{"id":14552,"date":"2017-08-24T09:25:19","date_gmt":"2017-08-24T02:25:19","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=14552"},"modified":"2017-08-24T09:27:01","modified_gmt":"2017-08-24T02:27:01","slug":"giam-doc-dieu-hanh-facebook-khoi-nghiep-dau-ban-cung-dung-quen-sach","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/giam-doc-dieu-hanh-facebook-khoi-nghiep-dau-ban-cung-dung-quen-sach\/","title":{"rendered":"Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Facebook: &#8216;Kh\u1edfi nghi\u1ec7p d\u1eabu b\u1eadn c\u0169ng \u0111\u1eebng qu\u00ean s\u00e1ch&#8217;"},"content":{"rendered":"<p><strong>Ng\u01b0\u1eddi ph\u1ee5 n\u1eef c\u00f3 g\u01b0\u01a1ng m\u1eb7t xinh \u0111\u1eb9p, c\u01b0\u01a1ng ngh\u1ecb, quy\u1ebft \u0111o\u00e1n n\u00e0y t\u1eebng tr\u1ea3i qua kh\u00f4ng \u00edt kh\u00f3 kh\u0103n trong b\u01b0\u1edbc \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh, m\u1eb7c d\u00f9 b\u00e0 c\u00f3 m\u1ed9t th\u00e0nh t\u00edch h\u1ecdc t\u1eadp \u0111\u00e1ng n\u1ec3, khi ra l\u00e0m vi\u1ec7c lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng t\u00edch l\u0169y&#8230;<\/strong><\/p>\n<div>\n<p>\u0110\u00f3 l\u00e0 l\u1eddi khuy\u00ean c\u1ee7a Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Facebook, Sheryl Sandberg, xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng kinh nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n<\/div>\n<div>Ng\u01b0\u1eddi ph\u1ee5 n\u1eef c\u00f3 g\u01b0\u01a1ng m\u1eb7t xinh \u0111\u1eb9p, r\u1ea5t c\u01b0\u01a1ng ngh\u1ecb, quy\u1ebft \u0111o\u00e1n n\u00e0y t\u1eebng tr\u1ea3i qua kh\u00f4ng \u00edt kh\u00f3 kh\u0103n trong b\u01b0\u1edbc \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh, m\u1eb7c d\u00f9 b\u00e0 c\u00f3 m\u1ed9t th\u00e0nh t\u00edch h\u1ecdc t\u1eadp \u0111\u00e1ng n\u1ec3, khi ra l\u00e0m vi\u1ec7c lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng t\u00edch l\u0169y, \u1ee9ng d\u1ee5ng kinh nghi\u1ec7m m\u1ed9t c\u00e1ch th\u00f4ng minh, hi\u1ec7u qu\u1ea3.<\/div>\n<div><\/div>\n<div>\n<p>M\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t m\u00e0 b\u00e0 t\u1eebng g\u1eb7p ph\u1ea3i khi kh\u1edfi nghi\u1ec7p l\u00e0 l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i. V\u1ed1n l\u00e0 ng\u01b0\u1eddi ph\u1ee5 n\u1eef gi\u00e0u tham v\u1ecdng, n\u00ean b\u00e0 nu\u00f4i trong m\u00ecnh nhi\u1ec1u \u01b0\u1edbc m\u01a1, ho\u00e0i b\u00e3o l\u1edbn lao. Tuy nhi\u00ean, v\u00ec b\u1ecb chi ph\u1ed1i b\u1edfi nhi\u1ec1u m\u1ee5c ti\u00eau c\u00f9ng l\u00fac, n\u00ean b\u00e0 tr\u1edf n\u00ean l\u00fang t\u00fang, th\u1eadm ch\u00ed c\u00f3 nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u00f2n b\u1ebf t\u1eafc.<\/p>\n<div>\n<p>Gi\u1eefa l\u00fac \u1ea5y, Sheryl Sandberg c\u00f3 \u0111\u01b0\u1ee3c cu\u1ed1n s\u00e1ch The Lean Startup (H\u1ecdc kh\u1edfi nghi\u1ec7p) c\u1ee7a t\u00e1c gi\u1ea3 Eric Ries. N\u1ed9i dung cu\u1ed1n s\u00e1ch chia s\u1ebb v\u1ec1 c\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng m\u00f4 h\u00ecnh, d\u1ef1 \u00e1n kinh doanh b\u1ec1n v\u1eefng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. V\u00e0 b\u00e0 \u0111\u00e3 \u0111\u1ecdc ng\u1ea5u nghi\u1ebfn cu\u1ed1n s\u00e1ch n\u00e0y, t\u1eeb \u0111\u00f3 r\u00fat ra cho m\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u b\u1ed5 \u00edch, bao g\u1ed3m c\u1ea3 \u201cl\u1ed1i tho\u00e1t\u201d cho nh\u1eefng d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n<div>\n<p>Trong \u0111\u00f3, gi\u1ea3i ph\u00e1p \u0111\u1ea7u ti\u00ean l\u00e0 ch\u1ec9 n\u00ean ch\u1ecdn m\u1ed9t m\u1ee5c \u0111\u00edch duy nh\u1ea5t \u0111\u1ec3 t\u1eadp trung kh\u1edfi nghi\u1ec7p. \u0110\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. \u201cN\u1ebfu nh\u01b0 b\u1ea1n c\u00e0ng t\u1eadp trung v\u00e0o m\u1ee5c \u0111\u00edch \u0111\u00f3, c\u00e0ng c\u1ed1 g\u1eafng th\u1eadt nhanh ch\u00f3ng, b\u1ea1n s\u1ebd c\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n<figure><img decoding=\"async\" title=\"cau.jpg\" src=\"http:\/\/phunuvietnam.vn\/media\/news\/42bf85e14dc95c0ad727255443108b73\/cau.jpg\" alt=\"cau.jpg\" data-fb-disable-360=\"\" \/><figcaption class=\"op-vertical-below\"><cite>B\u00e0 k\u1ebft h\u00f4n v\u1edbi Dave Goldberg, CEO SurveyMonkey, m\u1ed9t ng\u01b0\u1eddi b\u1ea1n tri k\u1ef7 c\u1ee7a b\u00e0 v\u00e0o n\u0103m 2004. H\u1ecd \u0111\u00e3 c\u00f3 v\u1edbi nhau hai ng\u01b0\u1eddi con<\/cite><\/figcaption><\/figure>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm ra nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n mu\u1ed1n. Ch\u1ec9 khi t\u00ecm ra \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n m\u1edbi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng m\u00ecnh s\u1ebd \u0111i, \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng tr\u1edf th\u00e0nh h\u00e0nh \u0111\u1ed9ng\u201d, Sandberg chia s\u1ebb.<\/p>\n<\/div>\n<div>\n<p>\u0110\u1ec3 d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u1eefng ch\u1eafc, m\u1ed9t b\u00ed quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0 ti\u1ebft l\u1ed9, \u0111\u00f3 l\u00e0 h\u00e3y ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1i thi\u1ec3u \u0111\u1ec3 th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng tr\u00ean th\u1ecb tr\u01b0\u1eddng\u00a0b\u1eb1ng c\u00e1ch thu th\u1eadp nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 c\u00f3 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng, \u0111o l\u01b0\u1eddng, h\u1ecdc h\u1ecfi \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, nh\u1eb1m t\u1ea1o n\u00ean m\u1ed9t phi\u00ean b\u1ea3n c\u1ea3i ti\u1ebfn, ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n<\/div>\n<div>\n<p>Khi \u0111\u00e3 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh, s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c ho\u00e0n thi\u1ec7n. Tuy nhi\u00ean, ngay l\u00fac n\u00e0y c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f3 th\u1ec3 thay th\u1ebf s\u1ea3n ph\u1ea9m trong tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m g\u1eb7p nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n<div>\n<p>Cu\u1ed1i c\u00f9ng, c\u1ea7n d\u00e0nh s\u1ef1 t\u1eadp trung cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i\u00a0ch\u1ee9 kh\u00f4ng n\u00ean c\u00f3 t\u00e2m l\u00fd \u201cth\u1ea3 m\u1ed3i b\u1eaft b\u00f3ng\u201d s\u1ebd ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro. \u201cKh\u1edfi nghi\u1ec7p l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7y nh\u1ea1y c\u1ea3m, kho\u1ea3ng c\u00e1ch gi\u1eefa th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i nhi\u1ec1u khi ch\u1ec9 trong gang t\u1ea5c. V\u00ec b\u1ea5t c\u1ee9 s\u1ef1 m\u1ea1o hi\u1ec3m, thi\u1ebfu t\u00ednh to\u00e1n n\u00e0o c\u0169ng \u0111\u1ec1u l\u00e0 \u0111i\u1ec1u kh\u00f4ng n\u00ean\u201d.<\/p>\n<\/div>\n<div>\n<p>V\u1edbi nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb cu\u1ed1n s\u00e1ch n\u00e0y, b\u00e0 \u0111\u00e3 \u1ee9ng d\u1ee5ng trong th\u1ef1c t\u1ebf m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u01b0a s\u1ef1 nghi\u1ec7p v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd. Tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Facebook, b\u00e0 t\u1eebng l\u00e0 Ph\u00f3 gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u c\u1ee7a Google, t\u1eebng \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed Time b\u00ecnh ch\u1ecdn l\u00e0 1 trong 100 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2012.<\/p>\n<\/div>\n<div>B\u00e0 chia s\u1ebb, trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh, \u0111\u00f3ng g\u00f3p c\u1ee7a nh\u1eefng cu\u1ed1n s\u00e1ch l\u00e0 kh\u00f4ng h\u1ec1 nh\u1ecf. V\u00ec th\u1ebf, nh\u1eefng ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p d\u1eabu c\u00f3 b\u1eadn r\u1ed9n \u0111\u1ebfn m\u1ea5y c\u0169ng n\u00ean d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc s\u00e1ch. V\u00ec \u1edf \u0111\u00f3 c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc, nhi\u1ec1u b\u00ed quy\u1ebft gi\u00fap ch\u00fang ta tho\u00e1t kh\u1ecfi kh\u00f3 kh\u0103n, b\u1ebf t\u1eafc, m\u1edf ra nh\u1eefng h\u01b0\u1edbng \u0111i m\u1edbi \u0111\u1ea7y h\u1ee9a h\u1eb9n.<\/div>\n<div class=\"banner middle_post text-center col-12\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u01b0\u1eddi ph\u1ee5 n\u1eef c\u00f3 g\u01b0\u01a1ng m\u1eb7t xinh \u0111\u1eb9p, c\u01b0\u01a1ng ngh\u1ecb, quy\u1ebft \u0111o\u00e1n n\u00e0y t\u1eebng tr\u1ea3i qua kh\u00f4ng \u00edt kh\u00f3 kh\u0103n trong b\u01b0\u1edbc \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh, m\u1eb7c d\u00f9 b\u00e0 c\u00f3 m\u1ed9t th\u00e0nh t\u00edch h\u1ecdc t\u1eadp \u0111\u00e1ng n\u1ec3, khi ra l\u00e0m vi\u1ec7c lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng t\u00edch l\u0169y&#8230;  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":14553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50,47],"tags":[],"class_list":["post-14552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh","category-quan-ly"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Facebook: &#039;Kh\u1edfi nghi\u1ec7p d\u1eabu b\u1eadn c\u0169ng \u0111\u1eebng qu\u00ean s\u00e1ch&#039; - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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