{"id":11412,"date":"2017-07-26T13:50:25","date_gmt":"2017-07-26T06:50:25","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=11412"},"modified":"2017-07-26T13:50:25","modified_gmt":"2017-07-26T06:50:25","slug":"nguoi-viet-nghien-hang-khuyen-mai","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nguoi-viet-nghien-hang-khuyen-mai\/","title":{"rendered":"Ng\u01b0\u1eddi Vi\u1ec7t \u201cnghi\u1ec7n\u201d h\u00e0ng khuy\u1ebfn m\u1ea1i"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u n\u00e0y t\u00ecm hi\u1ec3u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam t\u1ea1i 4 th\u00e0nh ph\u1ed1 l\u1edbn l\u00e0 TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng v\u00e0 C\u1ea7n Th\u01a1, tr\u00ean c\u01a1 s\u1edf ph\u1ecfng v\u1ea5n 1.500 ng\u01b0\u1eddi \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 t\u1edbi 65, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng mua s\u1eafm v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ch\u1ee7 y\u1ebfu trong gia \u0111\u00ecnh.<\/strong><\/p>\n

K\u1ebft qu\u1ea3 cho th\u1ea5y: 87% s\u1eb5n s\u00e0ng mua h\u00e0ng khuy\u1ebfn m\u1ea1i, trong khi t\u1ef7 l\u1ec7 b\u00ecnh qu\u00e2n khu v\u1ef1c ch\u1ec9 l\u00e0 68%; 56% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam hay t\u00ecm c\u00e1c s\u1ea3n ph\u1ea9m khuy\u1ebfn m\u1ea1i khi \u0111ang \u0111i mua s\u1eafm, so v\u1edbi m\u1ee9c 38% c\u1ee7a khu v\u1ef1c.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u1ea3 ng\u01b0\u1eddi TP.HCM v\u00e0 ng\u01b0\u1eddi H\u00e0 N\u1ed9i th\u00ec h\u00ecnh th\u1ee9c khuy\u1ebfn m\u00e3i mang t\u00ednh th\u1ef1c t\u1ebf v\u00e0 khuy\u1ebfn m\u00e3i ngay nh\u01b0 l\u00e0 gi\u1ea3m gi\u00e1, mua 2\/3 t\u1eb7ng 1, ho\u1eb7c phi\u1ebfu si\u00eau th\u1ecb \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t.<\/p>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i ph\u1ee9c t\u1ea1p d\u00f9 c\u00f3 gi\u1ea3i th\u01b0\u1edfng l\u1edbn nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh t\u00edch l\u0169y \u0111i\u1ec3m, th\u1ebb c\u00e0o, b\u1ed1c th\u0103m kh\u00f4ng c\u00f2n h\u1ea5p d\u1eabn nhi\u1ec1u nh\u01b0 tr\u01b0\u1edbc v\u00ec th\u1eddi gian t\u00edch \u0111i\u1ec3m \u0111\u1ed5i qu\u00e0 l\u00e2u, th\u1ebb c\u00e0o b\u1ed1c th\u0103m th\u00ec kh\u1ea3 n\u0103ng nh\u1eadn th\u01b0\u1edfng kh\u00f4ng cao.<\/p>\n

Trong khi ng\u01b0\u1eddi TP.HCM th\u00edch \u0111\u01b0\u1ee3c mua 2, 3 t\u1eb7ng 1, th\u00ec ng\u01b0\u1eddi H\u00e0 N\u1ed9i l\u1ea1i th\u00edch \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m th\u1ee9 hai trong m\u1ed9t l\u1ea7n mua.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y c\u0169ng xu\u1ea5t ph\u00e1t t\u1eeb m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m: ng\u01b0\u1eddi TP.HCM kh\u00e1 tho\u00e1ng v\u00e0 tho\u1ea3i m\u00e1i trong vi\u1ec7c chi ti\u00eau, v\u00ec v\u1eady h\u1ecd th\u01b0\u1eddng mua nhi\u1ec1u cho m\u1ed9t l\u1ea7n v\u00e0 s\u1ebd r\u1ea5t th\u00fa v\u1ecb n\u1ebfu h\u1ecd mua v\u00e0 \u0111\u01b0\u1ee3c t\u1eb7ng th\u00eam, trong khi ng\u01b0\u1eddi H\u00e0 N\u1ed9i kh\u00e1 c\u1ea7n ki\u1ec7m, h\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m n\u1ebfu \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp trong l\u1ea7n mua.<\/p>\n

C\u00e1ch l\u00e0m khuy\u1ebfn m\u1ea1i hi\u1ec7u qu\u1ea3<\/strong><\/p>\n

Khuy\u1ebfn m\u1ea1i theo m\u00f9a<\/strong><\/p>\n

T\u1ea1i Vi\u1ec7t Nam trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y b\u1eaft \u0111\u1ea7u t\u1ed5 ch\u1ee9c Th\u00e1ng b\u00e1n h\u00e0ng khuy\u1ebfn m\u1ea1i. \u0110a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u \u0111\u00e1nh gi\u00e1 cao nh\u1eefng nh\u00e3n hi\u1ec7u c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i l\u1edbn v\u00e0 quy m\u00f4, nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y th\u01b0\u1eddng l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kh\u00e1c c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i h\u1ea5p d\u1eabn.<\/p>\n

Khuy\u1ebfn m\u1ea1i c\u00f3 li\u00ean k\u1ebft, c\u00f3 t\u1ed5 ch\u1ee9c<\/strong><\/p>\n

Vai tr\u00f2 t\u1eadp h\u1ee3p v\u00e0 ph\u00e1t \u0111\u1ed9ng c\u00e1c doanh nghi\u1ec7p c\u00f9ng l\u00e0m khuy\u1ebfn m\u1ea1i trong c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh trong n\u0103m khi\u1ebfn k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm th\u00eam m\u1ea1nh m\u1ebd t\u1eeb trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n

Ngo\u00e0i vai tr\u00f2 t\u1eadp h\u1ee3p, c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd c\u00f2n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p b\u1eb1ng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng (b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh…), ph\u00e1t t\u1edd r\u01a1i, s\u00e1ch c\u1ea9m nang th\u00f4ng tin, treo bandrole tr\u00ean c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng…<\/p>\n

\u1ede m\u1ee9c \u0111\u1ed9 cao h\u01a1n, vi\u1ec7c t\u1ed5 ch\u1ee9c \u0111\u1ecbnh k\u1ef3 trong nhi\u1ec1u n\u0103m li\u00ean ti\u1ebfp khi\u1ebfn \u201cTh\u00e1ng khuy\u1ebfn m\u1ea1i\u201d hay \u201cM\u00f9a mua s\u1eafm\u201d tr\u1edf th\u00e0nh quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb.<\/p>\n

V\u00ec v\u1eady, v\u1edbi m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ed3ng b\u1ed9, h\u1ea5p d\u1eabn, t\u00ednh t\u1eadp trung s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan trong trong vi\u1ec7c th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i trong m\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n

Khuy\u1ebfn m\u1ea1i \u0111\u00fang lu\u1eadt<\/strong><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u1ee3p ph\u00e1p, trung th\u1ef1c, c\u00f4ng khai, minh b\u1ea1ch v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2m h\u1ea1i \u0111\u1ebfn l\u1ee3i \u00edch h\u1ee3p ph\u00e1p c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ee7a c\u00e1c th\u01b0\u01a1ng nh\u00e2n, t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n kh\u00e1c.<\/p>\n

Kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i trong c\u00f9ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i.<\/p>\n

Ph\u1ea3i b\u1ea3o \u0111\u1ea3m nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho kh\u00e1ch h\u00e0ng tr\u00fang th\u01b0\u1edfng nh\u1eadn gi\u1ea3i th\u01b0\u1edfng v\u00e0 c\u00f3 ngh\u0129a v\u1ee5 gi\u1ea3i quy\u1ebft r\u00f5 r\u00e0ng, nhanh ch\u00f3ng c\u00e1c khi\u1ebfu n\u1ea1i li\u00ean quan \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i (n\u1ebfu c\u00f3).<\/p>\n

B\u1ea3o \u0111\u1ea3m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c khuy\u1ebfn m\u1ea1i v\u00e0 h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 d\u00f9ng \u0111\u1ec3 khuy\u1ebfn m\u1ea1i.<\/p>\n

Kh\u00f4ng \u0111\u01b0\u1ee3c l\u1ee3i d\u1ee5ng l\u00f2ng tin v\u00e0 s\u1ef1 thi\u1ebfu hi\u1ec3u bi\u1ebft, thi\u1ebfu kinh nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n khuy\u1ebfn m\u1ea1i nh\u1eb1m ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch ri\u00eang c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n n\u00e0o.<\/p>\n

Vi\u1ec7c th\u1ef1c hi\u1ec7n khuy\u1ebfn m\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o ra s\u1ef1 so s\u00e1nh tr\u1ef1c ti\u1ebfp h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u1ee7a t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n kh\u00e1c nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh.<\/p>\n

(Ngu\u1ed3n: FTA)<\/div>\n","protected":false},"excerpt":{"rendered":"

Nghi\u00ean c\u1ee9u n\u00e0y t\u00ecm hi\u1ec3u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam t\u1ea1i 4 th\u00e0nh ph\u1ed1 l\u1edbn l\u00e0 TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng v\u00e0 C\u1ea7n Th\u01a1, tr\u00ean c\u01a1 s\u1edf ph\u1ecfng v\u1ea5n 1.500 ng\u01b0\u1eddi \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 t\u1edbi 65, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng mua s\u1eafm v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ch\u1ee7 …<\/p>\n","protected":false},"author":4,"featured_media":11413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-11412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\nNg\u01b0\u1eddi Vi\u1ec7t \u201cnghi\u1ec7n\u201d h\u00e0ng khuy\u1ebfn 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