{"id":11378,"date":"2017-07-26T11:45:44","date_gmt":"2017-07-26T04:45:44","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=11378"},"modified":"2017-07-26T11:45:44","modified_gmt":"2017-07-26T04:45:44","slug":"giai-ma-com-kep","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/giai-ma-com-kep\/","title":{"rendered":"“Gi\u1ea3i m\u00e3” c\u01a1m k\u1eb9p"},"content":{"rendered":"

C\u01a1m k\u1eb9p (Rice Burger) t\u1eeb l\u00e2u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u00f3n \u0103n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 y\u00eau th\u00edch. T\u1eeb khi xu\u1ea5t hi\u1ec7n, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh. S\u1ef1 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f3n c\u01a1m k\u1eb9p l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n r\u1ea5t th\u00fa v\u1ecb…<\/strong><\/p>\n

Ng\u01b0\u1eddi Nh\u1eadt ph\u00e1t minh<\/strong><\/p>\n

V\u0103n h\u00f3a b\u00e1nh m\u00ec k\u1eb9p (Sandwich) du nh\u1eadp ch\u00e2u \u00c1 50 n\u0103m v\u1ec1 tr\u01b0\u1edbc v\u00e0 tr\u1edf th\u00e0nh m\u00f3n \u0103n ph\u1ed5 bi\u1ebfn t\u1ea1i nhi\u1ec1u qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5 c\u00f3 v\u0103n h\u00f3a \u0103n \u0111\u0169a nh\u01b0 Nh\u1eadt B\u1ea3n, Trung Qu\u1ed1c, H\u1ed3ng K\u00f4ng… v\u1edbi l\u00e0n s\u00f3ng McDonald\u2019s. N\u0103m 1972 \u00f4ng Satoshi Sakurada \u0111\u00e3 m\u1edf m\u1ed9t c\u1eeda h\u00e0ng burger \u0111\u1ea7u ti\u00ean t\u1ea1i Tokyo nh\u01b0 m\u1ed9t l\u1eddi tuy\u00ean b\u1ed1 c\u1ea1nh tranh v\u1edbi \u00f4ng kh\u1ed5ng l\u1ed3 n\u00e0y t\u1ea1i \u0111\u1ea5t n\u01b0\u1edbc m\u1eb7t tr\u1eddi m\u1ecdc.<\/p>\n

Nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh theo ki\u1ec3u ph\u01b0\u01a1ng T\u00e2y n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean l\u00e0 MOS Burger. Th\u01b0\u01a1ng hi\u1ec7u MOS \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft b\u1edfi ba ch\u1eef Mountain, Ocean and Sun (N\u00fai, \u0110\u1ea1i d\u01b0\u01a1ng v\u00e0 M\u1eb7t tr\u1eddi), \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh chu\u1ed7i nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh \u0111\u01b0\u1ee3c y\u00eau th\u00edch t\u1ea1i Nh\u1eadt B\u1ea3n.<\/p>\n

Sau 7 n\u0103m ho\u1ea1t \u0111\u1ed9ng, MOS Burger c\u00f3 100 c\u1eeda h\u00e0ng. N\u0103m 1983 nh\u00e0 h\u00e0ng MOS Burger nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c khai tr\u01b0\u01a1ng c\u0169ng t\u1ea1i Tokyo. Tuy nhi\u00ean 1987 m\u1edbi l\u00e0 n\u0103m \u0111\u1eb7t n\u1ec1n m\u00f3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ef1c s\u1ef1 c\u1ee7a chu\u1ed7i nh\u00e0 h\u00e0ng n\u00e0y khi h\u1ecd tung ra \u201cv\u0169 kh\u00ed b\u00ed m\u1eadt\u201d – c\u01a1m k\u1eb9p t\u00ean Tsukune (Tsukune Rice burger).<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
M\u1ed9t c\u1eeda h\u00e0ng MOS Burger t\u1ea1i Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u00f3n c\u01a1m k\u1eb9p n\u00e0y ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 tr\u1edf th\u00e0nh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a MOS Burger. MOS Burger v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u01a1m k\u1eb9p c\u1ee7a m\u00ecnh nhanh ch\u00f3ng lan t\u1ecfa tr\u00ean kh\u1eafp Nh\u1eadt B\u1ea3n v\u00e0 v\u01b0\u01a1n ra th\u1ebf gi\u1edbi nh\u01b0 H\u1ed3ng K\u00f4ng, Singpore, \u0110\u00e0i Loan, \u00dac v\u00e0 c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 kh\u00e1c.<\/p>\n

Ng\u00e0y nay, MOS Burger c\u00f3 2.000 c\u1eeda h\u00e0ng t\u1ea1i Nh\u1eadt B\u1ea3n v\u00e0 1.800 c\u1eeda h\u00e0ng \u1edf n\u01b0\u1edbc ngo\u00e0i, l\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm c\u1ee7a McDonald\u2019s, nh\u1edd ph\u1ea7n l\u1edbn v\u00e0o m\u00f3n c\u01a1m k\u1eb9p.<\/p>\n

Ng\u01b0\u1eddi M\u1ef9 nh\u00e2n r\u1ed9ng<\/strong><\/p>\n

Trong qu\u00e1 tr\u00ecnh to\u00e0n c\u1ea7u h\u00f3a, McDonald\u2019s \u0111\u00e3 nhanh ch\u00f3ng h\u1ecdc h\u1ecfi v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 x\u00e2m nh\u1eadp s\u00e2u v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 n\u00e2ng cao t\u00ednh c\u1ea1nh tranh c\u1ee7a m\u00ecnh. T\u1ea1i th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1, \u00f4ng kh\u1ed5ng l\u1ed3 \u0111\u00e3 b\u1eaft ch\u01b0\u1edbc ng\u01b0\u1eddi Nh\u1eadt cho ra \u0111\u1eddi m\u00f3n c\u01a1m k\u1eb9p ki\u1ec3u ch\u00e2u \u00c1 n\u00e0y, \u0111\u1ea7u ti\u00ean l\u00e0 t\u1ea1i \u0110\u00e0i Loan v\u00e0o \u0111\u1ea7u n\u0103m 2005 v\u00e0 trong v\u00f2ng 6 th\u00e1ng \u0111\u00e3 ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c 5 tri\u1ec7u b\u00e1nh, \u0111i v\u00e0o l\u1ecbch s\u1eed doanh s\u1ed1 ti\u00eau th\u1ee5 m\u00f3n \u0103n m\u1edbi c\u1ee7a McDonald\u2019s.<\/p>\n

\u00d4ng Steven Lee, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh McDonald\u2019s \u0110\u00e0i Loan t\u1eebng cho bi\u1ebft: \u201d\u0110\u00e2y l\u00e0 cu\u1ed9c h\u00f4n nh\u00e2n th\u00e0nh c\u00f4ng \u0111\u00e1ng ng\u1ea1c nhi\u00ean gi\u1eefa v\u0103n h\u00f3a ph\u01b0\u01a1ng T\u00e2y v\u00e0 ph\u01b0\u01a1ng \u0110\u00f4ng, n\u00f3 tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u c\u1ee7a McDonald\u2019s t\u1ea1i th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1 to l\u1edbn v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y\u201d.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
M\u00f3n Greek Burger t\u1ea1i Hy L\u1ea1p<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

C\u01a1m k\u1eb9p tr\u1edf th\u00e0nh 1 trong 3 m\u00f3n \u0103n \u0111\u1ecba ph\u01b0\u01a1ng n\u1ed5i ti\u1ebfng nh\u1ea5t trong th\u1ef1c \u0111\u01a1n c\u1ee7a Mcdonald\u2019s tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Tuy nhi\u00ean, m\u00f3n c\u01a1m k\u1eb9p \u0111\u1ea7y b\u00ed \u1ea9n n\u00e0y v\u1eabn kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p b\u00e1n t\u1ea1i Nh\u1eadt B\u1ea3n v\u00ec n\u00f3 tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n c\u1ee7a MOS burger, c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt.<\/p>\n

Ng\u01b0\u1eddi Vi\u1ec7t t\u1ef1 tin<\/strong><\/p>\n

VietMac l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t n\u00e0y t\u1ea1i c\u00e1ch \u0111\u00e2y 5 n\u0103m t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb \u0111\u00f3n nh\u1eadn nhi\u1ec7t t\u00ecnh. Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang khi VietMac ch\u1ecdn \u0111\u1ec3 m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng.<\/p>\n

VietMac l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean d\u1ef1ng \u201cng\u1ecdn c\u1edd c\u01a1m k\u1eb9p\u201d b\u1eb1ng ni\u1ec1m \u0111am m\u00ea v\u00e0 cam k\u1ebft c\u1ee7a ch\u00ednh m\u00ecnh. \u0110\u00f3 l\u00e0 \u0111i\u1ec3m m\u1ea1nh m\u00e0 VietMac c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t huy nhanh ch\u00f3ng.<\/p>\n

\u00d4ng Yamamoto Okata, chuy\u00ean gia ph\u00e1t tri\u1ec3n th\u1ee9c \u0103n nhanh c\u1ee7a m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Nh\u1eadt B\u1ea3n t\u1ea1i TP.HCM nh\u1eadn \u0111\u1ecbnh, c\u00e2u chuy\u1ec7n c\u1ee7a VietMac th\u1eadt th\u00fa v\u1ecb v\u00e0 \u0111\u00e1ng khuy\u1ebfn kh\u00edch nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 tinh th\u1ea7n kh\u1edfi nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong tham v\u1ecdng nh\u00e2n r\u1ed9ng b\u1eb1ng ph\u01b0\u01a1ng th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 v\u01b0\u01a1n ra th\u1ebf gi\u1edbi, theo \u00f4ng, b\u1ed1n tr\u1ee5 c\u1ed9t c\u01a1 b\u1ea3n c\u1ea7n x\u00e2y d\u1ef1ng ngay:<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
C\u01a1m k\u1eb9p VietMac c\u1ee7a Vi\u1ec7t Nam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1ed9t: Ph\u1ea3i lu\u00f4n n\u00e2ng cao v\u00e0 gi\u1eef v\u1eefng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, n\u00f3 s\u1ebd t\u1ea1o n\u00ean \u0111\u1eb3ng c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fa \u00fd t\u1eeb nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1ea5t l\u00e0 v\u1ec7 sinh c\u1eeda h\u00e0ng \u0111\u1ebfn ph\u01b0\u01a1ng th\u1ee9c ch\u1ebf bi\u1ebfn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t nhanh ch\u00f3ng.<\/p>\n

Hai: X\u00e2y d\u1ef1ng quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i c\u1eeda h\u00e0ng c\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng t\u1ed1t, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u1ea3m th\u1eddi gian v\u1eadn h\u00e0nh t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 t\u1ef1 tin l\u1edbn cho \u0111\u1ed1i t\u00e1c nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n

Ba: Ban Gi\u00e1m \u0111\u1ed1c nhanh ch\u00f3ng v\u01b0\u1ee3t ra kh\u1ecfi \u201cc\u00e1i b\u1ebfp\u201d ch\u1ebf bi\u1ebfn c\u01a1m k\u1eb9p, x\u00e1c \u0111\u1ecbnh th\u1eadt c\u1ee5 th\u1ec3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, \u0111\u1eb7t l\u1ee3i \u00edch c\u1ee7a \u0111\u1ed1i t\u00e1c nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec3n l\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 h\u1ed7 tr\u1ee3. Kinh doanh m\u1ed9t nh\u00e0 h\u00e0ng c\u01a1m k\u1eb9p v\u00e0 kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i l\u00e0 hai l\u0129nh v\u1ef1c kh\u00e1c nhau r\u1ea5t nhi\u1ec1u.<\/p>\n

B\u1ed1n: Nu\u00f4i d\u01b0\u1ee1ng \u0111am m\u00ea trong to\u00e0n th\u1ec3 c\u00f4ng ty v\u00e0 cho nh\u1eefng ng\u01b0\u1eddi nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ea7u ti\u00ean. H\u1ecd ch\u00ednh l\u00e0 nh\u1eefng s\u1ee9 gi\u1ea3 ti\u1ebfp th\u1ecb \u0111\u1ea7y quy\u1ec1n l\u1ef1c trong h\u1ec7 th\u1ed1ng.<\/p>\n

H\u00e0nh tr\u00ecnh m\u00f3n c\u01a1m k\u1eb9p b\u00ed \u1ea9n c\u00f2n ph\u00eda tr\u01b0\u1edbc, d\u0129 nhi\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t lu\u00f4n \u1ee7ng h\u1ed9 v\u00e0 t\u1ef1 h\u00e0o khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t th\u00e0nh c\u00f4ng.<\/p>\n

Ngu\u1ed3n: nhuongquyenvietnam.com<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

C\u01a1m k\u1eb9p (Rice Burger) t\u1eeb l\u00e2u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u00f3n \u0103n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 y\u00eau th\u00edch. T\u1eeb khi xu\u1ea5t hi\u1ec7n, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh. S\u1ef1 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f3n c\u01a1m k\u1eb9p l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n r\u1ea5t th\u00fa v\u1ecb… …<\/p>\n","protected":false},"author":4,"featured_media":11379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52,63],"tags":[],"class_list":["post-11378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le","category-y-tuong-ban-le"],"yoast_head":"\n"Gi\u1ea3i m\u00e3" c\u01a1m k\u1eb9p - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/giai-ma-com-kep\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Gi\u1ea3i m\u00e3" c\u01a1m k\u1eb9p - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"C\u01a1m k\u1eb9p (Rice Burger) t\u1eeb l\u00e2u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u00f3n \u0103n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 y\u00eau th\u00edch. T\u1eeb khi xu\u1ea5t hi\u1ec7n, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh. 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