{"id":15364,"date":"2017-08-31T15:00:54","date_gmt":"2017-08-31T08:00:54","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=15364"},"modified":"2017-08-31T15:01:06","modified_gmt":"2017-08-31T08:01:06","slug":"eurowindow-ky-vong-phat-trien-thuong-hieu-ra-toan-cau","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/eurowindow-ky-vong-phat-trien-thuong-hieu-ra-toan-cau\/","title":{"rendered":"Eurowindow k\u1ef3 v\u1ecdng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ra to\u00e0n c\u1ea7u"},"content":{"rendered":"

CEO Nguy\u1ec5n C\u1ea3nh H\u1ed3ng \u0111\u1eb7t doanh nghi\u1ec7p trong tinh th\u1ea7n kh\u1edfi nghi\u1ec7p cao nh\u1ea5t \u0111\u1ec3 x\u00e1c l\u1eadp nh\u1eefng k\u1ef7 l\u1ee5c m\u1edbi v\u1ec1 doanh thu, l\u1ee3i nhu\u1eadn.<\/strong><\/p>\n

\n

Eurowindow chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3 v\u1ec1 c\u1eeda, d\u1ef1 ki\u1ebfn \u0111\u1ea1t 3.200 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn 248 t\u1ef7 \u0111\u1ed3ng cho n\u0103m 2017. Hi\u1ec7n c\u00f4ng ty \u0111\u00e3 ho\u00e0n th\u00e0nh 60% v\u00e0 c\u00f3 th\u1ec3 v\u01b0\u1ee3t k\u1ebf ho\u1ea1ch n\u0103m, ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn m\u1ee5c ti\u00eau th\u00e0nh nh\u00e0 cung c\u1ea5p v\u1ec1 c\u1eeda s\u1ed1 m\u1ed9t Vi\u1ec7t Nam.<\/p>\n

– \u00d4ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i c\u00e1c lo\u1ea1i c\u1eeda?<\/em><\/p>\n

– Ch\u00fang t\u00f4i lu\u00f4n \u0111\u1eb7t doanh nghi\u1ec7p trong tinh th\u1ea7n kh\u1edfi nghi\u1ec7p, h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c gi\u00e1 tr\u1ecb t\u1ea1o ra l\u1edbn h\u01a1n chi ph\u00ed ti\u00eau hao nh\u1eb1m t\u0103ng l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty.<\/p>\n

\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn v\u1ecb th\u1ebf nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3 v\u1ec1 c\u1eeda s\u1ed1 m\u1ed9t t\u1ea1i Vi\u1ec7t Nam, t\u1eebng b\u01b0\u1edbc v\u01b0\u01a1n t\u1ea7m qu\u1ed1c t\u1ebf.<\/p>\n

Th\u1eddi gian t\u1edbi, c\u00f4ng ty ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m v\u1eadt li\u1ec7u ho\u00e0n thi\u1ec7n kh\u00e1c v\u00e0 chuy\u1ec3n giao c\u00f4ng ngh\u1ec7 sang Myanmar, L\u00e0o, Campuchia… C\u00f4ng ty c\u0169ng xu\u1ea5t kh\u1ea9u sang Nh\u1eadt B\u1ea3n, Autralia.<\/p>\n\n\n\n\n
\"polyad\"<\/td>\n<\/tr>\n
\n

\u00d4ng Nguy\u1ec5n C\u1ea3nh H\u1ed3ng – T\u1ed5ng gi\u00e1m \u0111\u1ed1c Eurowindow.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

–\u00a0\u00d4ng c\u00f3 chia s\u1ebb, trong kh\u00f3 kh\u0103n lu\u00f4n t\u1ed3n t\u1ea1i c\u01a1 h\u1ed9i. V\u1eady \u00f4ng \u0111\u00e3 n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i \u0111\u00f3 th\u1ebf n\u00e0o m\u1ed7i khi doanh nghi\u1ec7p \u0111\u1ee9ng tr\u01b0\u1edbc c\u00e1c th\u00e1ch th\u1ee9c?<\/em><\/p>\n

– Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng kh\u00f3 kh\u0103n c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i. Khi c\u00e1c doanh nghi\u1ec7p kh\u00e1c ph\u00e1 s\u1ea3n ph\u1ea3i b\u00e1n nh\u00e0 m\u00e1y, x\u00ed nghi\u1ec7p th\u00ec ch\u00fang t\u00f4i c\u00f3 th\u1ec3 mua l\u1ea1i \u0111\u1ec3 m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t.<\/p>\n

C\u00f4ng ty lu\u00f4n t\u1eadp trung ngu\u1ed3n l\u1ef1c, \u0111\u1ea7u t\u01b0 cho y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi nh\u1eb1m t\u0103ng c\u01b0\u1eddng qu\u1ea3n tr\u1ecb c\u0169ng nh\u01b0 s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, ho\u00e0n thi\u1ec7n d\u1ecbch v\u1ee5. Th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng kh\u00f3 kh\u0103n song c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, kinh doanh c\u1ee7a Eurowindow lu\u00f4n \u1ed5n \u0111\u1ecbnh v\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u.<\/p>\n

– Nhi\u1ec1u startup kh\u00f3 kh\u0103n v\u1ec1 v\u1ed1n \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, c\u00f2n \u00f4ng \u0111\u00e3 c\u00f3 s\u1eb5n 5 tri\u1ec7u USD \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh c\u1eeda n\u00ean h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p kh\u00e1 thu\u1eadn l\u1ee3i. \u00d4ng ngh\u0129 sao v\u1ec1 \u0111i\u1ec1u n\u00e0y?<\/em><\/p>\n

– N\u0103m 1997, ch\u00fang t\u00f4i c\u00f3 c\u00f4ng tr\u00ecnh l\u1edbn \u1edf Vi\u1ec7t Nam v\u00e0 c\u1ea7n t\u00ecm lo\u1ea1i c\u1eeda c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi nh\u01b0ng kh\u00f4ng th\u1ea5y. \u00dd t\u01b0\u1edfng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1eeda nh\u1ef1a uPVC hi\u1ec7n \u0111\u1ea1i cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh.<\/p>\n

N\u0103m 2002, c\u00f3 trong tay 5 tri\u1ec7u USD, Eurowindow \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi kho\u1ea3ng 120 nh\u00e2n s\u1ef1. V\u1ed1n l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n nh\u01b0ng ch\u01b0a \u0111\u1ee7. \u0110\u1ec3 doanh nghi\u1ec7p l\u1edbn m\u1ea1nh nh\u01b0 ng\u00e0y nay, ch\u00fang t\u00f4i ph\u1ea3i n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng, h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p ch\u1eb3ng d\u1ec5 d\u00e0ng g\u00ec.<\/p>\n

Ch\u00fang t\u00f4i ch\u1ecbu \u00e1p l\u1ef1c l\u1edbn khi nhi\u1ec1u ng\u01b0\u1eddi h\u1ed3 nghi v\u1ec1 quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t c\u1eeda nh\u1ef1a uPVC b\u1edfi n\u00f3 qu\u00e1 m\u1edbi m\u1ebb v\u00e0 ch\u01b0a h\u1ec1 c\u00f3 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Nh\u01b0ng th\u1ef1c t\u1ebf, vi\u1ec7c \u0111\u1ea7u t\u01b0 n\u00e0y \u0111\u00e3 \u0111i \u0111\u00fang h\u01b0\u1edbng, gi\u00fap doanh thu, l\u1ee3i nhu\u1eadn c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c. Doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng tr\u01b0\u1edfng 60-70% m\u1ed7i n\u0103m, v\u00e0 \u0111\u1ea1t 100% v\u00e0o n\u0103m 2007 v\u1edbi doanh s\u1ed1 tr\u00ean 300 t\u1ef7 \u0111\u1ed3ng.<\/p>\n\n\n\n\n
\"polyad\"<\/td>\n<\/tr>\n
\n

D\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i c\u1ee7a Eurowindow.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

– <\/em>\u00d4ng \u1ee9ng ph\u00f3 th\u1ebf n\u00e0o khi<\/em> th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 c\u1eeda g\u1ed7 nh\u01b0ng s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a c\u00f4ng ty l\u00e0 c\u1eeda nh\u1ef1a?<\/em><\/p>\n

– Ch\u00fang t\u00f4i \u0111\u00e3 g\u1eb7p kh\u00f4ng \u00edt tr\u1edf ng\u1ea1i. N\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam v\u1eeba b\u01b0\u1edbc qua cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh ch\u00e2u \u00c1 n\u0103m 1997-1998 v\u00e0 th\u1ecb tr\u01b0\u1eddng v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng Vi\u1ec7t Nam ch\u01b0a c\u00f3 thu\u1eadt ng\u1eef \u201cc\u1eeda nh\u1ef1a uPVC\u201d.<\/p>\n

S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111\u1eb9p, song \u0111\u1ec3 thay \u0111\u1ed5i th\u00f3i quen s\u1eed d\u1ee5ng c\u1eeda g\u1ed7 \u0111\u00e3 \u0103n s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t l\u00e0 th\u1eed th\u00e1ch l\u1edbn.<\/em><\/p>\n

Chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 r\u1ea5t kh\u00f3. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u \u0111\u00f3, trong 5 n\u0103m \u0111\u1ea7u, c\u00f4ng vi\u1ec7c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u00e0 gi\u1edbi thi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u1eeda nh\u1ef1a.\u00a0Ch\u00fang t\u00f4i t\u1eadp trung ph\u00e2n t\u00edch \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea7u ti\u00ean hi\u1ec3u s\u1ea3n ph\u1ea9m t\u1ed1t \u1edf \u0111i\u1ec3m n\u00e0o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00ed h\u1eadu kh\u1eafc nghi\u1ec7t c\u1ee7a Vi\u1ec7t Nam ra sao.<\/p>\n

– V\u1eady v\u00ec sao b\u00e2y gi\u1edd c\u00f4ng ty kinh doanh th\u00eam c\u1ea3 c\u1eeda g\u1ed7?<\/em><\/p>\n

– N\u0103m 2011, b\u1ea5t \u0111\u1ed9ng s\u1ea3n ti\u1ebfp t\u1ee5c tr\u1ea7m l\u1eafng k\u00e9o theo th\u1ecb tr\u01b0\u1eddng v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng \u1ea3m \u0111\u1ea1m. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, ch\u00fang t\u00f4i th\u00e0nh l\u1eadp nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t c\u1eeda g\u1ed7 th\u1ee9 4 t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 th\u1ee9 5 t\u1ea1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n

C\u00f4ng ty \u0111\u1ecbnh h\u01b0\u1edbng t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t cho d\u00f2ng s\u1ea3n ph\u1ea9m c\u1eeda g\u1ed7.\u00a0Do \u0111\u00f3, g\u1ea7n nh\u01b0 th\u1ecb ph\u1ea7n c\u1eeda g\u1ed7 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb ph\u1ea7n c\u1eeda nh\u1ef1a; th\u1eadm ch\u00ed ch\u00fang t\u00f4i c\u00f2n gia t\u0103ng th\u00eam doanh thu nh\u1edd c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n\n
\"polyad\"<\/td>\n<\/tr>\n
\n

S\u1ea3n ph\u1ea9m c\u1eeda c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ea1i h\u00e0ng ngh\u00ecn c\u00f4ng tr\u00ecnh l\u1edbn nh\u1ecf trong c\u1ea3 n\u01b0\u1edbc.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\n– Theo \u00f4ng, \u0111i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/em><\/p>\n

– \u0110i\u1ec1u m\u00e0 t\u00f4i t\u00e2m \u0111\u1eafc nh\u1ea5t ch\u00ednh l\u00e0 tr\u1ee5c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i “chuy\u00ean nghi\u1ec7p, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3”.<\/p>\n

Ch\u00fang t\u00f4i lu\u00f4n \u0111\u1eb7t ti\u00eau ch\u00ed ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m xanh nh\u1eb1m gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 mang \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng s\u1ed1ng sinh th\u00e1i cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

CEO Nguy\u1ec5n C\u1ea3nh H\u1ed3ng \u0111\u1eb7t doanh nghi\u1ec7p trong tinh th\u1ea7n kh\u1edfi nghi\u1ec7p cao nh\u1ea5t \u0111\u1ec3 x\u00e1c l\u1eadp nh\u1eefng k\u1ef7 l\u1ee5c m\u1edbi v\u1ec1 doanh thu, l\u1ee3i nhu\u1eadn. Eurowindow chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3 v\u1ec1 c\u1eeda, d\u1ef1 ki\u1ebfn \u0111\u1ea1t 3.200 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn 248 t\u1ef7 \u0111\u1ed3ng cho n\u0103m 2017. …<\/p>\n","protected":false},"author":4,"featured_media":15365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-15364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"\nEurowindow k\u1ef3 v\u1ecdng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ra to\u00e0n c\u1ea7u - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/eurowindow-ky-vong-phat-trien-thuong-hieu-ra-toan-cau\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eurowindow k\u1ef3 v\u1ecdng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ra to\u00e0n c\u1ea7u - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"CEO Nguy\u1ec5n C\u1ea3nh H\u1ed3ng \u0111\u1eb7t doanh nghi\u1ec7p trong tinh th\u1ea7n kh\u1edfi nghi\u1ec7p cao nh\u1ea5t \u0111\u1ec3 x\u00e1c l\u1eadp nh\u1eefng k\u1ef7 l\u1ee5c m\u1edbi v\u1ec1 doanh thu, l\u1ee3i nhu\u1eadn. 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