{"id":12271,"date":"2017-08-02T14:05:03","date_gmt":"2017-08-02T07:05:03","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12271"},"modified":"2017-08-02T14:05:03","modified_gmt":"2017-08-02T07:05:03","slug":"nhung-phuong-ke-trong-canh-tranh","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-phuong-ke-trong-canh-tranh\/","title":{"rendered":"Nh\u1eefng ph\u01b0\u01a1ng k\u1ebf trong c\u1ea1nh tranh"},"content":{"rendered":"

Tr\u00ean th\u1ebf gi\u1edbi m\u1ed7i ng\u00e0y c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn doanh nghi\u1ec7p ra \u0111\u1eddi v\u00e0 c\u0169ng v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p nh\u01b0 v\u1eady th\u1ea5t th\u1ebf, ph\u00e1 s\u1ea3n. S\u1ef1 quy\u1ebft li\u1ec7t c\u1ee7a th\u01b0\u01a1ng tr\u01b0\u1eddng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n.<\/strong><\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
S\u1ef1 quy\u1ebft li\u1ec7t c\u1ee7a th\u01b0\u01a1ng tr\u01b0\u1eddng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Doanh nh\u00e2n ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p “nh\u1ea1y c\u1ea3m” v\u1edbi t\u00ecnh th\u1ebf, n\u1eafm v\u1eefng nh\u1eefng nguy\u00ean l\u00fd c\u01a1 b\u1ea3n trong c\u1ea1nh tranh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a doanh nghi\u1ec7p. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Doanh nghi\u1ec7p lu\u00f4n \u0111\u1ee9ng v\u1eefng tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng v\u1edbi t\u01b0 th\u1ebf t\u1ef1 ch\u1ee7?<\/p>\n

T\u1ee5c ng\u1eef c\u00f3 c\u00e2u “C\u00f9ng ng\u00e0nh ngh\u1ec1 ch\u1ee9 kh\u00f4ng c\u00f9ng l\u1ee3i nhu\u1eadn” c\u1ea1nh tranh l\u00e0 s\u1ef1 t\u1ea5t y\u1ebfu c\u1ee7a th\u01b0\u01a1ng tr\u01b0\u1eddng. C\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p l\u00e0 s\u1ef1 so s\u00e1nh, \u0111\u1ed1i ch\u1ee9ng s\u1ee9c m\u1ea1nh c\u1ea1nh tranh c\u01a1 b\u1ea3n gi\u1eefa c\u00e1c doanh nghi\u1ec7p, nh\u1eefng \u0111e do\u1ea1 th\u00e1ch th\u1ee9c ho\u1eb7c c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p, ch\u1ee7 y\u1ebfu c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb qu\u00e1 tr\u00ecnh \u0111\u1ed1i kh\u00e1ng c\u1ee7a s\u1ee9c m\u1ea1nh n\u00e0y. C\u1ea1nh tranh tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n: Th\u01b0\u01a1ng hi\u1ec7u – Ch\u1ea5t l\u01b0\u1ee3ng – M\u1eabu m\u00e3 – Gi\u00e1 c\u1ea3…<\/p>\n

Ch\u00fang ta \u0111\u00e3 v\u00e0 \u0111ang ti\u1ebfn t\u1edbi x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng tr\u01b0\u1eddng l\u00e0nh m\u1ea1nh, m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh c\u00f3 v\u0103n ho\u00e1 – s\u1ef1 ph\u00e1t tri\u1ec3n v\u1eefng b\u1ec1n cho doanh nghi\u1ec7p n\u00f3i ri\u00eang v\u00e0 n\u1ec1n kinh t\u1ebf \u0111\u1ea5t n\u01b0\u1edbc n\u00f3i chung… Xin tr\u00e2n tr\u1ecdng gi\u1edbi thi\u1ec7u t\u1edbi c\u00e1c doanh nghi\u1ec7p, doanh nh\u00e2n m\u01b0\u1eddi ph\u01b0\u01a1ng k\u1ebf h\u1eefu hi\u1ec7u trong c\u1ea1nh tranh gi\u00e0nh th\u1eafng l\u1ee3i. (Nh\u00e0 xu\u1ea5t b\u1ea3n qu\u1ea3n l\u00fd doanh nghi\u1ec7p Trung Qu\u1ed1c)<\/p>\n

Xem x\u00e9t \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh, chi\u1ebfn th\u1eafng b\u1eb1ng “thay \u0111\u1ed5i”<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong \u0111\u1ea5u tranh qu\u00e2n s\u1ef1 v\u00e0 ch\u00ednh tr\u1ecb, v\u00e0 n\u00f3 c\u0169ng th\u00edch h\u1ee3p trong c\u1ea1nh tranh kinh t\u1ebf th\u1eddi hi\u1ec7n \u0111\u1ea1i v\u00ec doanh nghi\u1ec7p l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng l\u1edbn ki\u1ec3u m\u1edf c\u1eeda, lu\u00f4n mu\u1ed1n trao \u0111\u1ed5i th\u00f4ng tin v\u00e0 trao \u0111\u1ed5i n\u0103ng l\u01b0\u1ee3ng v\u1edbi m\u00f4i tr\u01b0\u1eddng to\u00e0n x\u00e3 h\u1ed9i.<\/p>\n

C\u00e2u n\u1ec7 – kh\u00f4ng thay \u0111\u1ed5i, c\u1ee9ng nh\u1eafc – b\u1ea3o th\u1ee7 l\u00e0 \u0111i\u1ec1u t\u1ed1i k\u1ecb trong c\u1ea1nh tranh, ph\u1ea3i xem x\u00e9t \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh, bi\u1ebft tr\u01b0\u1edbc, l\u00e0m tr\u01b0\u1edbc l\u00e0 “ph\u00e1p b\u1ea3o” c\u1ee7a th\u1eafng l\u1ee3i. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft nh\u00ecn xa tr\u00f4ng r\u1ed9ng v\u00e0 c\u00f3 s\u00e1ng ki\u1ebfn \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 nh\u1eefng thay \u0111\u1ed5i, nh\u1eefng s\u1ef1 c\u1ed1 \u0111\u1ed9t bi\u1ebfn, tr\u00e1nh t\u00ecnh tr\u1ea1ng kh\u00f4ng k\u1ecbp \u0111\u1ec1 ph\u00f2ng, kh\u00f4ng k\u1ecbp tr\u1edf tay.<\/p>\n

Xu\u1ea5t b\u1ea5t k\u1ef3 (b\u1ea5t ng\u1edd) \u0111\u00e1nh v\u00e0o ch\u1ed7 kh\u00f4ng chu\u1ea9n b\u1ecb<\/strong><\/p>\n

Tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng, h\u1ea1t nh\u00e2n c\u1ee7a b\u1ea5t ng\u1edd, \u0111\u00e1nh v\u00e0o ch\u1ed7 kh\u00f4ng chu\u1ea9n b\u1ecb, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf ch\u1eef “k\u1ef3 ” – m\u01b0u l\u01b0\u1ee3c “xu\u1ea5t k\u1ef3 b\u1ea5t \u00fd” m\u00e0 c\u00e1c \u00f4ng ch\u1ee7 hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng d\u00f9ng \u0111\u1ec1u d\u1ed1c t\u00e2m s\u1ee9c v\u00e0o ch\u1eef “k\u1ef3”. N\u1ebfu mu\u1ed1n th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 t\u01b0 t\u01b0\u1edfng kinh doanh xu\u1ea5t k\u1ef3 (l\u1ea1 th\u01b0\u1eddng), \u0111\u01b0a ra s\u1ea3n ph\u1ea9m l\u1ea1 th\u01b0\u1eddng, x\u1ea3o thu\u1eadt kinh doanh l\u1ea1 th\u01b0\u1eddng, ph\u01b0\u01a1ng th\u1ee9c ti\u00eau th\u1ee5 v\u00e0 th\u00e1i \u0111\u1ed9 ph\u1ee5c kh\u00e1c l\u1ea1.<\/p>\n

Nhanh ch\u00f3ng gi\u00e0nh th\u1eafng l\u1ee3i<\/strong><\/p>\n

“Th\u1eddi gian l\u00e0 v\u00e0ng b\u1ea1c” th\u1ef1c s\u1ef1 l\u00e0 kinh nghi\u1ec7m c\u1ea1nh tranh hi\u1ec7n \u0111\u1ea1i b\u1edfi n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ed3ng ti\u1ec1n, \u0111\u1ebfn chi\u1ebfm d\u1ee5ng v\u00e0 t\u1ed1c \u0111\u1ed9 quay v\u00f2ng c\u1ee7a \u0111\u1ed3ng ti\u1ec1n, \u0111\u1ebfn vi\u1ec7c n\u1eafm b\u1eaft c\u01a1 h\u1ed9i. V\u1edbi m\u1ed9t doanh nghi\u1ec7p m\u00e0 n\u00f3i, c\u01a1 h\u1ed9i th\u01b0\u1eddng l\u00e0 \u0111i\u1ec3m chuy\u1ec3n h\u01b0\u1edbng c\u1ee7a th\u0103ng ti\u1ebfn, l\u00e0 n\u01a1i m\u1edf ra th\u00e0nh c\u00f4ng, ch\u1ec9 c\u00f3 n\u1eafm ch\u1eafc \u0111\u01b0\u1ee3c th\u1eddi c\u01a1 th\u00ec chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi c\u1ea1nh tranh hi\u1ec7n \u0111\u1ea1i ph\u1ea3i r\u1ea5t coi tr\u1ecdng “c\u01a1 h\u1ed9i” ph\u1ea3i tranh th\u1ee7 th\u1eddi gian t\u1eebng gi\u00e2y, t\u1eebng ph\u00fat, n\u1ebfu c\u00f3 c\u01a1 h\u1ed9i ph\u1ea3i quy\u1ebft \u0111o\u00e1n, d\u1ee9t kho\u00e1t b\u1eaft tay v\u00e0o l\u00e0m ngay.<\/p>\n

L\u00f9i tr\u01b0\u1edbc ti\u1ebfn sau<\/strong><\/p>\n

Binh ph\u00e1p c\u00f3 ph\u00e9p d\u00f9ng binh : “\u0110\u00e1nh \u0111\u00f2n ph\u1ee7 \u0111\u1ea7u, l\u00f9i tr\u01b0\u1edbc ti\u1ebfn sau”. Ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng sau trong c\u1ea1nh tranh c\u0169ng c\u00f3 th\u1ec3 th\u1eafng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t \u0111\u1ec1u t\u1ecf ra \u01b0u th\u1ebf h\u01a1n ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1edbc, h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp thu b\u00e0i h\u1ecdc th\u1ea5t b\u1ea1i c\u1ee7a ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh t\u1ebf t\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1t. Nh\u01b0ng ng\u01b0\u1eddi l\u00e0m sau ph\u1ea3i nh\u1eb1m \u0111\u00fang th\u1eddi c\u01a1, h\u00e0nh \u0111\u1ed9ng r\u1ee9t kho\u00e1t, quy\u1ebft \u0111o\u00e1n, quy\u1ebft kh\u00f4ng th\u1ec3 h\u00e0nh \u0111\u1ed9ng m\u00f9 qu\u00e1ng \u0111\u1ec3 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i qu\u00e1 s\u1edbm, c\u0169ng kh\u00f4ng n\u00ean do d\u1ef1 ch\u1ea7n ch\u1eeb m\u00e0 \u0111\u1ec3 l\u1ee1 th\u1eddi c\u01a1.<\/p>\n

T\u1eadp trung \u01b0u th\u1ebf, \u0111\u1ed9t ph\u00e1 tr\u1ecdng \u0111i\u1ec3m<\/strong><\/p>\n

C\u1ea1nh tranh kinh t\u1ebf th\u1ef1c ch\u1ea5t l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 nh\u00e2n l\u1ef1c, v\u1eadt l\u1ef1c v\u00e0 t\u00e0i l\u1ef1c. Nh\u01b0ng b\u1ea5t k\u1ef3 c\u00e1 nh\u00e2n, t\u1eadp th\u1ec3 n\u00e0o c\u0169ng \u0111\u1ec1u b\u1ecb h\u1ea1n ch\u1ebf trong nh\u1eefng ngu\u1ed3n n\u00e0y. Trong t\u00ecnh h\u00ecnh nh\u01b0 v\u1eady, ph\u1ea3i s\u1eed d\u1ee5ng ngu\u1ed3n v\u1ed1n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t – \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 c\u1ea1nh tranh th\u1eafng l\u1ee3i. Ng\u01b0\u1eddi th\u00e0nh c\u00f4ng th\u1eadt s\u1ef1 th\u00ec quy m\u00f4 s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd kh\u00f4ng th\u1ec3 tr\u1ea3i ra qu\u00e1 r\u1ed9ng m\u00e0 ch\u1ec9 n\u00ean h\u00e0nh \u0111\u1ed9ng trong ph\u1ea1m vi m\u00ecnh c\u00f3 th\u1ec3 n\u1eafm ch\u1eafc \u0111\u01b0\u1ee3c. Nh\u01b0 v\u1eady b\u1ea3o \u0111\u1ea3m t\u1eadp trung \u01b0u th\u1ebf, \u0111\u1ed9t ph\u00e1 tr\u1ecdng \u0111i\u1ec3m, th\u00fac \u0111\u1ea9u to\u00e0n c\u1ee5c.<\/p>\n

H\u01b0\u1edbng t\u1edbi c\u00e1i l\u1ee3i, tr\u00e1nh c\u00e1i h\u1ea1i, ph\u00e1t huy s\u1edf tr\u01b0\u1eddng, tr\u00e1nh s\u1edf \u0111o\u1ea3n<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc b\u1eaft bu\u1ed9c ng\u01b0\u1eddi quy\u1ebft s\u00e1ch ph\u1ea3i tu\u00e2n theo khi l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u. Mu\u1ed1n trong m\u1ed9t th\u1eddi gian ng\u1eafn chi\u1ebfm \u0111\u01b0\u1ee3c \u01b0u th\u1ebf canh tranh v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t, con \u0111\u01b0\u00f2ng duy nh\u1ea5t c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn l\u00e0 h\u01b0\u1edbng t\u1edbi c\u00e1i l\u1ee3i, tr\u00e1nh c\u00e1i h\u1ea1i, ph\u00e1t huy s\u1edf tr\u01b0\u1eddng, tr\u00e1nh s\u1edf \u0111o\u1ea3n.<\/p>\n

Trong c\u1ea1nh tranh kinh t\u1ebf, b\u1ea5t k\u00ec m\u1ed9t doanh nghi\u1ec7p n\u00e0o cho d\u00f9 th\u1ef1c c\u00f3 l\u1ef1c m\u1ea1nh \u0111\u1ebfn \u0111\u00e2u \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh, \u0111\u1ec1u kh\u00f4ng th\u1ec3 chi\u1ebfm l\u0129nh to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. Tr\u01b0\u1eddng h\u1ee3p \u0111\u1ee9ng tr\u01b0\u1edbc l\u1ee3i h\u1ea1i \u0111an xen ph\u1ea3i tu\u00e2n th\u1ee7 theo nguy\u00ean t\u1eafc: Hai c\u00e1i l\u1ee3i l\u1ea5y c\u00e1i l\u1ee3i l\u1edbn, hai c\u00e1i h\u1ea1i l\u1ea5y c\u00e1i h\u1ea1i nh\u1ecf “L\u1ea5y c\u00e1i m\u1ea1nh c\u1ee7a m\u00ecnh \u0111\u00e1nh l\u1ea1i c\u00e1i y\u1ebfu c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng” \u0111\u1ed3ng th\u1eddi \u0111\u00e1nh v\u00e0o khe h\u1edf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Vu h\u1ed3i gi\u00e0nh th\u1eafng l\u1ee3i<\/strong><\/p>\n

Trong \u0111\u1ed1i kh\u00e1ng v\u00e0 c\u1ea1nh tranh c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u00fang ta kh\u00f4ng th\u1ec3 m\u00e3i m\u00e3i ch\u1ec9 \u0111i theo con \u0111\u01b0\u1eddng th\u1eb3ng, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i c\u1ed1 g\u1eafng nh\u00ecn xa tr\u00f4ng r\u1ed9ng, d\u1ef1 b\u00e1o t\u01b0\u01a1ng lai m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, d\u0169ng c\u1ea3m \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n, t\u1ec9nh t\u00e1o nh\u00ecn nh\u1eadn th\u00e0nh t\u00edch. V\u1eeba l\u00e0m h\u1ea3o h\u00e1n trong ho\u00e0n c\u1ea3nh thu\u1eadn l\u1ee3i, kh\u00f4ng qu\u00e1 \u0111\u1eafm m\u00ecnh trong t\u00ecnh th\u1ebf c\u00f3 l\u1ee3i, l\u1ea1i v\u1eeba l\u00e0m anh h\u00f9ng trong ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n, kh\u00f4ng h\u1ec1 dao \u0111\u1ed9ng tr\u01b0\u1edbc nguy c\u01a1 \u00e1p l\u1ef1c.<\/p>\n

K\u1ebf Vu h\u1ed3i \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong th\u1eddi gian, l\u00e0 l\u1ea5y k\u00e9o d\u00e0i thay th\u1ebf t\u1ed1c th\u1eafng (th\u1eafng nhanh). Trong t\u00ecnh hu\u1ed1ng th\u1eddi c\u01a1 v\u00e0 \u0111i\u1ec1u ki\u1ec7n ch\u00edn mu\u1ed3i ph\u1ea3i th\u1ea7n t\u1ed1c, quy\u1ebft chi\u1ebfn quy\u1ebft th\u1eafng. Ng\u01b0\u1ee3c l\u1ea1i khi \u0111i\u1ec1u ki\u1ec7n ch\u01b0a \u0111\u1ea7y \u0111\u1ee7, th\u1eddi c\u01a1 ch\u01b0a ch\u00edn mu\u1ed3i, ph\u1ea3i t\u00ednh k\u1ebf l\u00e2u d\u00e0i, b\u1ea3o to\u00e0n th\u1ef1c l\u1ef1c v\u00e0 l\u1ef1c l\u01b0\u1ee3ng, \u0111\u1ee3i th\u1eddi c\u01a1 chi\u1ebfn \u0111\u1ea5u l\u00e2u d\u00e0i.<\/p>\n

T\u00edch ti\u1ec3u th\u00e0nh \u0111\u1ea1i, t\u00edch nh\u1ecf \u0111\u1ec3 gi\u00e0nh th\u1eafng l\u1ee3i<\/strong><\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u01b0u l\u01b0\u1ee3c n\u00e0y nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i mang trong tr\u00e1i tim ch\u00ed h\u01b0\u1edbng l\u1edbn, ph\u1ea3i t\u1ef1 tin v\u00e0o t\u01b0\u01a1ng lai \u1edf ph\u00eda tr\u01b0\u1edbc; n\u1ebfu th\u1ea5y t\u1ef1 h\u1ed5 th\u1eb9n, nh\u00e1t gan l\u00f9i b\u01b0\u1edbc, kh\u00f4ng c\u00f3 ch\u00ed h\u01b0\u1edbng l\u1edbn th\u00ec kh\u00f3 c\u00f3 th\u1ec3 b\u01b0\u1edbc qua c\u1eeda \u1ea3i “long m\u00f4n”. Th\u1ef1c hi\u1ec7n m\u01b0u l\u01b0\u1ee3c t\u00edch ti\u1ec3u th\u00e0nh \u0111\u1ea1i c\u00f2n ph\u1ea3i c\u00f3 \u00fd ch\u00ed ki\u00ean trinh b\u1ea5t khu\u1ea5t v\u00e0 tinh th\u1ea7n kh\u00f4ng ng\u1ea1i kh\u00f3 kh\u0103n gian kh\u1ed5.<\/p>\n

M\u01b0u c\u1ea7u th\u1eafng l\u1ee3i trong l\u00f9i b\u01b0\u1edbc <\/strong><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng \u0111\u1ec1u bi\u1ebft v\u1eadn d\u1ee5ng th\u00e0nh th\u1ea1o chi\u1ebfn thu\u1eadt ti\u1ebfn tho\u00e1i h\u1ee3p l\u00fd h\u01a1n n\u1eefa \u0111\u00e2y c\u00f2n l\u00e0 “ph\u00e1p b\u1ea3o”c\u1ee7a th\u00e0nh c\u00f4ng. Trong t\u00ecnh th\u1ebf \u1edf v\u00e0o b\u1ea5t l\u1ee3i, c\u00f3 th\u1ec3 \u0111\u1ea7u h\u00e0ng, c\u00f3 th\u1ec3 gi\u1ea3ng h\u00f2a c\u0169ng c\u00f3 th\u1ec3 r\u00fat lui. Trong ba \u0111i\u1ec1u n\u00e0y. Trong ba \u0111i\u1ec1u n\u00e0y \u0111\u1ea7u h\u00e0ng l\u00e0 th\u1ea5t b\u1ea1i ho\u00e0n to\u00e0n, gi\u1ea3ng ho\u00e0 l\u00e0 m\u1ed9t n\u1eeda th\u1ea5t b\u1ea1i, r\u00fat lui c\u00f3 th\u1ec3 chuy\u1ec3n b\u1ea1i th\u00e0nh th\u1eafng.<\/p>\n

Trong c\u1ea1nh tranh kinh t\u1ebf, l\u00f9i b\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb. C\u00f3 th\u1ec3 d\u1ef1 b\u00e1o xem x\u00e9t tr\u01b0\u1edbc \u0111\u01b0\u1ee3c hay kh\u00f4ng nh\u1eefng th\u1ea5t b\u1ea1i ho\u1eb7c t\u00ecnh h\u00ecnh x\u1ea5u c\u00f3 th\u1ec3 x\u1ea9y ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch v\u00e0 thu x\u1ebfp chu \u0111\u00e1o.<\/p>\n

L\u1ea5y r\u1ebb \u0111\u1ec3 gi\u00e0nh th\u1eafng l\u1ee3i<\/strong><\/p>\n

V\u00ec m\u1ee5c \u0111\u00edch ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i, ng\u01b0\u1eddi th\u00e0nh c\u00f4ng th\u01b0\u1eddng ph\u1ea3i hi sinh m\u1ed9t v\u00e0i l\u1ee3i \u00edch nh\u1ecf tr\u01b0\u1edbc m\u1eaft, th\u1eadm ch\u00ed b\u1ecf ra m\u1ed9t s\u1ed1 v\u1ed1n \u0111\u1ec3 m\u1edf r\u1ed9ng vi\u1ec7c kinh doanh bu\u00f4n b\u00e1n t\u1eeb nay v\u1ec1 sau v\u00e0 c\u0169ng t\u1eeb \u0111\u00f3 \u0111\u1ec3 g\u00e2y d\u1ef1ng l\u00f2ng tin. Ng\u01b0\u1eddi kinh doanh c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i th\u00f4ng qua h\u1ea1ch to\u00e1n t\u1ec9 m\u1ec9 \u0111i\u1ec1u tra v\u00e0 d\u1ef1 t\u00ednh chu \u0111\u00e1o th\u1ecb tr\u01b0\u1eddng, m\u1ee5c ti\u00eau “th\u1ea3 d\u00e2y d\u00e0i \u0111\u1ec3 c\u00e2u c\u00e1 l\u1edbn”. V\u00ec v\u1eady trong ng\u1eafn h\u1ea1n c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn bu\u00f4n b\u00e1n l\u1ed7 v\u1ed1n c\u0169ng \u0111\u01b0\u1ee3c, ch\u1ec9 c\u1ea7n \u0111\u1ea7u t\u01b0 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 ti\u1ec1m l\u1ef1c ph\u00e1t tri\u1ec3n th\u00ec cu\u1ed1i c\u00f9ng v\u1eabn gi\u00e0nh \u0111\u01b0\u1ee3c th\u1eafng l\u1ee3i l\u1edbn.<\/p>\n

Ngu\u1ed3n Doanh nh\u00e2n Vi\u1ec7t<\/div>\n","protected":false},"excerpt":{"rendered":"

Tr\u00ean th\u1ebf gi\u1edbi m\u1ed7i ng\u00e0y c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn doanh nghi\u1ec7p ra \u0111\u1eddi v\u00e0 c\u0169ng v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p nh\u01b0 v\u1eady th\u1ea5t th\u1ebf, ph\u00e1 s\u1ea3n. S\u1ef1 quy\u1ebft li\u1ec7t c\u1ee7a th\u01b0\u01a1ng tr\u01b0\u1eddng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n. S\u1ef1 quy\u1ebft li\u1ec7t c\u1ee7a th\u01b0\u01a1ng tr\u01b0\u1eddng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t …<\/p>\n","protected":false},"author":4,"featured_media":12272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50],"tags":[],"class_list":["post-12271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh"],"yoast_head":"\nNh\u1eefng ph\u01b0\u01a1ng k\u1ebf trong c\u1ea1nh tranh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-phuong-ke-trong-canh-tranh\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng ph\u01b0\u01a1ng k\u1ebf trong c\u1ea1nh tranh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Tr\u00ean th\u1ebf gi\u1edbi m\u1ed7i ng\u00e0y c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn doanh nghi\u1ec7p ra \u0111\u1eddi v\u00e0 c\u0169ng v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p nh\u01b0 v\u1eady th\u1ea5t th\u1ebf, ph\u00e1 s\u1ea3n. 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