{"id":15202,"date":"2017-08-30T16:35:47","date_gmt":"2017-08-30T09:35:47","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=15202"},"modified":"2017-08-30T16:35:47","modified_gmt":"2017-08-30T09:35:47","slug":"cac-nha-hang-dau-dau-vi-cong-nghe-giao","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/cac-nha-hang-dau-dau-vi-cong-nghe-giao\/","title":{"rendered":"C\u00e1c nh\u00e0 h\u00e0ng M\u1ef9 \u0111au \u0111\u1ea7u v\u00ec c\u00f4ng ngh\u1ec7 giao \u0111\u1ed3 \u0103n"},"content":{"rendered":"

Doanh thu c\u1ee7a c\u00e1c nh\u00e0 h\u00e0ng \u1edf M\u1ef9 \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u1edd c\u00e1c l\u1ec7nh \u0111\u1eb7t m\u00f3n \u0103n \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng ph\u1ea3i \u0111au \u0111\u1ea7u x\u1eed l\u00fd c\u00e1c l\u1ec7nh \u0111\u1eb7t m\u00f3n n\u00e0y, theo Reuters.<\/em><\/p>\n

Xoay x\u1edf x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng<\/p>\n

B\u1ed1n m\u00e1y t\u00ednh b\u1ea3ng c\u1ee7a c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n kh\u00e1c nhau n\u1eb1m chen ch\u00fac tr\u00ean qu\u1ea7y thu nh\u00e2n \u1edf nh\u00e0 h\u00e0ng Proposition Chicken t\u1ea1i San Francisco, bang California, M\u1ef9. M\u1ed7i m\u00e1y t\u00ednh b\u1ea3ng s\u1ebd ph\u00e1t ra ti\u1ebfng chu\u00f4ng ri\u00eang khi c\u00f3 \u0111\u01a1n h\u00e0ng g\u1ecdi m\u00f3n.<\/p>\n

Khi c\u00f3 ti\u1ebfng chu\u00f4ng vang l\u00ean, nh\u00e2n vi\u00ean thu ng\u00e2n s\u1ebd xem n\u00f3 ph\u00e1t ra t\u1eeb m\u00e1y t\u00ednh b\u1ea3ng n\u00e0o, r\u1ed3i sau \u0111\u00f3, \u0111\u00e1nh l\u1ea1i l\u1ec7nh \u0111\u1eb7t mua \u0111\u00f3 v\u00e0o h\u1ec7 th\u1ed1ng \u0111\u1eb7t l\u1ec7nh mua c\u1ee7a nh\u00e0 h\u00e0ng \u0111\u1ec3 y\u00eau c\u1ea7u nh\u00e0 b\u1ebfp b\u1eaft \u0111\u1ea7u ch\u1ebf bi\u1ebfn m\u00f3n \u0103n.<\/p>\n

\u201cKh\u00f4ng kh\u00ed r\u1ea5t kh\u1ea9n tr\u01b0\u01a1ng. M\u1ecdi ng\u01b0\u1eddi c\u1ea7n \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n v\u00e0 th\u1ea1o vi\u1ec7c \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c l\u1ec7nh \u0111\u1eb7t mua \u0111\u1ed3 \u0103n \u0111\u1ebfn t\u1eeb c\u00e1c m\u00e1y t\u00ednh b\u1ea3ng iPad kh\u00e1c nhau, t\u1eeb c\u00e1c th\u1ef1c kh\u00e1ch \u0111ang x\u1ebfp h\u00e0ng v\u00e0 t\u1eeb ti\u1ebfng chu\u00f4ng \u0111i\u1ec7n tho\u1ea1i\u201d, \u00f4ng Maxwell Cohen, ch\u1ee7 nh\u00e0 h\u00e0ng Proposition Chicken, n\u00f3i.<\/p>\n

Nh\u00e0 h\u00e0ng Presidio Pizza Company \u1edf San Francisco, bang California c\u0169ng trong t\u00ecnh c\u1ea3nh t\u01b0\u01a1ng t\u1ef1 khi c\u00f3 \u0111\u1ebfn 5 m\u00e1y t\u00ednh b\u1ea3ng c\u1ee7a c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n \u0111\u1eb7t tr\u00ean qu\u1ea7y thu ng\u00e2n c\u1ee7a nh\u00e0 h\u00e0ng.<\/p>\n

Vi\u1ec7c xoay x\u1edf x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng \u1edf nh\u00e0 h\u00e0ng c\u1ee7a Cohen ph\u1ea3n \u00e1nh m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi ng\u00e0nh giao \u0111\u1ed3 \u0103n \u0111ang ph\u00e1t tri\u1ec3n n\u1edf r\u1ed9 v\u1edbi nh\u1eefng t\u00ean tu\u1ed5i nh\u01b0 Grubhub, UberEATS (thu\u1ed9c c\u00f4ng ty c\u00f4ng ngh\u1ec7 Uber) v\u00e0 DoorDash. Trong khi th\u1ef1c kh\u00e1ch c\u00f3 th\u1ec3 t\u00ecm v\u00e0 \u0111\u1eb7t m\u00f3n \u0103n ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t, c\u00f4ng ngh\u1ec7 giao \u0111\u1ed3 \u0103n c\u00f3 th\u1ec3 l\u00e0m r\u1ed1i r\u1eafm c\u00f4ng vi\u1ec7c b\u00ean trong c\u00e1c nh\u00e0 h\u00e0ng.<\/p>\n

Ng\u00e0nh giao \u0111\u1ed3 \u0103n theo y\u00eau c\u1ea7u \u0111\u00e3 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 \u1edf M\u1ef9 trong nh\u1eefng n\u0103m qua v\u1edbi g\u1ea7n 40 start-up nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3n v\u1ed1n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u k\u1ec3 t\u1eeb n\u0103m 2011, theo C\u00f4ng ty ph\u00e2n t\u00edch d\u1eef li\u1ec7u CB Insights.<\/p>\n

T\u00ednh t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn th\u00e1ng 6-2017, c\u00e1c nh\u00e0 h\u00e0ng \u1edf M\u1ef9 \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c doanh thu tr\u1ecb gi\u00e1 16,5 t\u1ec9 \u0111\u00f4 la M\u1ef9 nh\u1edd k\u00eanh b\u00e1n h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n.<\/p>\n

Ng\u01b0ng h\u1ee3p t\u00e1c v\u00ec chi ph\u00ed cao<\/p>\n

\u00d4ng Cohen r\u1ea5t th\u00edch kho\u1ea3n doanh thu ph\u1ee5 t\u1eeb c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n, \u0111ang chi\u1ebfm 10-15% t\u1ed5ng doanh thu c\u1ee7a chu\u1ed7i nh\u00e0 h\u00e0ng c\u1ee7a \u00f4ng. Tuy nhi\u00ean, \u00f4ng s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01a1n h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n n\u1eefa khi m\u1edf m\u1ed9t nh\u00e0 h\u00e0ng m\u1edbi \u1edf th\u00e0nh ph\u1ed1 Oakland, bang California. L\u00fd do l\u00e0 c\u00e1c l\u1ec7nh g\u1ecdi m\u00f3n \u0103n c\u1ee7a th\u1ef1c kh\u00e1ch ngay t\u1ea1i nh\u00e0 h\u00e0ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n v\u00e0 c\u0169ng gi\u00fap nh\u00e0 h\u00e0ng \u00edt \u201c\u0111au \u0111\u1ea7u\u201d h\u01a1n v\u00ec th\u00f4ng th\u01b0\u1eddng, nh\u00e0 h\u00e0ng ph\u1ea3i tr\u00edch hoa h\u1ed3ng 10-30% gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng mua \u0111\u1ed3 \u0103n cho c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n v\u00e0 ph\u1ea3i tuy\u1ec3n th\u00eam nh\u00e2n s\u1ef1 \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c \u0111\u01a1n h\u00e0ng n\u00e0y.<\/p>\n

Brian Reccow, m\u1ed9t \u0111\u1ed1i t\u00e1c c\u1ee7a nh\u00e0 h\u00e0ng Presidio Pizza Company \u1edf San Francisco, cho bi\u1ebft \u00f4ng s\u1ebd d\u1eb9p b\u1ecf c\u00e1c m\u00e1y t\u00ednh b\u1ea3ng c\u1ee7a c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n tr\u00ean qu\u1ea7y thu ng\u00e2n c\u1ee7a nh\u00e0 h\u00e0ng. M\u1eb7c d\u00f9 doanh thu t\u0103ng nh\u1edd c\u00e1c \u0111\u01a1n h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n nh\u01b0ng chi ph\u00ed c\u0169ng t\u0103ng theo n\u00ean l\u1ee3i nhu\u1eadn kh\u00f4ng c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3, ngo\u1ea1i tr\u1eeb vi\u1ec7c nh\u00e0 h\u00e0ng \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 t\u1ed1t h\u01a1n.<\/p>\n

Theo ph\u00e2n t\u00edch c\u1ee7a Reuters<\/em>, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m \u0111\u00e3 r\u00f3t 2,5 t\u1ec9 \u0111\u00f4 la M\u1ef9 v\u00e0o c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n theo y\u00eau c\u1ea7u \u1edf M\u1ef9 v\u00e0o n\u0103m ngo\u00e1i. Tuy nhi\u00ean, s\u1ef1 h\u0103ng h\u00e1i c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang suy gi\u1ea3m v\u00e0 th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n theo y\u00eau c\u1ea7u ti\u1ebfp t\u1ee5c si\u1ebft ch\u1eb7t khi c\u00e1c \u0111\u1ea5u th\u1ee7 nh\u1ecf b\u1ecb th\u00e2u t\u00f3m ho\u1eb7c ph\u1ea3i \u0111\u00f3ng c\u1eeda, theo C\u00f4ng ty CB Insights.<\/p>\n

G\u1eedi \u0111\u01a1n h\u00e0ng \u0111\u1ebfn th\u1eb3ng nh\u00e0 h\u00e0ng<\/p>\n

Brook Porter, m\u1ed9t \u0111\u1ed1i t\u00e1c \u1edf qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m G2VP \u1edf Thung l\u0169ng Silicon, cho bi\u1ebft c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n n\u00ean t\u1eadp trung v\u00e0o m\u1ed9t lo\u1ea1i \u0111\u1ed3 \u0103n n\u00e0o \u0111\u00f3 ho\u1eb7c m\u1ed9t ph\u00e2n kh\u00fac n\u00e0o \u0111\u00f3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 n\u1ed5i b\u1eadt l\u00ean so c\u00e1c c\u00f4ng ty kh\u00e1c. \u201cHo\u1eb7c b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 \u01b0u th\u1ebf quan tr\u1ecdng v\u1ec1 c\u00f4ng ngh\u1ec7, cho ph\u00e9p c\u1eaft gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 giao \u0111\u1ed3 \u0103n\u201d, Porter n\u00f3i.<\/p>\n

Trong qu\u00ed 4-2016, c\u00f4ng ty giao \u0111\u1ed3 \u0103n nhanh Grubhub v\u00e0 c\u00f4ng ty con c\u1ee7a n\u00f3 Seamless chi\u1ebfm h\u01a1n 50% t\u1ed5ng doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n h\u00e0ng \u0111\u1ea7u \u1edf M\u1ef9, theo C\u00f4ng ty ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng 1010data. X\u1ebfp \u1edf c\u00e1c v\u1ecb tr\u00ed ti\u1ebfp theo l\u00e0 Eat24, UberEATS v\u00e0 DoorDash.<\/p>\n

Stan Chia, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Grubhub, cho bi\u1ebft trong t\u01b0\u01a1ng lai, c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u1eb7t mua c\u1ee7a c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n s\u1ebd \u0111\u01b0\u1ee3c th\u1eb3ng \u0111\u1ebfn c\u00e1c m\u00e1y t\u00ednh c\u1ee7a nh\u00e0 h\u00e0ng, thay v\u00ec th\u00f4ng qua c\u00e1c m\u00e1y t\u00ednh b\u1ea3ng c\u1ee7a h\u1ecd \u0111\u1eb7t \u1edf nh\u00e0 h\u00e0ng.<\/p>\n

NCR Corp, m\u1ed9t nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng m\u00e0 c\u00e1c nh\u00e0 h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c \u0111\u01a1n h\u00e0ng, g\u1ea7n \u0111\u00e2y \u0111\u00e3 th\u00f4ng b\u00e1o c\u00e1c th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c v\u1edbi Grubhub v\u00e0 Doordash.<\/p>\n

\u0110\u00f3 l\u00e0 m\u1ed9t quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng ch\u00ednh x\u00e1c nh\u01b0 nh\u1eefng g\u00ec Charles Bililies, ch\u1ee7 nh\u00e0 h\u00e0ng Souvla \u1edf San Fracisco c\u1ea7n. \u00d4ng h\u1ee3p t\u00e1c v\u1edbi v\u1edbi m\u1ed9t c\u00f4ng ty giao \u0111\u1ed3 \u0103n duy nh\u1ea5t, \u0111\u00f3 l\u00e0 Square Inc’s Caviar, \u0111\u1ed1i t\u00e1c \u0111\u00e3 mang l\u1ea1i 25% doanh thu cho nh\u00e0 h\u00e0ng v\u00e0 g\u1eedi c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng th\u1eb3ng \u0111\u1ebfn nh\u00e0 b\u1ebfp c\u1ee7a nh\u00e0 h\u00e0ng. \u201cTr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn giao \u0111\u1ed3 \u0103n c\u00f9ng l\u00fac v\u00e0 \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i, \u0111i\u1ec1u n\u00e0y ch\u1ec9 khi\u1ebfn c\u00f4ng vi\u1ec7c qu\u00e1 t\u1ea3i\u201d, \u00f4ng n\u00f3i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh thu c\u1ee7a c\u00e1c nh\u00e0 h\u00e0ng \u1edf M\u1ef9 \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u1edd c\u00e1c l\u1ec7nh \u0111\u1eb7t m\u00f3n \u0103n \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng ph\u1ea3i \u0111au \u0111\u1ea7u x\u1eed l\u00fd c\u00e1c l\u1ec7nh \u0111\u1eb7t m\u00f3n n\u00e0y, theo Reuters. Xoay x\u1edf x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng B\u1ed1n m\u00e1y t\u00ednh …<\/p>\n","protected":false},"author":4,"featured_media":15203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,67,63],"tags":[],"class_list":["post-15202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-van-chuyen-quan-ly","category-y-tuong-ban-le"],"yoast_head":"\nC\u00e1c nh\u00e0 h\u00e0ng M\u1ef9 \u0111au \u0111\u1ea7u v\u00ec c\u00f4ng ngh\u1ec7 giao \u0111\u1ed3 \u0103n - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/cac-nha-hang-dau-dau-vi-cong-nghe-giao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c nh\u00e0 h\u00e0ng M\u1ef9 \u0111au \u0111\u1ea7u v\u00ec c\u00f4ng ngh\u1ec7 giao \u0111\u1ed3 \u0103n - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Doanh thu c\u1ee7a c\u00e1c nh\u00e0 h\u00e0ng \u1edf M\u1ef9 \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u1edd c\u00e1c l\u1ec7nh \u0111\u1eb7t m\u00f3n \u0103n \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng ty giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng ph\u1ea3i \u0111au \u0111\u1ea7u x\u1eed l\u00fd c\u00e1c l\u1ec7nh \u0111\u1eb7t m\u00f3n n\u00e0y, theo Reuters. 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