{"id":15581,"date":"2017-09-01T11:27:26","date_gmt":"2017-09-01T04:27:26","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=15581"},"modified":"2017-09-01T11:27:26","modified_gmt":"2017-09-01T04:27:26","slug":"vinamilk-thuong-hieu-sua-tuoi-dan-dau-thi-truong-viet-nam","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/vinamilk-thuong-hieu-sua-tuoi-dan-dau-thi-truong-viet-nam\/","title":{"rendered":"Vinamilk &#8211; th\u01b0\u01a1ng hi\u1ec7u s\u1eefa t\u01b0\u01a1i d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam"},"content":{"rendered":"<h3 class=\"short_intro txt_666\">Ngu\u1ed3n nguy\u00ean li\u1ec7u d\u1ed3i d\u00e0o, ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap c\u00f4ng ty d\u1eabn \u0111\u1ea7u ng\u00e0nh h\u00e0ng s\u1eefa n\u01b0\u1edbc Vi\u1ec7t Nam \u1edf s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 v\u00e0 doanh thu, theo Nielsen.<\/h3>\n<div class=\"fck_detail width_common block_ads_connect\">\n<p>Theo th\u00f4ng tin t\u1eeb C\u00f4ng ty TNHH Nielsen Vi\u1ec7t Nam, s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i Vinamilk 100% \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng l\u1eabn doanh s\u1ed1 b\u00e1n ra trong ph\u00e2n kh\u00fac nh\u00f3m c\u00e1c nh\u00e3n hi\u1ec7u s\u1eefa t\u01b0\u01a1i t\u1eeb n\u0103m 2015 \u0111\u1ebfn nay. Kh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n \u1edf k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng (kh\u00f4ng bao g\u1ed3m k\u00eanh ti\u00eau th\u1ee5 t\u1ea1i ch\u1ed7) v\u00e0 k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i (kh\u00f4ng bao g\u1ed3m Saigon Coop v\u00e0 MM Mega Market Vi\u1ec7t Nam).<\/p>\n<p>\u0110\u1ea1i di\u1ec7n C\u00f4ng ty C\u1ed5 ph\u1ea7n S\u1eefa Vi\u1ec7t Nam (Vinamilk) cho bi\u1ebft, t\u00f4\u0309ng \u0111a\u0300n bo\u0300 cung c\u1ea5p s\u1eefa cho c\u00f4ng ty l\u00e0 h\u01a1n 120.000 con, bao g\u1ed3m c\u00e1c trang tr\u1ea1i c\u1ee7a Vinamilk v\u00e0 b\u00e0 con n\u00f4ng d\u00e2n c\u00f3 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng b\u00e1n s\u1eefa.<\/p>\n<p class=\"Normal\">M\u1ed7i ng\u00e0y \u0111\u00e0n b\u00f2 cung c\u1ea5p 750 t\u1ea5n s\u1eefa t\u01b0\u01a1i nguy\u00ean li\u1ec7u \u0111\u1ec3 s\u1ea3n xu\u1ea5t ra c\u00e1c lo\u1ea1i s\u1eefa th\u00e0nh ph\u1ea9m. C\u00f4ng ty c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u01b0a t\u1ed5ng s\u1ed1 \u0111\u00e0n b\u00f2 l\u00ean 200.000 con v\u00e0o n\u0103m 2020, v\u1edbi sa\u0309n l\u01b0\u01a1\u0323ng nguy\u00ean li\u1ec7u d\u1ef1 ki\u1ebfn l\u00ean 1.500-1.800 t\u1ea5n m\u1ed7i ng\u00e0y.<\/p>\n<p class=\"Normal\">Hi\u1ec7p h\u1ed9i S\u1eefa Vi\u1ec7t Nam \u0111\u00e1nh gi\u00e1, s\u1eefa t\u01b0\u01a1i nguy\u00ean ch\u1ea5t m\u1edbi \u0111\u00e1p \u1ee9ng g\u1ea7n m\u1ed9t n\u1eeda nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. L\u0129nh v\u1ef1c n\u00e0y d\u1ef1 b\u00e1o c\u00f2n t\u0103ng m\u1ea1nh do m\u1ee9c b\u00ecnh qu\u00e2n ti\u00eau th\u1ee5 s\u1eefa \u1edf Vi\u1ec7t Nam m\u1edbi \u0111\u1ea1t h\u01a1n 17 l\u00edt m\u1ed9t ng\u01b0\u1eddi m\u1ed7i n\u0103m, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi Th\u00e1i Lan (35 l\u00edt m\u1ed9t ng\u01b0\u1eddi m\u1ed9t n\u0103m), Singapore (45 l\u00edt m\u1ed9t ng\u01b0\u1eddi trong n\u0103m). Ch\u00ednh v\u00ec th\u1ebf, ngu\u1ed3n nguy\u00ean li\u1ec7u s\u1eefa t\u01b0\u01a1i s\u1ebd l\u00e0 \u0111i\u1ec3m t\u1ef1a cho chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh trong ph\u00e2n kh\u00fac n\u00e0y. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a v\u00f9ng nguy\u00ean li\u1ec7u s\u1eefa t\u01b0\u01a1i, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00f9ng nguy\u00ean li\u1ec7u t\u1ea1i ch\u1ed7.<\/p>\n<p class=\"Normal\">\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1ea3n xu\u1ea5t l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m tri\u1ec7u l\u00edt m\u1ed7i n\u0103m, th\u1eddi gian qua, Vinamilk \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng ph\u00e1t tri\u1ec3n ngu\u1ed3n nguy\u00ean li\u1ec7u theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf t\u1eeb kh\u00e2u tr\u1ed3ng c\u1ecf, x\u00e2y d\u1ef1ng chu\u1ed3ng tr\u1ea1i, ch\u1ebf bi\u1ebfn th\u1ee9c \u0103n cho b\u00f2 \u0111\u1ebfn qu\u1ea3n l\u00fd th\u00fa y, m\u00f4i tr\u01b0\u1eddng xung quanh.<\/p>\n<p class=\"Normal\">Hi\u1ec7n c\u00f4ng ty co\u0301 h\u1ec7 th\u1ed1ng 10 trang tr\u1ea1i ho\u1ea1t \u0111\u1ed9ng quy m\u00f4 l\u1edbn v\u1edbi to\u00e0n b\u1ed9 b\u00f2 gi\u1ed1ng nh\u1eadp kh\u1ea9u t\u1eeb Australia, M\u1ef9, v\u00e0 New Zealand tr\u1ea3i d\u00e0i kh\u1eafp Vi\u1ec7t Nam. H\u1ed3i th\u00e1ng 3, trang tr\u1ea1i b\u00f2 s\u1eefa organic t\u1ea1i \u0110\u00e0 L\u1ea1t &#8211; trang tr\u1ea1i b\u00f2 s\u1eefa organic \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t ti\u00eau chu\u1ea9n Organic ch\u00e2u \u00c2u do T\u1ed5 ch\u1ee9c Control Union ch\u1ee9ng nh\u1eadn.<\/p>\n<p class=\"Normal\">T\u1ea1i h\u1ec7 th\u1ed1ng trang tr\u1ea1i b\u00f2 s\u1eefa Vinamilk, b\u00f2 \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean v\u1edbi quy tr\u00ecnh &#8220;3 kh\u00f4ng&#8221; &#8211; kh\u00f4ng s\u1eed d\u1ee5ng hoocmon t\u0103ng tr\u01b0\u1edfng, kh\u00f4ng d\u01b0 l\u01b0\u1ee3ng kh\u00e1ng sinh, thu\u1ed1c tr\u1eeb s\u00e2u v\u00e0 kh\u00f4ng d\u00f9ng ch\u1ea5t b\u1ea3o qu\u1ea3n. Ngu\u1ed3n s\u1eefa t\u01b0\u01a1i nguy\u00ean li\u1ec7u t\u1eeb c\u00e1c trang tr\u1ea1i \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n nhanh ch\u00f3ng \u0111\u1ebfn c\u00e1c nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn \u0111\u1ec3 gi\u1eef v\u1ecb th\u01a1m ngon v\u00e0 c\u00e1c ch\u1ea5t dinh d\u01b0\u1ee1ng t\u1eeb s\u1eefa trong c\u00e1c s\u1ea3n ph\u1ea9m.<\/p>\n<p class=\"Normal\">Ngo\u00e0i 13 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t s\u1eefa tr\u1ea3i d\u00e0i kh\u1eafp Vi\u1ec7t Nam, doanh nghi\u1ec7p c\u00f2n x\u00e2y d\u1ef1ng nh\u00e0 m\u00e1y s\u1eefa Angkor t\u1ea1i Campuchia (Vinamilk s\u1edf h\u1eefu 100%), n\u1eafm 22,8% c\u1ed5 ph\u1ea7n t\u1ea1i nh\u00e0 m\u00e1y s\u1eefa Miraka (New Zealand), s\u1edf h\u1eefu 100% c\u1ed5 ph\u1ea7n nh\u00e0 m\u00e1y Driftwood (M\u1ef9), \u0111\u1ea7u t\u01b0 c\u00f4ng ty con t\u1ea1i Ba Lan l\u00e0m c\u1eeda ng\u00f5 giao th\u01b0\u01a1ng t\u1ea1i ch\u00e2u \u00c2u v\u00e0 m\u1edf v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n t\u1ea1i Th\u00e1i Lan.<\/p>\n<table class=\"tplCaption\" border=\"0\" cellspacing=\"0\" cellpadding=\"2\" align=\"center\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/i-kinhdoanh.vnecdn.net\/2017\/08\/24\/24-8-201753-4550-1503551289.png\" alt=\"vinamilk-thuong-hieu-sua-tuoi-dan-dau-thi-truong-viet-nam-1\" data-natural-width=\"500\" data-width=\"500\" data-pwidth=\"500\" \/><\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"Image\">S\u1eefa t\u01b0\u01a1i Vinamilk 100% l\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"Normal\">S\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n c\u00f3 m\u1eb7t \u1edf h\u01a1n 40 n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi. Kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u t\u1eeb 30 tri\u1ec7u USD v\u00e0o n\u0103m 1998 \u0111\u00e3 l\u00ean g\u1ea7n 260 tri\u1ec7u USD n\u0103m 2016.<\/p>\n<p class=\"Normal\">Hai n\u0103m qua, doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1 v\u00e0 gia t\u0103ng th\u1ecb ph\u1ea7n t\u1ea1i Vi\u1ec7t Nam l\u1eabn n\u01b0\u1edbc ngo\u00e0i.<\/p>\n<p class=\"Normal\">C\u00f4ng ty \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed Forbes Vi\u1ec7t Nam b\u00ecnh ch\u1ecdn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam, tr\u1ecb gi\u00e1 1,7 t\u1ef7 USD.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ngu\u1ed3n nguy\u00ean li\u1ec7u d\u1ed3i d\u00e0o, ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap c\u00f4ng ty d\u1eabn \u0111\u1ea7u ng\u00e0nh h\u00e0ng s\u1eefa n\u01b0\u1edbc Vi\u1ec7t Nam \u1edf s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 v\u00e0 doanh thu, theo Nielsen. Theo th\u00f4ng tin t\u1eeb C\u00f4ng ty TNHH Nielsen Vi\u1ec7t Nam, s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i Vinamilk 100% \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng l\u1eabn doanh s\u1ed1 b\u00e1n ra trong  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":15582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52],"tags":[],"class_list":["post-15581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vinamilk - th\u01b0\u01a1ng hi\u1ec7u s\u1eefa t\u01b0\u01a1i d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vinamilk-thuong-hieu-sua-tuoi-dan-dau-thi-truong-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinamilk - th\u01b0\u01a1ng hi\u1ec7u s\u1eefa t\u01b0\u01a1i d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Ngu\u1ed3n nguy\u00ean li\u1ec7u d\u1ed3i d\u00e0o, ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap c\u00f4ng ty d\u1eabn \u0111\u1ea7u ng\u00e0nh h\u00e0ng s\u1eefa n\u01b0\u1edbc Vi\u1ec7t Nam \u1edf s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 v\u00e0 doanh thu, theo Nielsen. 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