{"id":12737,"date":"2017-08-09T15:48:08","date_gmt":"2017-08-09T08:48:08","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12737"},"modified":"2017-08-09T15:48:08","modified_gmt":"2017-08-09T08:48:08","slug":"bphone-duoc-marketing-theo-nhung-chieu-thuc-nao","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/bphone-duoc-marketing-theo-nhung-chieu-thuc-nao\/","title":{"rendered":"Bphone \u0111\u01b0\u1ee3c marketing theo nh\u1eefng chi\u00eau th\u1ee9c n\u00e0o?"},"content":{"rendered":"
Bphone l\u00e0 chi\u1ebfc smartphone “Made in Vietnam” g\u00e2y x\u00f4n xao d\u01b0 lu\u1eadn su\u1ed1t 2 n\u0103m qua, cao tr\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m ra m\u1eaft v\u00e0o n\u0103m 2015. V\u00e0 t\u1eeb khi r\u00f2 r\u1ec9 tin t\u1ee9c v\u1ec1 Bphone t\u00e1i xu\u1ea5t, kh\u00f4ng ch\u1ec9 \u201cl\u00e0ng c\u00f4ng ngh\u1ec7\u201d tr\u1edf\u2026<\/div>\n
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Bphone l\u00e0 chi\u1ebfc smartphone “Made in Vietnam” g\u00e2y x\u00f4n xao d\u01b0 lu\u1eadn su\u1ed1t 2 n\u0103m qua, cao tr\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m ra m\u1eaft v\u00e0o n\u0103m 2015. V\u00e0 t\u1eeb khi r\u00f2 r\u1ec9 tin t\u1ee9c v\u1ec1 Bphone t\u00e1i xu\u1ea5t, kh\u00f4ng ch\u1ec9 “l\u00e0ng c\u00f4ng ngh\u1ec7” tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng, c\u00f3 nhi\u1ec1u l\u1eddi \u0111\u1ed3n \u0111o\u00e1n, b\u00ecnh lu\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y m\u00e0 ng\u01b0\u1eddi d\u00e2n b\u00ecnh th\u01b0\u1eddng c\u0169ng nghe t\u1edbi BPhone. S\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c marketing theo nh\u1eefng chi\u00eau th\u1ee9c n\u00e0o m\u00e0 c\u00f3 s\u1ee9c lan t\u1ecfa nh\u01b0 v\u1eady v\u00e0 hi\u1ec7u qu\u1ea3 ra sao?<\/strong><\/p>\n\"\"<\/a>\n

\u0110\u1ed3n \u0111o\u00e1n, r\u00f2 r\u1ec9… th\u1ea9m th\u1ea5u<\/strong><\/p>\n

Th\u1eddi bu\u1ed5i kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng marketing. Doanh nghi\u1ec7p m\u1ea1nh th\u00ec c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ri\u00eang, doanh nghi\u1ec7p nh\u1ecf l\u00e0m theo ki\u1ec3u “v\u1ec7t \u0111\u1ee3t” l\u0103ng x\u00ea m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, nh\u1eb1m t\u0103ng c\u01b0\u1eddng s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a nh\u00e3n m\u00e1c, t\u0103ng s\u1ef1 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o s\u1ea3n ph\u1ea9m, c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh doanh nghi\u1ec7p. C\u00f3 nhi\u1ec1u chi\u00eau th\u1ee9c marketing, nh\u01b0ng nh\u00ecn v\u00e0o Bphone th\u1ea5y c\u00f3 m\u1ea5y chi\u00eau v\u1eeba ph\u1ed5 th\u00f4ng v\u1eeba \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

Ca dao c\u00f3 c\u00e2u: “Ng\u01b0\u1eddi kh\u00f4n \u0111\u00f3n tr\u01b0\u1edbc r\u00e0o sau\/ \u0110\u1ec3 cho k\u1ebb d\u1ea1i bi\u1ebft \u0111\u00e2u m\u00e0 ng\u1edd”.<\/em> Ng\u01b0\u1eddi kh\u00f4n th\u00ec hay n\u00f3i n\u0103ng r\u00e0o \u0111\u00f3n, h\u01b0 h\u01b0 th\u1ef1c th\u1ef1c, l\u00e0m cho ng\u01b0\u1eddi d\u1ea1i kh\u00f3 l\u00f2ng \u0111o\u00e1n bi\u1ebft. C\u00e2u tr\u1ea3 l\u1eddi b\u00e1o ch\u00ed: “Hai th\u00e1ng n\u1eefa Bkav quy\u1ebft \u0111\u1ecbnh c\u00f3 l\u00e0m Bphone2\u00a0 hay kh\u00f4ng” <\/em>c\u1ee7a ng\u01b0\u1eddi \u0111\u00fang \u0111\u1ea7u Bkav, thu\u1ed9c lo\u1ea1i h\u01b0, th\u1ef1c. Ngay sau \u0111\u00f3 \u0111\u00e3 t\u1ea1o ra “s\u1ef1 nghi ng\u1edd c\u1ea7n thi\u1ebft”, \u0111\u1ed3n \u0111o\u00e1n. Ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129, \u0111\u1ed3n \u0111o\u00e1n l\u00e0 nh\u1eefng \u0111i\u1ec1u kh\u00f4ng hay ho\u1eb7c nh\u1eefng \u0111i\u1ec1u qu\u00e1 t\u1ed1t, n\u1ed5i ti\u1ebfng. Bkav \u0111\u00e3 t\u1eadn d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 m\u1edf \u0111\u1ea7u d\u1ef1 lu\u1eadn.<\/p>\n

Ti\u1ebfp sau l\u00e0 t\u1eeb t\u1eeb r\u00f2 r\u1ec9 th\u00f4ng tin v\u1ec1 Bphone2, l\u00fac th\u00ec b\u1ea3n m\u1ea1ch, khi th\u00ec c\u1ea5u h\u00ecnh… c\u1ee9 th\u1ebf m\u00e0 t\u1ea1o s\u00f3ng d\u01b0 lu\u1eadn v\u00e0 th\u1ea9m th\u1ea5u v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 \u0111\u1ebfn c\u00e1i Gi\u1ea5y m\u1eddi d\u1ef1 bu\u1ed5i ra m\u1eaft Bphone2 m\u1edbi \u0111\u1ed9c \u0111\u00e1o l\u00e0m sao, l\u00e0m cho gi\u1edbi truy\u1ec1n th\u00f4ng ph\u1ea3i quan t\u00e2m, nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. \u0110\u1ea1t \u0111\u1ebfn \u0111\u1ec9nh cao l\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t chi\u00eau marketing c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0m, nh\u01b0ng trong c\u00e1c doanh nghi\u1ec7p khoa h\u1ecdc \u00edt th\u1ea5y doanh nghi\u1ec7p n\u00e0o t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m “ho\u00e0nh tr\u00e1ng” nh\u01b0 s\u1ea3n ph\u1ea9m Bphone 1 v\u00e0 Bphone 2 c\u00f3 l\u1ebd c\u0169ng kh\u00f4ng k\u00e9m.<\/p>\n

Lu\u00f4n tin t\u01b0\u1edfng, t\u1ef1 h\u00e0o v\u1ec1 tr\u00ed tu\u1ec7 ng\u01b0\u1eddi Vi\u1ec7t<\/strong><\/p>\n

Ni\u1ec1m t\u1ef1 h\u00e0o, tinh th\u1ea7n c\u1ee7a m\u1ed9t qu\u1ed1c gia l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a chi\u00eau marketing g\u1ecdi l\u00e0 “Marketing d\u1ef1a tr\u00ean tinh th\u1ea7n d\u00e2n t\u1ed9c”. Chi\u00eau th\u1ee9c n\u00e0y kh\u00f4ng m\u1edbi nh\u01b0ng ch\u1eb3ng bao gi\u1edd c\u0169, nhi\u1ec1u n\u01b0\u1edbc v\u1eabn d\u00f9ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 k\u00eau g\u1ecdi ng\u01b0\u1eddi d\u00e2n \u1ee7ng h\u1ed9 h\u00e0ng n\u1ed9i.<\/p>\n

Ng\u01b0\u1eddi b\u1ea1n t\u00f4i \u0111i Myanmar v\u1ec1 c\u00f3 k\u1ec3 nhi\u1ec1u chuy\u1ec7n, nh\u01b0ng c\u00f3 chuy\u1ec7n g\u1ea7n gi\u1ed1ng nh\u01b0 phong tr\u00e0o “Ng\u01b0\u1eddi Vi\u1ec7t Nam \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t”. C\u00e1c chu\u1ed7i si\u00eau th\u1ecb City Mart t\u1ea1i Myanmar c\u00f3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o r\u1ea5t l\u1edbn mang t\u00ean “Pride of Myanmar”(Ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a Myanmar). T\u1ea5t c\u1ea3 c\u00e1c h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c d\u00e1n nh\u00e3n “Pride of Myanmar” \u0111\u1ec1u l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc, t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng truy\u1ec1n th\u1ed1ng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y nh\u1eb1m b\u1ea3o v\u1ec7 h\u00e0ng n\u1ed9i \u0111\u1ecba g\u00f3p ph\u1ea7n gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc n\u00e0y ph\u00e1t tri\u1ec3n.<\/p>\n

C\u00f2n anh Ho\u00e0ng V\u0103n Nam, Gi\u00e1m \u0111\u1ed1c m\u1ed9t C\u00f4ng ty xu\u1ea5t kh\u1ea9u lao \u0111\u1ed9ng sang Nh\u1eadt, th\u01b0\u1eddng xuy\u00ean \u0111\u1eb7t ch\u00e2n t\u1edbi \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y, cho bi\u1ebft: “Nhi\u1ec1u n\u01a1i b\u00e1n h\u00e0ng \u1edf Nh\u1eadt x\u1ebfp s\u1ea3n ph\u1ea9m th\u00e0nh hai b\u00ean r\u00f5 r\u1ec7t: M\u1ed9t b\u00ean ghi h\u00e0ng s\u1ea3n xu\u1ea5t t\u1ea1i Trung Qu\u1ed1c, m\u1ed9t b\u00ean ghi h\u00e0ng s\u1ea3n xu\u1ea5t t\u1ea1i Nh\u1eadt B\u1ea3n v\u1edbi gi\u00e1 \u0111\u1eaft g\u1ea5p \u0111\u00f4i. Nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n v\u1eabn mua h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ea3o v\u1ec7 h\u00e0ng n\u1ed9i”.<\/p>\n

T\u1eeb n\u0103m 2011, h\u00e3ng bia Budweiser n\u1ed5i ti\u1ebfng c\u1ee7a M\u1ef9 cho ra m\u1eaft nh\u1eefng lon bia d\u00e0nh ri\u00eang cho m\u00f9a h\u00e8 v\u1edbi h\u00ecnh \u1ea3nh qu\u1ed1c k\u1ef3 M\u1ef9 v\u00e0 n\u1eef th\u1ea7n t\u1ef1 do nh\u1eb1m th\u1ec3 hi\u1ec7n l\u00f2ng y\u00eau n\u01b0\u1edbc. \u00d4ng Tosh Hall, Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o c\u1ee7a C\u00f4ng ty x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u JKR, n\u00f3i: “Ch\u00fang t\u00f4i ngh\u0129 kh\u00f4ng c\u00f3 g\u00ec mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng M\u1ef9 h\u01a1n l\u00e0 Budweiser”.<\/em> Khi b\u1ea1n c\u1ea7m m\u1ed9t lon Budweiser trong tay, c\u0169ng c\u00f3 ngh\u0129a r\u1eb1ng “America in your hands” (N\u01b0\u1edbc M\u1ef9 trong tay b\u1ea1n).<\/p>\n

C\u00f2n ng\u01b0\u1eddi H\u00e0n Qu\u1ed1c \u0111\u01b0a phim n\u1ed9i \u0111\u1ecba chi\u1ebfu v\u00e0o gi\u1edd v\u00e0ng tr\u00ean truy\u1ec1n h\u00ecnh. C\u00e1c di\u1ec5n vi\u00ean trong phim c\u0169ng d\u00f9ng h\u00e0ng do H\u00e0n Qu\u1ed1c s\u1ea3n xu\u1ea5t,v\u00ed nh\u01b0 \u0111i\u1ec7n tho\u1ea1i Samsung, ch\u1ee9 kh\u00f4ng ph\u1ea3i iPhone.<\/p>\n

S\u1ea3n xu\u1ea5t ra m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 kh\u00f3, \u0111\u1ea1t t\u1edbi t\u1ea7m trung, t\u1ea7m cao c\u1ea5p l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n. \u0110\u1ebfn nay tr\u00ean th\u1ebf gi\u1edbi v\u1eabn ch\u1ec9 v\u00e0i qu\u1ed1c gia nh\u01b0 M\u1ef9, Trung Qu\u1ed1c, H\u00e0n qu\u1ed1c, Nh\u1eadt B\u1ea3n, Nga, \u1ea4n \u0110\u1ed9 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c smartphone. Vi\u1ec7t Nam l\u1ecdt v\u00e0o \u0111\u01b0\u1ee3c danh s\u00e1ch \u0111\u00f3, th\u1eadt \u0111\u00e1ng t\u1ef1 h\u00e0o! C\u00e1c chi ti\u1ebft nh\u01b0 bo m\u1ea1ch, khung m\u00e1y, loa \u0111\u1ec1u \u0111\u01b0\u1ee3c Bkav t\u1ef1 thi\u1ebft k\u1ebf v\u00e0 gia c\u00f4ng b\u1edfi c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 nh\u00e0 m\u00e1y \u0111\u1eb7t t\u1ea1i Vi\u1ec7t Nam. Bkav \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ecbnh v\u1ecb Bphone l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m Vi\u1ec7t Nam c\u00f3 th\u1ec3 s\u00e1nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i.<\/p>\n

D\u00f9 marketing c\u00f3 theo chi\u00eau th\u1ee9c n\u00e0o c\u0169ng v\u1eabn l\u00e0 chuy\u1ec7n sau c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ed1 ph\u1eadn m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u, s\u00e1ng t\u1ea1o, s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng, c\u00f3 th\u1ec3 c\u1ea1nh tranh ngang b\u1eb1ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f9ng ng\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u1eadp kh\u1ea9u. Bkav \u0111\u00e3 \u00fd th\u1ee9c r\u1ea5t r\u00f5 \u0111i\u1ec1u \u0111\u00f3, r\u00fat ra \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00e0i h\u1ecdc kinh nghi\u1ec7m t\u1eeb Bphone 1 v\u00e0 \u0111\u00e3 n\u1ed7 l\u1ef1c s\u1ea3n xu\u1ea5t Bphone 2 sao cho \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Nh\u00e2n Bphone 2 s\u1eafp ra m\u1eaft, \u00f4ng Ng\u00f4 Nguy\u00ean Kha CEO v\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp h\u00e3ng \u0111i\u1ec7n tho\u1ea1i th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Mobiistar \u0111\u00e3 c\u00f3 nh\u1eefng chia s\u1ebb \u0111\u1ea7y th\u00fa v\u1ecb: “Th\u1ecb tr\u01b0\u1eddng smartphone Vi\u1ec7t Nam r\u1ea5t c\u1ea7n c\u00f3 th\u00eam nhi\u1ec1u tay ch\u01a1i nh\u01b0 Bkav. Nh\u00ecn v\u00e0o chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i Bphone, t\u00f4i th\u1ea5y r\u1ea5t kh\u00e2m ph\u1ee5c \u0111\u1ed9i ng\u0169 Bkav.T\u00f4i nh\u00ecn th\u1ea5y \u1edf h\u1ecd s\u1ef1 n\u1ed7 l\u1ef1c \u0111\u01b0a s\u1ea3n ph\u1ea9m Vi\u1ec7t t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u00f3 m\u1edbi ra l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng tr\u00e2n tr\u1ecdng”<\/em>. Ng\u01b0\u1eddi trong “s\u00e2n ch\u01a1i \u0111i\u1ec7n tho\u1ea1i” m\u00e0 t\u1ecf ra “t\u00e2m ph\u1ee5c, kh\u1ea9u ph\u1ee5c” nh\u01b0 v\u1eady th\u1eadt \u0111\u00e1ng \u0111\u1ec3 cho ch\u00fang ta suy ng\u1eabm . Xin tr\u00edch comment v\u1ec1 c\u1ee7a nicknam Ph\u00f9 V\u0103n T\u1ea5n, sau khi \u0111\u1ecdc tin t\u1ee9c v\u1ec1 Bphone 2: “M\u1ecdi ng\u01b0\u1eddi h\u00e3y \u1ee7ng h\u1ed9 h\u00e0ng Vi\u1ec7t Nam nh\u01b0 c\u00e1c n\u01b0\u1edbc kh\u00e1c \u0111\u1ec1u \u1ee7ng h\u1ed9 h\u00e0ng c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf th\u00ec \u0111\u1ea5t n\u01b0\u1edbc m\u1edbi ph\u00e1t tri\u1ec3n v\u00e0 ngo\u1ea1i t\u1ec7 s\u1ebd kh\u00f4ng xu\u1ea5t ra n\u01b0\u1edbc ngo\u00e0i”. V\u00e0 c\u1ee9 nh\u00ecn v\u00e0o s\u1ed1 ng\u01b0\u1eddi “\u0111\u1eb7t g\u1ea1ch” mua Bphone2 t\u0103ng d\u1ea7n c\u0169ng ph\u1ea7n n\u00e0o th\u1ec3 hi\u1ec7n tinh th\u1ea7n ng\u01b0\u1eddi Vi\u1ec7t Nam \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t Nam.<\/p>\n

Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t s\u1ed1 b\u1ea1n \u0111\u1ecdc ch\u01b0a c\u1ea3m th\u00f4ng v\u1edbi n\u1ed7i tr\u0103n tr\u1edf, v\u1ea5t v\u1ea3 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m ra s\u1ea3n ph\u1ea9m, v\u1eabn b\u00e1m v\u00edu v\u00e0o m\u1ed9t v\u00e0i khi\u1ebfm khuy\u1ebft Bphone 1 \u0111\u1ec3 d\u00e8 b\u1ec9u, th\u1eadm ch\u00ed v\u0103ng t\u1ee5c, l\u00e0m x\u1ea5u \u0111i v\u0103n h\u00f3a giao ti\u1ebfp trong m\u00f4i tr\u01b0\u1eddng m\u1ea1ng, \u0111\u00f3 c\u00f2n l\u00e0 s\u1ef1 x\u00fac ph\u1ea1m t\u1edbi c\u00e1 nh\u00e2n, t\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 ch\u00ea s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 ch\u01b0a ho\u00e0n thi\u1ec7n, kh\u00f4ng mua nh\u01b0ng h\u00e3y d\u00f9ng nh\u1eefng l\u1eddi g\u00f3p \u00fd ch\u00e2n th\u00e0nh \u0111\u1ec3 doanh nghi\u1ec7p l\u00e0m ra nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n, \u0111\u00f3 c\u0169ng l\u00e0 c\u00e1ch \u1ee7ng h\u1ed9 h\u00e0ng Vi\u1ec7t Nam.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i, l\u00f2ng y\u00eau n\u01b0\u1edbc v\u00e0 marketing l\u00e0 2 y\u1ebfu t\u1ed1 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p \u0111\u1ec3 mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing kh\u01a1i g\u1ee3i tinh th\u1ea7n d\u00e2n t\u1ed9c \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p Vi\u1ec7t Nam th\u1ef1c hi\u1ec7n trong th\u1eddi gian qua kh\u00f4ng ch\u1ec9 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch nh\u01b0 doanh s\u1ed1 hay \u1ea5n t\u01b0\u1ee3ng \u0111\u1eb9p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n c\u1ed1ng hi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb cao c\u1ea3 h\u01a1n cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 \u0111\u1ea5t n\u01b0\u1edbc. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ea1i di\u1ec7n cho m\u1ed9t qu\u1ed1c gia, m\u1ed9t v\u00f9ng l\u00e3nh th\u1ed5, s\u1ebd t\u1ea1o ra “s\u1ee9c m\u1ea1nh m\u1ec1m” cho qu\u1ed1c gia, l\u00e3nh th\u1ed5 \u0111\u00f3. C\u1ee9 nh\u00ecn v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Bkav th\u00ec h\u1ecd \u0111ang ph\u1ea5n \u0111\u1ea5u nh\u1eafm theo h\u01b0\u1edbng \u0111\u00f3. R\u1ea5t \u0111\u00e1ng tr\u00e2n tr\u1ecdng, c\u1ed5 v\u0169.<\/p>\n

vnreview.vn<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bphone l\u00e0 chi\u1ebfc smartphone “Made in Vietnam” g\u00e2y x\u00f4n xao d\u01b0 lu\u1eadn su\u1ed1t 2 n\u0103m qua, cao tr\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m ra m\u1eaft v\u00e0o n\u0103m 2015. V\u00e0 t\u1eeb khi r\u00f2 r\u1ec9 tin t\u1ee9c v\u1ec1 Bphone t\u00e1i xu\u1ea5t, kh\u00f4ng ch\u1ec9 \u201cl\u00e0ng c\u00f4ng ngh\u1ec7\u201d tr\u1edf\u2026 Bphone l\u00e0 chi\u1ebfc smartphone “Made in Vietnam” g\u00e2y x\u00f4n xao d\u01b0 lu\u1eadn …<\/p>\n","protected":false},"author":4,"featured_media":12738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-12737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\nBphone \u0111\u01b0\u1ee3c marketing theo nh\u1eefng chi\u00eau th\u1ee9c n\u00e0o? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/bphone-duoc-marketing-theo-nhung-chieu-thuc-nao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bphone \u0111\u01b0\u1ee3c marketing theo nh\u1eefng chi\u00eau th\u1ee9c n\u00e0o? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Bphone l\u00e0 chi\u1ebfc smartphone “Made in Vietnam” g\u00e2y x\u00f4n xao d\u01b0 lu\u1eadn su\u1ed1t 2 n\u0103m qua, cao tr\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m ra m\u1eaft v\u00e0o n\u0103m 2015. 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