{"id":12083,"date":"2017-08-01T14:01:43","date_gmt":"2017-08-01T07:01:43","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12083"},"modified":"2017-08-01T14:01:43","modified_gmt":"2017-08-01T07:01:43","slug":"thuong-hieu-doanh-nghiep-thoi-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/thuong-hieu-doanh-nghiep-thoi-mang-xa-hoi\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p th\u1eddi m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

\u1ede c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi (tr\u1ecb gi\u00e1 t\u1eeb 500 tri\u1ec7u USD tr\u1edf l\u00ean), r\u1ee7i ro v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o \u0111\u1ed9 quan tr\u1ecdng th\u1ee9 2 sau r\u1ee7i ro t\u00e0i ch\u00ednh.<\/strong><\/p>\n

Qu\u1ea3n tr\u1ecb v\u00e0 b\u1ea3o v\u1ec7 danh ti\u1ebfng c\u1ee7a DN trong m\u00f4i tr\u01b0\u1eddng kinh doanh bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c nh\u01b0 hi\u1ec7n nay kh\u00f4ng h\u1ec1 l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i (MXH) c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn nh\u1eefng t\u00ecnh hu\u1ed1ng t\u01b0\u1edfng nh\u01b0 kh\u00f4ng qu\u00e1 quan tr\u1ecdng, tr\u1edf th\u00e0nh nh\u1eefng cu\u1ed9c kh\u1ee7ng ho\u1ea3ng \u0111\u00e1ng s\u1ee3. C\u00f3 th\u1ec3 n\u00f3i, ng\u00e0y nay, kh\u00f4ng m\u1ed9t DN n\u00e0o c\u00f3 th\u1ec3 \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c ch\u01a1i v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Th\u1ebf nh\u01b0ng, s\u1ed1 l\u01b0\u1ee3ng DN th\u1ef1c s\u1ef1 bi\u1ebft c\u00e1ch \u201ck\u1ebft b\u1ea1n\u201d v\u1edbi MXH kh\u00f4ng nhi\u1ec1u. Charlie Pownall, chuy\u00ean gia v\u1ec1 truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn, th\u00f4ng qua cu\u1ed1n s\u00e1ch: \u201cQu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn \u2013 B\u1ea3o v\u1ec7 h\u00ecnh \u1ea3nh DN tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u201d \u2013 \u0111\u00e3 \u0111\u00fac r\u00fat ra nh\u1eefng \u0111i\u1ec1u m\u00e0 m\u1ecdi ch\u1ee7 DN n\u00ean bi\u1ebft khi mu\u1ed1n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh tr\u00ean internet.<\/p>\n

Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c tr\u00ean m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c DN. Th\u00f4ng qua r\u1ea5t nhi\u1ec1u c\u00e2u chuy\u1ec7n c\u1ee5 th\u1ec3, sinh \u0111\u1ed9ng, t\u00e1c gi\u1ea3 \u0111\u1ed3ng th\u1eddi mang \u0111\u1ebfn b\u1ed9 c\u00f4ng c\u1ee5 th\u1ef1c ti\u1ec5n v\u00e0 tr\u1ef1c quan, bao g\u1ed3m quy tr\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap c\u00e1c DN \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng li\u00ean quan t\u1edbi h\u00ecnh \u1ea3nh DN tr\u00ean truy\u1ec1n th\u00f4ng c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

C\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 s\u1ee9c m\u1ea1nh MXH<\/strong><\/p>\n

Theo t\u00e1c gi\u1ea3, nguy\u00ean nh\u00e2n khi\u1ebfn nhi\u1ec1u DN th\u1ea5t b\u1ea1i trong qu\u1ea3n l\u00fd r\u1ee7i ro tr\u00ean MXH ch\u00ednh l\u00e0 vi\u1ec7c h\u1ecd kh\u00f4ng n\u1eafm r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3, \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 v\u00e0 c\u00f3 c\u00e1i nh\u00ecn qu\u00e1 h\u1ea1n h\u1eb9p v\u1ec1 r\u1ee7i ro. M\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n c\u00f3 xu h\u01b0\u1edbng khu\u1ebfch \u0111\u1ea1i r\u1ee7i ro s\u1eb5n c\u00f3 \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1eddi ph\u00e0n n\u00e0n v\u1ec1 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, l\u1ea1m d\u1ee5ng th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2026<\/p>\n

H\u1ea7u h\u1ebft, c\u00e1c DN kh\u00f4ng \u00fd th\u1ee9c h\u1ebft r\u1ee7i ro tr\u00ean MXH v\u00e0 kh\u00f4ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean MXH m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110a ph\u1ea7n h\u1ecd kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eadt s\u1ef1 mong \u0111\u1ee3i gi\u00e0 \u1edf h\u1ecd, c\u1ea3 tr\u00ean m\u1ea1ng l\u1eabn ngo\u00e0i \u0111\u1eddi th\u1ef1c. R\u1ea5t nhi\u1ec1u DN v\u1eabn coi th\u01b0\u1eddng s\u1ee9c m\u1ea1nh c\u1ee7a MXH, h\u1ecd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o truy\u1ec1n th\u00f4ng b\u00e1o ch\u00ed v\u00e0 c\u00e1c k\u00eanh kh\u00e1c, thay v\u00ec ch\u00fa \u00fd t\u1edbi ph\u1ea3n \u1ee9ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng.<\/p>\n

Trong cu\u1ed1n s\u00e1ch, t\u00e1c gi\u1ea3 \u0111\u00e3 d\u00e0nh nhi\u1ec1u trang ph\u00e2n t\u00edch r\u00f5 t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng tr\u00ean MXH, s\u1ee9c lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p qua m\u1ea1ng, t\u1ea1i sao \u0111i\u1ec1u \u0111\u00f3 l\u1ea1i \u1ea3nh h\u01b0\u1edfng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DN. \u00d4ng \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng con s\u1ed1 \u0111\u1ea7y s\u1ee9c thuy\u1ebft ph\u1ee5c, d\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 t\u1eeb c\u00e1c c\u00f4ng ty \u0111i\u1ec1u tra h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n

V\u00ed d\u1ee5, trong khi h\u1ea7u h\u1ebft c\u00e1c DN Vi\u1ec7t Nam c\u00f2n kh\u00e1 th\u1edd \u01a1 v\u1edbi vi\u1ec7c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c ch\u1ec9 ch\u00fa \u00fd t\u1edbi n\u00f3 v\u1ec1 m\u1eb7t l\u00fd thuy\u1ebft, th\u00ec s\u00e1ch c\u1ee7a Charlie \u0111\u00e3 ch\u1ec9 ra l\u00e0 \u1edf c\u00e1c DN l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi (tr\u1ecb gi\u00e1 t\u1eeb 500 tri\u1ec7u USD tr\u1edf l\u00ean), r\u1ee7i ro v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o \u0111\u1ed9 quan tr\u1ecdng th\u1ee9 2 sau r\u1ee7i ro t\u00e0i ch\u00ednh.<\/p>\n

L\u00e0m b\u1ea1n v\u1edbi MXH th\u1ebf n\u00e0o?<\/strong><\/p>\n

V\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 DN \u1edf quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf, cu\u1ed1n s\u00e1ch c\u1ee7a Charlie c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng nh\u01b0 kim ch\u1ec9 nam. \u00d4ng \u0111\u00e3 ph\u00e2n t\u00edch t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c c\u1ee7a MXH, c\u00e1ch MXH mang l\u1ea1i danh ti\u1ebfng, l\u1ee3i nhu\u1eadn \u2013 \u0111\u1ed3ng th\u1eddi c\u0169ng ph\u00e1 ho\u1ea1i vi\u1ec7c kinh doanh nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

\u201cD\u00f9 l\u00e0 bi\u1ec7n ph\u00e1p g\u00ec, th\u00ec c\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng \u0111\u1ec1u khuy\u00ean r\u1eb1ng, tr\u00ean MXH, h\u00e3y lu\u00f4n lu\u00f4n l\u1eafng nghe.\u00a0<\/em><\/p><\/blockquote>\n

Nh\u1eefng nguy c\u01a1 t\u1eeb MXH r\u1ea5t \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa, t\u00f9y thu\u1ed9c v\u00e0o c\u00f4ng ty, ng\u00e0nh ho\u1ea1t \u0111\u1ed9ng v\u00e0 b\u1ed1i c\u1ea3nh ch\u00ednh tr\u1ecb, kinh t\u1ebf v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\n

Ph\u00e2n n\u1eeda sau c\u1ee7a cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c d\u00e0nh cho vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1ch qu\u1ea3n l\u00fd v\u00e0 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u00e1c gi\u1ea3 \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng c\u00f4ng c\u1ee5 thi\u1ebft th\u1ef1c, r\u00f5 r\u00e0ng, v\u1edbi v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p, \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t nh\u1ea5t v\u1ec1 c\u00e1c c\u00e1ch \u1ee9ng ph\u00f3.<\/p>\n

Nh\u01b0ng d\u00f9 l\u00e0 bi\u1ec7n ph\u00e1p g\u00ec, th\u00ec c\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng \u0111\u1ec1u khuy\u00ean r\u1eb1ng, tr\u00ean MXH, h\u00e3y lu\u00f4n lu\u00f4n l\u1eafng nghe. L\u1eafng nghe quy\u1ebft \u0111\u1ecbnh m\u1ecdi vi\u1ec7c b\u1ea1n l\u00e0m tr\u00ean m\u1ea1ng, cung c\u1ea5p th\u00f4ng tin cho b\u1ea1n v\u1ec1 c\u00e1ch th\u1ee9c h\u00e0nh \u0111\u1ed9ng, ng\u1eef \u0111i\u1ec7u v\u00e0 th\u1eddi \u0111i\u1ec3m b\u1ea1n \u0111\u01b0a ra \u00fd ki\u1ebfn, c\u00e1ch th\u1ee9c b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7. Vi\u1ec7c l\u1eafng nghe \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u1ea3n l\u00fd v\u00e0 b\u1ea3o v\u1ec7 danh ti\u1ebfng. C\u00f3 th\u1ec3 n\u00f3i r\u1ea5t nhi\u1ec1u s\u1ef1 c\u1ed1 tr\u00ean m\u1ea1ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng nh\u1edd t\u1ed1c \u0111\u1ed9 tr\u1ea3 l\u1eddi v\u00e0 s\u1ef1 c\u1edfi m\u1edf, c\u1ea7u th\u1ecb.<\/p>\n

MXH kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3<\/strong><\/p>\n

\"\"<\/a><\/span><\/strong><\/p>\n

M\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ee9c m\u1ea1nh c\u1ee7a MXH, nh\u01b0ng l\u1eddi khuy\u00ean cho c\u00e1c DN l\u00e0 kh\u00f4ng n\u00ean qu\u00e1 ph\u1ee5 thu\u1ed9c ho\u1eb7c ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb \u0111\u00f3. Thay v\u00e0o \u0111\u00f3, DN c\u1ea7n t\u1eadp trung gi\u1ea3i quy\u1ebft nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i c\u1ee7a v\u1ea5n \u0111\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea3m b\u1ea3o c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh t\u1ed1t b\u1eb1ng m\u1ed9t b\u1ed9 m\u00e1y c\u00f3 n\u0103ng l\u1ef1c v\u00e0 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

Danh ti\u1ebfng c\u1ee7a m\u00f4t DN l\u00e0 t\u1ed5ng h\u00f2a c\u00e1ch nh\u00ecn nh\u1eadn t\u1eeb nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1eeb kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0… M\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 k\u1ef3 v\u1ecdng kh\u00e1c nhau v\u00e0 vi\u1ec7c c\u1ee7a DN l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p th\u1ef1c t\u1ebf v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng, thay v\u00e0o vi\u1ec7c ch\u1ec9 ch\u00fa \u00fd t\u1edbi kh\u00f4ng gian \u1ea3o. MXH t\u1ea5t nhi\u00ean gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 danh ti\u1ebfng c\u1ee7a m\u00ecnh d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c c\u00f4ng ch\u00fang \u2013 nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 ph\u1ea3i coi n\u00f3 nh\u01b0 l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c v\u1ec1 DN c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ed1i v\u1edbi t\u00e1c gi\u1ea3, MXH kh\u00f4ng ph\u1ea3i con ng\u00e1o \u1ed9p. Hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a MXH v\u00e0 m\u1ed1i quan h\u1ec7 c\u1ee7a n\u00f3 v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang kh\u00e1c, ch\u00fang ta c\u00e0ng d\u1ec5 s\u1eed d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t cho DN m\u00ecnh.<\/p>\n

Kim Anh<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u1ede c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi (tr\u1ecb gi\u00e1 t\u1eeb 500 tri\u1ec7u USD tr\u1edf l\u00ean), r\u1ee7i ro v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o \u0111\u1ed9 quan tr\u1ecdng th\u1ee9 2 sau r\u1ee7i ro t\u00e0i ch\u00ednh. Qu\u1ea3n tr\u1ecb v\u00e0 b\u1ea3o v\u1ec7 danh ti\u1ebfng c\u1ee7a DN trong m\u00f4i tr\u01b0\u1eddng kinh doanh bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c nh\u01b0 hi\u1ec7n nay …<\/p>\n","protected":false},"author":4,"featured_media":12084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50,76],"tags":[],"class_list":["post-12083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh","category-quang-cao-huong-dan"],"yoast_head":"\nTh\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p th\u1eddi m\u1ea1ng x\u00e3 h\u1ed9i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/thuong-hieu-doanh-nghiep-thoi-mang-xa-hoi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p th\u1eddi m\u1ea1ng x\u00e3 h\u1ed9i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"\u1ede c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi (tr\u1ecb gi\u00e1 t\u1eeb 500 tri\u1ec7u USD tr\u1edf l\u00ean), r\u1ee7i ro v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o \u0111\u1ed9 quan tr\u1ecdng th\u1ee9 2 sau r\u1ee7i ro t\u00e0i ch\u00ednh. 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