{"id":14006,"date":"2017-08-18T11:20:37","date_gmt":"2017-08-18T04:20:37","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=14006"},"modified":"2017-08-18T11:20:37","modified_gmt":"2017-08-18T04:20:37","slug":"nganh-noi-dung-trong-nuoc-keu-bi-doi-xu-bat-binh-dang","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nganh-noi-dung-trong-nuoc-keu-bi-doi-xu-bat-binh-dang\/","title":{"rendered":"Ng\u00e0nh n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc k\u00eau b\u1ecb \u0111\u1ed1i x\u1eed \u201cb\u1ea5t b\u00ecnh \u0111\u1eb3ng\u201d"},"content":{"rendered":"

\u00d4ng Nguy\u1ec5n Th\u1ebf T\u00e2n, T\u1ed5ng \u0111\u00e1m \u0111\u1ed1c VCCorp cho r\u1eb1ng, ng\u00e0nh n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc \u0111ang b\u1ecb \u0111\u1ed1i x\u1eed \u201cb\u1ea5t b\u00ecnh \u0111\u1eb3ng\u201d so v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i do c\u01a1 ch\u1ebf \u201cb\u1ea3o h\u1ed9 ng\u01b0\u1ee3c\u201d c\u1ea3 v\u1ec1 quy \u0111\u1ecbnh c\u1ea5p ph\u00e9p v\u00e0 ch\u00ednh s\u00e1ch thu\u1ebf. H\u1eadu qu\u1ea3 l\u00e0 ng\u00e0nh n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc ng\u00e0y c\u00e0ng teo t\u00f3p.<\/strong><\/p>\n

T\u1ea1i bu\u1ed5i t\u1ecda \u0111\u00e0m “Lu\u1eadt CNTT v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong th\u1eddi gian t\u1edbi” do B\u1ed9 TT&TT t\u1ed5 ch\u1ee9c h\u00f4m 15\/8\/2017, trao \u0111\u1ed5i v\u1ec1 b\u1ea5t c\u1eadp trong l\u0129nh v\u1ef1c n\u1ed9i dung s\u1ed1 t\u1ea1i Vi\u1ec7t Nam,\u00a0\u00f4ng Nguy\u1ec5n Th\u1ebf T\u00e2n, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c VCCorp cho r\u1eb1ng: t\u1ed5ng doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty v\u00e0o kho\u1ea3ng 8.000 – 10.000 t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. N\u1ebfu t\u00ednh c\u00f4ng ty \u201cgi\u1ea3\u201d Vi\u1ec7t Nam (nh\u01b0 c\u00f4ng ty Trung Qu\u1ed1c v\u00e0o Vi\u1ec7t Nam l\u00e0m) th\u00ec l\u00ean \u0111\u1ebfn 15.000 – 20.000 t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m. Trong \u0111\u00f3 c\u00f3 ngu\u1ed3n thu \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 game, phim \u0111ang l\u00ean. Ng\u00e0nh n\u1ed9i dung s\u1ed1 c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng l\u00e0 c\u1ea1nh tranh v\u1edbi c\u00f4ng ty xuy\u00ean bi\u00ean gi\u1edbi nhi\u1ec1u. Nh\u01b0 Facebook h\u1ecd c\u00f3 \u1ee9ng d\u1ee5ng t\u1eeb M\u1ef9, \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ea1i Vi\u1ec7t Nam. V\u1eady l\u00e0 \u0111\u00e1nh nhau ngay tr\u00ean s\u00e2n nh\u00e0, doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111ang m\u1ea5t d\u1ea7n s\u00e2n nh\u00e0. Thua \u0111\u1ebfn m\u1ee9c ch\u1ebft th\u00ec ch\u01b0a ph\u1ea3i,\u00a0v\u1eabn g\u01b0\u1ee3ng \u0111\u01b0\u1ee3c,\u00a0nh\u01b0ng n\u1ebfu ti\u1ebfp t\u1ee5c di\u1ec5n bi\u1ebfn nh\u01b0 hi\u1ec7n nay th\u00ec m\u1ea5t h\u1ebft.<\/p>\n

N\u00f3i v\u1ec1 l\u00fd do c\u00e1c doanh nghi\u1ec7p n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc thua ngay tr\u00ean s\u00e2n nh\u00e0, \u00f4ng T\u00e2n cho r\u1eb1ng, \u0111\u00f3 l\u00e0 c\u01a1 ch\u1ebf b\u1ea3o h\u1ed9 ng\u01b0\u1ee3c. Thay v\u00ec h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p Vi\u1ec7t Nam th\u00ec doanh nghi\u1ec7p Vi\u1ec7t Nam l\u1ea1i kh\u00f3 kh\u0103n h\u01a1n, d\u00f9 t\u1ea5t nhi\u00ean \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd mu\u1ed1n c\u1ee7a nh\u00e0 qu\u1ea3n l\u00fd. V\u00ed d\u1ee5 v\u1ec1 c\u1ea5p ph\u00e9p,\u00a0b\u00ecnh th\u01b0\u1eddng doanh nghi\u1ec7p Vi\u1ec7t Nam ph\u1ea3i l\u00e0m theo quy \u0111\u1ecbnh, sai th\u00ec ph\u1ea1t\u00a0r\u1ed3i thanh ki\u1ec3m tra. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i l\u1ea1i kh\u00f4ng c\u1ea7n nh\u01b0 v\u1eady, ch\u1eb3ng h\u1ea1n\u00a0nh\u01b0 Facebook kh\u00f4ng ph\u1ea3i ki\u1ec3m duy\u1ec7t, gi\u1ea3i tr\u00ecnh khi c\u00f3 n\u1ed9i dung ph\u1ea3n \u0111\u1ed9ng\u2026 Ng\u00e0nh n\u1ed9i dung s\u1ed1 l\u00e0 ng\u00e0nh c\u1ea5p ph\u00e9p. N\u1ebfu c\u1ea5p ph\u00e9p l\u00e0m con c\u00e1 th\u00ec ch\u1ec9 \u0111\u01b0\u1ee3c ph\u00e9p l\u00e0m con c\u00e1. N\u1ebfu l\u00e0m trang tin \u0111i\u1ec7n t\u1eed th\u00ec kh\u00f4ng l\u00e0m m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e3 l\u00e0m nh\u1ea1c tr\u1ef1c tuy\u1ebfn th\u00ec kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m th\u00f4ng tin t\u1ed5ng h\u1ee3p. Tuy nhi\u00ean,\u00a0trong ng\u00e0nh Internet th\u00ec \u1ee9ng d\u1ee5ng nh\u01b0 Facebook kh\u00f4ng bi\u1ebft g\u1ecdi l\u00e0 g\u00ec khi v\u1eeba l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, v\u1eeba \u0111\u1ecdc b\u00e1o hay livestream\u2026 C\u00f2n doanh nghi\u1ec7p Vi\u1ec7t Nam n\u1ebfu l\u00e0m sai gi\u1ea5y ph\u00e9p ch\u1ecbu\u00a0ph\u1ea1t v\u00e0i ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng, n\u1ebfu sai 3 l\u1ea7n th\u00ec \u0111\u00f3ng c\u1eeda. Kh\u00f4ng doanh nghi\u1ec7p n\u00e0o d\u00e1m b\u1ecf ra 10 tri\u1ec7u USD \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1i kh\u00f4ng c\u00f3 gi\u1ea5y ph\u00e9p. Nh\u01b0 VCCorp, n\u00e9m ra 100 t\u1ef7 \u0111\u1ec3 l\u00e0m th\u00ec ng\u00e0y mai kh\u00f4ng bi\u1ebft c\u00f3 t\u01b0\u01a1ng lai hay kh\u00f4ng, hay l\u1ea1i th\u00e0nh vi ph\u1ea1m quy \u0111\u1ecbnh \u0111i t\u00f9. D\u00f9 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a nh\u00e0 qu\u1ea3n l\u00fd m\u00e0 l\u1ea1i l\u00e0 b\u1ea3o h\u1ed9 ng\u01b0\u1ee3c, tr\u00f3i tay doanh nghi\u1ec7p. B\u1ea3o h\u1ed9 ng\u01b0\u1ee3c th\u1ee9 hai l\u00e0 li\u00ean quan \u0111\u1ebfn thu\u1ebf. Doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u00f3ng t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i thu\u1ebf. Trong khi doanh nghi\u1ec7p xuy\u00ean bi\u00ean gi\u1edbi l\u1ea1i kh\u00f4ng: kh\u00f4ng thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n VAT, kh\u00f4ng thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p, kh\u00f4ng b\u1ea3o hi\u1ec3m\u2026 Vi\u1ec7c ph\u1ea3i \u0111\u00f3ng nhi\u1ec1u lo\u1ea1i thu\u1ebf khi\u1ebfn ch\u00fang t\u00f4i khi b\u00e1n m\u1ed9t m\u1eb7t h\u00e0ng l\u1ea1i b\u1ecb \u0111\u1ed9i gi\u00e1 l\u00ean v\u00e0i ch\u1ee5c %. Nh\u1eefng b\u1ea5t l\u1ee3i \u0111\u00f3 c\u00e0ng ng\u00e0y c\u00e0ng khi\u1ebfn doanh nghi\u1ec7p Vi\u1ec7t Nam teo t\u00f3p.<\/p>\n

T\u1ea1i bu\u1ed5i t\u1ecda \u0111\u00e0m “Lu\u1eadt CNTT v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong th\u1eddi gian t\u1edbi” do B\u1ed9 TT&TT t\u1ed5 ch\u1ee9c h\u00f4m 15\/8\/2017, trao \u0111\u1ed5i v\u1ec1 b\u1ea5t c\u1eadp trong l\u0129nh v\u1ef1c n\u1ed9i dung s\u1ed1 t\u1ea1i Vi\u1ec7t Nam,\u00a0\u00f4ng Nguy\u1ec5n Th\u1ebf T\u00e2n, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c VCCorp cho r\u1eb1ng: t\u1ed5ng doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty v\u00e0o kho\u1ea3ng 8.000 – 10.000 t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. N\u1ebfu t\u00ednh c\u00f4ng ty \u201cgi\u1ea3\u201d Vi\u1ec7t Nam (nh\u01b0 c\u00f4ng ty Trung Qu\u1ed1c v\u00e0o Vi\u1ec7t Nam l\u00e0m) th\u00ec l\u00ean \u0111\u1ebfn 15.000 – 20.000 t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m. Trong \u0111\u00f3 c\u00f3 ngu\u1ed3n thu \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 game, phim \u0111ang l\u00ean. Ng\u00e0nh n\u1ed9i dung s\u1ed1 c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng l\u00e0 c\u1ea1nh tranh v\u1edbi c\u00f4ng ty xuy\u00ean bi\u00ean gi\u1edbi nhi\u1ec1u. Nh\u01b0 Facebook h\u1ecd c\u00f3 \u1ee9ng d\u1ee5ng t\u1eeb M\u1ef9, \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ea1i Vi\u1ec7t Nam. V\u1eady l\u00e0 \u0111\u00e1nh nhau ngay tr\u00ean s\u00e2n nh\u00e0, doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111ang m\u1ea5t d\u1ea7n s\u00e2n nh\u00e0. Thua \u0111\u1ebfn m\u1ee9c ch\u1ebft th\u00ec ch\u01b0a ph\u1ea3i,\u00a0v\u1eabn g\u01b0\u1ee3ng \u0111\u01b0\u1ee3c,\u00a0nh\u01b0ng n\u1ebfu ti\u1ebfp t\u1ee5c di\u1ec5n bi\u1ebfn nh\u01b0 hi\u1ec7n nay th\u00ec m\u1ea5t h\u1ebft.<\/p>\n

N\u00f3i v\u1ec1 l\u00fd do c\u00e1c doanh nghi\u1ec7p n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc thua ngay tr\u00ean s\u00e2n nh\u00e0, \u00f4ng T\u00e2n cho r\u1eb1ng, \u0111\u00f3 l\u00e0 c\u01a1 ch\u1ebf b\u1ea3o h\u1ed9 ng\u01b0\u1ee3c. Thay v\u00ec h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p Vi\u1ec7t Nam th\u00ec doanh nghi\u1ec7p Vi\u1ec7t Nam l\u1ea1i kh\u00f3 kh\u0103n h\u01a1n, d\u00f9 t\u1ea5t nhi\u00ean \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd mu\u1ed1n c\u1ee7a nh\u00e0 qu\u1ea3n l\u00fd. V\u00ed d\u1ee5 v\u1ec1 c\u1ea5p ph\u00e9p,\u00a0b\u00ecnh th\u01b0\u1eddng doanh nghi\u1ec7p Vi\u1ec7t Nam ph\u1ea3i l\u00e0m theo quy \u0111\u1ecbnh, sai th\u00ec ph\u1ea1t\u00a0r\u1ed3i thanh ki\u1ec3m tra. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i l\u1ea1i kh\u00f4ng c\u1ea7n nh\u01b0 v\u1eady, ch\u1eb3ng h\u1ea1n\u00a0nh\u01b0 Facebook kh\u00f4ng ph\u1ea3i ki\u1ec3m duy\u1ec7t, gi\u1ea3i tr\u00ecnh khi c\u00f3 n\u1ed9i dung ph\u1ea3n \u0111\u1ed9ng\u2026 Ng\u00e0nh n\u1ed9i dung s\u1ed1 l\u00e0 ng\u00e0nh c\u1ea5p ph\u00e9p. N\u1ebfu c\u1ea5p ph\u00e9p l\u00e0m con c\u00e1 th\u00ec ch\u1ec9 \u0111\u01b0\u1ee3c ph\u00e9p l\u00e0m con c\u00e1. N\u1ebfu l\u00e0m trang tin \u0111i\u1ec7n t\u1eed th\u00ec kh\u00f4ng l\u00e0m m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e3 l\u00e0m nh\u1ea1c tr\u1ef1c tuy\u1ebfn th\u00ec kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m th\u00f4ng tin t\u1ed5ng h\u1ee3p. Tuy nhi\u00ean,\u00a0trong ng\u00e0nh Internet th\u00ec \u1ee9ng d\u1ee5ng nh\u01b0 Facebook kh\u00f4ng bi\u1ebft g\u1ecdi l\u00e0 g\u00ec khi v\u1eeba l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, v\u1eeba \u0111\u1ecdc b\u00e1o hay livestream\u2026 C\u00f2n doanh nghi\u1ec7p Vi\u1ec7t Nam n\u1ebfu l\u00e0m sai gi\u1ea5y ph\u00e9p ch\u1ecbu\u00a0ph\u1ea1t v\u00e0i ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng, n\u1ebfu sai 3 l\u1ea7n th\u00ec \u0111\u00f3ng c\u1eeda. Kh\u00f4ng doanh nghi\u1ec7p n\u00e0o d\u00e1m b\u1ecf ra 10 tri\u1ec7u USD \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1i kh\u00f4ng c\u00f3 gi\u1ea5y ph\u00e9p. Nh\u01b0 VCCorp, n\u00e9m ra 100 t\u1ef7 \u0111\u1ec3 l\u00e0m th\u00ec ng\u00e0y mai kh\u00f4ng bi\u1ebft c\u00f3 t\u01b0\u01a1ng lai hay kh\u00f4ng, hay l\u1ea1i th\u00e0nh vi ph\u1ea1m quy \u0111\u1ecbnh \u0111i t\u00f9. D\u00f9 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a nh\u00e0 qu\u1ea3n l\u00fd m\u00e0 l\u1ea1i l\u00e0 b\u1ea3o h\u1ed9 ng\u01b0\u1ee3c, tr\u00f3i tay doanh nghi\u1ec7p. B\u1ea3o h\u1ed9 ng\u01b0\u1ee3c th\u1ee9 hai l\u00e0 li\u00ean quan \u0111\u1ebfn thu\u1ebf. Doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u00f3ng t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i thu\u1ebf. Trong khi doanh nghi\u1ec7p xuy\u00ean bi\u00ean gi\u1edbi l\u1ea1i kh\u00f4ng: kh\u00f4ng thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n VAT, kh\u00f4ng thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p, kh\u00f4ng b\u1ea3o hi\u1ec3m\u2026 Vi\u1ec7c ph\u1ea3i \u0111\u00f3ng nhi\u1ec1u lo\u1ea1i thu\u1ebf khi\u1ebfn ch\u00fang t\u00f4i khi b\u00e1n m\u1ed9t m\u1eb7t h\u00e0ng l\u1ea1i b\u1ecb \u0111\u1ed9i gi\u00e1 l\u00ean v\u00e0i ch\u1ee5c %. Nh\u1eefng b\u1ea5t l\u1ee3i \u0111\u00f3 c\u00e0ng ng\u00e0y c\u00e0ng khi\u1ebfn doanh nghi\u1ec7p Vi\u1ec7t Nam teo t\u00f3p.<\/p>\n\"\"\n

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“T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u1ed9i dung s\u1ed1 Vi\u1ec7t Nam h\u1ea7u h\u1ebft \u0111i l\u00ean t\u1eeb tay kh\u00f4ng, d\u00f9ng ngu\u1ed3n l\u1ef1c duy nh\u1ea5t l\u00e0 con ng\u01b0\u1eddi. Tuy\u1ec3n d\u1ee5ng v\u1ec1 CNTT, n\u1ed9i dung, ng\u01b0\u1eddi thi\u1ebft k\u1ebf\u2026 r\u1ed3i kinh doanh. V\u1ed1n ch\u01b0a bao gi\u1edd xin c\u1ee7a Nh\u00e0 n\u01b0\u1edbc\u00a0m\u00e0 t\u1ef1 l\u00e0m ho\u1eb7c g\u1ecdi \u0111\u1ea7u t\u01b0 t\u1eeb n\u01b0\u1edbc ngo\u00e0i. Nhi\u1ec1u anh em l\u00e0m n\u1ed9i dung s\u1ed1 ph\u00e1t bi\u1ec3u nhi\u1ec1u l\u1ea7n r\u1eb1ng kh\u00f4ng hy v\u1ecdng \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i, ch\u1ec9 mong g\u1ee1 c\u00e1c b\u1ea3o h\u1ed9 ng\u01b0\u1ee3c. Theo nguy\u00ean t\u1eafc c\u00e1i g\u00ec kh\u00f4ng thu c\u1ee7a doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i th\u00ec \u0111\u1eebng thu c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam. B\u1ed9 TT&TT n\u00ean \u0111\u1ec1 xu\u1ea5t v\u1edbi nh\u00e0 n\u01b0\u1edbc g\u1ecdi ng\u00e0nh n\u1ed9i dung s\u1ed1 l\u00e0 ng\u00e0nh kinh t\u1ebf tr\u1ecdng \u0111i\u1ec3m, khi c\u00f3 t\u01b0 t\u01b0\u1edfng nh\u01b0 v\u1eady th\u00ec s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c l\u00e0 l\u00e0m \u01b0u \u0111\u00e3i g\u00ec. \u0110i\u1ec1u \u0111\u00e1ng bu\u1ed3n l\u00e0 qu\u00e1 \u00edt ng\u01b0\u1eddi hi\u1ec3u ng\u00e0nh n\u1ed9i dung s\u1ed1 l\u00e0 g\u00ec, c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i th\u00ec nh\u01b0 \u0111\u1ee9a con b\u1ecb b\u1ecf r\u01a1i. N\u1ebfu xin ch\u1ee9ng ch\u1ec9 c\u00f4ng ngh\u1ec7 cao th\u00ec xin B\u1ed9 KH&CN. C\u00f2n xin ch\u1ee9ng ch\u1ec9 t\u00f4i l\u00e0 doanh nghi\u1ec7p n\u1ed9i dung s\u1ed1 c\u00f3 l\u1ee3i cho qu\u1ed1c gia c\u1ea7n \u01b0u \u0111\u00e3i th\u00ec kh\u00f4ng bi\u1ebft g\u1eb7p ai”, \u00f4ng T\u00e2n chia s\u1ebb<\/p>\n<\/div>\n

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Theo \u00f4ng Nguy\u1ec5n Th\u1ebf T\u00e2n, B\u1ed9 TT&TT n\u00ean \u0111\u1ee9ng ra l\u00e0m, coi n\u1ed9i dung s\u1ed1 l\u00e0\u00a0ng\u00e0nh tr\u1ecdng \u0111i\u1ec3m,\u00a0x\u00e1c \u0111\u1ecbnh xem\u00a0\u01b0u \u0111\u00e3i c\u1ea7n t\u1eadp trung v\u00e0o \u0111\u00e2u? Doanh nghi\u1ec7p\u00a0kh\u00f4ng c\u1ea7n ti\u1ec1n v\u00ec doanh nghi\u1ec7p t\u1ef1 ki\u1ebfm t\u1eeb th\u1ecb tr\u01b0\u1eddng nh\u01b0ng\u00a0c\u1ea7n nh\u1eefng\u00a0\u01b0u \u0111\u00e3i v\u1ec1 con ng\u01b0\u1eddi, nh\u00e2n l\u1ef1c CNTT.<\/p>\n

C\u0169ng\u00a0li\u00ean quan \u0111\u1ebfn\u00a0v\u1ea5n \u0111\u1ec1 b\u00ecnh \u0111\u1eb3ng gi\u1eefa c\u00e1c doanh nghi\u1ec7p xuy\u00ean bi\u00ean gi\u1edbi,\u00a0\u00f4ng Nhan Th\u1ebf Lu\u00e2n, \u0111\u1ea1i di\u1ec7n Nhaccuatui nh\u1eadn \u0111\u1ecbnh r\u1eb1ng: “C\u00e1c c\u00f4ng ty l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay nh\u01b0 Google, Facebook, Amazon\u2026 \u0111\u1ec1u l\u00e0 c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng Internet. C\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n m\u1ea1nh b\u1edfi ng\u00e0nh n\u00e0y \u0111\u1eb7c th\u00f9 kh\u00f4ng gi\u1edbi h\u1ea1n v\u1ec1 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, kh\u00f4ng gian, c\u00f4ng ngh\u1ec7 n\u00ean c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n nhanh. Khi b\u01b0\u1edbc ra th\u1ebf gi\u1edbi, ch\u00fang ta c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 4 t\u1ef7 d\u00e2n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00f4ng ty Internet l\u1ea1i l\u1edbn nh\u01b0 th\u1ebf. \u1ede Vi\u1ec7t Nam, ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n m\u1ea1nh h\u01a1n hi\u1ec7n nay. C\u00e1c c\u00f4ng ty n\u1ed9i dung s\u1ed1\u00a0nh\u1ecf \u0111ang g\u1eb7p m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u00f3 l\u00e0 ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i l\u1edbn v\u1eeba b\u1ecb \u201ctr\u00f3i bu\u1ed9c l\u1ea1i trong g\u00f3c t\u01b0\u1eddng\u201d. Ch\u00fang ta c\u00f3 th\u1ec3 h\u00ecnh dung, trong s\u1ed1 300 website \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p hi\u1ec7n nay th\u00ec t\u1ed5ng traffic ch\u1ec9 chi\u1ebfm kho\u1ea3ng tr\u00ean 20% so v\u1edbi c\u00e1c \u00f4ng l\u1edbn n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Google, YouTube, Facebook d\u00f9 h\u1ecd kh\u00f4ng c\u00f3 gi\u1ea5y ph\u00e9p t\u1ea1i Vi\u1ec7t Nam”.<\/p>\n

\u00d4ng Lu\u00e2n chia s\u1ebb: M\u1ed9t s\u1ed1 c\u00f4ng ty xin gi\u1ea5y ph\u00e9p l\u00e0m m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng ch\u01b0a k\u1ecbp l\u00e0m \u0111\u00e3 ch\u1ebft tr\u01b0\u1edbc khi Facebook l\u1edbn m\u1ea1nh nh\u01b0 ng\u00e0y h\u00f4m nay. Nguy\u00ean nh\u00e2n l\u00e0 khi qu\u00e1 tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt th\u00ec v\u00f4 h\u00ecnh chung, c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i c\u00f3 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i h\u01a1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Nh\u1eefng quy \u0111\u1ecbnh qu\u00e1 ch\u1eb7t c\u1ee7a ch\u00fang ta c\u00e0ng ng\u00e0y c\u00e0ng khi\u1ebfn cho c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam b\u1ecb teo t\u00f3p \u0111i. V\u1ec1 \u01b0u \u0111\u00e3i, nh\u1ea5t l\u00e0 thu\u1ebf, th\u1eadt ra Vi\u1ec7t Nam c\u00f3 c\u01a1 h\u1ed9i l\u1edbn trong h\u00fat v\u1ed1n \u0111\u1ea7u t\u01b0. Nh\u01b0ng \u0111\u1ec3 c\u00f4ng ty Vi\u1ec7t Nam nh\u1eadn v\u00e0i ch\u1ee5c tri\u1ec7u USD l\u00e0 r\u1ea5t hi\u1ebfm. Trong khi \u0111\u00f3, c\u00e1c c\u00f4ng ty \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c nh\u01b0 Singapore, Indonesia c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u01a1c h\u00e0ng t\u1ef7 USD ti\u1ec1n \u0111\u1ea7u t\u01b0. Nguy\u00ean nh\u00e2n l\u00e0 c\u00e1c n\u01b0\u1edbc h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u cho doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t l\u00e0 ch\u00ednh s\u00e1ch thu\u1ebf. Do \u0111\u00f3, \u0111\u1ec1 xu\u1ea5t c\u1ee7a t\u00f4i l\u00e0 n\u1ebfu coi \u0111\u00e2y l\u00e0 ng\u00e0nh kinh t\u1ebf tr\u1ecdng \u0111i\u1ec3m th\u00ec ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u00ednh s\u00e1ch v\u1ec1 thu\u1ebf \u0111\u1ec3 ch\u1eb3ng nh\u1eefng gi\u1eef \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n thu trong n\u01b0\u1edbc m\u00e0 c\u00f2n h\u00fat \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i v\u00e0o Vi\u1ec7t Nam. C\u00e1c doanh nghi\u1ec7p n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc mong mu\u1ed1n c\u01a1 quan qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 c\u00f4ng b\u1eb1ng v\u1edbi doanh nghi\u1ec7p\u00a0n\u01b0\u1edbc ngo\u00e0i. Ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i c\u0169ng ph\u1ea3i c\u00f3 gi\u1ea5y ph\u00e9p ho\u1eb7c ch\u1ebf t\u00e0i m\u1ea1nh m\u1ebd n\u00e0o \u0111\u00f3 \u0111\u1ec3 c\u00e1c gi\u1ea5y ph\u00e9p th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 gi\u1eefa hai b\u00ean.<\/p>\n

\u00d4ng Lu\u00e2n c\u0169ng n\u00f3i v\u1ec1 m\u1ed9t th\u1ef1c t\u1ebf bu\u1ed3n l\u00e0 ch\u00fang ta th\u01b0\u1eddng n\u00f3i r\u1eb1ng t\u1ea1i sao kh\u00f4ng \u1ee7ng h\u1ed9 h\u00e0ng Vi\u1ec7t? Nh\u01b0ng\u00a0t\u1eeb trong b\u1ea3n th\u00e2n m\u1ed7i ng\u01b0\u1eddi\u00a0l\u1ee3i \u00edch c\u00e1 nh\u00e2n r\u1ea5t nhi\u1ec1u n\u00ean c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam \u201ct\u00e0n s\u00e1t\u201d l\u1eabn nhau, d\u1eabn \u0111\u1ebfn h\u1eadu qu\u1ea3 n\u00e0y. Ch\u00ednh ch\u00fang ta g\u00f3p ph\u1ea7n \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng cho n\u01b0\u1edbc ngo\u00e0i nhi\u1ec1u, trong khi\u00a0c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc ch\u01b0a b\u1ea3o v\u1ec7 l\u1eabn nhau<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00d4ng Nguy\u1ec5n Th\u1ebf T\u00e2n, T\u1ed5ng \u0111\u00e1m \u0111\u1ed1c VCCorp cho r\u1eb1ng, ng\u00e0nh n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc \u0111ang b\u1ecb \u0111\u1ed1i x\u1eed \u201cb\u1ea5t b\u00ecnh \u0111\u1eb3ng\u201d so v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i do c\u01a1 ch\u1ebf \u201cb\u1ea3o h\u1ed9 ng\u01b0\u1ee3c\u201d c\u1ea3 v\u1ec1 quy \u0111\u1ecbnh c\u1ea5p ph\u00e9p v\u00e0 ch\u00ednh s\u00e1ch thu\u1ebf. H\u1eadu qu\u1ea3 l\u00e0 ng\u00e0nh n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc …<\/p>\n","protected":false},"author":4,"featured_media":14007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-14006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\nNg\u00e0nh n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc k\u00eau b\u1ecb \u0111\u1ed1i x\u1eed \u201cb\u1ea5t b\u00ecnh \u0111\u1eb3ng\u201d - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nganh-noi-dung-trong-nuoc-keu-bi-doi-xu-bat-binh-dang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ng\u00e0nh n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc k\u00eau b\u1ecb \u0111\u1ed1i x\u1eed \u201cb\u1ea5t b\u00ecnh \u0111\u1eb3ng\u201d - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"\u00d4ng Nguy\u1ec5n Th\u1ebf T\u00e2n, T\u1ed5ng \u0111\u00e1m \u0111\u1ed1c VCCorp cho r\u1eb1ng, ng\u00e0nh n\u1ed9i dung s\u1ed1 trong n\u01b0\u1edbc \u0111ang b\u1ecb \u0111\u1ed1i x\u1eed \u201cb\u1ea5t b\u00ecnh \u0111\u1eb3ng\u201d so v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i do c\u01a1 ch\u1ebf \u201cb\u1ea3o h\u1ed9 ng\u01b0\u1ee3c\u201d c\u1ea3 v\u1ec1 quy \u0111\u1ecbnh c\u1ea5p ph\u00e9p v\u00e0 ch\u00ednh s\u00e1ch thu\u1ebf. 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