{"id":10637,"date":"2017-07-20T09:52:06","date_gmt":"2017-07-20T02:52:06","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=10637"},"modified":"2017-07-21T16:43:12","modified_gmt":"2017-07-21T09:43:12","slug":"uniqlo-muon-vuot-zara-canh-tranh-voi-amazon","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/uniqlo-muon-vuot-zara-canh-tranh-voi-amazon\/","title":{"rendered":"Uniqlo mu\u1ed1n v\u01b0\u1ee3t Zara, c\u1ea1nh tranh v\u1edbi Amazon"},"content":{"rendered":"
\n
M\u1edbi \u0111\u00e2y, T\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb Fast Retailing, ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o Uniqlo, \u0111\u00e3 c\u00f4ng b\u1ed1 l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng theo qu\u00fd t\u0103ng 7,5%, ch\u1ee7 y\u1ebfu nh\u1edd v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh \u1edf ch\u00e2u \u00c1, b\u00f9 \u0111\u1eafp cho ho\u1ea1t \u0111\u1ed9ng y\u1ebfu k\u00e9m t\u1ea1i ch\u00ednh qu\u00ea nh\u00e0 Nh\u1eadt B\u1ea3n.<\/div>\n<\/div>\n
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Theo \u0111\u00f3, l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng khu v\u1ef1c n\u01b0\u1edbc ngo\u00e0i c\u1ee7a Fast Retailing ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb Uniqlo, th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang v\u1ed1n n\u1ed5i ti\u1ebfng v\u1edbi s\u1ea3n ph\u1ea9m \u00e1o kho\u00e1c nh\u1eb9 v\u00e0 c\u00f4ng ngh\u1ec7 v\u1ea3i HeatTech. Doanh thu t\u1eeb Uniqlo chi\u1ebfm kho\u1ea3ng 4\/5 doanh thu c\u1ee7a Fasst Retailing v\u00e0 \u0111\u00e3 t\u0103ng 50,7% trong qu\u00fd v\u1eeba qua.<\/p>\n

K\u1ebft qu\u1ea3 n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n nh\u1ea5n m\u1ea1nh s\u1ef1 hi\u1ec7n di\u1ec7n ng\u00e0y c\u00e0ng r\u00f5 r\u1ec7t c\u1ee7a Uniqlo t\u1ea1i Ch\u00e2u \u00c1, chi\u1ebfm t\u1edbi 80% m\u1ea3ng doanh thu n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Theo Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh (CFO) Takeshi Okazaki, v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng c\u1ee7a Uniqlo t\u1ea1i Trung Qu\u1ed1c, Hong Kong, \u0110\u00e0i Loan, H\u00e0n Qu\u1ed1c v\u00e0 \u0110\u00f4ng Nam \u00c1, \u201cm\u1ed9t s\u1ed1 qu\u1ed1c gia trong khu v\u1ef1c n\u00e0y c\u00f2n mang v\u1ec1 l\u1ee3i nhu\u1eadn cao h\u01a1n c\u1ea3 \u1edf Nh\u1eadt\u201d.<\/p>\n

Qu\u00fd v\u1eeba qua, Uniqlo \u0111\u00e3 m\u1edf th\u00eam 50 c\u1eeda h\u00e0ng t\u1ea1i n\u01b0\u1edbc ngo\u00e0i, v\u00e0 \u0111\u00f3ng c\u1eeda 8 c\u1eeda h\u00e0ng kh\u00e1c. Hi\u1ec7n, t\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng c\u1ee7a Uniqlo \u0111\u00e3 l\u00ean \u0111\u1ebfn 1.071 c\u1eeda h\u00e0ng, nhi\u1ec1u g\u1ea5p 3 l\u1ea7n so v\u1edbi 5 n\u0103m tr\u01b0\u1edbc. C\u00f4ng ty cho bi\u1ebft v\u1eabn c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf th\u00eam nhi\u1ec1u c\u1eeda h\u00e0ng t\u1ea1i \u0110\u00f4ng Nam \u00c1 trong n\u0103m t\u1edbi.<\/p>\n

Trong khi \u0111\u00f3, l\u1ee3i nhu\u1eadn c\u1ee7a Fast Retailing t\u1ea1i Nh\u1eadt B\u1ea3n gi\u1ea3m 18%. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu c\u1ee7a m\u1ee9c s\u1ee5t gi\u1ea3m n\u00e0y l\u00e0 do \u0111\u1ed3ng Y\u00ean y\u1ebfu h\u01a1n, l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed c\u1ee7a h\u00e0ng h\u00f3a; b\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 vi\u1ec7c t\u0103ng chi ph\u00ed cho m\u1ea3ng h\u1eadu c\u1ea7n v\u00e0 ti\u1ec1n l\u01b0\u01a1ng.<\/p>\n

Fast Retailing \u0111\u01b0\u1ee3c Tadashi Yanai th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1963. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh b\u1eb1ng gi\u00e1 c\u1ea3, C\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t h\u00e3ng b\u00e1n l\u1ebb th\u1eddi trang ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t n\u01b0\u1edbc Nh\u1eadt, \u0111\u00e1nh b\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 \u201cs\u1eebng s\u1ecf\u201d ra \u0111\u1eddi t\u1eeb tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

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\"\u1ea3nh<\/a><\/p>\n
\u00a0Fast Retailing \u0111\u1eb7t ra m\u1ee5c ti\u00eau gi\u1ea3m l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho, \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/div>\n<\/div>\n
M\u1edbi \u0111\u00e2y, C\u00f4ng ty \u0111\u00e3 tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 v\u01b0\u1ee3t qua Inditex – h\u00e3ng b\u00e1n l\u1ebb th\u1eddi trang s\u1ed1 m\u1ed9t th\u1ebf gi\u1edbi hi\u1ec7n nay, ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Zara. N\u0103m t\u00e0i ch\u00ednh v\u1eeba qua, doanh thu c\u1ee7a Inditex \u0111\u1ea1t 26 t\u1ef7 USD, trong khi c\u1ee7a Fast Retailing ch\u1ec9 l\u00e0 16 t\u1ef7 USD.<\/div>\n<\/div>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n tham v\u1ecdng n\u00e0y, Fast Retailing \u0111\u00e3 cho x\u00e2y d\u1ef1ng trung t\u00e2m h\u1eadu c\u1ea7n v\u00e0 kh\u00f4ng gian v\u0103n ph\u00f2ng k\u1ebft h\u1ee3p t\u1ea1i Tokyo, t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean t\u1eeb c\u1ea3 ph\u00f2ng ban, bao g\u1ed3m c\u1ea3 ph\u00f2ng marketing v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

T\u1ea1i nh\u1eefng v\u0103n ph\u00f2ng c\u0169 c\u1ee7a C\u00f4ng ty, ph\u00f2ng c\u00f4ng ngh\u1ec7 kh\u00e1 t\u00e1ch bi\u1ec7t so v\u1edbi nh\u1eefng ph\u00f2ng kh\u00e1c, t\u1ee9c l\u00e0 n\u1eb1m h\u1eb3n \u1edf m\u1ed9t t\u1ea7ng kh\u00e1c. Gi\u1edd \u0111\u00e2y, c\u00e1c nh\u00f3m \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nhau \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n nhu c\u1ea7u c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn, ti\u1ebfn h\u00e0nh c\u1ea3i thi\u1ec7n v\u00e0 t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 cho c\u00f4ng vi\u1ec7c, m\u00e0 theo Gi\u00e1m \u0111\u1ed1c th\u00f4ng tin Makoto Koketsu, \u201cc\u1ea7n ph\u1ea3i l\u1eafng nghe, trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng ph\u00f2ng kh\u00e1c m\u1edbi gi\u00fap t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 \u0111\u01b0\u1ee3c\u201d.<\/p>\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) Tadashi Yanai c\u0169ng \u0111ang ti\u1ebfn h\u00e0nh \u0111\u1ea1i tu chu\u1ed7i cung \u1ee9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. Theo \u0111\u00f3, Fast Retailing \u0111\u1eb7t ra m\u1ee5c ti\u00eau gi\u1ea3m l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho, \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Yanai l\u00ean k\u1ebf ho\u1ea1ch th\u00eam y\u1ebfu t\u1ed1 \u201ck\u1ef9 thu\u1eadt s\u1ed1\u201d \u0111\u1ec3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh. \u00d4ng tin r\u1eb1ng, t\u1eadn d\u1ee5ng ngu\u1ed3n th\u00f4ng tin m\u00e0 c\u00f4ng ty c\u00f3 t\u1eeb tr\u01b0\u1edbc c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed3n kho, t\u1eeb \u0111\u00f3 s\u1ebd kh\u00f4ng c\u00f2n ph\u1ea3i t\u1ed5 ch\u1ee9c nh\u1eefng \u0111\u1ee3t gi\u1ea3m gi\u00e1 l\u1edbn \u0111\u1ec3 gi\u1ea3i ph\u00f3ng h\u00e0ng t\u1ed3n n\u1eefa. CEO c\u0169ng nh\u1ea5n m\u1ea1nh vi\u1ec7c mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t website n\u1ed5i b\u1eadt h\u01a1n, \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh v\u1edbi \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d Amazon.<\/p>\n

\u201cNg\u00e0nh may m\u1eb7c trong n\u01b0\u1edbc \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng giai \u0111o\u1ea1n kh\u00f3 kh\u0103n v\u00e0 kh\u00f4ng th\u1ec3 k\u1ef3 v\u1ecdng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng l\u00ean\u201d, CFO Takeshi Okazaki nh\u1eadn \u0111\u1ecbnh, \u201cTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 gi\u00fap ch\u00fang t\u00f4i th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng\u201d. \u00d4ng c\u0169ng n\u00f3i th\u00eam r\u1eb1ng, m\u1eb7c d\u00f9 Uniqlo \u0111\u00e3 l\u00e0m t\u1ed1t vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh, song C\u00f4ng ty c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c nhi\u1ec1u h\u01a1n \u0111\u1ec3 k\u00e9o l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website t\u0103ng l\u00ean.<\/p>\n

Trong qu\u00fd v\u1eeba qua, doanh thu t\u1eeb m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u0103ng 17,3%, chi\u1ebfm 6,2% doanh thu n\u1ed9i \u0111\u1ecba c\u1ee7a Uniqlo. Tuy nhi\u00ean, s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u00e3 l\u00e0m gi\u1ea3m k\u1ef3 v\u1ecdng c\u1ee7a c\u00f4ng ty.<\/p>\n

\u201cDoanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00ean t\u0103ng \u00edt nh\u1ea5t l\u00e0 30%\u201d, Okazaki n\u00f3i, \u201cWebsite c\u1ee7a ch\u00fang t\u00f4i v\u1eabn ch\u01b0a ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c ch\u01b0a thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng.\u201d<\/p>\n

N\u1ebfu m\u1ecdi th\u1ee9 di\u1ec5n ra \u0111\u00fang nh\u01b0 toan t\u00ednh c\u1ee7a CEO Tadashi Yanai, sau cu\u1ed9c \u201cc\u00e1ch m\u1ea1ng\u201d c\u1ee7a Fast Retailing n\u00f3i chung v\u00e0 Uniqlo n\u00f3i ri\u00eang, th\u1ebf gi\u1edbi s\u1ebd th\u1ea5y m\u1ed9t Uniqlo \u0111\u01b0\u1ee3c \u201cl\u1ed9t x\u00e1c\u201d ho\u00e0n to\u00e0n trong v\u00f2ng hai n\u0103m t\u1edbi.<\/p>\n

Mai Th\u1ea3o (Theo b\u00e1o ch\u00ed n\u01b0\u1edbc ngo\u00e0i)<\/b><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1edbi \u0111\u00e2y, T\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb Fast Retailing, ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o Uniqlo, \u0111\u00e3 c\u00f4ng b\u1ed1 l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng theo qu\u00fd t\u0103ng 7,5%, ch\u1ee7 y\u1ebfu nh\u1edd v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh \u1edf ch\u00e2u \u00c1, b\u00f9 \u0111\u1eafp cho ho\u1ea1t \u0111\u1ed9ng y\u1ebfu k\u00e9m t\u1ea1i ch\u00ednh qu\u00ea nh\u00e0 Nh\u1eadt B\u1ea3n. Theo \u0111\u00f3, l\u1ee3i …<\/p>\n","protected":false},"author":4,"featured_media":10638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52],"tags":[],"class_list":["post-10637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le"],"yoast_head":"\nUniqlo mu\u1ed1n v\u01b0\u1ee3t Zara, c\u1ea1nh tranh v\u1edbi Amazon - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/uniqlo-muon-vuot-zara-canh-tranh-voi-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uniqlo mu\u1ed1n v\u01b0\u1ee3t Zara, c\u1ea1nh tranh v\u1edbi Amazon - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"M\u1edbi \u0111\u00e2y, T\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb Fast Retailing, ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o Uniqlo, \u0111\u00e3 c\u00f4ng b\u1ed1 l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng theo qu\u00fd t\u0103ng 7,5%, ch\u1ee7 y\u1ebfu nh\u1edd v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh \u1edf ch\u00e2u \u00c1, b\u00f9 \u0111\u1eafp cho ho\u1ea1t \u0111\u1ed9ng y\u1ebfu k\u00e9m t\u1ea1i ch\u00ednh qu\u00ea nh\u00e0 Nh\u1eadt B\u1ea3n. 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