{"id":10234,"date":"2017-07-18T16:20:40","date_gmt":"2017-07-18T09:20:40","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=10234"},"modified":"2017-07-24T11:21:24","modified_gmt":"2017-07-24T04:21:24","slug":"don-gian-la-nhat-o-ikea-co-tat-ca-nhung-gi-cac-tin-cua-chu-nghia-toi-gian-can","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/don-gian-la-nhat-o-ikea-co-tat-ca-nhung-gi-cac-tin-cua-chu-nghia-toi-gian-can\/","title":{"rendered":"“\u0110\u01a1n gi\u1ea3n l\u00e0 nh\u1ea5t” – \u1ede IKEA c\u00f3 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00e1c t\u00edn \u0111\u1ed3 c\u1ee7a ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n c\u1ea7n!"},"content":{"rendered":"

Ch\u1ec9 c\u1ea7n nghe \u0111\u1ebfn v\u1eady l\u00e0 hi\u1ec3u v\u00ec sao th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ee7a Th\u1ee5y \u0110i\u1ec3n n\u00e0y l\u1ea1i x\u01b0ng b\u00e1 to\u00e0n c\u1ea7u. Trang nh\u00e3, tinh t\u1ebf v\u00e0 \u0111\u01a1n gi\u1ea3n ch\u01b0a bao gi\u1edd l\u00e0 l\u1ed7i m\u1ed1t; v\u00e0 khi ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh, ng\u01b0\u1eddi ta c\u00e0ng c\u00f3 l\u00fd do \u0111\u1ec3 y\u00eau th\u00eam IKEA.<\/strong><\/p>\n

Tr\u1eafng, x\u00e1m, n\u00e2u: \u0110\u00f3 l\u00e0 nh\u1eefng m\u00e0u t\u00f4i th\u1ea5y khi v\u00f4 t\u00ecnh ch\u1ecdn m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn khi t\u00ecm ki\u1ebfm tr\u00ean Google v\u1ec1 IKEA. L\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 tinh t\u1ebf v\u1ec1 th\u1eddi trang, m\u00e0u s\u1eafc v\u00e0 nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1 g\u1ea7n nh\u01b0 b\u1eb1ng 0, t\u00f4i c\u0169ng ph\u1ea3i th\u1ed1t l\u00ean khi l\u01b0\u1edbt qua nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y: trang nh\u00e3 h\u1ebft s\u1ee9c!<\/p>\n

H\u00f3a ra, \u0111\u01b0\u1eddng d\u1eabn m\u00e0 t\u00f4i t\u00ecm th\u1ea5y c\u00f3 t\u1ef1a \u0111\u1ec1 “c\u00e1ch b\u00e0i tr\u00ed m\u1ed9t c\u0103n ph\u00f2ng cho nh\u1eefng ng\u01b0\u1eddi theo ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n”. C\u00f3 ng\u01b0\u1eddi t\u1eebng n\u00f3i, IKEA l\u00e0 l\u1ef1a ch\u1ecdn n\u1ed9i th\u1ea5t t\u1ed1i \u01b0u nh\u1ea5t cho nh\u1eefng t\u00edn \u0111\u1ed3 c\u1ee7a ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n – nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u t\u00edch tr\u1eef qu\u00e1 nhi\u1ec1u \u0111\u1ed3 \u0111\u1ea1c trong nh\u00e0 v\u00e0 m\u1ecdi th\u1ee9 xu\u1ea5t hi\u1ec7n \u0111\u1ec1u c\u00f3 m\u1ee5c \u0111\u00edch thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng, tuy nhi\u00ean, n\u00f3 v\u1eabn ph\u1ea3i \u0111\u1eb9p.<\/p>\n

\u00c0 m\u00e0 khoan, n\u1ebfu c\u00f2n ch\u01b0a bi\u1ebft IKEA l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o th\u00ec \u00edt nh\u1ea5t, b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua nh\u1eefng th\u00f4ng tin quan tr\u1ecdng:<\/p>\n

IKEA l\u00e0 m\u1ed9t c\u00f4ng ty qu\u1ed1c t\u1ebf chuy\u00ean thi\u1ebft k\u1ebf \u0111\u1ed3 n\u1ed9i th\u1ea5t b\u00e1n l\u1eafp r\u00e1p, thi\u1ebft b\u1ecb v\u00e0 ph\u1ee5 ki\u1ec7n nh\u00e0. V\u00e0 h\u01a1n h\u1ebft, \u0111\u00e2y l\u00e0 t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb \u0111\u1ed3 n\u1ed9i th\u1ea5t l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. <\/b>Ra \u0111\u1eddi t\u1eeb n\u0103m 1943 t\u1ea1i Th\u1ee5y \u0110i\u1ec3n v\u1edbi cha \u0111\u1ebb l\u00e0 \u00f4ng Ingvar Kamprad – m\u1ed9t doanh nh\u00e2n kh\u1edfi nghi\u1ec7p khi m\u1edbi 17 tu\u1ed5i, IKEA \u0111\u00e3 nhanh ch\u00f3ng th\u1ed1ng l\u0129nh to\u00e0n c\u1ea7u v\u1edbi 392 c\u1eeda h\u00e0ng t\u1ea1i 48 qu\u1ed1c gia, r\u1ea3i r\u00e1c kh\u1eafp c\u00e1c ch\u00e2u l\u1ee5c.<\/p>\n

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T\u1ea5t nhi\u00ean, IKEA kh\u00f4ng ra \u0111\u1eddi ch\u1ec9 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi s\u1ed1ng t\u1ed1i gi\u1ea3n \u0111ang ng\u00e0y c\u00e0ng \u0111\u00f4ng. Th\u1eddi n\u00e0o c\u0169ng v\u1eady, nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n m\u00e0 tinh t\u1ebf, trang nh\u00e3, thanh tho\u00e1t lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ec1 cao v\u00e0 thu h\u00fat m\u1ecdi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Cha \u0111\u1ebb c\u1ee7a IKEA t\u1eebng n\u00f3i:<\/p>\n

“S\u1ef1 \u0111\u01a1n gi\u1ea3n trong h\u00e0nh vi \u1ee9ng x\u1eed ti\u1ebfp th\u00eam s\u1ee9c m\u1ea1nh cho ch\u00fang t\u00f4i. S\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 khi\u00eam nh\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua m\u1ed1i quan h\u1ec7 c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty, v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, v\u00e0 v\u1edbi kh\u00e1ch h\u00e0ng”. Nh\u01b0ng c\u00f3 l\u1ebd, \u00f4ng c\u0169ng \u0111\u00e3 qu\u00ean \u0111\u1ec1 c\u1eadp t\u1edbi s\u1ef1 \u0111\u01a1n gi\u1ea3n trong t\u1eebng s\u1ea3n ph\u1ea9m.<\/p>\n

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N\u1ebfu coi “ch\u1ee7 ngh\u0129a \u0111\u01a1n gi\u1ea3n – t\u1ed1i gi\u1ea3n” l\u00e0 kim ch\u1ec9 nam cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t c\u1ee7a IKEA, c\u00f2n \u0111i\u1ec1u g\u00ec c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y khi\u1ebfn n\u00f3 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn v\u1eady?<\/p>\n

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“T\u00ecnh y\u00eau th\u00ec ph\u1ee9c t\u1ea1p, c\u00f2n IKEA l\u1ea1i gi\u1ea3n \u0111\u01a1n”, \u0111\u00f3 ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p trong m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a IKEA nh\u00e2n ng\u00e0y l\u1ec5 t\u00ecnh nh\u00e2n h\u1ed3i n\u0103m 2016. Nghe v\u1eady th\u00f4i l\u00e0 c\u0169ng \u0111\u1ee7 hi\u1ec3u, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec1 cao s\u1ef1 \u0111\u01a1n gi\u1ea3n nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Phong c\u00e1ch thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t c\u1ee7a IKEA kh\u00f4ng ph\u1ea3i d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng ch\u1eafc ch\u1eafn, nh\u1eefng s\u1ea3n ph\u1ea9m v\u1eeba hi\u1ec7n \u0111\u1ea1i nh\u01b0ng c\u0169ng v\u00f4 c\u00f9ng t\u1ed1i gi\u1ea3n c\u1ee7a IKEA c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c phong c\u00e1ch. Ngo\u00e0i ra, m\u1ecdi th\u1ee9 c\u0169ng v\u00f4 c\u00f9ng d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p m\u1ed9t m\u00f3n \u0111\u1ed3 \u0111\u01a1n gi\u1ea3n c\u1ee7a IKEA l\u00ean th\u00e0nh s\u1ea3n ph\u1ea9m cao c\u1ea5p.<\/p>\n

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C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a IKEA ch\u1ee7 tr\u01b0\u01a1ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo l\u1ed1i \u0111\u01a1n gi\u1ea3n, ph\u00f9 h\u1ee3p v\u1edbi tinh th\u1ea7n c\u1ee7a h\u00e3ng n\u1ed9i th\u1ea5t s\u1ed1 1 th\u1ebf gi\u1edbi: Design for everyone (T\u1ea1m d\u1ecbch: Thi\u1ebft k\u1ebf cho m\u1ecdi ng\u01b0\u1eddi). IKEA c\u00f3 c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u01b0ng v\u1eabn t\u1eadp trung ch\u00ednh v\u00e0o c\u00e1c thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 ch\u1ea1m \u0111\u1ebfn t\u1ea5t c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ec3 khi b\u01b0\u1edbc v\u00e0o m\u1ed9t gian h\u00e0ng c\u1ee7a IKEA, d\u00f9 l\u00e0 ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp trung b\u00ecnh hay gi\u00e0u c\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c m\u00f3n \u0111\u1ed3 g\u00ec \u0111\u00f3 \u01b0ng \u00fd cho gia \u0111\u00ecnh m\u00ecnh. Theo th\u00f4ng tin t\u1eeb trang web b\u00e1n h\u00e0ng c\u1ee7a IKEA, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 t\u1edbi 12,000 d\u00f2ng s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn, th\u1eadm ch\u00ed b\u1ea1n c\u00f3 th\u1ec3 mua c\u1ea3 c\u0103n nh\u00e0 v\u1edbi IKEA!<\/p>\n

M\u1ed9t \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a IKEA l\u00e0 m\u1ed7i n\u0103m, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec1u tung ra m\u1ed9t catalogue v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1eadp nh\u1eadt nh\u1ea5t, c\u00e1c xu h\u01b0\u1edbng n\u1ed9i th\u1ea5t m\u1edbi ra c\u1ee7a h\u00e3ng n\u00e0y. Ng\u01b0\u1eddi ta \u01b0\u1edbc t\u00ednh, catalogue c\u1ee7a IKEA b\u00e1n ra \u0111\u01b0\u1ee3c kho\u1ea3ng 180 tri\u1ec7u b\u1ea3n m\u1ed7i n\u0103m v\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n c\u1ea3 kinh th\u00e1nh.<\/p>\n

Khoan b\u00e0n v\u1ec1 cu\u1ed1n catalogue \u0111\u1eaft h\u00e0ng n\u00e0y, n\u1ebfu b\u1ea1n v\u00f4 t\u00ecnh l\u01b0\u1edbt qua nh\u1eefng trang t\u1ea1p ch\u00ed n\u1ed9i th\u1ea5t c\u1ee7a IKEA, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng m\u00f3n \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u1edbi tone m\u00e0u pastel, nh\u1eefng m\u00e0u s\u1eafc \u0111\u01a1n gi\u1ea3n nh\u01b0 \u0111en, x\u00e1m, tr\u1eafng; ho\u1eb7c nh\u1eefng m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o c\u1ee7a n\u0103m. Tuy nhi\u00ean, s\u1ef1 gi\u1ea3n l\u01b0\u1ee3c trong h\u1ecda ti\u1ebft, hoa v\u0103n, \u0111\u00e1nh m\u1ea1nh v\u00e0o v\u1ebb \u0111\u1eb9p c\u1ee7a gam m\u00e0u \u0111\u01a1n s\u1eafc \u0111\u1ec3 c\u00e1c thi\u1ebft k\u1ebf v\u1eeba \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u1eabn kh\u00f4ng k\u00e9m ph\u1ea7n hi\u1ec7n \u0111\u1ea1i l\u00e0 \u0111i\u1ec1u m\u00e0 IKEA \u0111\u00e3 l\u00e0m r\u1ea5t xu\u1ea5t s\u1eafc.<\/p>\n

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Kh\u00f4ng ch\u1ec9 c\u00f3 v\u1eady, IKEA ng\u00e0y c\u00e0ng bi\u1ebft “chi\u1ec1u” c\u00e1c t\u00edn \u0111\u1ed3 c\u1ee7a ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n khi lu\u00f4n \u0111\u01b0a ra nh\u1eefng set \u0111\u1ed3 \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u1eabn v\u00f4 c\u00f9ng hi\u1ec7n \u0111\u1ea1i; m\u1ed9t c\u0103n ph\u00f2ng kh\u00e1ch kh\u00f4ng c\u1ea7n qu\u00e1 nhi\u1ec1u \u0111\u1ed3 ngo\u00e0i m\u1ed9t b\u1ed9 b\u00e0n gh\u1ebf, \u0111\u00e8n, k\u1ec7 tivi hay m\u1ed9t gi\u00e1 s\u00e1ch.<\/p>\n

Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a IKEA, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch thi\u1ebft k\u1ebf ch\u00ednh c\u1ee7a h\u00e3ng n\u1ed9i th\u1ea5t n\u00e0y, Dan Howarth chia s\u1ebb:<\/p>\n

“T\u00f4i ngh\u0129 m\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a IKEA l\u00e0 phong c\u00e1ch. N\u1ebfu bi\u1ebft m\u1ed9t ch\u00fat v\u1ec1 phong c\u00e1ch thi\u1ebft k\u1ebf c\u1ee7a b\u00e1n \u0111\u1ea3o Scandinavia, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ecdi th\u1ee9 xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 thi\u1ebfu th\u1ed1n: thi\u1ebfu nguy\u00ean li\u1ec7u, thi\u1ebfu kinh nghi\u1ec7m ch\u1ebf t\u00e1c. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u00fang nhu c\u1ea7u s\u1eed d\u1ee5ng. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m c\u1ed9ng cho c\u00e1c s\u1ea3n ph\u1ea9m IKEA khi n\u00f3 c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p v\u00e0 h\u00e0i h\u00f2a v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e1c m\u00f3n \u0111\u1ed3 c\u1ee7a IKEA trong c\u0103n nh\u00e0 \u1ea4n \u0110\u1ed9 c\u1ee7a m\u00ecnh m\u00e0 tr\u00f4ng v\u1eabn ho\u00e0n h\u1ea3o. K\u1ec3 c\u1ea3 b\u1ea1n kh\u00f4ng mua theo b\u1ed9, b\u1ea1n v\u1eabn lu\u00f4n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p ch\u00fang m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi”.<\/p>\n

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M\u1ed9t \u0111i\u1ec1u m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi th\u00edch \u1edf IKEA \u0111\u00f3 l\u00e0 c\u1ea3m gi\u00e1c, b\u1ea1n \u0111ang th\u1ef1c s\u1ef1 c\u00f3 m\u1ed9t ng\u00f4i nh\u00e0 \u0111\u01a1n gi\u1ea3n, ti\u1ec7n d\u1ee5ng m\u00e0 kh\u00f4ng “\u0111\u1ee5ng h\u00e0ng” v\u1edbi b\u1ea5t c\u1ee9 ai c\u1ea3. V\u1edbi IKEA, “nh\u00e0” kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u01a1i, \u0111\u00f3 ch\u00ednh l\u00e0 kh\u00f4ng gian th\u01b0 th\u00e1i nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi n\u00e0y. IKEA lu\u00f4n l\u1eafng nghe ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a h\u1ecd v\u00e0o m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t ng\u00f4i nh\u00e0 tuy\u1ec7t v\u1eddi.<\/p>\n

M\u1ed7i n\u0103m, nh\u00e2n vi\u00ean c\u1ee7a IKEA s\u1ebd \u0111\u1ebfn th\u0103m nhi\u1ec1u gia \u0111\u00ecnh tr\u00ean kh\u1eafp h\u00e0nh tinh v\u00e0 l\u1eafng nghe suy ngh\u0129 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 m\u1ed9t ng\u00f4i nh\u00e0 trong m\u01a1 c\u1ee7a h\u1ecd. T\u1eeb nhu c\u1ea7u \u0111\u00f3, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd xem x\u00e9t t\u1edbi t\u00ednh kh\u1ea3 thi \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p v\u00e0 mong mu\u1ed1n s\u1ebd t\u1ea1o n\u00ean cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

Kh\u00f4ng ch\u1ec9 v\u1eady, d\u00f9 c\u00f3 xu\u1ea5t ph\u00e1t \u0111i\u1ec3m t\u1eeb Th\u1ee5y \u0110i\u1ec3n, m\u1ed9t qu\u1ed1c gia B\u1eafc \u00c2u ph\u00e1t tri\u1ec3n, c\u00e1c nh\u00f3m nghi\u00ean c\u1ee9u c\u1ee7a IKEA lu\u00f4n quan t\u00e2m t\u1edbi nhu c\u1ea7u ri\u00eang t\u1eebng n\u01b0\u1edbc. C\u00e1c nh\u00f3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd xem x\u00e9t nhu c\u1ea7u c\u1ee7a t\u1eebng qu\u1ed1c gia, t\u1eebng khu v\u1ef1c; c\u00f3 nh\u1eefng n\u01a1i m\u1ecdi ng\u01b0\u1eddi th\u00edch ng\u1ed3i gh\u1ebf sofa, c\u00f3 nh\u1eefng n\u01a1i s\u1ebd th\u00edch gh\u1ebf g\u1ed7. D\u00f9 l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng s\u1ea3n xu\u1ea5t quy m\u00f4 l\u1edbn nh\u01b0ng IKEA v\u1eabn mu\u1ed1n, m\u1ed7i c\u0103n nh\u00e0 \u0111\u1ec1u mang d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n ho\u00e0n to\u00e0n ri\u00eang bi\u1ec7t.<\/p>\n

IKEA ch\u1ee7 tr\u01b0\u01a1ng x\u00e2y d\u1ef1ng m\u1ed9t ng\u00f4i nh\u00e0 kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 “nh\u00e0” – n\u00f3 c\u00f2n l\u00e0 s\u00e2n ch\u01a1i d\u00e0nh cho tr\u1ebb, n\u01a1i th\u01b0 gi\u00e3n cho gia \u0111\u00ecnh. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t lu\u00f4n nh\u00ecn v\u00e0o nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1ea5t, chi ti\u1ebft nh\u1ea5t nh\u01b0ng mang l\u1ea1i nhi\u1ec1u s\u1ef1 thay \u0111\u1ed5i l\u1edbn lao cho c\u0103n ph\u00f2ng. H\u1ecd kh\u00f4ng nh\u00ecn v\u00e0o nh\u1eefng c\u0103n ph\u00f2ng, h\u1ecd nh\u00ecn v\u00e0o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi: m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng l\u00e0m g\u00ec \u1edf nh\u00e0? m\u1ecdi ng\u01b0\u1eddi l\u00e0m ra sao… t\u1eeb nh\u1eefng c\u00e2u h\u1ecfi nh\u1ecf \u0111\u00f3 d\u1eabn \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i, t\u1ea1o n\u00ean m\u1ed9t c\u0103n ph\u00f2ng ti\u1ec7n l\u1ee3i, v\u00e0 th\u00f4ng minh h\u01a1n.<\/p>\n

\u0110\u01a1n c\u1eed nh\u01b0 vi\u1ec7c thay qu\u1ea7n \u00e1o: theo m\u1ed9t kh\u1ea3o s\u00e1t ti\u1ebfn h\u00e0nh tr\u00ean 8,000 ng\u01b0\u1eddi kh\u1eafp th\u1ebf gi\u1edbi, kho\u1ea3ng 25% ng\u01b0\u1eddi cho r\u1eb1ng kho\u1ea3ng th\u1eddi gian t\u1eeb l\u00fac d\u1eady s\u00e1ng \u0111\u1ebfn l\u00fac thay qu\u1ea7n \u00e1o l\u00e0 \u00e1p l\u1ef1c nh\u1ea5t trong ng\u00e0y. 5% c\u00f2n l\u1ea1i cho r\u1eb1ng th\u1eddi gian \u0111\u00eam khuya l\u00e0 r\u1ea5t \u00e1p l\u1ef1c. Ch\u00ednh t\u1eeb v\u1ea5n \u0111\u1ec1 ch\u1ecdn qu\u1ea7n \u00e1o, t\u01b0\u1edfng ch\u1eebng nh\u01b0 r\u1ea5t nh\u1ecf nh\u1eb7t n\u00e0y, l\u1ea1i khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi g\u1eb7p \u00e1p l\u1ef1c. Do \u0111\u00f3, IKEA \u0111\u00e3 cho ra \u0111\u1eddi thi\u1ebft b\u1ecb mang t\u00ean Kanpper, m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 b\u1ea1n ch\u1ecdn qu\u1ea7n \u00e1o t\u1eeb t\u1ed1i h\u00f4m tr\u01b0\u1edbc v\u00e0 s\u00e1ng h\u00f4m sau kh\u00f4ng ph\u1ea3i lo xem m\u1eb7c g\u00ec.<\/p>\n

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“T\u00f4i kh\u00f4ng th\u00edch nh\u1eefng c\u1ed3ng k\u1ec1nh v\u00e0 kh\u00f4ng mu\u1ed1n b\u1ecf qu\u00e1 nhi\u1ec1u chi ph\u00ed cho c\u00e1c s\u1ea3n ph\u1ea9m gia d\u1ee5ng. Khi s\u1ed1ng m\u1ed9t m\u00ecnh, b\u1ea1n kh\u00f4ng c\u1ea7n nh\u1eefng m\u00f3n \u0111\u1ed3 ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u1eaft ti\u1ec1n”, m\u1ed9t ng\u01b0\u1eddi theo ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n Nh\u1eadt B\u1ea3n t\u1eebng n\u00f3i v\u1ec1 cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh nh\u01b0 v\u1eady.<\/p>\n

Dan Howarth t\u1eebng nh\u1ea5n m\u1ea1nh, “phong c\u00e1ch” ch\u00ednh l\u00e0 \u0111i\u1ec1u l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a IKEA. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t nh\u1ea5t c\u1ee7a IKEA ch\u00ednh l\u00e0 gi\u00e1 th\u00e0nh r\u1ebb c\u1ee7a \u0111\u1ed3 n\u1ed9i th\u1ea5t so v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, c\u00f9ng v\u1edbi s\u1ef1 ti\u1ec7n l\u1ee3i khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u00e1o gh\u00e9p s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng. V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m l\u1eafp gh\u00e9p, chi ph\u00ed v\u1eadn chuy\u1ec3n, nh\u00e2n c\u00f4ng \u0111\u01b0\u1ee3c c\u1eaft gi\u1ea3m \u0111\u00e1ng k\u1ec3 n\u00ean gi\u00e1 th\u00e0nh c\u0169ng r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u. M\u1ed9t trong nh\u1eefng “b\u00ed m\u1eadt” c\u1ee7a IKEA \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb ch\u00ednh l\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n: ch\u1ebf t\u1ea1o c\u00e1c chi ti\u1ebft \u0111\u01a1n gi\u1ea3n gi\u1ed1ng nhau, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong kh\u00f4ng ch\u1ec9 m\u1ed9t m\u00e0 nhi\u1ec1u s\u1ea3n ph\u1ea9m.<\/p>\n

Kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n trong ki\u1ec3u d\u00e1ng, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a IKEA c\u0169ng r\u1ea5t d\u1ec5 d\u00e0ng l\u1eafp \u0111\u1eb7t v\u1edbi h\u01b0\u1edbng d\u1eabn d\u1ec5 hi\u1ec3u. H\u01a1n n\u1eefa, trong th\u00f9ng \u0111\u1ed3 c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 \u0111\u00ednh k\u00e8m t\u1ea5t c\u1ea3 c\u00e1c m\u00f3n \u0111\u1ed3 b\u1ea1n c\u1ea7n \u0111\u1ec3 l\u1eafp \u0111\u1eb7t. Ngo\u00e0i gi\u00e1 th\u00e0nh r\u1ebb, c\u00e1c \u0111i\u1ec3m khi\u1ebfn s\u1ea3n ph\u1ea9m l\u1eafp r\u00e1p IKEA \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nhi\u1ec1u c\u00f2n ph\u1ea3i k\u1ec3 \u0111\u1ebfn: Kh\u00f4ng c\u1ea7n nhi\u1ec1u kh\u00f4ng gian \u0111\u1ec3 ch\u1ee9a, vi\u1ec7c d\u1ec5 th\u00e1o d\u1ee1, l\u1eafp \u0111\u1eb7t hay v\u1eadn chuy\u1ec3n v\u00e0 thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n

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Nhi\u1ec1u ng\u01b0\u1eddi coi c\u00e1c s\u1ea3n ph\u1ea9m IKEA l\u00e0 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng v\u00ec gi\u00e1 th\u00e0nh r\u1ebb, tuy nhi\u00ean chuy\u00ean gia ph\u00e2n t\u00edch Warren Shoulberg cho bi\u1ebft; IKEA \u0111\u00e3 l\u1ef1a ch\u1ecdn m\u1ee9c gi\u00e0 c\u1ef1c k\u1ef3 ho\u00e0n h\u1ea3o: kh\u00f4ng r\u1ebb c\u0169ng kh\u00f4ng qu\u00e1 \u0111\u1eaft. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a IKEA c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1eadt nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 West Elm and Bed, Bath & Beyond v\u1ec1 gi\u00e1.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i, v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi tr\u1ebb, IKEA \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng n\u1ed9i th\u1ea5t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Trong nhi\u1ec1u n\u0103m, IKEA lu\u00f4n c\u00f3 t\u00ean trong top 50 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u do t\u1ea1p ch\u00ed Forbes b\u00ecnh ch\u1ecdn. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c g\u1ea7n nh\u01b0 kh\u00f4ng \u0111\u1ed5i trong su\u1ed1t bao nhi\u00eau n\u0103m: c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u00f3 phong c\u00e1ch tinh t\u1ebf, trang nh\u00e3; ch\u1ee9c n\u0103ng lu\u00f4n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn ph\u00f9 h\u1ee3p v\u1edbi cu\u1ed9c s\u1ed1ng; gi\u00e1 th\u00e0nh r\u1ebb v\u00e0 ti\u1ec7n l\u1ee3i, <\/b>IKEA \u0111\u00e3 th\u1ef1c s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed s\u1ed1 1 c\u1ee7a m\u00ecnh trong l\u00e0ng n\u1ed9i th\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

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\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ec9 c\u1ea7n nghe \u0111\u1ebfn v\u1eady l\u00e0 hi\u1ec3u v\u00ec sao th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ee7a Th\u1ee5y \u0110i\u1ec3n n\u00e0y l\u1ea1i x\u01b0ng b\u00e1 to\u00e0n c\u1ea7u. Trang nh\u00e3, tinh t\u1ebf v\u00e0 \u0111\u01a1n gi\u1ea3n ch\u01b0a bao gi\u1edd l\u00e0 l\u1ed7i m\u1ed1t; v\u00e0 khi ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh, ng\u01b0\u1eddi ta c\u00e0ng c\u00f3 l\u00fd do \u0111\u1ec3 y\u00eau th\u00eam …<\/p>\n","protected":false},"author":4,"featured_media":10235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-10234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\n"\u0110\u01a1n gi\u1ea3n l\u00e0 nh\u1ea5t" - \u1ede IKEA c\u00f3 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00e1c t\u00edn \u0111\u1ed3 c\u1ee7a ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n c\u1ea7n! - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/don-gian-la-nhat-o-ikea-co-tat-ca-nhung-gi-cac-tin-cua-chu-nghia-toi-gian-can\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""\u0110\u01a1n gi\u1ea3n l\u00e0 nh\u1ea5t" - \u1ede IKEA c\u00f3 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00e1c t\u00edn \u0111\u1ed3 c\u1ee7a ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n c\u1ea7n! - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Ch\u1ec9 c\u1ea7n nghe \u0111\u1ebfn v\u1eady l\u00e0 hi\u1ec3u v\u00ec sao th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ee7a Th\u1ee5y \u0110i\u1ec3n n\u00e0y l\u1ea1i x\u01b0ng b\u00e1 to\u00e0n c\u1ea7u. 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