{"id":14404,"date":"2017-08-23T11:33:37","date_gmt":"2017-08-23T04:33:37","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=14404"},"modified":"2017-08-23T11:33:37","modified_gmt":"2017-08-23T04:33:37","slug":"hop-tac-tiep-thi-kenh-marketing-doanh-nghiep-khong-bo-qua","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/hop-tac-tiep-thi-kenh-marketing-doanh-nghiep-khong-bo-qua\/","title":{"rendered":"H\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb – K\u00eanh marketing doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua"},"content":{"rendered":"

Kh\u00e1i ni\u1ec7m \u201cPartnership marketing\u201d \u2013 H\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb\u201d gi\u1eefa c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb th\u1eadp ni\u00ean 90 v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3…<\/strong><\/p>\n

Trong th\u1eddi \u0111\u1ea1i 4.0, khi nh\u1eefng kh\u00e1i ni\u1ec7m digital, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, big data \u0111ang \u201chot\u201d trong gi\u1edbi marketing, c\u00f3 m\u1ed9t k\u00eanh kh\u00f4ng m\u1edbi, nh\u01b0ng v\u1eabn b\u1ec1n b\u1ec9 n\u1eb1m trong k\u1ebf ho\u1ea1ch marketing c\u1ee7a doanh nghi\u1ec7p l\u1edbn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p nh\u1ecf, g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p: Partnership marketing \u2013 H\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb.<\/p>\n

Partnership marketing \u2013 h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb l\u00e0 g\u00ec?<\/strong><\/p>\n

Kh\u00e1i ni\u1ec7m \u201cPartnership marketing\u201d \u2013 H\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb\u201d gi\u1eefa c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb th\u1eadp ni\u00ean 90 v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a nhi\u1ec1u t\u00ean tu\u1ed5i l\u1edbn.<\/p>\n

C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u1eefng th\u01b0\u01a1ng v\u1ee5 \u201c\u0111\u1ee9ng chung s\u00e2n\u201d \u0111\u00ecnh \u0111\u00e1m c\u1ee7a IBM v\u00e0 Apple, Reb Bull v\u1edbi Go Pro hay Mastercard \u201cb\u1eaft tay c\u00f9ng\u201d Apple Pay.<\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n kh\u00e1ch h\u00e0ng c\u1ee7a nhau m\u00e0 c\u00f2n t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a nhau tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i, h\u1ea1 t\u1ea7ng hay th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Hai doanh nghi\u1ec7p \u0111\u1ee9ng m\u1ed9t m\u00ecnh s\u1ebd ch\u1ec9 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c \u201cv\u1ed1n t\u1ef1 c\u00f3\u201d, nh\u01b0ng khi c\u00f9ng b\u1eaft tay v\u00e0 h\u1ee3p t\u00e1c, c\u00e1c doanh nghi\u1ec7p s\u1ebd kh\u00f4ng ch\u1ec9 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi m\u1ea1ng l\u01b0\u1edbi c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n c\u1ee7a \u0111\u1ed1i t\u00e1c, nh\u1eb1m mang l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho c\u1ea3 \u0111\u00f4i b\u00ean.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u1ef1c s\u1ef1 mang l\u1ea1i s\u1ef1 g\u1ee3i m\u1edf ho\u00e0n h\u1ea3o cho c\u00e1c doanh nghi\u1ec7p \u0111ang loay hoay t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng kinh doanh v\u00e0 m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ec sao doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua k\u00eanh marketing n\u00e0y?<\/strong><\/p>\n

Nh\u1eefng gi\u00e1 tr\u1ecb h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb mang l\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng th\u1ee9 \u0111ong \u0111\u1ebfm \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 nh\u01b0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi hay k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi m\u00e0 c\u00f2n \u1ea9n ch\u1ee9a nh\u1eefng gi\u00e1 tr\u1ecb v\u00f4 gi\u00e1 nh\u01b0 vi\u1ec7c n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u hay mang l\u1ea1i gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam cho kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1eb7c bi\u1ec7t trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p nh\u1ecf li\u00ean k\u1ebft v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c uy t\u00edn s\u1edf h\u1eefu m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn, \u0111\u00f3 s\u1ebd l\u00e0 c\u01a1 h\u1ed9i qu\u00fd gi\u00e1 \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, g\u1ea7n \u0111\u00e2y \u0111\u00e3 c\u00f3 th\u00eam m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng – C\u1ed9ng \u0111\u1ed3ng JOY \u2013 Maritime Bank.<\/p>\n

C\u1ed9ng \u0111\u1ed3ng n\u00e0y \u0111ang mang \u0111\u1ebfn cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u01a1n 1.5 tri\u1ec7u kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n c\u1ee7a Maritime Bank \u2013 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p l\u00e0m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n
\"\"<\/a><\/p>\n

K\u1ebft n\u1ed1i \u0111\u1ec3 l\u1edbn m\u1ea1nh v\u1edbi \u201cC\u1ed9ng \u0111\u1ed3ng JOY – Maritime Bank\u201d<\/a><\/h2>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba b\u1edfi vi\u1ec7c \u0111eo \u0111u\u1ed5i m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u00e0y hi\u1ec7n nay c\u00f2n kh\u00e1 kh\u00f3 kh\u0103n do h\u1ecd ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i c\u00f2n h\u1ea1n ch\u1ebf.<\/p>\n

Ngo\u00e0i vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa hai doanh nghi\u1ec7p c\u00f2n mang \u0111\u1ebfn l\u1ee3i \u00edch chung khi n\u00e2ng t\u1ea7m c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Trong h\u1ee3p t\u00e1c gi\u1eefa Alexander Wang v\u00e0 H&M, n\u1ebfu nh\u01b0 Alexander Wang ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c th\u00eam v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi qua k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng l\u1edbn c\u1ee7a H&M, th\u00ec h\u00e3ng th\u1eddi trang n\u1ed5i ti\u1ebfng H&M c\u0169ng thu \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u khi nh\u1eefng s\u1ea3n ph\u1ea9m mang d\u1ea5u \u1ea5n th\u1eddi th\u01b0\u1ee3ng c\u1ee7a Alexander Wang gi\u00fap h\u1ecd kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u – l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a nh\u1eefng xu h\u01b0\u1edbng th\u1eddi trang m\u1edbi nh\u1ea5t.<\/p>\n

Hai th\u01b0\u01a1ng hi\u1ec7u khi h\u1ee3p t\u00e1c s\u1ebd c\u00f9ng chia s\u1ebb nh\u1eefng gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t c\u1ee7a nhau, qua \u0111\u00f3 gi\u00fap m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 m\u1edbi, tinh th\u1ea7n m\u1edbi, n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi tham gia C\u1ed9ng \u0111\u1ed3ng JOY-Maritime Bank, h\u1ecd c\u0169ng s\u1ebd h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ee9c m\u1ea1nh c\u1ed9ng h\u01b0\u1edfng khi \u0111\u1ed3ng h\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Maritime Bank, m\u1ed9t ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i c\u1ed5 ph\u1ea7n n\u1eb1m trong top \u0111\u1ea7u c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

M\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn khi n\u00f3i v\u1ec1 l\u1ee3i \u00edch c\u1ee7a h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam m\u00e0 c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t l\u1ee3i \u0111i\u1ec3m h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

T\u1eeb ch\u1ed7 \u0111ang l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t nh\u00e3n h\u00e0ng, gi\u1edd \u0111\u00e2y, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u00eam v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi t\u1eeb \u0111\u1ed1i t\u00e1c, th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi r\u1ea5t nhi\u1ec1u \u01b0u \u0111\u00e3i hay nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t, \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh ri\u00eang cho kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u00e1c.<\/p>\n

Khi h\u00e3ng xe Uber k\u1ebft h\u1ee3p c\u00f9ng \u1ee9ng d\u1ee5ng nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn Spotify, kh\u00e1ch h\u00e0ng c\u1ee7a c\u1ea3 hai \u0111\u00e3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t \u2013 h\u1ecd b\u01b0\u1edbc l\u00ean m\u1ed9t chi\u1ebfc xe thu\u00ea t\u1eeb Uber, nh\u01b0ng l\u1ea1i c\u00f3 \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c nh\u01b0 ng\u1ed3i m\u1ed9t chi\u1ebfc xe quen thu\u1ed9c khi \u0111\u01b0\u1ee3c nghe danh s\u00e1ch b\u00e0i h\u00e1t y\u00eau th\u00edch c\u1ee7a h\u1ecd tr\u00ean Spotify.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 v\u1edbi C\u1ed9ng \u0111\u1ed3ng JOY- Maritime Bank, c\u00e1c kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n c\u1ee7a Maritime Bank kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c h\u01b0\u1edfng nh\u1eefng \u01b0u \u0111\u00e3i t\u1eeb Ng\u00e2n h\u00e0ng m\u00e0 c\u00f2n t\u1eeb ch\u00ednh c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a ng\u00e2n h\u00e0ng.<\/p>\n

Nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam cho kh\u00e1ch h\u00e0ng ngo\u00e0i vi\u1ec7c mang l\u1ea1i l\u1ee3i \u00edch tr\u1ef1c ti\u1ebfp c\u0169ng s\u1ebd t\u0103ng th\u00eam s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00e1i ni\u1ec7m \u201cPartnership marketing\u201d \u2013 H\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb\u201d gi\u1eefa c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb th\u1eadp ni\u00ean 90 v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3… Trong th\u1eddi \u0111\u1ea1i 4.0, khi nh\u1eefng kh\u00e1i ni\u1ec7m digital, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, big data \u0111ang \u201chot\u201d trong gi\u1edbi marketing, c\u00f3 m\u1ed9t k\u00eanh kh\u00f4ng m\u1edbi, …<\/p>\n","protected":false},"author":4,"featured_media":14405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,76],"tags":[],"class_list":["post-14404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-quang-cao-huong-dan"],"yoast_head":"\nH\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb - K\u00eanh marketing doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua - 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