{"id":10669,"date":"2017-07-20T15:49:44","date_gmt":"2017-07-20T08:49:44","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=10669"},"modified":"2017-07-21T16:34:40","modified_gmt":"2017-07-21T09:34:40","slug":"uniqlo-dang-phai-vat-lon-tren-chinh-san-nha-nhat-ban","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/uniqlo-dang-phai-vat-lon-tren-chinh-san-nha-nhat-ban\/","title":{"rendered":"Uniqlo \u0111ang ph\u1ea3i “v\u1eadt l\u1ed9n” tr\u00ean ch\u00ednh s\u00e2n nh\u00e0 Nh\u1eadt B\u1ea3n"},"content":{"rendered":"
Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t ph\u1ea7n tham v\u1ecdng c\u1ee7a Uniqlo v\u01b0\u1ee3t qua Zara. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a d\u1ef1 \u00e1n n\u00e0y \u0111\u1ebfn \u0111\u00e2u l\u1ea1i l\u00e0 m\u1ed9t l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn m\u00e0 ch\u00ednh Uniqlo \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p.<\/strong><\/div>\n
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M\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn c\u1ee7a Uniqlo \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n t\u1ea1i ch\u00ednh qu\u00ea h\u01b0\u01a1ng Nh\u1eadt B\u1ea3n c\u1ee7a m\u00ecnh – n\u01a1i th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 kho\u1ea3ng h\u01a1n 800 c\u1eeda h\u00e0ng chi nh\u00e1nh. Kh\u00f3 kh\u0103n \u0111\u1ebfn v\u1edbi Fast Retailing (c\u00f4ng ty s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Uniqlo) m\u1eb7c d\u00f9 tr\u01b0\u1edbc \u0111\u00f3 c\u00f4ng ty n\u00e0y tuy\u00ean b\u1ed1 r\u1eb1ng m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn s\u1ebd l\u00e0 “con \u00e1t ch\u1ee7 b\u00e0i” th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1.<\/p>\n

\u0110\u1ea7u t\u01b0 sang th\u01b0\u01a1ng m\u1ea1i l\u00e0 m\u1ed9t ph\u1ea7n k\u1ebf ho\u1ea1ch c\u1ee7a Fast Retailing trong vi\u1ec7c nu\u00f4i tham v\u1ecdng “v\u01b0\u1ee3t m\u1eb7t” Inditex – h\u00e3ng b\u00e1n l\u1ebb th\u1eddi trang s\u1ed1 m\u1ed9t th\u1ebf gi\u1edbi hi\u1ec7n nay, ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Zara. M\u1ee5c \u0111\u00edch c\u1ee7a d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n trang web b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Uniqlo l\u00e0 gi\u1ea3i quy\u1ebft l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho v\u00e0 kh\u00f4ng \u0111\u1ec3 chu\u1ed7i cung \u1ee9ng b\u1ecb t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. CEO Tadashi Yanai k\u1ef3 v\u1ecdng b\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p b\u00e1n h\u00e0ng tr\u00ean c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n h\u1ebft thay v\u00ec ph\u1ea3i \u0111\u01b0a h\u00e0ng lo\u1ea1t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i h\u1ea1 gi\u00e1 nh\u01b0 tr\u01b0\u1edbc. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a d\u1ef1 \u00e1n n\u00e0y \u0111\u1ebfn \u0111\u00e2u l\u1ea1i l\u00e0 m\u1ed9t l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn m\u00e0 ch\u00ednh Fast Retailing n\u00f3i chung v\u00e0 Uniqlo n\u00f3i ri\u00eang \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p.<\/p>\n

H\u1ed3i th\u00e1ng 3, Fast Retailing cho ra m\u1eaft trang web b\u00e1n h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a tr\u00ean \u0111i\u00ean tho\u1ea1i th\u00f4ng minh. Trang web n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd khi\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u00e3ng s\u1ebd t\u0103ng kho\u1ea3ng 20%\/th\u00e1ng. Tuy nhi\u00ean doanh s\u1ed1 b\u00e1n h\u00e0ng m\u1ea3ng n\u00e0y ch\u1ec9 \u0111\u1ea1t kho\u1ea3ng 6% t\u1ed5ng doanh s\u1ed1 n\u1ed9i \u0111\u1ecba.<\/p>\n

Trong khi \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u1ed9i \u0111\u1ecba c\u1ee7a h\u00e3ng l\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c “s\u00e1ng s\u1ee7a” nh\u01b0 c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. M\u1edbi \u0111\u00e2y, Fast Retailing \u0111\u00e3 c\u00f4ng b\u1ed1 l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng theo qu\u00fd t\u0103ng 7,5%, ch\u1ee7 y\u1ebfu nh\u1edd v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh \u1edf ch\u00e2u \u00c1, b\u00f9 \u0111\u1eafp cho ho\u1ea1t \u0111\u1ed9ng y\u1ebfu k\u00e9m t\u1ea1i ch\u00ednh qu\u00ea nh\u00e0 Nh\u1eadt B\u1ea3n. Doanh thu t\u1eeb Uniqlo chi\u1ebfm kho\u1ea3ng 4\/5 doanh thu c\u1ee7a Fasst Retailing v\u00e0 \u0111\u00e3 t\u0103ng 50,7% trong qu\u00fd v\u1eeba qua. L\u1ee3i nhu\u1eadn c\u1ee7a Fast Retailing t\u1ea1i Nh\u1eadt B\u1ea3n gi\u1ea3m 18%.<\/p>\n\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a Uniqlo<\/em><\/p>\n

Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty \u00f4ng Takeshi Okazaki t\u1eebng \u0111\u1eb7t r\u1ea5t nhi\u1ec1u k\u1ef3 v\u1ecdng v\u00e0o h\u1ec7 th\u1ed1ng trang web b\u00e1n h\u00e0ng c\u1ee7a Uniqlo v\u00e0 coi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd gi\u00fap c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng trong b\u1ed1i c\u1ea3nh ng\u00e0nh may m\u1eb7c trong n\u01b0\u1edbc \u0111ang b\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n. Tuy nhi\u00ean, th\u1eddi gian g\u1ea7n \u0111\u00e2y c\u00f3 v\u1ebb nh\u01b0 \u00f4ng ng\u00e0y c\u00e0ng th\u1ea5t v\u1ecdng tr\u01b0\u1edbc t\u00ecnh h\u00ecnh kinh doanh kh\u00f4ng m\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ea3ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn. \u00d4ng nh\u1eadn \u0111\u1ecbnh m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn l\u1ebd ra ph\u1ea3i t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 30% th\u00ec c\u00f4ng ty m\u1edbi hy v\u1ecdng m\u1ea3ng n\u00e0y t\u0103ng tr\u01b0\u1edfng t\u1eeb 40% \u0111\u1ebfn 50%.<\/p>\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1eeb th\u00e1ng 3 \u0111\u1ebfn th\u00e1ng 5 t\u0103ng 17% l\u00ean m\u1ee9c 12,3 t\u1ef7 y\u00ean Nh\u1eadt (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 109 tri\u1ec7u USD). Tuy nhi\u00ean con s\u1ed1 n\u00e0y v\u1eabn ch\u1ec9 chi\u1ebfm 6,2% t\u1ed5ng doanh thu c\u1ee7a c\u00f4ng ty.<\/p>\n

Fast Retailing ch\u1ecdn c\u00e1ch s\u1eafp x\u1ebfp l\u1ea1i h\u1ec7 th\u1ed1ng kho v\u1eadn (logistic) ri\u00eang \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi chi ph\u00ed v\u1eadn chuy\u1ec3n leo thang v\u00e0 m\u1ed9t s\u1ed1 nh\u00e2n t\u1ed1 kh\u00e1c khi\u1ebfn doanh thu m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn “\u00ec \u1ea1ch” t\u0103ng tr\u01b0\u1edfng.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00f3, Uniqlo thu\u00ea c\u00e1c c\u00f4ng ty kho v\u1eadn kh\u00e1c \u0111\u1ec3 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a v\u00ec v\u1eady h\u1ecd thi\u1ebfu nh\u1eefng chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y. Tuy nhi\u00ean, k\u1ebf ho\u1ea1ch c\u1ea3i t\u1ed5 h\u1ec7 th\u1ed1ng kho v\u1eadn d\u01b0\u1eddng nh\u01b0 kh\u00f4ng m\u1ea5y ph\u00e1t huy t\u00e1c d\u1ee5ng khi b\u1ea3n th\u00e2n ch\u00ednh h\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 nhi\u1ec1u y\u1ebfu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf.<\/p>\n

Sau t\u1ea5t c\u1ea3 n\u1ed7 l\u1ef1c, m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng chi nh\u00e1nh c\u1ee7a Uniqlo t\u1ea1i Nh\u1eadt B\u1ea3n kh\u00f4ng c\u00f2n t\u1eadp trung m\u1ea3ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn n\u1eefa. Kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a Uniqlo th\u01b0\u1eddng xuy\u00ean v\u00e0o trang web c\u1ee7a h\u00e3ng \u0111\u1ec3 mua h\u00e0ng m\u00e0 th\u01b0\u1eddng mua tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, Uniqlo c\u1ea7n c\u1ed1 g\u1eafng h\u01a1n n\u1eefa \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng ti\u1ec7n \u00edch c\u1ee7a vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Trang web c\u1ee7a Uniqlo \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh m\u1edbi \u0111\u00e2y \u0111\u00e3 cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m m\u00ecnh mu\u1ed1n b\u1eb1ng h\u00ecnh \u1ea3nh.<\/p>\n

Tuy nhi\u00ean, v\u1eabn c\u00f2n c\u1ea3 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i m\u00e0 Uniqlo ph\u1ea3i b\u01b0\u1edbc ti\u1ebfp \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh. \u00d4ng Okazaki cho bi\u1ebft “C\u00f4ng ty v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m \u0111\u1ec3 \u0111\u1ea9y doanh s\u1ed1 c\u1ee7a m\u1ea3ng kinh doanh n\u00e0y”. Fast Retailing c\u1ea7n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chuy\u1ec3n t\u1eeb mua s\u1ea3n ph\u1ea9m \u1edf c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf sang mua h\u00e0ng online, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o.<\/p>\n

S\u1ebd kh\u00f4ng c\u00f2n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 Uniqlo l\u00e3ng ph\u00ed nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb kh\u00e1c nh\u01b0 Amazon c\u0169ng \u0111ang t\u1eadp trung m\u1ea3ng th\u1eddi trang.<\/p>\n<\/div>\n

\u00a0<\/strong><\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t ph\u1ea7n tham v\u1ecdng c\u1ee7a Uniqlo v\u01b0\u1ee3t qua Zara. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a d\u1ef1 \u00e1n n\u00e0y \u0111\u1ebfn \u0111\u00e2u l\u1ea1i l\u00e0 m\u1ed9t l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn m\u00e0 ch\u00ednh Uniqlo \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p. M\u1ea3ng kinh doanh tr\u1ef1c …<\/p>\n","protected":false},"author":4,"featured_media":10673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52],"tags":[],"class_list":["post-10669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le"],"yoast_head":"\nUniqlo \u0111ang ph\u1ea3i "v\u1eadt l\u1ed9n" tr\u00ean ch\u00ednh s\u00e2n nh\u00e0 Nh\u1eadt B\u1ea3n - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/uniqlo-dang-phai-vat-lon-tren-chinh-san-nha-nhat-ban\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uniqlo \u0111ang ph\u1ea3i "v\u1eadt l\u1ed9n" tr\u00ean ch\u00ednh s\u00e2n nh\u00e0 Nh\u1eadt B\u1ea3n - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t ph\u1ea7n tham v\u1ecdng c\u1ee7a Uniqlo v\u01b0\u1ee3t qua Zara. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a d\u1ef1 \u00e1n n\u00e0y \u0111\u1ebfn \u0111\u00e2u l\u1ea1i l\u00e0 m\u1ed9t l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn m\u00e0 ch\u00ednh Uniqlo \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p. 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