{"id":12258,"date":"2017-08-02T11:53:19","date_gmt":"2017-08-02T04:53:19","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12258"},"modified":"2017-08-02T11:53:19","modified_gmt":"2017-08-02T04:53:19","slug":"80-doanh-thuc-chat-duoc-tao-ra-boi-2-khach-hang","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/80-doanh-thuc-chat-duoc-tao-ra-boi-2-khach-hang\/","title":{"rendered":"80% doanh s\u1ed1 th\u1ef1c ch\u1ea5t \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi 2% kh\u00e1ch h\u00e0ng!"},"content":{"rendered":"

B\u1ea1n h\u00e3y qu\u00ean c\u00f4ng th\u1ee9c 80\/20 k\u1ef3 di\u1ec7u \u2013 80% doanh s\u1ed1 \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng \u2013 v\u1ed1n \u0111\u00e3 c\u0169 r\u00edch m\u00e0 c\u00e1c tr\u01b0\u1eddng kinh doanh v\u1eabn \u0111ang thuy\u1ebft gi\u1ea3ng: n\u00f3 ho\u00e0n to\u00e0n l\u00e0 m\u1ed9t s\u1ef1 ph\u00f3ng \u0111\u1ea1i d\u00f9 b\u1ea1n c\u00f3 \u00e1p d\u1ee5ng n\u00f3 cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i b\u00e0y b\u00e1n \u0111\u1ea1i tr\u00e0.<\/strong><\/p>\n\n\n\n\n
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B\u1ea1n h\u00e3y qu\u00ean c\u00f4ng th\u1ee9c 80\/20 k\u1ef3 di\u1ec7u \u2013 80% doanh s\u1ed1 \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng \u2013 v\u1ed1n \u0111\u00e3 c\u0169 r\u00edch m\u00e0 c\u00e1c tr\u01b0\u1eddng kinh doanh v\u1eabn \u0111ang thuy\u1ebft gi\u1ea3ng…<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T\u1ed5 ch\u1ee9c Catalina Marketing – c\u01a1 quan \u0111i\u1ec1u ph\u1ed1i h\u1ec7 th\u1ed1ng Checkout Coupon (h\u1ec7 th\u1ed1ng \u0111\u1ea9y m\u1ea1nh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m b\u1eb1ng phi\u1ebfu th\u01b0\u1edfng) – v\u00e0 H\u1ed9i \u0111\u1ed3ng CMO (H\u1ed9i \u0111\u1ed3ng c\u00e1c gi\u00e1m \u0111\u1ed1c Marketing) \u0111\u00e3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u tr\u00ean h\u01a1n 1.300 lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i v\u00e0 54 tri\u1ec7u ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn nh\u01b0 sau: trong l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i, m\u1ed9t nh\u00f3m nh\u1ecf ch\u1ec9 kho\u1ea3ng 2,5% l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u01b0ng chi\u1ebfm \u0111\u1ebfn 80% doanh s\u1ed1.<\/p>\n

V\u00e0 \u0111\u00e1ng ng\u1ea1c nhi\u00ean h\u01a1n, theo l\u1eddi \u00f4ng Todd Morris, Ph\u00f3 gi\u00e1m \u0111\u1ed1c cao c\u1ea5p c\u1ee7a Catalian Marketing v\u00e0 Pointer Media, th\u1eadm ch\u00ed m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a nh\u1eefng nh\u00e3n h\u00e0ng s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i n\u00e0y c\u0169ng nh\u1ecf b\u00e9 v\u00e0 \u0111a d\u1ea1ng \u0111\u1ebfn n\u1ed7i ph\u1ea7n l\u1edbn ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, \u00edt nh\u1ea5t m\u1ed9t n\u1eeda s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t c\u1ee7a nh\u1eefng c\u00f4ng ty n\u00e0y kh\u00f4ng n\u1eb1m trong k\u1ebf ho\u1ea1ch m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n

\u0110\u1ec3 chu\u1ea9n b\u1ecb th\u00e0nh l\u1eadp \u0111\u01a1n v\u1ecb m\u1edbi, Pointer Media, Catalina \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1edbi h\u01a1n 1.300 nh\u00e3n h\u00e0ng; quy m\u00f4 c\u1ee7a c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng n\u00f2ng c\u1ed1t – hay c\u00f2n g\u1ecdi l\u00e0 kh\u00e1ch h\u00e0ng \u0111i\u1ec3m tr\u1ee5c xoay (pivot point customer) – c\u1ee7a t\u1ed5 ch\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1ea1i trang pointmedianetwork.com.<\/p>\n

D\u0129 nhi\u00ean, Pointer c\u0169ng hy v\u1ecdng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i \u00edch do c\u00f4ng tr\u00ecnh nghi\u00ean c\u1ee9u mang l\u1ea1i \u0111\u1ec3 kh\u00f4ng ch\u1ec9 b\u00e1n \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty \u2013 phi\u1ebfu th\u01b0\u1edfng thay th\u1ebf ti\u1ec1n m\u1eb7t (cash-register coupon) hay nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o k\u00edch th\u00edch s\u1ee9c mua \u2013 m\u00e0 c\u1ea3 c\u00f4ng c\u1ee5 ho\u1ea1ch \u0111\u1ecbnh \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c bi\u1ec7n ph\u00e1p marketing kh\u00e1c nh\u01b0 TV c\u00f3 kh\u1ea3 n\u0103ng c\u00e1 bi\u1ec7t h\u00f3a (addressable TV – lo\u1ea1i TV cho ph\u00e9p b\u1ea1n l\u1ef1a ch\u1ecdn nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p nhu c\u1ea7u, s\u1edf th\u00edch).<\/p>\n

\u00d4ng Morris tin r\u1eb1ng nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1ecf b\u00e9 m\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e1t hi\u1ec7n ra s\u1ebd nhi\u1ec7t t\u00ecnh \u0111\u00f3n nh\u1eadn vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 t\u00ednh tr\u1ecdng t\u00e2m cao v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c marketing nh\u1eb1m c\u1ee7ng c\u1ed1 quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n

Chi ti\u00eau c\u00f3 t\u1eadp trung\u00a0<\/strong><\/p>\n

Nghi\u00ean c\u1ee9u c\u00f2n cho th\u1ea5y l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00f2ng c\u1ed1t c\u1ee7a c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng chi r\u1ea5t \u0111\u1eadm. Pointer ph\u00e1t hi\u1ec7n th\u1ea5y trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a s\u1ea3n ph\u1ea9m th\u1ee9c \u0103n cho th\u00fa nu\u00f4i Iams, ch\u1ec9 1% l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi chi \u0111\u1ebfn 93 USD m\u1ed9t n\u0103m cho s\u1ea3n ph\u1ea9m n\u00e0y, nh\u01b0ng \u0111\u00e3 chi\u1ebfm \u0111\u1ebfn 80% doanh s\u1ed1 s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00f2n v\u1edbi Budweiser, nh\u00f3m 1,2% kh\u00e1ch h\u00e0ng \u0111\u00f3ng g\u00f3p 80% doanh s\u1ed1 s\u1ea3n ph\u1ea9m chi h\u1ebft 170 USD m\u1ed9t n\u0103m cho c\u00e1c lo\u1ea1i bia mang th\u01b0\u01a1ng hi\u1ec7u Bud n\u00e0y. (Nh\u1eefng con s\u1ed1 trong th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 c\u00f2n cao h\u01a1n b\u1edfi Catalina, v\u1edbi doanh s\u1ed1 n\u0103m qua \u0111\u1ea1t 400 t\u1ef7 USD, ch\u1ee7 y\u1ebfu l\u00e0m vi\u1ec7c v\u1edbi chu\u1ed7i si\u00eau th\u1ecb m\u00e0 b\u1ecf qua c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb c\u00f3 quy m\u00f4 l\u1edbn v\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh nh\u01b0 Wal-mart, c\u00e1c h\u1ed9p \u0111\u00eam, c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ed3ng gi\u00e1 1 USD \u2013 v\u00e0 c\u00f2n c\u00f3 c\u1ea3 nhi\u1ec1u chu\u1ed7i c\u1eeda h\u00e0ng ch\u0103m s\u00f3c th\u00fa nu\u00f4i, b\u00e1n r\u01b0\u1ee3u bia, n\u01a1i m\u00e0 theo \u0111\u00f3 Iams hay Bud \u0111\u01b0\u1ee3c b\u00e1n ra th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/p>\n

Nh\u1eefng con s\u1ed1 n\u00f3i tr\u00ean ng\u00e0y c\u00e0ng l\u00e0m n\u1ed5i b\u1eadt vai tr\u00f2 c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u1ee7a nh\u1eefng c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i v\u1ed1n lu\u00f4n nghi ng\u1edd t\u00ednh kh\u1ea3 thi c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u00e0y khi m\u00e0 chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng r\u1ea5t cao.<\/p>\n

\u00d4ng Dave Murray, Ph\u00f3 Gi\u00e1m \u0110\u1ed1c cao c\u1ea5p c\u1ee7a H\u1ed9i \u0110\u1ed3ng CMO v\u00e0 tr\u01b0\u1edfng \u0111i\u1ec1u ph\u1ed1i d\u1ef1 \u00e1n n\u00e0y ph\u00e1t bi\u1ec3u nh\u01b0 sau: \u201cCh\u00fang t\u00f4i ngh\u0129 nh\u1eefng kh\u00e1m ph\u00e1 n\u00e0y s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u hay CMO c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i v\u00e0 \u0111i\u1ec1u khi\u1ebfn t\u00f4i ng\u1ea1c nhi\u00ean nh\u1ea5t ch\u00ednh l\u00e0 vi\u1ec7c doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 t\u0103ng hay kh\u00f4ng l\u1ea1i ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng tuy r\u1ea5t nh\u1ecf nh\u01b0ng \u0111a d\u1ea1ng.\u201d<\/p>\n

C\u0169ng xin n\u00f3i th\u00eam v\u1ec1 H\u1ed9i \u0110\u1ed3ng CMO, \u0111\u00e2y l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c k\u1ebft n\u1ed1i ngang h\u00e0ng quy t\u1ee5 h\u01a1n 4.000 chuy\u00ean gia marketing trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh ngh\u1ec1 kinh doanh.<\/p>\n

Trong s\u1ed1 1.364 nh\u00e3n h\u00e0ng \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, ch\u1ec9 c\u00f3 25 l\u00e0 c\u00f3 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng theo quy lu\u1eadt: 80% doanh s\u1ed1 \u0111\u1ebfn t\u1eeb 10% l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1edf l\u00ean.<\/p>\n

C\u00e1i \u0111u\u00f4i d\u00e0i\u00a0<\/strong><\/p>\n

Theo l\u1eddi \u00f4ng Morris, nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf nhoi c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i \u1ea5y ch\u00ednh l\u00e0 k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean khi \u201cc\u00e1i \u0111u\u00f4i\u201d c\u1ee7a qu\u00e1 tr\u00ecnh tung ra s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng d\u00e0i. S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u0103ng nhanh \u0111\u1ebfn m\u1ee9c gi\u1edbi marketing ph\u1ea3i li\u00ean t\u1ee5c \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng nhu c\u1ea7u ng\u00e0y c\u00e0ng c\u00f3 t\u00ednh c\u00e1 bi\u1ec7t h\u00f3a v\u00e0 \u0111\u1eb7c tr\u01b0ng h\u01a1n. Morris \u0111\u01b0a ra m\u1ed9t v\u00ed d\u1ee5: \u201cT\u1eeb ch\u1ec9 duy nh\u1ea5t m\u1ed9t s\u1ea3n ph\u1ea9m l\u00fac kh\u1edfi \u0111\u1ea7u, hi\u1ec7n nay tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 \u0111\u1ebfn 30 lo\u1ea1i b\u1ed9t gi\u1eb7t Tide.\u201d<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, Tide l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t: 12,2% kh\u00e1ch h\u00e0ng mang \u0111\u1ebfn cho nh\u00e3n h\u00e0ng n\u00e0y 80% doanh s\u1ed1. Nh\u01b0ng t\u1eebng nh\u00e3n h\u00e0ng con c\u1ee7a Tide th\u00ec c\u00f3 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng nh\u1ecf h\u01a1n r\u1ea5t nhi\u1ec1u, ch\u1eb3ng h\u1ea1n nh\u01b0 con s\u1ed1 c\u1ee7a Tide to Go ch\u1ec9 l\u00e0 1,4%, c\u00f2n c\u1ee7a Tide Pure Essentials l\u00e0 0,8%.<\/p>\n

V\u1edbi th\u01b0\u01a1ng hi\u1ec7u Coca-Cola c\u0169ng t\u01b0\u01a1ng t\u1ef1, d\u00f9 80% doanh s\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ebfn t\u1eeb 18,8% kh\u00e1ch h\u00e0ng nh\u01b0ng x\u00e9t t\u1eebng th\u01b0\u01a1ng hi\u1ec7u con th\u00ec con s\u1ed1 n\u00e0y ch\u1ec9 xoay quanh m\u1ee9c 10%. Ri\u00eang v\u1edbi Coke Classic, con s\u1ed1 n\u00e0y l\u00e0 12,2% trong khi c\u1ee7a Coke Zero ch\u1ec9 l\u00e0 2,9%.<\/p>\n

D\u00f9 m\u1ee5c ti\u00eau m\u00e0 kh\u00e1ch h\u00e0ng h\u01b0\u1edbng t\u1edbi \u0111ang ng\u00e0y c\u00e0ng thu h\u1eb9p nh\u01b0ng kh\u00f4ng h\u1eb9p \u0111\u1ebfn m\u1ee9c c\u00e1c chuy\u00ean gia marketing v\u1eabn t\u01b0\u1edfng. Theo Morris, tr\u1ea3i nghi\u1ec7m \u0111\u00e3 khi\u1ebfn \u00f4ng thay \u0111\u1ed5i t\u01b0 duy xu\u1ea5t ph\u00e1t t\u1eeb m\u1ed9t lo\u1ea1i th\u1ef1c ph\u1ea9m \u0111\u00f4ng l\u1ea1nh. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 ph\u1ee5 n\u1eef trong \u0111\u1ed9 tu\u1ed5i 25 \u0111\u1ebfn 55, c\u00f3 \u00edt nh\u1ea5t hai con v\u00e0 thu nh\u1eadp b\u00ecnh qu\u00e2n trong n\u0103m t\u1eeb 50.000 USD tr\u1edf l\u00ean.<\/p>\n

C\u00e1c chuy\u00ean gia marketing cho nh\u00f3m h\u00e0ng th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i n\u00e0y th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng d\u00f9ng c\u00e1i t\u00ean \u201cEmily\u201d \u0111\u1ec3 \u0111\u1eb7t t\u00ean cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1edfi b\u1ea3n th\u00e2n c\u00e1i t\u00ean \u0111\u00e3 n\u00f3i l\u00ean \u0111\u01b0\u1ee3c hai ph\u1ea9m ch\u1ea5t: coi tr\u1ecdng s\u1ee9c kh\u1ecfe v\u00e0 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p.<\/p>\n

Tuy nhi\u00ean, theo Morris, ch\u00ednh nh\u1eefng ng\u01b0\u1eddi t\u1eadp th\u1ec3 h\u00ecnh m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng v\u00e9t h\u1ebft s\u1ea3n ph\u1ea9m Emily t\u1ea1i qu\u1ea7y thu ng\u00e2n. \u201cH\u00f3a ra nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o m\u1ee5c ti\u00eau th\u1ee9 y\u1ebfu l\u1ea1i chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn h\u01a1n trong doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd l\u00e0 nh\u1eefng thanh ni\u00ean tr\u1ebb \u0111ang t\u00ecm ki\u1ebfm protein, nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n s\u1ebd g\u1ecdi l\u00e0 anh ch\u00e0ng v\u1ea1m v\u1ee1 c\u1ee7a ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c \u2013 h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n t\u00ecm ki\u1ebfm m\u1ecdi c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 n\u1ea1p protein v\u00e0o c\u01a1 th\u1ec3.\u201d<\/p>\n

Theo Gregg Ambach \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Analytic Partners, c\u00f4ng ty ph\u00e2n t\u00edch marketing \u1edf Cincinnati \u2013 b\u00e0i h\u1ecdc m\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a Catalina \u0111\u00e3 ch\u1ec9 ra thi\u00ean v\u1ec1 t\u00ednh b\u1ea5t h\u1ee3p l\u00fd trong qu\u00e1 tr\u00ecnh truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c l\u1ef1a ch\u1ecdn truy\u1ec1n th\u00f4ng t\u1ed3i.<\/p>\n

\u00d4ng n\u00f3i, m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng d\u00f9 ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1eabn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng thu\u1ed9c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3, do v\u1eady, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00f2ng c\u1ed1t kh\u00f4ng n\u1eb1m trong d\u1ef1 t\u00ednh c\u0169ng c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a k\u1ebf ho\u1ea1ch.<\/p>\n

Nh\u01b0ng kh\u00f3 kh\u0103n n\u1eb1m \u1edf ch\u1ed7 h\u1ecd th\u01b0\u1eddng n\u1eafm b\u1eaft m\u1ed9t th\u00f4ng \u0111i\u1ec7p sai. \u00d4ng Ambach chia s\u1ebb: \u201cCh\u1ea5t l\u01b0\u1ee3ng sao ch\u00e9p ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c h\u00e0ng \u0111\u1ea7u cho h\u00e0nh \u0111\u1ed9ng h\u01b0\u1edfng \u1ee9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. N\u1ebfu b\u1ea1n qu\u00e1 ch\u00fa t\u00e2m v\u00e0o m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng [theo nh\u00e2n kh\u1ea9u h\u1ecdc] th\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh m\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng nhi\u1ec7t th\u00e0nh.\u201d<\/p>\n

Ngu\u1ed3n Adage<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n h\u00e3y qu\u00ean c\u00f4ng th\u1ee9c 80\/20 k\u1ef3 di\u1ec7u \u2013 80% doanh s\u1ed1 \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng \u2013 v\u1ed1n \u0111\u00e3 c\u0169 r\u00edch m\u00e0 c\u00e1c tr\u01b0\u1eddng kinh doanh v\u1eabn \u0111ang thuy\u1ebft gi\u1ea3ng: n\u00f3 ho\u00e0n to\u00e0n l\u00e0 m\u1ed9t s\u1ef1 ph\u00f3ng \u0111\u1ea1i d\u00f9 b\u1ea1n c\u00f3 \u00e1p d\u1ee5ng n\u00f3 cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i b\u00e0y b\u00e1n \u0111\u1ea1i …<\/p>\n","protected":false},"author":4,"featured_media":12259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50],"tags":[],"class_list":["post-12258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh"],"yoast_head":"\n80% doanh s\u1ed1 th\u1ef1c ch\u1ea5t \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi 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ph\u00f3ng \u0111\u1ea1i d\u00f9 b\u1ea1n c\u00f3 \u00e1p d\u1ee5ng n\u00f3 cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i b\u00e0y b\u00e1n \u0111\u1ea1i ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/80-doanh-thuc-chat-duoc-tao-ra-boi-2-khach-hang\/\" \/>\n<meta property=\"og:site_name\" content=\"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thitruongsi\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-02T04:53:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/08\/khach-hang-tiem-nang-voi-getfly-crm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ph\u1ea1m Ph\u01b0\u1ee3ng\" \/>\n<meta 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