{"id":15256,"date":"2017-08-31T10:10:35","date_gmt":"2017-08-31T03:10:35","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=15256"},"modified":"2017-08-31T10:11:02","modified_gmt":"2017-08-31T03:11:02","slug":"nguoi-viet-khong-con-tiet-kiem-nhat-toan-cau","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nguoi-viet-khong-con-tiet-kiem-nhat-toan-cau\/","title":{"rendered":"Ng\u01b0\u1eddi Vi\u1ec7t kh\u00f4ng c\u00f2n ti\u1ebft ki\u1ec7m nh\u1ea5t to\u00e0n c\u1ea7u"},"content":{"rendered":"<p class=\"selectionShareable\">B\u00e1o c\u00e1o ch\u1ec9 s\u1ed1 ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Nielsen &#8211; C\u00f4ng ty th\u00f4ng tin v\u00e0 \u0111o l\u01b0\u1eddng to\u00e0n c\u1ea7u cho th\u1ea5y, ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong Qu\u00fd II\/2017. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap Vi\u1ec7t Nam tr\u1edf th\u00e0nh qu\u1ed1c gia \u0111\u1ee9ng th\u1ee9 5 to\u00e0n c\u1ea7u v\u1ec1 m\u1ee9c \u0111\u1ed9 l\u1ea1c quan, \u0111\u1ea1t 117 \u0111i\u1ec3m (t\u0103ng 5 \u0111i\u1ec3m so v\u1edbi qu\u00fd IV\/2016) l\u00e0 m\u1ee9c \u0111i\u1ec3m cao nh\u1ea5t trong v\u00f2ng 5 n\u0103m qua.<\/p>\n<p class=\"selectionShareable\"><b><i>63% ng\u01b0\u1eddi Vi\u1ec7t d\u00e0nh ti\u1ec1n cho ti\u1ebft ki\u1ec7m<\/i><\/b><\/p>\n<p class=\"selectionShareable\">Theo Nielsen, s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh trong qu\u00fd II\/2017 ch\u00ednh l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 l\u1ea1c quan kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh di\u1ec5n bi\u1ebfn c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng hy v\u1ecdng v\u00e0 mong \u0111\u1ee3i trong t\u01b0\u01a1ng lai c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n<p class=\"selectionShareable\">B\u00e0 Nguy\u1ec5n H\u01b0\u01a1ng Qu\u1ef3nh, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Nielsen Vi\u1ec7t Nam cho bi\u1ebft, trong th\u1eddi \u0111\u1ea1i c\u1ee7a internet, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng theo d\u00f5i s\u00e1t sao h\u01a1n \u0111\u1ebfn nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra tr\u00ean th\u1ecb tr\u01b0\u1eddng, h\u1ecd c\u0169ng d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 truy\u1ec1n mi\u1ec7ng c\u0169ng nh\u01b0 th\u00f4ng tin t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, h\u1ecd c\u0169ng nhanh ch\u00f3ng ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng th\u00f4ng tin \u0111\u00f3.<\/p>\n<p class=\"selectionShareable\">\u201cQuan s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 g\u00f3p ph\u1ea7n khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng li\u00ean t\u1ee5c thay \u0111\u1ed5i. Do \u0111\u00f3, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft nhanh nh\u1ea5t nh\u1eefng xu h\u01b0\u1edbng m\u1edbi n\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u1ea7n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nhanh h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d, b\u00e0 Qu\u1ef3nh cho bi\u1ebft.<\/p>\n<p class=\"selectionShareable\">C\u0169ng theo b\u00e0 Qu\u1ef3nh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u0111ang ti\u1ebft ki\u1ec7m cho t\u01b0\u01a1ng lai nh\u01b0ng h\u1ecd s\u1eb5n s\u00e0ng chi ti\u00eau v\u00e0o c\u00e1c kho\u1ea3n m\u1ee5c l\u1edbn. So v\u1edbi n\u0103m 2016, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam kh\u00f4ng c\u00f2n l\u00e0 ng\u01b0\u1eddi ti\u1ebft ki\u1ec7m nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u. Nghi\u00ean c\u1ee9u cho th\u1ea5y, 63% ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u1ec3 d\u00e0nh ti\u1ec1n v\u00e0o ti\u1ebft ki\u1ec7m (so v\u1edbi 76% trong qu\u00fd tr\u01b0\u1edbc), \u0111\u1ee9ng sau c\u1ea3 Th\u00e1i Lan (69%), Singapore v\u00e0 Indonesia (66%).<\/p>\n<p class=\"selectionShareable\">M\u1eb7c d\u00f9 v\u1eabn c\u00f3 xu h\u01b0\u1edbng ti\u1ebft ki\u1ec7m, nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c kho\u1ea3n m\u1ee5c l\u1edbn. Kh\u1ea3o s\u00e1t c\u1ee7a Nielsen c\u0169ng cho th\u1ea5y, sau khi chi tr\u1ea3 cho c\u00e1c ph\u00ed sinh ho\u1ea1t thi\u1ebft y\u1ebfu, kho\u1ea3ng 1\/3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t s\u1eb5n s\u00e0ng \u0111\u1ec3 chi ti\u1ec1n cho du l\u1ecbch (chi\u1ebfm t\u1ef7 l\u1ec7 38%), mua s\u1eafm qu\u1ea7n \u00e1o m\u1edbi chi\u1ebfm 36%, mua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 m\u1edbi chi\u1ebfm 31%.<\/p>\n<p class=\"selectionShareable\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 chi ph\u00ed cho s\u1eeda ch\u1eefa nh\u00e0 c\u1eeda trong kho\u1ea3ng 30% v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed b\u00ean ngo\u00e0i 29%. \u0110\u1eb7c bi\u1ec7t, l\u1ea7n \u0111\u1ea7u ti\u00ean, b\u00e1o c\u00e1o cho th\u1ea5y 23% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 mua c\u00e1c g\u00f3i b\u1ea3o hi\u1ec3m y t\u1ebf cao c\u1ea5p.<\/p>\n<p class=\"selectionShareable\">\u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i l\u1ed1i s\u1ed1ng c\u1ee7a h\u1ecd r\u1ea5t nhanh v\u00e0 h\u1ecd ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng chi ti\u00eau cho nh\u1eefng kho\u1ea3n m\u1ee5c l\u1edbn nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng c\u1ea5p \u0111\u1eddi s\u1ed1ng c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh mong mu\u1ed1n m\u1ea1nh m\u1ebd c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n\u201d, b\u00e0 Qu\u1ef3nh nh\u1eadn x\u00e9t.<\/p>\n<article class=\"inner-article hzol-clear story video clearfix cms-relate\">\n<figure class=\"cover\"><\/figure>\n<div class=\"header selectionShareable\">\n<div class=\"summary selectionShareable\">Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 th\u00e0nh b\u1ea1i \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p.<\/div>\n<\/div>\n<\/article>\n<p class=\"selectionShareable\"><b><i>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh<\/i><\/b><\/p>\n<p class=\"selectionShareable\">Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen c\u0169ng cho th\u1ea5y, ng\u01b0\u1eddi Vi\u1ec7t ti\u1ebfp t\u1ee5c hy v\u1ecdng v\u1ec1 n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh b\u1ea5t ch\u1ea5p nh\u1eefng lo ng\u1ea1i v\u1ec1 t\u00ednh \u1ed5n \u0111\u1ecbnh c\u00f4ng vi\u1ec7c v\u00e0 v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an khang.<\/p>\n<p class=\"selectionShareable\">Trong Qu\u00fd II v\u1eeba qua, 5 m\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1eabn gi\u1eef nguy\u00ean so v\u1edbi Qu\u00fd IV\/2016. C\u1ee5 th\u1ec3, t\u00ednh \u1ed5n \u0111\u1ecbnh v\u1ec1 c\u00f4ng vi\u1ec7c ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u danh s\u00e1ch c\u00e1c m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam (48%); m\u1ed1i quan t\u00e2m quan tr\u1ecdng ti\u1ebfp theo l\u00e0 s\u1ee9c kh\u1ecfe (38%). Nh\u1eefng m\u1ed1i quan t\u00e2m kh\u00e1c l\u00e0 c\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c v\u1edbi cu\u1ed9c s\u1ed1ng (26%), quan t\u00e2m \u0111\u1ebfn n\u1ec1n kinh t\u1ebf (20%) v\u00e0 ph\u00fac l\u1ee3i v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a b\u1ed1 m\u1eb9\u00a0 chi\u1ebfm 17%.<\/p>\n<p class=\"selectionShareable\">Theo Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Nielsen Vi\u1ec7t Nam, m\u1eb7c d\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c l\u1ea1c quan v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd, nh\u01b0ng s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng \u01b0u ti\u00ean l\u1edbn nh\u1ea5t. Vi\u1ec7c \u1ed5n \u0111\u1ecbnh c\u00f4ng vi\u1ec7c l\u1eabn tri\u1ec3n v\u1ecdng c\u1ee7a n\u1ec1n kinh t\u1ebf \u0111\u1ec1u c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u00ean \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed1i quan t\u00e2m ch\u00ednh.<\/p>\n<p class=\"selectionShareable\">\u201cTrong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang h\u01b0\u1edbng t\u1edbi cu\u1ed9c s\u1ed1ng l\u00e0nh m\u1ea1nh h\u01a1n. V\u00ec v\u1eady, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi s\u1ee9c kho\u1ebb v\u00e0 s\u1ef1 an khang li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n trong top 5 m\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u01b0a ra nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d, b\u00e0 Qu\u1ef3nh nh\u1eadn \u0111\u1ecbnh.\/.<\/p>\n<div class=\"box-info-relate selectionShareable\"><em>Trong Qu\u00fd II\/2017, Philippines \u0111\u00e3 v\u01b0\u1ee3t qua \u1ea5n \u0111\u1ed9 \u0111\u1ec3 tr\u1edf th\u00e0nh qu\u1ed1c gia l\u1ea1c quan nh\u1ea5t to\u00e0n c\u1ea7u. X\u1ebfp th\u1ee9 4 to\u00e0n c\u1ea7u l\u00e0 Indonesia v\u1edbi 121 \u0111i\u1ec3m trong khi \u0111\u00f3 Th\u00e1i Lan t\u1ee5t xu\u1ed1ng v\u1ecb tr\u00ed th\u1ee9 10 to\u00e0n c\u1ea7u, \u0111\u1ea1t 107 \u0111i\u1ec3m. Ch\u1ec9 s\u1ed1 ni\u1ec1m tin \u1edf Malaysia v\u00e0 Singapore \u0111\u00e3 t\u0103ng tr\u1edf l\u1ea1i v\u1edbi 94 \u0111i\u1ec3m v\u00e0 89 \u0111i\u1ec3m.\/.<\/em><\/div>\n<div class=\"author selectionShareable\" style=\"text-align: right;\"><strong><span class=\"name cms-author\">Theo VOV.VN<\/span><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o ch\u1ec9 s\u1ed1 ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Nielsen &#8211; C\u00f4ng ty th\u00f4ng tin v\u00e0 \u0111o l\u01b0\u1eddng to\u00e0n c\u1ea7u cho th\u1ea5y, ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong Qu\u00fd II\/2017. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap Vi\u1ec7t Nam tr\u1edf th\u00e0nh qu\u1ed1c gia \u0111\u1ee9ng  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