{"id":13036,"date":"2017-08-11T09:25:38","date_gmt":"2017-08-11T02:25:38","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=13036"},"modified":"2017-08-11T09:25:51","modified_gmt":"2017-08-11T02:25:51","slug":"voi-bphone-2-ceo-bkav-nguyen-tu-quang-da-bot-no","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/voi-bphone-2-ceo-bkav-nguyen-tu-quang-da-bot-no\/","title":{"rendered":"V\u1edbi Bphone 2, CEO Bkav Nguy\u1ec5n T\u1eed Qu\u1ea3ng \u0111\u00e3 b\u1edbt \u2018n\u1ed5\u2019?"},"content":{"rendered":"

Sau th\u1ea5t b\u1ea1i c\u1ee7a Bphone 1, khi cho ra \u0111\u1eddi \u2018si\u00eau ph\u1ea9m\u2019 Bphone 2, CEO Bkav Nguy\u1ec5n T\u1eed Qu\u1ea3ng \u0111\u00e3 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u1ec3 gi\u1ea3m b\u1edbt \u2018n\u1ed3ng \u0111\u1ed9\u2019 PR, b\u1edbt \u2018n\u1ed5\u2019 nh\u01b0ng d\u01b0\u1eddng nh\u01b0 v\u1eabn thi\u1ebfu m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c pha n\u01b0\u1edbc chanh m\u00e0 qu\u00ean th\u00eam \u0111\u01b0\u1eddng.<\/strong><\/p>\n

Bkav ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, chi\u1ebfc Bphone 2 hay c\u00f2n g\u1ecdi l\u00e0 Bphone 2017. V\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u00f3 l\u00e0 s\u1ef1 t\u00f2 m\u00f2, s\u1ef1 nghi ho\u1eb7c \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m l\u1ea7n n\u00e0y. C\u00f2n \u0111\u1ed1i v\u1edbi \u00f4ng Nguy\u1ec5n C\u1ea3nh Hi\u1ec7p, th\u00e0nh vi\u00ean C\u1ed9ng \u0111\u1ed3ng Marketing Vi\u1ec7t Nam, \u0111\u00e2y l\u00e0 CH\u1ea4T c\u1ee7a ng\u01b0\u1eddi \u0111i ti\u00ean phong \u0111\u1ee9ng l\u00ean sau nh\u1eefng l\u1ea7n v\u1ea5p ng\u00e3. B\u1edfi l\u1ebd, b\u1ea5t k\u1ec3 ai l\u00e0 ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p \u0111\u1ec1u c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c 4 n\u0103m thai ngh\u00e9n s\u1ea3n ph\u1ea9m r\u1ed3i th\u1ea5t b\u1ea1i, ti\u1ebfp t\u1ee5c l\u00e0m \u0111\u1ec3 2 n\u0103m sau l\u1ea1i ra s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c l\u1edbn nh\u01b0 th\u1ebf n\u00e0o c\u1ee7a c\u1ea3 m\u1ed9t \u0111\u1ed9i ng\u0169.<\/em><\/p>\n

V\u1edbi chuy\u00ean gia truy\u1ec1n th\u00f4ng Ph\u1ea1m H\u00f9ng Th\u1eafng, Founder & CEO Vitot, Bkav r\u1ea5t \u201c\u0111\u00e1ng \u0111\u1ec3 ph\u1ea3i ng\u00e3 m\u0169 k\u00ednh n\u1ec3\u201d. Ch\u00fang t\u00f4i xin gi\u1edbi thi\u1ec7u g\u00f3c nh\u00ecn c\u1ee7a chuy\u00ean gia Ph\u1ea1m H\u00f9ng Th\u1eafng xung quanh c\u00e2u chuy\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a Bkav c\u00f9ng s\u1ef1 ra m\u1eaft c\u1ee7a s\u1ea3n ph\u1ea9m \u201cmade in Vietnam\u201d \u0111ang \u0111\u01b0\u1ee3c d\u01b0 lu\u1eadn quan t\u00e2m th\u1eddi gian n\u00e0y.<\/em><\/p>\n

Bphone 2 \u0111\u00e3 b\u1edbt \u2018n\u1ed5\u2019<\/em><\/strong><\/p>\n

\u201c<\/em>N\u1ebfu c\u00e1c b\u1ea1n d\u00e0nh th\u1eddi gian theo d\u00f5i h\u1ebft v\u1ec1 qu\u00e1 tr\u00ecnh ra m\u1eaft Bphone c\u00f9ng \u0111\u1ea7y \u0111\u1ee7 Video to\u00e0n c\u1ea3nh tr\u01b0\u1edbc v\u00e0 trong ng\u00e0y ra m\u1eaft.<\/p>\n

Th\u00ec s\u1ebd th\u1ea5y r\u1eb1ng \u0111\u00e2y \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 m\u00e0n ra m\u1eaft s\u1ea3n ph\u1ea9m c\u00f3 t\u1ea7m v\u00f3c, \u0111\u1ea7u t\u01b0 v\u00e0 h\u1ebft s\u1ee9c chuy\u00ean nghi\u1ec7p m\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

Ph\u1ea3i n\u00f3i l\u00e0 c\u0169ng \u0111\u00e1ng ph\u1ea3i ng\u1ea3 m\u0169 k\u00ednh n\u1ec3.<\/p>\n

Ti\u1ebfp \u0111\u1ebfn l\u00e0 d\u00f9 b\u1ecb n\u00e9m \u0111\u00e1 t\u01a1i b\u1eddi ch\u1ec9 v\u00ec l\u1ed7i “n\u1ed5” \u1edf phi\u00ean b\u1ea3n tr\u01b0\u1edbc k\u00e8m c\u00e1i gi\u00e1 ch\u01b0a th\u1eadt s\u1ef1 t\u01b0\u01a1ng x\u1ee9ng nh\u01b0ng CEO Bkav Nguy\u1ec5n T\u1eed Qu\u1ea3ng c\u00f9ng v\u1edbi Bphone v\u1eabn n\u1ed7 l\u1ef1c t\u00e2m huy\u1ebft ph\u00e1t tri\u1ec3n v\u1edbi c\u00e1c l\u00fd do c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

1. C\u00f3 th\u1ec3 h\u1ecd th\u1ea5y mi\u1ebfng b\u00e1nh th\u1ecb tr\u01b0\u1eddng c\u00f2n qu\u00e1 l\u1edbn.<\/p>\n

2. \u0110\u00e2m lao th\u00ec ph\u1ea3i theo lao.<\/p>\n

3. V\u00ec hi\u1ebfu th\u1eafng v\u00e0 mu\u1ed1n ch\u1ee9ng t\u1ecf.<\/p>\n

4. V\u1eabn m\u00f9 qu\u00e1ng mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u00f9ng Bkav v\u1ec1 c\u00f4ng ngh\u1ec7.<\/p>\n

5. Tinh th\u1ea7n d\u00e2n t\u1ed9c, mu\u1ed1n th\u1eadt s\u1ef1 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb n\u1ec1n c\u00f4ng ngh\u1ec7 d\u00f9 \u0111i sau th\u1ebf gi\u1edbi nh\u01b0ng v\u1eabn t\u1ef1 h\u00e0o Made in Vi\u1ec7t Nam.<\/p>\n

Ph\u1ea3i n\u00f3i r\u1eb1ng d\u00f9 v\u1edbi b\u1ea5t c\u1ee9 l\u00fd do n\u00e0o \u0111i ch\u0103ng n\u1eefa th\u00ec h\u1ecd c\u0169ng v\u1eabn v\u00f4 c\u00f9ng t\u00e2m huy\u1ebft v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau m\u00e0 \u0111\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p, doanh nh\u00e2n trong c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 c\u0169ng kh\u00f4ng d\u00e1m ngh\u0129 \u0111\u1ebfn ch\u1ee9 ch\u01b0a t\u1edbi Vi\u1ec7t Nam.<\/p>\n

Th\u1eadm ch\u00ed h\u00e3y nh\u00ecn v\u00e0o qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c h\u0103ng say c\u1ee7a h\u1ecd, nh\u1eefng \u0111\u1ed9t ph\u00e1 v\u00e0 t\u01b0 duy h\u1ecd th\u1ed5i v\u00e0o s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 l\u00e0 kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c n\u1ebfu ch\u1ec9 v\u00ec c\u00e1c l\u00fd do t\u1eeb 1 \u0111\u1ebfn 4 hi\u1ec3u m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t.<\/p>\n

\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t h\u01a1n c\u1ea3 l\u00e0 h\u1ecd ch\u1ea5p nh\u1eadn v\u01b0\u1ee3t kh\u00f3, ch\u1ea5p nh\u1eadn d\u01b0 lu\u1eadn thay v\u00ec \u0111\u1eb7t h\u00e0ng Trung Qu\u1ed1c to\u00e0n b\u1ed9 th\u00ec h\u1ecd l\u1ea1i x\u00e2y d\u1ef1ng c\u1ea3 m\u1ed9t nh\u00e0 m\u00e1y c\u00f4ng ngh\u1ec7 cao t\u1ef1 \u0111\u1ed9ng ho\u00e1 \u0111\u1eb7t ngay t\u1ea1i H\u00e0 N\u1ed9i s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m d\u00e1m ngh\u0129, d\u00e1m l\u00e0m nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

C\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y l\u00e0 v\u00f4 c\u00f9ng n\u1ed7 l\u1ef1c cho m\u1ee5c ti\u00eau cao c\u1ea3.<\/strong><\/em><\/p>\n

Th\u1ebf nh\u01b0ng sai s\u00f3t \u0111\u00f4i khi c\u0169ng b\u1edfi m\u1ed9t t\u1eeb “qu\u00e1” trong cu\u1ed9c s\u1ed1ng.<\/strong><\/em><\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi g\u1ecdi l\u00e0 n\u1ed5 qu\u00e1.<\/strong><\/em><\/p>\n

D\u00e2n trong ng\u00e0nh g\u1ecdi l\u00e0 PR th\u00e1i qu\u00e1.<\/strong><\/em><\/p>\n

V\u00e0 gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c coi l\u00e0 cao qu\u00e1 so v\u1edbi ph\u00e2n t\u00edch th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/strong><\/em><\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u00e3 x\u1ea3y ra \u1edf th\u1eddi \u0111i\u1ec3m ra m\u1eaft Bphone l\u1ea7n \u0111\u1ea7u ti\u00ean r\u1ed3i d\u1ea5u \u1ea5n \u0111\u00f3 v\u1eabn c\u00f2n m\u00e3i kh\u00f3 ngu\u00f4i ngoai.<\/strong><\/em><\/p>\n

Th\u1ebf n\u00ean d\u00f9 l\u1ea7n n\u00e0y Bphone v\u00e0 anh Qu\u1ea3ng \u0111\u00e3 nh\u1eadn ra \u0111\u1ed3ng th\u1eddi c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u1ec3 gi\u1ea3m b\u1edbt \u0111i r\u1ea5t nhi\u1ec1u v\u1ec1 PR, v\u1ec1 n\u1ed5 nh\u01b0ng d\u01b0\u1eddng nh\u01b0 v\u1eabn thi\u1ebfu m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c pha n\u01b0\u1edbc chanh m\u00e0 qu\u00ean cho th\u00eam \u0111\u01b0\u1eddng.<\/p>\n

Bphone \u0111\u00e3 tr\u00ecnh b\u00e0y, th\u1ec3 hi\u1ec7n r\u1ea5t t\u1ed1t t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, k\u1ec3 c\u1ea3 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, s\u1ef1 c\u1ed1ng hi\u1ebfn v\u00e0 tinh th\u1ea7n chi\u1ebfn \u0111\u1ea5u b\u1ea5t di\u1ec7t v\u00ec m\u1ee5c ti\u00eau cao c\u1ea3.<\/p>\n

Nh\u01b0ng th\u1ee9 m\u00e0 Bphone v\u00e0 anh Qu\u1ea3ng thi\u1ebfu ch\u00ednh l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chi\u1ebfm l\u0129nh s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u00e1ng l\u1ebd ra \u0111\u00e2y ph\u1ea3i l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a d\u00e2n t\u1ed9c, s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u1ee9ng nhi\u1ec7t t\u00ecnh.\u00a0Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, ch\u1ec9 v\u00ec m\u1ed9t ch\u00fat n\u1ed5 qu\u00e1 \u0111\u00e0 m\u00e0 khi\u1ebfn cho s\u1ef1 vi\u1ec7c \u0111i ng\u01b0\u1ee3c l\u1ea1i ho\u00e0n to\u00e0n.<\/p>\n

N\u1ebfu l\u00e0 m\u00ecnh trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, trong \u0111\u1ee3t ra m\u1eaft n\u00e0y, m\u00ecnh s\u1ebd tranh th\u1ee7 chi\u1ebfm l\u1ea1i c\u1ea3m t\u00ecnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u1ea7u ti\u00ean b\u1edfi t\u00ecnh ng\u01b0\u1eddi, b\u1edfi m\u1ed9t bu\u1ed5i ra m\u1eaft v\u00e0 di\u1ec5n thuy\u1ebft r\u1ea5t t\u00ecnh thay v\u00ec qu\u00e1 c\u1ee9ng nh\u1eafc v\u00e0 ti\u1ebfp t\u1ee5c ch\u1ec9 kh\u1eb3ng \u0111\u1ecbnh m\u00e0 kh\u00f4ng c\u00f3 t\u1ef1 nh\u1eadn nh\u1eefng thi\u1ebfu s\u00f3t v\u1ec1 m\u00ecnh m\u1ed9t c\u00e1ch kh\u00f4n kh\u00e9o.<\/p>\n

C\u00f3 th\u1ec3 trong \u0111\u1ecbnh v\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u l\u00e0 ph\u1ea3i nh\u01b0 anh Qu\u1ea3ng, nh\u01b0ng v\u1edbi m\u00ecnh \u1edf t\u00ecnh hu\u1ed1ng n\u00e0y m\u00ecnh s\u1ebd t\u1ef1 nh\u1eadn m\u00ecnh \u0111\u1ee9ng th\u1ee9 hai, th\u1ee9 ba c\u00f9ng v\u1edbi nh\u1eefng kh\u00e1c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u kh\u00f4ng c\u00f3 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t \u0111\u00f3 v\u1edbi c\u00e1i gi\u00e1 ph\u00f9 h\u1ee3p.<\/p>\n

Nh\u01b0ng g\u00ec th\u00ec g\u00ec, 5 y\u1ebfu t\u1ed1 sau v\u1eabn l\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3 m\u00e0 m\u00ecnh r\u00fat ra \u0111\u01b0\u1ee3c sau hai s\u1ef1 ki\u1ec7n ra m\u1eaft Bphone \u0111\u00e3 di\u1ec5n ra:<\/p>\n

1. Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, c\u1ea5u h\u00ecnh, b\u1ed5 sung, n\u00e2ng c\u1ea5p v\u00e0 th\u00eam s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

2. \u0110\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p cho s\u1ea3n ph\u1ea9m k\u00e8m th\u00eam th\u1ebb nh\u1edb ch\u00ednh h\u00e3ng Bkav ho\u1eb7c t\u1eb7ng th\u00eam c\u00e1c ph\u1ee5 ki\u1ec7n cao c\u1ea5p kh\u00e1c \u0111i k\u00e8m.<\/p>\n

3. \u0110\u1ee9ng tr\u00ean vai nhi\u1ec1u ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 thay v\u00ec c\u01b0\u1ee1i tr\u00ean vai ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 v\u00e0 ng\u1ed9 nh\u1eadn.<\/p>\n

4. PR nh\u1eefng c\u00e1i m\u00ecnh c\u00f3, nh\u1eefng ph\u00e9p so s\u00e1nh c\u00f3 t\u1ea7m nh\u01b0ng c\u00f3 t\u00e2m v\u00e0 ch\u00fa \u00fd ng\u00f4n t\u1eeb khi s\u1eed d\u1ee5ng trong ph\u00e9p so s\u00e1nh.<\/p>\n

5. Th\u00e1i \u0111\u1ed9, \u1ee9ng x\u1eed, v\u00e0 s\u1ef1 ch\u00e2n th\u00e0nh th\u00eam m\u1ed9t ch\u00fat PR v\u1eeba \u0111\u1ee7, \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c n\u00f3i v\u1ec1 m\u00ecnh s\u1ebd gi\u00fap cho Bphone chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh, kh\u00f4i ph\u1ee5c ni\u1ec1m tin, s\u1ef1 ng\u01b0\u1ee1ng m\u1ed9, v\u00e0 \u1ee7ng h\u1ed9 c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean tinh th\u1ea7n d\u00e2n t\u1ed9c.<\/p>\n

<\/div>\n

C\u00f3 l\u1ebd v\u00ec ch\u01b0a chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc m\u00e0 Bphone \u0111\u00e3 v\u1ed9i ngh\u0129 v\u01b0\u01a1n ra t\u1ea7m th\u1ebf gi\u1edbi d\u1eabn t\u1edbi m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c h\u01a1i qu\u00e1 tay so v\u1edbi trong n\u01b0\u1edbc, l\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 h\u1ebft m\u00ecnh khi b\u01b0\u1edbc ra to\u00e0n c\u1ea7u.<\/p>\n

C\u00f2n n\u00f3i v\u1ec1 gi\u00e1 th\u00ec r\u1ea5t v\u00f4 v\u00e0n.<\/strong><\/em><\/p>\n

Ch\u00fang ta kh\u00f4ng th\u1ec3 l\u00f4i h\u1ebft linh ki\u1ec7n ra \u0111\u1ec3 t\u00ednh gi\u00e1 cho s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c.\u00a0B\u1edfi c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng chung ph\u1ea7n c\u1ee9ng nh\u01b0ng \u0111\u1eaft gi\u00e1 h\u01a1n b\u1edfi gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m, thi\u1ebft k\u1ebf ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ch\u00fang ta c\u0169ng kh\u00f4ng th\u1ec3 nh\u1eadn x\u00e9t \u0111\u01b0\u1ee3c v\u1ec1 thi\u1ebft k\u1ebf.\u00a0B\u1edfi khi ti\u1ebfng n\u00f3i c\u00f2n nh\u1ecf, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n ch\u01b0a \u0111\u1ee7 l\u1edbn th\u00ec m\u1ecdi thi\u1ebft k\u1ebf \u0111\u1ec1u s\u1ebd b\u1ecb ch\u00ea bai, ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 iPhone, Samsung hay k\u1ec3 c\u1ea3 Honda m\u1ed7i khi \u0111\u01b0a ra m\u1eabu thi\u1ebft k\u1ebf cho s\u1ea3n ph\u1ea9m m\u1edbi v\u1eabn b\u1ecb t\u00edn \u0111\u1ed3 trong n\u01b0\u1edbc v\u00e0 n\u01b0\u1edbc ngo\u00e0i c\u0169ng nh\u01b0 gi\u1edbi anti ch\u00ea bai \u1ea7m \u1ea7m nh\u01b0ng sau \u0111\u00f3 doanh s\u1ed1 c\u1ee7a c\u1ea3 ba th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1eabn t\u0103ng v\u01b0\u1ee3t xa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, v\u01b0\u1ee3t xa tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u00ea bai, ph\u00e1n x\u00e9t.<\/p>\n

..nh\u01b0ng thi\u1ebfu \u2018\u0111\u01b0\u1eddng\u2019<\/em><\/strong><\/p>\n

Nh\u01b0 v\u1eady l\u00e0, x\u00e9t v\u1ec1 g\u00f3c \u0111\u1ed9 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1c bi\u1ec7t ho\u00e1 hay c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng l\u00e0 Bphone ho\u00e0n to\u00e0n c\u00f3.\u00a0Ch\u1ec9 l\u00e0 ch\u01b0a ch\u1ecbu khai th\u00e1c t\u1ed1i \u0111a trong b\u00e0i di\u1ec5n thuy\u1ebft.<\/p>\n

Th\u1eadm ch\u00ed c\u00f2n ch\u1ebft b\u1edfi nh\u1eefng c\u00e2u \u0111\u1ea1i lo\u1ea1i nh\u01b0: “Ch\u00fang t\u00f4i c\u0169ng c\u00f3” nh\u01b0ng c\u00f3 \u0111i\u1ec1u \u0111o\u1ea1n kh\u00e1c bi\u1ec7t l\u1ea1i kh\u00f4ng d\u00f9ng t\u1edbi c\u00e1ch d\u1eabn d\u1eaft ng\u01b0\u1eddi xem theo ki\u1ec3u “nh\u01b0ng ch\u00fang t\u00f4i \u0111\u00e3 n\u00e2ng c\u1ea5p h\u01a1n” m\u00e0 ch\u1ec9 d\u1eebng l\u1ea1i \u1edf r\u1eddi r\u1ea1c v\u1ea5n \u0111\u1ec1 gi\u1eefa vi\u1ec7c n\u00f3i m\u1ed9t m\u1ea1ch nh\u1eefng \u0111i\u1ec1u m\u00ecnh c\u00f3, m\u1ed9t m\u1ea1ch nh\u1eefng \u0111i\u1ec1u t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u00e0 kh\u00f4ng k\u1ebft n\u1ed1i c\u1ea3 hai l\u1ea1i th\u00e0nh m\u1ed9t ph\u00e9p so s\u00e1nh thuy\u1ebft ph\u1ee5c ho\u00e0n ch\u1ec9nh v\u00e0 kh\u00e9o l\u00e9o.<\/p>\n

\u0110i\u1ec1u ti\u1ebfp theo l\u00e0 gi\u00e1 c\u1ee7a Bphone v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c b\u1eb1ng nh\u1eefng \u0111i\u1ec1u kh\u00e1c, l\u1ee3i \u00edch kh\u00e1c thay v\u00ec \u0111\u1ec3 th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c \u0111em ra m\u1ed5 x\u1ebb v\u1ec1 ph\u1ea7n c\u1ee9ng.<\/p>\n

\u0110i\u1ec1u cu\u1ed1i c\u00f9ng l\u00e0 v\u00ec ng\u00f4n t\u1eeb, v\u00ec b\u00e0i di\u1ec5n thuy\u1ebft, v\u00ec c\u00e1ch di\u1ec5n \u0111\u1ea1t m\u00e0 Bphone \u0111\u00e3 kh\u00f4ng chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m, s\u1ef1 t\u1ef1 h\u00e0o, ng\u01b0\u1ee1ng m\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ec3 ch\u00ed \u00edt l\u00e0 \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9, sau \u0111\u00f3 m\u1edbi l\u00e0 \u0111\u1eb7t h\u00e0ng v\u00ec y\u00eau qu\u00fd, v\u00ec tho\u1ea3 m\u00e3n y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft.<\/p>\n

Sau t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 k\u00e8m v\u1edbi chi\u1ebfn l\u01b0\u1ee3c sale kh\u00f4n kh\u00e9o \u1edf t\u1eebng th\u1eddi \u0111i\u1ec3m c\u00f3 l\u1ebd s\u1ebd gi\u00fap Bphone nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng c\u00e1i nh\u00ecn t\u00edch c\u1ef1c h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

\n\"V\u1edbi\n

Cho t\u1edbi l\u00fac n\u00e0y, k\u1ebft qu\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n ra c\u1ee7a Bphone v\u1eabn l\u00e0 m\u1ed9t b\u00ed \u1ea9n\u00a0\u1ea2nh: Bkav<\/strong><\/p>\n<\/div>\n

Tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng nh\u1eadn x\u00e9t mang t\u00ednh c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh ho\u1eb7c c\u1ee7a kh\u00f4ng \u00edt ng\u01b0\u1eddi chung quan \u0111i\u1ec3m.<\/strong><\/em><\/p>\n

C\u00f2n m\u1ecdi k\u1ebft qu\u1ea3 \u0111\u1ec1u ph\u1ea3i ch\u1edd \u0111\u1ee3i v\u00e0o th\u1eddi gian ch\u1ee9ng minh.<\/strong><\/em><\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 iPhone ngay l\u1ea7n \u0111\u1ea7u ti\u00ean ra m\u1eaft \u0111\u00e3 b\u1ecb ch\u1ebf nh\u1ea1o, v\u00e0 l\u1ea7n ra m\u1eaft n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c ng\u00f3ng \u0111\u1ee3i sau \u0111\u00f3 l\u00e0 ch\u00ea bai, th\u1ea5t v\u1ecdng r\u1ed3i \u0111\u1ee7 c\u00e1c th\u1ee9 cung b\u1eadc c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eafc \u0111\u1ebfn nh\u01b0ng cu\u1ed1i c\u00f9ng th\u00ec c\u0169ng v\u1eabn best seller.<\/p>\n

V\u1eady th\u00ec cho t\u1edbi l\u00fac n\u00e0y k\u1ebft qu\u1ea3 c\u1ee7a Bphone c\u0169ng v\u1eabn ch\u1ec9 l\u00e0 m\u1ed9t b\u00ed \u1ea9n.<\/p>\n

Nh\u1ea5t l\u00e0 h\u1ecd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0, s\u1eb5n s\u00e0ng tham gia cu\u1ed9c chi\u1ebfn kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u b\u1ecf cu\u1ed9c m\u00e0 c\u00f2n thay \u0111\u1ed5i m\u1ea1nh m\u1ebd h\u01a1n kh\u00e1c v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0 duy c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong n\u01b0\u1edbc.<\/p>\n

\u0110\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1ec1 t\u01b0 duy v\u00e0 d\u00e1m l\u00e0m c\u1ee7a anh Qu\u1ea3ng c\u00f9ng Bkav thay v\u00ec mu\u00f4n \u0111\u1eddi kh\u00f4ng bao gi\u1edd d\u00e1m v\u01b0\u1ee3t l\u00ean s\u00e1nh m\u00ecnh v\u1edbi th\u1ebf gi\u1edbi.<\/p>\n

Th\u1eadt \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9, t\u1ef1 h\u00e0o, v\u00e0 ch\u1ec9 thi\u1ebfu m\u1ed9t ch\u00fat n\u1eefa l\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c t\u00ecnh y\u00eau th\u01b0\u01a1ng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 t\u1ed1i \u0111a t\u1eeb th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, v\u01b0\u01a1n xa h\u01a1n l\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n

K\u1ebft l\u1ea1i l\u00e0, v\u1edbi Bphone 2 l\u1ea7n n\u00e0y, s\u1ea3n ph\u1ea9m nhi\u1ec1u n\u00e2ng c\u1ea5p h\u01a1n. Ph\u1ea7n m\u1ec1m v\u00e0 \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3 h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng \u0111\u00fang nh\u01b0 c\u00e1ch m\u00e0 Bkav \u0111ang khai th\u00e1c. PR \u0111\u00fang c\u00e1ch h\u01a1n, ng\u00f4n t\u1eeb kh\u00e9o l\u00e9o h\u01a1n, chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc h\u01a1n. Ho\u1eb7c thay \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb v\u1ec1 h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m kh\u00e1c h\u01a1n.<\/p>\n

Ch\u1eafc ch\u1eafn khi \u0111\u00f3 Bphone s\u1ebd c\u00f3 nhi\u1ec1u kh\u1edfi s\u1eafc h\u01a1n.<\/p>\n

D\u00f9 sao c\u0169ng v\u1eabn mong Bkav c\u00f9ng anh Qu\u1ea3ng th\u00e0nh c\u00f4ng v\u00e0 v\u01b0\u01a1n ra bi\u1ec3n l\u1edbn mang theo tinh th\u1ea7n, ni\u1ec1m t\u1ef1 h\u00e0o b\u1ee9t ph\u00e1 c\u1ee7a c\u1ea3 m\u1ed9t d\u00e2n t\u1ed9c.<\/p>\n

\u0110\u1ed3ng th\u1eddi bi\u1ebft nh\u1eadn ra nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00f4ng \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9.\u00a0Ch\u1eafc ch\u1eafn Bphone s\u1ebd c\u00f3 m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sau th\u1ea5t b\u1ea1i c\u1ee7a Bphone 1, khi cho ra \u0111\u1eddi \u2018si\u00eau ph\u1ea9m\u2019 Bphone 2, CEO Bkav Nguy\u1ec5n T\u1eed Qu\u1ea3ng \u0111\u00e3 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u1ec3 gi\u1ea3m b\u1edbt \u2018n\u1ed3ng \u0111\u1ed9\u2019 PR, b\u1edbt \u2018n\u1ed5\u2019 nh\u01b0ng d\u01b0\u1eddng nh\u01b0 v\u1eabn thi\u1ebfu m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c pha n\u01b0\u1edbc chanh m\u00e0 qu\u00ean th\u00eam \u0111\u01b0\u1eddng. Bkav ra m\u1eaft s\u1ea3n …<\/p>\n","protected":false},"author":4,"featured_media":13037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-13036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\nV\u1edbi Bphone 2, CEO Bkav Nguy\u1ec5n T\u1eed Qu\u1ea3ng \u0111\u00e3 b\u1edbt \u2018n\u1ed5\u2019? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/voi-bphone-2-ceo-bkav-nguyen-tu-quang-da-bot-no\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u1edbi Bphone 2, CEO Bkav Nguy\u1ec5n T\u1eed Qu\u1ea3ng \u0111\u00e3 b\u1edbt \u2018n\u1ed5\u2019? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Sau th\u1ea5t b\u1ea1i c\u1ee7a Bphone 1, khi cho ra \u0111\u1eddi \u2018si\u00eau ph\u1ea9m\u2019 Bphone 2, CEO Bkav Nguy\u1ec5n T\u1eed Qu\u1ea3ng \u0111\u00e3 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u1ec3 gi\u1ea3m b\u1edbt \u2018n\u1ed3ng \u0111\u1ed9\u2019 PR, b\u1edbt \u2018n\u1ed5\u2019 nh\u01b0ng d\u01b0\u1eddng nh\u01b0 v\u1eabn thi\u1ebfu m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c pha n\u01b0\u1edbc chanh m\u00e0 qu\u00ean th\u00eam \u0111\u01b0\u1eddng. 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