{"id":15300,"date":"2017-08-31T11:22:19","date_gmt":"2017-08-31T04:22:19","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=15300"},"modified":"2017-08-31T11:22:20","modified_gmt":"2017-08-31T04:22:20","slug":"kien-tri-chinh-phuc-nguoi-tieu-dung-khong-de-dang-khi-dinh-vi-thuong-hieu-viet","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/kien-tri-chinh-phuc-nguoi-tieu-dung-khong-de-dang-khi-dinh-vi-thuong-hieu-viet\/","title":{"rendered":"Ki\u00ean tr\u00ec chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng: Kh\u00f4ng d\u1ec5 d\u00e0ng khi \u201c\u0111\u1ecbnh v\u1ecb\u201d th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t"},"content":{"rendered":"
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Chi\u1ebfc smart phone (\u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ea3m \u1ee9ng) \u0111\u1ea7u ti\u00ean mang th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t (Bphone c\u1ee7a BKAV) ra \u0111\u1eddi c\u00e1ch \u0111\u00e2y 2 n\u0103m, b\u1ecb cho l\u00e0 th\u1ea5t b\u1ea1i \u201cth\u1ea3m\u201d tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ebfn th\u1ebf h\u1ec7 th\u1ee9 2 c\u1ee7a smart phone “made in Vietnam” Bphone 2017\u00a0“d\u00f9<\/em>\u00a0ho\u1ea1t \u0111\u1ed9ng m\u01b0\u1ee3t m\u00e0, thi\u1ebft k\u1ebf \u0111\u1eb9p h\u01a1n<\/em>\u2026<\/em>\u00a0nh\u01b0ng v\u1eabn h\u1ee9ng kh\u00f4ng \u00edt “g\u1ea1ch \u0111\u00e1” t\u1eeb nh\u1eefng soi x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u1ee7a d\u01b0 lu\u1eadn trong v\u00e0 ngo\u00e0i gi\u1edbi c\u00f4ng ngh\u1ec7”.<\/em><\/div>\n<\/div>\n
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\u00a0\u00d4ng Nguy\u1ec5n T\u1eed Qu\u1ea3ng (Ch\u1ee7 t\u1ecbch H\u0110QT BKAV)- m\u1ed9t CEO m\u1ea1nh d\u1ea1n \u201cch\u1ecdn vi\u1ec7c kh\u00f3\u201d \u0111\u1ec3 cho ra \u0111\u1eddi Bphone – khi\u1ebfn kh\u00f4ng \u00edt ng\u01b0\u1eddi gi\u1eadt m\u00ecnh khi cho bi\u1ebft \u0111\u00e3 \u0111\u1ed5 ra 500 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 s\u1ea3n xu\u1ea5t smart phone “made in Vietnam”.<\/p>\n

C\u00e1ch l\u00e0m<\/strong> gan g\u00f3c<\/strong> \u201cli\u1ec1u \u0103n nhi\u1ec1u\u201d<\/strong>?<\/strong><\/p>\n

Kh\u00f4ng mu\u1ed1n s\u1ea3n xu\u1ea5t smart phone t\u1ea7m trung hay \u0111i\u1ec7n tho\u1ea1i gi\u00e1 th\u00e0nh th\u1ea5p, BKAV v\u1eabn nung n\u1ea5u quy\u1ebft t\u00e2m c\u1ea1nh tranh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00ecnh \u0111\u00e1m tr\u00ean th\u1ebf gi\u1edbi ngay tr\u00ean \u0111\u1ea5t Vi\u1ec7t, ph\u00f3ng vi\u00ean B\u00e1o GD&T\u0110 m\u1edbi \u0111\u00e2y \u0111\u00e3 \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp v\u1edbi \u00f4ng Qu\u1ea3ng r\u1eb1ng: Li\u1ec7u BKAV v\u00e0 \u00f4ng Qu\u1ea3ng c\u00f3 \u0111ang “li\u1ec1u \u0103n nhi\u1ec1u” khi d\u00e1m “s\u00e1nh vai” c\u1ea1nh tranh v\u1edbi \u0111i\u1ec7n tho\u1ea1i ph\u00e2n kh\u00fac c\u1eadn cao c\u1ea5p v\u00e0 cao c\u1ea5p c\u1ee7a c\u00e1c “\u00f4ng l\u1edbn” Apple, Samsung…?<\/p>\n

D\u00f9 nh\u1eadn x\u00e9t m\u1ed9t c\u00e1ch \u0111\u00e1ng khen th\u00ec \u00f4ng Qu\u1ea3ng r\u1ea5t c\u00f3 \u00fd ch\u00ed, th\u1eadm ch\u00ed c\u00f3 \u00edt nhi\u1ec1u c\u1ea3 s\u1ef1 “l\u00ec l\u1ee3m”, khi smart phone th\u1ebf h\u1ec7 \u0111\u1ea7u s\u1ea3n xu\u1ea5t ra b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb ch\u1ed1i, thua l\u1ed7 n\u1eb7ng, m\u00e0 v\u1eabn ti\u1ebfp t\u1ee5c quy\u1ebft t\u00e2m cho ra th\u1ebf h\u1ec7 smart phone ti\u1ebfp theo. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng r\u1ea5t s\u00f2ng ph\u1eb3ng, m\u00e0 th\u1ef1c t\u1ebf trong ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t l\u00e2u nay m\u1ed9t b\u1ed9 ph\u1eadn nhi\u1ec1u ti\u1ec1n th\u00ec \u201cs\u00ednh ngo\u1ea1i\u201d, m\u1ed9t b\u1ed9 ph\u1eadn b\u00ecnh d\u00e2n l\u1ea1i chu\u1ed9ng s\u1ea3n ph\u1ea9m \u201cngon, b\u1ed5, r\u1ebb\u201d, n\u00ean \u0111\u01b0\u01a1ng nhi\u00ean kh\u00f4ng th\u1ec3 c\u00f3 s\u1ef1 “th\u01b0\u01a1ng y\u00eau” d\u1ec5 d\u00e0ng cho m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c coi l\u00e0 “\u0111\u1eaft ti\u1ec1n” ch\u1ec9 v\u00ec \u0111\u00f3 l\u00e0 \u0111i\u1ec7n tho\u1ea1i ng\u01b0\u1eddi Vi\u1ec7t l\u00e0m ra.<\/p>\n

\u00d4ng Qu\u1ea3ng th\u1eb3ng th\u1eafn cho bi\u1ebft \u0111\u00fang l\u00e0 \u00f4ng c\u0169ng th\u1ea5y m\u00ecnh “li\u1ec1u”, tuy nhi\u00ean kh\u00f4ng ph\u1ea3i “li\u1ec1u” \u0111\u1ec3 thu v\u1ec1 nhi\u1ec1u ti\u1ec1n ngay t\u1eeb s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i, m\u00e0 “li\u1ec1u” cho ra \u0111\u1eddi smart phone “made in Vietnam” \u0111\u1ec3 n\u1ebfu th\u00e0nh c\u00f4ng th\u00ec kh\u00f4ng ch\u1ec9 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n m\u00e0 c\u00f2n c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi Vi\u1ec7t, c\u00f3 l\u1ee3i cho Vi\u1ec7t Nam.<\/p>\n

“N\u1ebfu t\u00f4i c\u00f3 th\u1ec3 chinh ph\u1ee5c ng\u01b0\u1eddi Vi\u1ec7t th\u00ec t\u00f4i c\u00f3 th\u1ec3 v\u01b0\u01a1n ra th\u1ebf gi\u1edbi, \u0111\u01b0a \u0111i\u1ec7n tho\u1ea1i ng\u01b0\u1eddi Vi\u1ec7t l\u00e0m ra th\u1ebf gi\u1edbi”- \u00f4ng Qu\u1ea3ng b\u00e0y t\u1ecf khao kh\u00e1t t\u1eeb n\u0103m 2009 khi n\u1ea3y sinh \u00fd t\u01b0\u1edfng s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i smart phone “made in Vietnam” – \u00a0“Ban \u0111\u1ea7u \u0111\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng l\u00e3ng m\u1ea1n, nh\u01b0ng nh\u1edd \u00fd t\u01b0\u1edfng \u0111\u00f3 m\u00e0 ra \u0111\u1eddi Bphone 1 v\u00e0 b\u00e2y gi\u1edd l\u00e0 Bphone 2017. T\u00f4i kh\u00f4ng th\u1ec3 l\u01b0\u1eddng h\u1ebft m\u1ecdi th\u1ee9, m\u1ecdi v\u1ea5n \u0111\u1ec1 khi \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, d\u00f9 \u0111\u00e3 r\u00fat ra nhi\u1ec1u kinh nghi\u1ec7m v\u00e0 b\u00e0i h\u1ecdc t\u1eeb Bphone 1, nh\u01b0ng ch\u1eafc ch\u1eafn l\u00e0 ch\u00fang t\u00f4i s\u1ebd lu\u00f4n lu\u00f4n c\u1ed1 g\u1eafng, d\u00f9 t\u00f4i bi\u1ebft \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m”.<\/p>\n

Kh\u00f4ng ng\u1ea1i th\u1eeba nh\u1eadn \u0111\u00e3 c\u00f3 th\u1eddi gian kh\u1ee7ng ho\u1ea3ng v\u00e0 r\u1ea5t s\u1ed1c v\u00ec nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a BKAV v\u00e0 b\u1ea3n th\u00e2n b\u1ecb x\u00fac ph\u1ea1m, ch\u1ec9 ch\u00edch (n\u00e9m g\u1ea1ch \u0111\u00e1) r\u1ea5t nhi\u1ec1u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n c\u00f4ng ngh\u1ec7, song \u00f4ng Qu\u1ea3ng nh\u1ea5n m\u1ea1nh BKAV kh\u00f4ng “\u0103n m\u00e0y tinh th\u1ea7n d\u00e2n t\u1ed9c” nh\u01b0 m\u1ed9t s\u1ed1 suy di\u1ec5n \u00e1c \u00fd tr\u00ean m\u1ea1ng. “Th\u1ef1c ra t\u00f4i c\u0169ng kh\u00f4ng l\u1ef3 l\u1ee3m g\u00ec \u0111\u00e2u, t\u00f4i ch\u1ec9 c\u00f3 m\u1ed9t kh\u00e1t v\u1ecdng, v\u00ec kh\u00e1t v\u1ecdng \u0111\u00f3 n\u00ean t\u00f4i c\u1ed1 g\u1eafng v\u01b0\u1ee3t qua”.<\/p>\n

Ch\u1eb3ng c\u00f3 m\u1ed9t v\u0103n b\u1ea3n n\u00e0o c\u1ee7a c\u00f4ng ty hay b\u1ea3n th\u00e2n \u00f4ng Qu\u1ea3ng n\u00f3i r\u1eb1ng ng\u01b0\u1eddi Vi\u1ec7t Nam ph\u1ea3i d\u00f9ng h\u00e0ng Vi\u1ec7t Nam khi chi\u1ebfc smart phone \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam ra \u0111\u1eddi (Bphone 1). “D\u00f9 b\u1ea3n th\u00e2n t\u00f4i mong mu\u1ed1n ng\u01b0\u1eddi Vi\u1ec7t d\u00f9ng h\u00e0ng Vi\u1ec7t, nh\u01b0ng tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u00e9p bu\u1ed9c ng\u01b0\u1eddi kh\u00e1c, t\u00f4i mu\u1ed1n ch\u00ednh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng”. \u0110\u1ea5y c\u0169ng l\u00e0 l\u00fd do 500 t\u1ef7 ti\u1ec1n v\u1ed1n \u0111\u1ea7u t\u01b0 s\u1ea3n xu\u1ea5t Bphone l\u00e0 c\u1ee7a Bkav ch\u1ee9 kh\u00f4ng k\u00eau g\u1ecdi \u0111\u1ea7u t\u01b0 t\u1eeb ngu\u1ed3n v\u1ed1n n\u00e0o.<\/p>\n

K\u1ec3 c\u00e2u chuy\u1ec7n T\u1ed5ng th\u1ed1ng Putin khi sang Trung Qu\u1ed1c mang theo chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u1ee7a ng\u01b0\u1eddi Nga s\u1ea3n xu\u1ea5t l\u00e0m qu\u00e0 t\u1eb7ng, \u00f4ng Qu\u1ea3ng cho bi\u1ebft h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 c\u1ee7a T\u1ed5ng th\u1ed1ng Putin khi\u1ebfn \u00f4ng Qu\u1ea3ng th\u00eam c\u1ee7ng c\u1ed1 ni\u1ec1m tin, th\u00eam kh\u00e1t khao chinh ph\u1ee5c \u0111\u01b0\u1ee3c c\u00f4ng ngh\u1ec7, l\u00e0m ra \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m smart phone ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

\u0110\u00e3 t\u1eebng r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i kh\u1ee7ng ho\u1ea3ng, h\u01a1n c\u1ea3 stress, khi chia s\u1ebb th\u1eb3ng th\u1eafn v\u1ec1 c\u00e2u chuy\u1ec7n s\u1ea3n xu\u1ea5t Bphone, ng\u01b0\u1eddi d\u1eabn d\u1eaft v\u00e0 cho ra \u0111\u1eddi smart phone Vi\u1ec7t Nam \u0111\u1ea7u ti\u00ean \u0111\u00e3 ngh\u1eb9n l\u1eddi v\u00e0 kh\u00f3c, khi tr\u1ea5n t\u0129nh l\u1ea1i, \u00f4ng Qu\u1ea3ng cho bi\u1ebft c\u0169ng th\u1ea5y kh\u00f3 ch\u1ecbu, b\u1ef1c b\u1ed9i khi nghe hay \u0111\u1ecdc nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t v\u1ec1 Bphone tr\u00ean m\u1ea1ng. Nh\u01b0ng v\u1edbi tinh th\u1ea7n c\u1ea7u th\u1ecb, \u00f4ng Qu\u1ea3ng lu\u00f4n xem \u0111\u00f3 nh\u01b0 nh\u1eefng l\u1eddi g\u00f3p \u00fd ch\u00e2n th\u00e0nh \u0111\u1ec3 r\u00fat kinh nghi\u1ec7m.<\/p>\n

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\u201c<\/strong>N\u1ebfu nh\u01b0 t\u00f4i th\u00e0nh c\u00f4ng, \u0111\u1ea5y s\u1ebd l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng cho nhi\u1ec1u doanh nghi\u1ec7p, b\u1ea1n tr\u1ebb kh\u1edfi nghi\u1ec7p, m\u1ea1nh d\u1ea1n c\u1ea1nh tranh v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u\u201d<\/strong>– Nguy\u1ec5n T\u1eed Qu\u1ea3ng n\u00f3i.\u00a0<\/strong><\/p>\n

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Nguy\u1ec5n T\u1eed Qu\u1ea3ng: \u201cTham v\u1ecdng c\u1ee7a t\u00f4i l\u00e0 s\u1ebd t\u1edbi m\u1ed9t l\u00fac m\u1ecdi ng\u01b0\u1eddi Vi\u1ec7t \u0111\u1ec1u c\u1ea7m tr\u00ean tay chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i ng\u01b0\u1eddi Vi\u1ec7t l\u00e0m ra, ch\u00ednh v\u00ec th\u1ebf v\u1edbi Bphone t\u00f4i ch\u1ea5p nh\u1eadn h\u1ee9ng r\u1ea5t nhi\u1ec1u g\u1ea1ch \u0111\u00e1\u201d.<\/div>\n<\/div>\n<\/div>\n
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Ch\u1ecdn vi\u1ec7c kh\u00f3, quy\u1ebft chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/p>\n

Theo \u00f4ng Qu\u1ea3ng ch\u1ec9 c\u00f3 0,9% linh ki\u1ec7n h\u00ecnh th\u00e0nh m\u1ed9t chi\u1ebfc Bphone 2017 c\u00f3 xu\u1ea5t x\u1ee9 Trung Qu\u1ed1c. “Ph\u1ea7n l\u1edbn linh ki\u1ec7n \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i nh\u1eadp kh\u1ea9u \u0111\u1ec3 s\u1ea3n xu\u1ea5t Bphone c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Nh\u1eadt, M\u1ef9, ch\u00e2u \u00c2u”- ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u h\u00e3ng s\u1ea3n xu\u1ea5t Bphone kh\u1eb3ng \u0111\u1ecbnh – \u201cRi\u00eang ph\u1ea7n thi\u1ebft k\u1ebf t\u1eeb ki\u1ec3u d\u00e1ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ebfn ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng \u0111\u1ec1u do \u0111\u1ed9i ng\u0169 k\u1ef9 s\u01b0 c\u1ee7a BKAV, c\u1ee7a Vi\u1ec7t Nam th\u1ef1c hi\u1ec7n. \u201cDesign\u201d (thi\u1ebft k\u1ebf) ho\u00e0n to\u00e0n “made in Vietnam” l\u00e0 m\u1ed9t \u0111i\u1ec1u ch\u00fang t\u00f4i t\u1ef1 h\u00e0o. BKAV thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i t\u01b0\u01a1ng t\u1ef1 Samsung, Apple… H\u1ecd l\u00e0m ra nh\u1eefng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i nh\u01b0 th\u1ebf n\u00e0o th\u00ec ch\u00fang t\u00f4i l\u00e0m nh\u01b0 v\u1eady\u201d.<\/p>\n

Th\u1eeba nh\u1eadn nh\u1eefng ph\u00e1t ng\u00f4n c\u1ee7a m\u00ecnh th\u01b0\u1eddng b\u1ecb “n\u00e9m \u0111\u00e1”, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u h\u00e3ng s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i smart phone “made in Vietnam” \u0111\u1ea7u ti\u00ean tin r\u1eb1ng: “Apple hay Samsung kh\u00f4ng c\u00f3 nh\u00e0 m\u00e1y l\u00e0m khu\u00f4n \u0111i\u1ec7n tho\u1ea1i, h\u1ecd thu\u00ea \u0111\u1ed1i t\u00e1c l\u00e0m, c\u00f2n ch\u00fang t\u00f4i th\u00ec kh\u00f4ng thu\u00ea, ch\u00fang t\u00f4i t\u1ef1 l\u00e0m”.<\/p>\n

\u00d4ng Qu\u1ea3ng cho bi\u1ebft hi\u1ec7n t\u1ea1i khu\u00f4n \u0111i\u1ec7n tho\u1ea1i BKAV t\u1ef1 lo ho\u00e0n to\u00e0n ph\u1ea7n s\u1ea3n xu\u1ea5t, k\u1ec3 c\u1ea3 ph\u1ea7n thi\u1ebft k\u1ebf c\u01a1 kh\u00ed v\u00e0 \u0111ang ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 s\u1ea3n xu\u1ea5t. Nh\u01b0ng c\u0169ng kh\u00f4ng lo\u1ea1i tr\u1eeb sau n\u00e0y c\u00f3 th\u1ec3 thu\u00ea \u0111\u1ed1i t\u00e1c s\u1ea3n xu\u1ea5t khu\u00f4n, nh\u01b0 nh\u1eefng “\u00f4ng l\u1edbn” chuy\u1ec7n s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i cao c\u1ea5p tr\u00ean th\u1ebf gi\u1edbi \u0111ang l\u00e0m.<\/p>\n

Chia s\u1ebb th\u1eb3ng th\u1eafn v\u1ec1 chi\u1ebfc Bphone khi\u1ebfn b\u1ea3n th\u00e2n c\u00f3 th\u1eddi gian r\u01a1i v\u00e0o trang th\u00e1i kh\u1ee7ng ho\u1ea3ng tin th\u1ea7n, v\u1edbi m\u1ed9t s\u1ed1 ti\u1ec1n r\u00f3t v\u00e0o l\u00ean \u0111\u1ebfn 500 t\u1ef7 \u0111\u1ed3ng, t\u1edbi Bphone 2017 \u00f4ng Qu\u1ea3ng khi\u1ebfn nhi\u1ec1u ph\u00f3ng vi\u00ean c\u00f4ng ngh\u1ec7 ph\u1ea3i “ng\u1ea3 m\u0169” v\u00ec tinh th\u1ea7n “th\u00e9p”, nh\u1ea5t l\u00e0 khi \u00f4ng Qu\u1ea3ng c\u00f9ng \u00ea k\u00edp c\u1ee7a m\u00ecnh quy\u1ebft t\u00e2m chinh ph\u1ee5c \u0111\u01b0\u1ee3c t\u00e2m l\u00fd ti\u00eau d\u00f9ng kh\u00e1 ph\u1ee9c t\u1ea1p c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t (v\u1ed1n “s\u00ednh ngo\u1ea1i” nh\u01b0 m\u1ed9t v\u1ecb th\u1ee9 tr\u01b0\u1edfng B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng t\u1eebng th\u1ed1t l\u00ean t\u1ea1i h\u1ecdp b\u00e1o v\u1ec1 vi\u1ec7c \u0111\u1ea9y m\u1ea1nh phong tr\u00e0o “Ng\u01b0\u1eddi Vi\u1ec7t Nam d\u00f9ng h\u00e0ng Vi\u1ec7t Nam”), d\u00f9 ch\u01b0a h\u1ec1 nh\u00ecn th\u1ea5y l\u1ee3i nhu\u1eadn v\u00e0 c\u0169ng ch\u01b0a bi\u1ebft s\u1ed1 ph\u1eadn Bphone 2017 s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u0111\u1ecbnh \u0111o\u1ea1t nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Nhi\u1ec1u chuy\u00ean gia c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i smart phone \u0111\u00e3 th\u1eafc m\u1eafc r\u1ea5t nhi\u1ec1u r\u1eb1ng: T\u1ea1i sao BKAV kh\u00f4ng s\u1ea3n xu\u1ea5t m\u1ed9t chi\u1ebfc smart phone r\u1ebb ti\u1ec1n m\u1ed9t ch\u00fat, n\u1eb1m \u1edf ph\u00e2n kh\u00fac \u0111i\u1ec7n tho\u1ea1i t\u1ea7m trung th\u00f4i, b\u1eb1ng n\u1eeda gi\u00e1 b\u00e1n Bphone 2017 x\u1ea5p x\u1ec9 10 tri\u1ec7u \u0111\u1ed3ng \u1ea5y?<\/p>\n

Nh\u01b0 v\u1eady th\u00ec \u00f4ng Qu\u1ea3ng v\u00e0 BKAV c\u00f3 v\u1ebb d\u1ec5 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng h\u01a1n, d\u1ec5 ti\u1ebfp c\u1eadn \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf c\u1ee7a ph\u1ea7n \u0111\u00f4ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 d\u1ec5 b\u00e1n h\u01a1n, thay v\u00ec c\u1ea1nh tranh h\u1eb3n v\u1edbi nh\u1eefng “\u00f4ng l\u1edbn” ngo\u1ea1i \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng ho\u00e0nh tr\u00e1ng \u1edf Vi\u1ec7t Nam nh\u01b0 Apple, hay Samsung… trong c\u00f9ng ph\u00e2n kh\u00fac smart phone c\u1eadn cao c\u1ea5p v\u00e0 cao c\u1ea5p.<\/p>\n

D\u01b0\u1eddng nh\u01b0 kh\u00f4ng nao n\u00fang v\u1edbi “th\u1ea5t b\u1ea1i” th\u1ecb tr\u01b0\u1eddng c\u1ee7a th\u1ebf h\u1ec7 Bphone 1, \u00f4ng Qu\u1ea3ng th\u1eeba nh\u1eadn \u0111ang ch\u1ecdn “vi\u1ec7c kh\u00f3” v\u00e0 th\u00e0 ch\u1ecdn vi\u1ec7c kh\u00f3 l\u00e0 “t\u1ea5n c\u00f4ng” th\u1eb3ng v\u00e0o ph\u00e2n kh\u00fac c\u1eadn cao c\u1ea5p v\u00e0 cao c\u1ea5p \u0111\u1ec3 “\u0111\u1ecbnh v\u1ecb” th\u01b0\u01a1ng hi\u1ec7u Bphone, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u “Made in Vietnam” kh\u00f4ng thua k\u00e9m g\u00ec ch\u1ea5t l\u01b0\u1ee3ng, c\u00f4ng ngh\u1ec7, ki\u1ec3u d\u00e1ng c\u00e1c \u0111i\u1ec7n tho\u1ea1i \u0111\u00ecnh \u0111\u00e1m nh\u1eadp kh\u1ea9u.<\/p>\n

Cho r\u1eb1ng \u0111\u00e2y l\u00e0 s\u1ee9 m\u1ec7nh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n m\u00e0 BKAV \u0111\u00e3 ch\u1ecdn, d\u00f9 h\u1ee9ng nhi\u1ec1u “g\u1ea1ch \u0111\u00e1” sau m\u1ed7i l\u1ea7n ra m\u1eaft s\u1ea3n ph\u1ea9m, song \u00f4ng Qu\u1ea3ng ng\u01b0\u1eddi d\u1eabn d\u1eaft s\u1ef1 ra \u0111\u1eddi chi\u1ebfc smart phone \u0111\u1ea7u ti\u00ean “Made in Vietnam” v\u1eabn kh\u00f4ng thay \u0111\u1ed5i quan \u0111i\u1ec3m.<\/p>\n

V\u00e0 \u00f4ng Qu\u1ea3ng ch\u1ecdn: “S\u1ee9 m\u1ec7nh c\u1ee7a Bkav l\u00e0 t\u1ea1o ra n\u1ec1n s\u1ea3n xu\u1ea5t, c\u00f4ng nghi\u1ec7p s\u1ea3n xu\u1ea5t smartphone cho Vi\u1ec7t Nam. T\u00f4i mu\u1ed1n t\u1ea1o ra h\u00ecnh m\u1eabu r\u1eb1ng ng\u01b0\u1eddi Vi\u1ec7t Nam c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1eb1ng ch\u1ea5t x\u00e1m, tr\u00ed tu\u1ec7… Thay v\u00ec b\u00e1m v\u00e0o t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean. N\u1ebfu nh\u01b0 t\u00f4i th\u00e0nh c\u00f4ng, \u0111\u1ea5y s\u1ebd l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng cho nhi\u1ec1u doanh nghi\u1ec7p, cho nhi\u1ec1u b\u1ea1n tr\u1ebb kh\u1edfi nghi\u1ec7p, m\u1ea1nh d\u1ea1n c\u1ea1nh tranh v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u”.<\/p>\n

B\u1ecb nghi ng\u1edd s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p Bphone m\u1ed9t c\u00e1ch “nh\u1ecf gi\u1ecdt” (sau khi m\u1edbi ra m\u1eaft th\u00e1ng 8 n\u00e0y) nh\u1eb1m th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u h\u00e3ng s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i smart phone th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u1ea7u ti\u00ean chia s\u1ebb r\u1eb1ng kh\u00f4ng c\u00f3 k\u1ef3 v\u1ecdng s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p ngay cho th\u1ecb tr\u01b0\u1eddng s\u1ea3n l\u01b0\u1ee3ng l\u1edbn Bphone, m\u00e0 “m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 chinh ph\u1ee5c ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng” – \u00f4ng Qu\u1ea3ng b\u00e0y t\u1ecf kh\u00e1t v\u1ecdng c\u1ee7a m\u00ecnh- “Tham v\u1ecdng c\u1ee7a t\u00f4i l\u00e0 s\u1ebd t\u1edbi m\u1ed9t l\u00fac m\u1ecdi ng\u01b0\u1eddi Vi\u1ec7t \u0111\u1ec1u c\u1ea7m tr\u00ean tay chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i ng\u01b0\u1eddi Vi\u1ec7t l\u00e0m ra, ch\u00ednh v\u00ec th\u1ebf v\u1edbi Bphone t\u00f4i ch\u1ea5p nh\u1eadn h\u1ee9ng r\u1ea5t nhi\u1ec1u g\u1ea1ch \u0111\u00e1”.<\/p>\n

Nh\u01b0ng \u00f4ng Qu\u1ea3ng cho r\u1eb1ng ch\u00ednh t\u1eeb nh\u1eefng ch\u1ec9 tr\u00edch, “g\u1ea1ch \u0111\u00e1” n\u00e9m v\u00e0o \u00f4ng v\u00e0 s\u1ea3n ph\u1ea9m Bphone khi\u1ebfn \u00f4ng c\u00f3 th\u00eam “th\u1ebf n\u0103ng” \u0111\u1ec3 ph\u00e1t tri\u1ec3n Bphone 2017 b\u00e0i b\u1ea3n h\u01a1n, ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, b\u1ecb “n\u00e9m g\u1ea1ch \u0111\u00e1” c\u0169ng ch\u1ee9ng t\u1ecf m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd t\u1edbi s\u1ea3n ph\u1ea9m, s\u1ea3n ph\u1ea9m thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ea3 gi\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Bphone 2017 c\u0169ng nh\u01b0 BKAV v\u00e0 c\u00e1 nh\u00e2n \u00f4ng Qu\u1ea3ng – ng\u01b0\u1eddi t\u1ed5ng ch\u1ec9 huy b\u1ea1o d\u1ea1n c\u1ee7a s\u1ea3n ph\u1ea9m smart phone \u0111\u1ea7u ti\u00ean mang th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t- \u0111\u00e3 v\u00e0 v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u1ed1i di\u1ec7n v\u1edbi kh\u00f4ng \u00edt c\u00e1i nh\u00ecn ch\u01b0a c\u1edfi m\u1edf v\u00e0 th\u1ea5u hi\u1ec3u, th\u1eadm ch\u00ed c\u00f3 nh\u1eefng ph\u1ea7n nh\u1eadn x\u00e9t cay nghi\u1ec7t v\u00e0 v\u00f9i d\u1eadp.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn Bphone 2017 ra sao v\u1eabn ch\u01b0a \u0111\u1ebfn h\u1ed3i k\u1ebft, c\u0169ng nh\u01b0 ch\u01b0a bi\u1ebft BKAV s\u1ebd th\u00e0nh c\u00f4ng t\u1edbi \u0111\u00e2u v\u1edbi \u201cs\u1ee9 m\u1ec7nh\u201d th\u1eeba nh\u1eadn l\u00e0 kh\u00e1 \u201cli\u1ec1u\u201d c\u1ee7a \u00f4ng Qu\u1ea3ng. Song c\u00f3 l\u1ebd, n\u00f3i nh\u01b0 m\u1ed9t b\u00ecnh lu\u1eadn v\u1ec1 Bphone 2017 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u00ec \u201c\u2026 cho d\u00f9 kh\u00f4ng \u201clike\u201d (khen ng\u1ee3i- PV) c\u00e1 nh\u00e2n n\u00e0o \u0111\u00f3, nh\u01b0ng v\u00ec l\u1ee3i \u00edch qu\u1ed1c gia, \u0111\u1eebng d\u00e8 b\u1ec9u v\u00e0 d\u1ed9i n\u01b0\u1edbc v\u00e0o nh\u1eefng m\u1ea7m l\u1eeda \u0111ang nhen nh\u00f3m\u2026 c\u1ee7a m\u1ed9t t\u1eadp th\u1ec3\u201d. Ng\u01b0\u1eddi vi\u1ebft b\u00e0i c\u0169ng tin th\u1ebf!<\/p>\n

\u00d4ng qu\u1ea3ng chia s\u1ebb \u0111\u1ec3 gi\u00e1 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng c\u00e1c \u0111i\u1ec7n tho\u1ea1i t\u1ea7m trung c\u00f3 th\u1ec3 d\u1ec5 th\u00e0nh c\u00f4ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. Bkav kh\u00f4ng ch\u1ecdn \u0111\u01b0\u1eddng \u0111i d\u1ec5 m\u00e0 mu\u1ed1n ch\u1ecdn \u0111\u01b0\u1eddng \u0111i kh\u00f3 h\u01a1n, b\u1edfi tham v\u1ecdng c\u1ee7a Bkav l\u00e0 mu\u1ed1n \u0111\u01b0a Bphone ngang t\u1ea7m v\u1edbi c\u00e1c h\u00e3ng \u0111i\u1ec7n tho\u1ea1i \u0111ang \u0111\u1ecbnh v\u1ecb to\u00e0n c\u1ea7u nh\u01b0 Apple hay Samsung.\u00a0Mong mu\u1ed1n ch\u1ee9ng minh cho th\u1ebf gi\u1edbi bi\u1ebft ng\u01b0\u1eddi Vi\u1ec7t Nam ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m ra \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m \u201chigh end\u201d (cao c\u1ea5p) v\u1edbi quy\u1ebft t\u00e2m: \u201cApple v\u00e0 Samsung l\u00e0m \u0111\u01b0\u1ee3c, Bkav c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c\u201d- Th\u00eam m\u1ed9t ph\u00e1t ng\u00f4n m\u00e0 \u00f4ng Qu\u1ea3ng c\u00f3 v\u1ebb kh\u00f4ng s\u1ee3 b\u1ecb \u201cn\u00e9m g\u1ea1ch \u0111\u00e1\u201d v\u00e0 m\u00e3i b\u1ecb g\u1ecdi l\u00e0 Qu\u1ea3ng \u201cn\u1ed5\u201d<\/em>–\u00a0\u201cN\u1ebfu nh\u01b0 t\u00f4i th\u00e0nh c\u00f4ng, \u0111\u1ea5y s\u1ebd l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng cho nhi\u1ec1u doanh nghi\u1ec7p, b\u1ea1n tr\u1ebb kh\u1edfi nghi\u1ec7p, m\u1ea1nh d\u1ea1n c\u1ea1nh tranh v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u\u201d.\u00a0<\/em><\/strong><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfc smart phone (\u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ea3m \u1ee9ng) \u0111\u1ea7u ti\u00ean mang th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t (Bphone c\u1ee7a BKAV) ra \u0111\u1eddi c\u00e1ch \u0111\u00e2y 2 n\u0103m, b\u1ecb cho l\u00e0 th\u1ea5t b\u1ea1i \u201cth\u1ea3m\u201d tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ebfn th\u1ebf h\u1ec7 th\u1ee9 2 c\u1ee7a smart phone “made in Vietnam” Bphone 2017\u00a0“d\u00f9\u00a0ho\u1ea1t \u0111\u1ed9ng m\u01b0\u1ee3t m\u00e0, thi\u1ebft k\u1ebf \u0111\u1eb9p h\u01a1n\u2026\u00a0nh\u01b0ng v\u1eabn h\u1ee9ng …<\/p>\n","protected":false},"author":4,"featured_media":15301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-15300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\nKi\u00ean tr\u00ec chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng: Kh\u00f4ng d\u1ec5 d\u00e0ng khi \u201c\u0111\u1ecbnh v\u1ecb\u201d th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/kien-tri-chinh-phuc-nguoi-tieu-dung-khong-de-dang-khi-dinh-vi-thuong-hieu-viet\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ki\u00ean tr\u00ec chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng: Kh\u00f4ng d\u1ec5 d\u00e0ng khi \u201c\u0111\u1ecbnh v\u1ecb\u201d th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Chi\u1ebfc smart phone (\u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ea3m \u1ee9ng) \u0111\u1ea7u ti\u00ean mang th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t (Bphone c\u1ee7a BKAV) ra \u0111\u1eddi c\u00e1ch \u0111\u00e2y 2 n\u0103m, b\u1ecb cho l\u00e0 th\u1ea5t b\u1ea1i \u201cth\u1ea3m\u201d tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ebfn th\u1ebf h\u1ec7 th\u1ee9 2 c\u1ee7a smart phone “made in Vietnam” Bphone 2017\u00a0“d\u00f9\u00a0ho\u1ea1t \u0111\u1ed9ng m\u01b0\u1ee3t m\u00e0, thi\u1ebft k\u1ebf \u0111\u1eb9p h\u01a1n\u2026\u00a0nh\u01b0ng v\u1eabn h\u1ee9ng ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/kien-tri-chinh-phuc-nguoi-tieu-dung-khong-de-dang-khi-dinh-vi-thuong-hieu-viet\/\" \/>\n<meta property=\"og:site_name\" content=\"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thitruongsi\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-31T04:22:19+00:00\" \/>\n<meta property=\"article:modified_time\" 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