{"id":20411,"date":"2018-11-14T10:30:33","date_gmt":"2018-11-14T03:30:33","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=20411"},"modified":"2018-11-25T12:12:26","modified_gmt":"2018-11-25T05:12:26","slug":"ban-hang-voi-gia-re-quen-di-hay-ban-nhieu-hang-voi-gia-cao","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/ban-hang-voi-gia-re-quen-di-hay-ban-nhieu-hang-voi-gia-cao\/","title":{"rendered":"B\u00e1n h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb? Qu\u00ean \u0111i, h\u00e3y b\u00e1n nhi\u1ec1u h\u00e0ng v\u1edbi gi\u00e1 cao"},"content":{"rendered":"

Ch\u00fang ta v\u1eabn th\u01b0\u1eddng nghe nguy\u00ean t\u1eafc kinh doanh “B\u00e1n nhi\u1ec1u v\u1edbi gi\u00e1 r\u1ebb”, v\u00e0 nguy\u00ean t\u1eafc n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, nh\u1eefng nh\u00e0 kinh doanh Do Th\u00e1i l\u1ea1i kh\u00f4ng cho r\u1eb1ng nh\u01b0 th\u1ebf – h\u1ecd cho r\u1eb1ng n\u00ean “B\u00e1n nhi\u1ec1u v\u1edbi gi\u00e1 cao”.<\/strong><\/p>\n

V\u00e0 hai c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb t\u1eeb m\u1ed9t \u00f4ng ch\u1ee7 c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o v\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00e1n s\u1eefa b\u00f2 d\u1ea1o sau \u0111\u00e2y s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng\u00a0ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng<\/a><\/span>\u00a0\u0111\u00e1ng h\u1ecdc h\u1ecfi. Th\u01b0\u01a1ng tr\u01b0\u1eddng l\u00e0 chi\u1ebfn tr\u01b0\u1eddng, \u0111\u00f4i khi \u0111\u1ec3 chi\u1ebfn th\u1eafng b\u1ea1n kh\u00f4ng c\u1ea7n d\u00f9ng \u0111\u1ebfn nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p kinh doanh “cao si\u00eau” g\u00ec \u0111\u00e2u, m\u00e0 ch\u1ec9 c\u1ea7n b\u1ea1n tinh \u00fd m\u1ed9t ch\u00fat th\u00f4i!<\/p>\n

C\u00e2u chuy\u1ec7n th\u1ee9 nh\u1ea5t<\/h2>\n

Chuy\u1ec7n k\u1ec3 r\u1eb1ng, m\u1ed9t c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o n\u1ecd do \u00f4ng Dane kinh doanh tr\u00ean khu ph\u1ed1 trung t\u00e2m t\u1ea1i m\u1ed9t th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a M\u1ef9. C\u1eeda h\u00e0ng kh\u00f4ng r\u1ed9ng l\u1eafm, n\u00ean \u00f4ng Dane quy\u1ebft \u0111\u1ecbnh m\u1eddi m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf th\u1eddi trang cao c\u1ea5p chuy\u00ean thi\u1ebft k\u1ebf nh\u1eefng m\u1eabu m\u00e3 qu\u1ea7n b\u00f2 \u0111\u1ed9c quy\u1ec1n cho c\u1eeda h\u00e0ng v\u1edbi nhi\u1ec1u k\u1ef3 v\u1ecdng s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng.<\/p>\n

\u00d4ng ch\u1ee7 \u0111\u1ec1 gi\u00e1 b\u00e1n 100 \u0111\u00f4 la cho m\u1ed7i chi\u1ebfc qu\u1ea7n – v\u1edbi gi\u00e1 n\u00e0y \u00f4ng ch\u1ec9 l\u00e3i r\u1ea5t \u00edt. \u00d4ng ngh\u0129 b\u1ee5ng v\u1edbi m\u1eabu m\u00e3 \u0111\u1eb9p, nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 ti\u1ebfng l\u1ea1i c\u00f3 gi\u00e1 th\u1ea5p nh\u01b0 th\u1ebf n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd b\u00e1n \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u h\u00e0ng. Tuy nhi\u00ean, c\u1eeda h\u00e0ng m\u1edf ra c\u1ea3 th\u00e1ng c\u0169ng ch\u1ec9 c\u00f3 v\u00e0i kh\u00e1ch.<\/p>\n

Th\u1ea5t v\u1ecdng, \u00f4ng Dane quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1 gi\u00e1 b\u00e1n gi\u1ea3m, c\u00f2n 80 \u0111\u00f4 la – v\u1eabn ch\u1eb3ng m\u1ea5y kh\u00e1ch h\u00e0ng h\u1ee9ng th\u00fa gh\u00e9 c\u1eeda h\u00e0ng \u00f4ng. M\u1ed9t tu\u1ea7n ti\u1ebfp di\u1ec5n t\u00ecnh h\u00ecnh v\u1eabn th\u1ebf, \u00f4ng quy\u1ebft \u0111\u1ecbnh b\u00e1n l\u1ed7 – 60 \u0111\u00f4 la \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Tuy v\u1eady, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0o mua c\u0169ng ch\u1eb3ng t\u0103ng \u0111\u01b0\u1ee3c bao nhi\u00eau.<\/p>\n

M\u1ed9t ng\u00e0y, trong l\u00fac \u0111ang ng\u1ed3i k\u00eau ca bu\u1ed3n ch\u00e1n, m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a \u00f4ng gh\u00e9 th\u0103m c\u1eeda h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t nh\u00e0 kinh doanh Do Th\u00e1i. Th\u1ea5y \u00f4ng ch\u1ee7 bu\u1ed3n phi\u1ec1n, ng\u01b0\u1eddi b\u1ea1n hi\u1ebfn k\u1ebf: “\u0110\u1ec3 t\u00f4i, \u0111\u01b0a b\u1ea3ng gi\u00e1 \u0111\u00e2y cho t\u00f4i<\/em>“. N\u00f3i r\u1ed3i, \u00f4ng l\u1ea5y b\u1ea3ng gi\u00e1 c\u1ee7a c\u1eeda h\u00e0ng ra, x\u00f3a \u0111i, vi\u1ebft l\u1ea1i: “C\u1eeda h\u00e0ng chuy\u00ean b\u00e1n nh\u1eefng m\u1eabu qu\u1ea7n b\u00f2 do nh\u00e0 thi\u1ebft k\u1ebf n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi. Gi\u00e1 400 \u0111\u00f4 la m\u1ed7i chi\u1ebfc<\/em>“. Chi\u1ebfc b\u1ea3ng \u0111\u01b0\u1ee3c treo l\u00ean ngo\u00e0i c\u1eeda h\u00e0ng.<\/p>\n

\u00d4ng ch\u1ee7 Dane lo l\u1eafng gi\u1eadt m\u00ecnh. Gi\u00e1 l\u1ed7 c\u00f2n ch\u01b0a b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, th\u00ec gi\u00e1 tr\u00ean tr\u1eddi n\u00e0y l\u1ea5y \u0111\u00e2u ra kh\u00e1ch. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 th\u1eadt kh\u00f4ng ng\u1edd. Nh\u1eefng ng\u00e0y ti\u1ebfp \u0111\u00f3, l\u01b0\u1ee3ng kh\u00e1ch v\u00e0o c\u1eeda h\u00e0ng \u0111\u00f4ng \u0111\u00fac kh\u00e1c th\u01b0\u1eddng, l\u01b0\u1ee3ng h\u00e0ng b\u00e1n ra ng\u00e0y c\u00e0ng l\u1edbn, g\u1ea5p ch\u1ee5c l\u1ea7n l\u01b0\u1ee3ng \u0111\u1ed3 \u00f4ng b\u00e1n \u0111\u01b0\u1ee3c c\u1ea3 th\u00e1ng qua.<\/p>\n

T\u1ea1i sao b\u00e1n r\u1ebb \u00edt kh\u00e1ch m\u00e0 \u0111\u1ec1 b\u1ea3ng gi\u00e1 cao l\u1ea1i \u0111\u00f4ng kh\u00e1ch? Ng\u01b0\u1eddi b\u1ea1n c\u1ee7a \u00f4ng \u0111\u00e3 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd mu\u1ed1n mua \u0111\u1ed3 hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi nh\u1eefng m\u00f3n \u0111\u1ed3 hi\u1ec7u, do nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf n\u1ed5i ti\u1ebfng l\u00e0m ra th\u00ec kh\u00f4ng th\u1ec3 c\u00f3 gi\u00e1 th\u1ea5p, d\u00f9 \u0111\u00f3 l\u00e0 gi\u00e1 c\u1eeda h\u00e0ng ch\u1ea5p nh\u1eadn b\u00e1n ra \u0111\u1ec3 h\u00fat kh\u00e1ch. Nh\u1eefng ng\u01b0\u1eddi th\u00edch ti\u00eau th\u1ee5 nh\u1eefng m\u1eabu m\u1edbi, n\u1ed5i ti\u1ebfng ch\u00ednh l\u00e0 nh\u1eefng gi\u1edbi ti\u00eau d\u00f9ng \u0111\u1eb3ng c\u1ea5p, h\u1ecd s\u1eb5n s\u00e0ng b\u1ecf ra gi\u00e1 l\u1edbn cho nh\u1eefng m\u1eb7t h\u00e0ng hi\u1ec7u. Do v\u1eady, vi\u1ec7c gi\u00e1 th\u1ea5p \u0111\u1ed3ng ngh\u0129a v\u1edbi suy ngh\u0129 “h\u00e0ng nh\u00e1i, h\u00e0ng d\u1edfm” d\u00f9 \u0111\u00f3 ho\u00e0n to\u00e0n l\u00e0 “h\u00e0ng x\u1ecbn”.<\/p>\n

Ng\u01b0\u1eddi Do Th\u00e1i th\u01b0\u1eddng cho r\u1eb1ng, trong kinh doanh t\u1ea1i sao kh\u00f4ng \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p kinh doanh linh ho\u1ea1t, d\u00f9ng th\u01b0\u1ee3ng s\u00e1ch m\u00e0 l\u1ea1i d\u00f9ng ph\u01b0\u01a1ng \u00e1n h\u1ea1 s\u00e1ch?<\/strong><\/em> Th\u01b0\u1ee3ng s\u00e1ch b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e3i b\u1eb1ng 3 s\u1ea3n ph\u1ea9m th\u00ec sao kh\u00f4ng \u00e1p d\u1ee5ng, v\u1eeba gi\u1ea3m chi ph\u00ed, l\u1ea1i \u1ed5n \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng tr\u00e0n lan l\u00e0m b\u00e3o h\u00f2a th\u1ecb tr\u01b0\u1eddng. N\u1ebfu \u0111\u1ee7 r\u1ebb \u0111\u1ec3 ai c\u0169ng d\u00f9ng \u0111\u01b0\u1ee3c h\u00e0ng hi\u1ec7u, th\u00ec \u0111\u00e2u c\u00f2n danh t\u00ednh v\u00e0 \u0111\u1eb3ng c\u1ea5p h\u00e0ng hi\u1ec7u. Nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng hi\u1ec7u – l\u00e0 nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n m\u00ecnh \u1edf m\u1ed9t \u0111\u1eb3ng c\u1ea5p kh\u00e1c.<\/p>\n

C\u00e2u chuy\u1ec7n th\u1ee9 hai<\/h2>\n

V\u00e0 ti\u1ebfp theo c\u0169ng l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 b\u00e1n h\u00e0ng – c\u00e2u chuy\u1ec7n v\u1ec1 ng\u01b0\u1eddi b\u00e1n s\u1eefa b\u00f2 d\u1ea1o. Ng\u01b0\u1eddi b\u00e1n s\u1eefa b\u00f2 d\u1ea1o c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c b\u1edfi nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng h\u1ecdc h\u1ebft c\u1ea5p 3, nh\u01b0ng nhi\u1ec1u b\u00ed quy\u1ebft b\u00e1n h\u00e0ng m\u00e0 h\u1ecd \u00e1p d\u1ee5ng, gi\u1edbi kinh doanh \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ecdc qua nh\u01b0ng ch\u01b0a ch\u1eafc l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

Trong khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi b\u00e1n\u00a0s\u1eefa b\u00f2 d\u1ea1o\u00a0d\u00f9 ch\u01b0a h\u1ecdc qua bao gi\u1edd nh\u01b0ng h\u1ecd th\u1ef1c h\u00e0nh r\u1ea5t th\u00e0nh c\u00f4ng v\u00e0 r\u1ea5t b\u00e0i b\u1ea3n.<\/p>\n\"nghe-thuat-ban-hang\"\n

Chuy\u1ec7n \u0111\u1ea1i \u00fd r\u1eb1ng, c\u00f3 m\u1ed9t ng\u01b0\u1eddi chuy\u00ean \u0111i b\u00e1n s\u1eefa b\u00f2 d\u1ea1o m\u1ed7i s\u00e1ng \u1edf th\u1ecb tr\u1ea5n n\u1ecd. M\u1ed9t l\u1ea7n, c\u00f3 v\u1ecb kh\u00e1ch \u0111i ngang, g\u1eb7p\u00a0g\u00e1nh h\u00e0ng\u00a0s\u1eefa b\u00f2 \u1edf ven \u0111\u01b0\u1eddng, anh ti\u1ebfn \u0111\u1ebfn v\u00e0 h\u1ecfi gi\u00e1.<\/p>\n

Ng\u01b0\u1eddi b\u00e1n s\u1eefa tr\u1ea3 l\u1eddi: “1 chai 3 \u0111\u1ed3ng, 3 chai 10 \u0111\u1ed3ng”<\/em>.<\/p>\n

Ng\u01b0\u1eddi kh\u00e1ch kh\u00f4ng n\u00f3i g\u00ec, nhanh tay l\u1ea5y trong t\u00fai ra 3 \u0111\u1ed3ng \u0111\u1ec3 mua 1 chai, r\u1ed3i mua th\u00e0nh 3 l\u1ea7n. Mua xong anh ta r\u1ea5t \u0111\u1eafc \u00fd c\u01b0\u1eddi l\u1edbn n\u00f3i v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng rong: \u201c\u00d4ng c\u00f3 th\u1ea5y kh\u00f4ng, t\u00f4i ch\u1ec9 tr\u1ea3 9 \u0111\u1ed3ng \u0111\u00e3 mua \u0111\u01b0\u1ee3c 3 chai s\u1eefa!\u201d<\/em><\/p>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng rong kh\u00f4ng n\u00f3i g\u00ec, ch\u1ec9 m\u1ec9m c\u01b0\u1eddi v\u00e0 th\u1ea7m ngh\u0129: “Hay th\u1eadt! T\u1eeb khi \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p t\u00ednh gi\u00e1 n\u00e0y, ch\u1ec9 m\u1ed9t tho\u00e1ng m\u00ecnh \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 3 chai s\u1eefa”<\/em>.<\/p>\n

Kinh doanh ch\u00ednh l\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 s\u00e1ng t\u1ea1o cho m\u00ecnh ph\u01b0\u01a1ng th\u1ee9c k\u00edch th\u00edch ti\u00eau th\u1ee5 \u0111\u1ed9c \u0111\u00e1o.<\/i><\/strong><\/p>\n

Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd ph\u1ea3n b\u00e1c l\u1ea1i c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t trong nh\u1eefng b\u00e0i h\u1ecdc cho d\u00e2n sale n\u00e0y. Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng r\u1ea5t \u00edt ng\u01b0\u1eddi \u201cr\u1ea3nh r\u1ed7i\u201d \u0111\u1ec3 b\u1ecf ra 3 l\u1ea7n, m\u1ed7i l\u1ea7n 3 \u0111\u1ed3ng \u0111\u1ec3 mua 3 chai s\u1eefa r\u1ed3i \u0111\u1eafc \u00fd c\u01b0\u1eddi nh\u01b0 ng\u01b0\u1eddi kh\u00e1ch kia.<\/p>\n

D\u1eabu bi\u1ebft \u0111\u00e2y c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 cho m\u1ed9t phong c\u00e1ch b\u00e1n h\u00e0ng, nh\u01b0ng ch\u1eafc ch\u1eafn nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd b\u1ea3o r\u1eb1ng, ng\u01b0\u1eddi mua, khi mu\u1ed1n mua 3 chai s\u1ebd \u201ctr\u1ea3 gi\u00e1\u201d 3 chai 9 \u0111\u1ed3ng cho ng\u01b0\u1eddi b\u00e1n cho nhanh, v\u00e0 d\u00f9 g\u00ec ng\u01b0\u1eddi b\u00e1n c\u0169ng \u0111\u00e3 mu\u1ed1n thu v\u1ec1 \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 n\u00e0y n\u00ean ch\u1eafc ch\u1eafn s\u1ebd g\u1eadt \u0111\u1ea7u.<\/p>\n

B\u1ea1n th\u1ea5y \u0111\u00f3, ch\u1ec9 v\u1edbi 1 m\u1eb9o b\u00e1n h\u00e0ng nh\u1ecf th\u00f4i m\u00e0 ng\u01b0\u1eddi b\u00e1n s\u1eefa v\u1eeba c\u00f3 l\u1ee3i th\u1ebf b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng l\u1ea1i thu \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n nh\u01b0 mong mu\u1ed1n, quan tr\u1ecdng l\u00e0\u00a0c\u00f2n t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m vui cho kh\u00e1ch h\u00e0ng n\u1eefa, \u0111\u00e2y m\u1edbi l\u00e0 s\u1ed1 l\u00e3i cao nh\u1ea5t. V\u00e0, c\u00f3 khi ch\u00ednh v\u1ecb kh\u00e1ch n\u00e0y v\u1ec1 nh\u00e0 k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n “h\u00e0i h\u01b0\u1edbc” n\u00e0y v\u1edbi b\u00e0 h\u00e0ng x\u00f3m, kh\u00f4ng l\u00e2u sau b\u00e0 h\u00e0ng x\u00f3m c\u0169ng s\u1ebd ra x\u00e1ch v\u1ec1 m\u1ea5y chai s\u1eefa cho b\u1ecdn tr\u1ebb nh\u00e0 b\u00e0…<\/p>\n

T\u1ed5ng h\u1ee3p<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u00fang ta v\u1eabn th\u01b0\u1eddng nghe nguy\u00ean t\u1eafc kinh doanh “B\u00e1n nhi\u1ec1u v\u1edbi gi\u00e1 r\u1ebb”, v\u00e0 nguy\u00ean t\u1eafc n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, nh\u1eefng nh\u00e0 kinh doanh Do Th\u00e1i l\u1ea1i kh\u00f4ng cho r\u1eb1ng nh\u01b0 th\u1ebf – h\u1ecd cho r\u1eb1ng n\u00ean “B\u00e1n nhi\u1ec1u v\u1edbi gi\u00e1 cao”. V\u00e0 hai c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb t\u1eeb …<\/p>\n","protected":false},"author":3,"featured_media":20424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,50],"tags":[],"class_list":["post-20411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-kinh-doanh"],"yoast_head":"\nB\u00e1n h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb? 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