{"id":14292,"date":"2017-08-23T09:03:07","date_gmt":"2017-08-23T02:03:07","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=14292"},"modified":"2017-08-23T09:03:07","modified_gmt":"2017-08-23T02:03:07","slug":"startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/","title":{"rendered":"Startup: \u00cdt ti\u1ec1n, nhi\u1ec1u th\u00e1ch th\u1ee9c, l\u00e0m sao ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng?"},"content":{"rendered":"

L\u00e0 m\u1ed9t startup, v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft xem ch\u1eebng nh\u01b0 v\u00f4 h\u1ea1n nh\u01b0ng ngu\u1ed3n l\u1ef1c th\u00ec gi\u1edbi h\u1ea1n.<\/strong><\/p>\n

Nh\u1eefng c\u00e2u h\u1ecfi mu\u00f4n thu\u1edf ki\u1ec3u nh\u01b0: startup – kh\u00f4ng ti\u1ec1n, c\u00f3 n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? L\u00e0m sao tr\u00e1nh b\u1eaby khi ph\u00e1t tri\u1ec3n n\u00f3ng? L\u00e0m sao x\u00e2y d\u1ef1ng tinh th\u1ea7n s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p?… lu\u00f4n xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp. Gi\u1ea3i quy\u1ebft sao \u0111\u00e2y?<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i xin chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb h\u00e0nh tr\u00ecnh ch\u00f4ng gai nh\u01b0ng c\u00f3 ph\u1ea7n may m\u1eafn c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c b\u1eaft bu\u1ed9c<\/strong><\/p>\n

Khi m\u1edbi \u0111\u01b0a b\u00e1nh su Chewy Junior v\u1ec1 Vi\u1ec7t Nam, trong 6 th\u00e1ng \u0111\u1ea7u, l\u01b0\u1ee3ng b\u00e1nh ch\u00fang t\u00f4i b\u00e1n \u0111\u01b0\u1ee3c r\u1ea5t khi\u00eam t\u1ed1n m\u1eb7c d\u00f9 ai th\u1eed qua c\u0169ng khen ngon. Thu kh\u00f4ng \u0111\u1ee7 chi, ngu\u1ed3n v\u1ed1n t\u00edch l\u0169y v\u00e0 vay m\u01b0\u1ee3n l\u1ea7n l\u01b0\u1ee3t v\u01a1i d\u1ea7n r\u1ed3i c\u1ea1n h\u1eb3n. T\u00f4i th\u1eadt s\u1ef1 lo l\u1eafng, v\u00e0 r\u01a1i v\u00e0o kh\u1ee7ng ho\u1ea3ng.<\/p>\n

C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u00e2u?<\/p>\n

T\u00f4i b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, v\u00e0 ph\u00e1t hi\u1ec7n ra k\u00edch th\u01b0\u1edbc b\u00e1nh qu\u00e1 to so v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Ng\u01b0\u1eddi Singapore c\u00f3 th\u1ec3 \u0103n nguy\u00ean m\u1ed9t c\u00e1i b\u00e1nh to, do v\u1eady ai mua ph\u1ea7n ng\u01b0\u1eddi \u1ea5y. Ng\u01b0\u1eddi Vi\u1ec7t th\u00ec kh\u00e1c, ch\u00fang ta chu\u1ed9ng v\u0103n h\u00f3a chia s\u1ebb, v\u00e0 v\u1edbi nh\u1eefng m\u00f3n b\u00e1nh ng\u1ecdt tr\u00e1ng mi\u1ec7ng nh\u01b0 b\u00e1nh su, ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u00edch h\u01a1n n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 mua m\u1ed9t set b\u00e1nh d\u00f9ng chung c\u00f9ng \u0111\u1ed3ng nghi\u1ec7p, b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n.<\/p>\n

T\u1eeb kh\u1ea3o s\u00e1t \u0111\u00f3, t\u00f4i ti\u1ebfn h\u00e0nh gi\u1ea3m k\u00edch th\u01b0\u1edbc b\u00e1nh xu\u1ed1ng c\u00f2n 1\/3 so v\u1edbi ban \u0111\u1ea7u – kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1eafn nhi\u1ec1u l\u1ea7n khi \u0103n. Nh\u1edd s\u1ef1 thay \u0111\u1ed5i n\u00e0y, m\u1ecdi th\u1ee9 chuy\u1ec3n bi\u1ebfn t\u00edch c\u1ef1c. D\u00f2ng ti\u1ec1n t\u1eeb \u00e2m sang d\u01b0\u01a1ng v\u00e0 Chewy Junior \u0111\u00e3 c\u00f3 m\u1eb7t t\u1eeb Nam ra B\u1eafc.<\/p>\n

B\u1ea1n th\u1ea5y \u0111\u1ea5y, v\u00ec “c\u1eafm \u0111\u1ea7u” l\u00e0m, kh\u00f4ng kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng m\u00e0 t\u00f4i su\u00fdt ph\u1ea3i \u0111\u00f3ng c\u1eeda startup \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh. B\u00e0i h\u1ecdc n\u00e0y, t\u00f4i r\u1ea5t th\u1ea5m v\u00e0 \u0111ang \u00e1p d\u1ee5ng cho chu\u1ed7i th\u1ef1c ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh.<\/p>\n

K\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n c\u0169, t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh r\u1eb1ng, d\u00f9 doanh nghi\u1ec7p b\u1ea1n ch\u1ec9 l\u00e0 m\u1ed9t startup m\u1edbi ch\u1eadp ch\u1eefng b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u00ec kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u1eabn l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c ph\u1ea3i l\u00e0m. N\u1ebfu kh\u00f4ng, b\u1ea1n s\u1ebd b\u01b0\u1edbc \u0111i v\u00f4 \u0111\u1ecbnh. H\u00ean th\u00ec th\u00e0nh c\u00f4ng, xui th\u00ec th\u1ea5t b\u1ea1i, m\u00e0 d\u00f9 th\u1ea5t b\u1ea1i hay th\u00e0nh c\u00f4ng, b\u1ea1n v\u1eabn kh\u00f4ng nh\u1eadn ra \u0111\u01b0\u1ee3c l\u00fd do d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 \u1ea5y ch\u00ednh l\u00e0 s\u1ef1 thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

L\u00fac n\u00e0y \u0111\u00e2y, h\u1eb3n b\u1ea1n s\u1ebd b\u0103n kho\u0103n, kh\u00f4ng c\u00f3 ti\u1ec1n, l\u00e0m sao mua \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng? Nh\u01b0ng d\u00f9 c\u00f3 ti\u1ec1n \u0111i n\u1eefa th\u00ec c\u00e2u h\u1ecfi ti\u1ebfp theo s\u1ebd l\u00e0 mua d\u1eef li\u1ec7u \u1edf \u0111\u00e2u? \u0110\u1eebng qu\u00e1 lo l\u1eafng! B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 ti\u1ec1n \u0111\u1ec3 l\u00e0m kh\u1ea3o s\u00e1t. B\u1ea1n, \u1edf vai tr\u00f2 ng\u01b0\u1eddi s\u00e1ng l\u1eadp, h\u00e3y \u0111\u00edch th\u00e2n \u0111i kh\u1ea3o s\u00e1t \u0111\u1ec3 th\u1eadt s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

7 n\u0103m tr\u01b0\u1edbc, khi t\u00f4i m\u1edbi b\u01b0\u1edbc ch\u00e2n v\u00e0o kinh doanh, kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn ch\u01b0a ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean ng\u00e0y nay, nh\u1edd c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, vi\u1ec7c kh\u1ea3o s\u00e1t thu\u1eadn ti\u1ec7n h\u01a1n r\u1ea5t nhi\u1ec1u. Tuy v\u1eady, l\u1eddi chia s\u1ebb c\u1ee7a t\u00f4i cho nh\u00e0 s\u00e1ng l\u1eadp l\u00e0 v\u1eabn n\u00ean d\u00e0nh th\u1eddi gian \u0111\u1ec3 c\u00f3 kh\u1ea3o s\u00e1t cho ri\u00eang m\u00ecnh.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 l\u00fd do: \u201cT\u00f4i b\u1eadn qu\u00e1, kh\u00f4ng c\u00f3 th\u1eddi gian \u0111i kh\u1ea3o s\u00e1t\u201d. V\u1eady h\u00e3y c\u1ee9 l\u00e0m v\u00e0 tr\u00f4ng ch\u1edd v\u00e0o may m\u1eafn. L\u00e0m \u0111\u00fang ngay t\u1eeb \u0111\u1ea7u, d\u00f9 ch\u1eadm, v\u1eabn t\u1ed1t h\u01a1n l\u00e0 l\u00e0m nhanh v\u00e0 quay l\u1ea1i \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

C\u00e1i b\u1eaby khi ph\u00e1t tri\u1ec3n n\u00f3ng<\/strong><\/p>\n

Khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u kh\u00e1ch h\u00e0ng, doanh thu s\u1ebd t\u0103ng l\u00ean v\u00f9n v\u1ee5t. T\u1eeb tr\u1ea1ng th\u00e1i ng\u1ea5p ngh\u00e9 b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n, r\u1ed3i s\u1ed1ng l\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, ch\u00fang ta d\u1ec5 ch\u1ee7 quan. Trong giai \u0111o\u1ea1n n\u00e0y, c\u00f3 2 sai l\u1ea7m startup d\u1ec5 m\u1eafc ph\u1ea3i, \u0111\u00f3 l\u00e0 b\u00e0i to\u00e1n qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 v\u00e0 qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n.<\/p>\n

H\u00e3y hi\u1ec3u th\u1ebf n\u00e0y: L\u00fac m\u1edbi b\u1eaft \u0111\u1ea7u, b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng, qu\u1ea3n l\u00fd 3 – 4 con ng\u01b0\u1eddi. D\u00f9 c\u1eeda h\u00e0ng th\u00e0nh c\u00f4ng th\u1ebf n\u00e0o th\u00ec c\u00e1i b\u1ea1n c\u00f3 m\u1edbi ch\u1ec9 l\u00e0 m\u1ed9t ch\u00fat ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng, kinh nghi\u1ec7m v\u1eadn h\u00e0nh m\u1ed9t c\u1eeda h\u00e0ng, quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m. Khi c\u00f4ng ty m\u1edf r\u1ed9ng, nhi\u1ec1u c\u1eeda h\u00e0ng xu\u1ea5t hi\u1ec7n, \u0111\u1ed3ng ngh\u0129a nh\u00e2n vi\u00ean t\u0103ng l\u00ean. H\u00e0ng lo\u1ea1t b\u00e0i to\u00e1n \u0111\u1eb7t ra: l\u00e0m sao tuy\u1ec3n ng\u01b0\u1eddi, tuy\u1ec3n ng\u01b0\u1eddi r\u1ed3i \u0111\u00e0o t\u1ea1o ra sao, \u0111\u00e0o t\u1ea1o xong l\u00e0m sao gi\u1eef ch\u00e2n h\u1ecd? R\u1ed3i, h\u1ec7 th\u1ed1ng h\u1eadu c\u1ea7n t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o cho t\u1ed1i \u01b0u? L\u00e0m sao \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3ng nh\u1ea5t gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng?\u2026<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3, khi l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1eb7t ra, b\u1ea1n s\u1ebd kh\u00f4ng d\u1ec5 t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, v\u00e0 sai l\u1ea7m l\u00e0 chuy\u1ec7n kh\u00f3 tr\u00e1nh. M\u1ed9t v\u00ed d\u1ee5 nh\u1ecf: Kh\u00e1ch \u0103n \u1edf c\u1eeda h\u00e0ng n\u00e0y th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng b\u00e1nh kh\u00e1c v\u1edbi c\u1eeda h\u00e0ng kia. S\u1ef1 so s\u00e1nh v\u00e0 kh\u00f4ng h\u00e0i l\u00f2ng xu\u1ea5t hi\u1ec7n. \u0110\u00e2y l\u00e0 l\u00fac chu\u1ed7i c\u1eeda h\u00e0ng d\u1ec5 r\u01a1i v\u00e0o kh\u1ee7ng ho\u1ea3ng nh\u1ea5t.<\/p>\n

Nh\u00e2n s\u1ef1 l\u00e0 c\u00e1i n\u1ec1n c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n ph\u1ea3i c\u00f3 c\u00e1i n\u1ec1n v\u1eefng th\u00ec chuy\u1ec7n m\u1edf r\u1ed9ng m\u1edbi \u0111\u1ee1 r\u1ee7i ro. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t ng\u00f4i nh\u00e0, c\u00e1i m\u00f3ng ph\u1ea3i th\u1eadt v\u1eefng th\u00ec ng\u00f4i nh\u00e0 m\u1edbi c\u00f3 th\u1ec3 x\u00e2y l\u00ean cao \u0111\u01b0\u1ee3c. H\u00e3y quan s\u00e1t c\u00e1c chu\u1ed7i F&B: Khi v\u00e0o Vi\u1ec7t Nam, h\u1ecd c\u00f3 h\u01a1n m\u1ed9t n\u0103m \u0111\u1ec3 chu\u1ea9n b\u1ecb t\u1eeb nh\u00e0 cung c\u1ea5p, m\u1eb7t b\u1eb1ng, v\u00e0 d\u0129 nhi\u1ec5n, kh\u00f4ng th\u1ec3 kh\u00f4ng k\u1ec3 \u0111\u1ebfn nh\u00e2n s\u1ef1.<\/p>\n

Sai l\u1ea7m th\u1ee9 hai c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u1eddng v\u1ea5p ph\u1ea3i \u0111\u00f3 l\u00e0 thi\u1ebfu ki\u1ebfn th\u1ee9c v\u1ec1 t\u00e0i ch\u00ednh. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t chuy\u00ean gia v\u1ec1 t\u00e0i ch\u00ednh \u0111\u1ec3 kh\u1edfi nghi\u1ec7p, nh\u01b0ng \u00edt ra b\u1ea1n ph\u1ea3i bi\u1ebft \u0111\u1ecdc b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, bi\u1ebft b\u00e1o c\u00e1o l\u1eddi – l\u1ed7 c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng theo t\u1eebng ng\u00e0y, v\u00e0 l\u00fd gi\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1i sao l\u1eddi l\u1ed7.<\/p>\n

Trong ng\u00e0nh \u1ea9m th\u1ef1c, hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac chi ph\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m trong ng\u00e0nh l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng. \u1ede \u0111\u00e2y c\u00f3 2 t\u1eeb kh\u00f3a c\u1ea7n quan t\u00e2m. Th\u1ee9 nh\u1ea5t l\u00e0 \u201cc\u1ea5u tr\u00fac chi ph\u00ed\u201d. Th\u1ee9 hai l\u00e0 \u201ctrong ng\u00e0nh\u201d, ngh\u0129a l\u00e0 c\u1ea5u tr\u00fac \u0111\u00f3 c\u1ea7n \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh c\u1ee7a ng\u00e0nh m\u00e0 b\u1ea1n \u0111ang kinh doanh.<\/p>\n

V\u00ed d\u1ee5: chi ph\u00ed \u0111\u1ec3 s\u1ea3n xu\u1ea5t th\u00e0nh ph\u1ea9m (CoGS – Cost of Goods sold) c\u1ee7a b\u1ea1n l\u00e0 50%, t\u1ee9c b\u1ea1n c\u1ea7n 5 \u0111\u1ed3ng nguy\u00ean li\u1ec7u \u0111\u1ec3 s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 b\u00e1n 10 \u0111\u1ed3ng; chi ph\u00ed nh\u00e2n s\u1ef1 25%; chi ph\u00ed marketing 5%. V\u1edbi c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean, nh\u1edd t\u1eadn d\u1ee5ng m\u1eb7t b\u1eb1ng c\u1ee7a gia \u0111\u00ecnh, b\u1ea1n c\u00f3 l\u1eddi. Th\u1ebf nh\u01b0ng khi m\u1edf r\u1ed9ng c\u1eeda h\u00e0ng th\u1ee9 hai, ph\u1ea3i tr\u1ea3 ti\u1ec1n m\u1eb7t b\u1eb1ng, t\u1ef1 nhi\u00ean l\u1ee3i nhu\u1eadn gi\u1ea3m s\u00fat, th\u1eadm ch\u00ed thua l\u1ed7. B\u1ea1n r\u01a1i v\u00e0o c\u00e1i b\u1eaby \u0111\u1ecbnh gi\u00e1 do ch\u00ednh m\u00ecnh \u0111\u01b0a ra ban \u0111\u1ea7u. L\u00fac n\u00e0y, b\u1ea1n mu\u1ed1n t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m. \u0110\u01b0\u1ee3c kh\u00f4ng? Kh\u00f4ng ai c\u1ea5m b\u1ea1n t\u0103ng gi\u00e1, nh\u01b0ng r\u1ea5t c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecf \u0111i.<\/p>\n

Do v\u1eady, hi\u1ec3u c\u1ea5u tr\u00fac chi ph\u00ed s\u1ebd gi\u00fap doanh ch\u1ee7 qu\u1ea3n tr\u1ecb t\u1ed1t doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Nh\u01b0ng ch\u1ec9 hi\u1ec3u nh\u01b0 v\u1eady ch\u01b0a \u0111\u1ee7, m\u00e0 c\u00f2n c\u1ea7n \u0111\u1eb7t c\u1ea5u tr\u00fac chi ph\u00ed trong m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh. N\u1ebfu CoGS c\u1ee7a b\u1ea1n 50%, trong khi m\u1ee9c chung c\u1ee7a ng\u00e0nh l\u00e0 30%, b\u1ea1n s\u1ebd kh\u00f3 s\u1ed1ng khi \u0111\u1ed1i th\u1ee7 b\u1eaft \u0111\u1ea7u c\u1ea1nh tranh. D\u0129 nhi\u00ean, \u0111\u1ec3 hi\u1ec3u c\u1ea5u tr\u00fac chi ph\u00ed trong ng\u00e0nh, b\u1ea1n ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi r\u1ea5t am hi\u1ec3u v\u1ec1 ng\u00e0nh \u0111\u00f3 ho\u1eb7c c\u00f3 c\u1ed9ng s\u1ef1 l\u1ea5p \u201ckho\u1ea3ng tr\u1ed1ng\u201d n\u00e0y c\u1ee7a b\u1ea1n.<\/p>\n

B\u01b0\u1edbc ti\u1ebfp theo, b\u1ea1n c\u1ea7n chu\u1ea9n h\u00f3a c\u1ea5u tr\u00fac n\u00e0y v\u00e0 chia s\u1ebb th\u00f4ng tin v\u1edbi c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd. \u0110\u1ec3 l\u00e0m g\u00ec? Th\u1ee9 nh\u1ea5t, \u0111\u1ec3 t\u1eeb b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o xu\u1ed1ng t\u1eebng c\u1ea5p ph\u00f2ng ban c\u00f9ng th\u1ea5u hi\u1ec3u nh\u1eefng ch\u1ec9 s\u1ed1 kinh doanh m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. Nh\u1edd v\u1eady, s\u1ebd t\u0103ng s\u1ef1 minh b\u1ea1ch, gi\u1ea3m r\u1ee7i ro trong qu\u1ea3n l\u00fd v\u00e0 truy\u1ec1n \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u1ea3 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh, \u0111\u01b0a doanh nghi\u1ec7p \u0111i l\u00ean.<\/p>\n

Ngo\u00e0i ra, vi\u1ec7c chu\u1ea9n h\u00f3a th\u00f4ng tin t\u1ea1o ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o b\u00e0n giao c\u00f4ng vi\u1ec7c cho c\u1ea5p qu\u1ea3n l\u00fd l\u00e0m thay m\u00ecnh d\u1ea7n d\u1ea7n. \u0110i\u1ec1u n\u00e0y c\u0169ng t\u1ea1o kh\u00f4ng gian cho nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n – m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i. V\u00e0 m\u1eb7t kh\u00e1c, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u0169ng c\u00f3 th\u00eam th\u1eddi gian \u0111\u1ec3 ngh\u0129 nh\u1eefng v\u1ea5n \u0111\u1ec1 xa h\u01a1n – \u0111\u00fang v\u1edbi v\u1ecb tr\u00ed CEO h\u1ecd \u0111ang ng\u1ed3i.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t startup, v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft xem ch\u1eebng nh\u01b0 v\u00f4 h\u1ea1n nh\u01b0ng ngu\u1ed3n l\u1ef1c th\u00ec gi\u1edbi h\u1ea1n. Nh\u1eefng c\u00e2u h\u1ecfi mu\u00f4n thu\u1edf ki\u1ec3u nh\u01b0: startup – kh\u00f4ng ti\u1ec1n, c\u00f3 n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? L\u00e0m sao tr\u00e1nh b\u1eaby khi ph\u00e1t tri\u1ec3n n\u00f3ng? L\u00e0m sao x\u00e2y d\u1ef1ng tinh th\u1ea7n s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p?… …<\/p>\n","protected":false},"author":4,"featured_media":14293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50],"tags":[],"class_list":["post-14292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh"],"yoast_head":"\nStartup: \u00cdt ti\u1ec1n, nhi\u1ec1u th\u00e1ch th\u1ee9c, l\u00e0m sao ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup: \u00cdt ti\u1ec1n, nhi\u1ec1u th\u00e1ch th\u1ee9c, l\u00e0m sao ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"L\u00e0 m\u1ed9t startup, v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft xem ch\u1eebng nh\u01b0 v\u00f4 h\u1ea1n nh\u01b0ng ngu\u1ed3n l\u1ef1c th\u00ec gi\u1edbi h\u1ea1n. Nh\u1eefng c\u00e2u h\u1ecfi mu\u00f4n thu\u1edf ki\u1ec3u nh\u01b0: startup – kh\u00f4ng ti\u1ec1n, c\u00f3 n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? L\u00e0m sao tr\u00e1nh b\u1eaby khi ph\u00e1t tri\u1ec3n n\u00f3ng? L\u00e0m sao x\u00e2y d\u1ef1ng tinh th\u1ea7n s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p?… ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/\" \/>\n<meta property=\"og:site_name\" content=\"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thitruongsi\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-23T02:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/08\/w620h405f1c1-files-articles-2017-1204703-startup-doanhnhansaigon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ph\u1ea1m Ph\u01b0\u1ee3ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thitruongsi\" \/>\n<meta name=\"twitter:site\" content=\"@thitruongsi\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ph\u1ea1m Ph\u01b0\u1ee3ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/\"},\"author\":{\"name\":\"Ph\u1ea1m Ph\u01b0\u1ee3ng\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/person\/b1d3d0e71852809e6acf56f2d89c17ed\"},\"headline\":\"Startup: \u00cdt ti\u1ec1n, nhi\u1ec1u th\u00e1ch th\u1ee9c, l\u00e0m sao ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng?\",\"datePublished\":\"2017-08-23T02:03:07+00:00\",\"dateModified\":\"2017-08-23T02:03:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/\"},\"wordCount\":2316,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#organization\"},\"image\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/08\/w620h405f1c1-files-articles-2017-1204703-startup-doanhnhansaigon.jpg\",\"articleSection\":[\"B\u00e1n le\u0309\",\"Kinh nghi\u00ea\u0323m\",\"M\u1eb9o Kinh Doanh\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/\",\"url\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/startup-tien-nhieu-thach-thuc-lam-sao-phat-trien-ben-vung\/\",\"name\":\"Startup: \u00cdt ti\u1ec1n, nhi\u1ec1u th\u00e1ch th\u1ee9c, l\u00e0m sao ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng? 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