{"id":14380,"date":"2017-08-23T11:09:53","date_gmt":"2017-08-23T04:09:53","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=14380"},"modified":"2017-08-23T11:09:53","modified_gmt":"2017-08-23T04:09:53","slug":"diem-danh-5-thuong-hieu-nganh-tieu-dung-viet-lan-san-pham-ngoai-nhap","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/diem-danh-5-thuong-hieu-nganh-tieu-dung-viet-lan-san-pham-ngoai-nhap\/","title":{"rendered":"\u2018\u0110i\u1ec3m danh\u2019 5 th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh ti\u00eau d\u00f9ng Vi\u1ec7t l\u1ea5n \u00e1t s\u1ea3n ph\u1ea9m ngo\u1ea1i nh\u1eadp"},"content":{"rendered":"

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\n
Trong cu\u1ed9c c\u1ea1nh tranh v\u1edbi nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn, ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a th\u1ebf gi\u1edbi, nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng \u201cMade in Vi\u1ec7t Nam\u201d v\u1eabn x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. <\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u h\u1ee9a h\u1eb9n nh\u01b0ng kh\u1ed1c li\u1ec7t<\/strong><\/p>\n

Nhi\u1ec1u b\u00e1o c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u00f3 chung nh\u1eadn \u0111\u1ecbnh, Vi\u1ec7t Nam hi\u1ec7n n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u00e0ng ti\u00eau d\u00f9ng \u0111\u1ea7y h\u1ee9a h\u1eb9n.<\/p>\n

Theo c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Nielsen, \u0111\u00f3 l\u00e0 nh\u1edd c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 n\u1eb1m trong nh\u00f3m tr\u1ebb nh\u1ea5t th\u1ebf gi\u1edbi, v\u1edbi 56% d\u00e2n s\u1ed1 d\u01b0\u1edbi 30 tu\u1ed5i.<\/p>\n

Con s\u1ed1 kh\u1ea3o s\u00e1t kh\u00e1c c\u1ee7a T\u1eadp \u0111o\u00e0n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Euromonitor International c\u00f2n cho th\u1ea5y, t\u1ed5ng m\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i v\u00e0 \u0111\u1ea1t x\u1ea5p x\u1ec9 173 t\u1ef7 USD v\u00e0o n\u0103m 2020.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng GDP c\u1ee7a Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ea1t 7,2% v\u00e0o n\u0103m 2017, theo \u01b0\u1edbc t\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c Economist Intelligence.<\/p>\n

Ch\u00ednh v\u00ec mi\u1ebfng b\u00e1nh th\u1ecb tr\u01b0\u1eddng qu\u00e1 l\u1edbn n\u00ean t\u1ea5t y\u1ebfu v\u1ebd n\u00ean b\u1ee9c tranh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa doanh nghi\u1ec7p n\u1ed9i – ngo\u1ea1i \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, trong m\u1ed9t kh\u1ea3o s\u00e1t n\u0103m 2016, C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Kantar Worldpanel c\u0169ng ch\u1ec9 ra, m\u1ed9t t\u00edn hi\u1ec7u vui, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba l\u00e0 nh\u00e2n t\u1ed1 t\u00edch c\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u00e0ng ti\u00eau d\u00f9ng khu v\u1ef1c n\u00f4ng th\u00f4n, v\u1edbi th\u1ecb ph\u1ea7n.<\/p>\n

Th\u1ef1c t\u1ebf \u0111ang cho th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng tr\u00e1i ng\u01b0\u1ee3c, c\u00f3 th\u1ec3 l\u00e0m th\u1ea5t v\u1ecdng c\u00e1c t\u00ean tu\u1ed5i ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng th\u1ebf gi\u1edbi: C\u00e0ng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t th\u00ec nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t l\u1ea1i gi\u00e0nh ph\u1ea7n th\u1eafng ngay tr\u01b0\u1edbc m\u1eb7t nh\u1eefng \u00f4ng l\u1edbn \u0111a qu\u1ed1c gia, v\u1ed1n r\u1ea5t m\u1ea1nh v\u1ec1 t\u00e0i ch\u00ednh.<\/p>\n

H\u1ecd \u201c\u0111\u00e8 b\u1eb9p\u201d s\u1ea3n ph\u1ea9m nh\u1eadp ngo\u1ea1i c\u00f9ng lo\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n

T\u00e2m l\u00fd \u201cs\u00ednh ngo\u1ea1i\u201d <\/b><\/p>\n

Theo b\u00e0 \u0110\u1eb7ng Th\u00fay H\u00e0 – Gi\u00e1m \u0111\u1ed1c Nielsen Vi\u1ec7t Nam cho r\u1eb1ng hi\u1ec7n nay 80 – 90% ng\u01b0\u1eddi Vi\u1ec7t n\u00f3i r\u1eb1ng, xu\u1ea5t x\u1ee9 h\u00e0ng h\u00f3a (made in) quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u khi\u1ec3n mua s\u1eafm.<\/p>\n

C\u00f3 m\u1ed9t r\u00e0o c\u1ea3n khi h\u00e0ng ho\u00e1 \u201cMade in Vi\u1ec7t Nam\u201d tung ra th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 l\u00e0 t\u00e2m l\u00fd \u201cs\u00ednh ngo\u1ea1i\u201d c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 l\u00e0 c\u00f3 th\u1eadt khi trong r\u1ea5t nhi\u1ec1u n\u0103m, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam kh\u00f4ng c\u00f3 \u0111\u1ee7 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng do ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m, ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 nguy\u00ean v\u1eadt li\u1ec7u kh\u00f4ng r\u00f5 r\u00e0ng…<\/p>\n

Ch\u00ednh v\u00ec th\u1ebf, ng\u01b0\u1eddi ti\u00eau d\u00f9ng bu\u1ed9c ph\u1ea3i l\u1ef1a ch\u1ecdn b\u1eb1ng c\u00e1ch d\u1ef1a v\u00e0o ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 c\u1ee7a s\u1ea3n ph\u1ea9m, \u201cmade in Thai Lan, Singapore\u201d…<\/p>\n

Tuy nhi\u00ean, trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i, \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 thay \u0111\u1ed5i. Ng\u00e0y nay xu\u1ea5t x\u1ee9 h\u00e0ng h\u00f3a – n\u1ed9i hay ngo\u1ea1i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tuy nhi\u00ean, n\u00f3 kh\u00f4ng mang t\u00ednh quy\u1ebft \u0111\u1ecbnh. Trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh, t\u00e2m l\u00fd \u201cs\u00ednh ngo\u1ea1i\u201d \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u00fang.<\/p>\n

S\u1edf d\u0129 \u201cgi\u00f3 \u0111\u1ed5i chi\u1ec1u\u201d l\u00e0 v\u00ec n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 ch\u00fa tr\u1ecdng \u0111\u00fang m\u1ee9c t\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.
\nDo v\u1eady, c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t ra nh\u1eefng s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 chinh ph\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng ch\u00ednh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee9 kh\u00f4ng ph\u1ea3i h\u00e0ng nh\u1eadp ngo\u1ea1i.<\/p>\n

T\u00e2m l\u00fd ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0, ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i chung, khi b\u1ecf ti\u1ec1n mua s\u1ea3n ph\u1ea9m c\u00f3 ngh\u0129a l\u00e0 h\u1ecd b\u1ecf ti\u1ec1n mua gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00f3. H\u1ecd c\u1ea7n mua \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u00fang, \u0111\u1ee7 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 top 5 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 minh ch\u1ee9ng cho quan \u0111i\u1ec3m ng\u01b0\u1eddi Vi\u1ec7t kh\u00f4ng s\u00ednh h\u00e0ng ngo\u1ea1i m\u00e0 h\u1ecd s\u00ednh nh\u1eefng h\u00e0ng h\u00f3a s\u1ea3n ph\u1ea9m mang l\u1ea1i \u0111\u00fang gi\u00e1 tr\u1ecb h\u1ecd mong mu\u1ed1n.<\/p>\n

1. Vinamilk<\/em><\/strong>
\n\"\"
\nTheo \u0111\u00e1nh gi\u00e1 c\u1ee7a C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Nielsen Vietnam, t\u00ednh \u0111\u1ebfn th\u00e1ng 7\/2013, th\u1ecb ph\u1ea7n s\u1eefa n\u01b0\u1edbc hi\u1ec7n nay ch\u1ee7 y\u1ebfu n\u1eb1m trong tay c\u00e1c doanh nghi\u1ec7p s\u1eefa n\u1ed9i. Trong \u0111\u00f3, Vinamilk n\u1eafm gi\u1eef 48,7% th\u1ecb ph\u1ea7n.<\/p>\n

Vinamilk li\u00ean ti\u1ebfp n\u1eb1m trong Top 3 nh\u00e0 s\u1ea3n xu\u1ea5t s\u1edf h\u1eefu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t, \u1edf c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n Vi\u1ec7t Nam trong su\u1ed1t 5 n\u0103m (B\u1ea3ng x\u1ebfp h\u1ea1ng Brand Footprint).<\/p>\n

Vinamilk c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf nh\u01b0 ng\u00e0y h\u00f4m nay, ho\u00e0n to\u00e0n l\u00e0 do nh\u1eefng gi\u00e1 tr\u1ecb th\u1ef1c, mang l\u1ea1i s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

2. Bia S\u00e0i G\u00f2n (SABECO)<\/em><\/strong><\/article>\n

\"\"<\/p>\n

Cu\u1ed1i n\u0103m 2016, Vi\u1ec7t Nam \u0111\u00e3 ch\u00ednh th\u1ee9c l\u1ecdt v\u00e0o Top 10 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, x\u00e9t v\u1ec1 dung l\u01b0\u1ee3ng bia ti\u00eau th\u1ee5. D\u1ef1 b\u00e1o n\u0103m 2017, th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam s\u1ebd c\u00e1n m\u1ed1c ti\u00eau th\u1ee5 4 t\u1ef7 l\u00edt.<\/p>\n

D\u00f9 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 xu\u1ea5t hi\u1ec7n r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u bia n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi nh\u01b0ng Bia S\u00e0i G\u00f2n v\u1eabn \u0111ang l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam v\u00e0 \u0111ang tr\u00ean \u0111\u01b0\u1eddng chinh ph\u1ee5c c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00f3 t\u00ednh nh\u01b0 \u0110\u1ee9c, M\u1ef9, Nh\u1eadt, H\u00e0 Lan…<\/p>\n

B\u00e1o c\u00e1o v\u1ec1 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng b\u00e1n l\u1ebb c\u1ee7a Nielsen cho th\u1ea5y, Bia S\u00e0i G\u00f2n duy tr\u00ec \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u ng\u00e0nh h\u00e0ng bia v\u1edbi m\u1ee9c th\u1ecb ph\u1ea7n 39,8% n\u0103m 2015.<\/p>\n

Ngo\u00e0i ra, Bia S\u00e0i G\u00f2n c\u00f2n \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed s\u1ed1 4 trong top 40 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Forbes v\u1edbi tr\u1ecb gi\u00e1 254 tri\u1ec7u USD (3\/7\/2017).<\/p>\n

3. Acecook
\n<\/i><\/strong>\"\"
\nS\u1ed1 li\u1ec7u t\u1eeb Hi\u1ec7p h\u1ed9i M\u00ec \u0103n li\u1ec1n Th\u1ebf gi\u1edbi (WINA) cho th\u1ea5y, hi\u1ec7n nay b\u00ecnh qu\u00e2n m\u1ed9t ng\u01b0\u1eddi Vi\u1ec7t Nam ti\u00eau th\u1ee5 50 – 55 g\u00f3i m\u00ec \u0103n li\u1ec1n\/n\u0103m.<\/p>\n

<\/div>\n

Vi\u1ec7t Nam \u0111ang l\u00e0 qu\u1ed1c gia x\u1ebfp th\u1ee9 t\u01b0 tr\u00ean th\u1ebf gi\u1edbi v\u1ec1 ti\u00eau th\u1ee5 m\u00ec \u0103n li\u1ec1n, sau Trung Qu\u1ed1c (40 t\u1ef7 g\u00f3i\/n\u0103m), Indonesia (13 t\u1ef7 g\u00f3i), Nh\u1eadt B\u1ea3n (5 t\u1ef7 g\u00f3i).<\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u00ec \u0103n li\u1ec1n c\u00f3 h\u00e0ng ch\u1ee5c doanh nghi\u1ec7p l\u1edbn nh\u1ecf \u0111ang tham gia, c\u1ea3 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Nh\u01b0ng ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n \u0111ang thu\u1ed9c v\u1ec1 3 doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u l\u00e0 Acecook, Masan Consumer v\u00e0 Asia Foods.<\/p>\n

Trong \u0111\u00f3, th\u1ecb ph\u1ea7n c\u1ee7a Acecook l\u1edbn nh\u1ea5t, chi\u1ebfm 38,9%. Masan 24,6%, c\u00f2n l\u1ea1i l\u00e0 Asia Food v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n

Hi\u1ec7n, Acecook \u0111\u1ee9ng v\u1ecb tr\u00ed th\u1ee9 4 trong top th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn\u00a0 mua nhi\u1ec1u nh\u1ea5t \u1edf th\u1ecb tr\u01b0\u1eddng th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n(B\u1ea3ng x\u1ebfp h\u1ea1ng Brand Footprint). Acecook c\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 l\u1ef1c l\u00e0 H\u1ea3o H\u1ea3o, Vina Acecook, H\u1ea3o 100.
\n
\n4. Vinacafe Bi\u00ean H\u00f2a<\/i><\/strong><\/article>\n

\"\"<\/p>\n

Vi\u1ec7t Nam c\u00f3 l\u1ee3i th\u1ebf l\u00e0 n\u01b0\u1edbc xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea Robusta l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi – nguy\u00ean li\u1ec7u d\u00f9ng \u0111\u1ec3 l\u00e0m c\u00e0 ph\u00ea h\u00f2a tan.<\/p>\n

N\u1ebfu trong giai \u0111o\u1ea1n tr\u01b0\u1edbc, th\u1ecb tr\u01b0\u1eddng c\u00f2n c\u00f3 s\u1ef1 c\u1ea1nh tranh c\u1ee7a kh\u00e1 nhi\u1ec1u t\u00ean tu\u1ed5i n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Nescafe (Nestle) hay Maccoffee (Food Empire – Singapore) th\u00ec trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, cu\u1ed9c ch\u01a1i d\u1ea7n \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn l\u1ea1i gi\u1eefa Vincafe Bi\u00ean H\u00f2a \u2013 Nestle – Trung Nguy\u00ean.<\/p>\n

\u1ede th\u1ecb tr\u01b0\u1eddng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ho\u00e0n to\u00e0n th\u1eafng th\u1ebf, \u0111\u00e8 b\u1eb9p s\u1ea3n ph\u1ea9m nh\u1eadp ngo\u1ea1i. Hi\u1ec7n nay Vinacafe Bi\u00ean H\u00f2a l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea h\u00f2a tan s\u1ed1 m\u1ed9t Vi\u1ec7t Nam, chi\u1ebfm 41% th\u1ecb ph\u1ea7n, ti\u1ebfp theo l\u00e0 Nestle chi\u1ebfm 26% th\u1ecb ph\u1ea7n v\u00e0 Trung Nguy\u00ean chi\u1ebfm 16%.<\/p>\n

D\u00f9 v\u1eady, Vinacafe v\u1eabn lu\u00f4n c\u1ea3i ti\u1ebfn \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ec3 \u0111em \u0111\u1ebfn nh\u1eefng t\u00e1ch c\u00e0 ph\u00ea \u0111\u1ee7 h\u01b0\u01a1ng v\u00e0 v\u1ecb cho m\u1ecdi nh\u00e0.<\/p>\n

5. Mamamy<\/i><\/strong><\/article>\n

\"\"
\nMamamy l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p th\u00fa v\u1ecb – th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t 100% thu\u1ea7n Vi\u1ec7t, gi\u1eef v\u1ecb th\u1ebf \u0111\u1eb7c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u0103n \u01b0\u1edbt c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, c\u00f3 c\u1ea3 tr\u0103m nh\u00e3n kh\u0103n gi\u1ea5y \u01b0\u1edbt kh\u00e1c nhau v\u1edbi m\u1ee9c gi\u00e1 giao \u0111\u1ed9ng trong kho\u1ea3ng 15.000 \u0111\u1ed3ng – 50.000 \u0111\u1ed3ng. Trong \u0111\u00f3 c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i, \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, Singapore, M\u1ef9 (Happykid, Goon, Merries, Pigeon, Dunamex Baby\u2026) c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.
\nS\u1ed1 li\u1ec7u c\u1ee7a Nielsen n\u0103m 2017 cho th\u1ea5y, trong cu\u1ed9c ch\u1ea1y \u0111ua n\u00e0y, Mamamy chi\u1ebfn th\u1eafng v\u1edbi 33,8% th\u1ecb ph\u1ea7n.<\/p>\n

Mamamy bao ph\u1ee7 tr\u00ean 80% th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng, chi\u00ea\u0301m t\u1ef7 tr\u1ecdng l\u1edbn di\u1ec7n t\u00edch qu\u1ea7y k\u1ec7 si\u00eau th\u1ecb trong nh\u00f3m ng\u00e0nh h\u00e0ng kh\u0103n \u01b0\u01a1\u0301t; la\u0300 \u0111\u01a1n vi\u0323 gia c\u00f4ng, xu\u00e2\u0301t kh\u00e2\u0309u tr\u01b0\u0323c ti\u00ea\u0301p t\u01a1\u0301i ca\u0301c thi\u0323 tr\u01b0\u01a1\u0300ng l\u01a1\u0301n tr\u00ean th\u00ea\u0301 gi\u01a1\u0301i nh\u01b0 Singapore, \u0110a\u0300i Loan, Nh\u00e2\u0323t Ba\u0309n\u2026<\/p>\n

Mamamy l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 t\u00ednh v\u00e0 kh\u00e1c bi\u1ec7t v\u00e0 gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 trong su\u1ed1t 10 n\u0103m qua nh\u1edd t\u01b0 duy d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f4ng n\u0103ng.<\/p>\n

Mamamy \u0111\u1ee9ng sau chi\u1ebfn d\u1ecbch \u201cGi\u1ea3i c\u1ee9u m\u00f9a h\u00e8\u201d- ph\u00e1t 2 tri\u1ec7u kh\u0103n \u01b0\u1edbt cho ng\u01b0\u1eddi lao \u0111\u1ed9ng, \u201cV\u00f9ng \u0111\u1ea5t t\u00f2 m\u00f2\u201d – s\u00e2n ch\u01a1i nh\u00e2n v\u0103n d\u00e0nh cho tr\u1ebb em v\u00e0 gia \u0111\u00ecnh. \u0110\u00e2y \u0111\u1ec1u l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Mamamy, mang l\u1ea1i \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i.<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

  Trong cu\u1ed9c c\u1ea1nh tranh v\u1edbi nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn, ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a th\u1ebf gi\u1edbi, nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng \u201cMade in Vi\u1ec7t Nam\u201d v\u1eabn x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. Th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u h\u1ee9a h\u1eb9n nh\u01b0ng kh\u1ed1c li\u1ec7t Nhi\u1ec1u b\u00e1o c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf …<\/p>\n","protected":false},"author":4,"featured_media":14381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-14380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\n\u2018\u0110i\u1ec3m danh\u2019 5 th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh ti\u00eau d\u00f9ng Vi\u1ec7t l\u1ea5n \u00e1t s\u1ea3n ph\u1ea9m ngo\u1ea1i nh\u1eadp - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/diem-danh-5-thuong-hieu-nganh-tieu-dung-viet-lan-san-pham-ngoai-nhap\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018\u0110i\u1ec3m danh\u2019 5 th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh ti\u00eau d\u00f9ng Vi\u1ec7t l\u1ea5n \u00e1t s\u1ea3n ph\u1ea9m ngo\u1ea1i nh\u1eadp - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"  Trong cu\u1ed9c c\u1ea1nh tranh v\u1edbi nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn, ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a th\u1ebf gi\u1edbi, nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng \u201cMade in Vi\u1ec7t Nam\u201d v\u1eabn x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. 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