{"id":2079,"date":"2019-10-15T15:00:59","date_gmt":"2019-10-15T08:00:59","guid":{"rendered":"http:\/\/thitruongsi.com\/kinh-nghiem\/?p=2079"},"modified":"2019-10-15T16:02:54","modified_gmt":"2019-10-15T09:02:54","slug":"goi-y-3-meo-dinh-gia-hieu-ung-chim-moi-giup-tang-ngay-50-doanh-thu","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/goi-y-3-meo-dinh-gia-hieu-ung-chim-moi-giup-tang-ngay-50-doanh-thu\/","title":{"rendered":"3 M\u1eb9o \u0111\u1ecbnh gi\u00e1 “Hi\u1ec7u \u1ee9ng chim m\u1ed3i” gi\u00fap doanh thu t\u0103ng \u0111\u1ebfn 50%"},"content":{"rendered":"

Trong kinh doanh, kh\u00f4ng ph\u1ea3i c\u1ee9 \u0111\u1ecbnh gi\u00e1 “tr\u00ean tr\u1eddi” l\u00e0 doanh thu c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean v\u00f9n v\u1ee5t. M\u00e0 \u0111\u00f4i khi, m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ecbnh gi\u00e1 nho nh\u1ecf s\u1ebd l\u00e0 b\u00ed quy\u1ebft gi\u00fap b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng<\/a><\/span> \u0111\u1ea5y! 3 m\u1eb9o \u0111\u1ecbnh gi\u00e1 “Hi\u1ec7u \u1ee9ng chim m\u1ed3i” m\u00e0 Thitruongsi.com<\/a><\/span> s\u1eafp chia s\u1ebb sau \u0111\u00e2y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho m\u1ecdi s\u1ea3n ph\u1ea9m nh\u01b0 th\u1eddi trang, gi\u00e0y d\u00e9p, m\u1ef9 ph\u1ea9m, v.v… C\u00e1c b\u1ea1n tham kh\u1ea3o nh\u00e9!<\/strong><\/p>\n

1. T\u1ea1o cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i l\u1ef1a ch\u1ecdn<\/h1>\n

M\u1ed9t s\u00e1ng cu\u1ed1i tu\u1ea7n \u0111\u1eb9p tr\u1eddi b\u1ea1n ra si\u00eau th\u1ecb mua lo\u1ea1i bia m\u00e0 b\u1ea1n y\u00eau th\u00edch. H\u00e3y \u0111\u1eebng ng\u1ea1c nhi\u00ean khi tr\u00ean k\u1ec7 h\u00e0ng b\u00e0y 2 lo\u1ea1i: m\u1ed9t lo\u1ea1i k\u00e9t 12 lon v\u1edbi gi\u00e1 17 usd v\u00e0 lo\u1ea1i k\u00e9t l\u1edbn 18 lon v\u1edbi gi\u00e1 18 usd.<\/p>\n

\u0110\u01b0\u01a1ng nhi\u00ean nh\u01b0 bao nhi\u00eau ng\u01b0\u1eddi, b\u1ea1n s\u1ebd l\u1ea5y ngay lo\u1ea1i 18 lon v\u00e0 t\u1ef1 nh\u1ee7 may m\u00e0 m\u00ecnh nh\u00ecn k\u1ef9, kh\u00f4ng l\u00e0 b\u1ecb mua \u0111\u1eaft khi l\u1ea5y k\u00e9t nh\u1ecf.<\/p>\n

Ch\u1ec9 v\u1edbi vi\u1ec7c \u0111\u1eb7t m\u1ed9t ki\u1ec7n h\u00e0ng \u0111\u1eaft h\u01a1n c\u00f9ng lo\u1ea1i, ch\u1ec9 l\u00e0 kh\u00e1c k\u00edch c\u1ee1, doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng g\u1ea5p r\u01b0\u1ee1i l\u01b0\u1ee3ng h\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c (12 lon so v\u1edbi 18 lon), v\u00e0 n\u1ebfu \u0111\u1ec3 \u00fd k\u1ef9, ch\u1eafc ch\u1eafn lo\u1ea1i 12 lon ch\u1ec9 l\u00e0 \u201cgi\u00e1 m\u1ed3i\u201d \u0111\u1ec3 b\u1ea1n th\u1ea5y lo\u1ea1i 18 lon gi\u00e1 r\u1ebb.<\/p>\n

T\u1ea1o cho kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i l\u1ef1a ch\u1ecdn, th\u00ec d\u00f9 b\u1ecf ra nhi\u1ec1u h\u01a1n, mua nhi\u1ec1u h\u01a1n t\u00ed kh\u00e1ch h\u00e0ng c\u0169ng lu\u00f4n vui v\u1ebb b\u1edfi m\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn theo \u00fd m\u00ecnh, \u0111\u01b0\u1ee3c mua r\u1ebb…<\/p>\n\"hieu-ung-chim-moi-3\"\n

(H\u00ecnh minh h\u1ecda)<\/em><\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 chi\u00eau lu\u00f4n \u0111\u01b0\u1ee3c h\u00e3ng \u0111\u1ed3 \u0103n nhanh \u00e1p d\u1ee5ng. Khi b\u1ea1n g\u1ecdi m\u1ed9t m\u00f3n \u0111\u1ed3 \u0103n nhanh, bao gi\u1edd nh\u00e2n vi\u00ean c\u0169ng \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn gi\u1eefa vi\u1ec7c b\u1ecf th\u00eam 1 \u0111\u1ed3ng \u0111\u1ec3 \u0111\u01b0\u1ee3c ly n\u01b0\u1edbc l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u ho\u1eb7c kh\u00f4ng, v\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u1ea7u nh\u01b0 \u0111\u1ec1u ch\u1ea5p nh\u1eadn b\u1ecf th\u00eam m\u1ed9t \u0111\u1ed3ng \u0111\u1ec3 \u0111\u01b0\u1ee3c ly l\u1edbn, r\u1ebb h\u01a1n.<\/p>\n

2. Con s\u1ed1 100 “th\u1ea7n th\u00e1nh”<\/h1>\n

Quy lu\u1eadt 100 l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng quy lu\u1eadt \u0111\u1ecbnh gi\u00e1 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong b\u00e1n l\u1ebb. Quy lu\u1eadt n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n, khi \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 th\u00ec:<\/p>\n

\u2013 Ni\u00eam y\u1ebft ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 d\u01b0\u1edbi d\u1ea1ng % n\u1ebfu gi\u00e1 s\u1ea3n ph\u1ea9m nh\u1ecf h\u01a1n 100 (\u0111\u1ed1i v\u1edbi Vi\u1ec7t Nam l\u00e0 nh\u1ecf h\u01a1n 100.000 \u0111\u1ed3ng).<\/p>\n

\u2013 Ni\u00eam y\u1ebft ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 d\u01b0\u1edbi d\u1ea1ng ti\u1ec1n n\u1ebfu gi\u00e1 s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n 100.<\/p>\n

Khi \u00e1p d\u1ee5ng theo quy t\u1eafc n\u00e0y, m\u1ee9c gi\u00e1 gi\u1ea3m s\u1ebd tr\u00f4ng \u1ea5n t\u01b0\u1ee3ng h\u01a1n. V\u00ed d\u1ee5:<\/p>\n

\u2013 M\u1ed9t chi\u1ebfc \u00e1o thun gi\u00e1 70.000 \u0111\u1ed3ng khi n\u00f3i gi\u1ea3m gi\u00e1 30% s\u1ebd \u1ea5n t\u01b0\u1ee3ng h\u01a1n l\u00e0 gi\u1ea3m 21.000 \u0111\u1ed3ng, m\u1eb7c d\u00f9 hai con s\u1ed1 n\u00e0y l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/p>\n

\u2013 M\u1ed9t chi\u1ebfc m\u00e1y t\u00ednh 10.000.000 \u0111\u1ed3ng khi n\u00f3i gi\u1ea3m gi\u00e1 l\u00e0 1.300.000 \u0111\u1ed3ng s\u1ebd \u1ea5n t\u01b0\u1ee3ng h\u01a1n h\u1eb3n l\u00e0 gi\u1ea3m 13% d\u00f9 r\u00f5 r\u00e0ng c\u1ea3 hai ho\u00e0n to\u00e0n b\u1eb1ng nhau.<\/p>\n\"hieu-ung-chim-moi-2\"\n

(H\u00ecnh minh h\u1ecda)<\/em><\/p>\n

Con ng\u01b0\u1eddi \u00edt khi \u0111\u1ec3 \u00fd t\u1edbi \u0111\u01a1n v\u1ecb v\u00e0 th\u01b0\u1eddng ch\u1ec9 ch\u00fa \u00fd v\u00e0o con s\u1ed1. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do nh\u1eefng con s\u1ed1 gi\u1ea3m gi\u00e1 qu\u00e1 kh\u00f3 t\u00ednh to\u00e1n v\u00e0 ch\u00fang ta m\u1eb7c \u0111\u1ecbnh b\u1ecf qua lu\u00f4n c\u00f4ng vi\u1ec7c ph\u1ee9c t\u1ea1p n\u00e0y. N\u1ebfu ch\u1ecbu kh\u00f3 quan s\u00e1t, b\u1ea1n s\u1ebd th\u1ea5y r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111ang \u00e1p d\u1ee5ng tri\u1ec7t \u0111\u1ec3 quy lu\u1eadt 100. C\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p lu\u00f4n gi\u1ea3m theo ph\u1ea7n tr\u0103m, c\u00f2n c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 cao th\u00ec l\u1ea1i t\u1eadp trung v\u00e0o s\u1ed1 ti\u1ec1n th\u1ef1c gi\u1ea3m.<\/p>\n

3. Th\u00eam v\u00e0o m\u1ed9t l\u1ef1a ch\u1ecdn th\u1ee9 3 k\u00e9m h\u1ea5p d\u1eabn<\/h1>\n

Gi\u00e1o s\u01b0 Dan Ariely \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t th\u00ed nghi\u1ec7m v\u1ec1 s\u1ef1 ch\u1ecdn mua c\u00e1c \u1ea5n ph\u1ea9m c\u1ee7a t\u1edd Economist tr\u00ean nh\u00f3m 100\u00a0sinh vi\u00ean c\u1ee7a tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc MIT.<\/p>\n

B\u1ea3ng ni\u00eam y\u1ebft gi\u00e1 c\u1ee7a t\u1edd b\u00e1o Economist \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0:<\/p>\n

_ \u1ea4n ph\u1ea9m b\u00e1o web \u2013 $59<\/p>\n

_ \u1ea4n ph\u1ea9m b\u00e1o in \u2013 $125<\/p>\n

_ \u1ea4n ph\u1ea9m b\u00e1o web v\u00e0 in \u2013 $125<\/p>\n

Ch\u1eafc ch\u1eafn ai c\u0169ng s\u1ebd ch\u1ecdn l\u1ef1a ch\u1ecdn cu\u1ed1i c\u00f9ng, v\u00e0 k\u1ebft qu\u1ea3 nh\u01b0 sau:<\/p>\n

_ \u1ea4n ph\u1ea9m b\u00e1o web \u2013 $59 (16 sinh vi\u00ean)<\/p>\n

_ \u1ea4n ph\u1ea9m b\u00e1o in \u2013 $125 (0 sinh vi\u00ean)<\/p>\n

_ \u1ea4n ph\u1ea9m b\u00e1o web v\u00e0 in \u2013$125 (84 sinh vi\u00ean)<\/p>\n

T\u1ed5ng doanh thu: $11,444<\/p>\n

Sau \u0111\u00f3, l\u1ef1a ch\u1ecdn th\u1ee9 2 \u0111\u01b0\u1ee3c g\u1ee1 \u0111i v\u00e0 th\u1eed nghi\u1ec7m tr\u00ean m\u1ed9t nh\u00f3m sinh vi\u00ean kh\u00e1c v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, k\u1ebft qu\u1ea3 nh\u01b0 sau:<\/p>\n

_ \u1ea4n ph\u1ea9m b\u00e1o web \u2013 $59 (68 sinh vi\u00ean)<\/p>\n

_ \u1ea4n ph\u1ea9m b\u00e1o web v\u00e0 in \u2013 $125 (32 sinh vi\u00ean)<\/p>\n

T\u1ed5ng doanh thu: $8,012<\/p>\n

C\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t l\u00ean \u0111\u1ebfn 30% tr\u00ean t\u1ed5ng doanh thu khi s\u1eed d\u1ee5ng \u201chi\u1ec7u \u1ee9ng chim m\u1ed3i\u201d. Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh gi\u1eefa hai l\u1ef1a ch\u1ecdn khi c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn th\u1ee9 ba \u00edt h\u1ea5p d\u1eabn h\u01a1n xu\u1ea5t hi\u1ec7n.<\/p>\n\"hieu-ung-chim-moi-1\"\n

(H\u00ecnh minh h\u1ecda)<\/em><\/p>\n

H\u00e3y \u00e1p d\u1ee5ng ngay 3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u00ean \u0111\u00e2y cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 ki\u1ec3m ch\u1ee9ng hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i. Ch\u00fac c\u00e1c b\u1ea1n \u201cm\u1ed3i\u201d kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng nh\u00e9!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong kinh doanh, kh\u00f4ng ph\u1ea3i c\u1ee9 \u0111\u1ecbnh gi\u00e1 “tr\u00ean tr\u1eddi” l\u00e0 doanh thu c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean v\u00f9n v\u1ee5t. M\u00e0 \u0111\u00f4i khi m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ecbnh gi\u00e1 nho nh\u1ecf s\u1ebd l\u00e0 ch\u00eca kh\u00f3a gi\u00fap b\u1ea1n gia t\u0103ng doanh thu \u0111\u00e1ng k\u1ec3. 3 m\u1eb9o \u0111\u1ecbnh gi\u00e1 “Hi\u1ec7u \u1ee9ng chim m\u1ed3i” m\u00e0 Thitruongsi.com s\u1eafp chia s\u1ebb sau \u0111\u00e2y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho m\u1ecdi s\u1ea3n ph\u1ea9m nh\u01b0 th\u1eddi trang, gi\u00e0y d\u00e9p, m\u1ef9 ph\u1ea9m, v.v… C\u00e1c b\u1ea1n tham kh\u1ea3o nh\u00e9!<\/p>\n","protected":false},"author":3,"featured_media":20933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[120,119,122,118,121],"class_list":["post-2079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","tag-gia-re","tag-hieu-ung-chim-moi","tag-lua-chon-mua-hang","tag-meo-dinh-gia","tag-tang-doanh-thu"],"yoast_head":"\n3 M\u1eb9o \u0111\u1ecbnh gi\u00e1 "Hi\u1ec7u \u1ee9ng chim m\u1ed3i" gi\u00fap t\u0103ng ngay 50% doanh thu<\/title>\n<meta name=\"description\" content=\"3 m\u1eb9o \u0111\u1ecbnh gi\u00e1 "Hi\u1ec7u \u1ee9ng chim m\u1ed3i" m\u00e0 TTS s\u1eafp chia s\u1ebb sau \u0111\u00e2y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho m\u1ecdi s\u1ea3n ph\u1ea9m nh\u01b0 th\u1eddi trang, gi\u00e0y d\u00e9p, m\u1ef9 ph\u1ea9m, v.v...\" \/>\n<meta name=\"robots\" content=\"index, follow, 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