{"id":21023,"date":"2019-01-25T16:27:53","date_gmt":"2019-01-25T09:27:53","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=21023"},"modified":"2019-04-19T17:23:42","modified_gmt":"2019-04-19T10:23:42","slug":"the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/","title":{"rendered":"Th\u1ebf h\u1ec7 Z c\u00f3 th\u00f3i quen mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o? Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n bi\u1ebft nh\u1eefng g\u00ec \u0111\u1ec3 &#8216;chinh ph\u1ee5c&#8217; h\u1ecd?"},"content":{"rendered":"<p><strong>Th\u1ebf h\u1ec7 Z c\u00f3 th\u00f3i quen mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o?\u00a0\u0110\u1ec3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y, vi\u1ec7c th\u1ea5u hi\u1ec3u ph\u1ea3n \u1ee9ng c\u1ee7a Th\u1ebf h\u1ec7 Z v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, nh\u1eefng \u0111i\u1ec1u h\u1ecd mong mu\u1ed1n c\u0169ng nh\u01b0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p n\u00ean th\u1ef1c s\u1ef1 quan t\u00e2m<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">M\u1ee5c l\u1ee5c b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/#1_It_trung_thanh_it_niem_tin_vao_thuong_hieu\" title=\"1. \u00cdt trung th\u00e0nh, \u00edt ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u\">1. \u00cdt trung th\u00e0nh, \u00edt ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/#2_Voi_The_he_Z_%E2%80%93_moi_thu_phai_luon_%E2%80%9Cavailable%E2%80%9D\" title=\"2. V\u1edbi Th\u1ebf h\u1ec7 Z &#8211; m\u1ecdi th\u1ee9 ph\u1ea3i lu\u00f4n \u201cavailable\u201d\">2. V\u1edbi Th\u1ebf h\u1ec7 Z &#8211; m\u1ecdi th\u1ee9 ph\u1ea3i lu\u00f4n \u201cavailable\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/#3_30_giay_quang_cao_%E2%80%93_30_phut_lang_nghe\" title=\"3. 30 gi\u00e2y qu\u1ea3ng c\u00e1o &#8211; 30 ph\u00fat l\u1eafng nghe\">3. 30 gi\u00e2y qu\u1ea3ng c\u00e1o &#8211; 30 ph\u00fat l\u1eafng nghe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/#4_Trong_co_ve_dat_tien\" title=\"4. Tr\u00f4ng c\u00f3 v\u1ebb \u0111\u1eaft ti\u1ec1n\">4. Tr\u00f4ng c\u00f3 v\u1ebb \u0111\u1eaft ti\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/#5_Co_%E2%80%9Cgu%E2%80%9D_thoi_trang_va_an_uong\" title=\"5. C\u00f3 \u201cgu\u201d th\u1eddi trang v\u00e0 \u0103n u\u1ed1ng\">5. C\u00f3 \u201cgu\u201d th\u1eddi trang v\u00e0 \u0103n u\u1ed1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/#6_The_he_Z_thanh_toan_cung_rat_khac\" title=\"6. Th\u1ebf h\u1ec7 Z thanh to\u00e1n c\u0169ng r\u1ea5t kh\u00e1c\">6. Th\u1ebf h\u1ec7 Z thanh to\u00e1n c\u0169ng r\u1ea5t kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/#7_Co_%E2%80%93_creation\" title=\"7. Co &#8211; creation\">7. Co &#8211; creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/#8_Emoji\" title=\"8. Emoji\">8. Emoji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/#9_Thau_hieu_va_chan_thanh\" title=\"9. Th\u1ea5u hi\u1ec3u v\u00e0 ch\u00e2n th\u00e0nh\">9. Th\u1ea5u hi\u1ec3u v\u00e0 ch\u00e2n th\u00e0nh<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Nh\u1eafc \u0111\u1ebfn th\u1ebf h\u1ec7 X, nh\u1eefng ng\u01b0\u1eddi sinh n\u0103m 1965-1981, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u1ecd n\u1eb1m \u1edf s\u1ef1 ti\u1ebft ki\u1ec7m v\u00e0 gi\u1ea3n d\u1ecb. Th\u1ebf h\u1ec7 Y hay Millenials, nh\u1eefng ng\u01b0\u1eddi sinh n\u0103m 1982-1996, h\u01a1i m\u00e2u thu\u1eabn, s\u00e0nh \u0111i\u1ec7u v\u00e0 gi\u1ecfi c\u00f4ng ngh\u1ec7.<\/p>\n<p>Kho\u1ea3ng 15 \u0111\u1ebfn 20 n\u0103m, th\u1ebf gi\u1edbi l\u1ea1i \u0111\u00f3n ch\u00e0o nh\u1eefng l\u1edbp ng\u01b0\u1eddi m\u1edbi v\u1edbi \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng kh\u00e1c bi\u1ec7t, g\u1ea7n nh\u1ea5t l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n giao th\u1ebf h\u1ec7 m\u1edbi mang t\u00ean Z. Sinh ra t\u1eeb n\u1eeda cu\u1ed1i nh\u1eefng n\u0103m 90 \u0111\u1ebfn gi\u1eefa nh\u1eefng n\u0103m 2000, th\u1ebf h\u1ec7 Z l\u1edbn l\u00ean trong Internet, ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng th\u00f4ng tin to\u00e0n c\u1ea7u, k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm ch\u1ec9 th\u00f4ng qua chi\u1ebfc smartphone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_It_trung_thanh_it_niem_tin_vao_thuong_hieu\"><\/span>1. \u00cdt trung th\u00e0nh, \u00edt ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ebf h\u1ec7 Z l\u00e0 m\u1ed9t th\u1ebf h\u1ec7 kh\u00f3 t\u00ednh. L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00f3m ti\u00eau d\u00f9ng n\u00e0y r\u1ea5t kh\u00f4ng b\u1ec1n v\u1eefng. V\u1edbi Th\u1ebf h\u1ec7 Z, h\u1ecd s\u1eb5n s\u00e0ng thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u00ecm \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ebf h\u1ec7 Z d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 ni\u1ec1m tin v\u00e0o nh\u1eefng g\u00ec h\u1ecd \u0111ang nh\u00ecn th\u1ea5y v\u00e0 nghe th\u1ea5y t\u1eeb th\u1ebf gi\u1edbi n\u00e0y. M\u1eb7c d\u00f9 ph\u1ea7n l\u1edbn th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c l\u00e0 t\u1eeb Internet, ch\u1ec9 c\u00f3 13% nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Z tin v\u00e0o nh\u1eefng th\u00f4ng tin tr\u1ef1c tuy\u1ebfn n\u00e0y (B\u00e1o c\u00e1o Vietnam Genzilla th\u00e1ng 9\/2015 &#8211; Decision Lab). \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do khi\u1ebfn c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn (Online review) hi\u1ec7n nay kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n v\u00ec Th\u1ebf h\u1ec7 Z tin r\u1eb1ng nh\u1eefng b\u00e0i online review l\u00e0 do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Voi_The_he_Z_%E2%80%93_moi_thu_phai_luon_%E2%80%9Cavailable%E2%80%9D\"><\/span>2. V\u1edbi Th\u1ebf h\u1ec7 Z &#8211; m\u1ecdi th\u1ee9 ph\u1ea3i lu\u00f4n \u201cavailable\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo CMO, Home and Lifestyle Retailer: \u201cTh\u1ebf h\u1ec7 Z lu\u00f4n lu\u00f4n \u201conline\u201d v\u00e0 h\u1ecd c\u0169ng k\u1ef3 v\u1ecdng m\u1ecdi th\u1ee9 lu\u00f4n \u1edf tr\u1ea1ng th\u00e1i c\u00f3 s\u1eb5n \u201ctheo y\u00eau c\u1ea7u\u201d, b\u1edfi h\u1ecd \u0111\u00e3 quen v\u1edbi vi\u1ec7c s\u1edf h\u1eefu m\u1ecdi th\u1ee9 trong t\u1ea7m tay 24\/7\u201d.<\/p>\n<p>Vi\u1ec7c th\u1ebf h\u1ec7 Z \u0111ang d\u1ea7n thay \u0111\u1ed5i c\u00e1ch th\u1ee9c v\u00e0 nhu c\u1ea7u mua s\u1eafm bu\u1ed9c c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ea3i thi\u1ebft l\u1eadp c\u00e1c c\u1eeda h\u00e0ng offline c\u00f3 ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3 giao d\u1ecbch tr\u1ef1c tuy\u1ebfn v\u00e0 ng\u01b0\u1ee3c l\u1ea1i c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb ph\u1ea3i c\u00f3 k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111a k\u00eanh. V\u1ea5n \u0111\u1ec1 kh\u00f4ng ph\u1ea3i l\u00e0 online hay offline m\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u201cavailable\u201d c\u1ee7a th\u1ebf kh\u00e1ch h\u00e0ng m\u1edbi n\u00e0y m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_30_giay_quang_cao_%E2%80%93_30_phut_lang_nghe\"><\/span>3. 30 gi\u00e2y qu\u1ea3ng c\u00e1o &#8211; 30 ph\u00fat l\u1eafng nghe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ebf h\u1ec7 Z c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 30 gi\u00e2y \u0111\u1ec3 b\u1ecb qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n, nh\u01b0ng h\u1ecd l\u1ea1i c\u00f3 t\u1eadn 30 ph\u00fat \u0111\u1ec3 l\u1eafng nghe m\u1ed9t c\u00e2u chuy\u1ec7n hay.<\/p>\n<p>H\u1ecd gh\u00e9t b\u1ecb qu\u1ea3ng c\u00e1o t\u1ea5n c\u00f4ng, gh\u00e9t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u x\u00e2m chi\u1ebfm \u201ckh\u00f4ng gian tr\u1ef1c tuy\u1ebfn\u201d c\u1ee7a m\u00ecnh, c\u0169ng kh\u00f4ng th\u00edch c\u00e1c qu\u1ea3ng c\u00e1o l\u1ea1c l\u00f5ng, kh\u00f4ng k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n<p>Tuy nhi\u00ean, v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o s\u1edf h\u1eefu n\u1ed9i dung h\u1ea5p d\u1eabn &#8211; m\u1ed9t c\u00e2u chuy\u1ec7n hay, t\u00ecnh hu\u1ed1ng h\u00e0i h\u01b0\u1edbc, \u00e2m nh\u1ea1c b\u1eaft tai, Th\u1ebf h\u1ec7 Z s\u1eb5n s\u00e0ng d\u00e0nh tr\u1ecdn v\u1eb9n th\u1eddi gian \u0111\u1ec3 l\u1eafng nghe, th\u1eadm ch\u00ed \u0111\u00f3ng g\u00f3p b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Trong_co_ve_dat_tien\"><\/span>4. Tr\u00f4ng c\u00f3 v\u1ebb \u0111\u1eaft ti\u1ec1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ebf h\u1ec7 Z mu\u1ed1n nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, th\u1eddi trang v\u00e0 h\u1eefu d\u1ee5ng, tr\u00f4ng c\u00f3 v\u1ebb \u0111\u1eaft ti\u1ec1n (nh\u01b0ng th\u1ef1c s\u1ef1 kh\u00f4ng \u0111\u1eaft) v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n b\u00e8 h\u1ecd kh\u00f4ng c\u00f3. \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 th\u00edch th\u1ec3 hi\u1ec7n, th\u00edch g\u00e2y \u1ea5n t\u01b0\u1ee3ng, ch\u00fa tr\u1ecdng ph\u1ea7n nh\u00ecn, b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng s\u1ea3n ph\u1ea9m tr\u00f4ng c\u00f3 v\u1ebb th\u1eddi th\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u1ea7m tr\u1ed3 ng\u01b0\u1ee1ng m\u1ed9.<\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-21027\" src=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2019\/01\/new-retail-in-china-top-15483080244241374698161-crop-1548308034640681243245.jpg\" alt=\"the-he-z-mua-sam-nhu-the-nao-2\" width=\"600\" height=\"381\" srcset=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2019\/01\/new-retail-in-china-top-15483080244241374698161-crop-1548308034640681243245.jpg 650w, https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2019\/01\/new-retail-in-china-top-15483080244241374698161-crop-1548308034640681243245-300x191.jpg 300w, https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2019\/01\/new-retail-in-china-top-15483080244241374698161-crop-1548308034640681243245-50x32.jpg 50w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<h2><span class=\"ez-toc-section\" id=\"5_Co_%E2%80%9Cgu%E2%80%9D_thoi_trang_va_an_uong\"><\/span>5. C\u00f3 \u201cgu\u201d th\u1eddi trang v\u00e0 \u0103n u\u1ed1ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Piper Jaffray, th\u1ebf h\u1ec7 Z d\u00e0nh nhi\u1ec1u ti\u1ec1n cho \u0111\u1ed3 \u0103n, th\u1ee9c u\u1ed1ng v\u00e0 qu\u1ea7n \u00e1o. Th\u1ebf h\u1ec7 Z kh\u00e1 ch\u1ecbu chi v\u00e0 c\u00f3 \u201cgu\u201d ri\u00eang v\u1ec1 \u0103n u\u1ed1ng, th\u1eddi trang. Nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea7y ti\u1ec1m n\u0103ng v\u00e0 \u0111ang t\u1ea1o ra nhi\u1ec1u thay \u0111\u1ed5i trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u1ea9m th\u1ef1c t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u1edf Vi\u1ec7t Nam.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_The_he_Z_thanh_toan_cung_rat_khac\"><\/span>6. Th\u1ebf h\u1ec7 Z thanh to\u00e1n c\u0169ng r\u1ea5t kh\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L\u00e0 \u201cth\u1ebf h\u1ec7 di \u0111\u1ed9ng\u201d, Gen Z s\u1ebd m\u1edf ra m\u1ed9t k\u1ef7 nguy\u00ean thanh to\u00e1n m\u1edbi, theo \u0111\u00f3 t\u1ea5t c\u1ea3 c\u00e1c giao d\u1ecbch v\u1edbi m\u1ed7i c\u00f4ng ty s\u1ebd \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-21024\" src=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2019\/01\/the-he-z.jpg\" alt=\"the-he-z-co-thoi-quen-mua-sam-nhu-the-nao\" width=\"600\" height=\"337\" srcset=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2019\/01\/the-he-z.jpg 660w, https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2019\/01\/the-he-z-300x169.jpg 300w, https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2019\/01\/the-he-z-50x28.jpg 50w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<p>Minh ch\u1ee9ng r\u00f5 nh\u1ea5t c\u1ee7a vi\u1ec7c th\u1ebf h\u1ec7 Z s\u1ebd \u0111\u01b0a thanh to\u00e1n di \u0111\u1ed9ng l\u00ean h\u00e0ng \u0111\u1ea7u l\u00e0 gi\u1edbi tr\u1ebb Trung Qu\u1ed1c. H\u1ecd g\u1ea7n nh\u01b0 \u0111\u00e3 t\u1eeb b\u1ecf n\u1ec1n kinh t\u1ebf ti\u1ec1n m\u1eb7t, k\u1ec3 t\u1eeb khi c\u00e1c \u1ee9ng d\u1ee5ng thanh to\u00e1n di \u0111\u1ed9ng nh\u01b0 Alipay, WeChat Pay&#8230; ra \u0111\u1eddi. T\u1eeb thanh to\u00e1n ti\u1ec1n trong c\u1eeda h\u00e0ng \u0111\u1ebfn mua \u0111\u1ed3 \u0103n v\u1eb7t, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n l\u00e0m l\u00e0 \u0111\u01b0a \u0111i\u1ec7n tho\u1ea1i l\u00ean qu\u00e9t m\u00e3 QR c\u1ee7a ng\u01b0\u1eddi nh\u1eadn &#8211; m\u1ed9t n\u1ec1n kinh t\u1ebf \u201cch\u1ea1m &#8211; tr\u1ea3\u201d.<\/p>\n<p>C\u00f2n \u1edf Vi\u1ec7t Nam c\u0169ng \u0111ang ch\u1ee9ng ki\u1ebfn cu\u1ed9c chi\u1ebfn c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng thanh to\u00e1n qua di \u0111\u1ed9ng nh\u01b0 Momo, Alipay, GrabPay, SamSung Pay,&#8230; Trong t\u01b0\u01a1ng lai kh\u00f4ng xa, c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng s\u1ebd \u0111\u01b0\u1ee3c thay th\u1ebf \u0111\u1ec3 l\u00e0m ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n thay cho ti\u1ec1n m\u1eb7t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Co_%E2%80%93_creation\"><\/span>7. Co &#8211; creation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ebf h\u1ec7 Z kh\u00f4ng ch\u1ec9 ti\u1ebfp nh\u1eadn n\u1ed9i dung m\u00e0 c\u00f2n th\u00edch t\u1ef1 s\u00e1ng t\u1ea1o n\u1ed9i dung h\u01a1n, h\u1ecd kh\u00e1m ph\u00e1 b\u1ea3n s\u1eafc v\u00e0 th\u1eed \u0111\u1ecbnh ngh\u0129a ch\u00ednh m\u00ecnh qua n\u1ed9i dung m\u00e0 h\u1ecd t\u1ea1o n\u00ean. B\u1eb1ng c\u00e1ch n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd, h\u1ecdc h\u1ecfi l\u1eabn nhau v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<p>V\u00ec v\u1eady n\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft c\u00e1ch kh\u01a1i g\u1ee3i \u0111\u1ec3 Th\u1ebf h\u1ec7 Z c\u00f9ng tham gia s\u00e1ng t\u1ea1o n\u1ed9i dung (co-creation) trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh s\u1ebd r\u1ea5t hi\u1ec7u qu\u1ea3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Emoji\"><\/span>8. Emoji<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf h\u1ec7 Y (Millennials), th\u1ebf h\u1ec7 Z th\u00edch h\u00ecnh \u1ea3nh ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng (emoji) h\u01a1n l\u00e0 l\u1eddi. V\u00ec th\u1ebf, nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh ho\u1eb7c \u0111\u01b0\u1ee3c \u201cch\u1ebb\u201d nh\u1ecf cho d\u1ec5 \u201cti\u00eau\u201d s\u1ebd l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi n\u00e0y.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Thau_hieu_va_chan_thanh\"><\/span>9. Th\u1ea5u hi\u1ec3u v\u00e0 ch\u00e2n th\u00e0nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 m\u1ed1i quan h\u1ec7 mua &#8211; b\u00e1n \u0111\u01a1n thu\u1ea7n, Th\u1ebf h\u1ec7 Z mu\u1ed1n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u1ea5u hi\u1ec3u v\u00e0 c\u00f3 c\u00e1i nh\u00ecn r\u1ed9ng m\u1edf h\u01a1n v\u1ec1 \u0111\u1eddi s\u1ed1ng t\u00ecnh c\u1ea3m, gu th\u1ea9m m\u1ef9, th\u1ebf gi\u1edbi t\u00e2m h\u1ed3n c\u1ee7a th\u1ebf h\u1ec7 ng\u01b0\u1eddi tr\u1ebb m\u1edbi, \u0111\u1ec3 c\u00f3 th\u1ec3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do m\u00e0 trong 1 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng b\u1eaft \u0111\u1ea7u \u0111\u1ec3 m\u1eaft \u0111\u1ebfn nh\u1eefng tr\u00e0o l\u01b0u b\u00f9ng n\u1ed5 kh\u1eafp m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a gi\u1edbi tr\u1ebb \u0111\u1ec3 tung ra nh\u1eefng chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p xu h\u01b0\u1edbng. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Biti\u2019s Hunter, hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a h\u1ec7 sinh th\u00e1i ng\u00e0nh \u0103n u\u1ed1ng do Foody t\u1ea1o ra (Delivery Now, Table Now,&#8230;) l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh trong vi\u1ec7c th\u1ea5u hi\u1ec3u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi gi\u1edbi tr\u1ebb th\u00f4ng qua nh\u1eefng insight th\u1eadt \u201cch\u1ea1m\u201d.<\/p>\n<p>Nh\u01b0 v\u1eady v\u1edbi Gen Z, ch\u1ec9 c\u00f3 s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 Marketing ch\u00e2n th\u00e0nh m\u1edbi c\u00f3 th\u1ec3 s\u1ed1ng s\u00f3t trong th\u1ebf gi\u1edbi c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: Brandsvietnam<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ebf h\u1ec7 Z c\u00f3 th\u00f3i quen mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o?\u00a0\u0110\u1ec3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y, vi\u1ec7c th\u1ea5u hi\u1ec3u ph\u1ea3n \u1ee9ng c\u1ee7a Th\u1ebf h\u1ec7 Z v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, nh\u1eefng \u0111i\u1ec1u h\u1ecd mong mu\u1ed1n c\u0169ng nh\u01b0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u01b0  &#8230;<\/p>\n","protected":false},"author":3,"featured_media":21025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-21023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u1ebf h\u1ec7 Z c\u00f3 th\u00f3i quen mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o? Doanh nghi\u1ec7p c\u1ea7n bi\u1ebft nh\u1eefng g\u00ec \u0111\u1ec3 &#039;chinh ph\u1ee5c&#039; h\u1ecd?<\/title>\n<meta name=\"description\" content=\"Th\u1ebf h\u1ec7 Z c\u00f3 th\u00f3i quen mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y, vi\u1ec7c th\u1ea5u hi\u1ec3u ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/the-he-z-co-thoi-quen-mua-sam-nhu-nao-thuong-hieu-can-biet-nhung-gi-de-chinh-phuc-ho\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u1ebf h\u1ec7 Z c\u00f3 th\u00f3i quen mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o? 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