{"id":12252,"date":"2017-08-02T11:45:51","date_gmt":"2017-08-02T04:45:51","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12252"},"modified":"2017-08-02T11:45:51","modified_gmt":"2017-08-02T04:45:51","slug":"nam-buoc-de-xay-dung-tai-san-thuong-hieu-cho-cac-doanh-nghiep-nho","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nam-buoc-de-xay-dung-tai-san-thuong-hieu-cho-cac-doanh-nghiep-nho\/","title":{"rendered":"N\u0103m b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf"},"content":{"rendered":"

Theo b\u1ea3n n\u0103ng, m\u1ed7i \u00f4ng ch\u1ee7 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u1ec1u hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u00e0i s\u1ea3n ph\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng c\u00f3 th\u1ec3 h\u1ecd ch\u01b0a nh\u1eadn ra \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t, \u00fd ngh\u0129a c\u1ee7a n\u00f3. V\u1ec1 ph\u01b0\u01a1ng di\u1ec7n marketing, t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec gi\u00fap ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/strong><\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n:<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Tr\u1ea3i nghi\u1ec7m n\u00e0y \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n s\u1ebd t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb, t\u00e0i s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t d\u1ea5u hi\u1ec7u t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap h\u1ecd nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong h\u00e0ng ng\u00e0n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau.<\/p>\n

T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u00e1n d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 v\u01b0\u1ee3t xa c\u1ea3 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. N\u00f3 l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n gi\u1edbi thi\u1ec7u b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd.<\/p>\n

T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb, nh\u1eefng \u0111\u1ec3 x\u00e2y d\u1ef1ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i.<\/p>\n

Tin t\u1ed1t l\u00e0nh cho b\u1ea1n, \u0111\u00f3 l\u00e0 con \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng s\u1ee7a. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u cho m\u00ecnh.<\/p>\n

1. X\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n<\/strong><\/p>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n: Gi\u00e1 tr\u1ecb \u0111\u1ed9c nh\u1ea5t m\u00e0 c\u00f4ng ty b\u1ea1n \u0111\u1ea1i di\u1ec7n v\u00e0 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. Gi\u00e1 tr\u1ecb \u0111\u1ed9c nh\u1ea5t \u1edf \u0111\u00e2y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng l\u1ef1a ch\u1ecdn r\u00f5 r\u00e0ng, kh\u00f4ng t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c \u1edf nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o then ch\u1ed1t trong c\u00f4ng ty l\u1ea1i v\u1edbi nhau, c\u0169ng nhau quy\u1ebft \u0111\u1ecbnh xem, s\u1ebd l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t v\u00e0 t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean, t\u1ea5t y\u1ebfu. Nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u1ecf qu\u00e1 b\u1eadn r\u1ed9n v\u1edbi vi\u1ec7c ph\u1ee5c v\u1ee5 kh\u00e1c h\u00e0ng, lo ki\u1ebfm ti\u1ec1n tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean, m\u00e0 qu\u00ean m\u1ea5t vi\u1ec7c nh\u00ecn l\u1ea1i b\u1ea3n th\u00e2n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

B\u1ea1n kh\u00f4ng c\u1ea7n m\u1ed9t \u0111\u1ea1i di\u1ec7n hay m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c. \u1ede \u0111\u00e2y c\u00f3 hai b\u00e0i t\u1eadp, b\u1ea1n h\u00e3y t\u1ef1 m\u00ecnh l\u00e0m n\u00f3. M\u1ed9t b\u00e0i t\u1eadp \u0111\u01a1n gi\u1ea3n m\u00e0 t\u00f4i r\u1ea5t th\u00edch, \u0111\u00f3 l\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ecb tri XYZs.<\/p>\n

\u201cCh\u00fang ta c\u00f3 X, X c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 Y theo c\u00e1ch duy nh\u1ea5t l\u00e0 Z\u201d<\/p>\n

X l\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, hay b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec m\u00e0 b\u1ea1n ch\u1ecdn.<\/p>\n

Y l\u00e0 nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

Z l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, l\u1ee3i th\u1ebf, n\u00e9t \u0111\u1ed9c \u0111\u00e1o m\u00e0 b\u1ea1n c\u00f3, trong khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng c\u00f3.<\/p>\n

2. K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/strong><\/p>\n

X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u then ch\u1ed1t, nh\u01b0ng tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb l\u00e0 nh\u1eefng ti\u00eau chu\u1ea9n thu\u1ed9c c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i nh\u1eefng bi\u1ec3u hi\u1ec7n b\u00ean ngo\u00e0i. C\u00f4ng vi\u1ec7c ti\u1ebfp theo c\u1ee7a b\u1ea1n l\u00e0 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u1eadt th\u00fa v\u1ecb, h\u00f2a tr\u1ed9n nh\u1eefng gi\u00e1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u1ea3m x\u00fac.<\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 chuy\u1ec3n ch\u00fang th\u00e0nh d\u1ea1ng t\u00e0i li\u1ec7u, r\u1ed3i chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n t\u1ed1t nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3: X\u00e2y d\u1ef1ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00f4ng ty b\u1ea1n, th\u1eddi \u0111i\u1ec3m b\u1ea1n l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi vi\u1ec7c m\u1ed9t c\u00e1ch kh\u00e1c th\u01b0\u1eddng \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, ho\u1eb7c m\u1ed9t b\u1ed1i c\u1ea3nh \u0111\u1eb1ng sau m\u1ed7i s\u1ea3n ph\u1ea9m.<\/p>\n

Nh\u1eefng th\u00f4ng tin t\u1ed1t nh\u1ea5t lu\u00f4n g\u1eafn li\u1ec1n v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng web, \u0111i\u1ec1u n\u00e0y n\u1eb1m trong t\u1ea7m hi\u1ec3u bi\u1ebft c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty, cho ph\u00e9p h\u1ecd chia s\u1ebd nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i h\u01a1n th\u00f4ng qua nh\u1eefng \u0111o\u1ea1n video v\u00e0 audio.<\/p>\n

B.Good, m\u1ed9t chu\u1ed7i nh\u00e0 h\u00e0ng nh\u1ecf \u1edf Boston, \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y r\u1ea5t t\u1ed1t. N\u00f3 l\u00e0 nh\u00e0 h\u00e0ng b\u00e1nh burger v\u1edbi l\u1eddi h\u1ee9a \u201creal food\u201d, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u1ea5t l\u1ea1 l\u00f9ng, n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111i ng\u01b0\u1ee3c l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb th\u00f4ng th\u01b0\u1eddng v\u00e0 nh\u1eefng tr\u1ea3i nhi\u1ec7m th\u00f4ng th\u01b0\u1eddng v\u1ec1 burger.<\/p>\n

C\u00e2u chuy\u1ec7n \u201creal food\u201d b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng m\u1ea9u chuy\u1ec7n v\u1ec1 \u201creal people\u201d<\/p>\n

C\u00e2u chuy\u1ec7n v\u1ec1 th\u1ef1c ph\u1ea9m th\u1ef1c b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a \u201creal people\u201d, ng\u01b0\u1eddi thi\u1ebft l\u1eadp nh\u1eefng gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m v\u1ec1 nh\u00e0 h\u00e0ng c\u1ee7a h\u1ecd. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c g\u1ee3i nh\u1eafc v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00f3 khi b\u1ea1n \u1edf trong nh\u00e0 h\u00e0ng hay tr\u00ean m\u1ea1ng.<\/p>\n

3. Mang n\u00f3 \u0111\u1ebfn v\u1edbi cu\u1ed9c s\u1ed1ng<\/strong><\/p>\n

M\u1ed9t khi b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n mang n\u00f3 \u0111\u1ebfn v\u1edbi cu\u1ed9c s\u1ed1ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xem x\u00e9t v\u00e0 c\u1ea3m nh\u1eadn b\u1edfi th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, g\u1ee3i m\u1edf c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n: Nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n (h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Logo) t\u1ea1o ra c\u00e1c \u0111i\u1ec3m nh\u1ea5n b\u1ea1n mu\u1ed1n? v\u00e0 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u01a1 b\u1ea3n: Website, brochures.<\/p>\n

M\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee7a t\u00f4i n\u00f3i v\u1ec1 webstie c\u1ee7a anh \u1ea5y, anh ta m\u00f4 t\u1ea3 website c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t t\u1ea5m kh\u0103n ng\u1ee5y trang, che ph\u1ee7 to\u00e0n b\u1ed9 nh\u1eefng th\u1ee9 \u0111\u00e3 t\u1ea1o ra s\u1ef1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a c\u00f4ng ty. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u1ee7a c\u00f4ng ty b\u1ea1n c\u00f3 th\u1eadt s\u1ef1 th\u1ec3 thi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea9m ch\u1ea5t t\u1ed1t nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u? Hay khi\u1ebfn n\u00f3 b\u1ecb che khu\u1ea5t?<\/p>\n

4. H\u00e3y b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng mua n\u00f3.<\/strong><\/p>\n

H\u00e3y ngh\u0129 xa h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i. Th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u \u1edf m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng gia d\u1ecbch hay trao \u0111\u1ed5i, nh\u01b0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u1ec1 th\u01b0\u01a1ng \u0111\u00f2i h\u1ecfi cao h\u01a1n nhi\u1ec1u. Vi\u1ec7c t\u1ea1o ra nh\u1eefng \u1ea5n t\u01b0\u1ee3ng v\u00ea th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u trong m\u1ed9t m\u1ed9t th\u1eddi gian d\u00e0i tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua n\u00f3. Nguy\u00ean t\u1eafc th\u1eadt \u0111\u01a1n gi\u1ea3n: H\u00e3y cho \u0111i c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch mi\u1ec5n ph\u00ed. Trong th\u1ebf gi\u1edbi d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u nh\u01b0 h\u01b0\u01a1ng v\u1ecb d\u1ecbch v\u1ee5 ho\u1eb7c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a b\u1ea1n.<\/p>\n

Igor l\u00e0 m\u1ed9t nh\u00e0 t\u01b0 v\u1eabn v\u1ec1 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u1ee5 s\u1edf \u1edf San Francisco. N\u00f3 \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn. ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y v\u1eeba \u0111\u1ee7 trong m\u1ed9t tr\u0103m trang, bao g\u1ed3m c\u00e1c h\u01b0\u1edbng d\u1eabn cho kh\u00e1ch h\u00e0ng trong vi\u1ec7c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Igor cho ph\u00e9p kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn do n\u00f3 t\u1ea1o ra m\u1ed9t c\u00e1ch mi\u1ec5n ph\u00ed, n\u00f3 c\u0169ng kh\u00f4ng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u0103ng k\u00fd hay l\u00e0m b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec ph\u1ee9c t\u1ea1p, ch\u1ec9 c\u1ea7n v\u00e0o website c\u1ee7a Igor l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn n\u00e0y.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p h\u00e0o ph\u00f3ng, Igor \u0111\u00e3 cho \u0111i t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a n\u00f3, m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng trong vi\u1ec7c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u1edbi n\u1ed9i dung r\u1ea5t phong ph\u00fa v\u00e0 h\u1ea5p d\u1eabn. Igor hi\u1ec3u r\u1eb1ng cho \u0111i cu\u1ed1n h\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng vi\u1ec7c kinh doanh \u2013 ng\u01b0\u1ee3c l\u1ea1i n\u00f3 l\u1ea1i t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi cho c\u00f4ng ty.<\/p>\n

Kh\u00f4ng ch\u1ec9 ph\u1ea3i l\u00e0 t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7, Peet\u2032s, m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb cafe, cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u1ee7a n\u00f3 g\u1eedi cho b\u1ea1n c\u1ee7a h\u1ecd m\u1ed9t \u201ceCup\u201d, m\u1ed9t email \u0111em l\u1ea1i m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea mi\u1ec5n ph\u00ed. \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m r\u1ea5t kh\u00e9o l\u00e9o c\u1ee7a Peet\u2019s, n\u00f3 cho ph\u00e9p c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

5. \u0110\u00e1nh gi\u00e1 n\u1ed5 l\u1ef1c c\u1ee7a b\u1ea1n<\/strong><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch tr\u1ef1c ti\u1ebfp cho ph\u00e9p b\u1ea1n \u0111o l\u01b0\u1eddng s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

H\u1ecfi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/p>\n

H\u00e3y kh\u1ea3o s\u00e1t m\u1ed9t nh\u00f3m nh\u1ecf c\u00e1c kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u1eb1m trong \u00fd t\u01b0\u1edfng cua b\u1ea1n. B\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean v\u1ec1 s\u1ef1 th\u00e0nh th\u1eadt c\u1ee7a nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, khi h\u1ecd n\u00f3i v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n \u0111ang s\u1edf h\u1eefu. H\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n lu\u00f4n \u0111\u01b0a ra nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 gi\u00e1 tr\u1ecb trong cu\u1ed9c kh\u1ea3o s\u00e1t: B\u1ea1n s\u1ebd gi\u1edbi thi\u1ec7u ch\u00fang t\u00f4i v\u1edbi b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\n

Ki\u1ec3m tra v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n trong t\u00ecm ki\u1ebfm.<\/p>\n

T\u00f4i kh\u00f4ng bi\u1ebft Igor \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o, nh\u01b0ng t\u00f4i bi\u1ebft r\u1eb1ng n\u00f3 \u0111ang l\u00e0m r\u1ea5t t\u1ed1t nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c mong \u0111\u1ee3i: Nh\u1eefng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u01a1 b\u1ea3n. G\u00f5 \u201cproduct naming\u201d trong Google, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i th\u1ea5y Igor n\u1eb1m trong top 3 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean<\/p>\n

Gi\u00e1m s\u00e1t nh\u1eefng cu\u1ed9c h\u1ed9i tho\u1ea1i tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

H\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111ang mong \u0111\u1ee3i r\u1ea5t nhi\u1ec1u v\u00e0o nh\u1eefng cu\u1ed9c h\u1ed9i tho\u1ea1i r\u1ea5t thi\u1ebft th\u1ef1c v\u00e0 ch\u00e2n th\u1eadt v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u1ecd y\u00eau v\u00e0 gh\u00e9t. H\u00e3y ki\u1ec3m tra nh\u1eefng g\u00ec h\u1ecd n\u00f3i v\u1ec1 b\u1ea1n tr\u00ean blogs, b\u1ea3ng th\u00f4ng tin, c\u00e1c website.<\/p>\n

Cu\u1ed1i c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, n\u1ebfu b\u1ea1n nghi ng\u1edd \u0111i\u1ec1u n\u00e0y, h\u00e3y xem qua c\u00e1c b\u1ea3ng kh\u1ea3o s\u00e1t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng n\u0103m c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u.<\/p>\n

Nh\u1eefng c\u00f4ng ty n\u00e0y c\u0169ng b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 kh\u00f4ng, t\u1eadp trung \u0111\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u1eb7c bi\u1ec7t v\u1edbi kh\u00e1ch h\u00e0ng, m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m, v\u00e0 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o trong vi\u1ec7c \u0111\u01b0a \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng t\u1ed1n nhi\u1ec1u ng\u00e2n s\u00e1ch v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3 ngay t\u1eeb h\u00f4m nay.<\/p>\n

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