{"id":11137,"date":"2017-07-25T16:10:32","date_gmt":"2017-07-25T09:10:32","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=11137"},"modified":"2017-07-25T16:10:32","modified_gmt":"2017-07-25T09:10:32","slug":"ceo-pizza-home-doanh-nghiep-cung-co-bo-gen","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/ceo-pizza-home-doanh-nghiep-cung-co-bo-gen\/","title":{"rendered":"CEO Pizza Home: Doanh nghi\u1ec7p c\u0169ng c\u00f3 “b\u1ed9 gen”"},"content":{"rendered":"

\u0110\u1ed9c gi\u1ea3 quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb h\u1eb3n kh\u00f4ng qu\u00ean nh\u1eefng b\u00e0i vi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a chuy\u00ean gia marketing Ho\u00e0ng T\u00f9ng tr\u00ean Doanh Nh\u00e2n S\u00e0i G\u00f2n Online. B\u1eb5ng \u0111i m\u1ed9t th\u1eddi gian \u00edt th\u1ea5y anh g\u1eedi b\u00e0i m\u1edbi, ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c bi\u1ebft anh \u0111ang b\u1eadn r\u1ed9n v\u1edbi vi\u1ec7c kinh doanh ri\u00eang. C\u00e1ch \u0111\u00e2y v\u00e0i tu\u1ea7n, anh v\u1eeba khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng Pizza Home th\u1ee9 hai t\u1ea1i H\u00e0 N\u1ed9i. C\u1eeda h\u00e0ng nh\u1ecf xinh trang tr\u00ed m\u00e0u xanh non b\u1eaft m\u1eaft v\u1edbi nh\u1eefng m\u1ea3ng tranh t\u01b0\u1eddng s\u1ed1ng \u0111\u1ed9ng. B\u00e0n th\u1ea5p, th\u1ea3m b\u1ec7t, g\u1ed1i t\u1ef1a \u00eam \u00e1i \u0111\u00fang gu gi\u1edbi tr\u1ebb.<\/strong><\/p>\n

Nh\u1eefng th\u1ea5t b\u1ea1i qu\u00fd gi\u00e1<\/strong><\/p>\n

Anh k\u1ec3 l\u1ea1i nh\u1eefng th\u1eed th\u00e1ch ng\u00e0y \u0111\u1ea7u kh\u1edfi nghi\u1ec7p: \u201c\u0110\u00f3 l\u00e0 ng\u00e0y \u0111\u1ea7u ti\u00ean khai tr\u01b0\u01a1ng, t\u00f4i c\u00f9ng v\u1edbi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111i ph\u00e1t t\u1edd r\u01a1i r\u00f2ng r\u00e3 c\u1ea3 m\u1ed9t ng\u00e0y. T\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean h\u00e1o h\u1ee9c ch\u1edd \u0111\u1ee3i kh\u00e1ch h\u00e0ng k\u00e9o t\u1edbi. M\u00e3i \u0111\u1ebfn t\u1ed1i v\u1eabn ch\u1eb3ng c\u00f3 ai, b\u00ean ngo\u00e0i tr\u1eddi m\u01b0a l\u1ea5t ph\u1ea5t, qu\u00e1n kh\u00f4ng m\u1ed9t b\u00f3ng ng\u01b0\u1eddi. T\u00f4i \u1ee9a n\u01b0\u1edbc m\u1eaft. Sau s\u00e1u th\u00e1ng tr\u1eddi kinh doanh, to\u00e0n b\u1ed9 ngu\u1ed3n v\u1ed1n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u \u201cb\u1ed1c h\u01a1i\u201d. Nhi\u1ec1u \u0111\u00eam m\u1ea5t ng\u1ee7, c\u00e2u h\u1ecfi tr\u0103n tr\u1edf lu\u00f4n \u0111\u1ebfn r\u1ed3i \u0111i: \u201cDuy tr\u00ec ti\u1ebfp doanh nghi\u1ec7p hay quay l\u1ea1i l\u00e0m thu\u00ea?\u201d. \u0110\u00f3 l\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ef1c s\u1ef1 \u0111en t\u1ed1i”.
\n
\n* \u0110\u00e3 l\u00e0 m\u1ed9t chuy\u00ean gia marketing \u0111\u01b0\u1ee3c t\u00edn nhi\u1ec7m, v\u00ec sao anh l\u1ea1i quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n h\u01b0\u1edbng sang kinh doanh m\u00e0 kh\u00f4ng ti\u1ebfp t\u1ee5c con \u0111\u01b0\u1eddng h\u1ecdc thu\u1eadt?<\/em><\/p>\n

– Th\u1ef1c ra Pizza Home kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p \u0111\u1ea7u ti\u00ean t\u00f4i tham gia x\u00e2y d\u1ef1ng v\u00e0 th\u00e0nh l\u1eadp. T\u00f4i lu\u00f4n mong mu\u1ed1n kh\u1edfi t\u1ea1o doanh nghi\u1ec7p c\u1ee7a ri\u00eang m\u00ecnh, nh\u01b0ng kinh doanh lu\u00f4n l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng kh\u1eafc nghi\u1ec7t.<\/p>\n

Trong qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p t\u00f4i \u0111\u00e3 th\u1ea5t b\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ea7n. Th\u1eddi sinh vi\u00ean, t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u1ee3p \u0111\u1ed3ng d\u1ecbch thu\u1eadt. Mong mu\u1ed1n ph\u00e1t tri\u1ec3n h\u01a1n v\u00e0… l\u00e0m gi\u00e0u nhanh h\u01a1n, t\u00f4i \u0111\u00e3 th\u00e0nh l\u1eadp m\u1ed9t Trung t\u00e2m d\u1ecbch thu\u1eadt khi l\u00e0 sinh vi\u00ean n\u0103m cu\u1ed1i. Tuy nhi\u00ean, Trung t\u00e2m d\u1ecbch thu\u1eadt sau \u0111\u00f3 th\u1ea5t b\u1ea1i.<\/p>\n

B\u00e0i h\u1ecdc t\u00f4i r\u00fat ra: B\u00e0i to\u00e1n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c.<\/p>\n

Sau khi ra tr\u01b0\u1eddng, c\u00f4ng vi\u1ec7c l\u01b0\u01a1ng cao v\u00e0 kh\u00e1 nh\u00e0n h\u1ea1, t\u00f4i theo d\u00f5i m\u1ed9t d\u1ef1 \u00e1n g\u1ecdi v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty chuy\u00ean s\u1eeda ch\u1eefa m\u00e1y vi t\u00ednh v\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p ERP. Ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng ph\u1ea7m m\u1ec1m ERP v\u1edbi ni\u1ec1m tin: s\u1ea3n ph\u1ea9m t\u1ed1t t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi m\u1ee9c gi\u00e1 r\u1ebb h\u01a1n s\u1ebd chi\u1ebfn th\u1eafng. Tuy nhi\u00ean, sau khi ra \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, kh\u00f4ng c\u00f3 doanh nghi\u1ec7p n\u00e0o mua ph\u1ea7n m\u1ec1m c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

B\u00e0i h\u1ecdc t\u00f4i r\u00fat ra: N\u1ebfu kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, s\u1ea3n ph\u1ea9m t\u1ed1t c\u0169ng r\u1ea5t kh\u00f3 t\u1ed3n t\u1ea1i trong th\u1eddi bu\u1ed5i c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n

\u0110\u1ebfn n\u0103m 2007, t\u00f4i c\u00f9ng m\u1ed9t nh\u00f3m c\u1ed5 \u0111\u00f4ng x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e0 h\u00e0ng chuy\u00ean d\u00e0nh cho kh\u00e1ch du l\u1ecbch. T\u00f4i ph\u1ee5 tr\u00e1ch v\u1ec1 marketing v\u00e0 qu\u1ea3n l\u00fd tr\u1ef1c ti\u1ebfp nh\u00e0 h\u00e0ng. Ph\u1ea3n h\u1ed3i c\u1ee7a th\u1ecb tr\u01b0\u1eddng r\u1ea5t t\u1ed1t. Doanh thu nh\u00e0 h\u00e0ng t\u0103ng tr\u01b0\u1edfng t\u1ed1t. Tuy nhi\u00ean, sau m\u1ed9t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng, t\u00f4i qu\u00e1 m\u1ec7t m\u1ecfi b\u1edfi s\u1ef1 b\u1ea5t \u0111\u1ed3ng c\u1ee7a c\u00e1c c\u1ed5 \u0111\u00f4ng c\u00f9ng v\u1edbi nhi\u1ec1u s\u1ef1 vi\u1ec7c ph\u00e1t sinh kh\u00e1c n\u00ean quy\u1ebft \u0111\u1ecbnh r\u00fat v\u1ed1n.<\/p>\n

B\u00e0i h\u1ecdc t\u00f4i r\u00fat ra: Khi kinh doanh, h\u00e3y l\u1ef1a ch\u1ecdn nh\u1eefng \u0111\u1ed1i t\u00e1c c\u00f3 c\u00f9ng t\u1ea7m nh\u00ecn d\u00e0i h\u01a1i, h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u0110\u1ec3 ng\u1ed9 ra nh\u1eefng b\u00e0i h\u1ecdc tr\u00ean, t\u00f4i \u0111\u00e3 m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 c\u1ea3 thi\u1ec7t h\u1ea1i v\u1ec1 t\u00e0i ch\u00ednh. Tuy nhi\u00ean, t\u00f4i v\u1eabn lu\u00f4n c\u1ea3m \u01a1n nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u00f3. B\u1edfi n\u00f3 l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd gi\u00e1, gi\u00fap t\u00f4i x\u00e2y d\u1ef1ng n\u00ean nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng m\u1ea1nh h\u01a1n, trong \u0111\u00f3 c\u00f3 Pizza Home.<\/p>\n

* V\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, anh \u00e1p d\u1ee5ng nh\u1eefng b\u00e0i h\u1ecdc n\u00e0o v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n Pizza Home?<\/em><\/p>\n

– Th\u1ef1c ra m\u1ed9t doanh nghi\u1ec7p c\u0169ng nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi, ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u th\u0103ng tr\u1ea7m m\u1edbi \u0111\u00fac r\u00fat \u0111\u01b0\u1ee3c ra nh\u1eefng b\u00e0i h\u1ecdc cho ri\u00eang m\u00ecnh. T\u00f4i tin r\u1eb1ng doanh nghi\u1ec7p c\u0169ng c\u00f3 \u201cb\u1ed9 gen\u201d nh\u01b0 con ng\u01b0\u1eddi. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn nh\u1eefng doanh nghi\u1ec7p m\u1ea1nh lu\u00f4n c\u00f3 nh\u1eefng c\u00e1 t\u00ednh kh\u00e1c nhau, th\u1eadm ch\u00ed tr\u00e1i ng\u01b0\u1ee3c nhau.<\/p>\n

M\u1ed9t b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p n\u00e0y khi \u00e1p d\u1ee5ng v\u00e0o doanh nghi\u1ec7p kh\u00e1c, trong m\u1ed9t ng\u00e0nh ngh\u1ec1 kh\u00e1c c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i.<\/p>\n

B\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t t\u00f4i \u00e1p d\u1ee5ng v\u00e0o Pizza Home \u0111\u00f3 l\u00e0 nghi\u00ean c\u1ee9u ra m\u1ed9t c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e1 t\u00ednh kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi Pizza Home, \u0111\u00f3 l\u00e0 t\u1ed1c \u0111\u1ed9 giao h\u00e0ng th\u1eadt nhanh.<\/p>\n

H\u1ea7u h\u1ebft nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u pizza m\u1ea1nh v\u00e0 l\u00e2u \u0111\u1eddi \u0111\u1ec1u ph\u1ee5c v\u1ee5 nhi\u1ec1u lo\u1ea1i pizza v\u1edbi c\u1ee1 \u0111\u1ebf kh\u00e1c nhau gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tho\u1ea3i m\u00e1i l\u1ef1a ch\u1ecdn. Tuy nhi\u00ean, n\u00f3 khi\u1ebfn quy tr\u00ecnh l\u00e0m b\u00e1nh b\u1ecb ch\u1eadm tr\u1ec5 n\u00ean ch\u01b0a th\u1ec3 g\u1ecdi l\u00e0 \u201c\u0103n nhanh\u201d.<\/p>\n

Pizza Home t\u1eadp trung cung c\u1ea5p 7 lo\u1ea1i b\u00e1nh pizza ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi, ch\u1ec9 v\u1edbi 1 c\u1ee1 \u0111\u1ebf, 1 m\u1ee9c gi\u00e1. S\u1ef1 t\u1eadp trung \u0111\u00f3 gi\u00fap Pizza Home t\u1ea1o n\u00ean m\u1ed9t quy tr\u00ecnh l\u00e0m b\u00e1nh nhanh h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap Pizza Home l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u fast food \u0111\u00fang ngh\u0129a.<\/p>\n

Ti\u00eau ch\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Pizza Home \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1ea3i \u0111\u1ebfn to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean bao g\u1ed3m 3 ch\u1eef c\u00e1i: N- N- S = Ngon. Nhanh. S\u1ea1ch. \u0110\u00f3 l\u00e0 ba nh\u00e2n t\u1ed1 c\u1ed1t l\u00f5i, t\u1ea1o n\u00ean s\u1ee9c c\u1ea1nh tranh v\u00e0 b\u1ea3n s\u1eafc c\u1ee7a Pizza Home.<\/p>\n\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n
Pizza \u0111\u1eb7c bi\u1ec7t c\u1ee7a Pizza Home<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/strong><\/p>\n

*Anh \u0111\u1ec1 c\u1eadp nhi\u1ec1u \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh, v\u1eady c\u00f2n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m th\u00ec sao? <\/em><\/p>\n

– Theo t\u00f4i, marketing n\u1ebfu kh\u00f4ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t s\u1ebd ho\u00e0n to\u00e0n v\u00f4 gi\u00e1 tr\u1ecb. T\u00f4i ngh\u0129 r\u1eb1ng c\u00f4ng th\u1ee9c \u0111\u1ec3 t\u1ea1o d\u1ef1ng n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng bao g\u1ed3m 5 b\u01b0\u1edbc:<\/p>\n

1. Kh\u00e1t v\u1ecdng l\u1edbn
\n2. S\u1ea3n ph\u1ea9m \u01b0u vi\u1ec7t
\n3. Chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p
\n4. T\u1ea1o s\u1ee3i d\u00e2y li\u00ean k\u1ebft t\u00ecnh c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng
\n5. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n.<\/p>\n

\u0110i\u1ec1u t\u00f4i h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u fast food l\u1edbn tr\u00ean th\u1ebf gi\u1edbi l\u00e0 h\u1ecd x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t quy tr\u00ecnh s\u1ea3n xu\u1ea5t b\u00e0i b\u1ea3n. L\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng quy tr\u00ecnh \u0111\u00f3 l\u00e0 t\u1ea1o n\u00ean \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed3ng \u0111\u1ec1u v\u1ec1 m\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m c\u00e1ch xa v\u1ec1 kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng b\u1eadc nh\u1ea5t khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u fast food qu\u1ed1c t\u1ebf c\u00f3 th\u1ec3 t\u1ef1 tin m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u ra t\u1ea7m qu\u1ed1c t\u1ebf.<\/p>\n

Nh\u1eefng ai \u0111\u00e3 t\u1eebng kinh doanh nh\u00e0 h\u00e0ng \u0111\u1ec1u v\u1ea5p ph\u1ea3i b\u00e0i h\u1ecdc x\u01b0\u01a1ng m\u00e1u, \u0111\u00f3 l\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9i ng\u0169 \u0111\u1ea7u b\u1ebfp. Do t\u00ednh ch\u1ea5t ngh\u1ec1 nghi\u1ec7p \u0111\u1eb7c th\u00f9, kh\u00f4ng ph\u1ea3i \u0111\u1ea7u b\u1ebfp n\u00e0o c\u0169ng s\u1eb5n s\u00e0ng h\u1ecdc h\u1ecfi, ti\u1ebfp thu v\u00e0 s\u00e1ng t\u1ea1o n\u00ean m\u00f3n \u0103n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd y\u00eau c\u1ea7u.<\/p>\n

Vi\u1ec7c t\u1ea1o d\u1ef1ng n\u00ean m\u1ed9t quy tr\u00ecnh chu\u1ea9n m\u1ef1c s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb trong l\u0129nh v\u1ef1c nh\u00e0 h\u00e0ng b\u1edbt ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9i ng\u0169 \u0111\u1ea7u b\u1ebfp n\u00f3i ri\u00eang v\u00e0 nh\u00e2n t\u1ed1 con ng\u01b0\u1eddi n\u00f3i chung. Vi\u1ec7c ki\u1ec3m so\u00e1t quy tr\u00ecnh c\u0169ng d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi vi\u1ec7c ki\u1ec3m so\u00e1t con ng\u01b0\u1eddi r\u1ea5t nhi\u1ec1u.<\/p>\n

* Fast food l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111ang ph\u00e1t tri\u1ec3n nhanh nh\u01b0ng c\u1ea1nh tranh c\u0169ng r\u1ea5t gay g\u1eaft. Anh c\u00f3 t\u1ef1 tin v\u1edbi Pizza Home kh\u00f4ng?<\/em><\/p>\n\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n
CEO Ho\u00e0ng T\u00f9ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

– T\u1ea1i Vi\u1ec7t Nam, k\u1ec3 t\u1eeb khi c\u00f3 c\u1eeda h\u00e0ng fast food \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1997 cho \u0111\u1ebfn nay, v\u0103n h\u00f3a \u0103n nhanh \u0111\u00e3 d\u1ea7n ng\u1ea5m v\u00e0o th\u00f3i quen \u1ea9m th\u1ef1c Vi\u1ec7t c\u00f9ng v\u1edbi n\u1ebfp s\u1ed1ng c\u00f4ng nghi\u1ec7p ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t.<\/p>\n

V\u1edbi m\u1ed9t ng\u01b0\u1eddi c\u0169ng kinh doanh trong ng\u00e0nh fast food, t\u00f4i ngh\u0129 r\u1eb1ng \u0111\u00e2y v\u1eeba l\u00e0 c\u01a1 h\u1ed9i, v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c. C\u01a1 h\u1ed9i b\u1edfi v\u00ec m\u00ecnh c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng t\u00ean tu\u1ed5i qu\u1ed1c t\u1ebf, nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi ng\u00e0nh fast food tr\u1edf n\u00ean r\u00f5 n\u00e9t h\u01a1n.<\/p>\n

Th\u00e1ch th\u1ee9c b\u1edfi v\u00ec doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u00f2n r\u1ea5t nh\u1ecf b\u00e9 v\u1edbi ngu\u1ed3n l\u1ef1c c\u00f2n h\u1ea1n ch\u1ebf khi so s\u00e1nh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Tuy nhi\u00ean, sau khi th\u1ef1c t\u1ebf nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1ed1i th\u1ee7 qu\u1ed1c t\u1ebf, t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng n\u1ebfu \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00e1ch t\u1eadp trung v\u1edbi m\u1ed9t kh\u00e1t khao l\u1edbn, th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed3n t\u1ea1i song song c\u00f9ng c\u00e1c “\u00f4ng l\u1edbn” \u0111\u1ebfn t\u1eeb n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Kh\u00e1t v\u1ecdng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia<\/strong><\/p>\n

Gi\u1edd \u0111\u00e2y sau m\u1ed9t th\u1eddi gian ph\u00e1t tri\u1ec3n, Pizza Home \u0111\u00e3 c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch nh\u1ea5t \u0111\u1ecbnh nh\u01b0ng Ho\u00e0ng T\u00f9ng v\u1eabn c\u1ea9n tr\u1ecdng:<\/p>\n

– T\u00f4i lu\u00f4n tin r\u1eb1ng l\u00fac s\u00f3ng y\u00ean bi\u1ec3n l\u1eb7ng l\u00e0 khi ti\u1ec1m \u1ea9n nh\u1eefng c\u01a1n b\u00e3o l\u1edbn. Th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, \u00e1p l\u1ef1c c\u1ee7a Pizza Home l\u00e0 ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ngo\u00e0i ra, Pizza Home c\u0169ng \u0111\u1ee9ng tr\u01b0\u1edbc \u00e1p l\u1ef1c ph\u1ea3i m\u1edf r\u1ed9ng nhi\u1ec1u th\u00eam \u0111i\u1ec3m b\u00e1n l\u1ebb \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng h\u01a1n n\u1eefa.<\/p>\n

Kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t c\u1ee7a kh\u00f4ng ch\u1ec9 Pizza Home m\u00e0 c\u1ee7a ng\u00e0nh \u1ea9m th\u1ef1c Vi\u1ec7t n\u00f3i chung, \u0111\u00f3 l\u00e0 chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng hi\u1ec7n c\u00f2n cao. N\u1ebfu l\u00e0m kh\u00f4ng kh\u00e9o, c\u00f3 khi cu\u1ed1i th\u00e1ng ch\u1ec9 \u0111\u1ee7 ti\u1ec1n tr\u1ea3 ti\u1ec1n nh\u00e0. \u00c1p l\u1ef1c n\u1eefa l\u00e0 c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh, c\u1ed1 t\u00ecnh sao ch\u00e9p th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb nh\u1ea7m l\u1eabn.
\n
\n* V\u1eady anh c\u00f3 h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng g\u00ec Pizza Home \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c cho \u0111\u1ebfn h\u00f4m nay? <\/em><\/p>\n

– Pizza Home l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u non tr\u1ebb. \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Pizza Home \u0111\u00e3 \u0111i \u0111\u00fang v\u1edbi k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u \u0111\u01b0\u1ee3c t\u00f4i \u0111\u1ec1 ra. Tuy nhi\u00ean, trong t\u01b0\u01a1ng lai, t\u00f4i lu\u00f4n k\u1ef3 v\u1ecdng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c m\u1ea1nh c\u1ee7a Vi\u1ec7t Nam mang t\u1ea7m qu\u1ed1c t\u1ebf.<\/p>\n

GS Phillips Kotler, cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i khi \u0111\u1ebfn Vi\u1ec7t Nam \u0111\u00e3 g\u1ee3i \u00fd cho Du l\u1ecbch Vi\u1ec7t m\u1ed9t \u0111\u1ecbnh v\u1ecb, \u0111\u00f3 l\u00e0: \u201cVi\u1ec7t Nam, b\u1ebfp \u0103n c\u1ee7a th\u1ebf gi\u1edbi\u201d, theo t\u00f4i, \u0111\u00e2y l\u00e0 m\u1ed9t \u0111\u1ecbnh v\u1ecb t\u1ed1t.<\/p>\n

Th\u00f4ng qua nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c m\u1ea1nh, qu\u1ed1c gia ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 truy\u1ec1n b\u00e1 v\u0103n h\u00f3a c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t th\u1ee9 quy\u1ec1n l\u1ef1c m\u1ec1m tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. \u0110\u1ebfn McDonald\u2019s, ch\u00fang ta s\u1ebd th\u1ea5y m\u00ecnh trong m\u1ed9t kh\u00f4ng gian v\u0103n h\u00f3a M\u1ef9. \u0110\u1ebfn v\u1edbi Lotteria, ch\u00fang ta s\u1ebd th\u1ea5y nh\u1eefng n\u00e9t bi\u1ec3u tr\u01b0ng c\u1ee7a v\u0103n h\u00f3a H\u00e0n Qu\u1ed1c v.v… T\u1ea1o s\u1ee9c \u1ea3nh h\u01b0\u1edfng qua con \u0111\u01b0\u1eddng \u1ea9m th\u1ef1c l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3.<\/p>\n

Vi\u1ec7t Nam l\u00e0 m\u1ed9t qu\u1ed1c gia c\u00f3 n\u1ec1n \u1ea9m th\u1ef1c r\u1ea5t phong ph\u00fa, c\u00f3 nhi\u1ec1u m\u00f3n \u0103n \u0111\u1ed9c \u0111\u00e1o nh\u01b0ng c\u00f2n thi\u1ebfu v\u1eafng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c qu\u1ed1c gia v\u00e0 c\u00e0ng thi\u1ebfu nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c c\u00f3 tham v\u1ecdng qu\u1ed1c t\u1ebf.<\/p>\n

\u0110i\u1ec3m y\u1ebfu c\u1ee7a ch\u00fang ta l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 s\u1ef1 y\u1ebfu k\u00e9m trong vi\u1ec7c \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m \u1ea9m th\u1ef1c \u0111\u1ec3 t\u1ea1o th\u00e0nh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c m\u1ea1nh. \u0110\u00f3 l\u00e0 mong m\u1ecfi v\u00e0 tham v\u1ecdng c\u1ee7a t\u00f4i. D\u0129 nhi\u00ean, \u0111\u00f3 c\u00f2n l\u00e0 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng r\u1ea5t d\u00e0i v\u00e0 \u0111\u1ea7y th\u00e1ch th\u1ee9c. Nh\u01b0ng t\u00f4i c\u00f3 ni\u1ec1m tin m\u1ea1nh m\u1ebd r\u1eb1ng khi x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng c\u1edfi m\u1edf h\u01a1n, tinh th\u1ea7n doanh nh\u00e2n \u0111\u01b0\u1ee3c n\u00e2ng cao h\u01a1n, s\u1ebd ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u h\u01a1n n\u1eefa nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c m\u1ea1nh “Made in Vietnam”.
\n
\n* C\u00e1m \u01a1n anh v\u1ec1 nh\u1eefng chia s\u1ebb th\u00fa v\u1ecb. Ch\u00fac anh \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/em><\/p>\n

PH\u00daC AN<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ed9c gi\u1ea3 quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb h\u1eb3n kh\u00f4ng qu\u00ean nh\u1eefng b\u00e0i vi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a chuy\u00ean gia marketing Ho\u00e0ng T\u00f9ng tr\u00ean Doanh Nh\u00e2n S\u00e0i G\u00f2n Online. B\u1eb5ng \u0111i m\u1ed9t th\u1eddi gian \u00edt th\u1ea5y anh g\u1eedi b\u00e0i m\u1edbi, ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c bi\u1ebft anh \u0111ang b\u1eadn r\u1ed9n v\u1edbi vi\u1ec7c kinh doanh …<\/p>\n","protected":false},"author":4,"featured_media":11138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50,47],"tags":[],"class_list":["post-11137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh","category-quan-ly"],"yoast_head":"\nCEO Pizza Home: Doanh nghi\u1ec7p c\u0169ng c\u00f3 "b\u1ed9 gen" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/ceo-pizza-home-doanh-nghiep-cung-co-bo-gen\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO Pizza Home: Doanh nghi\u1ec7p c\u0169ng c\u00f3 "b\u1ed9 gen" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ed9c gi\u1ea3 quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb h\u1eb3n kh\u00f4ng qu\u00ean nh\u1eefng b\u00e0i vi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a chuy\u00ean gia marketing Ho\u00e0ng T\u00f9ng tr\u00ean Doanh Nh\u00e2n S\u00e0i G\u00f2n Online. 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