{"id":27987,"date":"2022-05-16T20:34:32","date_gmt":"2022-05-16T13:34:32","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=27987"},"modified":"2022-05-16T20:34:32","modified_gmt":"2022-05-16T13:34:32","slug":"chu-tich-tgdd-nguyen-duc-tai-chi-ra-chien-luoc-mua-hang-ai-kinh-doanh-cung-can-luu-y-neu-bi-roi-vao-cam-do-thi-1-2-nam-se-bi-bat-ra-khoi-thi-truong","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/chu-tich-tgdd-nguyen-duc-tai-chi-ra-chien-luoc-mua-hang-ai-kinh-doanh-cung-can-luu-y-neu-bi-roi-vao-cam-do-thi-1-2-nam-se-bi-bat-ra-khoi-thi-truong\/","title":{"rendered":"Ch\u1ee7 t\u1ecbch TGD\u0110 Nguy\u1ec5n \u0110\u1ee9c T\u00e0i ch\u1ec9 ra chi\u1ebfn l\u01b0\u1ee3c mua h\u00e0ng ai kinh doanh c\u0169ng c\u1ea7n l\u01b0u \u00fd: N\u1ebfu b\u1ecb r\u01a1i v\u00e0o c\u00e1m d\u1ed7 th\u00ec 1-2 n\u0103m s\u1ebd b\u1ecb b\u1eadt ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"

L\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00f4ng bao gi\u1edd cho ph\u00e9p m\u1ed9t m\u1eb7t h\u00e0ng ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi b\u00e1n, m\u1ed9t nh\u00e0 cung c\u1ea5p cho m\u00ecnh.<\/h2>\n

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\"Ch\u1ee7<\/div>\n

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S\u1ef1 kh\u00e1c nhau v\u1ec1 bi\u00ean l\u00e3i g\u1ed9p gi\u1eefa Vinamilk, Th\u1ebf gi\u1edbi di \u0111\u1ed9ng, FPT Retail<\/span><\/b><\/p>\n

Trong ph\u00e2n t\u00edch s\u1ee9c kho\u1ebb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 c\u1ea5p \u0111\u1ed9 \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1ee3i. Ch\u1ec9 ti\u00eau n\u00e0y cho bi\u1ebft v\u1edbi m\u1ed7i \u0111\u1ed3ng doanh thu \u0111em v\u1ec1 th\u00ec doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c bao nhi\u00eau \u0111\u1ed3ng l\u1ee3i nhu\u1eadn g\u1ed9p, sau khi tr\u1eeb \u0111i gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n.<\/p>\n

Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u00e0ng cao th\u00ec doanh nghi\u1ec7p l\u00e0m \u0103n c\u00e0ng c\u00f3 l\u00e3i v\u00e0 hi\u1ec7u qu\u1ea3. Nh\u01b0ng c\u0169ng kh\u00f4ng c\u00f3 ngh\u0129a bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p th\u1ea5p th\u00ec doanh nghi\u1ec7p l\u00e0m \u0103n k\u00e9m hi\u1ec7u qu\u1ea3. Do \u0111\u00f3, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ch\u1ec9 ti\u00eau n\u00e0y bao nhi\u00eau l\u00e0 t\u1ed1t ch\u00fang ta c\u1ea7n ph\u1ea3i \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh ri\u00eang c\u1ee7a m\u1ed7i doanh nghi\u1ec7p v\u00e0 m\u1ed7i ng\u00e0nh.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t s\u1ebd c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p cao h\u01a1n so v\u1edbi nh\u1eefng doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i. H\u00e3y th\u1eed xem qua ch\u1ec9 ti\u00eau n\u00e0y gi\u1eefa 3 \u00f4ng l\u1edbn g\u1ed3m: Vinamilk, Th\u1ebf gi\u1edbi di \u0111\u1ed9ng v\u00e0 FPT Retail trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian t\u1eeb 2013-2021.<\/p>\n

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\"Ch\u1ee7<\/a><\/div>\n
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Giai \u0111o\u1ea1n n\u00e0y, Vinamilk lu\u00f4n duy tr\u00ec m\u1ee9c bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p tr\u00ean 30%, th\u1eadm ch\u00ed \u0111\u1ea1t \u0111\u1ec9nh 48% v\u00e0o n\u0103m 2016 v\u00e0 duy tr\u00ec \u0111\u1ec1u \u0111\u1eb7n 47% trong v\u00e0i n\u0103m sau. Trong khi \u0111\u00f3 2 doanh nghi\u1ec7p b\u00e1n l\u1ebb l\u00e0 Th\u1ebf gi\u1edbi di \u0111\u1ed9ng v\u00e0 FPT cao nh\u1ea5t lu\u00f4n c\u00f3 m\u1ee9c th\u1ea5p h\u01a1n 25%. C\u1ee5 th\u1ec3 trong 2 n\u0103m g\u1ea7n \u0111\u00e2y Th\u1ebf gi\u1edbi di \u0111\u1ed9ng m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p 22%, c\u00f2n tr\u01b0\u1edbc \u0111\u00f3 lu\u00f4n \u1edf m\u1ee9c d\u01b0\u1edbi 20%. FPT Retail hi\u1ec7n c\u0169ng duy tr\u00ec m\u1ee9c t\u1eeb 13-14% bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p.<\/p>\n

Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u00e0ng cao th\u00ec doanh nghi\u1ec7p l\u00e0m \u0103n c\u00e0ng c\u00f3 l\u00e3i v\u00e0 hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra khi ch\u1ec9 ti\u00eau n\u00e0y tr\u00ean m\u1ee9c 30% cho th\u1ea5y doanh nghi\u1ec7p \u0111ang c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh. V\u1edbi nh\u1eefng doanh nghi\u1ec7p b\u00e1n l\u1ebb th\u01b0\u1eddng kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n ho\u1ea1t \u0111\u1ed9ng nh\u1eadp h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng thay v\u00ec tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ea3n ph\u1ea9m.<\/p>\n

H\u01a1n nhau \u1edf chi\u1ebfn l\u01b0\u1ee3c mua h\u00e0ng\u00a0<\/span><\/b><\/p>\n

\u0110\u1ec3 gia t\u0103ng kh\u1ea3 n\u0103ng sinh l\u1eddi, b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n \u0111\u00f2i h\u1ecfi qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n. \u0110i\u1ec1u n\u00e0y l\u1ea1i c\u00e0ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi Th\u1ebf gi\u1edbi di \u0111\u1ed9ng. Trong bu\u1ed5i chia s\u1ebb v\u1edbi m\u1ed9t c\u1ed9ng \u0111\u1ed3ng doanh nh\u00e2n, Ch\u1ee7 t\u1ecbch Th\u1ebf gi\u1edbi di \u0111\u1ed9ng Nguy\u1ec5n \u0110\u1ee9c T\u00e0i r\u1ea5t nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a vi\u1ec7c mua h\u00e0ng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 nghi\u1ec7p v\u1ee5 n\u00e0y.<\/p>\n

\u201cB\u1ea1n c\u1ea7n mua c\u00e1i g\u00ec th\u00ec \u0111i t\u00ecm ng\u01b0\u1eddi \u0111\u00f3. L\u00fac c\u00f2n nh\u1ecf th\u00ec \u0111i mua l\u1ea1i c\u1ee7a c\u00e1c \u00f4ng b\u00e1n s\u1ec9, l\u1edbn l\u00ean ch\u00fat th\u00ec t\u00ecm c\u00e1ch mua tr\u1ef1c ti\u1ebfp, m\u00e0 l\u1edbn n\u1eefa nh\u01b0 Th\u1ebf gi\u1edbi di \u0111\u1ed9ng th\u00ec ch\u1ec9 c\u00f3 mua t\u1eeb nh\u00e0 m\u00e1y th\u00f4i v\u00e0 th\u1eadm ch\u00ed mua t\u1eeb nh\u00e0 m\u00e1y l\u1edbn. C\u00f3 th\u1ec3 n\u00f3i t\u1ea5t c\u1ea3 nh\u1eefng ph\u1ee5 ki\u1ec7n c\u1ee7a Th\u1ebf gi\u1edbi di \u0111\u1ed9ng mua tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 m\u00e1y l\u1edbn. Tu\u1ef3 giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh m\u00e0 chi\u1ebfn l\u01b0\u1ee3c mua h\u00e0ng n\u00f3 thay \u0111\u1ed5i nh\u01b0ng c\u00f3 m\u1ed9t v\u00e0i nguy\u00ean t\u1eafc t\u00f4i ngh\u0129 l\u00e0 n\u00ean l\u01b0u \u00fd.\u00a0<\/i><\/p>\n

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C\u00e1c b\u1ea1n \u0111ang n\u1eafm trong tay m\u1ed9t \u0111\u1ed9i ng\u0169 mua h\u00e0ng v\u1edb v\u1ea9n, h\u1ecd l\u1ea5y c\u1ee7a nh\u00e0 cung c\u1ea5p 5-10% th\u00ec c\u00f2n l\u1ea1i l\u00e0 con s\u1ed1 \u00e2m. <\/strong><\/h4>\n<\/blockquote>\n

\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao nhi\u1ec1u doanh nghi\u1ec7p b\u00e1n l\u1ebb lu\u00f4n lu\u00f4n \u1edf tr\u1ea1ng th\u00e1i \u00e2m. Kh\u00f4ng ph\u1ea3i v\u00ec h\u1ecd kh\u00f4ng bi\u1ebft l\u00e0m m\u00e0 n\u00f3 th\u1ea5t tho\u00e1t qu\u00e1 l\u1edbn trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, \u0111\u1ec3 \u00fd c\u00e1i \u0111\u00f3. L\u00e0m sao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 mua h\u00e0ng trong s\u1ea1ch th\u00ec l\u1ea1i l\u00e0 c\u00e2u chuy\u1ec7n kh\u00e1c n\u1eefa<\/i>\u201d, Ch\u1ee7 t\u1ecbch Th\u1ebf gi\u1edbi di \u0111\u1ed9ng chia s\u1ebb.<\/p>\n

\u0110i\u1ec3m th\u1ee9 2 \u00f4ng T\u00e0i c\u0169ng ch\u1ec9 ra l\u00e0 chi\u1ebfn l\u01b0\u1ee3c mua h\u00e0ng c\u01a1 b\u1ea3n b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n l\u01b0u \u00fd l\u00e0\u00a0multi vendors<\/b>\u00a0(t\u1ea1m d\u1ecbch: \u0110a d\u1ea1ng nh\u00e0 cung c\u1ea5p). C\u1ee5 th\u1ec3 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00f4ng bao gi\u1edd cho ph\u00e9p m\u1ed9t m\u1eb7t h\u00e0ng ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi b\u00e1n, m\u1ed9t\u00a0 nh\u00e0 cung c\u1ea5p cho m\u00ecnh.<\/p>\n

Ch\u1ee7 t\u1ecbch Th\u1ebf gi\u1edbi di \u0111\u1ed9ng ch\u1ec9 ra c\u00e1m d\u1ed7 c\u01a1 b\u1ea3n c\u1ee7a vi\u1ec7c ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t nh\u00e0 cung c\u1ea5p. Th\u01b0\u1eddng c\u00e1c nh\u00e0 cung c\u1ea5p s\u1ebd \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n h\u1ea1 gi\u00e1 \u0111\u1ec3 doanh nghi\u1ec7p mua 100% s\u1ea3n ph\u1ea9m t\u1eeb h\u1ecd. L\u1ea5y v\u00ed d\u1ee5 b\u1ea1n \u0111ang mua h\u00e0ng c\u1ee7a nh\u00e0 cung \u1ee9ng A v\u1edbi gi\u00e1 10 \u0111\u1ed3ng v\u00e0 nh\u00e0 cung \u1ee9ng B v\u1edbi gi\u00e1 11 \u0111\u1ed3ng. Khi nh\u00e0 cung \u1ee9ng A h\u1ea1 gi\u00e1 xu\u1ed1ng 9 \u0111\u1ed3ng, l\u1ee3i \u00edch tr\u01b0\u1edbc m\u1eaft r\u1ea5t r\u00f5 r\u00e0ng l\u00e0 doanh nghi\u1ec7p gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed.<\/p>\n

\u201c\u00d4ng 10 \u0111\u1ed3ng n\u00f3i \u00f4ng mua m\u1ed9t m\u00ecnh t\u00f4i \u0111i t\u00f4i b\u00e1n 9 \u0111\u1ed3ng, g\u1eadt m\u1ed9t c\u00e1i th\u00ec chi ph\u00ed li\u1ec1n gi\u1ea3m ngay 1 \u0111\u1ed3ng, th\u1ea5y hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 t\u1ea7m b\u1eady. C\u1ee9 \u0111\u1ec3 cho 2 \u00f4ng n\u00e0y \u0111\u1ec3 h\u1ecd c\u1ea1nh tranh gi\u1ea3m gi\u00e1 cung \u1ee9ng. Duy tr\u00ec t\u1ef7 l\u1ec7 nh\u1ea5t \u0111\u1ecbnh v\u00ed d\u1ee5 20-80. Trong tr\u1ea1ng th\u00e1i c\u1ea1nh tranh nh\u01b0 v\u1eady b\u1ea1n m\u1edbi c\u00f3 gi\u00e1 mua h\u1ee3p l\u00fd. T\u00ednh v\u1ec1 l\u00e2u v\u1ec1 d\u00e0i gi\u00e1 mua c\u1ee7a b\u1ea1n ch\u1ec9 c\u00f3 xu\u1ed1ng ch\u1ee9 kh\u00f4ng l\u00ean.\u00a0B\u1ea1n trao h\u1ebft t\u01b0\u01a1ng lai cho 1 ng\u01b0\u1eddi th\u00ec 1 n\u0103m sau, 2 n\u0103m sau c\u00e1c b\u1ea1n out ra kh\u1ecfi cu\u1ed9c ch\u01a1i n\u00e0y.<\/b>\u00a0G\u1eadt m\u1ed9t c\u00e1i th\u00ec v\u1ec1 l\u00e2u v\u1ec1 d\u00e0i b\u1ea1n ch\u1ebft v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3<\/i>\u201d, \u00f4ng T\u00e0i kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n<\/div>\n

Ngu\u1ed3n: Cafebiz<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00f4ng bao gi\u1edd cho ph\u00e9p m\u1ed9t m\u1eb7t h\u00e0ng ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi b\u00e1n, m\u1ed9t nh\u00e0 cung c\u1ea5p cho m\u00ecnh. S\u1ef1 kh\u00e1c nhau v\u1ec1 bi\u00ean l\u00e3i g\u1ed9p gi\u1eefa Vinamilk, Th\u1ebf gi\u1edbi di \u0111\u1ed9ng, FPT Retail Trong ph\u00e2n t\u00edch s\u1ee9c kho\u1ebb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 c\u1ea5p \u0111\u1ed9 \u0111\u1ea7u …<\/p>\n","protected":false},"author":1,"featured_media":27988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,64],"tags":[509,507,508,506],"class_list":["post-27987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-kinh-nghiem-ban-le","tag-bien-lai-gop","tag-kinh-nghiem-mua-hang","tag-loi-nhuan-gop","tag-mua-hang"],"yoast_head":"\nCh\u1ee7 t\u1ecbch TGD\u0110 Nguy\u1ec5n \u0110\u1ee9c T\u00e0i ch\u1ec9 ra chi\u1ebfn l\u01b0\u1ee3c mua h\u00e0ng ai kinh doanh c\u0169ng c\u1ea7n l\u01b0u \u00fd: N\u1ebfu b\u1ecb r\u01a1i v\u00e0o c\u00e1m d\u1ed7 th\u00ec 1-2 n\u0103m s\u1ebd b\u1ecb b\u1eadt ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chu-tich-tgdd-nguyen-duc-tai-chi-ra-chien-luoc-mua-hang-ai-kinh-doanh-cung-can-luu-y-neu-bi-roi-vao-cam-do-thi-1-2-nam-se-bi-bat-ra-khoi-thi-truong\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u1ee7 t\u1ecbch TGD\u0110 Nguy\u1ec5n \u0110\u1ee9c T\u00e0i ch\u1ec9 ra chi\u1ebfn l\u01b0\u1ee3c mua h\u00e0ng ai kinh doanh c\u0169ng c\u1ea7n l\u01b0u \u00fd: N\u1ebfu b\u1ecb r\u01a1i v\u00e0o c\u00e1m d\u1ed7 th\u00ec 1-2 n\u0103m s\u1ebd b\u1ecb b\u1eadt ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"L\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00f4ng bao gi\u1edd cho ph\u00e9p m\u1ed9t m\u1eb7t h\u00e0ng ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi b\u00e1n, m\u1ed9t nh\u00e0 cung c\u1ea5p cho m\u00ecnh. 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