{"id":12936,"date":"2017-08-10T16:07:10","date_gmt":"2017-08-10T09:07:10","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=12936"},"modified":"2017-08-10T16:07:10","modified_gmt":"2017-08-10T09:07:10","slug":"ap-luc-tu-cac-hang-thoi-trang-ngoai-2","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/ap-luc-tu-cac-hang-thoi-trang-ngoai-2\/","title":{"rendered":"\u00c1p l\u1ef1c t\u1eeb c\u00e1c h\u00e3ng th\u1eddi trang ngo\u1ea1i"},"content":{"rendered":"

Vi\u1ec7t Nam l\u00e0 “c\u01b0\u1eddng qu\u1ed1c” xu\u1ea5t kh\u1ea9u h\u00e0ng d\u1ec7t may v\u1edbi doanh s\u1ed1 h\u00e0ng ch\u1ee5c t\u1ef7 USD t\u1eeb n\u0103m 2010, nh\u01b0ng d\u01b0\u1eddng nh\u01b0 v\u1eabn ch\u1eadp ch\u1eefng tr\u00ean “b\u1ea3n \u0111\u1ed3 th\u1eddi trang”.<\/strong><\/p>\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, c\u00e1c h\u00e3ng th\u1eddi trang n\u01b0\u1edbc ngo\u00e0i thu\u1ed9c ph\u00e2n kh\u00fac trung b\u00ecnh nh\u01b0 GAP, Topshop, Mango, Forever 21 (F21), Zara, Warehouse, Lee c\u00f3 m\u1eb7t ng\u00e0y c\u00e0ng nhi\u1ec1u. M\u1edbi \u0111\u00e2y th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c ph\u00e2n kh\u00fac trung c\u1ea5p c\u1ee7a H&M \u0111\u00e3 xu\u1ea5t hi\u1ec7n, v\u00e0 s\u1eafp t\u1edbi l\u00e0 nh\u00e3n h\u00e0ng th\u1eddi trang Diskies (Nh\u1eadt) c\u00e0ng t\u1ea1o s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c th\u1eddi trang b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam. \u00c1p l\u1ef1c \u0111ang \u0111\u00e8 n\u1eb7ng l\u00ean c\u00e1c doanh nghi\u1ec7p n\u1ed9i.
\n<\/strong><\/p>\n

Tr\u00e1i v\u1edbi nh\u1eefng lo ng\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p may m\u1eb7c khi TPP kh\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c thi, c\u00e1c nh\u00e3n h\u00e0ng th\u1eddi trang n\u01b0\u1edbc ngo\u00e0i v\u1eabn li\u00ean ti\u1ebfp c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam.\u00a0\u1ee8\u01a1c t\u00ednh th\u1ecb tr\u01b0\u1eddng may m\u1eb7c trong n\u01b0\u1edbc \u1edf m\u1ee9c 4,5 t\u1ef7 USD\/n\u0103m. Song theo t\u00ednh to\u00e1n c\u1ee7a T\u1eadp \u0111o\u00e0n D\u1ec7t may Vi\u1ec7t Nam (Vinatex), \u0111\u00f3 v\u1eabn ch\u01b0a ph\u1ea3i l\u00e0 con s\u1ed1 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn c\u00e1c doanh nghi\u1ec7p d\u1ec7t may ch\u00fa tr\u1ecdng c\u1ee7ng c\u1ed1 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba.<\/p>\n

\u0110\u1ea1i di\u1ec7n Vinanex – TG\u0110 L\u00ea Ti\u1ebfn T\u01b0\u1eddng t\u1eebng ph\u00e2n t\u00edch v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi b\u00e1o gi\u1edbi r\u1eb1ng, n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t c\u1ee7a ng\u00e0nh d\u1ec7t may Vi\u1ec7t Nam hi\u1ec7n \u0111\u00e3 v\u01b0\u1ee3t ng\u01b0\u1ee1ng 35 t\u1ef7 USD\/n\u0103m, do \u0111\u00f3 v\u1edbi quy m\u00f4 4,5 t\u1ef7 USD c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba ch\u01b0a th\u1ef1c s\u1ef1 t\u1ea1o b\u1ec7 \u0111\u1ee1 v\u1eefng ch\u1eafc cho c\u00e1c doanh nghi\u1ec7p may m\u1eb7c c\u00e2n b\u1eb1ng \u0111\u1ea7u ra khi th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u suy gi\u1ea3m.<\/p>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 thi\u1ec7t th\u00f2i c\u1ee7a ng\u00e0nh d\u1ec7t may Vi\u1ec7t Nam so v\u1edbi c\u00e1c n\u01b0\u1edbc kh\u00e1c nh\u01b0 Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9, Malaysia – nh\u1eefng qu\u1ed1c gia s\u1edf h\u1eefu th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 h\u00e0ng d\u1ec7t may n\u1ed9i \u0111\u1ecba v\u1edbi con s\u1ed1 l\u1edbn h\u01a1n kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u c\u1ee7a ng\u00e0nh c\u00f3 khi g\u1ea5p v\u00e0i ba l\u1ea7n.<\/p>\n

H\u00e0ng n\u1ed9i \u0111\u1ecba: Kh\u00f3 tr\u0103m b\u1ec1<\/strong><\/p>\n

T\u1ea1i \u0111\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean 2017 v\u00e0o trung tu\u1ea7n th\u00e1ng 6 v\u1eeba qua, Vinatex cho bi\u1ebft, n\u0103m 2016 l\u00e0 m\u1ed9t n\u0103m kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi ng\u00e0nh, h\u1ea7u nh\u01b0 c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1eadp kh\u1ea9u l\u1edbn h\u00e0ng d\u1ec7t may Vi\u1ec7t Nam \u0111\u1ec1u gi\u1ea3m, trong \u0111\u00f3 M\u1ef9 gi\u1ea3m 3,4%, Nh\u1eadt B\u1ea3n gi\u1ea3m 2,6%, H\u00e0n Qu\u1ed1c gi\u1ea3m 2,1%. C\u0169ng theo b\u00e1o c\u00e1o n\u00e0y, n\u0103m 2017 v\u1eabn c\u00f2n kh\u00e1 v\u1ea5t v\u1ea3 \u0111\u1ed1i v\u1edbi ng\u00e0nh may m\u1eb7c Vi\u1ec7t Nam.<\/p>\n

Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a C\u00f4ng ty Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng VIRAC, quy m\u00f4 ti\u00eau th\u1ee5 n\u1ed9i \u0111\u1ecba c\u1ee7a h\u00e0ng d\u1ec7t may Vi\u1ec7t Nam kh\u00e1 h\u1ea1n ch\u1ebf so v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c. Nguy\u00ean nh\u00e2n l\u00e0 do chi ti\u00eau b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t cho h\u00e0ng may m\u1eb7c c\u00f2n th\u1ea5p.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p may m\u1eb7c c\u1ee7a Vi\u1ec7t Nam khi tham gia ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba c\u00f2n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi 2 v\u1ea5n \u0111\u1ec1 l\u1edbn. Th\u1ee9 nh\u1ea5t l\u00e0 s\u1ee9c \u00e9p c\u1ea1nh tranh c\u1ee7a h\u00e0ng nh\u00e1i, h\u00e0ng gi\u1ea3 v\u00e0 h\u00e0ng nh\u1eadp kh\u1ea9u qua \u0111\u01b0\u1eddng ti\u1ec3u ng\u1ea1ch.\u00a0Th\u1ee9 hai l\u00e0 do n\u0103ng l\u1ef1c doanh nghi\u1ec7p kh\u00e1 y\u1ebfu k\u00e9m trong kh\u00e2u ph\u00e2n ph\u1ed1i, thi\u1ebft k\u1ebf m\u1eabu m\u00e3, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

VIRAC \u0111\u00e3 n\u00eau l\u00ean nh\u1eefng c\u00f4ng ty \u0111i\u1ec3n h\u00ecnh ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng “quen m\u1eb7t”, song ch\u1ec9 l\u00e0 con s\u1ed1 \u0111\u1ebfm tr\u00ean \u0111\u1ea7u ng\u00f3n tay nh\u01b0 Vi\u1ec7t Ti\u1ebfn, Nh\u00e0 B\u00e8, May 10; hay m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5c v\u1ee5 gi\u1edbi tr\u1ebb nh\u01b0 PT 2000, Ninomaxx trong h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh d\u1ec7t may c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

V\u1edbi th\u00e2m ni\u00ean trong ng\u00e0nh d\u1ec7t may, \u00f4ng Ph\u1ea1m Xu\u00e2n H\u1ed3ng – Ch\u1ee7 t\u1ecbch H\u1ed9i D\u1ec7t May Th\u00eau \u0110an TP.HCM ph\u00e2n t\u00edch, v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p d\u1ec7t may Vi\u1ec7t Nam th\u00ec ch\u1ec9 c\u00f3 ng\u01b0\u1eddi trong ng\u00e0nh l\u00e0 r\u00f5 nh\u1ea5t c\u1ea3 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu. Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u \u00fd l\u00e0 d\u00f9 doanh nghi\u1ec7p l\u1edbn hay nh\u1ecf th\u00ec \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, ng\u00e0nh d\u1ec7t may Vi\u1ec7t Nam 100% ch\u01b0a tho\u00e1t kh\u1ecfi gia c\u00f4ng.<\/p>\n

Th\u1ed1ng k\u00ea c\u1ee7a Vinatex g\u1ea7n \u0111\u00e2y cho th\u1ea5y, n\u1ebfu nh\u01b0 \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n, h\u00e0ng d\u1ec7t may Vi\u1ec7t Nam ph\u1ea3i \u0111\u1ed1i \u0111\u1ea7u v\u1edbi h\u00e0ng nh\u1eadp kh\u1ea9u kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c, th\u00ec t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p may m\u1eb7c c\u0169ng ph\u1ea3i r\u00e1o ri\u1ebft ch\u1ea1y \u0111ua th\u1ecb ph\u1ea7n v\u1edbi h\u00e0ng h\u00f3a nh\u1eadp kh\u1ea9u t\u1eeb Anh, M\u1ef9 v\u00e0 c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c ASEAN.<\/p>\n

Khi “c\u01a1n l\u0169” v\u00e0o<\/strong><\/p>\n

Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi s\u1ef1 e d\u00e8 c\u1ee7a c\u00e1c doanh nghi\u1ec7p may m\u1eb7c kh\u1ed1i n\u1ed9i, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, c\u00e1c nh\u00e3n h\u00e0ng th\u1eddi trang ngo\u1ea1i nh\u1eadp l\u1ea1i \u0111\u00e1nh gi\u00e1 cao th\u1ecb tr\u01b0\u1eddng may m\u1eb7c Vi\u1ec7t Nam. N\u1ebfu nh\u01b0 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc cho r\u1eb1ng th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba qu\u00e1 nh\u1ecf \u0111\u1ec3 h\u1ecd c\u00e2n b\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u1ea7u ra, kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao th\u00ec c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i l\u1ea1i xem Vi\u1ec7t Nam nh\u01b0 “v\u00f9ng \u0111\u1ea5t m\u1edbi” m\u00e0 h\u1ecd mu\u1ed1n khai ph\u00e1.<\/p>\n

\u0110i\u1ec3n h\u00ecnh l\u00e0 C\u00f4ng ty CP Maison, d\u00f9 ch\u1ec9 m\u1edbi 12 n\u0103m th\u00e0nh l\u1eadp nh\u01b0ng \u0111\u00e3 li\u00ean ti\u1ebfp \u0111\u01b0a c\u00e1c nh\u00e3n h\u00e0ng th\u1eddi trang qu\u1ed1c t\u1ebf ph\u00e2n kh\u00fac c\u1ea5p trung v\u00e0 cao c\u1ea5p v\u00e0o ph\u00e2n ph\u1ed1i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. M\u1eb7c cho th\u1ecb tr\u01b0\u1eddng may m\u1eb7c n\u1ed9i \u0111\u1ecba c\u00f3 nh\u1eefng l\u00fac \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh kh\u00e1 th\u0103ng tr\u1ea7m, Maison v\u1eabn \u0111\u1ec1u \u0111\u1eb7n gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng nh\u00e3n h\u00e0ng m\u1ed7i n\u0103m.<\/p>\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, Maison ph\u00e2n ph\u1ed1i 21 nh\u00e3n h\u00e0ng, trong \u0111\u00f3 c\u00f3 Christian Louboutin, Karen Millen, Coast, Max&Co, Max Mara, Oasis, Predo, Charles & Keith, NYS, c\u0169ng nh\u01b0 s\u1edf h\u1eefu 44 c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng may m\u1eb7c, th\u1eddi trang tr\u00ean th\u1ebf gi\u1edbi, kh\u00f4ng ch\u1ec9 c\u00f3 Maison m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c c\u0169ng \u0103n n\u00ean l\u00e0m ra.<\/p>\n

M\u1ed9t khi \u0111\u00e3 nh\u1eafc \u0111\u1ebfn nh\u1eefng “\u00f4ng l\u1edbn” ph\u00e2n ph\u1ed1i h\u00e0ng ngo\u1ea1i t\u1ea1i Vi\u1ec7t Nam th\u00ec kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn T\u1eadp \u0111o\u00e0n Li\u00ean Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (IPP), b\u1edfi IPP kh\u00f4ng ch\u1ec9 ph\u00e2n ph\u1ed1i c\u00e1c nh\u00e3n h\u00e0ng th\u1eddi trang ph\u00e2n kh\u00fac trung b\u00ecnh, m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u l\u00e0 nh\u00e0 b\u00e1n l\u1ebb c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m th\u1eddi trang cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Theo \u0111\u00f3, IPP \u0111\u00e3 ph\u00e1 v\u1ee1 vi\u1ec7c ph\u00e2n ph\u1ed1i nh\u00e3n h\u00e0ng Mango c\u1ee7a Maison, khi ch\u00ednh th\u1ee9c \u0111\u01b0a Mango v\u1ec1 Vi\u1ec7t Nam ph\u00e2n ph\u1ed1i t\u1ea1i Crescent Mall (TP.HCM)..<\/p>\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngo\u00e0i c\u00e1c nh\u00e3n h\u00e0ng th\u1eddi trang ph\u00e2n kh\u00fac trung b\u00ecnh m\u00e0 Maison, IPP, C\u00f4ng ty CP Th\u1eddi trang S\u01a1n Kim (S\u01a1n Kim Fashion – \u0111\u01a1n v\u1ecb c\u00f3 h\u01a1n 60 n\u0103m trong l\u0129nh v\u1ef1c may m\u1eb7c) \u0111\u01b0a v\u00e0o Vi\u1ec7t Nam, c\u00e1c doanh nghi\u1ec7p n\u00e0y v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u1ecbnh v\u1ecb \u1edf nhi\u1ec1u m\u1eb7t h\u00e0ng m\u1edbi.<\/p>\n

\u0110\u01a1n c\u1eed nh\u01b0 S\u01a1n Kim Fashion, sau th\u1eddi gian nh\u01b0\u1ee3ng quy\u1ec1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed9i y, th\u1ec3 thao v\u00e0 may m\u1eb7c nh\u01b0 Jockey, Vera, Wow, J.Bus v\u00e0 kh\u00e1 th\u00e0nh c\u00f4ng trong chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb Sonkim Mode v\u1edbi g\u1ea7n 100 c\u1eeda h\u00e0ng tr\u1ef1c thu\u1ed9c v\u00e0 h\u01a1n 300 \u0111i\u1ec3m b\u00e1n, qu\u00fd I\/2017, S\u01a1n Kim Fashion v\u00e0 2 nh\u00e0 \u0111\u1ea7u t\u01b0 Nh\u1eadt l\u00e0 C\u00f4ng ty Williamson-Dickie Nh\u1eadt B\u1ea3n (\u0111\u01a1n v\u1ecb qu\u1ea3n l\u00fd nh\u00e3n h\u00e0ng th\u1eddi trang Diskies t\u1ea1i ch\u00e2u \u00c1) v\u00e0 C\u00f4ng ty Sumitex International (\u0111\u01a1n v\u1ecb ki\u1ec3m so\u00e1t b\u1ea3n quy\u1ec1n nh\u00e3n hi\u1ec7u, s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng s\u1ea3n ph\u1ea9m Dickies t\u1ea1i Vi\u1ec7t Nam) \u0111\u00e3 k\u00fd k\u1ebft h\u1ee3p t\u00e1c \u0111\u01b0a nh\u00e3n h\u00e0ng Dickies (M\u1ef9) v\u00e0o Vi\u1ec7t Nam.<\/p>\n

Theo \u0111\u00f3, v\u1edbi th\u01b0\u01a1ng v\u1ee5 n\u00e0y, S\u01a1n Kim Fashion s\u1ebd ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n nh\u00e3n h\u00e0ng Dickies t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Dickies l\u00e0 nh\u00e3n h\u00e0ng to\u00e0n c\u1ea7u, h\u01b0\u1edbng \u0111\u1ebfn ph\u00e2n kh\u00fac th\u1eddi trang c\u00f4ng s\u1edf, d\u1ea1o ph\u1ed1, ph\u1ee5 ki\u1ec7n cho gi\u1edbi tr\u1ebb t\u1ea1i h\u01a1n 100 qu\u1ed1c gia v\u1edbi h\u01a1n 700 c\u1eeda h\u00e0ng \u1edf khu v\u1ef1c ch\u00e2u \u00c1. Trong \u0111\u00f3, s\u1ea3n ph\u1ea9m ti\u00eau bi\u1ec3u c\u1ee7a Dickies l\u00e0 qu\u1ea7n kaki Dickies mang t\u00ean “874”.<\/p>\n

Th\u1eddi \u0111i\u1ec3m \u0111\u00f3, nh\u00e2n bu\u1ed5i l\u1ec5 k\u00fd k\u1ebft gi\u1eefa S\u01a1n Kim Fashion v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c Nh\u1eadt, \u0111\u00e3 c\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn \u0111\u1eb7t ra v\u1edbi \u0111\u1ea1i di\u1ec7n S\u01a1n Kim Fashion r\u1eb1ng, c\u00f3 lo ng\u1ea1i m\u1ee9c gi\u00e1 c\u1ee7a Dickies s\u1ebd kh\u00f3 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi du nh\u1eadp v\u00e0o Vi\u1ec7t Nam nh\u01b0 H&M hay Zara? Chia s\u1ebb v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u00e0 Nguy\u1ec5n H\u1ed3ng Trang – CEO S\u01a1n Kim Fashion nh\u00ecn nh\u1eadn, n\u0103m 2017, th\u1ecb tr\u01b0\u1eddng th\u1eddi trang Vi\u1ec7t Nam c\u1ea1nh tranh quy\u1ebft li\u1ec7t v\u1edbi s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang qu\u1ed1c t\u1ebf v\u1edbi ph\u00e2n kh\u00fac trung b\u00ecnh.\u00a0Do \u0111\u00f3, khi quy\u1ebft \u0111\u1ecbnh ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n Dickies, S\u01a1n Kim Fashion \u0111\u00e3 xem x\u00e9t k\u1ef9 \u0111\u1ec3 c\u00f3 m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb.<\/p>\n

Ph\u00eda S\u01a1n Kim Fashion cho bi\u1ebft, c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a Dickies s\u1ebd h\u00ecnh th\u00e0nh trong n\u0103m nay, 5 n\u0103m ti\u1ebfp theo s\u1ebd m\u1edf 30 c\u1eeda h\u00e0ng \u1edf nhi\u1ec1u t\u1ec9nh – th\u00e0nh.<\/p>\n

Ch\u01b0a bi\u1ebft vi\u1ec7c tri\u1ec3n khai \u0111\u01b0\u1ee3c th\u1ef1c thi hi\u1ec7u qu\u1ea3 ra sao, nh\u01b0ng so v\u1edbi qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u00e1c nh\u00e3n h\u00e0ng th\u1eddi trang trung c\u1ea5p ngo\u1ea1i nh\u1eadp t\u1ea1i Vi\u1ec7t Nam trong 10 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 ph\u00e2n ph\u1ed1i th\u00ec n\u1ebfu th\u00e0nh c\u00f4ng, Dickies c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed9 ph\u1ee7 l\u1edbn so v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng kh\u00e1c.<\/p>\n

Ch\u01b0a h\u1ebft, th\u01b0\u01a1ng hi\u1ec7u Uniflo c\u1ee7a Nh\u1eadt v\u1edbi h\u01a1n 2.000 c\u1eeda h\u00e0ng tr\u00ean th\u1ebf gi\u1edbi c\u0169ng “\u0111\u00e1nh ti\u1ebfng” chu\u1ea9n b\u1ecb ra m\u1eaft 2 c\u1eeda h\u00e0ng \u1edf Vi\u1ec7t Nam trong n\u0103m nay. Xa h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u Forever 21 c\u0169ng c\u00f3 m\u1eb7t \u1edf Vi\u1ec7t Nam v\u00e0o n\u0103m sau<\/p>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7t Nam l\u00e0 “c\u01b0\u1eddng qu\u1ed1c” xu\u1ea5t kh\u1ea9u h\u00e0ng d\u1ec7t may v\u1edbi doanh s\u1ed1 h\u00e0ng ch\u1ee5c t\u1ef7 USD t\u1eeb n\u0103m 2010, nh\u01b0ng d\u01b0\u1eddng nh\u01b0 v\u1eabn ch\u1eadp ch\u1eefng tr\u00ean “b\u1ea3n \u0111\u1ed3 th\u1eddi trang”. Tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, c\u00e1c h\u00e3ng th\u1eddi trang n\u01b0\u1edbc ngo\u00e0i thu\u1ed9c ph\u00e2n kh\u00fac trung b\u00ecnh nh\u01b0 GAP, Topshop, Mango, Forever 21 (F21), Zara, …<\/p>\n","protected":false},"author":4,"featured_media":12937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-12936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\n\u00c1p l\u1ef1c t\u1eeb c\u00e1c h\u00e3ng th\u1eddi trang ngo\u1ea1i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/ap-luc-tu-cac-hang-thoi-trang-ngoai-2\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1p l\u1ef1c t\u1eeb c\u00e1c h\u00e3ng th\u1eddi trang ngo\u1ea1i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7t Nam l\u00e0 “c\u01b0\u1eddng qu\u1ed1c” xu\u1ea5t kh\u1ea9u h\u00e0ng d\u1ec7t may v\u1edbi doanh s\u1ed1 h\u00e0ng ch\u1ee5c t\u1ef7 USD t\u1eeb n\u0103m 2010, nh\u01b0ng d\u01b0\u1eddng nh\u01b0 v\u1eabn ch\u1eadp ch\u1eefng tr\u00ean “b\u1ea3n \u0111\u1ed3 th\u1eddi trang”. 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