{"id":11130,"date":"2017-07-25T16:00:42","date_gmt":"2017-07-25T09:00:42","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=11130"},"modified":"2017-07-25T16:00:42","modified_gmt":"2017-07-25T09:00:42","slug":"4-dieu-can-biet-khi-bat-dau-tiep-thi-san-pham","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/4-dieu-can-biet-khi-bat-dau-tiep-thi-san-pham\/","title":{"rendered":"4 \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m"},"content":{"rendered":"

B\u1ed1n y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi l\u00e0m c\u00e1ch n\u00e0o v\u00e0 khi n\u00e0o n\u00ean b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m.<\/strong><\/p>\n

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1. Ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m<\/strong><\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, h\u00e3y xem x\u00e9t nh\u1eefng \u0111i\u1ec3m sau \u0111\u00e2y:<\/p>\n

\u2022 Nh\u1eefng t\u00ednh n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n?<\/p>\n

\u2022 S\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ee7 nh\u1eefng t\u00ednh n\u0103ng c\u1ed1t l\u00f5i \u0111\u1ec3 m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 ki\u1ec3m tra v\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng?<\/p>\n

\u2022 B\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 t\u00ecm m\u1ed9t ng\u01b0\u1eddi th\u1eed nghi\u1ec7m hay th\u1eadm ch\u00ed l\u00e0 kh\u00e1ch h\u00e0ng?<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o v\u00e0 sau \u0111\u00f3 c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p.<\/p>\n

H\u00e3y xem x\u00e9t xem s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111ang \u1edf \u0111\u00e2u trong v\u00f2ng \u0111\u1eddi c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m: (1) ph\u00e1t tri\u1ec3n, (2) gi\u1edbi thi\u1ec7u, (3) t\u0103ng tr\u01b0\u1edfng, (4) \u0111\u00e1o h\u1ea1n, ho\u1eb7c (5) suy gi\u1ea3m. M\u1ed7i m\u1ed9t giai \u0111o\u1ea1n tr\u00ean c\u00f3 kho\u1ea3ng th\u1eddi gian t\u1ed3n t\u1ea1i kh\u00e1c nhau v\u00e0 s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch ti\u1ebfp th\u1ecb.<\/p>\n

2. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb bao g\u1ed3m c\u1ea3 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng. V\u1ec1 c\u01a1 b\u1ea3n, c\u1ea7n t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 t\u01b0 li\u1ec7u v\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, v\u1ecb tr\u00ed, t\u1ea7m c\u1ee1…<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 xem x\u00e9t c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i l\u00fd t\u01b0\u1edfng v\u00e0 xem x\u00e9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 g\u1eafn k\u1ebft \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c ch\u1ecdn l\u1ef1a kh\u00e1c (nh\u01b0 qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, h\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i, hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh quan h\u1ec7 c\u00f4ng ch\u00fang). N\u1ebfu nh\u01b0 v\u1eady th\u00ec nh\u1eefng g\u00ec c\u1ea7n l\u00e0m l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ea7n bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n

\u2022 \u0110\u1ed1i t\u01b0\u1ee3ng m\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

\u2022 \u0110\u1ecba \u0111i\u1ec3m ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3.<\/p>\n

\u2022 Ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn.<\/p>\n

\u2022 C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng ngu\u1ed3n th\u00f4ng tin m\u00e0 b\u1ea1n c\u00f3 \u1edf tr\u00ean.<\/p>\n

M\u1eb7c d\u00f9 nh\u1eefng th\u00f4ng tin tr\u00ean nh\u00ecn c\u00f3 v\u1ebb r\u1eddi r\u1ea1c, nh\u01b0ng m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa ch\u00fang s\u1ebd th\u1ec3 hi\u1ec7n \u1edf k\u1ebft qu\u1ea3. S\u1ea3n ph\u1ea9m c\u1ea7n ti\u1ebfp c\u1eadn \u0111\u1ebfn l\u1ee9a tu\u1ed1i m\u1edbi l\u1edbn, \u0111ang tr\u01b0\u1edfng th\u00e0nh th\u00ec \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t.<\/p>\n

N\u1ebfu d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 cho ng\u01b0\u1eddi l\u1edbn tu\u1ed5i, th\u00ec c\u00f3 l\u1ebd \u0111i\u1ec7n tho\u1ea1i, truy\u1ec1n h\u00ecnh ho\u1eb7c \u0111\u00e0i ph\u00e1t thanh s\u1ebd l\u00e0 c\u00e1ch t\u1ed1t h\u01a1n \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. C\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7 th\u00f4ng tin th\u01b0\u1eddng hay \u0111\u1ecdc nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0o?…<\/p>\n

N\u1ebfu c\u00f3 th\u1ec3 ki\u1ec3m tra nh\u1eefng th\u00f4ng tin tr\u00ean trong m\u1ed9t quy m\u00f4 nh\u1ecf tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng ho\u00e0n to\u00e0n v\u00e0o chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, b\u1ea1n s\u1ebd ph\u00e1t hi\u1ec7n ra nh\u1eefng \u0111i\u1ec3m ch\u01b0a r\u00f5 r\u00e0ng, nh\u1eefng ngo\u1ea1i l\u1ec7, v\u00e0 nh\u1eefng \u0111i\u1ec1u li\u00ean quan b\u1ea5t ng\u1edd kh\u00e1c n\u1eefa v\u00f4 t\u00ecnh b\u1ecf qua.<\/p>\n

3. C\u1ea1nh tranh<\/strong><\/p>\n

Trong nhi\u1ec1u th\u1eadp k\u1ef7, vi\u1ec7c ti\u1ebfp th\u1ecb ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o tr\u01b0ng b\u00e0y b\u1eaft m\u1eaft, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c tin t\u1ee9c t\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 \u0111\u1ec1u k\u1ebft th\u00fac nh\u01b0 m\u1ed9t \u00e2m thanh \u1ed3n \u00e0o v\u1eeba vang l\u00ean. V\u00ec th\u1ebf, \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 th\u1eadt s\u1ef1 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, th\u00ec vi\u1ec7c hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng.<\/p>\n

H\u00e3y t\u00ecm ra \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u00e0ng \u0111\u1ea7u l\u00e0 ai, c\u00f9ng v\u1edbi v\u1ecb tr\u00ed v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd. Phi\u00ean b\u1ea3n v\u1eeba c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t c\u1ee7a h\u1ecd l\u00e0 g\u00ec? H\u1ecd c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u1ea5t k\u1ef3 c\u00f4ng ngh\u1ec7 v\u00e0 d\u1ecbch v\u1ee5 n\u00e0o s\u1eafp t\u1edbi hay kh\u00f4ng? Th\u1eed th\u00e1ch \u0111\u1ed1i v\u1edbi h\u1ecd l\u00e0 g\u00ec? V\u00e0 h\u1ecd \u0111\u00e3 gi\u1ea3i quy\u1ebft ch\u00fang tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o? X\u00e1c \u0111\u1ecbnh t\u1eeb c\u00e1c th\u00f4ng tin tr\u00ean \u0111\u1ec3 bi\u1ebft r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f9ng t\u1ed3n t\u1ea1i, h\u1ed7 tr\u1ee3 ho\u1eb7c thay th\u1ebf c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00ed tr\u00ed v\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111i\u1ec3m.<\/p>\n

4. Th\u00f4ng \u0111i\u1ec7p<\/strong><\/p>\n

B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, b\u01b0\u1edbc cu\u1ed1i c\u00f9ng l\u00e0 x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p.
\nTh\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 s\u1ef1 t\u1ed5ng h\u1ee3p c\u1ee7a c\u1ea3 3 b\u01b0\u1edbc tr\u00ean, h\u00e3y chuy\u1ec3n \u0111\u1ed5i v\u00e0 truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn kh\u00e1ch h\u00e0ng theo c\u00e1ch l\u00f4i cu\u1ed1n nh\u1ea5t.<\/p>\n

N\u00ean th\u1eadt s\u00e1ng t\u1ea1o, h\u1ea5p d\u1eabn v\u00e0 tr\u00ean h\u1ebft l\u00e0 c\u1ea7n ph\u1ea3i \u0111\u1ee7 l\u00f4i cu\u1ed1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0nh \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i, cho d\u00f9 l\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng m\u1edbi hay l\u00e0 thay th\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u1ebfu th\u00e0nh c\u00f4ng trong vi\u1ec7c g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean, th\u00ec \u0111i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 t\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p cho k\u1ecbp th\u1eddi, ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a nh\u01b0ng kh\u00f4ng tr\u00f4ng gi\u1ed1ng nh\u01b0 vi\u1ec7c “sao ch\u00e9p r\u1ed3i d\u00e1n l\u1ea1i”.<\/p>\n

V\u00c2N ANH (theo MarketingProfs)<\/strong><\/div>\n<\/div>\n
\u00a0<\/strong><\/div>\n<\/div>\n
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B\u1ed1n y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi l\u00e0m c\u00e1ch n\u00e0o v\u00e0 khi n\u00e0o n\u00ean b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m. 1. Ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m N\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, h\u00e3y xem x\u00e9t nh\u1eefng \u0111i\u1ec3m sau \u0111\u00e2y: \u2022 Nh\u1eefng t\u00ednh n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a …<\/p>\n","protected":false},"author":4,"featured_media":11131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50],"tags":[],"class_list":["post-11130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh"],"yoast_head":"\n4 \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/4-dieu-can-biet-khi-bat-dau-tiep-thi-san-pham\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"B\u1ed1n y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi l\u00e0m c\u00e1ch n\u00e0o v\u00e0 khi n\u00e0o n\u00ean b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m. 1. 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