{"id":16449,"date":"2017-09-11T14:18:27","date_gmt":"2017-09-11T07:18:27","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=16449"},"modified":"2017-09-11T14:18:27","modified_gmt":"2017-09-11T07:18:27","slug":"dinh-vi-thuong-hieu-chua-duoc-quan-tam","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/dinh-vi-thuong-hieu-chua-duoc-quan-tam\/","title":{"rendered":"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c quan t\u00e2m"},"content":{"rendered":"<p><strong>Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a c\u00e1c chuy\u00ean gia kinh t\u1ebf, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n xu\u1ea5t, kinh doanh, t\u1eebng b\u01b0\u1edbc chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n.<\/strong><\/p>\n<p>Tuy nhi\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u DN kh\u1edfi nghi\u1ec7p ch\u01b0a quan t\u00e2m v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<br \/>\n<strong>Kh\u00f4ng th\u1ec3 c\u1ea1nh tranh b\u1eb1ng c\u00e1c chi\u00eau tr\u00f2<\/strong><br \/>\nKh\u1edfi nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7 c\u00e1ch \u0111\u00e2y 10 n\u0103m, nh\u01b0ng kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf \u0111\u00e3 khi\u1ebfn c\u00f4ng ty c\u1ee7a Tr\u1ecbnh Xu\u00e2n \u0110\u1ea1i (qu\u1eadn H\u00e0 \u0110\u00f4ng, H\u00e0 N\u1ed9i) r\u01a1i v\u00e0o kh\u00f3 kh\u0103n d\u1eabn \u0111\u1ebfn ph\u00e1 s\u1ea3n. N\u0103m 2016, Tr\u1ecbnh Xu\u00e2n \u0110\u1ea1i ti\u1ebfp t\u1ee5c ch\u1ecdn m\u1ed9t h\u01b0\u1edbng \u0111i kh\u00e1c trong l\u0129nh v\u1ef1c du l\u1ecbch, l\u1eef h\u00e0nh v\u1edbi t\u00ean VietHome. Song, l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba (DNNVV), c\u00f4ng vi\u1ec7c kinh doanh ph\u00eda tr\u01b0\u1edbc c\u00f2n g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n do s\u1ee9c \u00e9p c\u1ea1nh tranh t\u1eeb c\u00e1c DN l\u1edbn. \u201cM\u1eb7c d\u00f9 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng hi\u1ec7n c\u00f4ng ty m\u1edbi tri\u1ec3n khai s\u01a1 b\u1ed9 \u1edf m\u1ee9c t\u1ef1 thi\u1ebft k\u1ebf v\u00e0 ch\u01b0a b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DN \u1edf trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf\u201d &#8211; \u0110\u1ea1i n\u00f3i. D\u1eabn l\u00fd do v\u1ec1 t\u00e0i ch\u00ednh h\u1ea1n h\u1eb9p, Tr\u1ecbnh Xu\u00e2n \u0110\u1ea1i cho r\u1eb1ng, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ch\u1ee7 tr\u01b0\u01a1ng d\u00e0i h\u1ea1n, kh\u00f4ng th\u1ec3 l\u00e0m m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u v\u00e0 ph\u1ea3i ch\u1ecdn th\u1eddi \u0111i\u1ec3m ph\u1ee7 h\u1ee3p v\u1edbi n\u1ed9i l\u1ef1c c\u1ee7a DN.<\/p>\n<p>T\u1eeb c\u00e2u chuy\u1ec7n n\u00e0y, theo c\u00e1c chuy\u00ean gia kinh t\u1ebf, nhi\u1ec1u DN Vi\u1ec7t Nam v\u1eabn ch\u01b0a quan t\u00e2m v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Theo Chuy\u00ean gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n t\u00edch V\u0169 Xu\u00e2n Tr\u01b0\u1eddng, \u1edf Vi\u1ec7t Nam ph\u1ea7n l\u1edbn l\u00e0 DNNVV n\u00ean ti\u1ec1m l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh c\u00f2n y\u1ebfu, ch\u01b0a s\u1eb5n l\u00f2ng cho vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u01a1i. V\u1ecb n\u00e0y c\u0169ng c\u1ea3nh b\u00e1o, n\u1ebfu kinh doanh theo ki\u1ec3u ch\u1ee5p gi\u1eadt, ng\u1eafn h\u1ea1n th\u00ec chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng \u0111\u1ea1t k\u1ebft qu\u1ea3 cao, th\u1eadm ch\u00ed s\u1ebd b\u1ecb lo\u1ea1i tr\u1eeb. \u201c\u0110\u00e3 qua r\u1ed3i quan ni\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 thi\u1ebft k\u1ebf m\u1ed9t logo, hay ghi m\u1ed9t nh\u00e3n hi\u1ec7u l\u00ean s\u1ea3n ph\u1ea9m. C\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp kh\u00f4ng ph\u1ea3i b\u1eb1ng chi\u00eau tr\u00f2 m\u00e0 c\u00e1i ch\u00ednh l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn bi\u1ebft ra s\u1ea3n ph\u1ea9m c\u1ee7a DN c\u00e0ng l\u00e2u, c\u00e0ng t\u1ed1t\u201d \u2013 \u00f4ng Tr\u01b0\u1eddng nh\u1ea5n m\u1ea1nh.<br \/>\n<strong>T\u00ecm \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><br \/>\nGi\u00e1m \u0111\u1ed1c C\u00f4ng ty Mibrand L\u1ea1i Ti\u1ebfn M\u1ea1nh chia s\u1ebb, \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, DN ph\u1ea3i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ee7 kh\u00e1c bi\u1ec7t, cu\u1ed1n h\u00fat v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, trong \u0111\u00f3 c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 th\u00e0nh c\u1ea1nh tranh. Tr\u01b0\u1edbc nh\u1eefng lo ng\u1ea1i v\u1ec1 chi ph\u00ed d\u00e0nh cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u00f4ng M\u1ea1nh cho r\u1eb1ng, b\u1ea3n th\u00e2n DN ph\u1ea3i n\u1ed7 l\u1ef1c trong vi\u1ec7c ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng\u2026 \u0110\u00e2y l\u00e0 nh\u1eefng vi\u1ec7c kh\u00f4ng t\u1ed1n ti\u1ec1n v\u00e0 c\u0169ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a DN. T\u1eeb c\u00e1ch l\u00e0m c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt, m\u1ed7i ng\u00e0y s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ra ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi v\u00e0 t\u1ed1t h\u01a1n, \u00f4ng M\u1ea1nh khuy\u1ebfn ngh\u1ecb \u0111\u00e2y l\u00e0 con \u0111\u01b0\u1eddng m\u00e0 DN Vi\u1ec7t Nam c\u1ea7n \u0111i theo. DN n\u00ean g\u00e1c v\u1ea5n \u0111\u1ec1 chi ph\u00ed sang m\u1ed9t b\u00ean v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ea1i ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, l\u00e0m sao kh\u00e1ch h\u00e0ng quay l\u1ea1i mua, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m gi\u00fap m\u00ecnh.<br \/>\nTrong khi \u0111\u00f3, theo \u00f4ng B\u00f9i Huy S\u01a1n &#8211; C\u1ee5c tr\u01b0\u1edfng C\u1ee5c X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), trong qu\u00e1 tr\u00ecnh h\u1ed9i nh\u1eadp, gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f4ng c\u1ee5 h\u1ebft s\u1ee9c quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a DN. \u00d4ng S\u01a1n c\u0169ng th\u00f4ng tin, c\u00e1c DN c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh cho t\u1eebng ng\u00e0nh h\u00e0ng v\u00e0 quy m\u00f4 t\u1eebng DN.<\/p>\n<table border=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td><em>Vi\u1ec7c n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh c\u1ee7a c\u00e1c DN c\u0169ng l\u00e0 c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia, g\u00f3p ph\u1ea7n x\u00fac ti\u1ebfn xu\u1ea5t kh\u1ea9u v\u00e0 h\u01a1n n\u1eefa l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia c\u1ee7a Vi\u1ec7t Nam ng\u00e0y c\u00e0ng v\u1eefng m\u1ea1nh tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/em><\/p>\n<p>\u00d4ng <strong>B\u00f9i Huy S\u01a1n<\/strong><\/p>\n<p>C\u1ee5c tr\u01b0\u1edfng C\u1ee5c X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a c\u00e1c chuy\u00ean gia kinh t\u1ebf, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n xu\u1ea5t, kinh doanh, t\u1eebng b\u01b0\u1edbc chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n. Tuy nhi\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u DN kh\u1edfi nghi\u1ec7p ch\u01b0a quan t\u00e2m v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y. Kh\u00f4ng  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":16451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50,52,54],"tags":[],"class_list":["post-16449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-doanh","category-thi-truong-ban-le","category-thi-truong-ban-si"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c quan t\u00e2m - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/dinh-vi-thuong-hieu-chua-duoc-quan-tam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c quan t\u00e2m - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a c\u00e1c chuy\u00ean gia kinh t\u1ebf, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n xu\u1ea5t, kinh doanh, t\u1eebng b\u01b0\u1edbc chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n. 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