{"id":12516,"date":"2017-08-07T16:02:02","date_gmt":"2017-08-07T09:02:02","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12516"},"modified":"2017-08-07T16:02:02","modified_gmt":"2017-08-07T09:02:02","slug":"khi-hang-hieu-len-mang","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/khi-hang-hieu-len-mang\/","title":{"rendered":"Khi h\u00e0ng hi\u1ec7u l\u00ean m\u1ea1ng"},"content":{"rendered":"

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang t\u1eeb l\u00e2u \u0111\u00e3 nh\u1eadn th\u1ee9c r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i tham gia v\u00e0o l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Gi\u1edd \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng c\u0169ng s\u1ebd ti\u1ebfp n\u1ed1i xu h\u01b0\u1edbng n\u00e0y.<\/p>\n

T\u00ecm l\u1ed1i \u0111i ri\u00eang<\/p>\n

Tang Hongliang \u0103n m\u1eb7c l\u1ecbch l\u00e3m nh\u01b0 m\u1ed9t qu\u00fd \u00f4ng sang tr\u1ecdng, v\u1edbi vest \u0111en, c\u00e0 v\u1ea1t x\u00e1m. Nh\u00ecn b\u1ec1 ngo\u00e0i, \u00edt ai ngh\u0129 anh l\u00e0m ngh\u1ec1 giao h\u00e0ng. Tr\u00f4ng anh gi\u1ed1ng nh\u01b0 m\u1ed9t doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t.<\/p>\n

Tang l\u00e1i m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 \u0111i\u1ec7n b\u00f3ng l\u1ed9n, t\u1eeb nh\u00e0 kho c\u1ee7a c\u00f4ng ty b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn JD.com \u1edf ngo\u1ea1i \u00f4 B\u1eafc Kinh, h\u01b0\u1edbng v\u1ec1 khu th\u01b0\u01a1ng m\u1ea1i \u1edf trung t\u00e2m th\u00e0nh ph\u1ed1. Chi\u1ebfc xe \u0111i\u1ec7n c\u1ee7a anh t\u1eeb t\u1eeb v\u01b0\u1ee3t qua nh\u1eefng chi\u1ebfc xe ba b\u00e1nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi giao h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111ang len l\u1ecfi kh\u1eafp ph\u1ed1 ph\u01b0\u1eddng Trung Qu\u1ed1c. Thay v\u00ec giao nh\u1eefng h\u00e0ng h\u00f3a b\u00ecnh d\u00e2n, hay cung c\u1ea5p c\u00e1c su\u1ea5t \u0103n tr\u01b0a v\u0103n ph\u00f2ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, Tang \u0111ang chuy\u1ec3n cho kh\u00e1ch m\u1ed9t chi\u1ebfc t\u00fai x\u00e1ch h\u00e0ng hi\u1ec7u tr\u1ecb gi\u00e1 2.400 \u0111\u00f4 la M\u1ef9.<\/p>\n

Sau khi ng\u1ed3i ch\u1edd g\u1ea7n hai gi\u1edd \u0111\u1ed3ng h\u1ed3, Tang b\u01b0\u1edbc ra kh\u1ecfi \u00f4 t\u00f4, \u0111eo \u0111\u00f4i g\u0103ng tay tr\u1eafng mu\u1ed1t v\u00e0 b\u00ea g\u00f3i h\u00e0ng \u0111i g\u1eb7p kh\u00e1ch.<\/p>\n

\u201c\u1ed2, t\u00f4i th\u1eadt b\u1ea5t ng\u1edd v\u1edbi d\u1ecbch v\u1ee5 n\u00e0y\u201d, ch\u1ecb Yan Luxia, 30 tu\u1ed5i th\u1ed1t l\u00ean khi nh\u1eadn chi\u1ebfc h\u1ed9p v\u00e0 ki\u1ec3m tra h\u00e0ng: m\u1ed9t chi\u1ebfc t\u00fai da \u00dd.<\/p>\n

\u1ede Trung Qu\u1ed1c, c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, m\u1ed9t \u0111\u1ed9i qu\u00e2n h\u00f9ng h\u1eadu c\u00e1c nh\u00e2n vi\u00ean giao h\u00e0ng c\u0169ng \u0111ang l\u00e0m m\u01b0a l\u00e0m gi\u00f3 tr\u00ean h\u00e8 ph\u1ed1. H\u1ecd \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng chi\u1ebfc xe ba b\u00e1nh, ch\u1ea1y r\u1ea5t nhanh, \u0111\u00f4i khi g\u00e2y nguy hi\u1ec3m cho ng\u01b0\u1eddi \u0111i b\u1ed9 v\u00e0 nhi\u1ec1u l\u00fac n\u00e9m ph\u1ecbch c\u00e1c g\u00f3i h\u00e0ng \u1edf b\u1eadu c\u1eeda v\u00e0 b\u00e0n l\u00e0m vi\u1ec7c c\u1ee7a kh\u00e1ch \u0111\u1ec3 c\u00f2n k\u1ecbp \u201cch\u1ea1y s\u00f4\u201d. Trong th\u1eddi gian m\u00e0 Tang giao \u0111\u01b0\u1ee3c 1-2 m\u1eb7t h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi chuy\u1ec3n ph\u00e1t nhanh th\u00f4ng th\u01b0\u1eddng c\u1ee7a Trung Qu\u1ed1c \u0111\u00e3 k\u1ecbp chuy\u1ec3n \u0111\u1ed3 cho 150 \u0111\u1ecba ch\u1ec9.<\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1ch l\u00e0m c\u1ee7a Tang l\u00e0 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn. \u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n trong n\u1ed7 l\u1ef1c \u0111\u1ea7y tham v\u1ecdng c\u1ee7a c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong vi\u1ec7c t\u1ea5n c\u00f4ng v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng xa x\u1ec9.<\/p>\n

\u201cHi\u1ec7u qu\u1ea3 t\u1ea5t nhi\u00ean l\u00e0 quan tr\u1ecdng. Nh\u01b0ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 quan tr\u1ecdng nh\u1ea5t\u201d, Tang n\u00f3i v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh khi so s\u00e1nh v\u1edbi nh\u1eefng ng\u01b0\u1eddi giao h\u00e0ng truy\u1ec1n th\u1ed1ng kh\u00e1c.<\/p>\n

\u0110\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111ang ng\u00e0y c\u00e0ng ch\u1eadm l\u1ea1i, c\u00e1c c\u00f4ng ty s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng tr\u00ean to\u00e0n c\u1ea7u \u0111ang n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng \u1edf th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Trung Qu\u1ed1c, n\u01a1i m\u1ecdi ng\u01b0\u1eddi v\u1eabn quen v\u1edbi vi\u1ec7c mua c\u00e1c \u0111\u1ed3 d\u00f9ng v\u1eb7t v\u00e0 \u0111\u1ed3 t\u1ea1p h\u00f3a, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng trang s\u1ee9c \u0111\u1eaft ti\u1ec1n v\u00e0 th\u1eddi trang cao c\u1ea5p.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, c\u00e1ch mua s\u1eafm \u0111\u01b0\u1ee3c y\u00eau th\u00edch c\u1ee7a Trung Qu\u1ed1c, c\u0169ng n\u1ed5i ti\u1ebfng v\u1edbi t\u00ecnh tr\u1ea1ng l\u00e0m h\u00e0ng nh\u00e1i, vi ph\u1ea1m b\u1ea3n quy\u1ec1n, v\u00e0 th\u01b0\u1eddng g\u1eafn v\u1edbi h\u00ecnh \u1ea3nh nh\u1eefng ng\u01b0\u1eddi giao h\u00e0ng b\u1ee5i b\u1eb7m, m\u1ed3 h\u00f4i nh\u1ec5 nh\u1ea1i.<\/p>\n

\u0110\u1ec3 t\u1ea5n c\u00f4ng v\u00e0o th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a sang tr\u1ecdng, c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn nh\u01b0 Alibaba v\u00e0 JD.com \u0111ang t\u1eadn d\u1ee5ng ngu\u1ed3n kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn c\u1ee7a m\u00ecnh \u0111\u1ec3 ch\u00e0o m\u1eddi c\u00e1c h\u00e3ng \u0111\u1ed3 hi\u1ec7u tham gia, b\u1eb1ng nh\u1eefng \u01b0u th\u1ebf nh\u01b0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, gi\u00e1 c\u1ea3, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, v\u00e0 c\u1ea3 nh\u1eefng d\u1ecbch v\u1ee5 giao h\u00e0ng nh\u01b0 anh Tang \u0111ang l\u00e0m.<\/p>\n

Xia Ding, ph\u1ee5 tr\u00e1ch b\u1ed9 ph\u1eadn th\u1eddi trang c\u1ee7a JD.com, chia s\u1ebb v\u1edbi The New York Times v\u1ec1 c\u00e1ch m\u00e0 c\u00f4ng ty n\u00e0y nh\u1eafm v\u00e0o th\u1ecb tr\u01b0\u1eddng h\u00e0ng si\u00eau sang. \u201c\u0110i\u1ec1u kh\u00f3 kh\u0103n nh\u1ea5t c\u1ea7n v\u01b0\u1ee3t qua l\u00e0 s\u1edf th\u00edch, tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. Ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 cung c\u1ea5p h\u00e0ng h\u00f3a sang tr\u1ecdng theo c\u00e1ch gi\u00fap ng\u01b0\u1eddi mua c\u1ea3m th\u1ea5y h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t gi\u1ed1ng nh\u01b0 khi mua s\u1eafm tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng v\u1eady\u201d.<\/p>\n

L\u1ef1a ch\u1ecdn t\u1ea5t y\u1ebfu<\/p>\n

Ng\u01b0\u1eddi Trung Qu\u1ed1c t\u1eeb l\u00e2u \u0111\u00e3 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a sang tr\u1ecdng tr\u00ean to\u00e0n c\u1ea7u. Trong hai n\u0103m qua, chi\u1ebfn d\u1ecbch ch\u1ed1ng tham nh\u0169ng m\u1ea1nh m\u1ebd c\u00f9ng v\u1edbi suy tho\u00e1i kinh t\u1ebf t\u1ea1i Trung Qu\u1ed1c \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m nhu c\u1ea7u mua s\u1eafm h\u00e0ng xa x\u1ec9 c\u1ee7a ng\u01b0\u1eddi Trung Qu\u1ed1c. \u0110i\u1ec1u n\u00e0y c\u0169ng khi\u1ebfn cho doanh s\u1ed1 b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u suy gi\u1ea3m. Tuy nhi\u00ean, theo b\u00e1o c\u00e1o c\u1ee7a Bain & Company, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n M\u1ef9, n\u0103m ngo\u00e1i ng\u01b0\u1eddi Trung Qu\u1ed1c chi\u1ebfm t\u1edbi 30% doanh thu mua h\u00e0ng hi\u1ec7u tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Cho \u0111\u1ebfn g\u1ea7n \u0111\u00e2y, vi\u1ec7c mua b\u00e1n h\u00e0ng sang tr\u1ecdng c\u1ee7a Trung Qu\u1ed1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u1ee7 y\u1ebfu \u1edf n\u01b0\u1edbc ngo\u00e0i ho\u1eb7c th\u00f4ng qua nh\u1eefng c\u00e1 nh\u00e2n mua h\u00e0ng \u1edf n\u01b0\u1edbc ngo\u00e0i r\u1ed3i \u0111\u01b0a v\u00e0o Trung Qu\u1ed1c \u0111\u1ec3 tr\u00e1nh thu\u1ebf (g\u1ecdi l\u00e0 th\u1ecb tr\u01b0\u1eddng x\u00e1m).<\/p>\n

Song c\u00e1ch \u0111\u00e2y hai n\u0103m, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 d\u1ea7n thay \u0111\u1ed5i. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, trong \u0111\u00f3 c\u00f3 Chanel, \u0111\u00e3 ti\u00ean phong th\u1ef1c hi\u1ec7n c\u00e1c \u0111\u1ed9ng th\u00e1i nh\u1eb1m gi\u1ea3m kho\u1ea3ng c\u00e1ch gi\u00e1 gi\u1eefa h\u00e0ng h\u00f3a mua \u1edf Trung Qu\u1ed1c v\u00e0 n\u01b0\u1edbc ngo\u00e0i. \u0110\u1ed3ng th\u1eddi, Ch\u00ednh ph\u1ee7 Trung Qu\u1ed1c c\u0169ng t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c ng\u0103n ch\u1eb7n vi\u1ec7c bu\u00f4n b\u00e1n \u0111\u1ed3 hi\u1ec7u x\u00e1ch tay, b\u1eb1ng c\u00e1ch \u0111\u1ea9y m\u1ea1nh ki\u1ec3m tra t\u1ea1i s\u00e2n bay v\u00e0 gi\u1ea3m thu\u1ebf \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng xa x\u1ec9 nh\u1eadp kh\u1ea9u qua c\u00e1c k\u00eanh ch\u00ednh th\u1ee9c.<\/p>\n

K\u1ebft qu\u1ea3 l\u00e0, \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i trong th\u00f3i quen mua s\u1eafm h\u00e0ng hi\u1ec7u \u1edf Trung Qu\u1ed1c. Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn mua h\u00e0ng trong n\u01b0\u1edbc thay v\u00ec \u1edf n\u01b0\u1edbc ngo\u00e0i. \u0110\u1ed9ng th\u00e1i tr\u00ean c\u0169ng l\u1eadp t\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Trung Qu\u1ed1c. C\u00e1c \u201ctay ch\u01a1i\u201d l\u1edbn nh\u01b0 Alibaba v\u00e0 JD.com, hay c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n nh\u01b0ng chuy\u00ean v\u1ec1 h\u00e0ng hi\u1ec7u nh\u01b0 Secoo, Xiu \u0111\u00e3 tuy\u00ean b\u1ed1 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ed1i v\u1edbi \u0111\u1ed3 xa x\u1ec9.<\/p>\n

Ch\u1eb3ng h\u1ea1n, JD.com m\u1edbi b\u1eaft \u0111\u1ea7u cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng \u201cg\u0103ng tay tr\u1eafng\u201d m\u00e0 anh Tang l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n. C\u00f4ng ty n\u00e0y th\u00e1ng tr\u01b0\u1edbc c\u0169ng v\u1eeba c\u00f4ng b\u1ed1 th\u1ecfa thu\u1eadn \u0111\u1ea7u t\u01b0 397 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cao c\u1ea5p Farfetch, c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i London. C\u1ea3 Alibaba v\u00e0 JD.com \u0111\u1ec1u \u0111ang c\u00e2n nh\u1eafc tri\u1ec3n khai c\u00e1c n\u1ec1n t\u1ea3ng ri\u00eang bi\u1ec7t \u0111\u1ec3 t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c h\u00e0ng hi\u1ec7u trong th\u1eddi gian t\u1edbi.<\/p>\n

B\u00e0 Liz Flora, chuy\u00ean gia c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng L2 c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i New York, nh\u1eadn \u0111\u1ecbnh: \u201cC\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang t\u1eeb l\u00e2u \u0111\u00e3 bi\u1ebft r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i tham gia v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y. V\u00e0 gi\u1edd \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng c\u0169ng s\u1ebd ti\u1ebfp n\u1ed1i xu h\u01b0\u1edbng n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t\u201d.<\/p>\n

Nh\u01b0ng cho \u0111\u1ebfn nay, c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Trung Qu\u1ed1c v\u1eabn \u0111ang g\u1eb7p kh\u00f3 kh\u0103n khi thuy\u1ebft ph\u1ee5c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p qu\u1ed1c t\u1ebf b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 nh\u00e3n h\u00e0ng t\u1eeb l\u00e2u \u0111\u00e3 lo ng\u1ea1i r\u1eb1ng n\u1ebfu b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng, h\u1ecd s\u1ebd kh\u00f4ng nh\u00e2n r\u1ed9ng \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c ti\u1ebfp t\u1ea1i c\u00e1c c\u1eeda hi\u1ec7u \u0111\u01b0\u1ee3c trang tr\u00ed ho\u00e0n h\u1ea3o. C\u00e1c c\u00f4ng ty h\u00e0ng hi\u1ec7u c\u0169ng lo l\u1eafng v\u1ec1 vi\u1ec7c c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c b\u00e1n b\u00ean c\u1ea1nh c\u00e1c m\u1eb7t h\u00e0ng gi\u1ea3 m\u1ea1o.<\/p>\n

Tuy nhi\u00ean, h\u1ecd kh\u00f4ng th\u1ec3 b\u1ecf qua th\u1ef1c t\u1ebf l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Theo c\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh th\u1ee9c, n\u0103m ngo\u00e1i, ng\u01b0\u1eddi Trung Qu\u1ed1c \u0111\u00e3 chi 758 t\u1ec9 \u0111\u00f4 la M\u1ef9 \u0111\u1ec3 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn – h\u01a1n c\u1ea3 M\u1ef9 v\u00e0 Anh c\u1ed9ng l\u1ea1i. H\u1ecd mua tr\u00ean m\u1ea1ng t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb gi\u1ea5y v\u1ec7 sinh t\u1edbi sang xe h\u01a1i sang tr\u1ecdng.<\/p>\n

Alexis Bonhomme, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a CuriosityChina, m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i B\u1eafc Kinh, cho bi\u1ebft: \u201cC\u00e1c c\u00f4ng ty \u0111\u1ed3 hi\u1ec7u n\u1ed5i ti\u1ebfng cu\u1ed1i c\u00f9ng b\u1eaft \u0111\u1ea7u nh\u1eadn ra r\u1eb1ng \u0111\u1ec3 th\u00e0nh c\u00f4ng \u1edf Trung Qu\u1ed1c, h\u1ecd c\u1ea7n ph\u1ea3i… l\u00ean m\u1ea1ng. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 h\u1ecd c\u1ea7n c\u00e1c k\u00eanh thu nh\u1eadp m\u1edbi v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t k\u00eanh mang l\u1ea1i thu nh\u1eadp th\u1eadt s\u1ef1\u201d.<\/p>\n

M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 b\u01b0\u1edbc nh\u1ea3y v\u1ecdt trong l\u0129nh v\u1ef1c n\u00e0y. Burberry \u0111\u00e3 m\u1edf m\u1ed9t c\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng tr\u00ean n\u1ec1n t\u1ea3ng Tmall c\u1ee7a Alibaba. C\u00e1c c\u00f4ng ty kh\u00e1c, nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c Chow Tai Fook c\u1ee7a H\u1ed3ng K\u00f4ng v\u00e0 \u0111\u1ed3ng h\u1ed3 Tag Heuer Th\u1ee5y S\u1ef9 c\u0169ng c\u00f3 c\u1eeda h\u00e0ng tr\u00ean JD.com.<\/p>\n

\u0110\u1ec3 thu h\u00fat h\u01a1n n\u1eefa c\u00e1c nh\u00e3n hi\u1ec7u, c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cam k\u1ebft s\u1ebd t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c \u0111\u1ec3 tr\u1ea5n \u00e1p c\u00e1c h\u00e0ng gi\u1ea3 m\u1ea1o. \u201cM\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 l\u00e0m s\u1ea1ch th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t c\u1ee9 ai mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc Tag Heuer th\u1ef1c s\u1ef1\u201d, \u00f4ng Leo Poon, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Tag Heuer \u1edf Trung Qu\u1ed1c n\u00f3i. \u201cCho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, c\u00e1ch l\u00e0m tr\u00ean \u0111\u00e3 ph\u00e1t huy hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00fang t\u00f4i \u0111ang nh\u00ecn th\u1ea5y doanh s\u1ed1 b\u00e1n h\u00e0ng gia t\u0103ng\u201d.<\/p>\n

Nh\u01b0ng \u0111\u1ed1i v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c ch\u1ed1ng h\u00e0ng gi\u1ea3 l\u00e0 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 h\u1ecd gia nh\u1eadp th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u00d4ng Bonhomme c\u1ee7a CuriosityChina cho bi\u1ebft: \u201cC\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p h\u1ecd mu\u1ed1n ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n m\u1ecdi th\u1ee9\u201d.<\/p>\n

Hi\u1ec7n t\u1ea1i, m\u1ed9t s\u1ed1 nh\u00e3n hi\u1ec7u sang tr\u1ecdng \u0111ang quy\u1ebft \u0111\u1ecbnh t\u1ea1o ra c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u00e1n tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nhi\u1ec1u h\u00e3ng nh\u01b0 Cartier v\u00e0 Bvlgari, b\u1eaft \u0111\u1ea7u h\u1ee3p t\u00e1c v\u1edbi d\u1ecbch v\u1ee5 nh\u1eafn tin Wechat ph\u1ed5 bi\u1ebfn c\u1ee7a Tencent \u0111\u1ec3 t\u1ea1o ra c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1eeb Trung Qu\u1ed1c.<\/p>\n

B\u00e0 Yan, qu\u1ea3n l\u00fd m\u1ed9t d\u1ecbch v\u1ee5 h\u1eb9n h\u00f2 \u1edf B\u1eafc Kinh, l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a anh Tang. B\u00e0 cho bi\u1ebft d\u1ecbch v\u1ee5 giao nh\u1eadn \u201cg\u0103ng tay tr\u1eafng\u201d l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u00e0 b\u00e0 r\u1ea5t h\u00e0i l\u00f2ng. Nh\u01b0ng b\u00e0 cho r\u1eb1ng, th\u00e0nh th\u1ef1c m\u00e0 n\u00f3i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m. Mua h\u00e0ng hi\u1ec7u s\u1ee3 nh\u1ea5t l\u00e0 mua ph\u1ea3i \u0111\u1ed3 gi\u1ea3.<\/p>\n

(Theo The New York Times)<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang t\u1eeb l\u00e2u \u0111\u00e3 nh\u1eadn th\u1ee9c r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i tham gia v\u00e0o l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Gi\u1edd \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng c\u0169ng s\u1ebd ti\u1ebfp n\u1ed1i xu h\u01b0\u1edbng n\u00e0y. T\u00ecm l\u1ed1i \u0111i ri\u00eang Tang Hongliang \u0103n m\u1eb7c l\u1ecbch l\u00e3m …<\/p>\n","protected":false},"author":4,"featured_media":12517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-12516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\nKhi h\u00e0ng hi\u1ec7u l\u00ean m\u1ea1ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/khi-hang-hieu-len-mang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khi h\u00e0ng hi\u1ec7u l\u00ean m\u1ea1ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang t\u1eeb l\u00e2u \u0111\u00e3 nh\u1eadn th\u1ee9c r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i tham gia v\u00e0o l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. 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