<\/span><\/h3>\nN\u1ebfu b\u1ea1n \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing 5P th\u00ec \u0111\u00e2y l\u00e0 3 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ea7n quan t\u00e2m:<\/p>\n
1. B\u01b0\u1edbc ra kh\u1ecfi v\u00f9ng an to\u00e0n<\/strong><\/p>\nNhi\u1ec1u c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh marketing 4P truy\u1ec1n th\u1ed1ng trong nhi\u1ec1u th\u1eadp ni\u00ean, v\u00e0 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t b\u1eadc. Qu\u00e1 kh\u1ee9 \u0111\u1ea7y t\u1ef1 h\u00e0o n\u00e0y \u0111\u1eb7t ra cho h\u1ecd th\u1eed th\u00e1ch b\u01b0\u1edbc ra kh\u1ecfi v\u00f9ng an to\u00e0n \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi, \u0111\u1ed9c \u0111\u00e1o h\u01a1n cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00f4ng ty.<\/p>\n
Yoplait, th\u01b0\u01a1ng hi\u1ec7u yogurt to\u00e0n c\u1ea7u do “g\u00e3 kh\u1ed5ng l\u1ed3” General Mills s\u1edf h\u1eefu, l\u00e0 doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi c\u00e1ch th\u1ee9c d\u00f9ng c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. G\u1ea7n \u0111\u00e2y, Yoplait \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u1eed m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c. C\u1ee5 th\u1ec3, Yoplait tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c content marketing t\u1eadp trung v\u00e0o d\u00f2ng s\u1ea3n ph\u1ea9m yogurt truy\u1ec1n th\u1ed1ng, g\u1eafn li\u1ec1n v\u1edbi v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng, thay v\u00ec s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t.<\/p>\n
Trong chi\u1ebfn l\u01b0\u1ee3c marketing 5P, c\u00e1 nh\u00e2n h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i.<\/p>\n
Chi\u1ebfn d\u1ecbch n\u00e0y b\u1eaft \u0111\u1ea7u khi Yoplait nh\u1eadn ra ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng th\u1ea5y t\u1ef1 h\u00e0o khi s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn truy\u1ec1n th\u1ed1ng \u1ea9m th\u1ef1c \u0111\u1eb7c s\u1eafc c\u1ee7a t\u1eebng qu\u1ed1c gia – b\u1ea5t k\u1ec3 l\u00e0 d\u1ea7u olive c\u1ee7a \u00dd, hay yogurt c\u1ee7a Hy L\u1ea1p. T\u1ea1i ch\u00e2u \u00c2u, Ph\u00e1p l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia c\u00f3 l\u1ecbch s\u1eed s\u1ea3n xu\u1ea5t yogurt l\u00e2u \u0111\u1eddi. V\u00ec v\u1eady Yoplait \u0111\u00e3 t\u1ea1o ra d\u00f2ng s\u1ea3n ph\u1ea9m yogurt l\u00e0m theo c\u00e1ch truy\u1ec1n th\u1ed1ng c\u1ee7a Ph\u00e1p, \u0111\u1ef1ng trong l\u1ecd th\u1ee7y tinh v\u1edbi t\u00ean g\u1ecdi b\u1eb1ng ti\u1ebfng Ph\u00e1p. \u0110\u1ec3 gia t\u0103ng c\u1ea3m gi\u00e1c t\u1ef1 h\u00e0o c\u1ee7a ng\u01b0\u1eddi mua, d\u00f2ng s\u1ea3n ph\u1ea9m yogurt Ph\u00e1p “Oui” c\u1ee7a General Mills \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 l\u00e0 s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean, kh\u00f4ng c\u00f3 GMO, v\u1edbi danh s\u00e1ch nguy\u00ean li\u1ec7u r\u1ea5t \u0111\u01a1n gi\u1ea3n.<\/p>\n
M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing 5P l\u00e0 CVS Pharmacy, th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 thu\u1ed1c t\u00e2y thu\u1ed9c CVS Health.<\/p>\n
<\/div>\n
\u0110\u1eb7t m\u1ee5c ti\u00eau \u0111i xa h\u01a1n m\u00f4 h\u00ecnh b\u00e1n l\u1ebb thu\u1ea7n t\u00fay, CVS Pharmacy \u0111\u00e3 tri\u1ec3n khai k\u1ebf ho\u1ea1ch h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe. C\u1ee5 th\u1ec3, c\u00f4ng ty d\u01b0\u1ee3c n\u00e0y \u0111\u00e3 \u0111\u01b0a v\u00e0o nh\u00e0 thu\u1ed1c c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0: h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch s\u1ee9c kh\u1ecfe, thi\u1ebft b\u1ecb ghi nh\u1edb v\u00e0 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng u\u1ed1ng thu\u1ed1c \u0111\u00fang gi\u1edd. CVS c\u0169ng h\u1ee3p t\u00e1c v\u1edbi IBM Waston trong l\u0129nh v\u1ef1c AI \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi b\u1ec7nh c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn nh\u1eefng li\u1ec7u tr\u00ecnh ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t h\u01a1n.<\/p>\n
Nh\u1eefng s\u00e1ng ki\u1ebfn n\u00e0y v\u1eeba l\u00e0m kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m, s\u0103n s\u00f3c khi mua thu\u1ed1c, v\u1eeba gi\u00fap c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a h\u1ecd v\u1edbi d\u01b0\u1ee3c s\u0129. CVS \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eafc \u0111\u1ebfn trong su\u1ed1t qu\u00e1 tr\u00ecnh \u0111i\u1ec1u tr\u1ecb v\u00e0 h\u1ed3i ph\u1ee5c c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n
2. Th\u1eddi \u0111i\u1ec3m l\u00e0 t\u1ea5t c\u1ea3<\/strong><\/p>\nTrong chi\u1ebfn l\u01b0\u1ee3c marketing 5P, c\u00e1 nh\u00e2n h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i.<\/p>\n
Doanh nghi\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ho\u1eb7c g\u1eedi th\u00f4ng tin \u01b0u \u0111\u00e3i ch\u00ednh x\u00e1c v\u1edbi th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m. C\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7n c\u00f3 r\u1ea5t \u00edt c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c, trong \u0111\u00f3 c\u00f3 Hertz, h\u00e3ng cung c\u1ea5p d\u1ecbch v\u1ee5 xe h\u01a1i n\u1ed5i ti\u1ebfng.<\/p>\n
Chi\u1ebfn d\u1ecbch “Just in Time” (\u0110\u00fang l\u00fac) do Hertz ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 g\u1eedi c\u00e1c \u01b0u \u0111\u00e3i li\u00ean quan v\u00e0o ch\u00ednh x\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111ang c\u00e2n nh\u1eafc ra quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, b\u1ea5t k\u1ec3 qua k\u00eanh trung t\u00e2m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, qu\u1ea7y d\u1ecbch v\u1ee5 s\u00e2n bay, thi\u1ebft b\u1ecb c\u1ea7m tay ho\u1eb7c tr\u00ean website c\u1ee7a Hertz.<\/p>\n![\"\"](\"http:\/\/www.brandsvietnam.com\/upload\/forum2\/2018\/04\/15111Hertz_1522865226.jpg\")
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N\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec Hertz cho r\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb khi kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng ch\u00fang. M\u1ed7i kh\u00e1ch h\u00e0ng kh\u00f4ng d\u00f9ng \u01b0u \u0111\u00e3i l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i b\u1ecb b\u1ecf ph\u00ed.<\/p>\n
3. Chuy\u1ec3n h\u01b0\u1edbng t\u1eeb s\u1ea3n ph\u1ea9m sang platform<\/strong><\/p>\nY\u1ebfu t\u1ed1 th\u1ee9 3 \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c marketing 5P hi\u1ec7u qu\u1ea3 ch\u00ednh l\u00e0 doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n h\u01b0\u1edbng t\u01b0 duy t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m sang x\u00e2y d\u1ef1ng c\u00e1c platform.<\/p>\n
Thay v\u00ec ch\u1ec9 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m th\u1ec3 thao, Under Armour \u0111\u00e3 \u0111\u1eb7t m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i k\u1ebft n\u1ed1i nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch luy\u1ec7n t\u1eadp th\u1ec3 h\u00ecnh. N\u0103m 2015, c\u00f4ng ty n\u00e0y \u0111\u00e3 \u0111\u1ea7u t\u01b0 h\u01a1n 500 tri\u1ec7u USD \u0111\u1ec3 tri\u1ec3n khai hai d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch th\u00f4ng s\u1ed1 th\u1ec3 h\u00ecnh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb theo d\u00f5i th\u00f4ng tin th\u1ec3 h\u00ecnh l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n
Hai d\u1ecbch v\u1ee5 n\u00e0y c\u1ee7a Under Armour (\u0111\u1eb7t t\u1ea1i M\u1ef9 v\u00e0 ch\u00e2u \u00c2u), \u0111\u00e3 t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a 100 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. D\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c s\u1ebd d\u00f9ng \u0111\u1ec3 Under Armour k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c startup cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 li\u00ean quan \u0111\u1ebfn th\u1ec3 h\u00ecnh, nh\u01b0 c\u00f4ng ty ph\u00e1t tri\u1ec3n v\u00e0 t\u00edch h\u1ee3p c\u00e1c c\u1ea3m bi\u1ebfn, thi\u1ebft b\u1ecb ph\u00e2n t\u00edch sinh tr\u1eafc h\u1ecdc v\u00e0o qu\u1ea7n \u00e1o th\u1ec3 thao.<\/p>\n
CEO c\u1ee7a Under Armour – Kevin Plank cho bi\u1ebft: “C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n s\u1ea3n ph\u1ea9m cung c\u1ea5p s\u1ebd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai”.<\/p>\n
“C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n s\u1ea3n ph\u1ea9m cung c\u1ea5p s\u1ebd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai.”<\/p>\n
T\u01b0\u01a1ng t\u1ef1, nh\u00e0 s\u1ea3n xu\u1ea5t xe h\u01a1i BMW \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c \u0111\u1ec3 m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u1ecbnh v\u1ecb khi di chuy\u1ec3n tr\u00ean \u0111\u01b0\u1eddng, b\u1ea5t k\u1ec3 c\u00f3 s\u1eed d\u1ee5ng xe h\u01a1i c\u1ee7a h\u00e3ng hay kh\u00f4ng. C\u1ee5 th\u1ec3, BMW \u0111\u00e3 li\u00ean k\u1ebft kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn t\u1eeb d\u1ecbch v\u1ee5 cho thu\u00ea, chia s\u1ebb xe h\u01a1i, \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed7 xe, t\u00ecm tr\u1ea1m s\u1ea1c cho xe h\u01a1i \u0111i\u1ec7n l\u1eabn \u1ee9ng d\u1ee5ng \u0111\u1ecbnh v\u1ecb qua \u0111i\u1ec7n tho\u1ea1i.<\/p>\n
H\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u sau khi mua s\u1ea3n ph\u1ea9m, thay v\u00ec ch\u1ec9 tr\u1ea3 ti\u1ec1n m\u1ed9t l\u1ea7n r\u1ed3i th\u00f4i.<\/p>\n
<\/span>K\u1ebft<\/span><\/h3>\nNg\u00e0y nay, c\u00f4ng ngh\u1ec7 m\u1edf ra nhi\u1ec1u c\u00e1ch th\u1ee9c \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 li\u00ean t\u1ee5c c\u00e1c quy\u1ebft \u0111\u1ecbnh chi ti\u00eau c\u1ee7a m\u00ecnh. H\u1ecd s\u1ebd ch\u1ecdn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a b\u1ea3n th\u00e2n, v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n nhi\u1ec1u h\u01a1n \u0111\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n. V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u1ea7n tho\u00e1t kh\u1ecfi l\u1ed1i t\u01b0 duy gi\u1ea3m gi\u00e1 truy\u1ec1n th\u1ed1ng \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft n\u1ed1i h\u1eefu \u00edch, li\u00ean t\u1ee5c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n
*Ngu\u1ed3n:\u00a0brandsvietnam.com<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u0110\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc thay th\u1ebf chi\u1ebfn l\u01b0\u1ee3c marketing 4P truy\u1ec1n th\u1ed1ng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c 5P, t\u1eadp trung v\u00e0o y\u1ebfu t\u1ed1 g\u1eafn k\u1ebft v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, theo Business Harvard Review (HBR). Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea7u n\u0103m 2018, Kantar Retail nh\u1eadn th\u1ea5y c\u00f3 71% ng\u01b0\u1eddi tham …<\/p>\n","protected":false},"author":6,"featured_media":19143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-19140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-doanh"],"yoast_head":"\n
Marketing 5P - Chi\u1ebfn l\u01b0\u1ee3c c\u00e1c marketer c\u1ea7n c\u00e2n nh\u1eafc - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/marketing-5p-chien-luoc-cac-marketer-can-can-nhac\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 5P - Chi\u1ebfn l\u01b0\u1ee3c c\u00e1c marketer c\u1ea7n c\u00e2n nh\u1eafc - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"\u0110\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc thay th\u1ebf chi\u1ebfn l\u01b0\u1ee3c marketing 4P truy\u1ec1n th\u1ed1ng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c 5P, t\u1eadp trung v\u00e0o y\u1ebfu t\u1ed1 g\u1eafn k\u1ebft v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, theo Business Harvard Review (HBR). 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