{"id":11687,"date":"2017-07-28T11:43:16","date_gmt":"2017-07-28T04:43:16","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=11687"},"modified":"2017-07-28T11:43:26","modified_gmt":"2017-07-28T04:43:26","slug":"facebook-q22017-2-ty-nguoi-dung-hang-thang-doanh-thu-93-ty-usd-toc-tang-truong-cham-het-cho-hien-thi-quang-cao-tren-news-feed","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/facebook-q22017-2-ty-nguoi-dung-hang-thang-doanh-thu-93-ty-usd-toc-tang-truong-cham-het-cho-hien-thi-quang-cao-tren-news-feed\/","title":{"rendered":"Facebook Q2\/2017: 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, doanh thu 9,3 t\u1ef7 USD, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ch\u1eadm do h\u1ebft ch\u1ed7 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean News Feed"},"content":{"rendered":"

Facebook Q2\/2017: 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, doanh thu 9,3 t\u1ef7 USD, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ch\u1eadm do h\u1ebft ch\u1ed7 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean News Feed<\/strong><\/p>\n

Facebook v\u1eeba c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh Q2\/2017 c\u1ee7a m\u00ecnh v\u1edbi nhi\u1ec1u con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u00e1nh b\u1ea1i c\u00e1c d\u1ef1 \u0111o\u00e1n ban \u0111\u1ea7u c\u1ee7a gi\u1edbi ph\u00e2n t\u00edch. Tuy nhi\u00ean b\u1ea3n b\u00e1o c\u00e1o n\u00e0y c\u0169ng cho th\u1ea5y m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee7a Facebook, khi m\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i v\u00ec h\u1ebft kh\u00f4ng gian hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean News Feed.<\/p>\n

Doanh thu Q2\/2017 c\u1ee7a Facebook \u0111\u1ea1t 9,32 t\u1ef7 USD, so v\u1edbi \u01b0\u1edbc t\u00ednh 9,2 t\u1ef7 USD c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n t\u00edch. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc l\u00e0 44,7%, c\u00f3 th\u1ec3 th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu c\u1ee7a Facebook \u0111ang ng\u00e0y c\u1ea3ng gi\u1ea3m.<\/p>\n

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Th\u1ed1ng k\u00ea doanh thu c\u1ee7a Facebook.<\/i><\/p>\n

Q2\/2016 l\u00e0 59%, Q3\/2016 l\u00e0 56%, Q4\/2016 l\u00e0 51%, Q1\/2017 l\u00e0 49%. V\u00e0 Q2\/2017 v\u1eeba qua t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ti\u1ebfp t\u1ee5c gi\u1ea3m c\u00f2n 44,7%.<\/p>\n

Tuy nhi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a Facebook \u0111\u1ea1t m\u1ee9c cao v\u1edbi 3,89 t\u1ef7 USD, t\u0103ng 71% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. \u0110\u00e2y c\u0169ng l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed, l\u1ee3i nhu\u1eadn c\u1ee7a Facebook cao h\u01a1n c\u1ea3 Google (3,5 t\u1ef7 USD trong Q2).<\/p>\n

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T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu c\u1ee7a Facebook.<\/i><\/p>\n

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Facebook h\u00e0ng th\u00e1ng \u0111\u00e3 ch\u1ea1m m\u1ed1c 2 t\u1ef7 ng\u01b0\u1eddi, t\u0103ng nh\u1eb9 so v\u1edbi 1,94 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng qu\u00fd tr\u01b0\u1edbc. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng l\u00e0 3,4%, c\u0169ng gi\u1ea3m so v\u1edbi c\u00e1c qu\u00fd tr\u01b0\u1edbc.<\/p>\n

T\u1ed5ng doanh thu \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a Facebook \u0111\u1ea1t 9,16 t\u1ef7 USD. Doanh thu t\u1eeb n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng \u0111\u1ea1t 8 t\u1ef7 USD, t\u01b0\u01a1ng \u1ee9ng v\u1edbi 87%.<\/p>\n

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S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a Facebook.<\/i><\/p>\n

Hai n\u1ec1n t\u1ea3ng kh\u00e1c c\u1ee7a Facebook l\u00e0 Instagram v\u00e0 WhatsApp ti\u1ebfp t\u1ee5c l\u1eadp k\u1ef7 l\u1ee5c. M\u1ea1ng x\u00e3 h\u1ed9i \u1ea3nh Instagram ch\u1ea1m m\u1ed1c 700 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, trong \u0111\u00f3 c\u00f3 250 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u00ednh n\u0103ng Stories. Facebook Messenger c\u0169ng \u0111\u1ea1t 1,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng.<\/p>\n

\u1ea4n t\u01b0\u1ee3ng h\u01a1n l\u00e0 WhatsApp v\u1edbi 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng. V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng n\u00e0y, Mark Zuckerberg k\u1ef3 v\u1ecdng c\u00f3 th\u1ec3 t\u1ea1o th\u00eam doanh thu m\u1edbi t\u1eeb hai n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng n\u00e0y.<\/p>\n

Qu\u1ea3ng c\u00e1o h\u1ebft \u0111\u1ea5t di\u1ec5n, Facebook mu\u1ed1n t\u00ecm ngu\u1ed3n thu m\u1edbi<\/strong><\/p>\n

Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh c\u1ee7a Facebook, \u00f4ng David Wehner kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng c\u00f3 m\u1ed9t t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111ang x\u1ea3y ra v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u1edbi doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. \u0110\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c News Feed \u0111\u00e3 h\u1ebft kh\u00f4ng gian \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh thu t\u1eeb qu\u1ea3ng c\u00e1o kh\u00f3 c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong t\u01b0\u01a1ng lai.<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u0169ng gi\u1ea3m d\u1ea7n v\u00e0 vi\u1ec7c lo\u1ea1i b\u1ecf thanh qu\u1ea3ng c\u00e1o b\u00ean c\u1ea1nh c\u0169ng c\u1ea3n tr\u1edf s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu c\u1ee7a Facebook v\u00e0o n\u1eeda cu\u1ed1i n\u0103m 2017. Do \u0111\u00f3, Facebook \u0111ang ph\u1ea3i t\u00ecm c\u00e1ch ki\u1ebfm ti\u1ec1n m\u1edbi, b\u00ean c\u1ea1nh m\u1ea3ng kinh doanh qu\u1ea3ng c\u00e1o c\u1ed1t l\u00f5i.<\/p>\n

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CEO Mark Zuckerberg mu\u1ed1n ki\u1ebfm nhi\u1ec1u ti\u1ec1n h\u01a1n t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/i><\/p>\n

Video tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t m\u1ea3ng kinh doanh \u0111em l\u1ea1i cho Facebook nh\u1eefng kho\u1ea3n l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3. Tuy nhi\u00ean \u00f4ng Wehner cho bi\u1ebft hi\u1ec7n t\u1ea1i vi\u1ec7c khai th\u00e1c qu\u1ea3ng c\u00e1o video v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3. Facebook v\u1eabn \u0111ang th\u1eed nghi\u1ec7m nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c video tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y.<\/p>\n

CEO Mark Zuckerberg c\u0169ng cho bi\u1ebft Facebook s\u1ebd b\u1eaft \u0111\u1ea7u \u0111\u1ea9y nhanh vi\u1ec7c ki\u1ebfm ti\u1ec1n b\u1eb1ng Messenger. C\u00f3 th\u1ec3 Facebook s\u1ebd t\u00edch h\u1ee3p c\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0o \u1ee9ng d\u1ee5ng nh\u1eafn tin n\u00e0y, ho\u1eb7c c\u00f3 th\u1ec3 t\u00edch h\u1ee3p th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng c\u00f3 th\u1ec3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn nh\u01b0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n

Trong m\u1ed9t \u0111\u1ed9ng th\u00e1i kh\u00e1c, Facebook \u0111ang ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ecm hi\u1ec3u th\u00f3i quen v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t v\u00e0 gi\u00fap t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi click v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n

M\u1eb7c d\u00f9 v\u1eabn \u0111ang l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 ho\u00e0n to\u00e0n th\u1ed1ng tr\u1ecb tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c. Tuy nhi\u00ean Facebook \u0111\u00e3 nh\u1eadn th\u1ea5y nh\u1eefng r\u1eafc r\u1ed1i c\u1ee7a m\u00ecnh, khi m\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean News Feed kh\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa. Ch\u00ednh v\u00ec v\u1eady m\u00e0 g\u00e3 kh\u1ed5ng l\u1ed3 n\u00e0y c\u0169ng ph\u1ea3i t\u00ecm ki\u1ebfm nh\u1eefng h\u01b0\u1edbng \u0111i m\u1edbi \u0111\u1ec3 kh\u00f4ng \u0111i v\u00e0o v\u1ebft xe \u0111\u1ed5 c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn trong l\u00e0ng c\u00f4ng ngh\u1ec7 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

Tham kh\u1ea3o: BI, techcrunch<\/i><\/strong><\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook Q2\/2017: 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, doanh thu 9,3 t\u1ef7 USD, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ch\u1eadm do h\u1ebft ch\u1ed7 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean News Feed Facebook v\u1eeba c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh Q2\/2017 c\u1ee7a m\u00ecnh v\u1edbi nhi\u1ec1u con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u00e1nh b\u1ea1i c\u00e1c d\u1ef1 \u0111o\u00e1n ban \u0111\u1ea7u c\u1ee7a gi\u1edbi …<\/p>\n","protected":false},"author":4,"featured_media":11688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,76],"tags":[],"class_list":["post-11687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads-quang-cao-huong-dan","category-quang-cao-huong-dan"],"yoast_head":"\nFacebook Q2\/2017: 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, doanh 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