{"id":300,"date":"2015-12-14T12:36:14","date_gmt":"2015-12-14T05:36:14","guid":{"rendered":"http:\/\/thitruongsi.com\/kinh-nghiem\/?p=300"},"modified":"2017-09-01T10:51:05","modified_gmt":"2017-09-01T03:51:05","slug":"tai-sao-nen-them-tu-khoa-phu-dinh-khi-chay-quang-cao-adwords","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/tai-sao-nen-them-tu-khoa-phu-dinh-khi-chay-quang-cao-adwords\/","title":{"rendered":"T\u1ea1i sao n\u00ean th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh khi ch\u1ea1y qu\u1ea3ng c\u00e1o Adwords"},"content":{"rendered":"<p>V&igrave; <strong>t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh<\/strong> s&#7869; gi&uacute;p b&#7841;n ti&#7871;p c&#7853;n &#273;&uacute;ng kh&aacute;ch h&agrave;ng ti&#7873;m n&#259;ng, t&#259;ng t&#7927; l&#7879; nh&#7845;p (CTR), gi&#7843;m gi&aacute; m&#7895;i nh&#7845;p chu&#7897;t trung b&igrave;nh (CPC) v&agrave; t&#259;ng ROI c&#7911;a b&#7841;n.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">M\u1ee5c l\u1ee5c b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tai-sao-nen-them-tu-khoa-phu-dinh-khi-chay-quang-cao-adwords\/#Dinh_nghia_tu_khoa_phu_dinh\" >&#272;&#7883;nh ngh&#297;a t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tai-sao-nen-them-tu-khoa-phu-dinh-khi-chay-quang-cao-adwords\/#Tai_sao_can_them_tu_khoa_phu_dinh_cho_chien_dich_quang_cao_Google_Adwords\" >T&#7841;i sao c&#7847;n th&ecirc;m t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh cho chi&#7871;n d&#7883;ch qu&#7843;ng c&aacute;o Google Adwords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tai-sao-nen-them-tu-khoa-phu-dinh-khi-chay-quang-cao-adwords\/#Mot_so_luu_y_khi_dung_tu_khoa_phu_dinh\" >M&#7897;t s&#7889; l&#432;u &yacute; khi d&ugrave;ng t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tai-sao-nen-them-tu-khoa-phu-dinh-khi-chay-quang-cao-adwords\/#Cach_them_tu_khoa_phu_dinh_vao_Chien_dich_quang_cao_Adwords\" >C&aacute;ch th&ecirc;m t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh v&agrave;o Chi&#7871;n d&#7883;ch qu&#7843;ng c&aacute;o Adwords<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Dinh_nghia_tu_khoa_phu_dinh\"><\/span>&#272;&#7883;nh ngh&#297;a t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh l&agrave; t&#7915; ng&#259;n kh&ocirc;ng cho qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n xu&#7845;t hi&#7879;n n&#7871;u truy v&#7845;n t&igrave;m ki&#7871;m c&#7911;a kh&aacute;ch h&agrave;ng c&oacute; k&egrave;m theo t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh &#273;&oacute;.<\/p>\n<p>N&oacute;i &#273;&#417;n gi&#7843;n, n&#7871;u trong c&#7909;m t&#7915; t&igrave;m ki&#7871;m c&#7911;a kh&aacute;ch h&agrave;ng c&oacute; ch&#7913;a t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh th&igrave; qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n s&#7869; kh&ocirc;ng xu&#7845;t hi&#7879;n.<\/p>\n<p>V&iacute; d&#7909; 1: B&#7841;n ch&#7841;y qu&#7843;ng c&aacute;o cho t&#7915; kh&oacute;a <span style=\"color: #0000ff;\"><strong>qu&#7847;n &aacute;o th&#7901;i trang<\/strong><\/span>, v&agrave; t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh c&#7911;a b&#7841;n l&agrave; <strong><span style=\"color: #ff0000;\">gi&aacute; r&#7867;.&nbsp;<\/span><\/strong><span style=\"color: #000000;\">Khi ng&#432;&#7901;i d&ugrave;ng t&igrave;m ki&#7871;m b&#7857;ng t&#7915; kh&oacute;a <strong>qu&#7847;n &aacute;o th&#7901;i trang gi&aacute; r&#7867;<\/strong> th&igrave; qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n s&#7869; kh&ocirc;ng xu&#7845;t hi&#7879;n.<\/span><\/p>\n<p>V&iacute; d&#7909; 2: Ho&#7863;c b&#7841;n ch&#7841;y qu&#7843;ng c&aacute;o cho t&#7915; kh&oacute;a <span style=\"color: #0000ff;\"><strong><a class=\"lar-automated-link\" href=\"https:\/\/thitruongsi.com\/category\/child\/11-ao-khoac-nam.html\" 28610 target=\"_blank\">&aacute;o kho&aacute;c nam<\/a><\/strong><\/span>, v&agrave; t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh l&agrave; <strong><span style=\"color: #ff0000;\">n&#7919;<\/span><\/strong>. Khi ng&#432;&#7901;i d&ugrave;ng t&igrave;m ki&#7871;m b&#7857;ng t&#7915; kh&oacute;a <strong><a class=\"lar-automated-link\" href=\"https:\/\/thitruongsi.com\/category\/child\/19-ao-khoac-nu.html\" 28609  target=\"_blank\">&aacute;o kho&aacute;c n&#7919;<\/a><\/strong> th&igrave; qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n s&#7869; kh&ocirc;ng xu&#7845;t hi&#7879;n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tai_sao_can_them_tu_khoa_phu_dinh_cho_chien_dich_quang_cao_Google_Adwords\"><\/span>T&#7841;i sao c&#7847;n th&ecirc;m t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh cho chi&#7871;n d&#7883;ch qu&#7843;ng c&aacute;o Google Adwords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi xem qua hai v&iacute; d&#7909; tr&ecirc;n, ch&#7855;c ch&#7855;n b&#7841;n s&#7869; th&#7855;c m&#7855;c, t&#7841;i sao l&#7841;i c&#7847;n th&ecirc;m t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh, trong khi t&#7915; kh&oacute;a ch&#7841;y qu&#7843;ng c&aacute;o kh&ocirc;ng c&oacute; c&aacute;c c&#7909;m t&#7915; &#273;&oacute;.<\/p>\n<p>&#272;&#7875; hi&#7875;u v&#7845;n &#273;&#7873; n&agrave;y, b&#7841;n n&ecirc;n xem b&agrave;i vi&#7871;t: <strong><a href=\"\/phan-biet-cac-loai-doi-sanh-tu-khoa-trong-google-adwords\/\" target=\"_blank\">C&aacute;c lo&#7841;i &#273;&#7889;i s&aacute;nh t&#7915; kh&oacute;a Google Adwords<\/a><\/strong><\/p>\n<p>Nh&#432;ng TTS s&#7869; gi&#7843;i th&iacute;ch &#273;&#417;n gi&#7843;n th&#7871; n&agrave;y. <strong>Do lo&#7841;i &#273;&#7889;i s&aacute;nh t&#7915; kh&oacute;a m&agrave; b&#7841;n s&#7917; d&#7909;ng.<\/strong><\/p>\n<p>N&#7871;u b&#7841;n d&ugrave;ng t&#7915; kh&oacute;a ki&#7875;u <strong>&#272;&#7889;i s&aacute;nh r&#7897;ng&nbsp;<\/strong>nh&#432; trong v&iacute; d&#7909; 1:&nbsp;qu&#7847;n &aacute;o th&#7901;i trang<\/p>\n<p>Qu&#7843;ng c&oacute; c&oacute; th&#7875; xu&#7845;t hi&#7879;n v&#7899;i c&aacute;c c&#7909;m t&#7915; t&igrave;m ki&#7871;m nh&#432;:&nbsp;qu&#7847;n &aacute;o th&#7901;i trang, qu&#7847;n &aacute;o th&#7901;i trang gi&aacute; r&#7867;, qu&#7847;n &aacute;o th&#7901;i trang gi&aacute; s&#7881;, qu&#7847;n &aacute;o th&#7901;i trang nam n&#7919;.<\/p>\n<p>C&#361;ng t&#432;&#417;ng t&#7921; nh&#432; trong v&iacute; d&#7909; 2, n&#7871;u b&#7841;n d&ugrave;ng t&#7915; kh&oacute;a ki&#7875;u <strong>&#272;&#7889;i s&aacute;nh r&#7897;ng<\/strong> l&agrave;: &aacute;o kho&aacute;c nam<\/p>\n<p>Qu&#7843;ng c&aacute;o c&oacute; th&#7875; xu&#7845;t hi&#7879;n v&#7899;i c&aacute;c c&#7909;m t&#7915; t&igrave;m ki&#7871;m nh&#432;: &aacute;o kho&aacute;c, &aacute;o kho&aacute;c nam, &aacute;o kho&aacute;c nam n&#7919;, &aacute;o kho&aacute;c nam n&#7919; gi&aacute; r&#7867;.<\/p>\n<p><strong><em>Khi &#273;&oacute; qu&#7843;ng c&aacute;o adwords s&#7869; kh&ocirc;ng &#273;&aacute;nh tr&uacute;ng kh&aacute;ch h&agrave;ng m&#7909;c ti&ecirc;u m&agrave; b&#7841;n nh&#7855;m t&#7899;i.<\/em><\/strong><\/p>\n<p>Trong 2 v&iacute; d&#7909; tr&ecirc;n n&#7871;u b&#7841;n d&ugrave;ng t&#7915; kh&oacute;a ki&#7875;u &#273;&#7889;i s&aacute;nh ch&iacute;nh x&aacute;c, th&igrave; s&#7869; kh&ocirc;ng c&#7847;n th&ecirc;m t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh v&igrave; qu&#7843;ng c&aacute;o ch&#7881; xu&#7845;t hi&#7879;n khi ng&#432;&#7901;i d&ugrave;ng g&otilde; ch&iacute;nh x&aacute;c t&#7915; kh&oacute;a &#273;&oacute;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mot_so_luu_y_khi_dung_tu_khoa_phu_dinh\"><\/span>M&#7897;t s&#7889; l&#432;u &yacute; khi d&ugrave;ng t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B&#7841;n ch&#7881; c&oacute; th&#7875; &aacute;p d&#7909;ng t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh cho c&aacute;c lo&#7841;i chi&#7871;n d&#7883;ch:&nbsp; &ldquo;Ch&#7881; m&#7841;ng t&igrave;m ki&#7871;m&rdquo;, &ldquo;M&#7841;ng t&igrave;m ki&#7871;m c&oacute; l&#7921;a ch&#7885;n hi&#7875;n th&#7883;&rdquo; v&agrave; &ldquo;M&#7841;ng t&igrave;m ki&#7871;m v&agrave; hi&#7875;n th&#7883;&rdquo;.<\/p>\n<p>B&#7841;n c&#361;ng c&oacute; th&#7875; th&ecirc;m v&agrave;o lo&#7841;i chi&#7871;n d&#7883;ch &ldquo;Ch&#7881; m&#7841;ng hi&#7875;n th&#7883;&rdquo;, lo&#7841;i t&#7915; kh&oacute;a lo&#7841;i tr&#7915;, khi &#273;&oacute; qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n s&#7869; kh&ocirc;ng xu&#7845;t hi&#7879;n tr&ecirc;n nh&#7919;ng website m&agrave; n&#7897;i dung c&oacute; t&#7915; kh&oacute;a &#273;&oacute;.<\/p>\n<p>N&#7871;u b&#7841;n s&#7917; d&#7909;ng qu&aacute; nhi&#7873;u t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh, qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n s&#7869;&nbsp;ti&#7871;p c&#7853;n &iacute;t kh&aacute;ch h&agrave;ng h&#417;n ho&#7863;c kh&ocirc;ng hi&#7875;n th&#7883;.<\/p>\n<p>Qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n v&#7851;n c&oacute; th&#7875; hi&#7875;n th&#7883; tr&ecirc;n c&aacute;c t&igrave;m ki&#7871;m v&agrave; trang c&oacute; ch&#7913;a c&aacute;c bi&#7871;n th&#7875; c&#7911;a c&#7909;m t&#7915; b&#7841;n ch&#7885;n l&agrave;m t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh. N&oacute;i &#273;&#417;n gi&#7843;n n&#7871;u c&#7909;m t&#7915; t&igrave;m ki&#7871;m kh&ocirc;ng ch&#7913;a ch&iacute;nh x&aacute;c t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh th&igrave; qu&#7843;ng c&aacute;o v&#7851;n xu&#7845;t hi&#7879;n.&nbsp;V&iacute; d&#7909;: Trong v&iacute; d&#7909; 1, qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n s&#7869; v&#7851;n xu&#7845;t hi&#7879;n n&#7871;u ng&#432;&#7901;i d&ugrave;ng t&igrave;m ki&#7871;m b&#7857;ng c&#7909;m t&#7915;: qu&#7847;n &aacute;o th&#7901;i trang gi&aacute; si&ecirc;u r&#7867;, qu&#7847;n &aacute;o th&#7901;i trang r&#7867;,&hellip; v&igrave; t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh c&#7911;a b&#7841;n l&agrave; gi&aacute; r&#7867; v&agrave; bi&#7871;n th&#7875; c&#7911;a t&#7915; n&agrave;y l&agrave; r&#7867;, gi&aacute; si&ecirc;u r&#7867;<\/p>\n<p>Qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n s&#7869; v&#7851;n hi&#7875;n th&#7883; khi ai &#273;&oacute; t&igrave;m ki&#7871;m c&#7909;m t&#7915; d&agrave;i h&#417;n 10 t&#7915; v&agrave; t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh c&#7911;a b&#7841;n n&#7857;m sau t&#7915; th&#7913; 10 &#273;&oacute;. V&iacute; d&#7909;&nbsp;t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh c&#7911;a b&#7841;n l&agrave; &ldquo;gi&#7843;m gi&aacute;&rdquo;. Qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n c&oacute; th&#7875; hi&#7875;n th&#7883; khi c&oacute; ai &#273;&oacute; t&igrave;m ki&#7871;m &ldquo;ngu&#7891;n h&agrave;ng qu&#7847;n &aacute;o th&#7901;i trang tr&#7867; em &#7903; tphcm gi&#7843;m gi&aacute;&rdquo; do t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh c&#7911;a b&#7841;n l&agrave; t&#7915; th&#7913; 11 trong c&#7909;m t&#7915;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cach_them_tu_khoa_phu_dinh_vao_Chien_dich_quang_cao_Adwords\"><\/span>C&aacute;ch th&ecirc;m t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh v&agrave;o Chi&#7871;n d&#7883;ch qu&#7843;ng c&aacute;o Adwords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M&#7901;i b&#7841;n xem video b&ecirc;n d&#432;&#7899;i &#273;&#7875; bi&#7871;t c&aacute;ch th&#7921;c hi&#7879;n nh&eacute;:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/Ct3479iEdQk?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Qua b&agrave;i n&agrave;y, TTS hy v&#7885;ng b&#7841;n s&#7869; b&#7893; sung th&ecirc;m t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh cho c&aacute;c chi&#7871;n d&#7883;ch qu&#7843;ng c&aacute;o Google Adwords m&agrave; b&#7841;n &#273;ang ch&#7841;y.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>V&igrave; t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh s&#7869; gi&uacute;p b&#7841;n ti&#7871;p c&#7853;n &#273;&uacute;ng kh&aacute;ch h&agrave;ng ti&#7873;m n&#259;ng, t&#259;ng t&#7927; l&#7879; nh&#7845;p (CTR), gi&#7843;m gi&aacute; m&#7895;i nh&#7845;p chu&#7897;t trung b&igrave;nh (CPC) v&agrave; t&#259;ng ROI c&#7911;a b&#7841;n. &#272;&#7883;nh ngh&#297;a t&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh T&#7915; kh&oacute;a ph&#7911; &#273;&#7883;nh l&agrave; t&#7915; ng&#259;n kh&ocirc;ng cho qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n xu&#7845;t hi&#7879;n n&#7871;u  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