{"id":15544,"date":"2017-09-01T10:55:12","date_gmt":"2017-09-01T03:55:12","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=15544"},"modified":"2017-09-01T10:55:12","modified_gmt":"2017-09-01T03:55:12","slug":"60-nguoi-dung-mang-viet-nam-giai-tri-bang-cach-mua-sam","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/60-nguoi-dung-mang-viet-nam-giai-tri-bang-cach-mua-sam\/","title":{"rendered":"60% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng Vi\u1ec7t Nam &#8216;gi\u1ea3i tr\u00ed&#8217; b\u1eb1ng c\u00e1ch mua s\u1eafm"},"content":{"rendered":"<h3 class=\"short_intro txt_666\">C\u00f3 \u0111\u1ebfn 60% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd gi\u1ebft th\u1eddi gian r\u1ea3nh r\u1ed7i khi online b\u1eb1ng c\u00e1ch mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/h3>\n<div class=\"fck_detail width_common block_ads_connect\">\n<p class=\"Normal\">M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t m\u1edbi \u0111\u00e2y c\u1ee7a Criteo, \u0111\u01a1n v\u1ecb trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i, th\u1ef1c hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho bi\u1ebft, mua s\u1eafm l\u00e0 c\u00e1ch gi\u1ebft th\u1eddi gian ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng khi h\u1ecd r\u1ea3nh r\u1ed7i.<\/p>\n<p class=\"Normal\">C\u1ee5 th\u1ebf, c\u00f3 \u0111\u1ebfn 60% ng\u01b0\u1eddi \u0111ang online nh\u01b0ng kh\u00f4ng bi\u1ebft l\u00e0m g\u00ec s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111i mua s\u1eafm. 47% quy\u1ebft \u0111\u1ecbnh t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang quan t\u00e2m. Trong khi \u0111\u00f3, ch\u1ec9 36% \u01b0u ti\u00ean d\u00e0nh th\u1eddi gian r\u1ea3nh l\u00fac online \u0111\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ea1n b\u00e8 hay ng\u01b0\u1eddi th\u00e2n.<\/p>\n<p class=\"Normal\">\u201cC\u01a1n nghi\u1ec7n\u201d mua h\u00e0ng qua m\u1ea1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t c\u00e0ng th\u1ec3 hi\u1ec7n r\u00f5 khi \u0111\u1ebfn 75% ng\u01b0\u1eddi d\u00f9ng internet \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd th\u00edch mua s\u1eafm online. T\u1ea5t nhi\u00ean, trong s\u1ed1 n\u00e0y, m\u1ed7i ng\u01b0\u1eddi l\u1ea1i c\u00f3 m\u1ed9t phong c\u00e1ch mua s\u1eafm kh\u00e1c nhau. 15% chuy\u00ean \u0111i s\u0103n c\u00e1c m\u00f3n h\u00e0ng gi\u1ea3m gi\u00e1 d\u00f9 \u0111\u00f4i khi c\u00f3 th\u1ec3 ch\u01b0a th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft. Trong khi \u0111\u00f3, 30% ch\u1ec9 t\u00ecm s\u1ea3n ph\u1ea9m \u0111\u00fang nhu c\u1ea7u, t\u01b0\u01a1ng x\u1ee9ng gi\u00e1 ti\u1ec1n v\u00e0 kh\u00f4ng c\u1ea7n c\u00e1c t\u00ednh n\u0103ng th\u1eeba. 23% r\u1ea5t c\u00e2n \u0111o \u0111ong \u0111\u1ebfm, so s\u00e1nh gi\u00e1 c\u1ea9n tr\u1ecdng gi\u1eefa nh\u1eefng n\u01a1i b\u00e1n h\u00e0ng kh\u00e1c nhau.<\/p>\n<p class=\"Normal\">Tuy nhi\u00ean, ba l\u00fd do chung nh\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi Vi\u1ec7t Nam ch\u1ecdn mua s\u1eafm tr\u00ean m\u1ea1ng ch\u00ednh l\u00e0 ti\u1ec7n l\u1ee3i, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 gi\u00e1 c\u1ea3. C\u00f3 \u0111\u1ebfn 62% \u0111\u1ed3ng \u00fd r\u1eb1ng mua s\u1eafm online gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian. C\u00f9ng v\u1edbi \u0111\u00f3 55% cho r\u1eb1ng mua h\u00e0ng tr\u00ean m\u1ea1ng thu\u1eadn ti\u1ec7n h\u01a1n ra c\u1eeda h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 mua b\u1ea5t k\u1ef3 l\u00fac n\u00e0o.<\/p>\n<p class=\"Normal\">Criteo \u01b0\u1edbc t\u00ednh, n\u0103m 2016, doanh thu c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam l\u00e0 1 t\u1ef7 USD. D\u1ef1 ki\u1ebfn trong v\u00f2ng 3 n\u0103m t\u1edbi s\u1ebd c\u00f3 h\u01a1n 10 tri\u1ec7u ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Ng\u00e0nh n\u00e0y s\u1ebd t\u0103ng tr\u01b0\u1edfng 30% m\u1ed7i n\u0103m cho \u0111\u1ebfn n\u0103m 2020, v\u1edbi gi\u00e1 tr\u1ecb kho\u1ea3ng 10 t\u1ef7 USD.<\/p>\n<p class=\"Normal\">\u201cT\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng internet t\u1ea1i Vi\u1ec7t Nam n\u0103m 2017 l\u00e0 50,5% d\u00e2n s\u1ed1. C\u00f9ng v\u1edbi \u0111\u00f3, 44% h\u1ed9 gia \u0111\u00ecnh t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec1u c\u00f3 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. Nh\u00ecn v\u00e0o hai d\u1eef li\u1ec7u n\u00e0y, t\u00f4i cho r\u1eb1ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 c\u00e1c gia \u0111\u00ecnh t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp c\u1eadn internet. Nh\u01b0 v\u1eady, c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean di \u0111\u1ed9ng\u201d, \u00f4ng Joshua Koh &#8211; Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Khu v\u1ef1c B\u00e1n h\u00e0ng Trung c\u1ea5p khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng c\u1ee7a Criteo nh\u1eadn x\u00e9t.<\/p>\n<p class=\"Normal\">V\u1ecb chuy\u00ean gia c\u0169ng khuy\u1ebfn ngh\u1ecb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00ean ch\u00fa t\u00e2m \u0111\u1ebfn xu h\u01b0\u1edbng d\u1eabn \u0111\u1ea7u c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong vi\u1ec7c t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng giao d\u1ecbch th\u00e0nh c\u00f4ng online. V\u1edbi h\u01a1n 7 trong s\u1ed1 10 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong th\u00e1ng v\u1eeba qua, Vi\u1ec7t Nam th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t qu\u1ed1c gia \u2013 ti\u00ean phong di \u0111\u1ed9ng.<\/p>\n<p class=\"Normal\">Th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang ng\u00e0y c\u00e0ng ch\u1ecbu chi cho vi\u1ec7c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn. \u00d4ng Joshua Koh ti\u1ebft l\u1ed9, \u0111\u01a1n v\u1ecb n\u00e0y \u0111ang c\u00f3 kho\u1ea3ng 15.000 \u0111\u1ed1i t\u00e1c t\u1ea1i Vi\u1ec7t Nam. \u0110\u00e1ng ch\u00fa \u00fd, c\u00f3 \u0111\u1ebfn 78% trong s\u1ed1 \u0111\u00f3 giao cho c\u00f4ng ty n\u00e0y m\u1ee9c ng\u00e2n s\u00e1ch kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.<\/p>\n<p class=\"Normal\">\u201cNgay trong qu\u00fd II v\u1eeba r\u1ed3i, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 th\u00eam 950 \u0111\u1ed1i t\u00e1c m\u1edbi t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Cho \u0111\u1ebfn nay, c\u00f3 h\u01a1n 90% kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f9ng g\u1eafn b\u00f3 v\u1edbi ch\u00fang t\u00f4i li\u00ean t\u1ee5c trong 24 qu\u00fd li\u00ean ti\u1ebfp, t\u1ee9c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 6 n\u0103m\u201d, \u00f4ng Joshua Koh chia s\u1ebb v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh t\u00edch c\u1ef1c t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p class=\"Normal\">T\u1ea5t nhi\u00ean, kh\u00f4ng ch\u1ec9 c\u00f3 Criteo \u0111\u01b0\u1ee3c l\u1ee3i. K&amp;K Fahion, m\u1ed9t \u0111\u1ed1i t\u00e1c c\u1ee7a c\u00f4ng ty n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng 43% v\u1ec1 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 66% v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Theo \u0111\u00f3, s\u1ed1 giao d\u1ecbch th\u00e0nh c\u00f4ng t\u0103ng 121% ch\u1ec9 trong v\u00f2ng 6 th\u00e1ng. \u00d4ng L\u00ea Vi\u1ebft Thanh &#8211; Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, K&amp;K Fashion cho bi\u1ebft, k\u1ebft qu\u1ea3 n\u00e0y l\u00e0 nh\u1edd v\u00e0o quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o gi\u1ea3i ph\u00e1p t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u t\u1eadp trung v\u1ec1 ng\u01b0\u1eddi d\u00f9ng nh\u1eb1m c\u00e1 nh\u00e2n ho\u00e1 qu\u1ea3ng c\u00e1o cho t\u1eebng kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 \u0111\u1ebfn 60% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd gi\u1ebft th\u1eddi gian r\u1ea3nh r\u1ed7i khi online b\u1eb1ng c\u00e1ch mua s\u1eafm tr\u1ef1c tuy\u1ebfn. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t m\u1edbi \u0111\u00e2y c\u1ee7a Criteo, \u0111\u01a1n v\u1ecb trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i, th\u1ef1c hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho bi\u1ebft, mua s\u1eafm l\u00e0 c\u00e1ch gi\u1ebft th\u1eddi gian ph\u1ed5 bi\u1ebfn  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":15545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-15544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>60% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng Vi\u1ec7t Nam &#039;gi\u1ea3i tr\u00ed&#039; b\u1eb1ng c\u00e1ch mua s\u1eafm - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/60-nguoi-dung-mang-viet-nam-giai-tri-bang-cach-mua-sam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"60% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng Vi\u1ec7t Nam &#039;gi\u1ea3i tr\u00ed&#039; b\u1eb1ng c\u00e1ch mua s\u1eafm - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"C\u00f3 \u0111\u1ebfn 60% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd gi\u1ebft th\u1eddi gian r\u1ea3nh r\u1ed7i khi online b\u1eb1ng c\u00e1ch mua s\u1eafm tr\u1ef1c tuy\u1ebfn. 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