{"id":12646,"date":"2017-08-08T14:37:59","date_gmt":"2017-08-08T07:37:59","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12646"},"modified":"2017-08-08T14:37:59","modified_gmt":"2017-08-08T07:37:59","slug":"ty-phu-giau-thu-2-gioi-cam-giac-bai-giong-nhu-lay-tuy-rang-ma-khong-gay-te","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/ty-phu-giau-thu-2-gioi-cam-giac-bai-giong-nhu-lay-tuy-rang-ma-khong-gay-te\/","title":{"rendered":"T\u1ef7 ph\u00fa gi\u00e0u th\u1ee9 2 th\u1ebf gi\u1edbi: C\u1ea3m gi\u00e1c th\u1ea5t b\u1ea1i gi\u1ed1ng nh\u01b0 “l\u1ea5y t\u1ee7y r\u0103ng m\u00e0 kh\u00f4ng g\u00e2y t\u00ea”"},"content":{"rendered":"

\u201cC\u1ed7 m\u00e1y h\u1ee7y di\u1ec7t\u201d Amazon kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng. Th\u1eadm ch\u00ed, nh\u00e0 s\u00e1ng l\u1eadp Bezos c\u00f2n l\u00e0 m\u1ed9t \u201cfan\u201d l\u1edbn c\u1ee7a th\u1ea5t b\u1ea1i.<\/strong><\/p>\n

LTS: Tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng v\u00e0 gi\u00e0u c\u00f3, h\u1ea7u h\u1ebft c\u00e1c doanh nh\u00e2n tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u n\u1ebfm tr\u1ea3i r\u1ea5t nhi\u1ec1u th\u1ea5t b\u1ea1i. Nh\u01b0ng h\u1ecd kh\u00f4ng b\u1ecf cu\u1ed9c m\u00e0 coi nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u00f3 l\u00e0 \u0111\u1ed9ng l\u1ef1c v\u00e0 b\u00e0i h\u1ecdc \u0111\u1ec3 ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc.<\/em><\/p>\n

NDH xin gi\u1edbi thi\u1ec7u v\u1edbi \u0111\u1ed9c gi\u1ea3 series b\u00e0i vi\u1ebft “Chuy\u1ec7n th\u1ea5t b\u1ea1i”<\/strong> k\u1ec3 v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 c\u00e1c doanh nh\u00e2n n\u1ed5i ti\u1ebfng t\u1eebng ph\u1ea3i \u0111\u01b0\u01a1ng \u0111\u1ea7u, t\u1eeb \u0111\u00f3 truy\u1ec1n c\u1ea3m h\u1ee9ng gi\u00fap b\u1ea1n v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i trong s\u1ef1 nghi\u1ec7p v\u00e0 cu\u1ed9c s\u1ed1ng.<\/em><\/p>\n

K\u1ef3 18. CEO Amazon: C\u1ea3m gi\u00e1c th\u1ea5t b\u1ea1i gi\u1ed1ng nh\u01b0 “l\u1ea5y t\u1ee7y r\u0103ng m\u00e0 kh\u00f4ng g\u00e2y t\u00ea”<\/strong><\/p>\n

Nh\u1eefng ng\u00e0y v\u1eeba qua, c\u00e1i t\u00ean Jeff Bezos \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi nh\u1eafc \u0111\u1ebfn \u1edf kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. L\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed, \u00f4ng ch\u1ee7 c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Amazon v\u01b0\u1ee3t qua nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Microsoft Bill Gates \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u00e0u nh\u1ea5t h\u00e0nh tinh. V\u00e0 cho d\u00f9 kho\u1ea3nh kh\u1eafc huy ho\u00e0ng \u0111\u00f3 kh\u00f4ng k\u00e9o d\u00e0i l\u00e2u nh\u01b0ng \u0111\u00e2y v\u1eabn l\u00e0 th\u00e0nh t\u00edch r\u1ea5t \u0111\u00e1ng t\u1ef1 h\u00e0o c\u1ee7a Bezos. Th\u1eadm ch\u00ed, kh\u00f4ng \u00edt chuy\u00ean gia c\u00f2n d\u1ef1 \u0111o\u00e1n doanh nh\u00e2n 53 tu\u1ed5i n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh t\u1ef7 ph\u00fa ngh\u00ecn t\u1ef7 \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

Sau h\u01a1n 20 n\u0103m x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n Amazon, Bezos \u0111\u00e3 bi\u1ebfn m\u1ed9t website b\u00e1n s\u00e1ch tr\u1edf th\u00e0nh t\u1eadp \u0111o\u00e0n c\u00f3 gi\u00e1 tr\u1ecb g\u1ea7n 500 t\u1ef7 USD, g\u1ea5p \u0111\u00f4i \u0111\u1ed1i th\u1ee7 Walmart. Amazon hi\u1ec7n l\u00e0 c\u00e1i t\u00ean khi\u1ebfn nhi\u1ec1u \u00f4ng l\u1edbn ng\u00e0nh b\u00e1n l\u1ebb c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u1ed1ng \u201ckhi\u1ebfp s\u1ee3\u201d, trong khi nh\u1eefng ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c c\u0169ng \u0111ang ph\u1ea3i d\u00e8 ch\u1eebng.<\/p>\n\n

Th\u1ebf nh\u01b0ng, \u201cc\u1ed7 m\u00e1y h\u1ee7y di\u1ec7t\u201d Amazon kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng. Th\u1eadm ch\u00ed, nh\u00e0 s\u00e1ng l\u1eadp Bezos c\u00f2n l\u00e0 m\u1ed9t \u201cfan\u201d l\u1edbn c\u1ee7a th\u1ea5t b\u1ea1i. \u00d4ng tin r\u1eb1ng nh\u1eefng th\u00ed nghi\u1ec7m th\u1ea5t b\u1ea1i l\u00e0 \u201c\u0111i\u1ec1u t\u1ed3i t\u1ec7\u201d c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra nh\u1eefng ph\u00e1t minh th\u00e0nh c\u00f4ng. V\u1edbi Bezos, th\u1ea5t b\u1ea1i v\u00e0 ph\u00e1t minh l\u00e0 \u201cc\u1eb7p song sinh kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi\u201d<\/strong>.<\/p>\n

\u201c\u0110\u1ec3 \u0111\u01b0a ra m\u1ed9t ph\u00e1t minh b\u1ea1n c\u1ea7n tr\u1ea3i qua nhi\u1ec1u th\u1eed nghi\u1ec7m. N\u1ebfu ngay t\u1eeb \u0111\u1ea7u b\u1ea1n \u0111\u00e3 bi\u1ebft \u00fd t\u01b0\u1edfng \u0111\u00f3 hi\u1ec7u qu\u1ea3 th\u00ec n\u00f3 kh\u00f4ng g\u1ecdi l\u00e0 th\u1eed nghi\u1ec7m. H\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn \u0111\u1ec1u \u0111\u00e1nh gi\u00e1 cao nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng ch\u1ebf, nh\u01b0ng l\u1ea1i kh\u00f4ng s\u1eb5n s\u00e0ng ch\u1ecbu \u0111\u1ef1ng nh\u1eefng cu\u1ed9c th\u1eed nghi\u1ec7m th\u1ea5t b\u1ea1i \u0111\u1ec3 \u0111\u01b0a \u00fd t\u01b0\u1edfng th\u00e0nh hi\u1ec7n th\u1ef1c\u201d, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u g\u00e3 kh\u1ed5ng l\u1ed3 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed vi\u1ebft trong m\u1ed9t l\u00e1 th\u01b0 g\u1eedi c\u00e1c c\u1ed5 \u0111\u00f4ng.<\/p>\n

C\u00f9ng v\u1edbi Amazon, Bezos \u0111\u00e3 tr\u1ea3i qua kh\u00f4ng ph\u1ea3i m\u1ed9t m\u00e0 v\u00f4 s\u1ed1 th\u1ea5t b\u1ea1i. Trong \u0111\u00f3 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn trang web \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n Amazon Destinations, trang web \u0111\u1ea5u gi\u00e1 Amazon Auctions v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 smartphone mang t\u00ean Fire Phone.<\/p>\n

Ra m\u1eaft v\u00e0o th\u00e1ng 6\/2014, chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i n\u00e0y \u0111\u01b0\u1ee3c Amazon \u0111\u1eb7t nhi\u1ec1u tham v\u1ecdng c\u00f9ng s\u1ef1 ch\u1edd \u0111\u00f3n c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o nh\u1eefng ng\u01b0\u1eddi y\u00eau c\u00f4ng ngh\u1ec7. \u0110\u00e1ng ti\u1ebfc, Fire Phone nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t th\u1ea5t b\u1ea1i mang t\u00ednh l\u1ecbch s\u1eed khi kh\u00f4ng \u0111\u1ea1t doanh s\u1ed1 nh\u01b0 mong \u0111\u1ee3i, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 \u1ebf n\u1eb7ng n\u1ec1. C\u00f4ng ty ph\u1ea3i ghi nh\u1eadn kho\u1ea3n thua l\u1ed7 l\u00ean t\u1edbi 170 tri\u1ec7u USD d\u1ef1a theo b\u00e1o c\u00e1o t\u00e0i ch\u00ednh cu\u1ed1i n\u0103m 2014.<\/p>\n

C\u00f3 nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a Fire Phone, trong \u0111\u00f3 bao g\u1ed3m chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1. \u0110i\u1ec7n tho\u1ea1i do Amazon s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb th\u1ebf c\u1ea1nh tranh v\u1edbi iPhone c\u1ee7a Apple c\u0169ng nh\u01b0 c\u00e1c smartphone cao c\u1ea5p kh\u00e1c c\u1ee7a Samsung khi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn ch\u01b0a t\u00ecm ra \u0111\u01b0\u1ee3c \u0111i\u1ec3m n\u1ed5i tr\u1ed9i v\u00e0 kh\u00e1c bi\u1ec7t.<\/p>\n

C\u0169ng c\u00f3 \u00fd ki\u1ebfn cho r\u1eb1ng, Fire Phone kh\u00f4ng th\u00e0nh c\u00f4ng b\u1edfi n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra cho Jeff Bezos, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 cho kh\u00e1ch h\u00e0ng. Bezos gi\u1ed1ng nh\u01b0 \u201cgi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m\u201d c\u1ee7a Fire Phone, \u0111\u01b0a ra m\u1ecdi quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ngay c\u1ea3 nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1ea5t.<\/p>\n\n

Fire Phone \u0111\u01b0\u1ee3c coi l\u00e0 th\u1ea5t b\u1ea1i l\u1ecbch s\u1eed c\u1ee7a Jeff Bezos v\u00e0 Amazon<\/em><\/p>\n

V\u1edbi Bezos, ch\u1eb3ng c\u00f3 th\u1eed nghi\u1ec7m n\u00e0o th\u1ea5t b\u1ea1i m\u00e0 vui v\u1ebb c\u1ea3. \u00d4ng t\u1eebng chia s\u1ebb, \u201cT\u00f4i \u0111\u00e3 m\u1ea5t h\u00e0ng t\u1ef7 USD v\u00ec th\u1ea5t b\u1ea1i t\u1ea1i Amazon\u201d. Bezos c\u0169ng h\u00e0i h\u01b0\u1edbc n\u00f3i r\u1eb1ng c\u00e1i c\u1ea3m gi\u00e1c th\u1ea5t b\u1ea1i gi\u1ed1ng nh\u01b0 \u201cvi\u1ec7c l\u1ea5y t\u1ee7y r\u0103ng m\u00e0 kh\u00f4ng g\u00e2y t\u00ea\u201d<\/strong>.<\/p>\n

“N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng Fire Phone l\u00e0 m\u1ed9t th\u1ea5t b\u1ea1i l\u1edbn c\u1ee7a Amazon, th\u00ec ch\u00fang t\u00f4i c\u00f2n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng th\u1ea5t b\u1ea1i c\u00f2n l\u1edbn h\u01a1n. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u n\u00f3i \u0111\u00f9a. M\u1ed9t v\u00e0i trong s\u1ed1 ch\u00fang th\u1eadm ch\u00ed s\u1ebd khi\u1ebfn v\u1ee5 th\u1ea5t b\u1ea1i c\u1ee7a Fire Phone tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed1m s\u00e1ng nh\u1ecf b\u00e9\u201d, Bezos ph\u00e1t bi\u1ec3u trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi Washington Post.<\/p>\n

Theo CEO Amazon, k\u00edch th\u01b0\u1edbc c\u1ee7a sai l\u1ea7m ph\u1ea3i \u0111\u01b0\u1ee3c gia t\u0103ng theo th\u1eddi gian<\/strong>. N\u1ebfu n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u01b0a ra m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 thay \u0111\u1ed5i v\u1ecb th\u1ebf c\u1ee7a c\u00f4ng ty.<\/p>\n

“\u0110i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t trong ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00f3 l\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf nh\u1eefng k\u1ebb chi\u1ebfn th\u1eafng sau khi th\u1ea5t b\u1ea1i h\u00e0ng ch\u1ee5c, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m l\u1ea7n. Khi nh\u00ecn l\u1ea1i nh\u1eefng th\u00e0nh qu\u1ea3 trong cu\u1ed9c \u0111\u1eddi, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1ea5t nhi\u1ec1u r\u1ee7i ro \u0111\u01b0\u1ee3c v\u01b0\u1ee3t qua, s\u1ef1 ki\u00ean tr\u00ec, can \u0111\u1ea3m. \u0110i\u1ec1u n\u00e0y \u0111\u00fang v\u1edbi m\u1ecdi m\u00f4 h\u00ecnh v\u00e0 m\u1ecdi c\u1ea5p \u0111\u1ed9. B\u1ea1n ph\u1ea3i li\u1ec1u l\u0129nh \u0111\u1ec3 \u0111\u00f3n nh\u1eadn th\u1ea5t b\u1ea1i, v\u00ec khi th\u1ea5t b\u1ea1i, ch\u00fang ta s\u1ebd h\u1ecdc m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ec3 ti\u1ebfp b\u01b0\u1edbc cho th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai”, \u00f4ng n\u00f3i.<\/p>\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, “\u00f4ng vua” ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn c\u00f2n c\u00f3 m\u1ed9t s\u1edf th\u00edch \u201cl\u1ea1 l\u00f9ng\u201d l\u00e0 tuy\u1ec3n d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi t\u1eebng th\u1ea5t b\u1ea1i trong \u0111\u00fang ng\u00e0nh kinh doanh m\u00e0 \u00f4ng chu\u1ea9n b\u1ecb tham gia. Vi\u1ec7c chi\u00eau m\u1ed9 c\u1ef1u gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Webvan l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh.<\/p>\n

Webvan l\u00e0 c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong nh\u1eefng n\u0103m \u0111\u1ea7u c\u1ee7a th\u1eddi k\u1ef3 bong b\u00f3ng dot-com. C\u00f4ng ty t\u1eebng huy \u0111\u1ed9ng 375 tri\u1ec7u USD ti\u1ec1n v\u1ed1n, m\u1edf r\u1ed9ng t\u1edbi 26 th\u00e0nh ph\u1ed1, k\u00fd h\u1ee3p \u0111\u1ed3ng 1 t\u1ef7 USD \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u00e0 kho c\u00f4ng ngh\u1ec7 cao nh\u01b0ng cu\u1ed1i c\u00f9ng v\u1eabn th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i.<\/p>\n

Khi ra m\u1eaft d\u1ecbch v\u1ee5 giao h\u00e0ng th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng Amazon Fresh, Bezos \u0111\u00e3 ch\u1ecdn ch\u00ednh nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u0169 c\u1ee7a Webvan \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh d\u1ef1 \u00e1n. \u00d4ng tin r\u1eb1ng khi tr\u1ea3i qua nh\u1eefng th\u1ea5t b\u1ea1i l\u1edbn, h\u1ecd s\u1ebd hi\u1ec3u ra \u0111i\u1ec1u g\u00ec l\u00e0 \u0111\u00fang v\u00e0 n\u00ean l\u00e0m.<\/p>\n

Xu\u1ea5t ph\u00e1t t\u1eeb Bezos, tinh th\u1ea7n d\u00e1m th\u1ea5t b\u1ea1i \u0111\u00e3 lan t\u1ecfa \u0111\u1ebfn c\u00e1c nh\u00e2n vi\u00ean v\u00e0 tr\u1edf th\u00e0nh v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a c\u00f4ng ty. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft gi\u00fap Amazon th\u00e0nh c\u00f4ng nh\u01b0 hi\u1ec7n nay.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cC\u1ed7 m\u00e1y h\u1ee7y di\u1ec7t\u201d Amazon kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng. Th\u1eadm ch\u00ed, nh\u00e0 s\u00e1ng l\u1eadp Bezos c\u00f2n l\u00e0 m\u1ed9t \u201cfan\u201d l\u1edbn c\u1ee7a th\u1ea5t b\u1ea1i. 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