{"id":12232,"date":"2017-08-02T11:19:20","date_gmt":"2017-08-02T04:19:20","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12232"},"modified":"2017-08-02T11:19:20","modified_gmt":"2017-08-02T04:19:20","slug":"bi-quyet-ban-hang","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/bi-quyet-ban-hang\/","title":{"rendered":"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng"},"content":{"rendered":"

B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ed9ng l\u1ef1c. B\u1ea1n h\u00e3y quy\u1ebft \u0111\u1ecbnh cho b\u1ea1n nguy\u00ean nh\u00e2n n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n b\u00e1n h\u00e0ng ch\u1ea1y nh\u1ea5t.<\/strong><\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi b\u00e0n lu\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng. H\u1ecd m\u00e1ch cho b\u1ea1n c\u00e1ch th\u1ee9c \u01b0u vi\u1ec7t nh\u1ea5t gi\u00fap t\u00ecm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, c\u00e1ch l\u00e0m gi\u00e0u nhanh nh\u1ea5t, ho\u1eb7c con \u0111\u01b0\u1eddng duy nh\u1ea5t \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, nh\u00ecn th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1, ch\u00fang ta \u0111\u1ec1u bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 th\u1eadt r\u1eb1ng kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng b\u1ea5t c\u1ee9 c\u00e1ch th\u1ee9c n\u00e0o trong \u0111\u00f3. B\u00ed m\u1eadt b\u00e1n h\u00e0ng t\u00f9y thu\u1ed9c v\u00e0o ch\u00ednh b\u1ea1n-b\u00e1n h\u00e0ng trung th\u1ef1c v\u00e0 ngay th\u1eb3ng theo c\u00e1 t\u00ednh c\u1ee7a b\u1ea1n. Kh\u00f4ng ai kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m gi\u1ed1ng b\u1ea1n \u0111\u01b0\u1ee3c.<\/p>\n

Th\u1eadt ra b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh hai ph\u01b0\u01a1ng th\u1ee9c ri\u00eang bi\u1ec7t, nh\u01b0ng nh\u00ecn chung, nh\u1eefng ph\u1ea7n quan tr\u1ecdng ngang b\u1eb1ng v\u1eabn l\u00e0: \u0111\u1ed9ng l\u1ef1c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p cu\u1ea3 b\u1ea1n. \u0110\u1ed9ng l\u1ef1c l\u00e0 l\u00fd do v\u00ec sao b\u1ea1n kh\u1edfi \u0111\u1ea7u c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng. B\u1ea1n ngh\u0129 g\u00ec s\u00e1ng s\u00e1ng th\u1ee9c d\u1eady \u0111i l\u00e0m? B\u1ea1n c\u00f3 ngh\u0129 \u0111\u1ebfn nh\u1eefng t\u1ea5m phi\u1ebfu thu kh\u00f4ng? B\u1ea1n c\u00f3 ngh\u0129 \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng? B\u1ea1n c\u00f3 ngh\u0129 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea5t kh\u00f4ng?<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
\u00a0B\u00ed quy\u1ebft b\u00e1n h\u00e0ng gi\u00fap ch\u00fang t\u00f4i ngh\u0129 ra c\u00e1ch th\u1ee9c l\u00e0m th\u1ebf n\u00e0o v\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i l\u00e0m nh\u01b0 ch\u00fang t\u00f4i v\u1eabn l\u00e0m.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kh\u00f4ng c\u00f3 g\u00ec sai khi b\u1ea1n ngh\u0129 v\u1ec1 phi\u1ebfu thu, \u0111\u00f3 ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 th\u00fac \u0111\u1ea9y nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c h\u01a1n. Nh\u01b0ng b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n, v\u00e0 v\u1edbi t\u00f4i, m\u1ecdi th\u1ee9 d\u01b0\u1eddng nh\u01b0 d\u1ec5 d\u00e0ng h\u01a1n khi b\u1ea1n h\u0103ng say v\u1edbi c\u00f4ng vi\u1ec7c.<\/p>\n

\u0110i\u1ec1u g\u00ec \u0111\u00e3 th\u00f4i th\u00fac t\u00f4i? \u0110\u00f3 ch\u00ednh l\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a m\u1ecdi c\u00f4ng vi\u1ec7c. C\u00f3 th\u1ec3 ch\u00ednh th\u1eed th\u00e1ch n\u00e0y ch\u1ee9ng minh m\u1ed9t ng\u01b0\u1eddi l\u00e0 sai khi anh ta n\u00f3i \u201ckh\u00f4ng\u201d ho\u1eb7c \u201ckh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y\u201d v\u1edbi t\u00f4i. \u0110\u00f4i khi c\u0169ng ch\u00ednh th\u1eed th\u00e1ch n\u00e0y gi\u00fap ng\u01b0\u1eddi ta g\u1eb7t h\u00e1i m\u1ed9t k\u1ebft qu\u1ea3 ch\u01b0a t\u1eebng c\u00f3, ho\u1eb7c gi\u00fap v\u01b0\u1ee3t qua m\u1ed9t \u0111\u1ec1 \u00e1n \u0111\u1ea7y kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u1ebfn \u0111\u00edch cu\u1ed1i c\u00f9ng. Ho\u1eb7c n\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c mang l\u1ea1i ni\u1ec1m vui cho ng\u01b0\u1eddi kh\u00e1c b\u1eb1ng gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 t\u00f4i mang \u0111\u1ebfn cho h\u1ecd.<\/p>\n

L\u1ea5y v\u00ed d\u1ee5, hi\u1ec7n t\u00f4i \u0111ang b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m b\u00ean ngo\u00e0i tuy\u1ebfn ph\u00e2n ph\u1ed1i th\u00f4ng th\u01b0\u1eddng. K\u1ebf ho\u1ea1ch c\u1ee7a t\u00f4i l\u00e0 thu h\u00fat c\u00e0ng nhi\u1ec1u ch\u00fa \u00fd c\u1ee7a c\u01a1 quan truy\u1ec1n th\u00f4ng c\u00e0ng t\u1ed1t. T\u00f4i h\u1ebft s\u1ee9c x\u00fac \u0111\u1ed9ng khi nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin ph\u1ea3n h\u1ed3i, n\u00f3 ch\u1ee9ng t\u1ecf s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i c\u00f3 gi\u00e1 tr\u1ecb. \u0110\u1ed9ng l\u1ef1c, v\u00e0 c\u0169ng l\u00e0 th\u1eed th\u00e1ch c\u1ee7a t\u00f4i, l\u00e0 mu\u1ed1n b\u00e1n c\u00e0ng nhi\u1ec1u gi\u00e1 tr\u1ecb n\u00e0y \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng phi truy\u1ec1n th\u1ed1ng c\u00e0ng t\u1ed1t.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 l\u00e0m t\u00f4i c\u1ea3m th\u1ea5y ph\u1ea5n kh\u1edfi, v\u00e0 c\u0169ng ch\u00ednh l\u00e0 b\u00ed quy\u1ebft b\u00e1n h\u00e0ng c\u1ee7a t\u00f4i.<\/p>\n

Ph\u1ea7n th\u1ee9 hai l\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 b\u1ea1n ch\u1ecdn \u0111\u1ec3 b\u00e1n h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Th\u1eadt s\u1ef1 kh\u00f4ng ai c\u00f3 th\u1ec3 ch\u1ec9 d\u1eabn b\u1ea1n ph\u1ea3i l\u00e0m nh\u01b0 th\u1ebf n\u00e0o. Kh\u00f4ng ph\u1ea3i t\u00f4i mu\u1ed1n ch\u1ed1i b\u1ecf nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, c\u00f3 v\u00f4 s\u1ed1 ki\u1ebfn th\u1ee9c l\u1eabn kinh nghi\u1ec7m m\u00e0 b\u1ea1n ph\u1ea3i h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, nh\u01b0ng \u0111i\u1ec1u ph\u1ea3i ghi nh\u1edb l\u00e0 kh\u00f4ng c\u00f3 c\u00e1ch b\u00e1n h\u00e0ng n\u00e0o \u201c\u0111\u00fang\u201d, ch\u1ec9 c\u00f3 c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n b\u1eaft tay v\u00e0o l\u00e0m.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 nh\u00ecn th\u1ea5y \u0111\u00e2u \u0111\u00f3 nh\u1eefng d\u00f2ng qu\u1ea3ng c\u00e1o d\u00e0i ngo\u1eb1n c\u1ee7a Ron Popeil (m\u1ed9t trong nh\u1eefng doanh nh\u00e2n t\u00ean tu\u1ed5i nh\u1ea5t th\u1ebf gi\u1edbi) cho s\u1ea3n ph\u1ea9m l\u00f2 n\u01b0\u1edbng th\u1ecbt c\u1ee7a \u00f4ng, kh\u1ea9u hi\u1ec7u cho s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 \u201cCh\u1ec9 b\u1eadt n\u00fat v\u00e0 qu\u00ean n\u00f3 \u0111i!\u201d. Nguy\u00ean t\u1eafc t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng v\u00e0o b\u00e1n h\u00e0ng. H\u1ecdc t\u1eadp c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t, h\u00e3y \u0111\u1ec3 nh\u1eefng g\u00ec h\u1ecdc \u0111\u01b0\u1ee3c \u201cti\u1ec1m \u1ea9n\u201d trong t\u00e2m th\u1ee9c b\u1ea1n, sau \u0111\u00f3 \u0111\u1eebng qu\u00e1 c\u0103ng th\u1eb3ng v\u00ec n\u00f3.<\/p>\n

B\u1ea1n v\u1eabn s\u1eafp x\u1ebfp ng\u0103n n\u1eafp nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00f3 trong nhi\u1ec1u ng\u0103n t\u1ee7 tri th\u1ee9c, c\u00f3 th\u1ec3 m\u1edf ra v\u00e0 s\u1eed d\u1ee5ng ch\u00fang b\u1ea5t c\u1ee9 khi n\u00e0o c\u1ea7n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m theo kh\u1ea9u hi\u1ec7u: CDC, ngh\u0129a l\u00e0 Collect-thu th\u1eadp, Discard-h\u1ee7y b\u1ecf, Create-ki\u1ebfn t\u1ea1o. Thu th\u1eadp th\u1eadt nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u00e0 th\u00f4ng tin c\u00f3 th\u1ec3, h\u1ee7y b\u1ecf nh\u1eefng th\u1ee9 v\u00f4 \u00edch, v\u00e0 ki\u1ebfn t\u1ea1o, tinh ch\u1ec9nh phong c\u00e1ch c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n

T\u00f3m l\u1ea1i b\u00ed quy\u1ebft b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 nh\u1eefng th\u1ee9 t\u00f4i th\u1ef1c hi\u1ec7n. V\u1edbi nh\u1eefng ng\u01b0\u1eddi nh\u01b0 t\u00f4i, b\u00e1n h\u00e0ng l\u00e0 cu\u1ed9c s\u1ed1ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n sinh s\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i. Th\u1ec9nh tho\u1ea3ng trong ng\u1eabu h\u1ee9ng b\u00e1n h\u00e0ng, khi c\u00f3 kh\u00f3 kh\u0103n v\u00e0 m\u1ecdi vi\u1ec7c kh\u00f4ng ti\u1ebfn tri\u1ec3n nh\u01b0 mong \u0111\u1ee3i, b\u00ed quy\u1ebft b\u00e1n h\u00e0ng gi\u00fap ch\u00fang t\u00f4i ngh\u0129 ra c\u00e1ch th\u1ee9c l\u00e0m th\u1ebf n\u00e0o v\u00e0 t\u1ea1i sao ch\u00fang t\u00f4i l\u00e0m nh\u01b0 ch\u00fang t\u00f4i v\u1eabn l\u00e0m. V\u00e0 \u0111\u00f3 l\u00e0 b\u00ed quy\u1ebft.<\/p>\n

Barry Farber, t\u00e1c gi\u1ea3 cu\u1ed1n The 12 Clich\u00e9s of Selling, \u0111\u00e3 gi\u1ea3ng cho h\u00e0ng ng\u00e0n c\u00e1 nh\u00e2n v\u00e0 c\u00f4ng ty v\u1ec1 c\u00e1ch th\u1ee9c v\u01b0\u1ee3t qua m\u1ecdi r\u00e0o c\u1ea3n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd v\u00e0 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n

Barry Farber \u2013 T\u1ea1p ch\u00ed Doanh nh\u00e2n th\u00e1ng 2\/2006<\/p>\n

NGUY\u1ec4N TH\u1eca NH\u01af OANH d\u1ecbch<\/div>\n
DNSG<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ed9ng l\u1ef1c. B\u1ea1n h\u00e3y quy\u1ebft \u0111\u1ecbnh cho b\u1ea1n nguy\u00ean nh\u00e2n n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n b\u00e1n h\u00e0ng ch\u1ea1y nh\u1ea5t. Nhi\u1ec1u ng\u01b0\u1eddi b\u00e0n lu\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng. H\u1ecd m\u00e1ch cho b\u1ea1n c\u00e1ch th\u1ee9c \u01b0u vi\u1ec7t nh\u1ea5t gi\u00fap t\u00ecm \u0111\u01b0\u1ee3c nhi\u1ec1u …<\/p>\n","protected":false},"author":4,"featured_media":12233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50],"tags":[],"class_list":["post-12232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh"],"yoast_head":"\nB\u00ed quy\u1ebft b\u00e1n h\u00e0ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/bi-quyet-ban-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ed9ng l\u1ef1c. B\u1ea1n h\u00e3y quy\u1ebft \u0111\u1ecbnh cho b\u1ea1n nguy\u00ean nh\u00e2n n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n b\u00e1n h\u00e0ng ch\u1ea1y nh\u1ea5t. Nhi\u1ec1u ng\u01b0\u1eddi b\u00e0n lu\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng. 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