{"id":15517,"date":"2017-09-01T10:23:54","date_gmt":"2017-09-01T03:23:54","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=15517"},"modified":"2017-09-01T10:23:54","modified_gmt":"2017-09-01T03:23:54","slug":"doanh-nghiep-viet-ngon-tien-vao-quang-cao-truc-tuyen","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/doanh-nghiep-viet-ngon-tien-vao-quang-cao-truc-tuyen\/","title":{"rendered":"Doanh nghi\u1ec7p Vi\u1ec7t &#8216;ng\u1ed1n ti\u1ec1n&#8217; v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"<h3 class=\"short_intro txt_666\">Ng\u00e2n s\u00e1ch d\u00e0nh cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam ng\u00e0y c\u00e0ng l\u1edbn nh\u01b0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng cao do thi\u1ebfu k\u1ef9 n\u0103ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/h3>\n<div class=\"fck_detail width_common block_ads_connect\">\n<p class=\"Normal\">Doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam n\u0103m nay \u01b0\u1edbc t\u00ednh kho\u1ea3ng 76 tri\u1ec7u USD v\u00e0 c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p ba l\u1ea7n trong v\u00f2ng 5 n\u0103m t\u1edbi, trong \u0111\u00f3 kho\u1ea3ng 36% \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. Hi\u1ec7n, ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1edbi doanh thu kho\u1ea3ng 33 tri\u1ec7u USD, theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a h\u00e3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Statista.<\/p>\n<p class=\"Normal\">D\u00f9 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m \u0111\u01b0\u1ee3c x\u1ebfp trong nh\u00f3m d\u1eabn \u0111\u1ea7u ch\u00e2u \u00c1, nh\u01b0ng khi so s\u00e1nh v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u1ee7a nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d trong khu v\u1ef1c th\u00ec doanh thu ng\u00e0nh qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam ch\u01b0a \u0111\u1ebfn 0,1%.<\/p>\n<p class=\"Normal\">Ngo\u00e0i c\u00e1c doanh nghi\u1ec7p \u0111ang \u201cb\u01a1m ti\u1ec1n\u201d v\u00e0o qu\u1ea3ng c\u00e1o th\u00ec ch\u00ednh nh\u1eefng th\u01b0\u01a1ng nh\u00e2n l\u00e0 h\u1ed9 kinh doanh v\u00e0 c\u00e1 nh\u00e2n b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u0169ng g\u00f3p ph\u1ea7n \u0111\u00e1ng k\u1ec3 v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh. Ng\u00e2n s\u00e1ch d\u00e0nh cho qu\u1ea3ng c\u00e1o trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y c\u00f3 s\u1ef1 d\u1ecbch chuy\u1ec3n m\u1ea1nh t\u1eeb c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng sang tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y di\u1ec5n ra r\u00f5 nh\u1ea5t \u1edf nh\u1eefng doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb, b\u00e1n l\u1ebb thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00e9 m\u00e1y bay\u2026<\/p>\n<p class=\"Normal\">B\u00e1o c\u00e1o h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Google cho th\u1ea5y, tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, c\u00f3 \u0111\u1ebfn 70% ng\u01b0\u1eddi d\u00f9ng nghi\u00ean c\u1ee9u th\u00f4ng tin s\u1ea3n ph\u1ea9m tr\u00ean internet. Ph\u1ea7n l\u1edbn trong s\u1ed1 n\u00e0y l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 k\u00eanh cung c\u1ea5p th\u00f4ng tin, ti\u1ebfp \u0111\u1ebfn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, website c\u1ee7a nh\u00e3n h\u00e0ng v\u00e0 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<p class=\"Normal\">H\u01a1n 44% doanh nghi\u1ec7p v\u00e0 h\u1ed9 kinh doanh cho r\u1eb1ng k\u00eanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u00fap chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. C\u00f2n s\u1ed1 n\u00e0y \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 kho\u1ea3ng 2 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, nh\u01b0ng so v\u1edbi m\u1eb7t b\u1eb1ng chung c\u1ee7a th\u1ebf gi\u1edbi th\u00ec v\u1eabn c\u00f2n kh\u00e1 th\u1ea5p. Ch\u00ednh \u0111i\u1ec1u n\u00e0y khi\u1ebfn nhi\u1ec1u h\u00e3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn l\u1edbn, b\u00ean c\u1ea1nh Google v\u00e0 Facebook, ch\u00fa \u00fd v\u00e0 b\u1eaft \u0111\u1ea7u x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n<p class=\"Normal\">\u201cNg\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam chi m\u1ea1nh tay cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, th\u1ef1c tr\u1ea1ng n\u00e0y kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i b\u00e0n c\u00e3i. Th\u1ebf nh\u01b0ng, \u0111i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 kh\u00f4ng nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 qu\u1ea3ng c\u00e1o tr\u00fang \u0111\u00edch, t\u1ee9c l\u1ef1a ch\u1ecdn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 tho\u1ea3 m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd\u201d, \u00f4ng Mai Xu\u00e2n \u0110\u1ea1t &#8211; Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty TNHH Truy\u1ec1n th\u00f4ng Th\u1ecbnh V\u01b0\u1ee3ng nh\u1eadn \u0111\u1ecbnh.<\/p>\n<p class=\"Normal\">Theo \u00f4ng \u0110\u1ea1t, c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u00ec \u201ctham lam\u201d v\u00e0 kh\u00f4ng n\u1eafm v\u1eefng k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o n\u00ean th\u01b0\u1eddng suy lu\u1eadn v\u00e0 ph\u1ecfng \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ed1i \u0111a ph\u1ea1m vi t\u00ecm ki\u1ebfm. Trong khi n\u1ebfu x\u00e9t c\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 th\u1eddi \u0111i\u1ec3m ti\u1ebfn h\u00e0nh qu\u1ea3ng c\u00e1o, m\u1ed9t c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u1ebfn 30% chi ph\u00ed b\u1edfi h\u1ecd \u00e1p d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nguy\u00ean t\u1eafc quan tr\u1ecdng nh\u1ea5t khi qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 kh\u00e1ch t\u00ecm g\u00ec ph\u1ea3i ra n\u1ed9i dung \u0111\u00f3.<\/p>\n<p class=\"Normal\">L\u00fd gi\u1ea3i th\u00eam v\u1ec1 nguy\u00ean nh\u00e2n khi\u1ebfn ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ch\u01b0a \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng, \u00f4ng L\u00ea \u0110\u1eafc Th\u1ecbnh \u0110\u1ed3ng &#8211; Ch\u1ee7 t\u1ecbch H\u0110QT C\u00f4ng ty c\u1ed5 ph\u1ea7n So s\u00e1nh Vi\u1ec7t Nam (Websosanh) cho r\u1eb1ng, h\u1ea7u h\u1ebft doanh nghi\u1ec7p trong n\u01b0\u1edbc qu\u1ea3ng c\u00e1o theo b\u1ea3n n\u0103ng v\u00e0 tr\u00e0o l\u01b0u m\u00e0 thi\u1ebfu s\u1ef1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec3n h\u00ecnh nh\u01b0 trong m\u00f9a mua s\u1eafm cao \u0111i\u1ec3m, doanh nghi\u1ec7p kh\u00f4ng qu\u1ea3ng c\u00e1o ho\u1eb7c ti\u1ebft gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o th\u00ec s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng v\u1eabn c\u00f3 th\u1ec3 t\u0103ng m\u1ea1nh. Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh m\u1ea1nh \u0111\u1ec3 qu\u1ea3ng c\u00e1o, nh\u01b0ng ch\u00ednh t\u00e2m l\u00fd lo s\u1ee3 khi\u1ebfn h\u1ecd v\u1ed9i v\u00e0ng r\u00f3t ti\u1ec1n khi th\u1ea5y ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n<p class=\"Normal\">\u201c\u0110\u1ec3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3, vi\u1ec7c ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eebng k\u00eanh b\u00e1n h\u00e0ng, gi\u00e1 tr\u1ecb trung b\u00ecnh t\u1eebng \u0111\u01a1n h\u00e0ng, chi ph\u00ed t\u1ea1o ra m\u1ed9t \u0111\u01a1n h\u00e0ng ho\u1eb7c m\u1ed9t kh\u00e1ch h\u00e0ng theo \u0111\u1ed9 tu\u1ed5i v\u00e0 khu v\u1ef1c \u0111\u1ecba l\u00fd t\u1ed1n bao nhi\u00eau\u2026 l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y cung c\u1ea5p cho doanh nghi\u1ec7p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u00ean t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh h\u00e0ng, nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o\u201d, \u00f4ng \u0110\u1ed3ng n\u00f3i v\u00e0 cho bi\u1ebft th\u00eam, chi ph\u00ed \u0111\u00e0o t\u1ea1o nh\u00e2n l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea9y ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o l\u00ean kh\u00e1 cao, nh\u01b0ng sau th\u1eddi gian t\u1eeb m\u1ed9t \u0111\u1ebfn hai n\u0103m th\u00ec \u0111\u1ed9i ng\u0169 n\u00e0y s\u1ebd t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu h\u00ecnh v\u00e0 ti\u1ebft ki\u1ec7m cho doanh nghi\u1ec7p nh\u1ea5t 50%.<\/p>\n<p class=\"Normal\"><strong>Ph\u01b0\u01a1<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e2n s\u00e1ch d\u00e0nh cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam ng\u00e0y c\u00e0ng l\u1edbn nh\u01b0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng cao do thi\u1ebfu k\u1ef9 n\u0103ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. Doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam n\u0103m nay \u01b0\u1edbc t\u00ednh kho\u1ea3ng 76 tri\u1ec7u USD v\u00e0 c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p ba l\u1ea7n  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":15518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50,52],"tags":[],"class_list":["post-15517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doanh nghi\u1ec7p Vi\u1ec7t &#039;ng\u1ed1n ti\u1ec1n&#039; v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/doanh-nghiep-viet-ngon-tien-vao-quang-cao-truc-tuyen\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doanh nghi\u1ec7p Vi\u1ec7t &#039;ng\u1ed1n ti\u1ec1n&#039; v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Ng\u00e2n s\u00e1ch d\u00e0nh cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam ng\u00e0y c\u00e0ng l\u1edbn nh\u01b0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng cao do thi\u1ebfu k\u1ef9 n\u0103ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. 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