{"id":12908,"date":"2017-08-10T15:14:23","date_gmt":"2017-08-10T08:14:23","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12908"},"modified":"2024-09-30T17:51:02","modified_gmt":"2024-09-30T10:51:02","slug":"vi-sao-doanh-nghiep-thuong-mai-dien-tu-van-kho-goi-von","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-doanh-nghiep-thuong-mai-dien-tu-van-kho-goi-von\/","title":{"rendered":"V\u00ec sao doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn kh\u00f3 g\u1ecdi v\u1ed1n?"},"content":{"rendered":"

Di\u1ec5n \u0111\u00e0n kinh t\u1ebf t\u01b0 nh\u00e2n Vi\u1ec7t Nam l\u1ea7n th\u1ee9 2 (ng\u00e0y 31\/7) x\u00e1c \u0111\u1ecbnh kinh t\u1ebf s\u1ed1 l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c doanh nghi\u1ec7p t\u01b0 nh\u00e2n quan t\u00e2m. Tuy nhi\u00ean, \u00f4ng Tr\u1ea7n Tr\u1ecdng Tuy\u1ebfn – T\u1ed5ng th\u01b0 k\u00fd Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam nh\u1eadn x\u00e9t trong b\u1ed1i c\u1ea3nh h\u1ea7u h\u1ebft doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 v\u1eeba v\u00e0 nh\u1ecf th\u00ec: “Ngu\u1ed3n v\u1ed1n \u0111ang r\u1ea5t h\u1ea1n ch\u1ebf\u201d.\u00a0<\/strong><\/p>\n

* T\u1ea1i sao m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c cho l\u00e0 ti\u1ec1m n\u0103ng th\u00ec doanh nghi\u1ec7p l\u1ea1i kh\u00f3 g\u1ecdi v\u1ed1n, th\u01b0a \u00f4ng?<\/em><\/strong>
\n<\/em><\/p>\n

– Vi\u1ec7c vay v\u1ed1n c\u1ee7a doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 kh\u00f4ng kh\u1ea3 thi n\u1ebfu x\u00e9t theo c\u00e1c \u0111i\u1ec1u ki\u1ec7n cho vay c\u1ee7a ng\u00e2n h\u00e0ng hi\u1ec7n nay, n\u00ean nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ph\u00e1t tri\u1ec3n l\u00ean m\u1ed9t quy m\u00f4 nh\u1ea5t \u0111\u1ecbnh \u0111ang thi\u1ebfu v\u1ed1n.<\/p>\n

Doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n g\u1ecdi v\u1ed1n \u0111\u1ec3 c\u00f3 th\u00eam v\u1ed1n kinh doanh v\u00e0 khai th\u00e1c l\u1ee3i th\u1ebf, kinh nghi\u1ec7m t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c. Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u00f3 quy m\u00f4 4 t\u1ef7 USD nh\u01b0ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ec9 l\u1ef1a ch\u1ecdn nh\u1eefng doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t \u0111\u1ec3 r\u00f3t v\u1ed1n.<\/p>\n\"\"\n

N\u0103m 2016, \u0111\u00e3 c\u00f3 t\u1edbi 32% s\u1ed1 doanh nghi\u1ec7p thi\u1ebft l\u1eadp quan h\u1ec7 kinh doanh v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c n\u01b0\u1edbc ngo\u00e0i th\u00f4ng qua k\u00eanh tr\u1ef1c tuy\u1ebfn, 11% doanh nghi\u1ec7p ch\u1ecdn tham gia c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 website. Do \u0111\u00f3, vi\u1ec7c c\u00f3 h\u00e0ng tr\u0103m doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1ecdi v\u1ed1n, nh\u01b0ng ch\u1ec9 v\u00e0i doanh nghi\u1ec7p th\u00e0nh c\u00f4ng tr\u1edf th\u00e0nh chuy\u1ec7n b\u00ecnh th\u01b0\u1eddng.<\/p>\n

* Tr\u01b0\u1edbc \u0111\u00e2y c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng t\u1eadp trung g\u1ecdi v\u1ed1n t\u1eeb c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0, nh\u01b0ng g\u1ea7n \u0111\u00e2y c\u00f3 xu h\u01b0\u1edbng g\u1ecdi v\u1ed1n t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n, c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean th\u1ebf gi\u1edbi c\u00f3 c\u00f9ng l\u0129nh v\u1ef1c kinh doanh. \u00d4ng nh\u1eadn x\u00e9t th\u1ebf n\u00e0o v\u1ec1 \u0111i\u1ec1u n\u00e0y?<\/em><\/strong>
\n<\/em><\/p>\n

– Doanh nghi\u1ec7p l\u1ea7n \u0111\u1ea7u g\u1ecdi v\u1ed1n, kh\u1ea3 n\u0103ng s\u1ebd cao h\u01a1n n\u1ebfu g\u1ecdi v\u1ed1n t\u1eeb c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0, b\u1edfi quan \u0111i\u1ec3m c\u00e1c qu\u1ef9 l\u00e0 \u0111\u1ea7u t\u01b0 sinh l\u1eddi. Vi\u1ec7c g\u1ecdi v\u1ed1n t\u1eeb c\u00e1c c\u00f4ng ty hay t\u1eadp \u0111o\u00e0n th\u01b0\u1eddng l\u00e0 v\u00f2ng sau, khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 quy m\u00f4 kh\u00e1 l\u1edbn.<\/p>\n

* Nh\u01b0 \u00f4ng n\u00f3i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 “cu\u1ed9c ch\u01a1i” kh\u00f4ng d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p thi\u1ebfu ti\u1ec1m l\u1ef1c?<\/em><\/strong>
\n<\/em><\/p>\n

– \u0110\u1ebfn nay, h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ea1t y\u00eau c\u1ea7u, v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf ch\u00ednh c\u00e1c th\u00e0nh ph\u1ea7n tham gia th\u1ecb tr\u01b0\u1eddng. Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh k\u00ecm h\u00e3m s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u1ea1nh \u0111\u00f3, vi\u1ec7c doanh nghi\u1ec7p v\u1eabn duy tr\u00ec ph\u01b0\u01a1ng th\u1ee9c kinh doanh theo m\u00f9a v\u1ee5, kh\u00f4ng gi\u1eef uy t\u00edn l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do c\u1ea3n tr\u1edf ti\u1ebfp c\u1eadn v\u1ed1n, t\u0103ng quy m\u00f4 v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

Hi\u1ec7n nay, tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 qu\u1ef9 \u0111\u1ea7u t\u01b0 ho\u1ea1t \u0111\u1ed9ng, nh\u01b0 Cyber Agent c\u1ee7a Nh\u1eadt B\u1ea3n, Golden Gate Venture c\u1ee7a Singapore hay IDG c\u1ee7a M\u1ef9, nh\u01b0ng huy \u0111\u1ed9ng v\u1ed1n t\u1eeb c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Ngu\u1ed3n \u0111\u1ea7u t\u01b0 t\u1eeb c\u00e1c qu\u1ef9 n\u00e0y r\u1ea5t l\u1edbn nh\u01b0ng nhi\u1ec1u doanh nghi\u1ec7p n\u01b0\u1edbc ta l\u1ea1i kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed c\u1ee7a h\u1ecd.<\/p>\n

* V\u1eady g\u1ecdi v\u1ed1n, theo kinh nghi\u1ec7m c\u1ee7a \u00f4ng, doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec?<\/em><\/strong>
\n<\/em><\/p>\n

– Vi\u1ec7c ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet b\u1ecf ra s\u1ed1 ti\u1ec1n trung b\u00ecnh l\u00ean t\u1edbi 160 USD\/n\u0103m cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 g\u00f3p ph\u1ea7n quan tr\u1ecdng l\u00e0m cho t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ea1t t\u1edbi 22%, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ean t\u1edbi 28%.<\/p>\n

V\u00ec v\u1eady, kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tr\u01b0\u1edbc h\u1ebft doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o l\u00e0m th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u00e1n h\u00e0ng, ch\u1ec9 n\u00ean g\u1ecdi v\u1ed1n khi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m nh\u1ea5t \u0111\u1ecbnh trong kinh doanh. Kh\u1ea3 n\u0103ng g\u1ecdi v\u1ed1n th\u00e0nh c\u00f4ng s\u1ebd cao h\u01a1n khi doanh nghi\u1ec7p c\u00f3 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 doanh thu t\u0103ng tr\u01b0\u1edfng. \u0110\u00e3 c\u00f3 doanh nghi\u1ec7p l\u1ea7n \u0111\u1ea7u g\u1ecdi v\u1ed1n kh\u00f4ng th\u00e0nh c\u00f4ng, nh\u01b0ng ba n\u0103m sau \u0111\u00e3 g\u1ecdi \u0111\u01b0\u1ee3c v\u1ed1n.<\/p>\n

Theo th\u1ed1ng k\u00ea c\u1ee7a WeAreSocial, n\u0103m 2016, Vi\u1ec7t Nam c\u00f3 h\u01a1n 50,5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet, t\u0103ng 53% so v\u1edbi 2015, c\u00f3 \u0111\u1ebfn 33,3 tri\u1ec7u ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng online, \u0111\u00e3 \u0111em v\u1ec1 cho th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 1,8 t\u1ef7 USD. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam c\u00f2n t\u0103ng m\u1ea1nh, c\u00f3 th\u1ec3 l\u00ean t\u1edbi 30 – 50%\/n\u0103m v\u00e0 \u0111\u1ea1t 10 t\u1ef7 USD trong 5 n\u0103m t\u1edbi. Nhi\u1ec1u kh\u1ea3 n\u00e2ng vi\u1ec7c g\u1ecdi v\u1ed1n c\u1ee7a doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khi \u0111\u00f3 s\u1ebd b\u1edbt kh\u00f3 h\u01a1n.<\/p>\n

* C\u00e1m \u01a1n \u00f4ng!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Di\u1ec5n \u0111\u00e0n kinh t\u1ebf t\u01b0 nh\u00e2n Vi\u1ec7t Nam l\u1ea7n th\u1ee9 2 (ng\u00e0y 31\/7) x\u00e1c \u0111\u1ecbnh kinh t\u1ebf s\u1ed1 l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c doanh nghi\u1ec7p t\u01b0 nh\u00e2n quan t\u00e2m. Tuy nhi\u00ean, \u00f4ng Tr\u1ea7n Tr\u1ecdng Tuy\u1ebfn – T\u1ed5ng th\u01b0 k\u00fd Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam nh\u1eadn x\u00e9t trong b\u1ed1i c\u1ea3nh h\u1ea7u …<\/p>\n","protected":false},"author":4,"featured_media":12909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,68],"tags":[],"class_list":["post-12908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-ban-le","category-tai-chinh-quan-ly"],"yoast_head":"\nV\u00ec sao doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn kh\u00f3 g\u1ecdi v\u1ed1n? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-doanh-nghiep-thuong-mai-dien-tu-van-kho-goi-von\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ec sao doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn kh\u00f3 g\u1ecdi v\u1ed1n? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Di\u1ec5n \u0111\u00e0n kinh t\u1ebf t\u01b0 nh\u00e2n Vi\u1ec7t Nam l\u1ea7n th\u1ee9 2 (ng\u00e0y 31\/7) x\u00e1c \u0111\u1ecbnh kinh t\u1ebf s\u1ed1 l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c doanh nghi\u1ec7p t\u01b0 nh\u00e2n quan t\u00e2m. 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