{"id":13095,"date":"2017-08-11T10:17:09","date_gmt":"2017-08-11T03:17:09","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=13095"},"modified":"2017-08-11T10:17:09","modified_gmt":"2017-08-11T03:17:09","slug":"ong-chu-hang-o-mai-hong-lam-khung-hoang-la-cai-tat-dau-don-nhung-quy-nhu-bau-vat","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/ong-chu-hang-o-mai-hong-lam-khung-hoang-la-cai-tat-dau-don-nhung-quy-nhu-bau-vat\/","title":{"rendered":"\u00d4ng ch\u1ee7 h\u00e3ng \u00f4 mai H\u1ed3ng Lam: Kh\u1ee7ng ho\u1ea3ng l\u00e0 c\u00e1i t\u00e1t \u0111au \u0111\u1edbn nh\u01b0ng qu\u00fd nh\u01b0 b\u00e1u v\u1eadt"},"content":{"rendered":"

K\u1ec3 l\u1ea1i s\u1ef1 c\u1ed1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u00f4 mai x\u1ea3y ra cu\u1ed1i n\u0103m 2015 g\u00e2y s\u1ee5t gi\u1ea3m doanh s\u1ed1 v\u00e0 uy t\u00edn, \u00f4ng ch\u1ee7 h\u00e3ng H\u1ed3ng Lam cho r\u1eb1ng, t\u1eeb kh\u1ee7ng ho\u1ea3ng \u0111\u00f3, doanh nghi\u1ec7p \u0111\u00e3 \u201cthay m\u00e1u\u201d qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7, ch\u1ea5t l\u01b0\u1ee3ng\u2026 \u0111\u1ec3 \u0111\u1ebfn nay s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng Nh\u1eadt B\u1ea3n ch\u1ea5p nh\u1eadn.<\/strong><\/p>\n

Chia s\u1ebb v\u1ec1 kinh nghi\u1ec7m gi\u1eef ch\u1eef t\u00edn l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, trao \u0111\u1ed5i t\u1ea1i s\u1ef1 ki\u1ec7n LEAD 2017 do KiotViet v\u1eeba t\u1ed5 ch\u1ee9c t\u1ea1i H\u00e0 N\u1ed9i, \u00f4ng Tr\u1ea7n V\u0103n Qu\u00e2n, Founder-CEO chu\u1ed7i th\u1ef1c ph\u1ea9m s\u1ea1ch S\u00f3i Bi\u1ec3n th\u1eb3ng th\u1eafn cho r\u1eb1ng trong kinh doanh, c\u00e2u chuy\u1ec7n trung th\u1ef1c v\u00e0 gi\u1eef ch\u1eef t\u00edn ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t ra ngay t\u1eeb khi kh\u1edfi nghi\u1ec7p.<\/p>\n

\u201c\u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 t\u00f4i suy ngh\u0129 r\u1ea5t nhi\u1ec1u ngay t\u1eeb tr\u01b0\u1edbc khi kh\u1edfi nghi\u1ec7p. Nh\u1eefng nh\u00e2n vi\u00ean \u0111\u1ea7u ti\u00ean khi m\u1edbi v\u00e0o S\u00f3i Bi\u1ec3n c\u0169ng \u0111\u1ec1u ph\u1ea3i hi\u1ec3u r\u00f5 nh\u1ea5t \u201ctrung th\u1ef1c\u201d l\u00e0 g\u00ec. L\u1ea5y v\u00ed d\u1ee5 nh\u01b0 n\u1ebfu c\u1eeda h\u00e0ng nh\u1eadp c\u00e1 h\u1ed3i v\u00e0o ng\u00e0y h\u00f4m qua th\u00ec c\u0169ng ph\u1ea3i n\u00f3i ch\u00ednh x\u00e1c l\u00e0 h\u00f4m qua, ch\u1ee9 kh\u00f4ng th\u1ec3 n\u00f3i m\u1edbi nh\u1eadp h\u00f4m nay\u201d, \u00f4ng Qu\u00e2n n\u00f3i.<\/p>\n

C\u0169ng theo CEO S\u00f3i Bi\u1ec3n, trong kinh doanh lu\u00f4n ph\u1ea3i t\u00f4n tr\u1ecdng s\u1ef1 th\u1eadt, l\u1ebd ph\u1ea3i (t\u1eeb nh\u1eefng h\u00e0nh \u0111\u1ed9ng, c\u1eed ch\u1ec9, l\u1eddi n\u00f3i nh\u1ecf nh\u1ea5t) v\u00e0 d\u0169ng c\u1ea3m nh\u1eadn l\u1ed7i khi m\u1eafc sai l\u1ea7m th\u00ec s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn.<\/p>\n

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Chung quan \u0111i\u1ec3m, \u00f4ng Nguy\u1ec5n H\u1ed3ng Lam, ng\u01b0\u1eddi s\u00e1ng l\u1eadp th\u01b0\u01a1ng hi\u1ec7u \u00f4 mai H\u1ed3ng Lam \u0111\u00e3 k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n doanh nghi\u1ec7p c\u1ee7a \u00f4ng g\u1eb7p s\u1ef1 c\u1ed1 v\u00e0o m\u1ed9t ng\u00e0y cu\u1ed1i n\u0103m 2015, khi T\u1ebft Nguy\u00ean \u0111\u00e1n \u0111ang \u0111\u1ebfn g\u1ea7n.<\/p>\n

T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, th\u00f4ng tin s\u1ea3n ph\u1ea9m \u00f4 mai m\u01a1 chua ng\u1ecdt c\u1ee7a H\u1ed3ng Lam \u201cch\u1ee9a h\u00e0m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng h\u00f3a h\u1ecdc cao h\u01a1n nhi\u1ec1u l\u1ea7n m\u1ee9c cho ph\u00e9p\u201d lan truy\u1ec1n m\u1ea1nh trong gi\u1edbi truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i, khi\u1ebfn doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n.<\/p>\n<\/div>\n

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\u201cNgay khi s\u1ef1 c\u1ed1 x\u1ea3y ra, c\u00f3 ng\u01b0\u1eddi t\u01b0 v\u1ea5n cho t\u00f4i t\u00ecm ra nh\u00e2n vi\u00ean g\u00e2y l\u1ed7i \u0111\u1ec3 c\u00f3 ng\u01b0\u1eddi \u201cth\u1ebf th\u00e2n\u201d. Tuy nhi\u00ean t\u00f4i b\u1ea3o kh\u00f4ng, ai l\u00e0m th\u00ec c\u0169ng do H\u1ed3ng Lam. Nh\u1ea5t l\u00e0 khi doanh nghi\u1ec7p mang t\u00ean t\u00f4i th\u00ec t\u00f4i ph\u1ea3i gi\u01a1 m\u1eb7t ra ch\u1ecbu ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ed5 t\u1ed9i cho nh\u00e2n vi\u00ean. Khi x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, t\u00f4i l\u00e0m 3 b\u01b0\u1edbc: t\u00ecm hi\u1ec3u ng\u1ecdn ngu\u1ed3n c\u1ee7a l\u1ed7i, l\u00ean \u0111\u1ecbnh h\u01b0\u1edbng x\u1eed l\u00fd v\u00e0 h\u00e0nh \u0111\u1ed9ng\u201d, \u00f4ng Lam n\u00f3i.<\/p>\n\n\n\n\n
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\u00d4ng Tr\u1ea7n V\u0103n Qu\u00e2n (ngo\u00e0i c\u00f9ng b\u00ean tr\u00e1i) v\u00e0 \u00f4ng Nguy\u1ec5n H\u1ed3ng Lam (th\u1ee9 3 t\u1eeb tr\u00e1i sang).<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

C\u0169ng theo CEO H\u1ed3ng Lam: Ngay \u0111\u00eam h\u00f4m \u0111\u00f3, m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i lan truy\u1ec1n, chia s\u1ebb th\u00f4ng tin r\u1ea5t nhanh. L\u00fac \u0111\u00f3 \u00f4ng r\u1ea5t \u201ccho\u00e1ng\u201d, nh\u01b0ng sau th\u00ec b\u00ecnh t\u0129nh l\u1ea1i, kh\u00f4ng \u0111\u1ed5 t\u1ed9i. Tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n c\u1ee7a truy\u1ec1n th\u00f4ng, r\u1ed3i l\u00ean VTV, \u00f4ng \u0111\u00e3 tr\u1ea3 l\u1eddi r\u1ea5t r\u00f5 r\u00e0ng nguy\u00ean nh\u00e2n t\u1ea1i sao, c\u00e2u chuy\u1ec7n th\u1ebf n\u00e0o, khoanh v\u00f9ng x\u1eed l\u00fd ra sao\u2026 \u0110\u1ed3ng th\u1eddi, website v\u00e0 trang Facebook ch\u00ednh th\u1ee9c c\u1ee7a H\u1ed3ng Lam c\u0169ng \u0111\u0103ng l\u1eddi xin l\u1ed7i \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 \u0111\u00e2y ch\u1ec9 l\u00e0 l\u00f4 h\u00e0ng duy nh\u1ea5t g\u1eb7p ph\u1ea3i s\u1ef1 c\u1ed1 v\u01b0\u1ee3t m\u1ee9c l\u01b0\u1ee3ng \u0111\u01b0\u1eddng cho ph\u00e9p n\u1eb1m trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/p>\n

S\u1ef1 c\u1ed1 cu\u1ed1i n\u0103m 2015 \u0111\u00e3 khi\u1ebfn cho doanh s\u1ed1 c\u1ee7a H\u1ed3ng Lam b\u1ecb \u0111i xu\u1ed1ng kho\u1ea3ng 10% trong v\u00f2ng 1 n\u0103m, doanh nghi\u1ec7p m\u1ea5t kh\u00e1 nhi\u1ec1u ti\u1ec1n. Tuy nhi\u00ean gi\u1edd \u0111\u00e2y nh\u1eafc l\u1ea1i \u00f4ng ch\u1ee7 c\u1ee7a H\u1ed3ng Lam cho r\u1eb1ng b\u00e0i h\u1ecdc \u0111\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00e1i t\u00e1t \u0111au \u0111\u1edbn nh\u01b0ng l\u1ea1i r\u1ea5t qu\u00fd b\u00e1u, l\u00e0 \u201cb\u00e1u v\u1eadt\u201d cho doanh nghi\u1ec7p theo nh\u01b0 suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt.<\/p>\n

B\u1edfi ch\u00ednh v\u00ec kh\u1ee7ng ho\u1ea3ng, doanh nghi\u1ec7p c\u1ee7a \u00f4ng \u0111\u00e3 \u0111\u1ed5i m\u1edbi ho\u00e0n to\u00e0n t\u1eeb vi\u1ec7c qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7, qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng, n\u00e2ng cao tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd. Trong \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o t\u1eebng c\u00f4ng \u0111o\u1ea1n (nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng c\u00f4ng \u0111o\u1ea1n \u0111ang ch\u1ebf bi\u1ebfn d\u1edf kh\u00f4ng n\u1ebfm \u0111\u01b0\u1ee3c), \u0111\u00e1p \u1ee9ng nghi\u00eam ng\u1eb7t ch\u1ec9 s\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng h\u00f3a l\u00fd, vi sinh\u2026<\/p>\n

\u201cCh\u00fang t\u00f4i ph\u00e2n ra c\u00e1c kh\u00fac \u0111\u1ec3 ch\u1ed1t t\u1ea1i t\u1eebng giai \u0111o\u1ea1n v\u1edbi 4 lo\u1ea1i l\u1ed7i g\u1ed3m l\u1ed7i h\u1ec7 th\u1ed1ng, l\u1ed7i \u0111i\u1ec1u h\u00e0nh, l\u1ed7i t\u00e1c nghi\u1ec7p v\u00e0 l\u1ed7i s\u01a1 su\u1ea5t. N\u1ebfu l\u00e0 l\u1ed7i h\u1ec7 th\u1ed1ng th\u00ec ph\u1ea3i x\u00e2y d\u1ef1ng l\u1ea1i h\u1ec7 th\u1ed1ng, n\u1ebfu do l\u1ed7i \u0111i\u1ec1u h\u00e0nh th\u00ec ph\u1ea3i hu\u1ea5n luy\u1ec7n l\u1ea1i c\u00e1n b\u1ed9 \u0111i\u1ec1u h\u00e0nh\u201d, \u00f4ng H\u1ed3ng Lam chia s\u1ebb. C\u00f2n v\u1edbi l\u1ed7i s\u01a1 su\u1ea5t th\u00ec quan \u0111i\u1ec3m c\u1ee7a t\u00f4i l\u00e0 kh\u00f4ng th\u1ec3 b\u1eaft ph\u1ea1t v\u00ec ai c\u0169ng c\u00f3 th\u1ec3 c\u00f3 sai s\u00f3t, t\u00f4i ho\u00e0n to\u00e0n th\u00f4ng c\u1ea3m v\u1edbi h\u1ecd.<\/p>\n

V\u1edbi h\u01b0\u1edbng \u0111i nh\u01b0 v\u1eady, sau \u0111\u00f3 H\u1ed3ng Lam \u0111\u00e3 v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n v\u00e0 l\u1ea5y l\u1ea1i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng. Th\u1eadm ch\u00ed m\u1edbi \u0111\u00e2y \u0111\u00e3 c\u00f3 kh\u00e1ch h\u00e0ng Nh\u1eadt B\u1ea3n (Nh\u1eadt B\u1ea3n v\u1ed1n l\u00e0 th\u1ecb tr\u01b0\u1eddng n\u1ed5i ti\u1ebfng kh\u00f3 t\u00ednh – PV) sau khi ki\u1ec3m tra c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, quy tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 tr\u00ecnh \u0111\u1ed9 con ng\u01b0\u1eddi \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t h\u00e0ng c\u1ee7a H\u1ed3ng Lam.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

K\u1ec3 l\u1ea1i s\u1ef1 c\u1ed1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u00f4 mai x\u1ea3y ra cu\u1ed1i n\u0103m 2015 g\u00e2y s\u1ee5t gi\u1ea3m doanh s\u1ed1 v\u00e0 uy t\u00edn, \u00f4ng ch\u1ee7 h\u00e3ng H\u1ed3ng Lam cho r\u1eb1ng, t\u1eeb kh\u1ee7ng ho\u1ea3ng \u0111\u00f3, doanh nghi\u1ec7p \u0111\u00e3 \u201cthay m\u00e1u\u201d qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7, ch\u1ea5t l\u01b0\u1ee3ng\u2026 \u0111\u1ec3 \u0111\u1ebfn nay s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng Nh\u1eadt …<\/p>\n","protected":false},"author":4,"featured_media":13096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-13095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\n\u00d4ng ch\u1ee7 h\u00e3ng \u00f4 mai H\u1ed3ng Lam: Kh\u1ee7ng ho\u1ea3ng l\u00e0 c\u00e1i t\u00e1t \u0111au \u0111\u1edbn nh\u01b0ng qu\u00fd nh\u01b0 b\u00e1u v\u1eadt - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/ong-chu-hang-o-mai-hong-lam-khung-hoang-la-cai-tat-dau-don-nhung-quy-nhu-bau-vat\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d4ng ch\u1ee7 h\u00e3ng \u00f4 mai H\u1ed3ng Lam: Kh\u1ee7ng ho\u1ea3ng l\u00e0 c\u00e1i t\u00e1t \u0111au \u0111\u1edbn nh\u01b0ng qu\u00fd nh\u01b0 b\u00e1u v\u1eadt - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"K\u1ec3 l\u1ea1i s\u1ef1 c\u1ed1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u00f4 mai x\u1ea3y ra cu\u1ed1i n\u0103m 2015 g\u00e2y 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