{"id":12067,"date":"2017-08-01T11:50:59","date_gmt":"2017-08-01T04:50:59","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12067"},"modified":"2017-08-01T11:50:59","modified_gmt":"2017-08-01T04:50:59","slug":"starbucks-thuc-hien-thuong-vu-lon-nhat-lich-su","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/starbucks-thuc-hien-thuong-vu-lon-nhat-lich-su\/","title":{"rendered":"Starbucks th\u1ef1c hi\u1ec7n th\u01b0\u01a1ng v\u1ee5 l\u1edbn nh\u1ea5t l\u1ecbch s\u1eed"},"content":{"rendered":"<p class=\"SGTOSummary\" align=\"left\">H\u00e3ng kinh doanh chu\u1ed7i c\u00e0 ph\u00ea Starbucks (M\u1ef9) v\u1eeba th\u1ef1c hi\u1ec7n m\u1ed9t th\u01b0\u01a1ng v\u1ee5 l\u1edbn nh\u1ea5t l\u1ecbch s\u1eed c\u1ee7a h\u00e3ng n\u00e0y khi quy\u1ebft \u0111\u1ecbnh mua 50% c\u1ed5 ph\u1ea7n c\u00f2n l\u1ea1i trong m\u1ed9t c\u00f4ng ty li\u00ean doanh \u1edf Trung Qu\u1ed1c v\u1edbi gi\u00e1 1,3 t\u1ec9 \u0111\u00f4 M\u1ef9.<\/p>\n<p>H\u00e3ng tin <em>BBC<\/em> cho bi\u1ebft h\u00f4m 27-7, h\u00e3ng c\u00e0 ph\u00ea Starbucks th\u00f4ng b\u00e1o mua l\u1ea1i 50% c\u1ed5 ph\u1ea7n c\u1ee7a hai \u0111\u1ed1i t\u00e1c \u0111\u1ed1i t\u00e1c \u0110\u00e0i Loan President Chain Store Corporation v\u00e0 Uni-President Enterprises Corporation trong c\u00f4ng ty li\u00ean doanh Starbucks \u1edf Trung Qu\u1ed1c v\u1edbi gi\u00e1 1,3 t\u1ec9 \u0111\u00f4 la M\u1ef9. \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng v\u1ee5 l\u1edbn nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay trong l\u1ecbch s\u1eed c\u1ee7a h\u00e3ng c\u00e0 ph\u00ea n\u00e0y.<\/p>\n<p>Th\u01b0\u01a1ng v\u1ee5 n\u00e0y s\u1ebd gi\u00fap Starbucks n\u1eafm gi\u1eef th\u00eam 1.300 c\u1eeda h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u Starbucks \u1edf Th\u01b0\u1ee3ng H\u1ea3i, Giang T\u00f4 v\u00e0 Chi\u1ebft Giang, n\u00e2ng t\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng m\u00e0 Starbucks \u0111ang qu\u1ea3n l\u00fd t\u1ea1i Trung Qu\u1ed1c l\u00ean con s\u1ed1 2.800 c\u1eeda h\u00e0ng \u1edf 130 th\u00e0nh ph\u1ed1. Starbucks \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng con s\u1ed1 n\u00e0y l\u00ean 5.000 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2021 \u1edf th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng d\u00e2n nh\u1ea5t th\u1ebf gi\u1edbi, n\u01a1i c\u00e0 ph\u00ea \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed3 u\u1ed1ng \u01b0a th\u00edch c\u1ee7a gi\u1edbi tr\u1ebb.<\/p>\n<p>\u0110\u1ed9ng th\u00e1i tr\u00ean cho th\u1ea5y Starbucks xem th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng doanh thu cho h\u00e3ng n\u00e0y trong nh\u1eefng n\u0103m s\u1eafp t\u1edbi.<\/p>\n<p>Th\u00f4ng b\u00e1o c\u1ee7a Starbucks \u0111\u01b0\u1ee3c \u0111\u01b0a ra khi c\u00f4ng ty c\u00f4ng b\u1ed1 l\u1ee3i nhu\u1eadn r\u00f2ng trong qu\u00ed 3-2017 \u0111\u1ea1t 691,6 tri\u1ec7u \u0111\u00f4 la M\u1ef9, gi\u1ea3m 8,3% so v\u1edbi c\u00f9ng k\u1ef3. Trong khi \u0111\u00f3, doanh thu c\u1ee7a Starbucks \u1edf Trung Qu\u1ed1c \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh. Trong qu\u00ed v\u1eeba qua, doanh thu \u1edf c\u00e1c c\u1eeda h\u00e0ng Starbucks m\u1edbi m\u1edf trong v\u00f2ng m\u1ed9t n\u0103m \u1edf Trung Qu\u1ed1c t\u0103ng 6-7% nh\u01b0ng \u1edf M\u1ef9 con s\u1ed1 n\u00e0y ch\u1ec9 l\u00e0 3%.<\/p>\n<p>C\u00f9ng ng\u00e0y, Starbucks cho bi\u1ebft s\u1ebd \u0111\u00f3ng c\u1eeda t\u1ea5t c\u1ea3 379 qu\u00e1n tr\u00e0 Teavana \u1edf M\u1ef9. \u0110\u1eb7t c\u01b0\u1ee3c v\u00e0o tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng chu\u1ed7i qu\u00e1n c\u00e0 ph\u00ea tr\u00e0 \u1edf trong c\u00e1c khu mua s\u1eafm, Starbucks \u0111\u00e3 mua chu\u1ed7i qu\u00e1n tr\u00e0 Teavana v\u1edbi gi\u00e1 620 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2012. Tuy nhi\u00ean, t\u00ecnh h\u00ecnh kinh doanh c\u00e1c qu\u00e1n tr\u00e0 tr\u1edf n\u00ean b\u1ea5t l\u1ee3i khi ng\u01b0\u1eddi M\u1ef9 ng\u00e0y c\u00e0ng th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 \u00edt gh\u00e9 c\u00e1c trung t\u00e2m mua s\u1eafm. Starbucks gi\u1edd \u0111\u00e2y quy\u1ebft \u0111\u1ecbnh b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m tr\u00e0 th\u01b0\u01a1ng hi\u1ec7u Teavana trong c\u00e1c c\u1eeda h\u00e0ng c\u00e0 ph\u00ea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3ng kinh doanh chu\u1ed7i c\u00e0 ph\u00ea Starbucks (M\u1ef9) v\u1eeba th\u1ef1c hi\u1ec7n m\u1ed9t th\u01b0\u01a1ng v\u1ee5 l\u1edbn nh\u1ea5t l\u1ecbch s\u1eed c\u1ee7a h\u00e3ng n\u00e0y khi quy\u1ebft \u0111\u1ecbnh mua 50% c\u1ed5 ph\u1ea7n c\u00f2n l\u1ea1i trong m\u1ed9t c\u00f4ng ty li\u00ean doanh \u1edf Trung Qu\u1ed1c v\u1edbi gi\u00e1 1,3 t\u1ec9 \u0111\u00f4 M\u1ef9. H\u00e3ng tin BBC cho bi\u1ebft h\u00f4m 27-7, h\u00e3ng c\u00e0 ph\u00ea  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":12068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-12067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks th\u1ef1c hi\u1ec7n th\u01b0\u01a1ng v\u1ee5 l\u1edbn nh\u1ea5t l\u1ecbch s\u1eed - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/starbucks-thuc-hien-thuong-vu-lon-nhat-lich-su\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks th\u1ef1c hi\u1ec7n th\u01b0\u01a1ng v\u1ee5 l\u1edbn nh\u1ea5t l\u1ecbch s\u1eed - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"H\u00e3ng kinh doanh chu\u1ed7i c\u00e0 ph\u00ea Starbucks (M\u1ef9) v\u1eeba th\u1ef1c hi\u1ec7n m\u1ed9t th\u01b0\u01a1ng v\u1ee5 l\u1edbn nh\u1ea5t l\u1ecbch s\u1eed c\u1ee7a h\u00e3ng n\u00e0y khi quy\u1ebft \u0111\u1ecbnh mua 50% c\u1ed5 ph\u1ea7n c\u00f2n l\u1ea1i trong m\u1ed9t c\u00f4ng ty li\u00ean doanh \u1edf Trung Qu\u1ed1c v\u1edbi gi\u00e1 1,3 t\u1ec9 \u0111\u00f4 M\u1ef9. 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