{"id":29296,"date":"2024-04-21T11:05:55","date_gmt":"2024-04-21T04:05:55","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=29296"},"modified":"2024-04-21T11:07:29","modified_gmt":"2024-04-21T04:07:29","slug":"cac-ong-lon-tmdt-kiem-hon-71-000-ty-dong-trong-quy-i-2024-mot-nganh-hang-tang-truong-gan-150","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/cac-ong-lon-tmdt-kiem-hon-71-000-ty-dong-trong-quy-i-2024-mot-nganh-hang-tang-truong-gan-150\/","title":{"rendered":"C\u00e1c \u00f4ng l\u1edbn TM\u0110T ki\u1ebfm h\u01a1n 71.000 t\u1ef7 \u0111\u1ed3ng trong qu\u00fd I\/2024, m\u1ed9t ng\u00e0nh h\u00e0ng t\u0103ng tr\u01b0\u1edfng g\u1ea7n 150%"},"content":{"rendered":"

\u0110\u00e2y l\u00e0 ng\u00e0nh h\u00e0ng li\u00ean ti\u1ebfp n\u1eb1m \u1edf v\u1ecb tr\u00ed qu\u00e1n qu\u00e2n trong b\u1ea3ng x\u1ebfp h\u1ea1ng doanh thu cao nh\u1ea5t tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/h2>\n

T\u0103ng tr\u01b0\u1edfng \u0111\u00f4\u0323t pha\u0301<\/b><\/p>\n

\u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf trong n\u01b0\u1edbc, b\u1ee9c tranh v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) trong Q1\/ 2024 c\u0169ng hi\u1ec7n l\u00ean nhi\u1ec1u gam m\u00e0u t\u01b0\u01a1i s\u00e1ng.<\/p>\n

B\u00e1o c\u00e1o to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng s\u00e0n B\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn qu\u00fd I\/ 2024 v\u00e0 d\u1ef1 b\u00e1o qu\u00fd II\/2024 do N\u1ec1n t\u1ea3ng s\u1ed1 li\u1ec7u E-commerce Metric v\u1eeba c\u00f4ng b\u1ed1 cho th\u1ea5y, trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, t\u1ed5ng doanh thu tr\u00ean 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay (Shopee, Lazada, Tiki, Sendo, Tiktok Shop) \u0111\u1ea1t 71,2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 78,69% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023, ch\u01b0a bao g\u00f4\u0300m doanh thu t\u01b0\u0300 ca\u0301c phi\u00ean livestream; v\u1edbi 766,7 tri\u1ec7u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra, t\u0103ng 83,21% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7y t\u00edch c\u1ef1c, v\u01b0\u1ee3t xa k\u1ef3 v\u1ecdng b\u1edfi theo nhi\u1ec1u d\u1ef1 b\u00e1o t\u1eeb cu\u1ed1i 2023, m\u1ee9c t\u0103ng tr\u01b0\u1edfng trong to\u00e0n n\u0103m 2024 so v\u1edbi 2023 s\u1ebd ch\u1ec9 d\u1eebng \u1edf m\u1ee9c 35%.<\/p>\n

V\u1edbi nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba \u0111\u01b0\u1ee3c tri\u1ec3n khai, ng\u01b0\u1eddi d\u00e2n \u0111ang c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau tho\u1ea3i m\u00e1i h\u01a1n so v\u1edbi giai \u0111o\u1ea1n h\u1eadu Covid-19. V\u00e0 mua s\u1eafm online \u0111ang ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh 1 ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong th\u00f3i quen ti\u00eau d\u00f9ng.<\/p>\n

C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n, Q1\/ 2024 c\u0169ng \u0111\u00e3 ghi nh\u1eadn m\u1ed9t ch\u1ec9 s\u1ed1 v\u00f4 c\u00f9ng t\u00edch c\u1ef1c: s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n ph\u00e1t sinh \u0111\u01a1n h\u00e0ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng – l\u1ea7n \u0111\u1ea7u ti\u00ean trong nhi\u1ec1u qu\u00fd tr\u1edf l\u1ea1i \u0111\u00e2y.<\/p>\n

\n
\"C\u00e1c<\/div>
\n

Ngu\u1ed3n: E-commerce Metric<\/p>\n<\/figcaption><\/figure>\n

C\u00f3 th\u1ec3 n\u00f3i, b\u00ean c\u1ea1nh s\u1ef1 h\u1ed3i ph\u1ee5c c\u1ee7a n\u1ec1n kinh t\u1ebf, doanh nghi\u1ec7p \u0111ang ng\u00e0y c\u00e0ng c\u00f3 ni\u1ec1m tin v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn. TM\u0110T s\u1ebd l\u00e0 s\u00e2n ch\u01a1i bu\u1ed9c ph\u1ea3i tham gia n\u1ebfu mu\u1ed1n ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3.<\/p>\n

\u1ede g\u00f3c \u0111\u1ed9 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn m\u1ea1nh m\u1ebd. B\u00e1o c\u00e1o n\u00e0y ch\u1ec9 ra, t\u1ed5ng doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n c\u1ee7a c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng ngo\u00e0i top 10 \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng tr\u00ean m\u1ee9c 50%. TM\u0110T \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 s\u00e2n ch\u01a1i ri\u00eang cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn ma\u0300 \u0111a\u0303 co\u0301 xu h\u01b0\u01a1\u0301ng m\u01a1\u0309 r\u00f4\u0323ng a\u0309nh h\u01b0\u01a1\u0309ng sang ca\u0301c ti\u0309nh tha\u0300nh. Kho ha\u0300ng \u0111\u0103\u0323t ta\u0323i ca\u0301c ti\u0309nh tha\u0300nh \u0111\u00f4\u0300ng th\u01a1\u0300i giu\u0301p ru\u0301t ng\u0103\u0301n th\u01a1\u0300i gian v\u00e2\u0323n chuy\u00ea\u0309n – giao ha\u0300ng, thu\u0301c \u0111\u00e2\u0309y t\u0103ng tr\u01b0\u01a1\u0309ng va\u0300 \u0111a\u0301p \u01b0\u0301ng nhu c\u00e2\u0300u mua ha\u0300ng nhanh cho\u0301ng cu\u0309a ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng \u01a1\u0309 \u0111i\u0323a ph\u01b0\u01a1ng.<\/p>\n

T\u1ed5ng doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n c\u1ee7a c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng ngo\u00e0i top 10 \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng tr\u00ean m\u1ee9c 50%.<\/p>\n

L\u00e0m \u0111\u1eb9p d\u1eabn \u0111\u1ea7u doanh s\u1ed1, t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn g\u1ea7n 150%<\/b><\/p>\n

V\u1edbi vi\u1ec7c mang l\u1ea1i t\u1ed5ng c\u1ed9ng 11,25 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng cho c\u1ea3 5 s\u00e0n TM\u0110T trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m, L\u00e0m \u0111\u1eb9p cho th\u1ea5y s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh khi ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb tr\u00ed qu\u00e1n qu\u00e2n trong b\u1ea3ng x\u1ebfp h\u1ea1ng nh\u1eefng ng\u00e0nh h\u00e0ng c\u00f3 doanh thu cao nh\u1ea5t.<\/p>\n

\u00d4ng Ph\u1ea1m B\u1ea3o Trung – Gi\u00e1m \u0111\u1ed1c kinh doanh Metric chia s\u1ebb, s\u1edf d\u0129 L\u00e0m \u0111\u1eb9p c\u00f3 th\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf t\u1eeb n\u0103m n\u00e0y qua n\u0103m kh\u00e1c \u0111\u1ebfn t\u1eeb 3 \u0111\u1eb7c tr\u01b0ng ng\u00e0nh h\u00e0ng: s\u1ea3n ph\u1ea9m c\u00f3 s\u01b0\u0301c mua l\u1ea1i cao, nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i so v\u1edbi c\u1eeda h\u00e0ng offline, kh\u00e1ch h\u00e0ng ph\u1ea7n nhi\u1ec1u l\u00e0 n\u1eef – t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu c\u1ee7a c\u00e1c s\u00e0n TM\u0110T. Ch\u0103m s\u00f3c da m\u1eb7t l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi doanh s\u1ed1 3223 t\u1ef7 \u0111\u1ed3ng, v\u1edbi 22,32 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra.<\/p>\n

B\u00ean ca\u0323nh \u0111o\u0301, qu\u00fd I n\u0103m 2024 ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c c\u1ee7a ng\u00e0nh h\u00e0ng \u0111i\u1ec7n gia d\u1ee5ng, v\u1edbi m\u1ee9c doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng 146,8% v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n t\u0103ng t\u1edbi g\u1ea7n 370%. Top \u0111\u1ea7u nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y \u0111\u1ec1u c\u00f3 m\u1ee9c gi\u00e1 cao, \u0111i\u1ec3n h\u00ecnh nh\u01b0 m\u00e1y chi\u1ebfu, robot h\u00fat b\u1ee5i,… \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 kh\u00f4ng c\u00f2n ng\u1ea1i mua s\u1eafm nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean s\u00e0n online n\u1ebfu nh\u00e0 b\u00e1n ch\u1ee9ng minh \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n

\n
\"m\u1ed9tL\u00e0m \u0111\u1eb9p l\u00e0 ng\u00e0nh h\u00e0ng \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/div>\n<\/figure>\n

Th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn qu\u00fd II\/2024 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n<\/b><\/p>\n

D\u1ef1 b\u00e1o trong Q2\/ 2024 c\u1ee7a E-commerce Metric, t\u1ed5ng doanh s\u1ed1 tr\u00ean 5 s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t Vi\u1ec7t Nam hi\u1ec7n nay s\u1ebd \u0111\u1ea1t m\u1ee9c 84,87 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u1edbi 882,12 tri\u1ec7u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra; t\u0103ng l\u1ea7n l\u01b0\u1ee3t 19,2% v\u00e0 13,57% so v\u1edbi Q1\/ 2024. \u0110\u00e2y l\u00e0 m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c khi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u h\u1ebft s\u1ee9c t\u00edch c\u1ef1c.<\/p>\n

T\u00ecm hi\u1ec3u k\u1ef9 th\u1ecb tr\u01b0\u1eddng, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 s\u00e0n TM\u0110T \u0111\u1ec3 kinh doanh, \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean nh\u1eefng s\u1ed1 li\u1ec7u v\u00e0 ph\u00e2n t\u00edch th\u1ef1c t\u1ebf s\u1ebd l\u00e0 h\u01b0\u1edbng \u0111i \u0111\u00fang cho nh\u00e0 b\u00e1n trong giai \u0111o\u1ea1n hi\u1ec7n nay.<\/p>\n

Ngu\u1ed3n:<\/strong> Cafebiz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u00e2y l\u00e0 ng\u00e0nh h\u00e0ng li\u00ean ti\u1ebfp n\u1eb1m \u1edf v\u1ecb tr\u00ed qu\u00e1n qu\u00e2n trong b\u1ea3ng x\u1ebfp h\u1ea1ng doanh thu cao nh\u1ea5t tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u0103ng tr\u01b0\u1edfng \u0111\u00f4\u0323t pha\u0301 \u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf trong n\u01b0\u1edbc, b\u1ee9c tranh v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) …<\/p>\n","protected":false},"author":1,"featured_media":29297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52,618],"tags":[308,572,571,629,630],"class_list":["post-29296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le","category-tin-tuc","tag-ban-le","tag-bao-cao","tag-bao-cao-thuong-mai-dien-tu","tag-metric","tag-tmdt"],"yoast_head":"\nC\u00e1c \u00f4ng l\u1edbn TM\u0110T ki\u1ebfm h\u01a1n 71.000 t\u1ef7 \u0111\u1ed3ng trong qu\u00fd I\/2024, m\u1ed9t ng\u00e0nh h\u00e0ng t\u0103ng tr\u01b0\u1edfng g\u1ea7n 150% - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/cac-ong-lon-tmdt-kiem-hon-71-000-ty-dong-trong-quy-i-2024-mot-nganh-hang-tang-truong-gan-150\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c \u00f4ng l\u1edbn TM\u0110T ki\u1ebfm h\u01a1n 71.000 t\u1ef7 \u0111\u1ed3ng trong qu\u00fd I\/2024, m\u1ed9t ng\u00e0nh h\u00e0ng t\u0103ng tr\u01b0\u1edfng g\u1ea7n 150% - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"\u0110\u00e2y l\u00e0 ng\u00e0nh h\u00e0ng li\u00ean ti\u1ebfp n\u1eb1m \u1edf v\u1ecb tr\u00ed qu\u00e1n qu\u00e2n trong b\u1ea3ng x\u1ebfp h\u1ea1ng doanh thu cao nh\u1ea5t tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. 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