{"id":12295,"date":"2017-08-03T10:11:32","date_gmt":"2017-08-03T03:11:32","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12295"},"modified":"2017-08-03T10:11:32","modified_gmt":"2017-08-03T03:11:32","slug":"xay-dung-thuong-hieu-lanh-dao-doanh-nghiep-6-buoc-de-thanh-cong","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/xay-dung-thuong-hieu-lanh-dao-doanh-nghiep-6-buoc-de-thanh-cong\/","title":{"rendered":"X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p: 6 b\u01b0\u1edbc \u0111\u1ec3 th\u00e0nh c\u00f4ng"},"content":{"rendered":"

X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 gi\u00fap DN ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/p>\n\"X\u00e2y\n

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Theo chuy\u00ean gia t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0110\u1eb7ng Thanh V\u00e2n, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty T\u01b0 v\u1ea5n Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Qu\u1ea3n tr\u1ecb Thanhs x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng c\u00f3 g\u00ec l\u00e0 qu\u00e1 xa v\u1eddi v\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi DN, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ch\u1ee7 DN.<\/p>\n

\u0110\u1ec3 m\u1ed9t DN ph\u00e1t tri\u1ec3n c\u00f3 nh\u1ea5t thi\u1ebft ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n cho l\u00e3nh \u0111\u1ea1o kh\u00f4ng hay ch\u1ec9 c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho DN th\u00f4i, th\u01b0a b\u00e0?<\/strong><\/p>\n

\u0110\u1ec3 r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u00f3 th\u1ec3 chia s\u1ebb c\u00e2u h\u1ecfi c\u1ee7a m\u1ed9t ch\u1ee7 DN; c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u doanh nh\u00e2n quan t\u00e2m ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n chuy\u00ean gia: \u201cT\u00f4i l\u00e0 gi\u00e1m \u0111\u1ed1c m\u1ed9t nh\u00e0 m\u00e1y c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng nh\u00e2n, s\u1ea3n ph\u1ea9m l\u00e0m ra \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn d\u00f9 kh\u00f4ng bi\u1ebft t\u00f4i l\u00e0 ai v\u00e0 t\u00f4i c\u0169ng l\u00e0 ng\u01b0\u1eddi kh\u00f4ng th\u00edch n\u1ed5i ti\u1ebfng, do \u0111\u00f3 t\u00f4i c\u1ea3m th\u1ea5y kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i qu\u1ea3ng b\u00e1 v\u00e0 \u0111\u00e1nh b\u00f3ng t\u00ean tu\u1ed5i; li\u1ec7u suy ngh\u0129 nh\u01b0 v\u1eady c\u00f3 h\u1ee3p l\u00fd kh\u00f4ng?\u201d<\/p>\n

Ch\u00fang ta th\u01b0\u1eddng \u0111\u00e1nh \u0111\u1ed3ng gi\u1eefa vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi vi\u1ec7c \u201ctruy\u1ec1n th\u00f4ng v\u00e0 \u0111\u00e1nh b\u00f3ng\u201d t\u00ean tu\u1ed5i c\u00e1 nh\u00e2n ch\u1ec9 \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb c\u00f4ng ch\u00fang. V\u00ec v\u1eady \u0111\u00f4i khi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u201ct\u1eeb ch\u1ed1i\u201d vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u \u201ct\u00f4i ng\u1ea1i l\u00ean b\u00e1o l\u1eafm, t\u00f4i ng\u1ea1i ch\u1ee5p \u1ea3nh l\u1eafm, t\u00f4i kh\u00f4ng bi\u1ebft n\u00f3i l\u1eddi hoa m\u1ef9\u201d.<\/p>\n

Th\u1ef1c t\u1ebf, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 THL\u0110DN c\u00f3 nhi\u1ec7m v\u1ee5 l\u1edbn nh\u1ea5t l\u00e0 truy\u1ec1n \u0111\u1ed9ng l\u1ef1c v\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd cho to\u00e0n b\u1ed9 c\u00f4ng ty v\u00e0 \u0111\u1ed9i nh\u00f3m. Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 l\u00e3nh \u0111\u1ea1o v\u1edbi nh\u00e2n s\u1ef1 trong t\u1ed5 ch\u1ee9c; thuy\u1ebft ph\u1ee5c nh\u00e2n s\u1ef1 tin theo, l\u00e0m theo con \u0111\u01b0\u1eddng v\u00e0 h\u01b0\u1edbng \u0111i c\u1ee7a m\u00ecnh, qu\u00e1 tr\u00ecnh n\u00e0y ch\u00ednh l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng THL\u0110DN.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng c\u00f3 g\u00ec l\u00e0 qu\u00e1 xa v\u1eddi, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi m\u1eb9 trong gia \u0111\u00ecnh, ng\u01b0\u1eddi v\u1ee3 tuy\u1ec7t v\u1eddi trong m\u1eaft c\u1ee7a ch\u1ed3ng m\u00ecnh…<\/p>\n

V\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ch\u1ee7 DN c\u0169ng th\u1ebf, ph\u1ea3i x\u00e2y d\u1ef1ng l\u00e0m sao \u0111\u1ec3 trong m\u1eaft nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh h\u1ecd l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f3 t\u00e2m c\u00f3 t\u1ea7m, trong m\u1eaft \u0111\u1ed1i t\u00e1c h\u1ecd l\u00e0 m\u1ed9t b\u1ea1n h\u00e0ng \u0111\u00e1ng tin c\u1eady… N\u00f3i m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ai c\u0169ng c\u1ea7n nh\u01b0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ch\u1ee7 DN s\u1ebd c\u1ea7n h\u01a1n v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi ch\u00e8o l\u00e1i con thuy\u1ec1n DN v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e0nh vi\u00ean \u0111ang ng\u1ed3i tr\u00ean con thuy\u1ec1n \u0111\u00f3.<\/p>\n

B\u00e0 c\u00f3 th\u1ec3 n\u00f3i r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng THL\u0110DN \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a DN?<\/strong><\/p>\n

C\u00f3 th\u1ec3 l\u1ea5y ngay tr\u01b0\u1eddng h\u1ee3p c\u1ee7a FPT l\u00e0m v\u00ed d\u1ee5. C\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a FPT ng\u00e0y \u0111\u1ea7u \u201cra bi\u1ec3n l\u1edbn\u201d v\u00e0 c\u00e1ch l\u00e0m c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nh\u01b0 hi\u1ec7n t\u1ea1i \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn r\u1ea5t nhi\u1ec1u. Nh\u01b0ng \u1ecf \u0111\u00e2y t\u00f4i mu\u1ed1n n\u00f3i t\u1edbi ng\u01b0\u1eddi \u0111\u1ee9ng sau s\u1ef1 th\u00e0nh c\u00f4ng \u1ea5y. \u00d4ng Tr\u01b0\u01a1ng Gia B\u00ecnh l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh m\u1eabu THL\u0110DN ch\u00f3i s\u00e1ng; truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00f3 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 quy\u1ebft li\u1ec7t th\u00fac \u0111\u1ea9y con t\u00e0u FPT v\u01b0\u1ee3t bi\u1ec3n th\u00e0nh c\u00f4ng.<\/p>\n

M\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea5p trung c\u1ee7a FPT \u0111\u00e3 t\u1eebng chia s\u1ebb \u0111\u1ea1i \u00fd, FPT th\u1ea5m \u0111\u1eabm tri\u1ebft l\u00fd c\u1ee7a anh Tr\u01b0\u01a1ng Gia B\u00ecnh, d\u00f9 anh \u1ea5y kh\u00f4ng hi\u1ec7n di\u1ec7n \u1edf \u0111\u00f3. Anh \u1ea5y kh\u00f4ng ch\u1ec9 \u0111\u1ea1o t\u1eebng vi\u1ec7c nh\u1ecf, m\u00e0 ch\u1ec9 n\u00f3i \u201cFPT c\u1ea7n l\u00e0m vi\u1ec7c n\u00e0y, trong 5 n\u0103m t\u1edbi\u201d. \u0110i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng r\u1ea5t l\u1edbn v\u1edbi \u0111\u1ed9i ng\u0169 FPT.Qua c\u00e2u c<\/p>\n

huy\u1ec7n n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o gi\u1ed1ng nh\u01b0 nh\u1ea1c tr\u01b0\u1edfng ch\u1ec9 huy d\u00e0n nh\u1ea1c; hay ng\u01b0\u1eddi ch\u1ec9 huy c\u1ee7a m\u1ed9t con t\u00e0u. T\u00e0u c\u00e0ng l\u1edbn th\u00ec t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u00e0ng l\u1edbn, \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi ch\u1ec9 huy ph\u1ea3i bi\u1ebft \u201cngh\u1ec7 thu\u1eadt qu\u1ea3n tr\u1ecb con ng\u01b0\u1eddi\u201d \u0111\u1ec3 thu ph\u1ee5c nh\u00e2n t\u00e2m v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng gi\u00fap con t\u00e0u v\u01b0\u1ee3t phong ba, \u0111\u1ea1t \u0111\u1ebfn m\u1ee5c ti\u00eau.<\/p>\n

\u1ede m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n, t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u ng\u00e0y nay \u0111\u00e3 gi\u00fap c\u00f4ng ch\u00fang v\u00e0 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn s\u00e2u v\u00e0 g\u1eafn k\u1ebft h\u01a1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd \u0111\u00f2i h\u1ecfi v\u00e0 mong m\u1ecfi \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u, c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u1ec1 \u201cng\u01b0\u1eddi ch\u1ec9 huy\u201d \u0111\u00e3 s\u00e1ng t\u1ea1o n\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd v\u1eabn s\u1eed d\u1ee5ng h\u00e0ng ng\u00e0y.<\/p>\n

V\u00ec v\u1eady t\u1eadp trung x\u00e2y d\u1ef1ng THL\u0110DN ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t c\u1ee7a L\u00e3nh \u0111\u1ea1o DN v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb x\u01b0a t\u1edbi nay.<\/p>\n

Gi\u1eefa 2 vi\u1ec7c, m\u1ed9t l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n cho l\u00e3nh \u0111\u1ea1o v\u00e0 m\u1ed9t l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u DN, theo b\u00e0 vi\u1ec7c n\u00e0o n\u00ean \u01b0u ti\u00ean l\u00e0m tr\u01b0\u1edbc?<\/strong><\/p>\n

Trong v\u1ea5n \u0111\u1ec1 n\u00e0y, quan \u0111i\u1ec3m c\u00e1 nh\u00e2n t\u00f4i l\u00e0: \u201cC\u00f3 thuy\u1ec1n r\u1ed3i m\u1edbi c\u00f3 thuy\u1ec1n tr\u01b0\u1edfng\u201d \u2013 x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u DN tr\u01b0\u1edbc, r\u1ed3i th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u1ee7 DN v\u00e0 c\u00e1c c\u00e1nh sao, c\u1ed9t tr\u1ee5 c\u1ee7a DN theo \u0111\u00f3 m\u00e0 x\u00e2y d\u1ef1ng v\u00e0 h\u00ecnh th\u00e0nh.<\/p>\n

Trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n theo m\u00f4 h\u00ecnh \u201cch\u00f9a m\u1ed9t c\u1ed9t\u201d c\u0169ng nh\u1ea5n m\u1ea1nh, n\u1ebfu \u0111\u01a1n thu\u1ea7n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n (v\u00ed d\u1ee5 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, c\u1ee7a c\u00e1c ngh\u1ec7 s\u0129 hay th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a c\u00e1c chuy\u00ean gia…), ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp, b\u1edfi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn t\u1ed5 ch\u1ee9c.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, v\u1edbi THL\u0110DN, \u0111\u1ea7u ti\u00ean ch\u00fang ta c\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb n\u1ec1n t\u1ea3ng c\u1ed1t y\u1ebfu c\u1ee7a t\u1ed5 ch\u1ee9c tr\u01b0\u1edbc. C\u1ee5 th\u1ec3 tr\u01b0\u1edbc ti\u00ean c\u1ea7n x\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn, h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, tri\u1ebft l\u00fd DN tr\u01b0\u1edbc. Sau \u0111\u00f3 b\u1ea3n th\u00e2n nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u1ebd x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u01b0\u01a1ng \u0111\u1ed3ng, h\u00f2a h\u1ee3p, giao thoa v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch kh\u00e1c, THL\u0110DN ph\u1ea3i gi\u00fap chuy\u1ec3n t\u1ea3i \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 tri\u1ebft l\u00fd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u DN ra b\u00ean ngo\u00e0i th\u00f4ng qua v\u0103n h\u00f3a v\u00e0 h\u00e0nh vi c\u1ee7a c\u00e1 nh\u00e2n m\u00ecnh. Ti\u1ebfp theo, nh\u01b0 trong cu\u1ed1n s\u00e1ch 10 b\u01b0\u1edbc c\u1ea5t c\u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u00f4i t\u00e1i b\u1ea3n n\u0103m 2017, t\u00f4i v\u1eabn nh\u1ea5n m\u1ea1nh, ch\u1ee7 DN h\u00e3y t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng h\u1ec7 tri\u1ebft l\u00fd \u201cl\u00ean xe bus c\u00f9ng v\u1edbi m\u00ecnh\u201d.<\/p>\n

\u201cX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ai c\u0169ng c\u1ea7n nh\u01b0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ch\u1ee7 DN s\u1ebd c\u1ea7n h\u01a1n v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi ch\u00e8o l\u00e1i con thuy\u1ec1n DN v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e0nh vi\u00ean \u0111ang ng\u1ed3i tr\u00ean con thuy\u1ec1n \u0111\u00f3<\/em><\/p><\/blockquote>\n

V\u1eady theo b\u00e0, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 THL\u0110DN \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng nh\u1ea5t?<\/strong><\/p>\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng THL\u0110DN th\u00e0nh c\u00f4ng. Theo m\u00f4 h\u00ecnh c\u1ee7a ch\u00fang t\u00f4i, \u0111\u1ea7u ti\u00ean ph\u1ea3i \u0111\u1ecbnh h\u00ecnh h\u1ec7 gi\u00e1 tr\u1ecb DN; b\u01b0\u1edbc th\u1ee9 hai l\u00e0 soi chi\u1ebfu v\u00e0o h\u1ec7 gi\u00e1 tr\u1ecb c\u1ee7a l\u00e3nh \u0111\u1ea1o DN nh\u00e2n xem c\u00f3 t\u01b0\u01a1ng \u0111\u1ed3ng hay kh\u00f4ng.<\/p>\n

V\u00ed d\u1ee5 m\u1ed9t CEO \u0111\u1eb7t t\u1ea7m nh\u00ecn c\u1ee5 th\u1ec3 l\u00e0 c\u00f4ng ty s\u1ebd c\u00f3 kho\u1ea3ng 1.000 nh\u00e2n vi\u00ean, doanh thu l\u00e0 100 t\u1ef7, c\u00f3 chi nh\u00e1nh tr\u00ean 5 qu\u1ed1c gia trong v\u00f2ng 10 n\u0103m t\u1edbi. Tuy nhi\u00ean ng\u01b0\u1eddi CEO \u1ea5y ph\u1ea3i t\u1ef1 bi\u1ebft b\u1ea3n th\u00e2n c\u00f3 mu\u1ed1n ch\u00e8o l\u00e1i con thuy\u1ec1n \u0111i \u0111\u1ebfn \u0111\u00edch hay kh\u00f4ng. N\u1ebfu t\u1ea7m nh\u00ecn c\u00e1 nh\u00e2n CEO ch\u1ec9 mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi gi\u00e0u c\u00f3, c\u00f3 ti\u1ec1n \u0111\u1ec3 \u0111i du l\u1ecbch kh\u1eafp th\u1ebf gi\u1edbi thay v\u00ec mu\u1ed1n gi\u00fap cho c\u00f4ng ty ph\u00e1t tri\u1ec3n th\u00ec l\u00fac \u0111\u1ea5y h\u1ec7 gi\u00e1 tr\u1ecb c\u1ee7a 2 b\u00ean s\u1ebd kh\u00f4ng g\u1eb7p nhau. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y ho\u1eb7c ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o s\u1ebd h\u00e0nh \u0111\u1ed9ng ng\u01b0\u1ee3c v\u1edbi gi\u00e1 tr\u1ecb c\u00f4ng ty theo \u0111u\u1ed5i khi\u1ebfn Ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty tr\u1edf n\u00ean m\u00e2u thu\u1eabn (v\u1ec1 quan \u0111i\u1ec3m) ho\u1eb7c nh\u00e2n s\u1ef1 c\u1ea5p cao trong c\u00f4ng ty s\u1ebd t\u00ecm \u0111\u01b0\u1eddng ra \u0111i.<\/p>\n

B\u01b0\u1edbc th\u1ee9 ba l\u00e0 \u0111\u1ecbnh h\u00ecnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hay c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 x\u00e2y d\u1ef1ng phong c\u00e1ch l\u00e3nh \u0111\u1ea1o DN. V\u1ebb ngo\u00e0i c\u1ee7a l\u00e3nh \u0111\u1ea1o DN kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ea5t c\u1ee7a b\u1ea3n th\u00e2n th\u00ec s\u1ee9c thuy\u1ebft ph\u1ee5c s\u1ebd gi\u1ea3m. V\u00ec v\u1eady sau khi \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c r\u00f5 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n, b\u01b0\u1edbc ti\u1ebfp theo m\u1edbi \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch n\u00e0o th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng h\u1ec7 gi\u00e1 tr\u1ecb m\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n thay \u0111\u1ed5i.<\/p>\n

N\u1ebfu nh\u01b0 \u1edf th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, m\u1ed7i ng\u01b0\u1eddi ph\u1ea3i t\u1ef1 t\u00ecm cho m\u00ecnh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, s\u1edf tr\u01b0\u1eddng, s\u1edf th\u00edch tr\u00ean c\u01a1 s\u1edf so s\u00e1nh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00e1c; th\u00ec v\u1edbi THL\u0110DN, v\u1ed1n l\u00e0 nh\u1eefng con ng\u01b0\u1eddi c\u00f3 t\u1ed1 ch\u1ea5t l\u00e3nh \u0111\u1ea1o, quy\u1ebft \u0111o\u00e1n, d\u00e1m d\u1ea5n th\u00e2n, d\u00e1m hy sinh\u2026 vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1edf tr\u01b0\u1eddng, s\u1edf \u0111o\u1ea3n l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu t\u1eeb tr\u01b0\u1edbc. V\u00ec v\u1eady giai \u0111o\u1ea1n n\u00e0y ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n ch\u00fa t\u00e2m \u0111\u1ebfn \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch c\u00e1 nh\u00e2n, gi\u00fap v\u1ebb b\u1ec1 ngo\u00e0i t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi n\u1ed9i l\u1ef1c b\u00ean trong.<\/p>\n

\u1ede b\u01b0\u1edbc th\u1ee9 t\u01b0 c\u1ea7n \u0111\u01b0a ra \u0111\u01b0\u1ee3c tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb c\u00e1 nh\u00e2n \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u1ebd l\u00e0 nh\u01b0 th\u1ebf n\u00e0o trong t\u00e2m tr\u00ed c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (VD nh\u00e2n vi\u00ean, kh\u00e1c h\u00e0ng, \u0111\u1ed1i t\u00e1c, \u0111\u1ed1i th\u1ee7, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau).
\nB\u01b0\u1edbc th\u1ee9 n\u0103m l\u00e0 giai \u0111o\u1ea1n truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u. \u1ede giai \u0111o\u1ea1n n\u00e0y m\u1ed9t l\u01b0u \u00fd nh\u1ecf l\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00ean ch\u0103m ch\u00fat cho h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n nh\u01b0 chu\u1ea9n b\u1ecb h\u1ec7 th\u1ed1ng h\u00ecnh \u1ea3nh \u0111\u1eb9p; x\u00e2y d\u1ef1ng k\u00eanh truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n\u2026<\/p>\n

C\u00f2n \u0111\u1ed1i v\u1edbi ch\u1ee7 DN kh\u00f4ng mu\u1ed1n l\u00e0m truy\u1ec1n th\u00f4ng ra b\u00ean ngo\u00e0i c\u1ea7n c\u00f3 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u1ec1 tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u, m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n g\u1eafn k\u00e8m m\u1ee5c ti\u00eau c\u00f4ng ty th\u00f4ng qua th\u01b0 ng\u1ecf \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho n\u1ed9i b\u1ed9. Th\u01b0\u1eddng xuy\u00ean nh\u1eafc l\u1ea1i trong ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ee7a c\u00f4ng ty.<\/p>\n

L\u01b0u \u00fd, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e0i vi\u1ebft hay h\u00ecnh \u1ea3nh th\u00f4ng qua k\u00eanh b\u00e1o ch\u00ed hay Facebook m\u00e0 l\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ee9 m\u1ec7nh, v\u0103n h\u00f3a, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u0169ng nh\u01b0 n\u0103ng l\u1ef1c c\u1ee7a c\u00e1 nh\u00e2n ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t tr\u1eadn: b\u00ean trong n\u1ed9i b\u1ed9 DN, khi ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, c\u00f4ng ch\u00fang v\u00e0 ngay c\u1ea3 \u1edf gia \u0111\u00ecnh.<\/p>\n

Trong b\u01b0\u1edbc n\u0103m, m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n \u0111\u1eb7c bi\u1ec7t quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o l\u00e0 s\u1eed d\u1ee5ng Ekip (hay l\u00e0 b\u1ed9 m\u00e1y nh\u00e2n s\u1ef1 th\u1eeba h\u00e0nh, gi\u00fap vi\u1ec7c ho\u1eb7c b\u1ed9 m\u00e1y truy\u1ec1n th\u00f4ng trong DN) \u0111\u1ec3 gi\u00fap h\u00ecnh \u1ea3nh THL\u0110DN nhanh ch\u00f3ng lan t\u1ecfa ra b\u00ean ngo\u00e0i.<\/p>\n

B\u01b0\u1edbc th\u1ee9 s\u00e1u hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 \u201cl\u00e0m theo h\u00ecnh m\u1eabu \u0111\u1ec3 tr\u1edf th\u00e0nh h\u00ecnh m\u1eabu\u201d, ta c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng t\u1ea5m g\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o t\u00e0i ba nh\u01b0 \u00f4ng Tr\u01b0\u01a1ng Gia B\u00ecnh, b\u00e0 Mai Th\u1ecb Ki\u1ec1u Li\u00ean…<\/p>\n

\u1ede n\u01b0\u1edbc ta DNNVN hi\u1ec7n \u0111ang chi\u1ebfm t\u1edbi h\u01a1n 90% v\u00e0 h\u1ecd \u0111ang loay hoay trong vi\u1ec7c x\u00e2y d\u1ef1ng THL\u0110DN. B\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a th\u00eam l\u1eddi khuy\u00ean cho c\u00e1c DN nh\u1ea5t l\u00e0 c\u00e1c DNNVV trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y?<\/strong><\/p>\n

C\u00f3 m\u1ed9t \u0111i\u1ec1u b\u1ea5t ng\u1edd l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb v\u00e0 nh\u1eefng DN kh\u1edfi nghi\u1ec7p nh\u1ea5t l\u00e0 c\u00e1c DN nh\u1ecf l\u1ea1i r\u1ea5t n\u0103ng \u0111\u1ed9ng trong vi\u1ec7c x\u00e2y d\u1ef1ng THL\u0110DN, h\u1ecd kh\u00f4ng ng\u1ea7n ng\u1ea1i trong vi\u1ec7c t\u00ecm c\u00e1ch th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n m\u00ecnh. S\u1ef1 ph\u00e1t tri\u1ec3n r\u1ed9ng kh\u1eafp c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 Internet l\u00e0 c\u01a1 h\u1ed9i ng\u00e0n n\u0103m c\u00f3 m\u1ed9t \u0111\u1ed1i v\u1edbi DN trong c\u1ea3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u1eabn ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n

Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 m\u1eb7t tr\u00e1i b\u1edfi truy\u1ec1n th\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 v\u00e0 k\u00eanh tri\u1ec3n khai ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu ch\u00fang ta ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt truy\u1ec1n th\u00f4ng m\u00e0 n\u0103ng l\u1ef1c l\u00f5i ch\u01b0a \u0111\u01b0\u1ee3c trau d\u1ed3i nhi\u1ec1u s\u1ebd d\u1ec5 b\u1ecb g\u1eb7p c\u1ea3nh \u201cbay l\u00ean cao r\u1ed3i ng\u00e3 \u0111au\u201d. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ch\u00fang ta ch\u1eadm ch\u00e2n, s\u1ebd kh\u00f4ng c\u00f2n c\u00f3 \u201cc\u01a1 h\u1ed9i th\u1ee9 hai th\u1ea5y \u00e1nh m\u1eb7t tr\u1eddi\u201d, s\u1ebd t\u1ed1n k\u00e9m r\u1ea5t nhi\u1ec1u chi ph\u00ed \u0111\u1ec3 lan t\u1ecfa \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u khi m\u00e0 v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u00e3 thu\u1ed9c v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n

M\u1eb7t kh\u00e1c, c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng ng\u00e0y nay trong m\u00f4i tr\u01b0\u1eddng th\u1ebf gi\u1edbi ph\u1eb3ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c ch\u01a1i \u1edf khu v\u1ef1c, m\u00e0 \u0111\u00e3 l\u00e0 s\u00e2n ch\u01a1i qu\u1ed1c gia, qu\u1ed1c t\u1ebf. V\u00ec v\u1eady c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e3y t\u1eadp trung t\u00edch l\u0169y v\u00e0 trau d\u1ed3i n\u0103ng l\u1ef1c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f4ng ch\u00fang to\u00e0n c\u1ea7u.<\/p>\n

Xin c\u1ea3m \u01a1n b\u00e0!<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 gi\u00fap DN ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. Theo chuy\u00ean gia t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0110\u1eb7ng Thanh V\u00e2n, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty T\u01b0 v\u1ea5n Th\u01b0\u01a1ng hi\u1ec7u …<\/p>\n","protected":false},"author":4,"featured_media":12296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50,47],"tags":[],"class_list":["post-12295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh","category-quan-ly"],"yoast_head":"\nX\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p: 6 b\u01b0\u1edbc \u0111\u1ec3 th\u00e0nh c\u00f4ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/xay-dung-thuong-hieu-lanh-dao-doanh-nghiep-6-buoc-de-thanh-cong\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p: 6 b\u01b0\u1edbc \u0111\u1ec3 th\u00e0nh c\u00f4ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 gi\u00fap DN ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. 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