{"id":13868,"date":"2017-08-17T15:43:27","date_gmt":"2017-08-17T08:43:27","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=13868"},"modified":"2017-08-17T15:44:52","modified_gmt":"2017-08-17T08:44:52","slug":"thuong-hieu-lanh-dao-tang-gia-tri-doanh-nghiep-tren-thi-truong","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/thuong-hieu-lanh-dao-tang-gia-tri-doanh-nghiep-tren-thi-truong\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o, t\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ai c\u0169ng c\u1ea7n nh\u01b0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ch\u1ee7 DN s\u1ebd c\u1ea7n h\u01a1n v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi ch\u00e8o l\u00e1i con thuy\u1ec1n DN v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e0nh vi\u00ean \u0111ang ng\u1ed3i tr\u00ean con thuy\u1ec1n \u0111\u00f3<\/strong>. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 gi\u00fap DN ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. <\/strong>Trong m\u00f4i tr\u01b0\u1eddng th\u1ebf gi\u1edbi ph\u1eb3ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p (THL\u0110DN) kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c ch\u01a1i \u1edf khu v\u1ef1c, m\u00e0 \u0111\u00e3 l\u00e0 s\u00e2n ch\u01a1i qu\u1ed1c gia, qu\u1ed1c t\u1ebf\u2026 B\u00e0n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u00e1c \u201cthuy\u1ec1n tr\u01b0\u1edfng\u201d n\u00f3i g\u00ec?<\/strong><\/p>\n

\"Doanh
Doanh nh\u00e2n \u0110\u1eb7ng Thanh V\u00e2n, T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3n tr\u1ecb Thanhs: L\u00e0m theo h\u00ecnh m\u1eabu \u0111\u1ec3 tr\u1edf th\u00e0nh h\u00ecnh m\u1eabu.<\/figcaption><\/figure>\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng THL\u0110DN th\u00e0nh c\u00f4ng. Theo m\u00f4 h\u00ecnh c\u1ee7a ch\u00fang t\u00f4i, \u0111\u1ea7u ti\u00ean ph\u1ea3i \u0111\u1ecbnh h\u00ecnh h\u1ec7 gi\u00e1 tr\u1ecb DN; b\u01b0\u1edbc th\u1ee9 hai l\u00e0 soi chi\u1ebfu v\u00e0o h\u1ec7 gi\u00e1 tr\u1ecb c\u1ee7a l\u00e3nh \u0111\u1ea1o DN nh\u00e2n c\u00f3 t\u01b0\u01a1ng \u0111\u1ed3ng hay kh\u00f4ng. V\u00ed d\u1ee5 m\u1ed9t CEO \u0111\u1eb7t t\u1ea7m nh\u00ecn c\u1ee5 th\u1ec3 l\u00e0 c\u00f4ng ty s\u1ebd c\u00f3 kho\u1ea3ng 1.000 nh\u00e2n vi\u00ean, doanh thu l\u00e0 100 t\u1ef7, c\u00f3 chi nh\u00e1nh tr\u00ean 5 qu\u1ed1c gia trong v\u00f2ng 10 n\u0103m t\u1edbi.<\/p>\n

Tuy nhi\u00ean ng\u01b0\u1eddi CEO \u1ea5y ph\u1ea3i t\u1ef1 bi\u1ebft b\u1ea3n th\u00e2n c\u00f3 mu\u1ed1n ch\u00e8o l\u00e1i con thuy\u1ec1n \u0111i \u0111\u1ebfn \u0111\u00edch hay kh\u00f4ng. N\u1ebfu t\u1ea7m nh\u00ecn c\u00e1 nh\u00e2n CEO ch\u1ec9 mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi gi\u00e0u c\u00f3, c\u00f3 ti\u1ec1n \u0111\u1ec3 \u0111i du l\u1ecbch kh\u1eafp th\u1ebf gi\u1edbi thay v\u00ec mu\u1ed1n gi\u00fap cho c\u00f4ng ty ph\u00e1t tri\u1ec3n th\u00ec l\u00fac \u0111\u1ea5y h\u1ec7 gi\u00e1 tr\u1ecb c\u1ee7a 2 b\u00ean s\u1ebd kh\u00f4ng g\u1eb7p nhau.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y ho\u1eb7c ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o s\u1ebd h\u00e0nh \u0111\u1ed9ng ng\u01b0\u1ee3c v\u1edbi gi\u00e1 tr\u1ecb c\u00f4ng ty theo \u0111u\u1ed5i khi\u1ebfn Ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty tr\u1edf n\u00ean m\u00e2u thu\u1eabn (v\u1ec1 quan \u0111i\u1ec3m) ho\u1eb7c nh\u00e2n s\u1ef1 c\u1ea5p cao trong c\u00f4ng ty s\u1ebd t\u00ecm \u0111\u01b0\u1eddng ra \u0111i. B\u01b0\u1edbc th\u1ee9 ba l\u00e0 \u0111\u1ecbnh h\u00ecnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hay c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 x\u00e2y d\u1ef1ng phong c\u00e1ch l\u00e3nh \u0111\u1ea1o DN. V\u1ebb ngo\u00e0i c\u1ee7a l\u00e3nh \u0111\u1ea1o DN kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u1ed1 ch\u1ea5t c\u1ee7a b\u1ea3n th\u00e2n th\u00ec s\u1ee9c thuy\u1ebft ph\u1ee5c s\u1ebd gi\u1ea3m.<\/p>\n

V\u00ec v\u1eady, sau khi \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c r\u00f5 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n, b\u01b0\u1edbc ti\u1ebfp theo m\u1edbi \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch n\u00e0o th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng h\u1ec7 gi\u00e1 tr\u1ecb m\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n thay \u0111\u1ed5i. N\u1ebfu nh\u01b0 \u1edf th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, m\u1ed7i ng\u01b0\u1eddi ph\u1ea3i t\u1ef1 t\u00ecm cho m\u00ecnh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, s\u1edf tr\u01b0\u1eddng, s\u1edf th\u00edch tr\u00ean c\u01a1 s\u1edf so s\u00e1nh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00e1c; th\u00ec v\u1edbi THL\u0110DN, v\u1ed1n l\u00e0 nh\u1eefng con ng\u01b0\u1eddi c\u00f3 t\u1ed1 ch\u1ea5t l\u00e3nh \u0111\u1ea1o, quy\u1ebft \u0111o\u00e1n, d\u00e1m d\u1ea5n th\u00e2n, d\u00e1m hy sinh\u2026 vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1edf tr\u01b0\u1eddng, s\u1edf \u0111o\u1ea3n l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu t\u1eeb tr\u01b0\u1edbc. V\u00ec v\u1eady, giai \u0111o\u1ea1n n\u00e0y ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n ch\u00fa t\u00e2m \u0111\u1ebfn \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch c\u00e1 nh\u00e2n, gi\u00fap v\u1ebb b\u1ec1 ngo\u00e0i t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi n\u1ed9i l\u1ef1c b\u00ean trong.<\/p>\n

\u1ede b\u01b0\u1edbc th\u1ee9 t\u01b0 c\u1ea7n \u0111\u01b0a ra \u0111\u01b0\u1ee3c tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb c\u00e1 nh\u00e2n \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u1ebd l\u00e0 nh\u01b0 th\u1ebf n\u00e0o trong t\u00e2m tr\u00ed c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (V\u00ed d\u1ee5 nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, \u0111\u1ed1i th\u1ee7, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau).
\nB\u01b0\u1edbc th\u1ee9 n\u0103m l\u00e0 giai \u0111o\u1ea1n truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u. \u1ede giai \u0111o\u1ea1n n\u00e0y, m\u1ed9t l\u01b0u \u00fd nh\u1ecf l\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00ean ch\u0103m ch\u00fat cho h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n nh\u01b0 chu\u1ea9n b\u1ecb h\u1ec7 th\u1ed1ng h\u00ecnh \u1ea3nh \u0111\u1eb9p; x\u00e2y d\u1ef1ng k\u00eanh truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n\u2026 C\u00f2n \u0111\u1ed1i v\u1edbi ch\u1ee7 DN kh\u00f4ng mu\u1ed1n l\u00e0m truy\u1ec1n th\u00f4ng ra b\u00ean ngo\u00e0i c\u1ea7n c\u00f3 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u1ec1 tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u, m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n g\u1eafn k\u00e8m m\u1ee5c ti\u00eau c\u00f4ng ty th\u00f4ng qua th\u01b0 ng\u1ecf \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho n\u1ed9i b\u1ed9.<\/p>\n

Th\u01b0\u1eddng xuy\u00ean nh\u1eafc l\u1ea1i trong ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ee7a c\u00f4ng ty. Trong b\u01b0\u1edbc n\u0103m, m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n \u0111\u1eb7c bi\u1ec7t quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o l\u00e0 s\u1eed d\u1ee5ng ekip (hay l\u00e0 b\u1ed9 m\u00e1y nh\u00e2n s\u1ef1 th\u1eeba h\u00e0nh, gi\u00fap vi\u1ec7c ho\u1eb7c b\u1ed9 m\u00e1y truy\u1ec1n th\u00f4ng trong DN) \u0111\u1ec3 gi\u00fap h\u00ecnh \u1ea3nh THL\u0110DN nhanh ch\u00f3ng lan t\u1ecfa ra b\u00ean ngo\u00e0i. B\u01b0\u1edbc th\u1ee9 s\u00e1u hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 \u201cl\u00e0m theo h\u00ecnh m\u1eabu \u0111\u1ec3 tr\u1edf th\u00e0nh h\u00ecnh m\u1eabu\u201d, <\/em>ta c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng t\u1ea5m g\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o t\u00e0i ba nh\u01b0 \u00f4ng Tr\u01b0\u01a1ng Gia B\u00ecnh, b\u00e0 Mai Th\u1ecb Ki\u1ec1u Li\u00ean\u2026<\/p>\n

Doanh nh\u00e2n Nguy\u1ec5n Nh\u00e2n Ph\u01b0\u1ee3ng- T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Gi\u1ea5y v\u00e0 Bao b\u00ec Ph\u00fa Giang \u2013 Ch\u1ee7 t\u1ecbch HHDNNVV B\u1eafc Ninh: H\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n \u0111\u00e1ng gi\u00e1 tri\u1ec7u \u0111\u00f4<\/em><\/p>\n

\n
\"Doanh
Doanh nh\u00e2n Nguy\u1ec5n Nh\u00e2n Ph\u01b0\u1ee3ng<\/figcaption><\/figure>\n<\/figure>\n

Trong m\u1ed9t doanh nghi\u1ec7p, l\u00e3nh \u0111\u1ea1o l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang nh\u01b0 c\u1ed5 \u0111\u00f4ng, \u0111\u1ed1i t\u00e1c, nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng. B\u1edfi v\u1eady, d\u00f9 mu\u1ed1n hay kh\u00f4ng h\u00ecnh \u1ea3nh c\u1ee7a h\u1ecd s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn ni\u1ec1m tin v\u00e0 thi\u1ec7n c\u1ea3m c\u1ee7a c\u00f4ng ch\u00fang d\u00e0nh cho doanh nghi\u1ec7p. Nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 th\u00f4ng tin nh\u01b0 ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 c\u1ea7n m\u1ed9t c\u00fa \u201cclick\u201d chu\u1ed9t l\u00e0 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng, m\u1eabu m\u00e3, gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 nh\u1eefng th\u00f4ng tin c\u1ee7a c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00f4ng ty s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

C\u0169ng ch\u1ec9 c\u1ea7n xem qua c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1ea5y th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 lan t\u1ecfa \u0111\u1ebfn \u0111\u00e2u, uy t\u00edn c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o\u2026 \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m hay kh\u00f4ng. B\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 c\u00f3 c\u1ea3m t\u00ecnh h\u01a1n v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u00f3 \u0111\u00e3 c\u00f3 uy t\u00edn tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n

Trong xu th\u1ebf h\u1ed9i nh\u1eadp s\u00e2u r\u1ed9ng nh\u01b0 hi\u1ec7n nay, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng, th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf \u0111\u1ec3 doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u00e0m ph\u00e1n, h\u1ee3p t\u00e1c l\u00e0m \u0103n v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c n\u01b0\u1edbc ngo\u00e0i. B\u1edfi h\u1ecd c\u0169ng nh\u01b0 m\u00ecnh, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n khi h\u1ee3p t\u00e1c l\u00e0m \u0103n v\u1edbi m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 uy t\u00edn v\u00e0 ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p \u0111\u1ea5y \u0111\u00e3 c\u00f3 ti\u1ebfng n\u00f3i tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng\u2026<\/p>\n

V\u1eady n\u00ean ch\u00fang ta th\u01b0\u1eddng n\u00f3i, nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p l\u00e0 nh\u1eefng \u0111\u1ea1i s\u1ee9 h\u00ecnh \u1ea3nh, l\u00e0 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n ch\u00ednh th\u1ed1ng c\u1ee7a doanh nghi\u1ec7p, hay n\u00f3i \u201ch\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n \u0111\u00e1ng gi\u00e1 tri\u1ec7u \u0111\u00f4\u201d. <\/em>Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Doanh nh\u00e2n Nguy\u1ec5n Xu\u00e2n D\u01b0\u01a1ng- Ch\u1ee7 t\u1ecbch H\u0110QT C\u00f4ng ty May H\u01b0ng Y\u00ean: X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o \u2013 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/em><\/p>\n

\n
\"Doanh
Doanh nh\u00e2n Nguy\u1ec5n Xu\u00e2n D\u01b0\u01a1ng<\/figcaption><\/figure>\n<\/figure>\n

Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 l\u00e3nh \u0111\u1ea1o v\u1edbi nh\u00e2n s\u1ef1 trong t\u1ed5 ch\u1ee9c; thuy\u1ebft ph\u1ee5c nh\u00e2n s\u1ef1 tin theo, l\u00e0m theo con \u0111\u01b0\u1eddng v\u00e0 h\u01b0\u1edbng \u0111i c\u1ee7a m\u00ecnh, qu\u00e1 tr\u00ecnh n\u00e0y ch\u00ednh l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng THL\u0110DN. V\u00ec v\u1eady t\u1eadp trung x\u00e2y d\u1ef1ng THL\u0110DN ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t c\u1ee7a L\u00e3nh \u0111\u1ea1o DN v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb x\u01b0a t\u1edbi nay.<\/p>\n

Doanh nghi\u1ec7p khi \u0111\u00e3 c\u00f3 ti\u1ec1m l\u1ef1c ph\u00e1t tri\u1ec3n, ti\u1ec1m l\u1ef1c kinh t\u1ebf, c\u00f3 m\u1ed9t ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec th\u01b0\u1eddng r\u1ea5t ch\u00fa \u00fd trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng, t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ed1t cho doanh nghi\u1ec7p m\u00e0 c\u00f2n t\u1ed1t cho l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p khi tham gia c\u00e1c cu\u1ed9c h\u1ee3p t\u00e1c, \u0111\u00e0m ph\u00e1n hay x\u00fac ti\u1ebfn v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. Trong v\u00f2ng 5 n\u0103m t\u1edbi, vi\u1ec7c Vi\u1ec7t Nam h\u01b0\u1edbng \u0111\u1ebfn m\u1ed1c xu\u1ea5t kh\u1ea9u 50 t\u1ef7.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u00e0nh may. Hi\u1ec7n nay, l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng ng\u00e0nh may l\u00e0 kho\u1ea3ng 1 tri\u1ec7u lao \u0111\u1ed9ng n\u00ean \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra th\u00ec l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng s\u1ebd t\u0103ng l\u00ean kho\u1ea3ng 4 tri\u1ec7u ng\u01b0\u1eddi. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c ph\u00e1t tri\u1ec3n t\u01b0 t\u01b0\u1edfng cho l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng, t\u0103ng c\u01b0\u1eddng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a l\u00e3nh \u0111\u1ea1o \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi lao \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 n\u0103ng \u0111\u1ed9ng th\u00ec c\u00e0ng v\u00f4 c\u00f9ng quan tr\u1ecdng. M\u1ed7i m\u1ed9t doanh nghi\u1ec7p c\u00f3 m\u1ed9t c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00e1c nhau.<\/p>\n

\u0110\u01a1n c\u1eed nh\u01b0 doanh nghi\u1ec7p ch\u00fang t\u00f4i, d\u00f9 \u0111\u00e3 h\u00ecnh th\u00e0nh kh\u00e1 l\u00e2u nh\u01b0ng t\u1eeb khi tr\u1edf th\u00e0nh Ch\u1ee7 t\u1ecbch, t\u00f4i m\u1edbi \u0111\u1ea9y m\u1ea1nh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p. T\u00f4i v\u1eabn ngh\u0129 r\u1eb1ng, m\u1ed9t doanh nghi\u1ec7p khi \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 c\u00f3 n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh nh\u1ea5t \u0111\u1ecbnh th\u00ec n\u00ean t\u0103ng c\u01b0\u1eddng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o kh\u00f4ng ch\u1ec9 c\u1ee7ng c\u1ed1 cho ng\u01b0\u1eddi d\u1eabn d\u1eaft v\u00e0 \u0111\u1ee9ng \u0111\u1ea7u doanh nghi\u1ec7p v\u1ec1 h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a ch\u00ednh doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 l\u00e0 gi\u00e1 tr\u1ecb qua l\u1ea1i b\u1ed5 tr\u1ee3 cho nhau c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y.\u274f<\/p>\n","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ai c\u0169ng c\u1ea7n nh\u01b0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ch\u1ee7 DN s\u1ebd c\u1ea7n h\u01a1n v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi ch\u00e8o l\u00e1i con thuy\u1ec1n DN v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e0nh vi\u00ean \u0111ang ng\u1ed3i tr\u00ean con thuy\u1ec1n \u0111\u00f3. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 …<\/p>\n","protected":false},"author":4,"featured_media":13869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-13868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\nTh\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o, t\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/thuong-hieu-lanh-dao-tang-gia-tri-doanh-nghiep-tren-thi-truong\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o, t\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ai c\u0169ng c\u1ea7n nh\u01b0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ch\u1ee7 DN s\u1ebd c\u1ea7n h\u01a1n v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi 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