{"id":14565,"date":"2017-08-24T09:44:58","date_gmt":"2017-08-24T02:44:58","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=14565"},"modified":"2017-08-24T09:48:04","modified_gmt":"2017-08-24T02:48:04","slug":"nhung-nganh-hang-dang-chet-dan-tai","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-nganh-hang-dang-chet-dan-tai\/","title":{"rendered":"Nh\u1eefng ng\u00e0nh h\u00e0ng \u0111ang ch\u1ebft d\u1ea7n t\u1ea1i M\u1ef9"},"content":{"rendered":"

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng kh\u00e1c bi\u1ec7t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u1ebb t\u1ea1i M\u1ef9 khi\u1ebfn kh\u00f4ng \u00edt ng\u00e0nh \u0111ang l\u00e2m nguy t\u1ea1i qu\u1ed1c gia n\u00e0y bao g\u1ed3m c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng truy\u1ec1n th\u1ed1ng, ng\u00e0nh bia, ng\u0169 c\u1ed1c.<\/p>\n

\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
1. Chu\u1ed7i nh\u00e0 h\u00e0ng truy\u1ec1n th\u1ed1ng:\u00a0<\/strong>Ng\u01b0\u1eddi tr\u1ebb M\u1ef9 ng\u00e0y c\u00e0ng y\u00eau th\u00edch n\u1ea5u \u0103n, g\u1ecdi \u0111\u1ed3 \u0103n v\u1ec1 nh\u00e0, d\u00f9ng b\u1eefa t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng ti\u1ec7n l\u1ee3i thay v\u00ec ra ngo\u00e0i \u0103n t\u1ed1i t\u1ea1i nh\u00e0 h\u00e0ng truy\u1ec1n th\u1ed1ng. Trong th\u00e1ng 8, h\u1ec7 th\u1ed1ng Applebee’s \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng c\u1eeda 135 nh\u00e0 h\u00e0ng tr\u00ean kh\u1eafp n\u01b0\u1edbc M\u1ef9 v\u00ec doanh thu s\u1ee5t gi\u1ea3m.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
2. Bia:\u00a0<\/strong>Ng\u01b0\u1eddi tr\u1ebb M\u1ef9 ng\u00e0y c\u00e0ng \u00edt h\u1ee9ng th\u00fa v\u1edbi bia m\u00e0 chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i r\u01b0\u1ee3u vang v\u00e0 r\u01b0\u1ee3u m\u1ea1nh. L\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n m\u00e0 ng\u01b0\u1eddi tr\u1ebb ti\u00eau th\u1ee5 c\u0169ng \u00edt h\u01a1n so v\u1edbi th\u1ebf h\u1ec7 tr\u01b0\u1edbc. T\u1eeb n\u0103m 2006 \u0111\u1ebfn n\u0103m 2016, ng\u00e0nh bia \u0111\u00e3 m\u1ea5t 10% th\u1ecb ph\u1ea7n v\u00e0o tay ng\u00e0nh r\u01b0\u1ee3u v\u00e0 c\u00e1c lo\u1ea1i vang.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
3. Kh\u0103n gi\u1ea5y nh\u1ecf:\u00a0<\/strong>C\u00e1c lo\u1ea1i kh\u0103n gi\u1ea5y nh\u1ecf \u0111ang s\u1ee5t gi\u1ea3m doanh s\u1ed1 nghi\u00eam tr\u1ecdng do ng\u01b0\u1eddi tr\u1ebb \u01b0u th\u00edch c\u00e1c lo\u1ea1i kh\u0103n \u0103n gi\u1ea5y c\u1ee1 l\u1edbn.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
4. Ng\u0169 c\u1ed1c:\u00a0<\/strong>40% kh\u00e1ch h\u00e0ng tr\u1ebb tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t cho r\u1eb1ng ng\u0169 c\u1ed1c l\u00e0 lo\u1ea1i \u0111\u1ed3 \u0103n s\u00e1ng k\u00e9m ti\u1ec7n l\u1ee3i v\u00ec ph\u1ea3i d\u1ecdn sau khi \u0103n. Thay v\u00ec l\u1ef1a ch\u1ecdn ng\u0169 c\u1ed1c, ng\u01b0\u1eddi tr\u1ebb M\u1ef9 \u0103n s\u00e1ng b\u1eb1ng th\u1ee9c \u0103n mang \u0111i t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i ho\u1eb7c c\u00e1c lo\u1ea1i b\u00e1nh k\u1eb9p c\u1ee7a c\u00e1c chu\u1ed7i fastfood.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
5. Golf:\u00a0<\/strong>Trong khi ng\u01b0\u1eddi tr\u1ebb h\u1ee9ng th\u00fa v\u1edbi nhi\u1ec1u lo\u1ea1i h\u00ecnh v\u1eadn \u0111\u1ed9ng m\u1edbi m\u1ebb, golf l\u1ea1i kh\u00f4ng n\u1eb1m trong s\u1ed1 n\u00e0y v\u00e0 kh\u1ea3o s\u00e1t cho th\u1ea5y c\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 \u00edt ng\u01b0\u1eddi tr\u1ebb M\u1ef9 ch\u01a1i golf.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
6. M\u00f4t\u00f4:\u00a0<\/strong>Nghi\u00ean c\u1ee9u cho th\u1ea5y ng\u01b0\u1eddi tr\u1ebb th\u1ebf h\u1ec7 kh\u00f4ng c\u00f2n m\u1eb7n m\u00e0 v\u1edbi c\u00e1c lo\u1ea1i m\u00f4t\u00f4 ph\u00e2n kh\u1ed1i l\u1edbn nh\u01b0 th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00f3. Doanh s\u1ed1 c\u1ee7a\u00a0Harley-Davidson, h\u00e3ng hi\u1ec7n n\u1eafm kho\u1ea3ng m\u1ed9t n\u1eeda th\u1ecb ph\u1ea7n lo\u1ea1i xe n\u00e0y t\u1ea1i M\u1ef9, \u0111\u00e3 gi\u1ea3m 3,9% trong n\u0103m 2016 v\u00e0 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau 264.000 t\u1edbi 269.000 xe m\u1ed9t n\u0103m.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
7. S\u1edf h\u1eefu nh\u00e0:\u00a0<\/strong>Nhi\u1ec1u chuy\u00ean gia cho r\u1eb1ng t\u1ef7 l\u1ec7 s\u1edf h\u1eefu nh\u00e0 t\u1ea1i M\u1ef9 \u0111ang th\u1ea5p nh\u1ea5t trong l\u1ecbch s\u1eed l\u00e0 do l\u1ed1i s\u1ed1ng thay \u0111\u1ed5i khi ng\u01b0\u1eddi tr\u1ebb kh\u00f4ng c\u00f3 nhu c\u1ea7u k\u1ebft h\u00f4n, c\u00f3 con s\u1edbm c\u0169ng nh\u01b0 c\u00e1c ch\u00ednh s\u00e1ch t\u00edn d\u1ee5ng ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
8. S\u1eefa chua c\u00f3 \u0111\u01b0\u1eddng: <\/strong>\u0110\u1ebfn th\u00e1ng 9\/2016, doanh s\u1ed1 s\u1eefa chua \u00edt \u0111\u01b0\u1eddng t\u1ea1i M\u1ef9 \u0111\u00e3 gi\u1ea3m t\u1eeb 1,2 t\u1ef7 USD xu\u1ed1ng c\u00f2n 1 t\u1ef7 USD. Doanh thu ng\u00e0nh s\u1eefa chua c\u00f3 \u0111\u01b0\u1eddng M\u1ef9 \u0111\u00e3 gi\u1ea3m qu\u00fd th\u1ee9 4 li\u00ean ti\u1ebfp m\u00e0 nguy\u00ean nh\u00e2n \u0111\u01b0\u1ee3c cho l\u00e0 do ng\u01b0\u1eddi tr\u1ebb M\u1ef9 c\u00e2n nh\u1eafc r\u1ea5t k\u1ef9 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u01b0\u1eddng v\u00e0 chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i s\u1eefa chua kh\u00f4ng \u0111\u01b0\u1eddng, gi\u00e0u protein.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
9. X\u00e0 ph\u00f2ng b\u00e1nh:\u00a0<\/strong>Doanh s\u1ed1 x\u00e0 ph\u00f2ng b\u00e1nh li\u00ean t\u1ee5c gi\u1ea3m trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y trong khi c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u00e0 t\u1eafm kh\u00e1c li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng. Kh\u1ea3o s\u00e1t cho th\u1ea5y 60% ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed9 tu\u1ed5i 18-24 kh\u00f4ng th\u00edch s\u1eed d\u1ee5ng x\u00e0 ph\u00f2ng b\u00e1nh.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
10. Kim c\u01b0\u01a1ng:\u00a0<\/strong>Ng\u00e0y c\u00e0ng \u00edt ng\u01b0\u1eddi tr\u1ebb l\u1ef1a ch\u1ecdn k\u1ebft h\u00f4n, v\u00e0 n\u1ebfu k\u1ebft h\u00f4n, c\u00e1c c\u1eb7p \u0111\u00f4i c\u0169ng kh\u00f4ng l\u1ef1a ch\u1ecdn nh\u1eabn kim c\u01b0\u01a1ng nh\u01b0 th\u1ebf h\u1ec7 tr\u01b0\u1edbc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
11. N\u01b0\u1edbc x\u1ea3 v\u1ea3i: <\/strong>Trong giai \u0111o\u1ea1n 2007-2015, doanh s\u1ed1 n\u01b0\u1edbc x\u1ea3 v\u1ea3i \u0111\u00e3 gi\u1ea3m 15% v\u00e0 theo nhi\u1ec1u kh\u1ea3o s\u00e1t c\u1ee7a c\u00e1c h\u00e3ng, nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng tr\u1ebb th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 t\u00e1c d\u1ee5ng g\u00ec.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
12. Ng\u00e2n h\u00e0ng:\u00a0<\/strong>Ng\u01b0\u1eddi tr\u1ebb ng\u00e0y c\u00e0ng k\u00e9m tin t\u01b0\u1edfng c\u00e1c ng\u00e2n h\u00e0ng v\u00e0 ng\u00e0y c\u00e0ng \u00edt t\u1edbi c\u00e1c \u0111i\u1ec3m giao d\u1ecbch. V\u1edbi xu h\u01b0\u1edbng n\u00e0y, nh\u1eefng chi nh\u00e1nh hay \u0111i\u1ec3m giao d\u1ecbch c\u1ee7a c\u00e1c ng\u00e2n h\u00e0ng \u0111ang ng\u00e0y m\u1ed9t gi\u1ea3m \u0111i v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
13. C\u1eeda h\u00e0ng b\u00e1ch h\u00f3a:\u00a0<\/strong>Khi m\u00e0 ng\u01b0\u1eddi tr\u1ebb ng\u00e0y c\u00e0ng m\u00ea mua s\u1eafm t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a H&M hay Zara th\u00ec c\u00e1c c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a l\u1ea1i ch\u1ecbu c\u1ea3nh h\u1ea9m hiu. Nhi\u1ec1u chu\u1ed7i b\u00e1ch h\u00f3a \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng tr\u00ean kh\u1eafp n\u01b0\u1edbc M\u1ef9 trong th\u1eddi gian qua.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
14. T\u00fai x\u00e1ch h\u00e0ng hi\u1ec7u:\u00a0<\/strong>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00fai x\u00e1ch nh\u01b0 Micheal Kors hay Kate Spade \u0111ang ph\u1ea3i b\u00e1n h\u00e0ng gi\u1ea3m gi\u00e1 v\u00ec ng\u01b0\u1eddi tr\u1ebb kh\u00f4ng c\u00f2n h\u1ee9ng th\u00fa (hay kh\u00f4ng c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n t\u00e0i ch\u00ednh) v\u1edbi t\u00fai x\u00e1ch h\u00e0ng hi\u1ec7u.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
15. Ph\u00f2ng gym:\u00a0<\/strong>D\u00f9 ng\u01b0\u1eddi tr\u1ebb th\u00edch v\u1eadn \u0111\u1ed9ng, h\u1ecd \u0111ang r\u1eddi b\u1ecf gym \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c ph\u00f2ng t\u1eadp truy\u1ec1n th\u1ed1ng. C\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch cho r\u1eb1ng ng\u01b0\u1eddi tr\u1ebb M\u1ef9 kh\u00f4ng mu\u1ed1n b\u1ecb b\u00f3 bu\u1ed9c v\u00e0 c\u00e1c ph\u00f2ng t\u1eadp truy\u1ec1n th\u1ed1ng mang l\u1ea1i cho h\u1ecd s\u1ef1 linh ho\u1ea1t v\u1ec1 th\u1eddi gian.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
16. C\u1eeda h\u00e0ng d\u1ee5ng c\u1ee5 gia \u0111\u00ecnh:\u00a0<\/strong>C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng d\u1ee5ng c\u1ee5 gia \u0111\u00ecnh \u0111ang s\u1ee5t gi\u1ea3m doanh s\u1ed1 m\u1ea1nh c\u0169ng do xu h\u01b0\u1edbng l\u1eadp gia \u0111\u00ecnh mu\u1ed9n v\u00e0 t\u1ef7 l\u1ec7 k\u1ebft h\u00f4n th\u1ea5p c\u1ee7a ng\u01b0\u1eddi tr\u1ebb M\u1ef9.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
17. B\u00f3ng b\u1ea7u d\u1ee5c:\u00a0<\/strong>L\u01b0\u1ee3ng ng\u01b0\u1eddi xem c\u00e1c gi\u1ea3i b\u00f3ng b\u1ea7u d\u1ee5c c\u1ee7a M\u1ef9 \u0111ang gi\u1ea3m \u0111\u00e1ng k\u1ec3, m\u1ed9t ph\u1ea7n v\u00ec ng\u01b0\u1eddi tr\u1ebb kh\u00f4ng c\u00f2n \u0111am m\u00ea m\u00f4n th\u1ec3 thao n\u00e0y nh\u01b0 th\u1ebf h\u1ec7 tr\u01b0\u1edbc v\u00e0 c\u0169ng do gi\u00e1 truy\u1ec1n h\u00ecnh c\u00e1p ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nhung<\/td>\n<\/tr>\n
18. D\u1ea7u m\u1ecf:\u00a0<\/strong>Quan ni\u1ec7m c\u1ee7a ng\u01b0\u1eddi tr\u1ebb v\u1ec1 d\u1ea7u m\u1ecf khi\u1ebfn ng\u00e0nh n\u00e0y c\u00e0ng ng\u00e0y c\u00e0ng kh\u00f3 tuy\u1ec3n ng\u01b0\u1eddi v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 m\u1ea5t d\u1ea7n kh\u00e1ch h\u00e0ng. Hai ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi tr\u1ebb \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1ea7u m\u1ecf ch\u1ec9 g\u00e2y th\u00eam v\u1ea5n \u0111\u1ec1 thay v\u00ec gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111ang t\u1ed3n t\u1ea1i.<\/p>\n

 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Theo Business Insider<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng kh\u00e1c bi\u1ec7t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u1ebb t\u1ea1i M\u1ef9 khi\u1ebfn kh\u00f4ng \u00edt ng\u00e0nh \u0111ang l\u00e2m nguy t\u1ea1i qu\u1ed1c gia n\u00e0y bao g\u1ed3m c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng truy\u1ec1n th\u1ed1ng, ng\u00e0nh bia, ng\u0169 c\u1ed1c. 1. Chu\u1ed7i nh\u00e0 h\u00e0ng truy\u1ec1n th\u1ed1ng:\u00a0Ng\u01b0\u1eddi tr\u1ebb M\u1ef9 ng\u00e0y c\u00e0ng y\u00eau th\u00edch n\u1ea5u \u0103n, g\u1ecdi \u0111\u1ed3 \u0103n v\u1ec1 nh\u00e0, d\u00f9ng …<\/p>\n","protected":false},"author":4,"featured_media":14566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,54],"tags":[],"class_list":["post-14565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-si"],"yoast_head":"\nNh\u1eefng ng\u00e0nh h\u00e0ng \u0111ang ch\u1ebft d\u1ea7n t\u1ea1i M\u1ef9 - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-nganh-hang-dang-chet-dan-tai\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng ng\u00e0nh h\u00e0ng \u0111ang ch\u1ebft d\u1ea7n t\u1ea1i M\u1ef9 - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng kh\u00e1c bi\u1ec7t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u1ebb t\u1ea1i M\u1ef9 khi\u1ebfn kh\u00f4ng \u00edt ng\u00e0nh \u0111ang l\u00e2m nguy t\u1ea1i qu\u1ed1c gia n\u00e0y bao g\u1ed3m c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng truy\u1ec1n th\u1ed1ng, ng\u00e0nh bia, ng\u0169 c\u1ed1c. 1. 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