{"id":11405,"date":"2017-07-26T13:45:36","date_gmt":"2017-07-26T06:45:36","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=11405"},"modified":"2017-07-26T13:45:49","modified_gmt":"2017-07-26T06:45:49","slug":"kiem-trieu-nho-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/kiem-trieu-nho-mang-xa-hoi\/","title":{"rendered":"Ki\u1ebfm tri\u1ec7u \u0111\u00f4 nh\u1edd m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

Nhi\u1ec1u l\u00fd thuy\u1ebft cho r\u1eb1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 s\u00e0n sinh ra nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng h\u1ec1 \u0111\u00fang s\u1ef1 th\u1eadt. Shama Kabani \u0111\u00e3 vi\u1ebft lu\u1eadn \u00e1n th\u1ea1c s\u0129 t\u1ea1i \u0111\u1ea1i h\u1ecdc Texas v\u1ec1 trang m\u1ea1ng x\u00e3 h\u1ed9i Twitter \u2013 l\u00fac \u0111\u00f3 ch\u1ec9 m\u1edbi c\u00f3 ch\u1eebng 2.000 ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/strong><\/p>\n

Hi\u1ec7n t\u1ea1i, c\u00f4 l\u00e0 ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a m\u1ed9t show truy\u1ec1n h\u00ecnh v\u1ec1 c\u00f4ng ngh\u1ec7. N\u0103m ngo\u00e1i, c\u00f4 v\u1eeba xu\u1ea5t b\u1ea3n m\u1ed9t quy\u1ec3n s\u00e1ch v\u1ec1 ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 quy\u1ec3n s\u00e1ch n\u00e0y \u0111\u1ee9ng th\u1ee9 4 trong s\u1ed1 nh\u1eefng quy\u1ec3n s\u00e1ch best seller tr\u00ean trang Amazon.com (trong c\u00e1c \u0111\u1ea7u s\u00e1ch thu\u1ed9c l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7).<\/p>\n

Tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 m\u1edbi l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c tay tr\u00e1i. V\u00e0o n\u0103m 2009, l\u00fac m\u1edbi 24 tu\u1ed5i, Kabani \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty The Marketing Zen Group chuy\u00ean v\u1ec1 marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ec9 v\u1edbi s\u1ed1 v\u1ed1n ban \u0111\u1ea7u 1.500 \u0111\u00f4 la. Theo \u0111u\u1ed5i \u01b0\u1edbc m\u01a1 v\u1edbi \u00fd t\u01b0\u1edfng kinh doanh xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc v\u00e0 nhu c\u1ea7u x\u00e3 h\u1ed9i \u0111\u00e3 gi\u00fap Shama Kabani th\u00e0nh c\u00f4ng h\u01a1n mong \u0111\u1ee3i.<\/p>\n

C\u00f4 n\u00f3i: \u201cM\u1ed7i ng\u00e0y t\u00f4i \u0111\u1ec1u t\u1ef1 h\u1ecfi m\u00ecnh: L\u00e0m sao \u0111\u1ec3 mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam cho \u0111\u1ed9c gi\u1ea3 (ng\u01b0\u1eddi d\u00f9ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i), cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u00e0 cho kh\u00e1ch h\u00e0ng. Ch\u00fang ta \u0111\u1ec1u \u0111\u00e3 qu\u00e1 m\u1ecfi m\u1ec7t v\u1edbi v\u0103n h\u00f3a kinh doanh thi\u1ebfu c\u00e1 t\u00ednh”. Gi\u00e1 tr\u1ecb mang l\u1ea1i s\u1ebd kh\u00e1c nhau t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. Trong chi\u1ebfn d\u1ecbch d\u00e0nh cho k9cuisine.com- chuy\u00ean b\u00e1n l\u1ebb th\u1ee9c \u0103n cho th\u00fa c\u01b0ng, Marketing Zen l\u1eadp blog v\u00e0 trang Twitter li\u00ean k\u1ebft v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00edch nu\u00f4i th\u00fa c\u01b0ng. V\u1edbi Arthur Murray Dance Studios \u1edf Boston, Marketing Zen gi\u00fap th\u00e0nh l\u1eadp m\u1ed9t website \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Ban \u0111\u1ea7u, Kabani d\u1ef1 \u0111\u1ecbnh th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0ng c\u00f4 nhanh ch\u00f3ng nh\u1eadn ra ni\u1ec1m say m\u00ea c\u1ee7a m\u00ecnh \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

C\u00f4ng vi\u1ec7c c\u1ee7a c\u00f4 kh\u00f4ng ch\u1ec9 l\u00e0 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng chi\u1ebfn d\u1ecbch. Kabani h\u1ecdc \u0111\u01b0\u1ee3c hai \u0111i\u1ec1u: Th\u1ee9 nh\u1ea5t, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 c\u1ea7n m\u1ed9t t\u01b0 v\u1ea5n vi\u00ean m\u00e0 c\u1ea7n c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. Th\u1ee9 hai, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u1ec9 l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p nh\u1ecf trong th\u1ebf gi\u1edbi marketing. Kabani chia s\u1ebb \u201c\u0110\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t \u0111\u01a1n gi\u1ea3n: T\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn. Kabani t\u1eeb ch\u1ed1i chia s\u1ebb chi ti\u1ebft l\u1ee3i nhu\u1eadn nh\u01b0ng kh\u1eb3ng \u0111\u1ecbnh ch\u1ec9 trong n\u0103m 2010, l\u1ee3i nhu\u1eadn \u0111\u00e3 t\u0103ng 400% so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3. \u0110\u1ebfn n\u0103m 2014, c\u00f4 hy v\u1ecdng c\u00f4ng ty s\u1ebd thu l\u1ee3i nhu\u1eadn v\u00e0i ch\u1ee5c tri\u1ec7u \u0111\u00f4 la.<\/p>\n

M\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft t\u0103ng l\u1ee3i nhu\u1eadn, gi\u1ea3m chi ph\u00ed c\u1ee7a Kabani l\u00e0 thu\u00ea to\u00e0n b\u1ed9 30 nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c t\u1eeb xa, trong \u0111\u00f3 c\u00f3 \u00edt nh\u1ea5t 12 nh\u00e2n vi\u00ean t\u1eeb Philippines. M\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u1eefa c\u1ee7a Marketing Zen l\u00e0 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd kh\u00e1ch h\u00e0ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o. Kabani t\u1ef1 h\u00e0o v\u00ec kh\u00e1ch h\u00e0ng duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 hai chi\u1ec1u v\u1edbi \u0111\u1ed9c gi\u1ea3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f4 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a nh\u1eefng m\u1ed1i li\u00ean h\u1ec7 c\u1ed9ng \u0111\u1ed3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 l\u00e0m th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng.
\nKabani c\u0169ng tham gia \u0111o\u00e0n doanh nh\u00e2n M\u1ef9 v\u00e0 \u0110an M\u1ea1ch \u0111\u1ebfn Hy L\u1ea1p \u0111\u1ec3 \u0111\u00e0o t\u1ea1o doanh nh\u00e2n tr\u1ebb.<\/p>\n

C\u00f4 kh\u1eb3ng \u0111\u1ecbnh: \u201cTh\u1ebf gi\u1edbi ch\u00fang ta \u0111ang s\u1ed1ng ng\u00e0y h\u00f4m nay kh\u00f4ng gi\u1ed1ng v\u1edbi nh\u1eefng g\u00ec th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00e3 tr\u1ea3i qua. T\u1ea5m b\u1eb1ng \u0111\u1ea1i h\u1ecdc kh\u00f4ng b\u1ea3o ch\u1ee9ng cho th\u00e0nh c\u00f4ng. Nh\u1eefng doanh nh\u00e2n tr\u1ebb tu\u1ed5i c\u1ea7n n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ef1 t\u1ea1o c\u01a1 h\u1ed9i cho m\u00ecnh. N\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n c\u1ea7n nh\u1eefng l\u00e0n gi\u00f3 m\u1edbi v\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o.\u201d<\/p>\n

Ngu\u1ed3n ENTREPRENEUR – d\u1ecbch HU\u1ef2NH NGUY\u1ec4N<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u l\u00fd thuy\u1ebft cho r\u1eb1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 s\u00e0n sinh ra nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng h\u1ec1 \u0111\u00fang s\u1ef1 th\u1eadt. Shama Kabani \u0111\u00e3 vi\u1ebft lu\u1eadn \u00e1n th\u1ea1c s\u0129 t\u1ea1i \u0111\u1ea1i h\u1ecdc Texas v\u1ec1 trang m\u1ea1ng x\u00e3 h\u1ed9i Twitter \u2013 l\u00fac \u0111\u00f3 ch\u1ec9 m\u1edbi …<\/p>\n","protected":false},"author":4,"featured_media":11407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,63],"tags":[],"class_list":["post-11405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-y-tuong-ban-le"],"yoast_head":"\nKi\u1ebfm tri\u1ec7u \u0111\u00f4 nh\u1edd m\u1ea1ng x\u00e3 h\u1ed9i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/kiem-trieu-nho-mang-xa-hoi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ki\u1ebfm tri\u1ec7u \u0111\u00f4 nh\u1edd m\u1ea1ng x\u00e3 h\u1ed9i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Nhi\u1ec1u l\u00fd thuy\u1ebft cho r\u1eb1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 s\u00e0n sinh ra nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng h\u1ec1 \u0111\u00fang s\u1ef1 th\u1eadt. 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