{"id":14629,"date":"2017-08-24T11:08:40","date_gmt":"2017-08-24T04:08:40","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=14629"},"modified":"2017-08-24T11:08:40","modified_gmt":"2017-08-24T04:08:40","slug":"amazon-dang-hoc-hoi-alibaba-nhu-nao","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/amazon-dang-hoc-hoi-alibaba-nhu-nao\/","title":{"rendered":"Amazon \u0111ang h\u1ecdc h\u1ecfi Alibaba nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-lg-3 des-small\"><strong>Ai c\u0169ng ngh\u0129 Alibaba ch\u1ec9 l\u00e0 k\u1ebb theo \u0111u\u00f4i Amazon, nh\u01b0ng trong ng\u00e0nh c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a th\u00ec c\u00f3 l\u1ebd Amazon m\u1edbi l\u00e0 ng\u01b0\u1eddi \u0111i sau Alibaba.<\/strong><\/div>\n<div class=\"col-lg-3 des-small\">\n<p>Trong nhi\u1ec1u n\u0103m qua, ng\u01b0\u1eddi ta v\u1eabn ngh\u0129 h\u00e3ng Alibaba c\u1ee7a Jack Ma ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 k\u1ebb theo \u0111u\u00f4i t\u1eadp \u0111o\u00e0n Amazon c\u1ee7a Jeff Bezos. C\u0169ng gi\u1ed1ng nh\u01b0 Amazon, g\u1ea7n \u0111\u00e2y Alibaba b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng ra m\u1ea3ng kinh doanh \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 n\u1ed9i dung gi\u1ea3i tr\u00ed. Nh\u01b0ng khi Amazon chi ra 13,7 t\u1ef7 USD \u0111\u1ec3 mua l\u1ea1i chu\u1ed7i si\u00eau th\u1ecb Whole Foods v\u00e0 l\u00e0m ch\u1ea5n \u0111\u1ed9ng ng\u00e0nh b\u00e1n l\u1ebb M\u1ef9, th\u00ec th\u1ef1c ra \u0111\u00e2y l\u1ea1i l\u00e0 l\u0129nh v\u1ef1c m\u00e0 Jack Ma \u0111\u00e3 \u0111i tr\u01b0\u1edbc.<\/p>\n<p>Alibaba \u0111\u00e3 l\u1eb7ng l\u1ebd \u1ea5p \u1ee7 d\u1ef1 \u00e1n chu\u1ed7i si\u00eau th\u1ecb Hema trong 2 n\u0103m. Th\u00e1ng tr\u01b0\u1edbc, Alibaba \u0111\u00e3 m\u1edf th\u00eam 3 si\u00eau th\u1ecb Hema v\u00e0 n\u00e2ng t\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng l\u00ean 13, ch\u1ee7 y\u1ebfu t\u1eadp trung \u1edf Th\u01b0\u1ee3ng H\u1ea3i v\u00e0 B\u1eafc Kinh. \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf s\u00e1ng s\u1ee7a, c\u00e1c si\u00eau th\u1ecb kh\u1ed5ng l\u1ed3 n\u00e0y k\u1ebft h\u1ee3p tr\u1ea3i nghi\u1ec7m mua s\u1eafm online l\u1eabn offline, cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea3i \u1ee9ng d\u1ee5ng Hema \u0111\u1ec3\u00a0qu\u00e9t m\u00e3 QR code c\u1ee7a\u00a0s\u1ea3n ph\u1ea9m v\u00e0 t\u1ef1 thanh to\u00e1n b\u1eb1ng v\u00ed \u0111i\u1ec7n t\u1eed Alipay c\u1ee7a h\u1ecd.<\/p>\n<p>Qu\u1ea7y h\u1ea3i s\u1ea3n t\u01b0\u01a1i s\u1ed1ng c\u1ee7a Hema l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn cua ho\u1eb7c t\u00f4m h\u00f9m t\u01b0\u01a1i s\u1ed1ng v\u00e0 y\u00eau c\u1ea7u nh\u00e2n vi\u00ean n\u1ea5u ngay t\u1ea1i ch\u1ed7 \u0111\u1ec3 \u0103n trong c\u1eeda h\u00e0ng, ho\u1eb7c y\u00eau c\u1ea7u giao h\u00e0ng t\u1eadn nh\u00e0. C\u00e1c c\u1eeda h\u00e0ng Hema c\u0169ng \u0111\u00f3ng vai tr\u00f2 nh\u00e0 kho \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m Alibaba c\u00f3 th\u1ec3 giao h\u00e0ng trong 30 ph\u00fat trong m\u1ed9t ph\u1ea1m vi b\u00e1n k\u00ednh nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<table class=\"tblImage\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" title=\"Amazon \u0111ang h\u1ecdc h\u1ecfi Alibaba nh\u01b0 th\u1ebf n\u00e0o?\" src=\"http:\/\/st.galaxypub.vn\/staticFile\/Subject\/2017\/08\/21\/jackcrab_211057834.jpg\" alt=\"Amazon dang hoc hoi Alibaba nhu the nao?\" \/><\/td>\n<\/tr>\n<tr>\n<td>Jack Ma t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng Hema. \u1ea2nh: Alizila.com<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Trong cu\u1ed9c h\u1ecdp b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh qu\u00fd II\/2017 v\u00e0o tu\u1ea7n tr\u01b0\u1edbc, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a Alibaba\u00a0\u0111\u00e3 d\u00e0nh m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb offline.\u00a0CEO Daniel Zhang cho bi\u1ebft: &#8220;\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 si\u00eau th\u1ecb. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t trung t\u00e2m th\u1ef1c ph\u1ea9m. Hema ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c Alibaba c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh kinh doanh offline nh\u01b0 th\u1ebf n\u00e0o&#8221;.<\/p>\n<p><strong>M\u1ed9t t\u1ea5m g\u01b0\u01a1ng cho Amazon<\/strong><\/p>\n<p>C\u00e1c th\u1eed nghi\u1ec7m c\u1ee7a Hema v\u1ec1 c\u00e1ch ch\u1ecdn h\u00e0ng h\u00f3a, thanh to\u00e1n, v\u00e0 giao h\u00e0ng c\u00f3 th\u1ec3 cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi h\u00ecnh dung v\u1ec1 nh\u1eefng g\u00ec m\u00e0 Bezos \u0111\u00e3 suy ngh\u0129 khi th\u00e2u t\u00f3m Whole Foods. Vi\u1ec7c mua l\u1ea1i Whole Foods s\u1ebd mang l\u1ea1i cho Amazon h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 c\u00e1c kho \u0111\u1ec3 giao h\u00e0ng nhanh. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i cho Amazon cung c\u1ea5p c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ed9t quy m\u00f4 r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n<p>Hi\u1ec7n nay, l\u0129nh v\u1ef1c kinh doanh c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng c\u1ee7a Amazon v\u1eabn c\u00f2n kh\u00e1 khi\u00eam t\u1ed1n. C\u00f4ng ty ch\u1ec9 c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i &#8220;Amazon Go&#8221; \u1edf Seattle \u2013 v\u1eabn c\u00f2n \u1edf d\u1ea1ng th\u1eed nghi\u1ec7m &#8211; cho ph\u00e9p kh\u00e1ch tr\u1ea3 ti\u1ec1n b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i. C\u00f4ng ty c\u0169ng \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1c \u0111i\u1ec3m nh\u1eadn h\u00e0ng (pickup point) \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ebfn v\u00e0 l\u1ea5y h\u00e0ng ngay sau khi \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>Trong khi \u0111\u00f3, Hema \u0111\u00e3 qua giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m. Trong k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh m\u1edbi nh\u1ea5t, Alibaba \u0111\u00e3 chuy\u1ec3n doanh thu c\u1ee7a Hema t\u1eeb nh\u00f3m &#8220;s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi&#8221; sang nh\u00f3m doanh thu b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c. \u0110\u1ed1i v\u1edbi Alibaba, Hema ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a m\u1ed9t t\u1ea3ng b\u0103ng ch\u00ecm. \u00a0Jack Ma \u0111ang c\u1ed1 g\u1eafng t\u0103ng s\u1ee9c c\u1ea1nh tranh trong ng\u00e0nh b\u00e1n l\u1ebb tr\u1ecb gi\u00e1 4,5 ngh\u00ecn t\u1ef7 USD c\u1ee7a Trung Qu\u1ed1c v\u00ec \u00f4ng \u0111\u00e3 ti\u00ean \u0111o\u00e1n \u0111\u01b0\u1ee3c &#8220;nh\u1eefng th\u00e1ch th\u1ee9c to l\u1edbn&#8221; \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty ch\u1ec9 c\u00f3 m\u1ea3ng kinh doanh online, trong b\u1ed1i c\u1ea3nh kinh t\u1ebf Trung Qu\u1ed1c \u0111ang t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i.<\/p>\n<p><strong>M\u1ed1i \u0111e d\u1ecda tr\u1ef1c tuy\u1ebfn<\/strong><\/p>\n<p>Amazon c\u0169ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u200b\u200bm\u1ed1i \u0111e do\u1ea1 cho m\u00f4 h\u00ecnh kinh doanh 100% tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh, v\u00ec nh\u1eefng \u0111\u1ed1i th\u1ee7 b\u00e1n l\u1ebb kh\u00e1c nh\u01b0 Wal-Mart \u0111\u00e3 b\u1eaft \u0111\u1ea7u l\u1ea5n v\u00e0o s\u00e2n ch\u01a1i c\u1ee7a h\u1ecd. Bezos \u0111\u00e3 bu\u1ed9c ph\u1ea3i m\u1edf r\u1ed9ng sang vi\u1ec7c m\u1edf c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, v\u00e0 kh\u00f4ng ch\u1ec9 trong l\u0129nh v\u1ef1c t\u1ea1p ho\u00e1: \u00f4ng c\u0169ng \u0111ang m\u1edf c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch truy\u1ec1n th\u1ed1ng, n\u01a1i Amazon c\u00f3 th\u1ec3 ch\u00e0o b\u00e1n c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed m\u1edbi c\u1ee7a m\u00ecnh.<\/p>\n<p>V\u00e0o th\u00e1ng 1 n\u0103m nay, Alibaba \u0111\u00e3 \u0111\u1ea1t th\u1ecfa thu\u1eadn mua l\u1ea1i c\u00f4ng ty Intime Retail Group (Trung Qu\u1ed1c) c\u00f3 tr\u1ecb gi\u00e1 2,6 t\u1ef7 USD, hi\u1ec7n \u0111ang \u0111i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd 29 c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a v\u00e0 17 trung t\u00e2m mua s\u1eafm tr\u00ean to\u00e0n Trung Qu\u1ed1c. Alibaba c\u0169ng \u0111ang h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed Suning Commerce Group, n\u01a1i m\u00e0 Alibaba hi\u1ec7n c\u0169ng \u0111ang l\u00e0 c\u1ed5 \u0111\u00f4ng.<\/p>\n<p>Alibaba c\u00f3 v\u1ebb nh\u01b0 \u0111ang \u0111i tr\u01b0\u1edbc Amazon m\u1ed9t b\u01b0\u1edbc, m\u1ed9t ph\u1ea7n l\u00e0 do c\u01a1 c\u1ea5u ng\u00e0nh b\u00e1n l\u1ebb \u1edf Trung Qu\u1ed1c, n\u01a1i c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh gay g\u1eaft trong ph\u00e2n kh\u00fac th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Theo James Cordwell, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a Atlantic Equities, quy m\u00f4 Alibaba trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Trung Qu\u1ed1c \u0111ang v\u01b0\u1ee3t xa b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o trong ng\u00e0nh b\u00e1n l\u1ebb offline. Trong khi t\u1ed5ng doanh thu c\u1ee7a Amazon ch\u1ec9 b\u1eb1ng kho\u1ea3ng 1\/3 t\u1ed5ng doanh thu c\u1ee7a Wal-Mart.<\/p>\n<p>Tuy nhi\u00ean, Cordwell n\u00f3i : &#8220;T\u00f4i \u0111o\u00e1n Amazon l\u00e0 bi\u1ebft Alibaba \u0111ang l\u00e0m g\u00ec. Hai c\u00f4ng ty n\u00e0y s\u1ebd c\u00f3 s\u1ef1 b\u1eaft ch\u01b0\u1edbc l\u1eabn nhau&#8221;.<\/p>\n<p>C\u1ea3 Alibaba v\u00e0 Amazon \u0111\u1ec1u t\u00ecm c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng kho d\u1eef li\u1ec7u v\u1ec1 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 h\u1ecd \u0111ang c\u00f3. Trong \u1ee9ng d\u1ee5ng Hema, l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u l\u1ea1i, v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00f9y bi\u1ebfn cho h\u1ee3p v\u1edbi c\u00e1 nh\u00e2n h\u1ecd. Trong khi \u0111\u00f3, Amazon c\u00f3 th\u1ec3 s\u1ebd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u00e0nh vi\u00ean Prime \u0111\u1ec3 g\u1eedi m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0 nh\u1eefng l\u1eddi khuy\u00ean mua h\u00e0ng \u0111\u01b0\u1ee3c t\u00f9y bi\u1ebfn cho t\u1eebng ng\u01b0\u1eddi.<\/p>\n<p>RJ Hottovy, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch t\u1ea1i Morningstar, n\u00f3i: \u201cD\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 \u0111\u00e3 quen v\u1edbi vi\u1ec7c mua s\u1eafm tr\u00ean di \u0111\u1ed9ng, ng\u01b0\u1eddi Trung Qu\u1ed1c \u0111\u00e3 b\u1ecf xa h\u1ecd v\u1ec1 m\u1eb7t n\u00e0y, ngh\u0129a l\u00e0 Alibaba s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i b\u00e9o b\u1edf n\u1ebfu tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c O2O (online-to-offline)&#8221;.<\/p>\n<p><strong>Ngu\u1ed3n Bloomberg<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ai c\u0169ng ngh\u0129 Alibaba ch\u1ec9 l\u00e0 k\u1ebb theo \u0111u\u00f4i Amazon, nh\u01b0ng trong ng\u00e0nh c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a th\u00ec c\u00f3 l\u1ebd Amazon m\u1edbi l\u00e0 ng\u01b0\u1eddi \u0111i sau Alibaba. Trong nhi\u1ec1u n\u0103m qua, ng\u01b0\u1eddi ta v\u1eabn ngh\u0129 h\u00e3ng Alibaba c\u1ee7a Jack Ma ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 k\u1ebb theo \u0111u\u00f4i t\u1eadp \u0111o\u00e0n Amazon c\u1ee7a Jeff Bezos. C\u0169ng gi\u1ed1ng  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":14632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,54],"tags":[],"class_list":["post-14629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-si"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon \u0111ang h\u1ecdc h\u1ecfi Alibaba nh\u01b0 th\u1ebf n\u00e0o? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/amazon-dang-hoc-hoi-alibaba-nhu-nao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon \u0111ang h\u1ecdc h\u1ecfi Alibaba nh\u01b0 th\u1ebf n\u00e0o? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Ai c\u0169ng ngh\u0129 Alibaba ch\u1ec9 l\u00e0 k\u1ebb theo \u0111u\u00f4i Amazon, nh\u01b0ng trong ng\u00e0nh c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a th\u00ec c\u00f3 l\u1ebd Amazon m\u1edbi l\u00e0 ng\u01b0\u1eddi \u0111i sau Alibaba. 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