{"id":15127,"date":"2017-08-30T14:40:41","date_gmt":"2017-08-30T07:40:41","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=15127"},"modified":"2017-08-30T14:40:41","modified_gmt":"2017-08-30T07:40:41","slug":"vi-sao-coca-cola-khong-co-giam-doc-marketing","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-coca-cola-khong-co-giam-doc-marketing\/","title":{"rendered":"V\u00ec sao Coca-Cola kh\u00f4ng c\u00f3 Gi\u00e1m \u0111\u1ed1c Marketing?"},"content":{"rendered":"

Coca-Cola \u0111\u00e3 ch\u00ednh th\u1ee9c x\u00f3a b\u1ecf v\u1ecb tr\u00ed Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb (Chief Marketing Officer-CMO), thay v\u00e0o \u0111\u00f3 l\u00e0 Gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n (Chief Growth Officer-CGO).<\/p>\n

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Coca-Cola l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi (theo x\u1ebfp h\u1ea1ng Best Global Brands c\u1ee7a C\u00f4ng ty T\u01b0 v\u1ea5n Interbrand, Coca-Cola c\u00f9ng v\u1edbi Apple v\u00e0 Google l\u00e0 ba th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2016, v\u1edbi gi\u00e1 tr\u1ecb kho\u1ea3ng 73,1 t\u1ef7 USD)<\/p>\n

Ch\u01b0a th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh vi\u1ec7c thay \u0111\u1ed5i n\u00e0y c\u00f3 ph\u1ea3i l\u00e0 c\u1ed9t m\u1ed1c \u0111\u00e1nh d\u1ea5u m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong ti\u1ebfp th\u1ecb (marketing) th\u1eddi gian t\u1edbi hay kh\u00f4ng, nh\u01b0ng d\u1ef1a v\u00e0o l\u00fd do v\u00e0 b\u1ed1i c\u1ea3nh m\u00e0 Coca-Cola \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh tr\u00ean, gi\u1edbi ph\u00e2n t\u00edch \u0111\u00e3 r\u00fat ra m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1 th\u00fa v\u1ecb m\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n \u0111\u1eb7c bi\u1ec7t l\u01b0u t\u00e2m.<\/p>\n

Kh\u00f4ng g\u00ec l\u00e0 b\u1ea5t bi\u1ebfn, d\u00f9 b\u1ea1n c\u00f3 l\u00e0\u2026 Coca-Cola<\/h3>\n

Th\u00e0nh l\u1eadp n\u0103m 1886, tr\u1ea3i qua 131 n\u0103m ph\u00e1t tri\u1ec3n, Coca-Cola v\u1eabn gi\u1eef cho m\u00ecnh m\u1ed9t v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m h\u01b0\u01a1ng v\u1ecb Cola truy\u1ec1n th\u1ed1ng. Th\u1ebf nh\u01b0ng trong giai \u0111o\u1ea1n g\u1ea7n \u0111\u00e2y, m\u1ecdi chuy\u1ec7n \u0111ang tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n d\u1ef1 ki\u1ebfn.<\/p>\n

V\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe, v\u1ea5n \u0111\u1ec1 th\u1ee9c u\u1ed1ng c\u00f3 gas, b\u1ec7nh b\u00e9o ph\u00ec, l\u01b0\u1ee3ng \u0111\u01b0\u1eddng trong \u0111\u1ed3 u\u1ed1ng\u2026, t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a h\u00e3ng g\u1ea7n \u0111\u00e2y \u0111\u00e3 c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i.<\/p>\n

C\u1ee5 th\u1ec3, doanh thu to\u00e0n c\u1ea7u c\u1ee7a Coca-Cola \u0111\u00e3 gi\u1ea3m t\u1eeb 48 t\u1ef7 USD trong n\u0103m 2012 xu\u1ed1ng c\u00f2n 44,3 t\u1ef7 USD trong n\u0103m 2016.<\/p>\n

\u1ede Anh, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng c\u0169ng li\u00ean t\u1ee5c kh\u00f3 t\u0103ng tr\u01b0\u1edfng, nh\u01b0 doanh s\u1ed1 c\u1ee7a Diet Coke (Coca-Cola kh\u00f4ng n\u0103ng l\u01b0\u1ee3ng) gi\u1ea3m 3,1% v\u00e0 Coke Life (phi\u00ean b\u1ea3n Coca-Cola \u00edt calo) c\u0169ng gi\u1ea3m 57,4% (theo ghi nh\u1eadn c\u1ee7a trang Marketing Week).<\/p>\n

\u0110\u1ee9ng tr\u01b0\u1edbc t\u00ecnh h\u00ecnh n\u00e0y, Coca-Cola \u0111\u00e3 bu\u1ed9c ph\u1ea3i c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u. Theo gi\u1edbi ph\u00e2n t\u00edch, Coca-Cola \u0111\u01b0\u1ee3c cho l\u00e0 \u0111ang t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7, nh\u1eb1m d\u1ecbch chuy\u1ec3n t\u1eeb c\u00f4ng ty v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng c\u1ed5 \u0111i\u1ec3n sang m\u00f4 h\u00ecnh c\u00f4ng ty chuy\u00ean v\u1ec1 s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u201cCoca-Cola l\u00fac n\u00e0y gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m h\u01a1n l\u00e0 m\u1ed9t c\u00f4ng ty v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng c\u00f3 tu\u1ed5i \u0111\u1eddi h\u00e0ng tr\u0103m n\u0103m”, Michael Koziol, Ch\u1ee7 t\u1ecbch to\u00e0n c\u1ea7u c\u1ee7a C\u00f4ng ty Truy\u1ec1n th\u00f4ng Huge, nh\u1eadn x\u00e9t.<\/p>\n

C\u0169ng theo Michael Koziol: \u201c\u0110\u1ed1i v\u1edbi nhi\u1ec1u th\u1ebf h\u1ec7, Coca-Cola \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh m\u1eabu ti\u1ebfp th\u1ecb huy\u1ec1n tho\u1ea1i. Nh\u01b0ng trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, Coca-Cola kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng nh\u1eefng chi\u1ebfn thu\u1eadt th\u01b0\u01a1ng m\u1ea1i v\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 x\u01b0a \u0111\u1ec3 t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng.<\/p>\n

S\u1ef1 b\u1ed5 nhi\u1ec7m m\u1ed9t gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n l\u00e0 ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) trong vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i v\u1ec1 c\u00f4ng ngh\u1ec7, d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng\u2026 nh\u1eb1m t\u1ea1o ra s\u1ef1 ph\u00e1t tri\u1ec3n cho doanh nghi\u1ec7p\u201d.<\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i chuy\u00ean m\u00f4n h\u00f3a cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng<\/h3>\n

Theo m\u1ed9t b\u00e1o c\u00e1o mang t\u00ean The Emergence of the Chief Growth Officer in Cosumer Packaged Goods c\u1ee7a C\u00f4ng ty T\u01b0 v\u1ea5n Russell Reynolds Associates, trong ng\u00e0nh ti\u00eau d\u00f9ng nhanh, h\u00e0ng lo\u1ea1t \u00f4ng l\u1edbn nh\u01b0 Colgate-Palmolive, Kellogg Company, Coty, Conagra Foods, Tyson Foods\u2026 c\u0169ng \u0111\u00e3 l\u1ea7n l\u01b0\u1ee3t b\u1ed5 nhi\u1ec7m gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n \u0111\u1ea7u ti\u00ean cho b\u1ed9 m\u00e1y c\u1ee7a m\u00ecnh.<\/p>\n

Nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 n\u00e0y, gi\u1edbi ph\u00e2n t\u00edch cho r\u1eb1ng khi doanh nghi\u1ec7p c\u00e0ng ph\u00e1t tri\u1ec3n, c\u01a1 c\u1ea5u ph\u00f2ng ban, tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed7i b\u1ed9 ph\u1eadn \u0111\u01b0\u1ee3c chuy\u00ean m\u00f4n h\u00f3a r\u00f5 r\u00e0ng h\u01a1n, th\u00ec nh\u00e0 qu\u1ea3n tr\u1ecb c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t v\u1ecb tr\u00ed chuy\u00ean t\u00e2m cho m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng h\u01a1n.<\/p>\n

\u201cM\u1ecdi th\u1ee9 s\u1ebd d\u1ea7n \u0111\u01b0\u1ee3c tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n. Ch\u00fang ta \u0111\u1ec1u bi\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng, nh\u01b0ng \u1edf nhi\u1ec1u doanh nghi\u1ec7p, \u00edt khi c\u00f3 m\u1ed9t v\u1ecb tr\u00ed n\u00e0o th\u1ef1c s\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho ch\u1ec9 s\u1ed1 n\u00e0y. V\u00e0 nh\u01b0 m\u1ed9t \u0111i\u1ec1u t\u1ea5t y\u1ebfu, b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb, b\u1ed9 ph\u1eadn th\u01b0\u1eddng kh\u00f3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c, s\u1ebd l\u00e0 b\u1ed9 ph\u1eadn ph\u1ea3i nh\u1eadn tr\u00e1ch nhi\u1ec7m n\u00e0y.<\/p>\n

H\u1ecd gi\u1edd \u0111\u00e2y s\u1ebd kh\u00f4ng ch\u1ec9 t\u1eadp trung ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n ph\u1ea3i n\u00e2ng cao h\u1ec7 sinh th\u00e1i bao quanh s\u1ea3n ph\u1ea9m \u0111\u00f3, bao qu\u00e1t t\u1eeb d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u1edbi k\u1ebft n\u1ed1i d\u1eef li\u1ec7u\u2026\u201d, Robert Wollan, Gi\u00e1m \u0111\u1ed1c to\u00e0n c\u1ea7u c\u1ee7a C\u00f4ng ty T\u01b0 v\u1ea5n Accenture Strategy, chia s\u1ebb.<\/p>\n

C\u0169ng theo nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a C\u00f4ng ty T\u01b0 v\u1ea5n Accenture Strategy, d\u1ef1a tr\u00ean vi\u1ec7c ph\u1ecfng v\u1ea5n 535 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 874 gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb, th\u00ec ch\u1ec9 s\u1ed1 t\u0103ng tr\u01b0\u1edfng c\u0169ng \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb.<\/p>\n

Theo \u0111\u00f3, c\u00f3 \u0111\u1ebfn 50% c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh tin r\u1eb1ng gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb l\u00e0 ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p l\u1edbn nh\u1ea5t cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 c\u1ee7a c\u00f4ng ty, v\u00e0 37% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh s\u1ebd khi\u1ec3n tr\u00e1ch gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb \u0111\u1ea7u ti\u00ean n\u1ebfu nh\u01b0 m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c (t\u1ef7 l\u1ec7 khi\u1ec3n tr\u00e1ch n\u00e0y v\u1edbi v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c kinh doanh l\u00e0 34%, c\u00f2n nh\u00e2n vi\u00ean chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 l\u00e0 29%).<\/p>\n

C\u00f2n v\u1ec1 ph\u00eda c\u00e1c gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb, 96% c\u00f4ng nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u0103ng tr\u01b0\u1edfng, 75% ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u00e1ng k\u1ec3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 c\u1ee7a c\u00f4ng ty, v\u00e0 c\u00f3 t\u1edbi 54% gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb nh\u1eadn th\u1ea5y ng\u00e2n s\u00e1ch d\u00e0nh cho ti\u1ebfp th\u1ecb \u0111ang b\u1ecb l\u00e3ng ph\u00ed m\u00e0 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/p>\n

Thomas Barta, chuy\u00ean gia ti\u1ebfp th\u1ecb v\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m, c\u1ed9ng s\u1ef1 c\u1ee7a h\u00e3ng t\u01b0 v\u1ea5n McKinsey & Company, c\u0169ng cho r\u1eb1ng doanh nghi\u1ec7p kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1ea1o ra m\u1ed9t v\u1ecb gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n ri\u00eang, m\u00e0 c\u00f3 th\u1ec3 giao vai tr\u00f2 \u0111\u00f3 cho gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb, ng\u01b0\u1eddi hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ecdi m\u1eb7t c\u1ee7a s\u1ea3n ph\u1ea9m ch\u1eb3ng k\u00e9m g\u00ec c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh trong doanh nghi\u1ec7p.<\/p>\n

\u201cN\u1ebfu kh\u00f4ng ph\u1ea3i t\u0103ng tr\u01b0\u1edfng, th\u00ec \u0111i\u1ec1u g\u00ec l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb?C\u00f3 l\u1ebd Coca-Cola \u0111\u00e3 t\u1ef1 \u0111\u1eb7t ra c\u00e2u h\u1ecfi n\u00e0y, v\u00e0 James Quincey (Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Coca-Cola) \u0111\u00e3 kh\u00f4ng c\u00f2n tin t\u01b0\u1edfng v\u00e0o kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng c\u1ee7a v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb n\u1eefa.<\/p>\n

T\u00f4i ngh\u0129 theo th\u1eddi gian, c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c b\u1ed5 nhi\u1ec7m gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n, nh\u01b0 m\u1ed9t c\u1ea5p \u0111\u1ed9 cao h\u01a1n c\u1ee7a gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb. Nh\u1eefng gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n s\u1ebd mang theo m\u1ed9t s\u1ee9 m\u1ec7nh r\u1ea5t c\u1ee5 th\u1ec3, \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ee5c ti\u00eau h\u01b0\u1edbng v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng.<\/p>\n

H\u1ecd (gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n) s\u1ebd l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra nh\u1eefng b\u00e1o c\u00e1o, k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 gi\u00fap c\u00f4ng ty gi\u1eef v\u1eefng s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t\u201d, \u00a0Thomas Barta nh\u1eadn \u0111\u1ecbnh.<\/p>\n

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Theo Doanh nh\u00e2n S\u00e0i G\u00f2n<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Coca-Cola \u0111\u00e3 ch\u00ednh th\u1ee9c x\u00f3a b\u1ecf v\u1ecb tr\u00ed Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb (Chief Marketing Officer-CMO), thay v\u00e0o \u0111\u00f3 l\u00e0 Gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n (Chief Growth Officer-CGO). Coca-Cola l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi (theo x\u1ebfp h\u1ea1ng Best Global Brands c\u1ee7a C\u00f4ng ty T\u01b0 v\u1ea5n Interbrand, Coca-Cola c\u00f9ng v\u1edbi Apple v\u00e0 …<\/p>\n","protected":false},"author":4,"featured_media":15128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-15127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\nV\u00ec sao Coca-Cola kh\u00f4ng c\u00f3 Gi\u00e1m \u0111\u1ed1c Marketing? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-coca-cola-khong-co-giam-doc-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ec sao Coca-Cola kh\u00f4ng c\u00f3 Gi\u00e1m \u0111\u1ed1c Marketing? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola \u0111\u00e3 ch\u00ednh th\u1ee9c x\u00f3a b\u1ecf v\u1ecb tr\u00ed Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb (Chief Marketing Officer-CMO), thay v\u00e0o \u0111\u00f3 l\u00e0 Gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n (Chief Growth Officer-CGO). 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