{"id":12228,"date":"2017-08-02T11:16:43","date_gmt":"2017-08-02T04:16:43","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12228"},"modified":"2017-08-02T11:16:43","modified_gmt":"2017-08-02T04:16:43","slug":"chien-luoc-kinh-doanh","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/chien-luoc-kinh-doanh\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh"},"content":{"rendered":"
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Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/strong><\/p>\n

Theo truy\u1ec1n th\u1ed1ng c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p \u1ea5y \u0111\u1ed1i ph\u00f3 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ed1i ph\u00f3 v\u1edbi y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 ch\u00ednh s\u00e1ch v\u00e0 h\u1ecd xoay s\u1edf \u0111\u1ec3 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ng\u00e0y nay ngay c\u1ea3 khi doanh nghi\u1ec7p \u1ea5y l\u00e0 c\u1ee7a c\u00e1 nh\u00e2n b\u1ea1n, do ch\u00ednh b\u1ea1n l\u00e0m ch\u1ee7 th\u00ec \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng ki\u1ec3m so\u00e1t, h\u1ea1n ch\u1ebf r\u1ee7i ro, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a t\u1eebng ngh\u00e0nh h\u00e0ng, t\u1eebng th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c \u0111\u1ec3 c\u00f3 th\u1ec3 huy \u0111\u1ed9ng th\u00eam v\u1ed1n t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c t\u00edn d\u1ee5ng v\u00e0 c\u00e1 nh\u00e2n, b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi k\u1ebf h\u1ecdach.<\/p>\n

C\u00e1c c\u00f4ng ty l\u1edbn l\u1ea1i c\u00e0ng c\u1ea7n c\u00f3 k\u1ebf h\u1ecdach, kh\u00f4ng ai \u0111i thu\u00ea m\u1ed9t CEO ng\u01b0\u1eddi ch\u1ec9 bi\u1ebft \u0111i\u1ec1u h\u00e0nh b\u1eb1ng c\u00e1ch \u0111\u1ed1i ph\u00f3 v\u00e0 xoay x\u1edf. Th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay \u0111\u00e3 chuy\u1ec3n t\u1eeb \u0111\u1ed1i ph\u00f3, xoay s\u1edf sang k\u1ebf h\u1ecdach. M\u1ecdi th\u1ee9 \u0111\u1ec1u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh t\u00f3an, c\u00e2n nh\u1eafc v\u00e0 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua b\u1ea3ng k\u1ebf h\u1ecdach.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
Chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ec3 hi\u1ec7n tham v\u1ecdng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty trong n\u0103m t\u00e0i kh\u00f3a \u0111\u1ed1i v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ph\u01b0\u01a1ng ph\u00e1p OSTI \u0111\u00e3 tr\u1edf n\u00ean kh\u00e1 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi nh\u1eefng CEO \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty b\u1eb1ng k\u1ebf h\u1ecdach.O<\/strong>: Objective – M\u1ee5c ti\u00eau. \u0110i\u1ec3m \u0111\u1ebfn c\u1ee7a doanh nghi\u1ec7p<\/p>\n

S<\/strong>: Strategy – Chi\u1ebfn l\u01b0\u1ee3c. Ph\u01b0\u01a1ng c\u00e1ch m\u00e0 doanh nghi\u1ec7p s\u1ebd th\u1ef1c hi\u00ean \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau.<\/p>\n

T: Tactics <\/strong>– C\u00e1c chi\u1ebfn thu\u1eadt, h\u1ecdat \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n

I: Implementation <\/strong>– K\u1ebf h\u1ecdach tri\u1ec3n khai.<\/p>\n

T\u1eeb ph\u01b0\u01a1ng ph\u00e1p OSTI tr\u00ean ta c\u00f3 th\u1ec3 n\u00f3i chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a h\u1ecdat \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed9t c\u00f4ng ty n\u00e0o.<\/p>\n

V\u1eady chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n

“Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u1ee7a c\u00e1c chu\u1ed5i h\u1ecdat \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.” Theo McKinsey (1978)<\/p>\n

“Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u1ebf h\u1ecdach, c\u0169ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng, chi\u1ebfn l\u01b0\u1ee3c l\u00e0 tri\u1ebft l\u00fd s\u1ed1ng c\u1ee7a m\u1ed9t c\u00f4ng ty.” Cynthia A. Montgomery<\/p>\n

L\u00ed do v\u00ec sao m\u1ed9t s\u1ed1 c\u00f4ng ty th\u00e0nh c\u00f4ng h\u01a1n nh\u1eefng c\u00f4ng ty kh\u00e1c trong su\u1ed1t m\u1ed9t th\u1eddi gian d\u00e0i?<\/strong><\/p>\n

Th\u1eadt ra, con \u0111\u01b0\u1eddng \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e0 kh\u00e1c nhau. Microsoft v\u01b0\u1ee3t l\u00ean th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp m\u1ed9t n\u1ec1n t\u1ea3ng chu\u1ea5n c\u1ee7a ng\u00e0nh (Windows, Microsoft Office) v\u00e0 li\u00ean k\u1ebft v\u1edbi nh\u1eefng c\u00f4ng ty kh\u00e1c kinh doanh s\u1ea3n ph\u1ea9m li\u00ean quan. Dell qua m\u1eb7t IBM Trong khi Walmart tr\u1edf th\u00e0nh s\u1ed1 m\u1ed9t nh\u1edd v\u00e0o hi\u1ec7u qu\u1ea3 h\u1ecdat \u0111\u1ed9ng t\u1ea1o ra l\u1ee3i th\u1ebf v\u1ec1 gi\u00e1 th\u00e0nh th\u1ea5p.<\/p>\n

Thi\u1ebft l\u1eadp v\u00e0 l\u00e0m ch\u1ee7 n\u1ec1n t\u1ea3ng chu\u1ea9n, li\u00ean k\u1ebft d\u1ecdc\/ngang v\u00e0 gi\u00e1 th\u00e0nh th\u1ea5p l\u00e0 nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb \u01b0u vi\u1ec7t cho kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh cao.<\/p>\n

Ph\u1ea1m vi nghi\u00ean c\u1ee9u<\/p>\n

A. Qui tr\u00ecnh h\u1ecdach \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/strong><\/p>\n

Trong ph\u1ea1m vi \u0111\u1ec1 t\u00e0i n\u1ea7y t\u00f4i s\u1ebd c\u00f9ng c\u00e1c b\u1ea1n nghi\u00ean c\u1ee9u h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u1ef1\u01a1c v\u00e0 k\u1ebf h\u1ecdach h\u1ecdat \u0111\u1ed9ng c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\n

C\u1ee5 th\u1ec3 g\u1ed3m qui tr\u00ecnh:<\/p>\n

– H\u1ecdach \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.
\n– X\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00ecnh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c
\n– C\u1ee5 th\u1ec3 h\u00f3a chi\u1ebfn l\u01b0\u1ee3c
\n– X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u1ef1\u01a1c v\u00e0 c\u00e1c \u00fd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 c\u00e1c sang ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c
\n– L\u1eadp k\u1ebf h\u1ecdach
\n– K\u1ebf h\u1ecdach c\u1ea3i thi\u1ec7n c\u00e1c qui tr\u00ecnh h\u1ecdat \u0111\u1ed9ng, l\u1eadp k\u1ebf h\u1ecdach b\u00e1n h\u00e0ng, k\u1ebf h\u1ecdach n\u0103ng l\u1ef1c ngu\u1ed3n t\u00e0i nguy\u00ean v\u00e0 d\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch.
\n– Tri\u1ec3n khai th\u1ef1c hi\u1ec7n
\n– K\u1ebf h\u1ecdach h\u1ecdat \u0111\u1ed9ng c\u00e1c ch\u1ee9c n\u0103ng
\n– Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1
\n– H\u1ecdp \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u1ef1\u01a1c v\u00e0 h\u1ecdp \u0111\u00e1nh gi\u00e1 c\u00f4ng t\u00e1c tri\u1ec3n khai.
\n– Th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u1ef1\u01a1c
\n– Ph\u00e2n t\u00edch l\u1ee3i nhu\u1eadn, ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

B. L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n

C\u00e1c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n:<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty. <\/strong>S\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t c\u00f4ng ty ph\u1ee5 thu\u1ed9c v\u00e0o 3 y\u1ebfu t\u1ed1 ki\u1ec3m so\u00e1t chi\u1ebfn l\u01b0\u1ee3c, ngu\u1ed3n l\u1ef1c, h\u1ecdat \u0111\u1ed9ng kinh doanh v\u00e0 h\u1ec7 th\u1ed1ng. Ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty ho\u1ea1ch \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 ho\u1ea1ch \u0111\u1ecbnh, c\u00e2n \u0111\u1ed1i c\u00e1c y\u1ebfu t\u1ed1 ki\u1ec3m s\u00f3at chi\u1ebfn l\u01b0\u1ee3c n\u1ea7y v\u1edbi nhau nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. <\/strong>\u0110\u1ec3 c\u00f3 th\u1ec3 h\u1ecdat \u0111\u1ed9ng kinh doanh m\u1ed9t c\u00e1ch c\u00f3 hi\u1ec7u qu\u1ea3, t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb cho nh\u00e2n vi\u00ean v\u00e0 c\u1ed5 \u0111\u00f4ng, c\u00f4ng ty c\u1ea7n c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 l\u00e0m th\u1ebf n\u00e0o duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 m\u00ecnh \u0111ang c\u00f3?<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh. <\/strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ec3 hi\u1ec7n tham v\u1ecdng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty trong n\u0103m t\u00e0i kh\u00f3a \u0111\u1ed1i v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng. N\u1eafm th\u1eddi c\u01a1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n, t\u1ea1m th\u1eddi b\u1ea3o v\u1ec7 v\u1ecb tr\u00ed hay r\u00fat lui? C\u00f4ng ty c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c cho t\u1eebng \u0111\u1ecbnh h\u01b0\u1edbng.
\nChi\u1ebfn l\u01b0\u1ee3c theo v\u1ecb tr\u00ed. T\u00f9y v\u00e0o v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p \u0111\u1ec3 b\u1ea3o v\u1ec7, duy tr\u00ec hay th\u00e1ch th\u1ee9c m\u1ed9t v\u1ecb tr\u00ed cao h\u01a1n.<\/p>\n

marketingchienluoc.com<\/strong><\/div>\n<\/div>\n
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Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? Theo truy\u1ec1n th\u1ed1ng c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p \u1ea5y \u0111\u1ed1i ph\u00f3 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ed1i ph\u00f3 v\u1edbi y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 …<\/p>\n","protected":false},"author":4,"featured_media":12230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,55],"tags":[],"class_list":["post-12228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-doanh","category-quan-ly-ban-si"],"yoast_head":"\nChi\u1ebfn l\u01b0\u1ee3c kinh doanh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chien-luoc-kinh-doanh\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? 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