{"id":14584,"date":"2017-08-24T10:21:46","date_gmt":"2017-08-24T03:21:46","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=14584"},"modified":"2017-08-24T10:21:46","modified_gmt":"2017-08-24T03:21:46","slug":"noi-buon-7-eleven-tren-dat-thai-la-dai-gia-lon-nhat-nhung-chua-bao-gio-chi-phoi-ca-nganh","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/noi-buon-7-eleven-tren-dat-thai-la-dai-gia-lon-nhat-nhung-chua-bao-gio-chi-phoi-ca-nganh\/","title":{"rendered":"N\u1ed7i bu\u1ed3n 7-Eleven tr\u00ean \u0111\u1ea5t Th\u00e1i: L\u00e0 \u0111\u1ea1i gia l\u1edbn nh\u1ea5t, nh\u01b0ng ch\u01b0a bao gi\u1edd chi ph\u1ed1i c\u1ea3 ng\u00e0nh"},"content":{"rendered":"<p class=\"short-text cms-desc\"><strong>7-Eleven \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i to\u00e0n b\u1ed9 ng\u00e0nh b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n v\u00e0 ng\u01b0\u1eddi ta c\u0169ng k\u1ef3 v\u1ecdng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 khi n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u1ec1 Th\u00e1i Lan v\u00e0o n\u0103m 1989, tuy v\u1eady th\u1ef1c t\u1ebf l\u1ea1i ph\u0169 ph\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec c\u00e1c chuy\u00ean gia ch\u1edd \u0111\u1ee3i.<\/strong><\/p>\n<div id=\"cms-body\">\n<p>Theo trang tin Business Insider, b\u00ecnh qu\u00e2n c\u1ee9 m\u1ed7i 2 ti\u1ebfng l\u00e0 s\u1ebd c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng 7 Eleven m\u1edf \u1edf \u0111\u00e2u \u0111\u00f3 tr\u00ean th\u1ebf gi\u1edbi v\u1edbi nh\u1eefng phong c\u00e1ch \u0111\u1eb7c tr\u01b0ng t\u00f9y thu\u1ed9c v\u00f9ng mi\u1ec1n. N\u0103m 2007, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u1eadm ch\u00ed v\u01b0\u1ee3t qua McDonald&#8217;s v\u1ec1 \u0111\u1ed9 ph\u1ed5 bi\u1ebfn.<\/p>\n<p>D\u1eabu v\u1eady, \u0111\u00f4i khi vi\u1ec7c tham chi\u1ebfn \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb m\u1edbi l\u1ea1i kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng m\u00e0 lu\u00f4n \u1ea9n ch\u1ee9a nhi\u1ec1u kh\u00f3 kh\u0103n. Vi\u1ec7c kinh doanh c\u1ee7a\u00a07-Eleven\u00a0\u1edf Th\u00e1i Lan l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n trong chu\u1ed7i b\u00e1n l\u1ebb to\u00e0n c\u1ea7u n\u00e0y.<\/p>\n<p><strong>Th\u1ecb tr\u01b0\u1eddng m\u1edbi, lu\u1eadt l\u1ec7 m\u1edbi<\/strong><\/p>\n<p>Ng\u00e0y nay, 7-Eleven l\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Th\u00e1i Lan. K\u1ec3 t\u1eeb khi m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i th\u1ee7 \u0111\u00f4 Bangkok v\u00e0o n\u0103m 1989, chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ea3 v\u1ec1 s\u1ed1 chi nh\u00e1nh l\u1eabn doanh s\u1ed1 v\u00e0 hi\u1ec7n l\u00e0 chu\u1ed7i b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t t\u1ea1i Th\u00e1i. T\u00ednh \u0111\u1ebfn n\u0103m 2013, 7-Eleven Th\u00e1i Lan \u0111\u00e3 c\u00f3 h\u01a1n 7.000 c\u1eeda h\u00e0ng, v\u01b0\u1ee3t qua th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng th\u1ee9 2 l\u00e0 Family Mart khi ch\u1ec9 c\u00f3 943 c\u1eeda h\u00e0ng.<\/p>\n<p>Nh\u01b0 v\u1eady, Th\u00e1i Lan hi\u1ec7n l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1ed1 chi nh\u00e1nh l\u1edbn th\u1ee9 3 tr\u00ean th\u1ebf gi\u1edbi c\u1ee7a 7 Eleven sau Nh\u1eadt B\u1ea3n v\u00e0 M\u1ef9.<\/p>\n<p>T\u1eeb cu\u1ed1i th\u1eadp ni\u00ean 80, h\u00e0ng lo\u1ea1t c\u00e1c si\u00eau th\u1ecb, chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u00e0nh c\u00f4ng \u1edf Th\u00e1i Lan.\u00a0V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a 7-Eleven, nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng m\u1ea3ng b\u00e1n l\u1ebb Th\u00e1i Lan \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh nhanh ch\u00f3ng, nh\u01b0ng s\u1ef1 th\u1eadt kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u00fang nh\u01b0 v\u1eady.<\/p>\n<p>M\u00f4 h\u00ecnh chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i l\u1ea7n \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n t\u1ea1i M\u1ef9 v\u00e0o \u0111\u1ea7u th\u1eadp ni\u00ean 30 v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n l\u00ean t\u1ea7m cao m\u1edbi t\u1ea1i Nh\u1eadt B\u1ea3n m\u00e0 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u 7-Eleven. C\u00e1c c\u1eeda h\u00e0ng c\u00f3 di\u1ec7n t\u00edch v\u1eeba ph\u1ea3i, c\u00f3 nhi\u1ec1u h\u00e0ng h\u00f3a th\u01b0\u1eddng d\u00f9ng h\u00e0ng ng\u00e0y ho\u1eb7c c\u1ea7n thi\u1ebft v\u00e0 th\u1eddi gian ph\u1ee5c v\u1ee5 d\u00e0i \u0111\u00e3 tr\u1edf th\u00e0nh d\u1ea5u hi\u1ec7u n\u1ed5i b\u1eadt c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i theo phong c\u00e1ch Nh\u1eadt B\u1ea3n.<\/p>\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 cao trong c\u00f4ng t\u00e1c logistic khi\u1ebfn nh\u1eefng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u01b0 7 Eleven t\u1eadp trung \u0111\u01b0\u1ee3c v\u00e0o \u01b0u \u0111i\u1ec3m ti\u1ec7n l\u1ee3i h\u01a1n l\u00e0 ch\u00fa tr\u1ecdng \u0111\u1ebfn m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n<p>Ngo\u00e0i ra, t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a cao \u0111ang khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 \u00edt th\u1eddi gian mua s\u1eafm h\u01a1n, \u0111\u1ed3ng th\u1eddi vi\u1ec7c sinh \u00edt con c\u00e1i khi\u1ebfn l\u01b0\u1ee3ng ti\u00eau th\u1ee5 b\u00ecnh qu\u00e2n m\u1ed7i h\u1ed9 gia \u0111\u00ecnh gi\u1ea3m. K\u1ebft qu\u1ea3 l\u00e0 nh\u1eefng khu si\u00eau th\u1ecb r\u1ed9ng l\u1edbn nhi\u1ec1u s\u1ea3n ph\u1ea9m ch\u01b0a ch\u1eafc \u0111\u00e3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay. \u0110i\u1ec1u n\u00e0y kh\u00e1 \u0111\u00fang trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Th\u00e1i Lan khi t\u1ef7 l\u1ec7 d\u00e2n s\u1ed1 \u0111\u00f4 th\u1ecb \u0111\u00e3 t\u0103ng t\u1eeb 31,3% n\u0103m 2000 l\u00ean 44,2% n\u0103m 2010.<\/p>\n<p>Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c 7-Eleven h\u1ed7 tr\u1ee3 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb nh\u1ecf chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh sang chu\u1ed7i b\u00e1n l\u1ebb nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u00e3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng \u0111\u1ed9t ph\u00e1 \u1edf Nh\u1eadt khi c\u00e1i m\u00e0 7-Eleven h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n l\u1ebb ch\u1ee9 kh\u00f4ng ph\u1ea3i x\u00e2y d\u1ef1ng c\u1ea3 h\u1ec7 th\u1ed1ng ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Nakagawa v\u00e0o n\u0103m 1981 cho th\u1ea5y s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chu\u1ed7i b\u00e1n l\u1ebb ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o 3 y\u1ebfu t\u1ed1 l\u00e0 kinh t\u1ebf v\u0129 m\u00f4, v\u0103n h\u00f3a v\u00e0 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c.\u00a0Trong khi \u0111\u00f3, b\u00e1o c\u00e1o c\u1ee7a Kawabe n\u0103m 2003 cho th\u1ea5y khi Ito Yokado gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh 7-Eleven \u0111\u1ea7u ti\u00ean t\u1ea1i Nh\u1eadt B\u1ea3n, \u00f4ng \u0111\u00e3 t\u1eadn d\u1ee5ng nhu\u1ea7n nhuy\u1ec5n s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa 3 y\u1ebfu t\u1ed1 tr\u00ean \u0111\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1eadm ch\u00ed lan truy\u1ec1n m\u00f4 h\u00ecnh n\u00e0y sang c\u1ea3 M\u1ef9.<\/p>\n<p>N\u0103m 1994, Yahagi c\u00f4ng b\u1ed1 nghi\u00ean c\u1ee9u cho th\u1ea5y m\u00f4 h\u00ecnh kinh doanh c\u1ee7a 7-Eleven th\u1eadm ch\u00ed \u0111\u00e3 d\u1ea7n thay \u0111\u1ed5i c\u1ea3 ng\u00e0nh b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng th\u1ee9c n\u1ed5i ti\u1ebfng nhi\u1ec1u n\u01b0\u1edbc mu\u1ed1n h\u1ecdc. Tuy v\u1eady, nh\u1eefng g\u00ec m\u00e0 7 Eleven l\u00e0m \u0111\u01b0\u1ee3c \u1edf Nh\u1eadt l\u1ea1i c\u00f3 v\u1ebb m\u1ea5t linh ph\u1ea7n n\u00e0o t\u1ea1i Th\u00e1i.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, 7-Eleven Nh\u1eadt ph\u00e1t tri\u1ec3n v\u00e0o th\u1eadp ni\u00ean 50 v\u00e0 ch\u1ec9 b\u1eaft \u0111\u1ea7u b\u00f9ng n\u1ed5 t\u1eeb th\u1eadp ni\u00ean 70 n\u00ean c\u00f4ng th\u1ee9c l\u00e0m n\u00ean th\u00e0nh c\u00f4ng \u1edf \u0111\u00e2y kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u00fang v\u1edbi Th\u00e1i khi ng\u00e0nh b\u00e1n l\u1ebb \u0111\u00e3 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i.<\/p>\n<p><strong>Th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt nh\u1ecdc nh\u1eb1n tr\u00ean \u0111\u1ea5t Th\u00e1i<\/strong><\/p>\n<p>T\u1ea1i Th\u00e1i Lan, 7 Eleven \u0111\u01b0\u1ee3c t\u1eadp \u0111o\u00e0n kinh doanh n\u00f4ng s\u1ea3n l\u1edbn nh\u1ea5t n\u01b0\u1edbc l\u00e0 Charoen Pokphand (CP) \u0111\u01b0a v\u1ec1 n\u01b0\u1edbc v\u00e0o n\u0103m 1989 nh\u01b0ng c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng c\u0169 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u1ea1i kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 nh\u01b0 tr\u01b0\u1edbc.<\/p>\n<p>B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a 7-Eleven Nh\u1eadt l\u00e0 t\u1eadp trung cao \u0111\u1ed9 v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd \u0111\u1ed3ng b\u1ed9 th\u00f4ng s\u1ed1 gi\u1eefa k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p. Nh\u1eefng th\u00f4ng tin v\u1ec1 vi\u1ec7c mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i thu th\u1eadp, sau \u0111\u00f3 chia s\u1ebb v\u1edbi nh\u00e0 cung c\u1ea5p \u0111\u1ec3 cho ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n<p>H\u01a1n n\u1eefa, 7-Eleven Nh\u1eadt B\u1ea3n ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n cho ph\u00e9p c\u00e1c nh\u00e0 cung c\u1ea5p ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi chi nh\u00e1nh, qua \u0111\u00f3 ch\u1ee7 \u0111\u1ed9ng h\u1ee3p t\u00e1c t\u00ecm ra \u0111\u01b0\u1ee3c nh\u1eefng m\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t cho c\u1eeda h\u00e0ng.<\/p>\n<p>C\u00e1c c\u1eeda h\u00e0ng 7-Eleven th\u01b0\u1eddng kh\u00f4ng d\u1ef1 tr\u1eef qu\u00e1 nhi\u1ec1u h\u00e0ng nh\u1eb1m tr\u00e1nh t\u00ecnh tr\u1ea1ng d\u01b0 th\u1eeba v\u00e0 ph\u1ea3i b\u1ecf s\u1ea3n ph\u1ea9m. Thay v\u00e0o \u0111\u00f3 h\u1ecd t\u1eadn d\u1ee5ng t\u1ed1i \u0111a vi\u1ec7c \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, g\u1ecdi s\u1ea3n ph\u1ea9m khi \u0111\u00e3 ti\u00eau th\u1ee5 h\u1ebft ho\u1eb7c l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn m\u1eb7t h\u00e0ng t\u00f9y v\u00e0o nhu c\u1ea7u ti\u00eau d\u00f9ng \u0111\u1ec3 b\u00e1n.<\/p>\n<p>M\u00f4 h\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 qu\u1ea3n l\u00fd \u0111\u1ed3ng b\u1ed9 v\u00e0 ch\u1eb7t ch\u1ebd t\u1eeb c\u1ea3 ph\u00eda nh\u00e0 ph\u00e2n ph\u1ed1i l\u1eabn k\u00eanh cung c\u1ea5p. Tuy nhi\u00ean, khi c\u00e1c c\u1eeda h\u00e0ng \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c nh\u1ecbp nh\u00e0ng th\u00ec ph\u00eda t\u1ed5ng c\u00f4ng ty s\u1ebd nh\u01b0\u1ee3ng l\u1ea1i quy\u1ec1n \u0111i\u1ec1u h\u00e0nh cho c\u00e1c chi nh\u00e1nh nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n<p>D\u1eabu v\u1eady, t\u00ecnh h\u00ecnh l\u1ea1i kh\u00e1 kh\u00e1c \u1edf Th\u00e1i Lan khi h\u1ea7u h\u1ebft nh\u1eefng c\u1eeda h\u00e0ng 7 Eleven m\u1edbi m\u1edf l\u00e0 do c\u00f4ng ty m\u1eb9 m\u1edf ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 \u0111\u1ebfn t\u1eadn gi\u1eefa th\u1eadp ni\u00ean 90, c\u00e1c c\u1eeda h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a 7-Eleven m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n.<\/p>\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u nghe c\u00f3 v\u1ebb phi l\u00fd khi vi\u1ec7c nh\u01b0\u1ee3ng quy\u1ec1n cho chi ph\u00ed r\u1ebb h\u01a1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a 7-Eleven.\u00a0D\u1eabu v\u1eady, r\u1ea5t nhi\u1ec1u c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1ea1i Th\u00e1i kh\u00f4ng mu\u1ed1n b\u00e1n \u0111\u1ecba \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh cho c\u00f4ng ty \u0111\u00e3 khi\u1ebfn t\u1eadp \u0111o\u00e0n CP bu\u1ed9c ph\u1ea3i t\u1ef1 m\u00ecnh kinh doanh c\u00e1c chi nh\u00e1nh 7-Eleven thu\u1edf ban \u0111\u1ea7u.<\/p>\n<div><\/div>\n<p>Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c nhi\u1ec1u c\u1eeda h\u00e0ng b\u00e1n l\u1ebb kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n kh\u1eaft khe c\u1ee7a 7-Eleven c\u0169ng l\u00e0 m\u1ed9t nguy\u00ean nh\u00e2n khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng c\u00f3 nhi\u1ec1u chi nh\u00e1nh nh\u01b0\u1ee3ng quy\u1ec1n l\u00fac m\u1edbi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng Th\u00e1i Lan.<\/p>\n<p>Trong nh\u1eefng n\u0103m \u0111\u1ea7u kinh doanh, 7-Eleven Th\u00e1i kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t v\u00e0 ch\u1ec9 th\u1ef1c s\u1ef1 kh\u1edfi s\u1eafc t\u1eeb cu\u1ed1i th\u1eadp ni\u00ean 90.<\/p>\n<p>\u0110\u1ebfn khi t\u1eadp \u0111o\u00e0n CP x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c danh ti\u1ebfng cho 7-Eleven v\u00e0 thu h\u00fat nhi\u1ec1u c\u1eeda h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n th\u00ec kh\u00f3 kh\u0103n m\u1edbi l\u1ea1i n\u1ea3y sinh khi\u1ebfn nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 n\u1ea3n l\u00f2ng. Ti\u00eau chu\u1ea9n m\u00e0 CP \u0111\u1eb7t ra cho c\u00e1c chi nh\u00e1nh nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 kh\u00e1 cao nh\u1eb1m \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5, nh\u01b0ng \u0111i\u1ec1u n\u00e0y l\u1ea1i tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n<p>V\u00ed d\u1ee5 CP y\u00eau c\u1ea7u nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea7n c\u00f3 c\u1eeda h\u00e0ng ri\u00eang v\u1edbi h\u1ee3p \u0111\u1ed3ng thu\u00ea d\u00e0i h\u1ea1n, \u0111\u1ecba \u0111i\u1ec3m kinh doanh ph\u00f9 h\u1ee3p, ph\u1ea3i c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u t\u1ed1i thi\u1ec3u 3 tri\u1ec7u Bath c\u0169ng nh\u01b0 ch\u1ec9 \u0111\u01b0\u1ee3c nh\u1eadn 65% l\u1ee3i nhu\u1eadn.<\/p>\n<div id=\"admzone480458\"><\/div>\n<p>Trong khi \u0111\u00f3 t\u1ea1i Nh\u1eadt, t\u1ed5ng chi ph\u00ed m\u1edf c\u1eeda h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n t\u00ednh ra ch\u1ec9 v\u00e0o kho\u1ea3ng 1 tri\u1ec7u Bath, quy \u0111\u1ed5i theo t\u1ef7 gi\u00e1 n\u0103m 2013.<\/p>\n<p>M\u1eb7c d\u00f9 CP \u0111\u00e3 n\u1edbi l\u1ecfng c\u00e1c ti\u00eau chu\u1ea9n nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0o n\u0103m 2004 nh\u01b0ng r\u00e0o c\u1ea3n \u0111\u1ec3 m\u1edf 1 c\u1eeda h\u00e0ng 7-Eleven t\u1ea1i Th\u00e1i v\u1eabn kh\u00e1 l\u1edbn, t\u1ea5t c\u1ea3 ch\u1ec9 v\u00ec th\u01b0\u01a1ng hi\u1ec7u n\u00e0y mu\u1ed1n gi\u1eef \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n c\u0169ng nh\u01b0 uy t\u00edn c\u1ee7a m\u00ecnh tr\u00ean b\u1ea5t k\u1ef3 th\u1ecb tr\u01b0\u1eddng n\u00e0o.<\/p>\n<p><strong>S\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb hay ch\u1ec9 l\u00e0 1 ng\u01b0\u1eddi ch\u01a1i m\u1edbi?<\/strong><\/p>\n<p>Nhi\u1ec1u chuy\u00ean gia \u0111\u00e3 t\u1eebng k\u1ef3 v\u1ecdng 7-Eleven s\u1ebd t\u1ea1o n\u00ean b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 cho ng\u00e0nh b\u00e1n l\u1ebb Th\u00e1i Lan nh\u01b0 \u0111\u00e3 l\u00e0m v\u1edbi Nh\u1eadt B\u1ea3n. Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u1ea1i kh\u00e1 ph\u0169 ph\u00e0ng.<\/p>\n<p>Trong khi 7-Eleven Nh\u1eadt ch\u1ecdn l\u1ef1a m\u1ed9t s\u1ed1 nh\u00e0 cung c\u1ea5p uy t\u00edn v\u00e0 \u1ee7y quy\u1ec1n cho h\u1ecd v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a \u0111\u1ebfn c\u00e1c chi nh\u00e1nh th\u00ec Th\u00e1i Lan l\u1ea1i kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady. H\u1ecd bu\u1ed9c ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed9t trung t\u00e2m t\u1ed5ng \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng v\u00e0 ph\u1ea3i t\u1ef1 m\u00ecnh v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c chi nh\u00e1nh sau \u0111\u00f3.<\/p>\n<p>N\u00f3i c\u00e1ch kh\u00e1c, 7-Eleven Nh\u1eadt giao d\u1ecbch tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 b\u1ecf qua to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng logistic kh\u00e1c. H\u1ec7 qu\u1ea3 l\u00e0 d\u00f9 7-Eleven c\u00f3 ph\u00e1t tri\u1ec3n t\u1ea1i Th\u00e1i th\u00ec h\u1ecd c\u0169ng kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn to\u00e0n b\u1ed9 ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 logistic c\u1ee7a n\u01b0\u1edbc n\u00e0y.<\/p>\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00f4 c\u00f9ng l\u1edbn khi c\u00e1c c\u1eeda h\u00e0ng 7-Eleven Nh\u1eadt B\u1ea3n k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng c\u00f4ng ty ph\u00e2n ph\u1ed1i \u0111\u1ec3 c\u00f9ng ph\u00e1t tri\u1ec3n, trong khi Th\u00e1i Lan ch\u1ec9 \u0111\u01a1n gi\u1ea3n gi\u1edbi thi\u1ec7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi trong ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 b\u1ecf qua nh\u1eefng th\u1ee9 c\u00f2n l\u1ea1i.<\/p>\n<div><\/div>\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 t\u1ef7 l\u1ec7 th\u1ef1c ph\u1ea9m c\u00f3 th\u1ec3 \u0103n ngay nh\u01b0 b\u00e1nh ng\u1ecdt, \u0111\u1ed3 \u0103n nhanh, c\u01a1m n\u1eafm&#8230; t\u1ea1i c\u00e1c chi nh\u00e1nh 7-Eleven Th\u00e1i v\u00e0 Nh\u1eadt l\u00e0 v\u00f4 c\u00f9ng kh\u00e1c nhau. M\u1eb7c d\u00f9 \u0111\u1ec1u b\u00e1n kho\u1ea3ng 2.000-2.500 s\u1ea3n ph\u1ea9m t\u1ea1i m\u1ed7i c\u1eeda h\u00e0ng nh\u01b0ng doanh s\u1ed1 th\u1ef1c ph\u1ea9m \u0103n ngay t\u1ea1i c\u00e1c 7-Eleven Th\u00e1i th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi t\u1ea1i Nh\u1eadt.<\/p>\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u kh\u00e1 th\u00fa v\u1ecb khi Th\u00e1i Lan l\u00e0 \u0111\u1ea5t n\u01b0\u1edbc n\u1ed5i ti\u1ebfng c\u00f3 v\u0103n h\u00f3a \u0103n ngo\u00e0i, ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00e2n c\u00f3 xu h\u01b0\u1edbng ra ngo\u00e0i \u0103n nhi\u1ec1u h\u01a1n l\u00e0 t\u1ef1 n\u1ea5u. Tuy nhi\u00ean, t\u1eadp \u0111o\u00e0n CP ch\u1ec9 \u0111\u1ee7 kh\u1ea3 n\u0103ng v\u1eadn chuy\u1ec3n nh\u1eefng th\u1ef1c ph\u1ea9m \u0103n ngay \u0111\u1ebfn c\u00e1c chi nh\u00e1nh 1 l\u1ea7n trong ng\u00e0y \u0111\u1ec3 tr\u00e1nh b\u1ecb h\u1ecfng do th\u1eddi gian trung chuy\u1ec3n t\u1eeb nh\u00e0 cung c\u1ea5p \u0111\u1ebfn c\u1eeda h\u00e0ng qu\u00e1 l\u00e2u, nh\u1ea5t l\u00e0 khi th\u1eddi ti\u1ebft Th\u00e1i Lan th\u01b0\u1eddng n\u1eafng n\u00f3ng.<\/p>\n<p>K\u1ebft qu\u1ea3 l\u00e0 c\u00e1c 7-Eleven Th\u00e1i th\u01b0\u1eddng t\u1eadp trung v\u00e0o nh\u1eefng m\u1eb7t h\u00e0ng \u0111\u00f3ng g\u00f3i c\u00f3 th\u1eddi h\u1ea1n b\u1ea3o qu\u1ea3n d\u00e0i h\u01a1n so v\u1edbi m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m \u0103n ngay nh\u01b0 \u1edf Nh\u1eadt B\u1ea3n. N\u1ebfu c\u00e1c du kh\u00e1ch \u1edf Nh\u1eadt c\u00f3 th\u1ec3 v\u00e0o 7-Eleven v\u00e0 th\u01b0\u1edfng th\u1ee9c c\u00e1c m\u00f3n \u0103n kh\u00f4ng kh\u00e1c g\u00ec c\u00e1c nh\u00e0 h\u00e0ng th\u00ec \u1edf Th\u00e1i Lan, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 v\u00e0o \u0111\u00f3 mua \u0111\u1ed3 nh\u01b0 m\u1ed9t si\u00eau th\u1ecb th\u01b0\u1eddng.<\/p>\n<\/div>\n<p><em>Theo Th\u1eddi \u0111\u1ea1i<\/em><\/p>\n<p class=\"social\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7-Eleven \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i to\u00e0n b\u1ed9 ng\u00e0nh b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n v\u00e0 ng\u01b0\u1eddi ta c\u0169ng k\u1ef3 v\u1ecdng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 khi n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u1ec1 Th\u00e1i Lan v\u00e0o n\u0103m 1989, tuy v\u1eady th\u1ef1c t\u1ebf l\u1ea1i ph\u0169 ph\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec c\u00e1c chuy\u00ean gia ch\u1edd \u0111\u1ee3i. Theo trang tin Business Insider,  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":14585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-14584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>N\u1ed7i bu\u1ed3n 7-Eleven tr\u00ean \u0111\u1ea5t Th\u00e1i: L\u00e0 \u0111\u1ea1i gia l\u1edbn nh\u1ea5t, nh\u01b0ng ch\u01b0a bao gi\u1edd chi ph\u1ed1i c\u1ea3 ng\u00e0nh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/noi-buon-7-eleven-tren-dat-thai-la-dai-gia-lon-nhat-nhung-chua-bao-gio-chi-phoi-ca-nganh\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u1ed7i bu\u1ed3n 7-Eleven tr\u00ean \u0111\u1ea5t Th\u00e1i: L\u00e0 \u0111\u1ea1i gia l\u1edbn nh\u1ea5t, nh\u01b0ng ch\u01b0a bao gi\u1edd chi ph\u1ed1i c\u1ea3 ng\u00e0nh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"7-Eleven \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i to\u00e0n b\u1ed9 ng\u00e0nh b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n v\u00e0 ng\u01b0\u1eddi ta c\u0169ng k\u1ef3 v\u1ecdng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 khi n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u1ec1 Th\u00e1i Lan v\u00e0o n\u0103m 1989, tuy v\u1eady th\u1ef1c t\u1ebf l\u1ea1i ph\u0169 ph\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec c\u00e1c chuy\u00ean gia ch\u1edd \u0111\u1ee3i. 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