{"id":12400,"date":"2017-08-03T15:53:48","date_gmt":"2017-08-03T08:53:48","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12400"},"modified":"2017-08-03T15:53:48","modified_gmt":"2017-08-03T08:53:48","slug":"4-sai-lam-trong-ban-hang-da-kenh-ma-hau-het-cac-doanh-nghiep-viet-deu-mac-phai","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/4-sai-lam-trong-ban-hang-da-kenh-ma-hau-het-cac-doanh-nghiep-viet-deu-mac-phai\/","title":{"rendered":"4 sai l\u1ea7m trong b\u00e1n h\u00e0ng \u0111a k\u00eanh m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111\u1ec1u m\u1eafc ph\u1ea3i"},"content":{"rendered":"

B\u00e1n h\u00e0ng \u0111a k\u00eanh (Omnichannel) \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb. Nhi\u1ec1u doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng n\u00e0y v\u00e0 c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111a k\u00eanh cho m\u00ecnh. Tuy nhi\u00ean tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng th\u00e0nh c\u00f4ng, th\u1eadm ch\u00ed s\u1ee5t gi\u1ea3m l\u1ee3i nhu\u1eadn sau khi tri\u1ec3n khai Omnichannel.<\/strong><\/p>\n

Ch\u1eadm thay \u0111\u1ed5i<\/strong><\/p>\n

Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, ch\u1ec9 m\u1edbi c\u00f3 kho\u1ea3ng 40% doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f3 t\u1eeb 2 k\u00eanh b\u00e1n h\u00e0ng tr\u1edf l\u00ean. Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfc b\u00e1nh, n\u1ebfu doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung duy nh\u1ea5t v\u00e0o m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng th\u00ec ch\u1eb3ng kh\u00e1c g\u00ec vi\u1ec7c gi\u1eef ri\u00eang ph\u1ea7n b\u00e1nh b\u00e9 nh\u1ecf c\u1ee7a m\u00ecnh, m\u00e0 kh\u00f4ng th\u1ea5y r\u1eb1ng \u0111\u1ed1i th\u1ee7 \u0111ang d\u1ea7n chi\u1ebfm h\u1ebft c\u00e1c ph\u1ea7n kh\u00e1c. T\u1ed1c \u0111\u1ed9 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean c\u1ea7n t\u00ednh \u0111\u1ebfn trong b\u00e1n h\u00e0ng \u0111a k\u00eanh, h\u00e3y x\u00e2y d\u1ef1ng ngay cho m\u00ecnh m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t n\u1ebfu kh\u00f4ng mu\u1ed1n th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng thu h\u1eb9p v\u00e0 l\u1ee3i nhu\u1eadn ng\u00e0y m\u1ed9t gi\u1ea3m s\u00fat.<\/p>\n

D\u00e0n tr\u1ea3i ra qu\u00e1 nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng<\/strong><\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i nhanh ch\u00f3ng c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a khoa h\u1ecdc c\u00f4ng ngh\u1ec7, n\u00ean ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 tri\u1ec3n khai Omnichannel, tuy nhi\u00ean ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft ch\u1ecdn l\u1ecdc ra nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng th\u1ef1c s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cho m\u00ecnh.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o 4 k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh l\u00e0:Chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng, website b\u00e1n h\u00e0ng, fanpage Facebook v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2y l\u00e0 4 k\u00eanh ch\u1ee7 \u0111\u1ea1o trong to\u00e0n ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam, th\u1ef1c t\u1ebf \u0111\u00e3 cho th\u1ea5y vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c k\u00eanh b\u00e1n h\u00e0ng n\u00e0y s\u1ebd \u00edt r\u1ee7i ro h\u01a1n c\u0169ng nh\u01b0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng k\u00eanh c\u00f2n l\u1ea1i.<\/p>\n

Kh\u00f4ng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd chung<\/strong><\/p>\n

V\u1ea5n \u0111\u1ec1 m\u1ea5u ch\u1ed1t c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh, kh\u00f4ng ph\u1ea3i l\u00e0 “b\u00e1n t\u1ea1i nh\u1eefng k\u00eanh n\u00e0o?”, m\u00e0 l\u00e0 “qu\u1ea3n l\u00fd c\u00e1c k\u00eanh nh\u01b0 th\u1ebf n\u00e0o?” Theo \u0111\u1ea1i di\u1ec7n c\u1ee7a Nhanh.vn, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u1ec1u \u0111ang sai l\u1ea7m trong vi\u1ec7c qu\u1ea3n l\u00fd. K\u1ecbch b\u1ea3n chung m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111ang g\u1eb7p ph\u1ea3i l\u00e0:<\/p>\n

Giai \u0111o\u1ea1n ban \u0111\u1ea7u khi ch\u1ec9 c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, h\u1ecd t\u00ecm m\u1ed9t ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed3n kho.<\/p>\n

T\u00ecnh h\u00ecnh kinh doanh thu\u1eadn l\u1ee3i, ch\u1ee7 doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh m\u1edf th\u00eam m\u1ed9t v\u00e0i c\u1eeda h\u00e0ng n\u1eefa. R\u1eafc r\u1ed1i b\u1eaft \u0111\u1ea7u ph\u00e1t sinh khi ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c vi\u1ec7c qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, s\u1ed1 t\u1ed3n, gi\u00e1 b\u00e1n t\u1ea1i t\u1eebng c\u1eeda h\u00e0ng.<\/p>\n

Ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng website b\u00e1n h\u00e0ng, doanh nghi\u1ec7p ph\u1ea3i nh\u1eadp l\u1ea1i to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m l\u00ean website. \u0110\u01a1n h\u00e0ng t\u1eeb website ph\u1ea3i m\u1ea5t c\u00f4ng nh\u1eadp v\u00e0o file Excel \u0111\u1ec3 x\u1eed l\u00fd. Ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng \u0111ang d\u00f9ng l\u1ea1i kh\u00f4ng c\u00f3 t\u00ednh n\u0103ng x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng online, kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c h\u00e0ng \u0111ang chuy\u1ec3n.<\/p>\n

Doanh nghi\u1ec7p t\u1ea1o m\u1ed9t fanpage Facebook \u0111\u1ec3 b\u00e1n h\u00e0ng nh\u01b0ng nh\u00e2n vi\u00ean th\u01b0\u1eddng xuy\u00ean b\u1ecf l\u1ee1 comment inbox c\u1ee7a kh\u00e1ch, qu\u00ean kh\u00f4ng \u1ea9n b\u00ecnh lu\u1eadn n\u00ean b\u1ecb \u0111\u1ed1i th\u1ee7 c\u01b0\u1edbp kh\u00e1ch. \u0110\u01a1n h\u00e0ng ph\u00e1t sinh t\u1eeb Facebook c\u0169ng g\u1eb7p t\u00ecnh tr\u1ea1ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1edbi website, kh\u00f4ng bi\u1ebft x\u1eed l\u00fd \u1edf \u0111\u00e2u<\/p>\n

Khi m\u1edf r\u1ed9ng b\u00e1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, doanh nghi\u1ec7p ph\u1ea3i nh\u1eadp s\u1ea3n ph\u1ea9m l\u1ea1i t\u1eeb \u0111\u1ea7u. S\u1ed1 t\u1ed3n thay \u0111\u1ed5i li\u00ean t\u1ee5c nh\u01b0ng kh\u00f4ng \u0111\u1ed3ng b\u1ed9 v\u1ec1 ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng, d\u1eabn \u0111\u1ebfn l\u1ec7ch t\u1ed3n. \u0110\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd ri\u00eang tr\u00ean m\u1ed7i s\u00e0n, b\u00e1o c\u00e1o c\u0169ng ch\u1ec9 hi\u1ec7n cho m\u1ed7i s\u00e0n. Kh\u00f4ng c\u00f3 b\u00e1o c\u00e1o t\u1ed5ng th\u1ec3 cho to\u00e0n b\u1ed9 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng.<\/p>\n

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\"M\u1ea5u<\/div>\n
M\u1ea5u ch\u1ed1t c\u1ee7a Omnichannel ch\u00ednh l\u00e0 s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u00e0 th\u1ed1ng nh\u1ea5t trong qu\u1ea3n l\u00fd.<\/div>\n<\/div>\n

C\u00f3 \u0111\u1ebfn 80% s\u1ed1 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u1ecfi \u0111ang g\u1eb7p ph\u1ea3i \u00edt nh\u1ea5t m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean. Vi\u1ec7c kh\u00f4ng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd th\u1ed1ng nh\u1ea5t khi\u1ebfn cho doanh nghi\u1ec7p ph\u1ea3i ch\u1ecbu r\u1ea5t nhi\u1ec1u chi ph\u00ed ph\u00e1t sinh, kh\u00f4ng t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c nh\u00e2n l\u1ef1c, t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n

Kh\u00f4ng c\u00f3 quy tr\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng<\/strong><\/p>\n

Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, khi tri\u1ec3n khai b\u00e1n h\u00e0ng \u0111a k\u00eanh, \u0111\u01a1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb r\u1ea5t nhi\u1ec1u ngu\u1ed3n. N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t quy tr\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng t\u1eadp trung th\u00ec doanh nghi\u1ec7p s\u1ebd c\u1ea7n \u0111\u1ebfn r\u1ea5t nhi\u1ec1u nh\u00e2n l\u1ef1c \u0111\u1ec3 x\u1eed l\u00fd t\u1eebng k\u00eanh b\u00e1n h\u00e0ng. Ngay c\u1ea3 khi \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c t\u1eadp trung v\u1ec1 m\u1ed9t m\u1ed1i nh\u01b0ng kh\u00f4ng t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c lu\u1ed3ng l\u00e0m vi\u1ec7c cho nh\u00e2n vi\u00ean th\u00ec s\u1ef1 ch\u1ed3ng ch\u00e9o, sai s\u00f3t x\u1ea3y ra l\u00e0 \u0111i\u1ec1u kh\u00f3 tr\u00e1nh kh\u1ecfi.<\/p>\n

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\"Quy<\/div>\n
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Quy tr\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng gi\u1ed1ng nh\u01b0 m\u1ea1ch m\u00e1u trong to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111a k\u00eanh.<\/i><\/div>\n<\/div>\n

T\u1ef1u trung l\u1ea1i, vi\u1ec7c tri\u1ec3n khai m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111a k\u00eanh hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t c\u1ea7n l\u00e0m v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m \u0111\u01b0\u1ee3c. Tuy nhi\u00ean trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai, doanh nghi\u1ec7p c\u1ea7n tr\u00e1nh ph\u1ea1m ph\u1ea3i nh\u1eefng sai l\u1ea7m trong ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111a k\u00eanh \u0111\u1ee7 t\u1ed1t, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf t\u00ednh n\u0103ng \u0111\u1ed3ng b\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng.<\/p>\n

Qua th\u1ef1c ti\u1ec5n tri\u1ec3n khai Omnichannel cho c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u01b0 BOO, KitchenArt, iShop, YODY… – Nhanh.vn \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111a k\u00eanh t\u1eadp trung, to\u00e0n hi\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p gia t\u0103ng \u0111\u01b0\u1ee3c doanh s\u1ed1 c\u0169ng nh\u01b0 gi\u1ea3m c\u01a1 c\u1ea5u nh\u00e2n s\u1ef1 m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>\n

Theo Tr\u00ed Th\u1ee9c Tr\u1ebb<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e1n h\u00e0ng \u0111a k\u00eanh (Omnichannel) \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb. Nhi\u1ec1u doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng n\u00e0y v\u00e0 c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111a k\u00eanh cho m\u00ecnh. Tuy nhi\u00ean tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o …<\/p>\n","protected":false},"author":4,"featured_media":12401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50],"tags":[],"class_list":["post-12400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh"],"yoast_head":"\n4 sai l\u1ea7m trong b\u00e1n h\u00e0ng \u0111a k\u00eanh m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111\u1ec1u m\u1eafc ph\u1ea3i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/4-sai-lam-trong-ban-hang-da-kenh-ma-hau-het-cac-doanh-nghiep-viet-deu-mac-phai\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 sai l\u1ea7m trong b\u00e1n h\u00e0ng \u0111a k\u00eanh m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111\u1ec1u m\u1eafc ph\u1ea3i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"B\u00e1n h\u00e0ng \u0111a k\u00eanh (Omnichannel) \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb. 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